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Teacher :Mrs.

Valli Class/Set: 10a1 Date:11/11/11 Time/Period: Number of pupils: 30 Subject: DTP Lesson 4 Scheme of Work: Learning Objectives (WALT): Able to identify the requirements of an advertising poster.

5 Room: 26 Level:6/7

Intended Learning Outcomes (WILF): All must be able to: Be able to create a poster advertising the product with necessary contents. Most should be able to: Be able to add delivery service, complementary products and customer testimonial into poster Some could: Modify the poster based on peer assessment. Keywords: poster, logo, address, offer, colours, images, target audience, competition, complementary products. Reference to cross-curriculum issues (Literacy, Numeracy, Citizenship, PSHE, ECM..): Business Entry ( 2.5 mins) Starter (5 mins): Quick Questions:What size are posters normally? A5, A4, A3, A2, A1? How much of the posters are text? Where can they be displayed? Which program would you use? What would you put on a poster for your business? Main ( 45 mins) Key 1: Research the Competition Look at marketing materials created by your competition. See what they are offering, and then think of something you can offer that's better. It might be a lower price, faster service, better quality products, or more expertise. Just be sure that you can follow through with your offer. Key 2: Target Audience Your poster should tell about it loud and clear in terms that describe how this can benefit your customers. Remember, everyone who looks at your poster is going to be thinking: What's in it for me? Key 3: Use Eye-catching Images and Colours One large image has more impact than several small ones. As far as attractive colour choices go, it's best to choose two colours along with some neutrals. Key 4: Tell About Complementary Products On your print poster you should describe a few products or services that compliment each other. For instance, if you are advertising printers, you might also tell about the high quality ink you sell. Knowing they can get everything they need in one place can draw more people in to your store. Resources DTP_Lesson3. ppt

Key 5: Use Customer Testimonials Ask your satisfied customers to write testimonials for you to use in your advertising materials. Include one or two of these on your print poster. Be sure to get the customer's full name and some kind of identifier, like "Sally Smith, teacher at Northside High," so people will know it's a real person. For more privacy, you could use the first name and initial of the last name, or vice versa. Ask your customers with what they are comfortable. Key 6: Include all Your Contact Info Make sure to include all of your contact information. The poster can't bring customers into your shop if they don't know how to reach you. And make sure that the most important contact information, whether it's your location or your web address. Example Poster:GEX Logo Offer Images Contact Details Opening Times Terms & Conditions Task of the day Create a A3 advertising poster (your product) Requirements: Logo - top left/ right Offer - % discount / Buy 1 get 1 free / price 2.99 only Images Big pictures Contact Details Address, Phone, Email and Web address Opening Times Mon-Fri, Sat, Sun, Bank holidays Terms & Conditions - Only selected products - Offer valid from 11/11/11 to 18/11/11. Choose 1 from below: Customer Testimonials 1 or 2. Details of complementary products Service Free Delivery Plenary ( 5 mins): Discuss with your friend sitting next to you on improvements that can be made on your poster. Exit ( 2.5 mins) Differentiation (related to Learning Outcomes) G & T: Create another poster for public (high traffic area). Special Education Needs: Other adult support/roles: Homework return, feedback and setting: No homework, feedback given through markbook Assessment including WILF: Markbook in Dropbox Evaluation of the lesson: Formal observations made by curriculum mentor :