MGMT 39100: Managing for Sustainability (23188) Fall 2011 10:50 – 12:05 BUS 204 Instructor: Office: Office Phone: Department

Phone: Email: Twitter: Facebook: Office Hours:  Dr. Aimee Dars Ellis Park Center (BUS) 425 607.274.1449 607.274.3117 doctordarzy (class page) T/Th 1:00-2:30 and by appointment


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Chouinard, Y. 2005. Let My People Go Surfing: The Education of a Reluctant Businessman. New York: Penguin Press. Most of your readings will be available on Sakai. Please check frequently to keep up to date Cases to be ordered online ( - $6.95 each - TBD You are responsible for monitoring the class website on Sakai. Important announcements, reminders, and extra credit opportunities, as well as your grades, will be posted there. RECOMMENDED: A student subscription to Business Week, Fortune, or Wall Street Journal. COURSE OBJECTIVES

Course Description This course examines the challenge of maintaining sustainable business strategies while meeting the needs of various stakeholders. Will investigate various models of business sustainability and how to integrate sustainability concerns into managerial functions. Prerequisites: MGMT 20600 or equivalent. 3 credits. (S,E) Course Summary In this course, we will discuss the major sustainability issues facing businesses and organizations. Some of the questions we will discuss include: What are some drivers of sustainability within businesses? How do businesses communicate their sustainability efforts? What can employees, customers, and those outside the organization do to effect change? What are some successes—and failures—businesses have had regarding sustainability from which we can learn? We will study examples from a range of businesses—from Fortune 500 firms, to non-profit organizations, to small family-owned businesses. After completing this course, students will be able to:  Discuss the social environmental challenges facing business today;  Identify current trends in green management practices;  Offer a range of sustainability initiatives to reduce firms’ environmental impact;  Outline historic environmental management successes and failures;



Describe the role of business stakeholders in influencing a firm’s environmental policies; Apply critical thinking to analyzing social and environmental challenges and the role of business in addressing those issues. COURSE REQUIREMENTS Course Format This course is a highly interactive course that demands your advance preparation and participation. You are expected to be familiar with the assigned readings before class. We will use discussions, interactive lectures, experiential exercises, self-assessments, cases, and team work to explore the topics of the course. Attendance Students at Ithaca College are expected to attend all class sessions and are responsible for any work missed during absences from class (i.e, check the course website for announcements and get a copy of notes from a classmate). Please notify me by email as soon as possible if you will be absent from class. Excused absences include religious observations, verifiable illnesses, college-authorized activities (e.g., athletic events, musical performances), court appearances or the death or serious illness of a family member. Job/internship interviews, undocumented illnesses, and any other reason for missing class not listed above do not count as excused absences. In the unfortunate case of the death or serious illness of a family member, students should contact Student Affairs and the Assistant Dean. You must provide written documentation for all excused absences. Class begins promptly at the scheduled time. If you arrive even one minute late or leave early, you will receive an unexcused absence. You may also be marked absent if you sleep during class, use electronic devices (e.g., cell phone, laptop, iPad) outside of designated exercises, act disruptively, or leave the classroom for any purpose. According to Ithaca College’s attendance policy, instructors may penalize students for excessive absences. A student is allowed THREE unexcused absences in this class which meets two times per week. Excessive unexcused absences (>3 unexcused absences from this class which meets twice per week) will result in a ten point reduction of your final course grade for each unexcused absence greater than three. Should you miss a class session, it is your responsibility to obtain any and all class material you might have missed, including hand-outs, quizzes, assignments, general course information, and so forth. Please note that some examination material will only be delivered during class sessions and may not appear in your text. Your failure to attend even one class could directly result in a lower test score. Sustainability in the Classroom In this course, we want to model positive sustainable behavior. Consequently, we will use as little paper as possible. Unless otherwise noted, all assignments should be submitted by Sakai. I will do my best to provide handouts online rather than distributing hard copies in class. I am welcome to additional suggestions that will make my courses more eco-friendly. Communication/Email You are responsible for checking the course website regularly for announcements and handout materials. I suggest doing this several times a week if not daily. In addition, I occasionally communicate with students via your IC email address. If you use a different email account, make sure your IC email address is forwarded. If you do use IC email, make sure your box does not exceed the storage limit. When sending me an email, please make sure you include MGMT391and a description in the subject line (e.g., MGMT391: Question about Homework Assignment #1). Emails not following this format may be discarded without being read. If you send me an email, I will reply within one business day. If you do not receive a reply, either I did not get your email or it did not follow the correct formatting. In that case, please resend.

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Most questions regarding the course, exams, and homework assignments can be found in the syllabus or on the course website. Using “I didn’t know” as an excuse for anything in this course means that you were not paying attention! Academic Honesty The School of Business expects the highest level of ethical behavior from its students, both in the classroom and in their future careers. Therefore, students should be familiar with the Standards of Academic Conduct (including Plagiarism and Academic Dishonesty), described in the Student Handbook, as these policies will be strictly enforced by the School of Business. As stated in the handbook, “it is the responsibility of the student to confer with the instructor if there is difficulty distinguishing between acceptable behavior and academic misconduct.” In a collaborative project, all students in a group may be held responsible for academic misconduct if they engage in plagiarism or are aware of plagiarism by others in their group and fail to report it. Students who participate in a collaborative project in which plagiarism has occurred will not be held accountable if they were not knowledgeable of the plagiarism. Depending on the severity of the offense, penalties for plagiarism range from a zero on the plagiarized assignment to a lower final grade or even an “F” in the course and/or referral to the Office of Judicial Affairs. Your homework assignments may be electronically

reviewed through Turnitin or other software to detect plagiarism.

Grading Policy You do not automatically receive full credit for an assignment simply by turning it in. Grades are based on the following criteria: A= exceptional work, extremely impressive, insightful, near flawless in terms of content and presentation B= above the expectations of the assignment, but has room for improvement in terms of content and/or presentation C= meets the obligations of the assignment but lacks sufficient attention to content and presentation D= does not meet obligations of assignment and lacks insufficient attention to content and presentation F = unacceptable level of effort for the assignment

Remember: I do not “give” you a grade. You earn your grade.
Maximum Points 400 100 150 250 100 1000 C = 730-769 C- = 700-729 D+ = 670-699 D = 630-669 D- = 600-629 F < 600 Your Score

Written Assignments Midterm Final Exam Business Sustainability Project Professionalism TOTAL


Grade Distribution A = 930-1000 A- = 900-929 B+ = 870-899 B = 830-869 B- = 800-829 C+ = 770-799



Your scores on exams and homework will be posted on the course website as soon as they are available. Please monitor your performance to ensure you are exerting the effort required to meet your academic goals. I encourage you to utilize all the resources available to you to help you succeed in this course, including attending my office hours, reading the textbook in advance of class, completing online study exercises, submitting homework to the best of your ability, and studying sufficiently for exams. Preparing for Class Textbook materials and any other readings assigned for a scheduled class period are to be carefully read and studied BEFORE coming to class on that day. It is critical that you do the reading in advance to succeed in this course and get the maximum benefit from the class activities. Your ability to make quality contributions to class (and therefore your professionalism grade) hinges on reading and preparing for class. You should maximize your time by using active reading techniques (see resources on the course website). Business Sustainability Audit In small groups of 4-5 students, you will be working on a hands-on sustainability project in which your team selects a business to audit for its sustainability practices, creates an audit form, conducts the audit, and provides a set of recommendation to the “client” organization. The grade for this project will be determined both through the written paper your team submits as well as your team’s performance on the end-of-semester presentation. Exams Two announced exams will be required in this course. They may contain any combination of true/false, matching, multiple choice, fill-in-the-blank, short answer, and brief essay questions. To do well on exams in this course, you need to read the chapters, attend class, and study (more than just the night before a test)! Material on the exam comes from the textbook, lectures, videos, and in-class exercises. Questions will focus on the application of concepts discussed in class rather than on rote memorization. You are responsible for all text, reading, and Sakai material even if we have not discussed it in class. Once an exam begins, you may not leave the classroom. Please finish conducting any necessary business before an exam starts. If you are late to an exam, you will not be allowed to take it. Make-up Exams Make-up Exams are not allowed except in the case of unusual circumstances, with documentation, and must be negotiated in advance. Students taking make-up exams may not receive the same exam that was given during the regularly scheduled test administration, and it may be composed entirely of short answer/essay questions. If a makeup cannot be arranged and/or taken, the instructor has the right to assign a grade as low as "zero" for the missing mark or to substitute a student’s grade on the comprehensive final exam for the missing test score. Written Assignments Written homework assignments appear on the syllabus and are indicated by the notation “HW.” Detailed guidelines for all written homework assignments will be posted on Sakai. Follow instructions provided in the written guidelines carefully; failure to do so may result in a deduction of points. All homework assignments must be submitted to receive a passing grade in the course. If you have questions about an assignment, contact me. I am more than happy to explain expectations for assignments. Most assignment guidelines include a grading rubric that shows how your work will be assessed. As business students, you must practice professional standards of writing. To this end, all written assignments must meet minimal standards in regards to spelling, punctuation, format, and basic grammar. Mistakes of this sort make readers question your basic competence and have negative consequences for career advancement. The following errors will affect your grade on written assignments: 1) Misspelled words, 2) Sentence fragments, 3) Run-on sentences and comma splices, 4) Mistakes in capitalization. 5) Errors in punctuation, 6) Errors in verb tense or subject/verb agreement, 7) Failure to cite source, 8) Lack of consistency in format, and 9) Other style or grammar


issues. Written assignments with three errors on any one page or three pages with two errors per page will be reduced by 10%. Additional errors can lower your grade further and could result in a failing grade. You are responsible for producing a document that meets acceptable standards of writing. Many of these errors can be detected by proofreading your document before submitting it. These minimal standards are quite reasonable for college-level work. If you have trouble expressing your ideas in writing, please contact the college’s writing center.

Unless specified otherwise all homework assignments should be submitted through Sakai. Unsolicited hard
copies of homework will not be graded. It is your responsibility to ensure your assignments are correctly uploaded. Technical difficulties, formatting errors, or incorrect file uploads are not a valid excuse for late submissions. If you are having difficulty using Sakai, visit office hours or go by the Information Technology Services desk.

Late Assignments You are urged to submit all assignments on time in the format specified in the assignment guidelines. For all delayed assignments there will be a penalty of 25% of the maximum grade you could have earned on the assignment. Any submission received more than 3 calendar days after it is due will earn no credit. Professionalism Students are expected to behave professionally in the classroom. Not only are you expected to be civil and courteous to the instructor and other students, you should give complete attentions to the class and respect your classmates and instructor by not speaking while others are speaking or during video segments. You should not work on assignments for other classes, read the paper, do puzzles, send text messages, get up from your seat, play on Facebook or engage in other activities during class time. All cell phones must be off, and laptops/iPads/etc. should only be used during designated exercises. I strongly discourage you from using your laptop or iPad to take notes; the Internet is too tempting. Additionally, having a screen in front of you detracts from your ability to fully participate and engage in this interactive course. However, if you chose to take notes electronically, you must sign a laptop contract. Failure to follow these guidelines will result in a reduced professionalism grade.

Your professionalism score is based on participation in class discussion, active involvement in class activities, and professional deportment during class. An essential component of a successful career in business
is the ability to articulate your opinions and thoughts via discussion, and class participation gives you a safe environment in which to practice these skills. What kinds of things are included in “active participation/contribution?”  Raising and answering questions  Sharing ideas, observations, and personal experiences  Pointing out relevant facts  Generating potential solutions  Relating and synthesizing ideas of others  Pointing out relationships to earlier discussions  Helping others develop their views and ideas  Connecting class material to current business news You will be evaluated based on the quality of your participation after most class sessions. Points are deducted for disruptive comments and poor class citizenship, for example, excessive tardiness, side-discussions, texting, nonsanctioned computer use, doing work for other classes or organizations, and other violations of professional conduct.


During the semester, if there is evidence that students are not reading and preparing for class, unannounced (“pop”) quizzes on the readings may be administered. Time Requirements To perform successfully in the course, students should expect to spend 9-10 hours per week on the course outside of class time. Each student’s time spent will depend upon study habits, personal efficiency, reading speed and comprehension abilities, as well as writing ability. If students do not have sufficient time to devote to the course, they may wish to consider taking the course during a time or term when this time commitment can be made.


Attendance Policy: Plagiarism/Academic Dishonesty: Important Dates to Remember: Students with Disabilities: "In compliance with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act, reasonable accommodation will be provided to students with documented disabilities on a case-by-case basis. Students must register with the Office of Academic Support Services and provide appropriate documentation to the College before any academic adjustment will be provided." For more information please click on the following link: Class Cancellations: The professor/instructor will post class cancellations via sakai or have an email notification sent via their administrative assistant. Signage will be posted on the classroom door. Your Mental Health and Stress: Diminished mental health, including significant stress, mood changes, excessive worry, or problems with eating and/or sleeping can interfere with optimal academic performance. The source of symptoms might be strictly related to your course work; if so, please speak with me. However, problems with relationships, family worries, loss, or a personal struggle or crisis can also contribute to decreased academic performance. Ithaca College provides a Counseling Center to support the academic success of students. The Counseling Center provides cost-free services to help you manage personal challenges that threaten your well-being. In the event I suspect you need additional support, I will express my concerns and the reasons for them, and remind you of resources (e.g., Counseling Center, Health Center, chaplains, etc.) that might be helpful to you. It is not my intention to know the details of what might be bothering you, but simply to let you know I am concerned and that help, if needed, is available. Getting help is a smart and courageous thing to do—for yourself and for your loved ones.

Reminder I strongly suggest that you NOT use a laptop or tablet in class, but if you feel you must you need to submit a signed laptop/tablet contract to Dr. Ellis before bringing your laptop or tablet to class.


TENTATIVE COURSE SCHEDULE (subject to change—check Sakai regularly) Week 1 2 3 4 5 6 7 8 9 10 11 Date 8/30 9/4 9/6 9/11 9/13 9/18 9/20 9/25 9/27 10/2 10/4 10/9 10/11 10/16 10/18 10/23 10/25 10/30 11/1 11/6 11/8 11/13 11/15 11/27 11/29 12/4 12/6 12/11 12/13 Topic Introduction to Course The Natural World Business and the Environment “ ” Stakeholders and Stakeholder Management Environmental Regulations Sustainability and Business Strategy “ ” Corporate Culture and Environmental Philosophy “ ” Green Buildings Sustainability, Leadership, and HR “ ” Midterm Exam No class – Fall Break Social and Environmental Reporting “ ” Green Product Design and Packaging “ ” Green Marketing and Operations “ ” “ ” Field Trip or Guest Speaker Topic by Student Vote Topic by Student Vote Topic by Student Vote Student Presentations Student Presentations Student Presentations Reading Syllabus SK SK SK SK SK SK Case SK; YC-Culture SK SK SK; YC – HR & Mgmt SK SK SK Case SK; YC - Design Case SK; YCProduction SK SK SK SK SK SK Assignments (also check SK) 9/5 – Last day to add/drop Student Information Form (P) Current Event or PotS (P) Team Roster & Charter (BSA) Stakeholder Analysis HW (50) Team Proposal (BSA) Case Analysis HW (50) Application Exercise HW (50) S&T (P) Application Exercise HW (50) Team Update 1 (BSA) Case Analysis HW (50) S&T (P) Case Analysis HW (50) 11/7 – Last day to withdraw S&T (P) Team/Instructor Conferences (BSA) Application Exercise HW (50) Team Update 2 (BSA)


Application Exercise HW (50) BSA Written Report Final Exam – Thursday, 12/20 4:30-7:00 pm

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YC = Let My People Go Surfing SK = Sakai readings BSA = Business Sustainability Audit (Team Project) P = Professionalism – bring to class

Readings should be completed before the class for which they are assigned.

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