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MASTER TILES & CERAMIC INDUSTRIES LTD

A consultancy Project on Master Tiles & Ceramic Industries Ltd SUBMITTED TO: Sir Salman Khan Mangol
Group Members:
Muhammad Sabir Sehrish Tufail Faiza Khan (Leader) (Member) (Member) 10402 10420 10431

MASTER TILES & CERAMIC INDUSTRIES LTD

We have no words to express our deepest gratitude to Almighty, Merciful, and Supreme Allah,

who

enabled me to accomplish this task. We also invoke peace for Hazrat Muhammad (SAW), the Last Prophet of Allah, who is forever a torch of guidance for humanity as a whole. We express our gratitude to all my teachers whose teachings have brought us to this stage of academic zenith but in particular we are obliged to our Sir, and we wish to express immeasurable gratitude to him Project supervisor Sir Salman Khan Mangol for his vigilant supervision, intellectual guidance and very kind attitude. And further we want say that we are very happy that we have completed it successfully. It is very good practice for us future career as it helps us to know how the organizations are practically running and competing in the modern environment. They provided us everything that we needed with respect to our assignment. They behaved like professionals and helped us on each stage. They are very cooperative and helping. In the last but not the least, we pay our deepest respect to our parents whose love and affection kept us steadfast and enabled us to attain targets and goal of academic life. We are very thankful to all of them.

MASTER TILES & CERAMIC INDUSTRIES LTD

TO OUR PARENTS WHO ALWAYS WISHED AND PRAYED FOR OUR HEALTH AND SUCCESS & TO OUR RESPECTED TEACHER WHO ALWAYS TRY HARD TO MAKE US SUCCESSFUL

MASTER TILES & CERAMIC INDUSTRIES LTD

EXECUTIVE SUMMARY
We prepare a consultancy project on Master Tiles & Ceramic Industries Ltd, which deals in different kind of Tiles like Wall Tiles, Glazed Tiles, Floor Tiles, Matt Glazed, Stone Granite, granite Polish Products, Glossy & Semi matt. Master Tiles has a complete manufacturing plant and finishing services, 20 Electronic machines and well-experienced labor. The Manufacturing plant includes the process of reefing of Clay to Packing of Tiles. We are three members who consulting this project. We visit the Different Departments of the Master Tiles like Marketing Department, Sales Department, HR Department and the manufacturing plant of the company located in Gujranwala. We specialized in sales department. We set the different meetings with the sales manager and marketing manager of Master Tiles &Ceramic Industries Ltd. The key point of discussion is fluctuation in sales, delivery process of the tiles to the customers and order batching system. When prices of the raw material increased or decreased then that disturbance in prices affects the sales and the profit of the company. We conduct a sitting with Regional Sales Manager and Marketing Manager to identify the real time problem of the company and for this, a cross-questioning and brainstorming session is taken by both parties. They informed us about their real time problem faced by them. While in brain storming session all members give their points and then discussion arises on those points and chose those points for the efficiency in sales. When we manage different meetings and visit the different department of that company, we identify the different issues. These different issues make a main problem for Master Tiles. The main problem of low sales is that delivery of items to the dealers is not on possible time. The Supply Chain Management of the Company is not working properly. We collect required data from the company and done analysis. After analysis and findings, we tell them about the main reason of problem and find out solution of the problem. Now here consultancy team is launching a new supply chain process for our Clint. Through new strategy company can achieve its goals and objectives easily and earn more profit as compare to its competitors and will able to face new challenges in the market. Our Consultancy team provide the solution and recommendation about that problem to the Regional Sales Manager and Marketing Manager the Master Tiles & Ceramic Industries Ltd.

MASTER TILES & CERAMIC INDUSTRIES LTD

Brief Overview of the Organization


Master is the trend-setting leader in sanitary fittings, wall and floor tiles and bathroom accessories. The constant quest for perfection at Master spreads over more than three decades. These decades have witnessed unprecedented growth in terms of brand equity, market leadership, product innovation, human resource development, training and application of reliable management systems. The combination has really worked. Master today, is not only the market leader in Pakistan but is also well positioned to match the quality and service standards of the world leaders in its categories of business.

Vision
Master's vision is to lead the market with innovations in product development to improve the quality of life and lifestyle of its customers. With timely adaptations to rapidly developing technologies and meaningful investments in human resource training, Master will strive to maintain the differentiation edge through provision of unmatched products and services to its customers at a competitive price.

Mission

The ceramic tiles industry is a major force for the improvement of quality of life across the world. Master aims to be the worlds leading manufacturer of best quality ceramic tiles and pledges to provide its customers with latest designs, varieties and innovative products in line with the internationally changing trends. Through achievement of our aim we will enhance the wealth and well being of our stakeholders, employees and communities, whom we serve and in which we operate.

MASTER TILES & CERAMIC INDUSTRIES LTD

Nature of the organization


Master Industry continuously makes innovative and glorious products for the people over three and half decades. They are involved in technologically advanced products with a view to provide an ease and betterment of the society. Their endeavors have resulted in bringing greater heights of luxury in every body's range with affordable prices. According to a research launched by them in 2002, a large gap was in the demand and supply of quality flooring and facing materials in Pakistan. With the increasing economic development in the country, the gap is widening further day by day. They take it as a challenge and are all out to face it with commitment to make investments in terms of material and human resources and fill this gap not only with quality but also with affordability.

History of the organization


Master Industries was initially launched as company manufacturing and marketing high quality sanitary fittings in 1982. They started with providing full bathroom to their customers.

After establishing itself as the pioneer and market leader in world class sanitary fittings in a short span of just five years, in 1987, Master introduced the concept of matching bathroom accessories in technical collaboration of England and Germany. Received by the market with open arms, the trend of well integrated designs is constantly gaining popularity ever since. In 1995, at a time when the market was flooded with imported wall tiles as the only quality option, as they called it, Master once again took the lead. Based on the worlds top of the line Italian technology, Master launched its range of double fast fired wall tiles. Far superior in quality and aesthetic values than imported ones, Master tiles took the market by storm and forced the imported tiles out of this market.Owing to their world class quality, Master tiles were such a tremendous hit in the market, to meet the increasing demands, production capacities had to be tripled in the year 2000. In the same year, Master added up worlds best plant and acquired best recipes for in house production of tiles raw materials including frits and colors. Masters Ceramic Granite/Porcelain is stronger than natural granite, better in resistance as compared to marble and leaves both of them behind in aesthetics and gloss. Being completely homogenous, this compact product of extra ordinary physical and chemical properties vitrifies completely. It equals the technical strength, configuration, design quality and spread of color and size range by top Italian, Brazilian and Spanish manufacturers.

MASTER TILES & CERAMIC INDUSTRIES LTD

Introduction
Sheikh Mahmood Iqbal formed Master Tiles in 1995. Master Tiles is one of the biggest Tiles manufacturers in Pakistan. Master Tiles provides the opportunity to upgrade the life style by introducing Granite Tiles for the first time in Pakistan with latest Italian technology. Master tiles have a capacity to produce more than 32000 Sq/meter tiles per day. In local market, Master Tiles is a well-known Tiles manufacturing company. Master Tiles captures the 62% of local market share. It manufactures both Wall and floor Tiles. It manufactures good quality Tiles at affordable prices. The marble and granite processing industry is closely related to the development of building materials the modernization and vitalization of which leads to the progress of the Tile industry. In traditional construction, people have always been using chips and marble for floors finishing from the past 2 decades. In the beginning, marble and chips have good finishing and shine but slowly it loses its shine away leaving a dull and rough look to floor. As the time is changing, the traditional construction styles and finishing materials are also changing into modern construction, which saves the time, and cost factors gives people a readymade finish for a lifetime. The Tile industry in Pakistan has a big potential in future. Availability of raw material and also the increasing demand makes it a growing industry. People want to change. This trend shows increase in the demand of Tiles. In future seeing the increasing demands local firms is trying to expand their manufacturing capacity. In Pakistan, the availability of raw material in area likes marble mines, cheap labor, and high demand for quality-paved way for growth in the Tile industry. Sonex Tiles is a big competitor of Master Tiles. Sonex Tiles is a new player in the market and it only produces Floor Tiles. While Master Tiles produce both Wall and Floor Tiles which is a competitive edge of it over Sonex Tiles. The strategy of Sonex Tiles is that are doing a direct competition with Master

MASTER TILES & CERAMIC INDUSTRIES LTD Tiles only in Floor Tiles category but also try to capture those segments which is not targeted by Master Tiles by producing some low price low quality products for low end market segment. National Tiles is also a major Player in Pakistan Tiles industry. However, it only manufactures wall tiles. National Tiles mainly target the Sindh market due to low competition in Sindh Market. One of the main competitors of Master Tiles is the Unorganized Local manufacturers. Although these small local manufacturers have less capacity of production as compare to the Master Tiles. So by offering low prices they become a big threat to big manufacturers. So by offering low quality products and cheaper products these local manufacturers are able to capture the market share from the big manufacturers. By offering low prices with low quality as compared to Master Tiles China is able to capture the market share.

MASTER TILES & CERAMIC INDUSTRIES LTD

Industry Analysis
Sheikh Mahmood Iqbal formed Master Tiles in 1995. It is located in Gujranwala near Kamoke. Master Tiles is one of the biggest Tiles manufacturers in Pakistan. Master (Tiles provides the opportunity to upgrade the life style by introducing Granite Tiles for the first time in Pakistan with latest Italian technology. They imported the Granite Tile manufacturing plant in 2002 from Italy. They hire the engineers from the Italy which operates that Plant.) Also they have hired some foreign employees like Mexicans and Italians who had been working there for more than 18 years. They have hired highly skilled and educated staff. Master tiles have a capacity to produce more than 32000 Sq/meter tiles per day. The company also exports the Tiles to the UK, Afghanistan, and UAE. In local market Master Tiles is a well known Tiles manufacturing company. Master Tiles captures the 62% of local market share. It manufactures both Wall and floor Tiles. It manufactures good quality Tiles at affordable prices. Master, Quality Management System (Q.M.S) is aimed, planned, developed and implemented to bring excellence in our products and services. Master believes that quality adds value and Master has determined to serve our valuable customers with highest quality products in order to provide best value for their money. Continuous improvement in various management areas based on the principles of good corporate governance, compliance with related legislation, regulations and code of conduct are central to our quality policy. Equipped with most sophisticated plant and machinery based on future technologies from the worlds top six Italian companies, Master Granite production facility is so advance, unique and innovative, it allows highest levels of manufacturing achievable today in the ceramic industry. Ranging from gigantic continuous feeding mills to use of robotics for material handling, the facility is based on futuristic state of the art systems. This facilitates production of a product so sound technically and aesthetically, it is being experienced for the first time by the world. It all beings with damp grinding of clays and other raw materials, the process are carried out in the first of its kind Continuous Ball Mills. Raw material is fed into these mills at one end to get slip from the other. The slip is separately treated in accordance with the end product requirement. The process continues either to produce Le Porcelain range or Granite. Quality of the end product at Master, However, is even better than these top world companies. This is primarily because of our access to better quality raw materials here in Pakistan. Secondly, Master lucky to install a combination of all the latest Italian technologies, being put to work together for the first time anywhere in the world.

MASTER TILES & CERAMIC INDUSTRIES LTD Strength, Beauty & Hygiene Master Ceramic Granite Tiles are completely homogenized which means that the color, the texture and the veins run throughout the thickness of the body, just like natural stone. Unlike what is available in the market in the name of granite, the colors, designs and textures of ceramic granite are not superficial. A gift of years of research and the latest in Italian technology, our ceramic granite is so close to the natural granite stone that it is hard to make out the difference. No Stain: Completely chemical resistant and easy to clean due to extremely compact superior surface. Scratch Resistance Solid and compact body of the tiles provides them complete protection against scratches. Zero % Absorption Thanks to complete absence of pores throughout the tile thickness, zero percent absorption factor promises ease of maintenance with maximum hygiene.

Name:Master Tiles as the name shows Master. By choosing that name they want to show that they are Master in everything, just like master in quality, master in style, and master in producing waste range of designs, master in producing waste range of colors. So by selecting the name Master they want to create an association that they are master in everything.

Logo:
The company logo represents the first capital letter of Master M in stylish way. Its purpose is that when any person watches this logo automatically his mind captures the image of Master tiles and this logo also communicates the company brand name.

MASTER TILES & CERAMIC INDUSTRIES LTD

Slogan:
Their slogan Glorious Finish Forever! It communicates the message that Master tiles are more stylish tiles meets with the modern needs and increase the beauty of your architectures. The word Glorious means most stylish most beautiful and the words Finish Forever means once you use Master Tile it will remain forever. So those slogans communicate the message that Master Tiles will provide your architectures a beautiful look forever. It will upgrade your life style and will make your life easy and beautiful. This slogan also communicates the message that Master Tiles have most beautiful styles and more durability. It will provide your architecture a beautiful look forever.

Master Brands Master


Group of Industries
Master Sanitary Fittings

Master Ball Pens

Master Ceramic & Tiles

Master Poly Plastic

(Master is the corporate brand and Master Tiles is the family brand)

Product Lines:Master industry has various product lines such as; 1. Master Ceramic & Tiles 2. Master Sanitary Fittings 3. Master Poly Plastic 4. Master Ball Pens

MASTER TILES & CERAMIC INDUSTRIES LTD

Product Range of Master Ceramics & Tiles


Master has following wide range of variety.

Floor Tiles: 12*12 Matt Glazed 12*12 Stone Granite 16*16 Matt Glazed 16*16 Granite Polished 24*24 Matt Glazed 24*24 Granite Polished 24*36 Granite Polished

Wall Tiles 8*8 Matt & Glossy 8*10 Glossy 8*12 Glossy & Semi matt 10*13 Glossy & Semi matt 10*13 Glossy, Semi matt & matt 12*18 Glossy, Semi matt & matt 10*20 Glossy, Semi matt & matt

MASTER TILES & CERAMIC INDUSTRIES LTD Extra Decorative Products: 4*12 Glossy & Semi matt

2.2*10 Glossy & Semi matt 2*8 Glossy

2.2*10 Glossy 2*10 2*12 1*1 Glossy Glossy Glossy

Product Range of Master Sanitary Fittings


Master Industry has following wide range of Sanitary Fittings. 1. Bath Mixers 2. Wash Basin Mixers 3. Wall Sink Mixers 4. Showers, Shower rod, T-Arm and Wastes 5. Bottle Trap and Diverter 6. Bib Cocks and Stop Cocks 7. Complete Sets 8. Economy Compete sets Royal Set Aster Set Eden Set

9. Economy Model 10. Complete bath sets

Product Range of Master Poly Plastic


1. Bathroom accessories 2. Cock head 3. All plastic items related sanitary 4. Plastic Films

MASTER TILES & CERAMIC INDUSTRIES LTD

Objectives of organization
Master Industry is pursuing to their long term goals through identifying and considering short term objectives. Their corporate objectives are as follows:
To study of capital structure planning and policy.

To study the working capital management of the organization. To study the working environment. To study the process by which an organization formulates its objectives, deploys its resources and strives to attain such objectives.

To study the factors that determines the effective span of management.


To study the factors which influence on development of culture of an organization.

Departmentalization:They are a team of professionals and enjoying the services of professionals in different departments; 1. Marketing 2. Finance 3. Production 4. Quality Control 5. Research & Development 6. Customer Care They have a computerized system in the company. The information is shared between different departments through computer network. Master Tiles have highly skilled and qualified employees. Master Tiles manufactures a wide range of Tiles with different designs and colors. Master Tiles has a keen eye on future. Now they are planning to build another manufacturing plant to meet the future demand.

MASTER TILES & CERAMIC INDUSTRIES LTD

Competitive Advantages of Master Tiles:


(1) Master Tiles produce high quality and high standards products which other competitors cannot match. (2) Master Tiles Produce waste range of designs styles and colors range which other competitors cannot produce. (3) They have latest Italian technological plant due to which their production capacity is more than 25000 Sq/meter per day, which is another competitive advantage of Master Tiles over its competitors.

Marketing Strategy
Master has old marketing strategies. There are some problems in their strategies as it is not been using the modern standards but through their strategies company making more and more profit. Marketing strategy of master industry is based upon their strong dealership network. Company has lot of

advantages through this dealership network. Dealers finalized company new product. Dealers helped in the upgrading of existing products. Company enjoying a good repute in the mind of customers and has been emerged as a brand in the mind of the customers so the customers also inquire about any new addition in the variety. Other marketing strategies such as: Know about the customers demand. Packing of the product is also according to standard. Providing better benefits to the dealers. Well experienced marketing team. Well oriented Supplies. Good knowledge about market conditions well.

MASTER TILES & CERAMIC INDUSTRIES LTD

Customers Rights Protection Policy


Customers Rights Protection Policy (CRPP), it is a scheme started under the marketing department. It is prevailing in the market since 2004. According to this scheme, they made some rules to sell their products assuring a win situation between the dealer and the customer. The slogan of this policy was assuring the dealers handsome profit without exploiting the customer. They set the floor price of their product and they restricted their dealers not to sell the product below that so that their profit can be ensured and setting the floor price so that no dealer can sells the product above that price.

Market Segmentation:
Master Tiles has segmented the target market based on the need of customers. They have divided the market into low to high end market. However, they are mostly focus on high end market segment. They produce different type of tiles with different price ranges. Especially for high end market segment, they produce high quality products with high prices and for middle end market segment they produce products with relatively low prices and low quality as compared to the high end market. Therefore, Master Tiles produce different quality products with different prices for different market segments.

Target Market:
Now Tiles have become an essential part for the decoration of our residential and commercial buildings. So our target market is that people who can afford and who want to make their lives worth living by using these tiles and who focus on beauty as well as luxury and style and design. So company main target market is upper middle class and elite class because lower middle class and poor class customers cannot buy tiles.

MASTER TILES & CERAMIC INDUSTRIES LTD

Intended Positioning:
The positioning that Master Tiles want to produce in the mind of customers is that they will provide them high quality and stylish products to improve their life style and make their life easy and beautiful.

These are the desired associations, which Master Tiles want to create in the mind of customers. High quality products. Complete range of products offered (wall, floor tiles). Reliable Product. Durable Product. Waste range of colors. Waste range of designs. Stylish Product.

Major Competitors of the organization Sr. # 1 2 3 4 5 Local


Sonex Tiles

International
China Tiles

Super Asia Tiles

Spain Tiles

Style Tiles

UAE Tiles

Emco Tiles

Italy Tiles

Karam Tiles

MASTER TILES & CERAMIC INDUSTRIES LTD

Success of the products


There are a lot of successful products in the market Granite Tile: Master is producing high tech granite tiles at compatible prices. These tiles are available in different colors and designs. Wall Tiles: Master is also producing good quality glazed tiles. The price range is also affordable and variety is also available in these tiles. Sanitary: Master is also very efficient in sanitary. They are making high quality sanitary items in very distinctive designs and at affordable and competitive prices. Poly Plastic: Master is also very efficient in poly plastic. They are making high quality plastic items in very distinctive designs and at affordable and competitive prices.

Failure of different products


Some products are not successful up to that extent. However, such a minor failure is not due to the quality it is solely the matter of choice depending on colures and designs. Sometimes price consciousness of people some products are being failed in the market.

Future Prospects of the Organization:


They are focusing on intensive promotion of sales. They are indulged in opening new showrooms within the country and outside the boundaries of countries. Company is looking for expansion in business by opening new showrooms in SINDH and NWFP where they have no dealer. A special dealership scheme is announced in Punjab for new as well as existing dealers. This scheme includes monitory rewards for the dealers who meet the targets. In accordance with instructions of Management

MASTER TILES & CERAMIC INDUSTRIES LTD of Master Industry Sale Department has opened a showroom in Afghanistan. By opening a showroom in Afghanistan in comings days it would be easy to go beyond the boundaries of Arab countries also. The company is about to open new horizons by planning to open new showrooms in Middle East. In future, the company is working on installing for Plastic Foundry and at the same time Company is also installing another manufacturing unit of automatic plant with complete range of sanitary items. The drawback of manufacturer is that there is no availability of skilled labor in the country to run as same capacity as required to get the maximum production.

Warehouse management
A warehouse management system is a main part of supply chain management. Warehouse is a place where stock of finished goods is kept to meet the customers orders in timely. After order booking, stock is delivered to the dealers and they delivered to the final customers. The main purpose of warehouse is to control the movement of stock as well as storage of excess stock. According to demands of dealers Benefits of Warehouse Management:1) WM increases the storage capacity of stock. 2) WM increases the customer satisfaction on timely delivery. 3) WM reduce the pending supply orders. 4) WM provides the safety and security of excess stock at one place.

Company Policy
Following are the Company Policy, which should have, adopt to improve the sales and to overcome their Warehouse Management Problem: Dealers should store the stock according to their needs and customer demand. Dealers should have the bulk quantity of stock. Dealers should have all the Running items at Any Time. Demand should be given, 10 days before their minimal stock level.

MASTER TILES & CERAMIC INDUSTRIES LTD

Supply Chain Management Detailed Explanation:


A Supply Chain is a Channel through which a demand for a product is satisfied by means of supply of products through various entities present. The Entities in a Supply Chain are Suppliers, Manufacturer, Middlemen and finally the Customer. So the demand of the Customer is satisfied by supply of value added goods that travel through the Supply Chain entities. Supply Chain Management deals with the total flow of Materials through the various entities in the supply chain (from Suppliers to Customers) so as to maximize profits, minimize costs for the entities in the supply chain while providing maximum delight to the customer. A Supply Chain Process consists of various Orders like Procurement Order, Manufacturing Order, Factory order, Dealers Order, and Customer Orders. The main concern of Supply Chain Management is how and when and in what quantity are these orders to be placed by each entity of the supply chain to his near entity so as to achieve the objectives mentioned in the definition of Supply Chain Management Master Tiles is the biggest industry of tiles in Pakistan that provided high quality and customer oriented products. Master tiles is one those companies which base on dealers network. The most monopolistic thing is this that Master tiles have their own Clay Mines in the province of NWFP and Baluchistan and in different Northern Areas. Company sells the clay to other tiles manufacturing industries and earns finance. Company is brought this clay from clay mines for manufacturing high quality tiles through different carriers and transports to Clay Warehouse. After, clay is transferred to manufacturing plant to produce tiles. Here manufacturing process is started and this clay passes through different stages after process tiles are available in finished form. The tiles stock at manufacturing plant transferred to the company warehouse at Gujranwala. But now we are launching new supply chain management and in this supply chain the stock will be transferred to the warehouse which situated in Lahore. Through this supply will be make on remarried time and customer satisfaction will be increased. Some samples of tiles is delivered to company display center and order booking the stock is delivered to the main dealers and further they deliver to the sub dealers of North Zone , West Zone, East Zone and South Zone and they sell finally out to the final customers. This Hierarchy states that we are launching the new market strategy for our Clients Company. As per their routine problem of our client they are suffering from Warehousing Management. We are striving to overcome that problem. Here our New Hierarchy for our Client and the following diagram explains the Scope of Supply Chain Management. The MASTER operates through a well-oriented network of a number of distributors/dealers. The company has two types of delivery systems.

MASTER TILES & CERAMIC INDUSTRIES LTD

Suppliers

New Supply Chain Management

Transporters

Factory Clay Warehouse

Manufacturing Plant

Working in Process

Finish Goods

Transporters Display Center Finished Goods Warehouse

In Lahore

Dealers

Sub Dealers

East Dealers

West Dealers

South Dealers

North Dealers

Final Customers

MASTER TILES & CERAMIC INDUSTRIES LTD

Old Supply Chain Management Suppliers


Transporters

Factory Clay Warehouse

Manufacturing Plant

Working in Process

Finish Goods

Transporters

Finished Goods Warehouse

In Gujranwala

Dealers

Final Customers

MASTER TILES & CERAMIC INDUSTRIES LTD

Manufacturing process
The raw material that used for tiles manufacturing is brought from the province of NWFP, Baluchistan and from some areas of FATA. There are many suppliers in the industry. In the case of Master Tiles, they are not dependant on single suppliers or few suppliers. They have many suppliers for purchasing raw material. Therefore, the supplier switching cost for Master Tiles is low which reduces the suppliers bargaining power. Master Tiles has many options for purchasing raw material. The clay is transferred to company clay

warehouse and further is transferred to manufacturing plant through different carriers and transports. Granite Tile is manufactured with the raw material, which is known as Granite stone. Granite is the most durable architectural building stone primarily due to its minimum porosity. Granite is a very hard material and is easier to maintain then marble. Granite is formed deep in the earths mantle at extremely high temperatures. The first stage of manufacturing is reefing of clay. The process of reefing of clay is started so that stones could be separate. After reefing clay the mixture of clay, imported chemicals and pigments is prepared. The mixture is compressed through a machine and pressure level is set and pressurized with 400/kg/square/inch so that textures in the mixture of clay wash out. Here we get strong Bisk and plates of colorful clay. These plates are very strong and hard. After this stage aligns of a machine sets plates and after the array the plates are passes through a Kiln. This is the major plant of company. Here plates are burnt on 1200C. After burn, the plates those become extra strong. Now cutting process of plates is started and length, width and core of plates is set by a automatic machine. Machine is cut the plates in fix size that is set. After this, tiles are polished and get the original look of tiles and quality. Through sorting process tiles are differentiated in 5 Grades (Superb, Superb Standard, Standard, Projected tiles and Commercial tiles) according to their quality, design and size by a computerized machine which is imported from Italy. After this, tiles are packed in big pallets and boxes by a machine. This is only single plant in Asia that holds by Master Tiles. These grades are automatically set. After here boxes are loaded and transferred to company clay warehouse. After order booking tiles are delivered to dealers and then sub dealers and finally delivered to the final customer.

MASTER TILES & CERAMIC INDUSTRIES LTD

Master Tiles Manufacturing Process


Raw Material

Clay

Imported Chemicals

Pigments

Reefing of Clay
Pigments

Clay
Chemicals

Mixture of CLay
Design Stage

Choose Tiles Size size

Fix Tray Size

Check the Tray & Tiles Size

Tray Filling

Compressor stage

MASTER TILES & CERAMIC INDUSTRIES LTD

Set Pressure Level

1) Highest Pressure Level 2) 400 kg/square/inch 1) Ending of apertures

Strong Plates

By Computerized Machine

Set Align of plates

Kiln Process 1) Set Temrature Level 2) Level 1200C 1) Set Length of Plate 2) Set widht of Plate 3) Set core Size 1) By automatic machine 2) Texturing 3) Real Look of Plate

Burn the Plates

Cutting Stage

Polish Stage

Sorting of Tiles Computerized SortingMachine

Superb Tiles

Super Standard

Standard Tiles

Project Tiles

Commercial Tiles

MASTER TILES & CERAMIC INDUSTRIES LTD

Packing Stage

1) Computeized Machine 2) Plant of ATI Company 3) Single Plant in Asia

Grade Line Paking


Boxes, Pallets

Code wise Paking

Delivery

Dealers

Warehouse

Sub Dealers

Final Customers

MASTER TILES & CERAMIC INDUSTRIES LTD

Route Planning:
Following is the Route Planning for our client

Ichra

Shah Jamal

South Zone dealers are in Gulberg & their names are: Muslim Canal Road Brothers Canal Road Town Zubair Mehmood Sons Plaza Al-Raheem Traders H.M Garden sons Abu Yousaf Town Tariq & Son Irfan Traders Saeed Brothers

Gulberg

Company Dealers Areas With Their Name East Zone

South Zone

Dealers

North Zone

West Zone

MASTER TILES & CERAMIC INDUSTRIES LTD West Zone dealers:


Magoon Sons H.M Sons Ichra Butt Sons Al-Asad Deen's Saintry C.M Sellection Popular Sanitary Al-Rehman Trading co Arif & Co Mehmood Sons jamia

East Zone dealers:


RB Traders Floor Master Royal Ceramics College Zafar & Sons Mehmood Sons College road I.M Sanitary Magoon Trading Co. College Chudhary Sons

North Zone dealers:


Mehmood son Defence Magoon Sons Defence Royal Ceramics Defence Classic Ceramics H.M sons ghazi road Bashir Sons

South Zone dealers:


Zubair Brothers Mehmood Sons Plaza Al-Raheem Traders H.M sons Abu Yousaf Tariq & Son Irfan Traders Saeed Brothers

MASTER TILES & CERAMIC INDUSTRIES LTD

Company Order Booking System

Material Order Booking Form ( CP & PP)


Serial No Dealers Name Ordering Person Material Required Urgent Regular Master Office Code Product Description Quantity Date / /2012

Receiving Person Sr.#

Total Remarks:

Zonal General Manger

Prepared By

MASTER TILES & CERAMIC INDUSTRIES LTD

Order Booking System:Master Tiles is the one of those industries that provides facility of electronic order booking system through email, telephonic communication and direct communication between dealers and the company staff. Normally dealers orders before 10 days of sale out the existing stock. Dealers fill the order form and signed this. According to the company policy the order should be fulfilled within 10 days after receiving the order and deliver to dealers before ending of previous stock.

MASTER TILES & CERAMIC INDUSTRIES LTD

Objectives
To increase the efficiency through make innovation in supply chain management.

To increase the sales volume through frequent product availability to final customer in the market. To increase the profitability ratio as compare to other competitors like, Sonex Tiles, National Tiles, China Tiles and Italian Tiles.

To provide a complete program how they can increase the customers satisfaction.

To find out the proper solution of those factors which affect the sales.

MASTER TILES & CERAMIC INDUSTRIES LTD

LITRATURE REVIEW
Supply chain Management has assumed a significant role in firm's performance and has attracted serious research attention over the last few years. A literature review reveals a considerable spurt in research in theory and practice of SCM. Combining and informing on features of Supply Management and distribution Management. This integration has resulted in the concept of extended enterprise and the supply chain is now manifest as the collaborative supply chain across intercompany borders to maximize the value across the entire supply chain. A large number of research papers have been published in various journals in last two decades. In this paper an attempt is made to review the status of literature on Supply Chain Management. A literature classification scheme is proposed. 588 articles from 13, refereed academic journals are classified into articles in five methodologies i.e. Exploratory, Normative, Methodology, Literature Review and Hypothesis testing. This literature review finds that exploratory type of research is mostly preferred it is expected that with the maturity of SCM the hypothesis testing method will pick up. The articles are further categorized in fifteen categories based on content analysis. Based on this review, some possible research issues are identified. (SCM Literature Review and Some Issues) Research has pointed out opportunities and research agendas to integrate sustainability issues with supply chain and operations management. However, we find that it is still not mainstream practice to systematically take a sustainability approach in tackling supply chain and operations management issues. In this paper, we make use of behavioral theory to explain the current lack of integration. We conclude through adductive reasoning that the reasons for procrastinating integration of sustainability in supply chain and operations management research are the conflicting nature of the task and the inherent context, which is the focus on operations rather than environmental or social issues. (Procrastinating Integration in Mainstream Research)

MASTER TILES & CERAMIC INDUSTRIES LTD Supply chain management has been the cornerstone to Wal-Marts success and remains their primary competitive advantage in the retail department store industry. Their distribution system is generally regarded as the most efficient and they have an approach to supply chain management that has long emphasized visibility through the sharing of information with their suppliers. Although there are hundreds of logistical functions which allow Wal-Mart to be the price and logistics leader, the focus will be primarily on the companys newly adopted strategy of making logistical processes green and more environmentally conscious. According to the Supply Chain Management Review, WalMart CEO Lee Scott committed the company to three ambitious goals: to be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain Wal-Marts resources and the environment. Wal-Marts 14 Sustainable Value Networks, the Networks structure, new green logistics technologies, and additional future initiatives will be considered along with counter arguments, which suggest that Wal-Marts green initiative is simply unsustainable. The main sticking point seems to be the same one that has long held back the adoption of better light bulbs, home solar panels, or hybrid cars. Upfront costs are unavoidable; and the promise of potential savings down the road does not resonate with consumers, or smaller Wal-Mart suppliers, the same way it does with big corporations. So thats the big question: How much will Wal-Mart invest in green technologies now to clean up its act down the road. (Wal-Marts Green SCM) Warehouse Management System plays an important role on time delivery of items and in profit maximization of the organization. Hideaway is a bed manufacturing company, which is managed 8000, square-feet paper based warehouse management system and also sub-assembled in the warehouse. The company faced a lack of system of picking and receiving of commodities are normally done with the use of Microsoft Office in which no proper privacy of information. Now there is needed to improve the logistics system so that company achieves their goal of profit maximization. Naxtor Warehouse Management Solution was selected to solve the Challenges. Several systems were explored during initial search for a perfect warehouse management system. The final product is transferred to final customer and reduction in paper recording system due to implementation of system software in warehouse and after a short time each member of warehouse staff has became an expert of warehouse process. Through this system approach to every product is very easy and simple. They checked the location and deliver their respective location. (Hideaway Beds Company)

MASTER TILES & CERAMIC INDUSTRIES LTD The present creation comprises a system and method for accessing and managing logistics store management system data to agree to the efficient management and rescue of information and aggregation of information for use in tracking and generating reports specific to store management system industry. The procedure and system of the present creation is connected to the overall operations of third party logistic providers. The logistics store management system data is simply accessible via typical graphic user interfaces to process data input, data tracking, and report generating application, which presents information, is answer to a client query. (Smart Stock Warehouse Management Software System) A structural design and method of operation for servicing data queries within a spread data warehouse system collected of a plurality of physical servers housing the data to be accessed. The queries are arises when data accessing and process application executing on client computers within the spread data warehouse system. The method enables queried data to be requested by, and delivered to own client computers without having to pass through a middle-tier server. The method further provides a controllable and scalable system structural design which will willingly support a variety of physical servers, including inheritance databases, and query format translations when required.(RPL Transport Company) Supply Chain Management plays a very important role in the delivery of dairy products because if delivery of products not made on time, then the dairy products are not useable for final customers. Supply chain management is the graph and power of material and information flow among suppliers, services, warehouses and customers with the objectives of minimization of cost, maximization of customer military and elasticity in also dairy product. The supply chain of a business has mostly five activities. Purchase of materials from suppliers, shipping of materials from suppliers to services, manufacture of goods at facilities, transportation of goods from facilitates to ware houses and transportation of goods from warehouses to customers. The Supply chain management (SCM) is a quickly developing area of interest for business and academicians. Supply Chain Management is the vital thinking of coordinating the outside and inside activities of a firm. It is regarding running the whole process in a group and incorporated style. This network includes material purchase chart, manufacture chart, account chart and shipping chart since the outcome it is experimental that the total cost of the supply chain is 9.8 % smaller than the presented cost. Through best Supply Chain Management, company can meet their customer needs and demands on time and it can be useful to quick touching consumer merchandise. (Efficiency in Dairy Products Supply Chain Management)

MASTER TILES & CERAMIC INDUSTRIES LTD The basic objective of each company to earn more profit and customer satisfaction. Oil & Gas Company want to find best quality product for their customers and for transfer this, logistics are used from the reservoir to the refinery. It is more important for Oil & Gas Company to reduce transportation cost and manage the supply chain process in efficient way and operations. International contractors in regarding the supply chain process face a challenge. He did provide the services of supplies and materials to its growing operations around the world. When he increased the shipping volume, his logistic cost also increased. Panalpina was awarded the supply chain management of drilling company. Oil & Gas company to handle its supply chain process. This company play a vital role to control the supply chain management includes receiving, packing, warehousing, distributing as well as customer receiving. It receives all orders in Houston facility and finalized the process and ships on a regularly schedule to each rig destination. Through this approach, the number of shipments decreased and transportation cost save for the company. Through best and a possible supply chain management the visibility Oil & Gas Company enhanced, the efficiency is also increased as well as productivity is also increased. When proper supply chain management the shipment cost will be decrease and the level of the customer satisfaction increased by the delivery of products on timely supply. Through strong supply chain management, the efficiency of the company is increased. (Efficiency of Supply Chain in Oil & Gas Company) Supply chain management is a concept that has flourished in manufacturing originating from Just-InTime production and logistics. An effective supply chain management improves the profitability and responsiveness of an organization positive customer feedback. Vendor plays an important role for the growth of an organization through delivers high quality material goods. Vendor manages the retailers inventory and develops database for replenishment decisions. It is important for an organization to know about the performance, the performance have been measured through supply chain management and inventory levels and services level. Many factors influence the supply chain process of the company as well as forecasting also influence the productivity and efficiency of the company. It has been observed to increase the profits of the company supply chain should be effectively working, quick customer response, timely delivery and vendor supply inventory. Overtime characteristics of organizations used to influence the supply chain design and it s management but now effective supply chain management symbolizes organizations performance. The analysis of business operations describes that there is a clear connection between performance of supply chain and profit of an organization. (Vendors Inventory in Two Level Supply Chain Management)

MASTER TILES & CERAMIC INDUSTRIES LTD

MASTER TILES & CERAMIC INDUSTRIES LTD Summary of Literature Review Supply Chain Management is quickly developing area for the businesspersons and for the academicians. Supply Chain Management plays a vital role in growth of company, to meet the customer needs and demands on time. Through best Supply Chain Process, company can minimize their transportation cost and earn more profit as compare to its competitors. Through best supply chain, the efficiency of dairy manufactured industry is increased and save finished goods from any loss due to changes in calamities. Warehouse is a key part of the supply chain process. Warehouse Management System plays an important role on time delivery of items and in profit maximization of the organization. The combining and informing on features of supply management and distribution management. This integration has resulted in the concept of extended enterprise and the supply chain is now manifest as the collaborative supply chain across intercompany borders to maximize the value across the entire supply chain. A large number of research papers have been published in various journals in last two decades. In this paper, an attempt is made to review the status of literature on Supply Chain Management. The efficiency of oil & gas is also improve and the cost minimizing. Companies can save more finance through best and accurate supply chain management and make their goodwill strong in market and in customers mind. Learning from Literature Review Our team learnt that strong supply chain management plays an important role in increase the efficiency of delivery of products to customers on time, and added the value in cost minimizing of transportation. The supply chain includes suppliers, manufacturers, retailers, whole seller, distributor, dealers and the final customer who consumed the finished goods. Warehouse is also important for storage of finished goods and delivery of goods on time. Through proper supply chain management company can enhance the productivity and stock cover. Goodwill and customer feedback will be positive, company can achieve the pre-defined sales graph, earn more profit and minimizing the cost. The chances of wastage of FMCG will be very low. Customer will remain touch & loyal with the company. Company creates good image in the customers mind, improve the sales, and achieve its goals.

MASTER TILES & CERAMIC INDUSTRIES LTD

CRPP Granite
Stock Report SIZE= 12X12
Description
Size 12x12 12x12 12x12 12x12 12x12 12x12 12x12 12x12 12x12 12x12 12x12 12x12 12x12 12x12 12x13 12x14 Packing/Box= 1.35 (15 Tiles) Salt n Pepper with Crystal & Metallic Printing Effects Salt n Pepper with Crystal & Metallic Printing Effects Salt n Pepper with Crystal & Metallic Printing Salt n Pepper with Crystal & Metallic Printing African Stone African Stone African Stone African Stone LPS Series LPS Series LPS Series Stone Effects In Granite Stone Effects In Granite Stone Effects In Plain Colors Stone Effects In Plain Colors Stone Effects In Plain Colors SPC SPC SPC SPC ASM ASM ASM ASM LPF LPF LPF SEG SEG SEM SEM SEM LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK

Series

Color
SB

QUANTITY (Boxes)
SS 600 300 250 150 160 210 180 200 310 120 400 500 600 100 300 260 ST 250 200 150 100 100 200 150 150 200 100 200 210 300 100 250 200 800 600 400 200 210 350 250 280 450 220 420 600 800 150 410 300

Finish
NR NR R R NR NR R R NR R R R R R R R

SIZE 8X24
QUANTITY (Boxes)
SB MCS MCS LIGHT DARK 5000 5000 SS 3600 3500 ST 3500 3500 RECTIFIED RECTIFIED

Description
Size 8X24 8X24 Packing/Box = 1.20 (10 TIles) MCS Series MCS Series

Series

Color

Finish

SIZE 25X25
Description
Size 25x25 25x25 Packing/Box = 1.56 4 Tiles) MCS Series MCS Series MCS MCS LIGHT DARK

Series

Color

QUANTITY (Boxes)
SB 5000 4500 SS 3000 3000 ST 2700 2500

Finish

RECTIFIED RECTIFIED

MASTER TILES & CERAMIC INDUSTRIES LTD

SIZE= 16X16
Description
Size 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 16X16 Packing/Box= 1.28 (8 Tiles) MCS Series MCS Series SUPER WHITE MASTER SERIES (SWM110) SUPER WHITE MASTER SERIES (SWM112) Master Granite Plain- group 1 Master Granite Plain- group 2 Master Granite Plain- group 3 Granite Effect Granite Effect Granite Effect Group-1 Granite Effect Group-2 Granite with Dry/ Wet Granite with Dry/ Wet Coral Master Imperial Onyx Onyx Tuscania Tuscania Domus Domus Glass Procellane Series Glass Procellane Series MCS MCS SWM110 SWM112 PNM-G1 PNM-G2 PNM-G3 GEM GEM GEM-G1 GEM-G2 DWV DWV CLM IMPG ONX ONX TNA TNA DOM DOM GPM GPM LIGHT DARK LIGHT LIGHT LIGHT LIGHT LIGHT LIGHT DARK DARK LIGHT LIGHT DARK DARK DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK

Series

Color

QUANTITY (Boxes)
SB 200 800 600 400 200 210 350 300 250 210 450 400 400 1300 800 700 600 700 600 700 750 600 500 SS 100 600 300 250 150 160 200 150 150 150 200 250 250 600 600 550 456 400 400 700 600 500 400 ST 100 200 150 150 200 100 100 110 110 100 150 100 150 200 500 500 400 300 300 500 400 310 375

Finish

Rectified Rectified Rectified Rectified Rectified Rectified Rectified Rectified Rectified Rectified Rectified Rectified Rectified Rectified Polished Polished Polished Polished Polished Polished Polished Polished Polished

MASTER TILES & CERAMIC INDUSTRIES LTD

SIZE 24X24
Description Size 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 24X24 Packing/Box = 1.44 (4 Tiles) MCS Series MCS Series Salt n Pepper-Group 1 Salt n Pepper-Group 2 Salt n Pepper Super White Master Series(SWM110) Super White Master Series(SWM112) Coral Master Imperial Group 1 Imperial Group 2 Imperial Group 3 Imperial Onyx Onyx Tuscania Tuscania Domus Domus Glass Procellane Series Glass Procellane Series Special Granite Glazzed Polished Special Granite Glazzed Polished Special Granite Glazzed Metalic Special Granite Glazzed Metalic Granite Glazzed Metalic Granite Glazzed Metalic Granite Glazzed Polished Granite Glazzed Polished Special Granite Glazzed Glossy Special Granite Glazzed Glossy MCS MCS SPMG1 SPMG2 SPM SWM110 SWM112 CLM IMPG1 IMPG2 IMPG3 IMPG ONX ONX TNA TNA DOM DOM GPM GPM SGGP SGGP SGGM SGGM GGM GGM GGP GGP SGGG SGGG DARK LIGHT LIGHT DARK LIGHT LIGHT DARK LIGHT LIGHT LIGHT DARK DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK LIGHT DARK Series Color SB 600 600 550 450 425 800 990 780 456 555 700 888 865 786 999 856 700 800 950 850 760 755 744 753 456 888 999 666 458 777 QUANTITY (Boxes) SS 450 450 413 338 319 600 743 585 342 416 525 666 649 590 749 642 525 600 713 638 570 566 558 565 342 666 749 500 344 583 ST 225 225 206 169 159 300 371 293 171 208 263 333 324 295 375 321 263 300 356 319 285 283 279 282 171 333 375 250 172 291 Finish RECTIFEID RECTIFEID POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED POLISHED NON-RECTIFIED NON-RECTIFIED NON-RECTIFIED NON-RECTIFIED POLISHED POLISHED GLAGGED GLAGGED

MASTER TILES & CERAMIC INDUSTRIES LTD CRPP Ceramic Tiles (Stock) SIZE 8x8
Description
Size 8x8 8x8 8x8 8x8 8x8 8x8 Packing/Box= 1.00 (25 Tiles) SP Series on matching Light color base (Glossy/Matt) SP Series on matching Dark color base (Glossy/Matt) SP Series on matching Special Dark color base.(color code12,13) Solo Executive on Light color base. Plain/Texture (Glossy/Matt) Solo Executive on Dark color base. Plain/Texture (Glossy/Matt) Solo Executive on Special Dark color base. Plain/Texture(color code10,11,12,13) SP SP SPS SE MATI SE MATI SE MATI LIGHT DARK DARK LIGHT DARK DARK

Series

Color
SB 1100 1100 1200 1400 1600 1200

QUANTITY (Boxes)
SS 900 1000 1150 1200 1400 1100 ST 750 900 950 1050 1300 1020

SIZE 8x10
Description
Size 8x10 Packing/Box= 1.00 (20 Tiles) Solo Executive on Light color base. Plain/Texture (Glossy/Matt SE LIGHT

Series

Color
SB

QUANTITY (Boxes)
SS ST

2000

1800

1600

SIZE 8 x12

QUANTITY (Boxes) Description


Size 8x12 8x12 8x12 8x12 Packing/Box= 1.50 (25 Tiles) Bello Series on Dark Color Base Bello Series on Light Color Base SP Series on Printed on Light Color Base SP Series on Printed on Dark Color Base BE BE SP SP LIGHT DARK LIGHT DARK

Series

Color
SB SS ST

1110 1000 900 950

1000 850 800 600

850 650 650 500

MASTER TILES & CERAMIC INDUSTRIES LTD SIZE 8x12


QUANTITY (Boxes) Description
Size 8x12 8x12 8x12 8x12 8x12 Packing/Box= 1.00 (16 Tiles) FRAME Series on Printed on Light Color Base (Glossy/Matt) FRAME Series on Printed on Dark Color Base (Glossy/Matt) BRICK TYPE Series on Printed on Light Color Base (Glossy/Matt) BRICK TYPE Series on Printed on Dark Color Base (Glossy/Matt) BRICK TYPE -white plain (Glossy/Matt) FM FM BT BT BT PLAI LIGHT DARK LIGHT DARK LIGHT

Series

Color
SB 700 950 800 600 550 SS 650 800 400 550 400 ST 600 700 350 440 350

SIZE 10x13
Description Size 10x13 10x13 10x13 10x13 10x13 Packing/Box= 1.62 (20 Tiles) Bello Series on Light Color Base Bello Series on Dark Color Base Bello Series on Special Dark Color Base.(color code 12,13) Executive BELLO Series on Light color base Executive BELLO Series on Dark color base BL BL BLS EBL EBL LIGHT DARK DARK LIGHT DARK Series Color SB 800 600 600 700 600 QUANTITY (Boxes) SS 800 500 550 456 555 ST 600 400 500 400 420

SIZE 10x20
Description Size 10x20 10X20 10x20 10x20 Packing/Box= 1.50 (12 Tiles) SP Series- Plain matching Light colors. (Glossy/Matt) SP Series- Plain matching Dark colors. (Glossy/Matt) GSP Series- Plain matching Light colors. (Glossy/Matt) GSP Series- Plain matching Dark colors. (Glossy/Matt) SP SP GSP GSP LIGHT DARK LIGHT DARK Series Color SB 700 1100 900 800 QUANTITY (Boxes) SS 700 950 800 600 ST 456 850 700 600

SIZE 12X18
Description Size 12x18 12x18 12x18 12x18 12x18 Packing/Box= 1.48 (11 Tiles) SP Series- Plain matching Light colors. (Glossy/Matt) SP Series- Plain matching Dark colors. (Glossy/Matt) SPS Series- Plain matching Special Dark colors. (Glossy/Matt) SP Series- Plain matching Light colors. (Glossy/Matt) SP Series- Plain matching Dark colors. (Glossy/Matt) SP SP SSP SP PLAIN SP PLAIN LIGHT DARK LIGHT LIGHT DARK Series Color SB 1100 1000 900 850 760 QUANTITY (Boxes) SS 800 600 600 700 600 ST 800 600 600 700 600

MASTER TILES & CERAMIC INDUSTRIES LTD

GAP Analysis
Issues what they are facing: They are facing a main problem their sale graph is decreasing and main reasons are following. Supply Chain Management Issue Delivery of products is not made on time Warehouse Management Issue Road Construction in Lahore Imported Brands Affect the Sales Graph Area Problems

Discussion area: Marketing & Sales Discussion Supply Chain Management Issue:Supply chain management is a serious issue because supply of final products not made according to standard and customer demands. Company is demanded 10 days for the delivery of products to their dealers and they further deliver to final customers. This process requires a 10-12 days for delivery of products to the final customers. Delivery of products not made on time:If delivery do not made on time then there is chances is of customer switch off our brand and purchase the other brand. When delivery not made on proper time customer create bad image for the Master Brand. Due to this sales graph of the company is decreasing and company bear a low margin profit on sales.

MASTER TILES & CERAMIC INDUSTRIES LTD Warehouse Management Issue:Warehouse management plays an important role in the delivery of products on time. When finished goods are available in the warehouse, the company can deliver the goods to their dealers on time and they further deliver to the final customer. The company has no warehouse in Lahore, due to this lack of warehouse dealers wait at least 10 days after the order booking. The customer cannot wait for 10 days because his project in process, to meet his need, and demand customer contact to the other dealer Brand. Road Construction in Lahore:Now a days Road Construction is the main problem, which is facing by our client from last 6 months continuously. The final customer cannot approach easily to company dealers and showrooms due to this problem. Normally customer chose the nearest tiles outlet and purchase from there. The sales graph decreased from 4.2 million to 2.9 million in last 6 months. Imported Brands Affect the Sales Graph:In market mostly competitors imports tiles from China, Spain, Italy and some other countries because in those countries manufacturing cost is very low and the price of imported tiles is 48 % less than our manufacturing cost that is why they imports from there and earn more and mostly customers are switch on those products. Mostly from last 3 year Imported Brands are effected the sales graph of the company. Area Problems:This is a very serious issue because living atmosphere, political instability , high rate of foreign debts , high rate of inflation in the country are affects company sales graph so that is why their sales graph and profit margin is more than our Clients. Transport problem: Transportation is also a very serious cause to decrease our sale because increase in freight charges also make a impact on our cost of sale and our cost is increase and we did not accept the orders from those customers which are away from the route planning , we bear high fright charges that is why our sale is going down.

MASTER TILES & CERAMIC INDUSTRIES LTD

Analysis & Findings Actual Findings: Not meet the customers needs & demands on Time Normally delivery of products not made on time due to weak supply chain process and transportation problems and not availability of warehouse in Lahore. Company is demanded 10 days for the delivery of products to their dealers and they further deliver to final customers. This process requires a 10-12 days for delivery of products to the final customers. In this case, most of customers contact to other tiles dealers and purchase the products. Due to road construction, the final customer cannot approach easily to company dealers and showrooms. Normally customer chose the nearest tiles outlet and purchase from there. From last 6 months continuously, the sales graph decreased from 4.2 million to 2.9 million in last 6 months. That is why our company sale graph is going down from last 6 months. Warehouse management issue:The company has a much quantity of stock of finished goods. The company also manufactured the customer-oriented products. Although, availability of maximum stock company is not meet the customer needs and demands on time because the finish goods are directly deliver to the dealers then those dealers deliver the final customers. There should be a warehouse in Lahore so that company meets their customer needs &demands on time could grow its sales graph up. High cost & high prices of our product Increase in the prices of energy and shortage of energy crises to increase the cost of the products because the prices of the raw material increase, due to the high prices of raw material then the operational cost increase, when the operational cost increase then automatically final prices also increase and they create the impact on the market, just because of high prices our sale graph goes down.

MASTER TILES & CERAMIC INDUSTRIES LTD Low margin of profits Their prices of goods day by day going up because our cost of production is going up because they want to increase their sale they decrease their profit of margin to control their sale graph. If they increase their profit of margin, they cannot easily face their competitors. Currency value Decreasing in the value of the Pak, rupee and increase in the value of Dollar also have a great impact in high prices. When they decide to purchase raw material from aboard for manufacturing tiles they set the prices in Pak rupee but at time of payment the value of rupee decrease they have pay less. That is also affecting our profit margin. Collection problems In Tiles business sector vendor pay our payment after the delivery of our order but some time they delay our payment in this case some time we have not enough funds to purchase raw material for next order. Communication System The communication system of master tiles is not well and good as compare to other industries therefore no dealers are aware about the company new launched and coming strategies and projects. Some time dealers and customers face the problem of miss communication. Advertisement Campaign
Master industry spends very low finance on advertisement like TV commercials and print media. The budget of master tiles for the advertisement is 3% of total budget. Normally, print media and TV commercials provide much information about new brand. .Therefore sales graph shows deviations of Masters Tiles going down.

MASTER TILES & CERAMIC INDUSTRIES LTD

Methodology
To increase the efficiency, productivity and sales graph of Master Tiles, first our consultancy team visited the head office of the company to analyze the current problem is being faced by the company. For understanding the system of marketing and supply chain process, our consultancy team conducted a meeting with the Regional Salas Manager of Master Tiles. For collection of data, our consultancy team visited the manufacturing plant of the company that is in Gujranwala. Consultancy team held a meeting with marketing manager, collected data, and gets to know about delivery of products from manufacturing plant to final customer. In this research, exploratory research used in which our consultancy team held a meeting with marketing manager and discussed about their companys problem in supply chain management. Consultancy team broadly explained the supply chain process from raw material to final customer. After find out solution of the problem, our consultancy team again held a meeting with Regional Sales Manager and provided him solution of problem to how they can be make their supply chain process efficient, increase productivity and sales graph as compare to its competitors and try to implementation of suggestions giving by the consultancy team

MASTER TILES & CERAMIC INDUSTRIES LTD

Recommendations
These are the following recommended solutions those suggested by the consultancy team to the organization. If they implement these solutions or suggestion then our team hopes that will get many benefits mentioned below. It will really help to increase their sale. Put up a Warehouse in Lahore:As the company want to achieve more profit and customer satisfaction, but now a days company is facing the problem of delivery of products to dealers on time due to lack of warehouse facility and road construction. Finish goods are carried from manufacturing plant to dealers, in this way more time consumed but customer wants to fulfill his demand on time. To solve this problem company should construct a warehouse in Lahore nearby the Muslim Town flyover or Canal Bank Road, which required 2-3 (acres) so that supply of finish goods to the dealers and final customers make sure on time. Improve Supply Chain Process:-

As they achieve the economy of scale and their production level is, much high as compare to their competitors and in the peak season they can easily fulfill the demand so they do not face any problem regarding their production. Now a days company is facing the problem in delivery of products to dealers not on time due to this, their sale graph is going to downward so they should improve the supply chain process so delivery of products make sure on time to the dealers and then final customer so that company earn more profit.

MASTER TILES & CERAMIC INDUSTRIES LTD Concept of Sub-Dealers Network:As company has a dealers network in over all Pakistan. Company delivers their products to the dealers then they deliver to the final customer. Here is a lack of sub dealers because whenever there is shortage of stock in dealers hand, they orders to company send him the demanding stock but some time company response not positive and fails to fulfill demand on time. Therefore, company should launch the concept of sub dealers network because final customer will made his order to sub dealers then they made his order to dealers and after these dealers deliver the goods to sub dealers, they deliver to final consumer on time. In this regard, customer satisfaction level will be increase and company sales graph will be going to upward. Re-launch the Supply Chain Process:As Master Tiles is one of those companies which have big networking channels in Pakistan and all over the world. Company has good image in customers mind, but now company is facing many problems in those problems, one of the problems is delivery of finish goods to the final customer is not on time due to weak supply chain process. Company should re-launch the sully chain process in Pakistan and especially in Lahore because many customers switch on with the company. Company should launch the sub-dealers concept so that supply of products makes sure on time and divide into zones and assigned the specific areas to the dealers so supply of products make sure on time. Improve the Quality:As Master Tiles has providing well quality products to their customer and enjoy positive feedback in regarding quality issue. Structure of the company has well-oriented and matched with international standards and markets. Currently, imported brands are capturing the markets with high quality products and with low prices. These brands affect the sales of master tiles products. To solve this issue company should focus on high quality material and products so customers switch on this brand.

MASTER TILES & CERAMIC INDUSTRIES LTD Focus on Aggressive Advertisement Campaign:-

Well we found that Master Tiles do not focus on aggressive advertisement campaign and do selective advertisement so they should focus on mass level of advertisement and invest more on advertisement so could capture the new markets. Adjust the Prices:-

Master tiles prices are comparatively high than its competitors so people sometimes switch to other competitors due to budget problem so they should have to adjust their prices which are relatively equal to their competitors. Improve Communication System:-

As company divided whole Pakistan into different zones and facing the problem of miss communication or lack of communication so company should has to improve its communication system and launch the shared information system which will connect them through all the zonal offices and suppliers and distributors also so they can communicate with each other in timely and efficient manners. Focus on exports:As government of Pakistan has reduced taxes on exports of tiles and company is exporting its products in Middle East and European countries so now company should pay more attention towards exports and find new potential markets from where company can earn more revenue as compare to its competitors. Availability of all Colors & Designs in Display Centers:As they claim that, they offer vast range of colors and designs but in their display center all the range of colors and designs are not available so they have to display all the possible range of colors and designs and to overcome this problem they can also go for customization.

MASTER TILES & CERAMIC INDUSTRIES LTD

Conclusion
MASTER Tiles &ceramic Industry has superior look on his product as competitor in the market and has good worth in the markets. During our consultancy project, our team learned very much in practically, improvement in sales and capturing the new markets as well as production operations. Company has providing well quality products and structure of company has well oriented and matched with international standard. Master industry has well preferable departments includes all departments like finance, marketing, accounts, admin, production and HR department. Strategies of all departments are successful but our consultancy team have faced and found some problems in marketing department, strategies of marketing department are not efficient and some deviations are arises, need to solve these deviations and here our team provided the solution to solve these issues and provide strategies to improve the supply chain process. Master Industry has strong financial position this strong position may be due to better management. What so ever the reason is one thing is clear that Master Industry has a strong position in market over their competitor and a name of better quality producing in the fields of Tiles & Sanitary products. Overall, Master Industry has bright future and Master has big market share locally as well as internationally.

MASTER TILES & CERAMIC INDUSTRIES LTD

APPENDIX B SAMPLE PROJECT BRIEFING DOCUMENT


Host Organization: Masters Tiles & Ceramic Industries Ltd. Title: Objective: What is the aim of this initiative? We have a multiple objectives to choose consultancy project some important objects are: To increase the efficiency through make innovation in supply chain management. To increase the sales volume through frequent product availability to final customer in the market. To increase the profitability ratio as compare to other competitors like, Sonex Tiles, National Tiles, China Tiles and Italian Tiles. To provide a complete program how they can increase the customers satisfaction. To find out the proper solution of those factors which affect the Sales. Scope: What are the broad boundaries of the initiative? A consultancy always helpful for the organization it will give the proper guideline for the solution of the problem but its implementation always depend on the organizational decision because we have no permission to enter into a organizational decision. In a consultancy project, we will give the analysis of the problems and what is the suitable solution for that problems. It is just consultancy project, which gives just guideline to the organization how they can improve their SCM, how they can increase their sales as well as increase customer satisfaction. Our limit is we can ask just about the problem, which relates to the organizational work we cannot give
Re-born Market

MASTER TILES & CERAMIC INDUSTRIES LTD any suggestion directly to the employees on their job. We will give our suggestions and ideas in proper documented form in the consultancy project to the seniors at the end of our project.

Reason: The reason for doing this project there is need to improve the sales volume of the company and Profit and client expectation. Carrying customer research annually to provide best quality products and services each upcoming day. Priority: It is very beneficial for the organization because we will give the solution of the problem after our research and findings it is very important for us and for organization because we are providing a consultancy for their problems in sales and it is our first consultancy project, which we are conducting on Masters Tiles & Ceramic Industries Ltd. Project Leader/ Key contact: Leader Members Muhammad Sabir Faiza Khan Sehrish Tufail Output(s): What will we deliver at the end of the initiative? The output of our initiative is for organization they will receive a proper documented solution of their problems from our research and findings then they can implement on their own behalf. At the end, they will receive a proper research paper on their organization problems with the suggestions how these error can remove. Improvement in Distribution Channel Increase in sales volume

MASTER TILES & CERAMIC INDUSTRIES LTD Customer Satisfaction How will the success of the initiative is measured: Our coordinator and RS Manager will share that, either It is the best solution provide by consultants or not and our coordinator will judge in the university. After that, they can check out how many percentageage will be increase in sales volume then we will think about this project is successful. Resources: What human resources and other resources will be required for the project? We need three members in this project and financial resources. We need a coordinator who will guide in the project, and those persons who have practical knowledge about that market operations and experiences related to efficiency of organization. The Cooperation of the organization staff is most important for proper information because our research is depends on the staffs provided information. Key Stakeholders: Masters Tiles & Ceramic Industries Ltd. Project Coordinator Customers Consultants Major Risks: We will try to give our 100% intention INSHA ALLAH and here Company reviews it is sharing policy than this project can be into risk but if there another new company lunch new product then our project effect. If they start in Pakistan as position to earlier experience then this project will also be overstated. Minimizing the Risks:

MASTER TILES & CERAMIC INDUSTRIES LTD We will approach the RS Manager through assistant marketing manager and try to conduct one meeting with that particular person. We make a schedule to complete our work on time, follow it properly, and follow the guideline of our coordinator in the university and also we will know about the current market situation, and circumstances, current policy of government of Pakistan So, as to we can sort our project according to the current market situation.

Guidelines/Standards: It will be a consultancy project like a report we will conduct a proper research in the organization to find out the problems and give the solution to the organization. Further, our coordinator Sir SALMAN KHAN MANGOL will provide the guideline to complete the project successfully. After, we will take a look of procedure of distribution of other companies and try to apply on the current markets situation of organization. By this process we can compare the both companies performance and production so, that we can be find out the current markets strategy of other competitors to know about the sales distribution process. Project Size: It is medium size projects because we will work on two departments these departments are interlinked that is why our project is very comprehensive. Governance: Muhammad Aslam Shiekh (RS Manager) and Mr.Syed Qasim Ali (Assistant Marketing Manager) will guide to our group for consultancy project in the organization. Business Partner/Sponsor: Mr. Muhammad Sabir and its group members will be the sponsor of the project.

MASTER TILES & CERAMIC INDUSTRIES LTD


Milestone Description Who Scheduled Start Scheduled Finish Work necessary to enable start

MASTER TILES & CERAMIC INDUSTRIES LTD


Meeting to coordinator In our first meeting with coordinator, orientation of Consultancy project was given by him to us. What are the basics of it and how can we conduct it excellently. We are assigned to make group on 3 members, contract with our client and select the business and field for which we have to do this. Convince R.S Manager to help out into the project and we will provide our consultancy services Preparation of documents. Prepare APPENDIX C, D, E Muhammad Sabir , Sehrish Tufail & Faiza Khan 19-05-2012 19-05-2012 Read out module and start working. Muhammad Sabir,Faiza Khan & Sehrish Tufail 16-05-12 (18:00PM ) 16-05-12 (20:30PM) Work, which was very necessary, is to attend meeting with our Course Leader and follow his instruction.

Convincing Management of Master Tiles

Muhammad Sabir, Faiza Khan & Sehrish Tufail

18-05-2012

18-05-2012

Visit to the R.S manager office

Agreement Signed between Group Members And R.S Manager Preparation of documents. Submit Documents

R.S Manager Sign APPENDIX C and agree with term and conditions Prepare APPENDIX B Submit APPENDIX B, C, D, E to sir Salman Khan

Muhammad Sabir,Faiza Khan and Sehrish Tufail

23-05-2012

23-05-2012

We go to the R.S Manager office and get signature on agreement documents.

Muhammad Sabir & Faiza Khan Muhammad Sabir, Sehrish Tufail & Faiza Khan

28-05-2012

28-05-2012

Read out Appendix B and fill it.

30-05-2012

30-05-2012

Go to the university and attend meeting with Coordinator.

MASTER TILES & CERAMIC INDUSTRIES LTD


Mangol Discussion in detail About Sales, distributors and market share of Master Tiles Data collection We go to Master Tiles and get all the record of Sales and Distribution Channel. We will collect references data from the industry to understand what policies are implements. After collecting, the data from the industry we will further study the literature to point out what are the best choices and what are the other best choices that are not implement by industry. After collecting and analysis data from industry, we will present our finding to coordinator for approval. Before final submitting send a copy to Sir Salman for checking any mistake Muhammad Sabir & Faiza Khan 02-06-2012 02-06-2012 Study the case studies ,articles and policies of related companies Muhammad Sabir, Sehrish Tufail & Faiza Khan 01-06-2012 01-06-2012 Together at predefined place and visit Master Tiles office

Analysis and findings

Muhammad Sabir & Faiza Khan

04-06-2012

12-06-2012

Collect all the relative data and complete all the given work

Presentation to coordinator

Muhammad Sabir & Faiza Khan

20-06-2012

20-06-2012

Collect all the relative data and complete all the given work

Company analysis Stage

Muhammad Sabir,Faiza Khan and Sehrish Tufail

21-06-2012

04-07-2012

Submitted all work together to coordinator sir Salman Khan Mangol

MASTER TILES & CERAMIC INDUSTRIES LTD


Data collection We will collect policies process structure from the company we will conduct interview or fill questioners from relating employees for according to our requirements. After collecting data from master tiles, we will conduct documentary analyses and understand what are the loopholes, which are decreases performance of the company. After collecting and analysis data from Master tiles we will present our finding to coordinator for approval. After abstracting our conclusion we will present to coordinator to give suggestion to our client. We will prepare documented project which consist of suggestion which are given to our client We will make presentation to faculty of our university in the presence of Manager Sales and give suggestions. Muhammad Sabir, Sehrish Tufail & Faiza Khan 4-07-2012 18-07-2012 Complete required work and findings.

Analysis and findings

Muhammad Sabir , Sehrish Tufail & Faiza Khan

18-07-2012

01-08-2012

Together at predefined place and visit Master Tiles office

Presentation to coordinator

Muhammad Sabir & Faiza Khan

01-08-2012

08-08-2012

Submit project into printed form

Meeting with coordinator

Muhammad Sabir & Faiza Khan

08-08-2012

22-8-2012

Discussion with course leader about the project

Suggestions to client

Muhammad Sabir,Faiza Khan & Sehrish Tufail

22-8-2012

29-8-2012

Preparation of documents which consists of suggestions

Final presentation

Muhammad Sabir, Faiza Khan Sehrish Tufail

05-09-2012

05-09-2012

We will present to the coordinator and RS Manager

MASTER TILES & CERAMIC INDUSTRIES LTD

CONFIDENTIALITY AGREEMENT This is a confidentiality agreement made between Superior University, Muhammad Sabir, Faiza Khan, Sehrish Tufail & Mr. Muhammad Aslam Shiekh (Regional Sales Manager Master Tiles & Ceramic Industries Limited) prior to discussion of a consultancy in detail

WHEREAS: The parties have agreed to provide each other with information which they consider to be confidential in nature for the purpose of consultancy project of M.com Final Semester.

IT IS AGREED AS FOLLOWS: 1. In consideration of each of the parties disclosing to the other Confidential Information for the Purpose the parties hereby undertake that they shall: a. Not communicate, disclose or make available all or any part of the Confidential Information to any third party; b. Not directly or indirectly use, or permit others to use, the Confidential Information other than for the Purpose; c. Not make any announcement or disclosure in connection with the Confidential Information or the Purpose without the prior written consent of the other party.

2. The obligations of confidentiality and non-use will not apply with respect to any of the following: a. Information which is generally available to the public at the date of this agreement; b. Information already known to the party at the time of disclosure; c. Information which is subsequently disclosed by third parties having no obligations of confidentiality; d. Information which is or becomes generally available to the public in printed publications in general circulation in Pakistan through no act or default on the part of the parties or their agents, employees or professional advisers.

MASTER TILES & CERAMIC INDUSTRIES LTD

3. Without prejudice to the generality of clause 2 information shall not be deemed to be generally available to the public by reason only that it is known to only a few of those people to whom it may be of commercial interest and a combination of two or more parts of the Confidential Information shall not be deemed to be generally available to the public by reason only of each separate part being so available.

4. The parties shall each ensure that all measures necessary are taken to secure the confidentiality of the other party's Confidential Information including but not limited to: a. keeping separate all Confidential Information and all information generated based on the Confidential Information from all other documents and records; b. keeping all documents and any other material bearing or incorporating any of the Confidential Information at the party's usual place of business in Pakistan; c. not using, reproducing, transforming or storing any of the Confidential Information in an externally accessible computer or electronic information retrieval system, not transmitting it in any form or by any means whatsoever outside the party's usual place of business and not copying all or any part of the Confidential Information without the prior written consent of the Company and then only to the extent that the same is required for the Purpose; d. allowing access to the Confidential Information only to those employees and/or to the professional advisers who have reasonable need to see or use it for the Purpose and informing each of the said employees and professional advisers of the confidential nature of the Confidential Information and of the obligations in respect of the Confidential Information and ensuring such employees and professional advisers comply with the confidentiality and nondisclosure obligations contained in this agreement; e. obtaining from employees having access to the Confidential Information their undertakings to maintain the same as confidential and taking such steps as may be reasonably desirable to enforce such obligations; f. Delivering all documents and other materials in the possession, custody or control of the party, its agents, employees or professional advisers that bear or incorporate any part of the Confidential Information of the other party.

MASTER TILES & CERAMIC INDUSTRIES LTD

5. The failure by either party to enforce at any time anyone or more of the terms or conditions of this agreement shall not be a waiver of them or of the right at any time subsequently to enforce all terms and conditions of this agreement. 6. The parties agree that damages might not be a sufficient remedy to any breach of the terms of this agreement and that as a result injunctive or other equitable relief may be obtained in respect of any breach or anticipated breach. 7. All rights in the Confidential Information are reserved by the party to which it belongs and no rights or obligations other than those expressly set out in this agreement are granted or to be implied from this agreement. In particular no license is granted directly or indirectly by this agreement relating to any invention, discovery, patent, copyright or other industrial or intellectual property right now or in the future held, made, obtained or licensable by either party. 8. The rights, duties and obligations of the parties and the validity, interpretation, performance and legal effect of this agreement shall be governed and determined by the laws of Pakistan. Courts. AGREED by the parties:

SIGNED by ______________________ Name Position Muhammad Aslam Shiekh Regional Sales Manager

Authorized signatory for and on behalf of Master Tiles & Ceramic Industries Ltd Date SIGNED by Name Muhammad Sabir Faiza Khan Sehrish Tufail Authorized signatory For and on behalf of Superior University, Lahore Date / / Position Group Leader Member Member Signatures _________ _________ _________ / /

MASTER TILES & CERAMIC INDUSTRIES LTD M.COM CONSULTING PROJECT TEAM REGISTRATION FORM

TEAM MEMBERS Roll # Name Signatures

MC11402 Muhammad Sabir MC11431 Faiza Khan MC11420 Sehrish Tufail

COMPANY AND PROJECT Company desired (size, industry) Masters Tiles & Ceramic Industries Ltd.
Manufacturing Industry Domestic & International Markets Production Capacity: 32000/square meter daily Profile Size: 6.3 millions Supply Chain Management

Please Note: It is important to note that the more clearly teams identify their areas of interest and the type of companies they would like to work with, the better chance they have to find a company and project meeting their expectations.

MASTER TILES & CERAMIC INDUSTRIES LTD

Awards & Achievement

Brand of the Year Award 2009 Category of Ceramic Tile

Brand of the Year Award 2009 Category of Sanitary Fittings

Brand of the Year Award 2009

MASTER TILES & CERAMIC INDUSTRIES LTD This case study about the Cisco Addresses Supply Chain Risk management. Cisco give the global information and communication technology and it has a supply chain resiliency plan that any company facing feasible risk from supply chain interruption should learn. For Supply Chain Management Risk Cisco's program combines tackle, policies, practices and supervision sustain into a complete system that enables the company to truthfully recognize and handle the risks connected with the supply of chiefly of its goods. Other companies should study what Cisco has done. Cisco supply chain management business reproduction is difficult, relying widely on outsourced manufacturing for more than 95% of the greater than 12,000 goods it delivers, the most part are configure-to-order. Cisco sells to a wide variety of customers from the secretive and civic region, and as Cisco expands its incidence in the consumer sector. The company's growth plan includes being greatly materialistic. It has made more than 140 acquisitions because its origin and is currently creating three to four acquisitions per quarter. Cisco tools tilt practices during the business, plus its supply chain operations, and are alert on customer worth delivered with least dissipates in its systems and processes. Cisco considers the exact fiscal payback to be proprietary information, but it has cited several examples of how its SCRM plan has benefited the company. In all these tools Cisco can introduce the market. (Cisco Addresses Supply Chain Risk Management) Famosa is a toy manufacturer and distribution company. Toys are strongly season products. They just use to run business for four months. Three to four months are the stream season of FAMOSA Ltd. Famosa has issues with the supply chain management. Company have their central distribution was at Onil (Spain) and they have the major market in china. Famosa was facing huge cost for operations, distribution and procurement. Famosa open up their warehouse and production plant in china. The big market was in china and they can fulfill their order in time. Famosa go for RFID in SAP and other supporting software for supply chain. This software was very helpful for sales forecasting and demand forecasting. This decision makes them effective and contributing maximum profits. Still, Famosa dealing their corporate clients from Spain and Madrid. (Famosa Speedy Supply Chain Management)

MASTER TILES & CERAMIC INDUSTRIES LTD This is the Case of Worlds leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. They are the best service provider in this industry and globally recognized. The have vendors around the globe. BOEING 787 set their goals to reduce cost, speed timeto-market and increase customer value while maintaining the highest level of safety. For the achievement of this goal they need to be more effective in different department especially in supply chain process. They need to bring technology in supply chain. They mainly had to maintain visibility and control while transitioning from a vertically integrated manufacturing model to a global partner model that leverages providers of best value components and technology. They can improve their vertical integration by bringing technology to perform faster from manufacturer to suppliers. Exostar Supply Chain Management Solution powered by E2 open software to provide end to end management of the order, inventory, and planning processes executed across multiple tiers of supply partners. Its helps the company in different departments like Eliminate latency in communicating demand & supply changes and change impacts across partner tiers. Improve on-time delivery and ship-to commit date with end customer. Provide global visibility to all partners involved in the delivery of the completed assemblies. Reduce total manufacturing cost by Leveraging best price and value partners globally. (Implementing E-Supply Chain Management in Enterprises)

MASTER TILES & CERAMIC INDUSTRIES LTD

MASTER TILES & CERAMIC INDUSTRIES LTD