You are on page 1of 53

The worlds most recognized trademark in the World!

It is recognized by 94% of the worlds population

A PROJECT REPORT ON
MARKET SURVEY &DISTRIBUTION NETWORK OFCOKE IN JAMMU

FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. INDUSTRIAL ESTATE GANGYAL, JAMMU.

SUBMITTED BY RAKESH BHAT

TO SALES & MARKETING DEPARTMENT OF HCCB


1

ACKNOWLEDGEMENT Never tell anyone that you are doing special, Going on a diet, Exercising, taking a course, or quitting smoking. Theyll Encourage you to death --Lynn Johnston Now having successfully tried all of the above, I must say I disagree with the quote, especially when it comes to prepare a project. When we are trying hard to get down to preparing a project like project on research methodology after a tiring day at college or Waiting for the dreaded rejection slip that hangs over every students head like a guillotine during the preparation of final project, at this time we need all the encouragement we can get. This encouragement is more effective than other that are given at another situation. Without any help or guide it is not easy to achieve given target. The research work requires co-operation of many people and this work is no exception. It is difficult to thank individually all the persons who patronized this work. The researcher had asked for favours, borrowed ideas, expressions and facts from so many that it would require one volume to give credit to all. So, the researcher wants to thank all the patrons of this report. I take the opportunity to express my deep gratitude to Hindustan Coca-Cola Beverage Pvt Ltd. For taking me as a summer trainee & extending me their full support & co-operation towards the completion of this project. First and foremost, I express my deep sense of gratitude to Mr Manish Sharma ( ASM Hindustan Coca-Cola Beverage Pvt Ltd. Jammu).His helping nature and his enthusiasm has been source of constant inspiration.His unhitching support during my work is very admirable. He is the true driving force behind this work throughout, constantly encouraging me to do my best and inspiring me to aim higher. I also would like to give gratitude to Mr. Vipin Ratra (Sales Team Leader) for help in project.

I am grateful to Mr Sanjay Munshi (General Sales Manager, HCCBPL Jammu), who allow me to do my summer training from HCCBPL. Finally I want to thank all the people who directly or indirectly extended their cooperation and were patient at all stages of my work.

MEANING OF PROJECT The word Project has great specification in the field of management before starting any work we must have an idea about its basic. The meaning of the PROJECT is as follows: P The word p signify the phenomenon of planning, which deals symbolization and proper arrangement of sensex and suggestion on respectively in accordance with need. R It stand for associated with word resource with which guides to promote planning. O This letter stands overhead expenses on unestimated expenses, which occur in manufactures designed or layout of project. J This letter stands for joint efforts i.e. Project work which is undertaking should be completed with a combined effort. E This stands for engineering i.e. worker undertaken is to be employing technical process.

C This stands for the phenomenon of constriction on which is more essentially and basic form of work. T This stands for the techniques unless techniques to work is not Known.

INTRODUCTION

Coke would rather be long term wiser, than being short term smarter COCA COLA ENTERPRISES INC.

TYPE

: PUBLIC (NYSE:CCE)

FOUNDED

: 1926

HEAD QUARTERS U.S.A.


4

: ATLANTA, GEORGIA,

CHIEF EXECUTIVE OFFICER

JOHN BROCK

CHIEF FINANCIAL OFFICER W.DOUGLAS

WILLIAM

INDUSTRY

BEVERAGES

REVENUE

$19.800 BILLION USD

OPERATING INCOME

$1.495 BILLION USD

NET INCOME

$1.143 BILLION USD

EMPLOYEES

73,000 (APPROX)

OVERVIEW Every person who drinks a coca-cola enjoys moments of refreshment and shares an experience that millions of others have savoured. All of those individual experience combined have created a worldwide phenomenon a truly global brand. The Coca-Cola Company, nursing the global community with the world largest selling soft drinks since 1886, returned to India in 1993 after a grape of 16 years giving new thumbs up to Indian soft drink market. In the same year the company took our ownership of the nations top soft drink market brands & bottling market. No wonder our brands assumed an iconic status in mind of consumers. Coca-Cola serves in India some recalled brands across the world including name such as Coca-Cola, Diet coke, Sprite, Fanta, Thums-up, Limca, Maaza ,Minute maidneemboofresh ,Minute maid pulpy orange & Kinely (packaged drinking water).

The biz system of coca-cola in India directly employs approximately 6,000 people, & indirectly creates employment for many more related industries throw our wash procurement , supply and distribution system. The vast Indian operations comprise 25 company owned bottling operations & 24 franchise owned bottling operations, the apart a network of contract packers also mfg. a range of the product for company. On the distribution front 10 tone trucks, open-bay three wheelers that can navigate the narrow alleyways of Indian cities, ensure that our product available in each corner of the country. The coca cola is reasponsible for the mfg. distrubtion & sales of product across the country. A career in coca-cola is truly one kind of experience. Come @ Coca-Cola and taste the life .

MISSION OF COCA-COLA 1. 2. 3. 4. 5. 6. 7. To refresh the world in mind, body & sprit. To make a difference in our product. To inspire moments of optimism through our brand and action. To create a value in brands & difference everywhere we engage. To do everything differs. Our product in each hand. Being a global leader in beverage.

VISION OF COCA-COLA Profit People : Maximize the return of shareholder. : Establish a great place to work where people are inspired to the best they can do. Portfolio : Bringing to the world a portfolio of beverage brands that anticipate and safely peoples desire & need. Partners : Nurturing a winning network of partners & building a mutual loyalty. Planet : Being a responsible global citizen that makes a difference.

VALUE OF COCA-COLA Leadership : The courage to shape a better future Passion Integrity : Committed in heart & mind : Be real

Accountability: If it is to be, it is to up to me Collaboration : Leverage collective genius Innovation Quality : Seek, Imagine, create, Delight : What we do. We do well

HISTORY OF COCA COLA Coca-Cola began as a fountain product. But candy merchant Joseph A. Biedenharn of Mississippi was looking for a way to serve this refreshing beverage at picnics. He began offering bottled Coca-Cola, using syrup shipped from Atlanta, during an especially busy summer in 1894. In 1899, large-scale bottling became possible when Asa Candler granted exclusive bottling right to Joseph B. Whitehead and Benjamin F. Thomas of Chattanooga, Tennessee. The contract marked the beginning of The CocaCola Companys unique independent bottling system that remains the foundation of the Companys soft drink operations. Back then, soda bottles were all very similar. And Coca-Cola had many imitators, which consumers would be unable to identify until they took a sip. The answer was to create a distinct bottle for Coca-Cola. As a result, the genuine Coca-Cola bottle with a contour shape now known around the world was developed in 1915 by the Root Glass Company.

Coca-Cola Business

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water in 1886 selling for five cents a glass. It was registered as a trademark in 1887 and by 1895 Coca-Cola was being sold in every state and territory in the United States. In 1899, the company began franchised bottling operations in the United States. Today, you can find Coca-Cola in virtually every part of the world and The Coca-Cola Company has more than 230 beverages to its portfolio.

History of Bottling System One of our great strengths is our ability to conduct business on a worldwide scale while maintaining a local approach. At the heart of this approach is our bottling system. Our bottling partners are local companies some independently owned, some partially owned by The Coca-Cola Company - so they are rooted in their communities, thinking and acting locally. They are employers, purchasers of local goods and services, good neighbors, and, of course, producers of the world's most popular beverages. It's a big job, and sometimes it's done quite creatively. In Indonesia, for instance, boats transport Coca-Cola and our other brands between the many hundreds of islands that make up that nation. In the Amazon, where the main road is often the river itself, water-borne distribution is also common. In Some of the higher elevations of the Andes, Coca-Cola is sometimes transported by four-legged power. Across much of Africa, bottlers deliver to thousands of family-run kiosks and home-based stores on which local economies depend. Early growth of bottling was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. 1894 A modest start for a bold idea In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling CocaCola to sell, using a common glass bottle called a Hutchinson.

Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales.

10

1899 The first bottling agreement Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture.

1900-1909 Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were open only during hot-weather months when demand was high.

1916 Birth of the Contour Bottle - Bottlers worried that Coca-Cola's straight-sided bottle was easily confused with imitators. A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval. The Contour Bottle became one of the few packages ever granted trademark status by the U.S. Patent Office. Today, it's one of the most recognized icons in the world - even in the dark! 1920s Bottling overtakes fountain sales As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a huge hit starting in 1923. A few years later, open-top metal coolers became the forerunners of automated vending machines. By the end of the 1920s, bottle sales of Coca-Cola exceeded fountain sales.

11

1920s and '30s International expansion Led by Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries.

1940s Post-war growth During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business.

1950s Packaging innovations For the first time, consumers had choices of Coca-Cola package size and type-the traditional 6.5 ounce Contour Bottle, or larger servings including 10-, 12-and 26-ounce versions. Cans were also introduced, becoming generally available in 1960.

1960s New brands introduced Sprite, Fanta, Fresca and TAB joined brand Coca-Cola in the 1960s. Mr. Pibb and Mello Yello were added in the 1970s. The 1980s brought diet Coke and Cherry Coke, followed by POWERaDE and Fruitopia in the 1990s. Today scores of other brands are offered to meet consumer preferences in local markets around the world.

12

1970s and '80s Consolidation to serve customers As technology led to a global economy, retail customers of The Coca-Cola Company merged and evolved into international mega-chains. Such customers required a new approach. In response, many small and medium-size bottlers consolidated to better serve giant international customers. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers. 1990s New and growing markets Political and economic changes opened vast markets that were closed or underdeveloped for decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. As the century closed, more than $1.5 billion was committed to new bottling facilities in Africa.

21st Century Think local, act local The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage serves the Company well today as consumers seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows. Think local, act local From the world's largest cities to its most remote villages, our bottling system is made up of locally rooted enterprises committed to quality. The Coca-Cola Company bottling partners are always local businesses, exerting a strong influence on economic development and actively participating in community life through local events and philanthropic activities.

13

MFG. PROCESS OF COCA-COLA PRODUCTS

14

INGREDIENTDELIVERY Sweetener Team of professionals, work on selecting, auditing, sampling, testing, approving and then authorizing the sugar suppliers and the list of such authorized suppliers with approved sugar lots and along with the certificate of analysis are sent across to all the bottling unit for procurement. SecretFormula Created in special concentrate plants, it's delivered, held and used under strict controls to maintain its integrity and security. Each unit of concentrate is especially identifiable to allow the "history" of each component to be researched at any stage of production, storage or use. CO2Formula when delivered to the plant, carbon dioxide, or CO2, comes in cylinders for easy delivery and storage. But what is it? In essence, it's a colorless and odorless gas that provides the "fizz" for our beverages. But it's also a byproduct of our breathing and used by plants and trees to produce oxygen. Water since water is a key component to all our beverages, its quality is critical. And, since public water quality varies around the world, each plant further treats the water it uses. This means that before water is added to any of our beverages; it's rigorously filtered and cleansed. We then continuously sample the water to ensure it meet our standards. Materials Ingredients are not the only things delivered to the plant. Other materials such as bottles, cans, labels and packaging are also delivered. Our plants in India use refillable bottles, CANS, PET etc. in the Production Process, when bottles and cans are delivered to the plant; they are carefully inspected to ensure that they meet our exacting standards. Once these have passed initial inspection, they move on to be washed and/or rinsed.

15

WASHING AND RINSING

To ensure quality, each bottle is washed, sanitized and rinsed before being filled. While this sounds simple, the actual steps can differ by bottling plant. In India, our plants use refillable glass, cans or PET bottles. To ensure they meet our cleanliness standard, bottles are first hit with precise jets which remove any dirt or debris. They are then soaked in a high-temperature deep cleaning solution that removes any remaining dirt and sanitizes them. The bottles then move to the "hydro wash" where they are washed again with a deep cleaning pressure-spray.

MIXING AND BLENDING H2O and Sugar Mixing and blending begin with the steps of mixing pure water with refined sugar, which creates simple syrup. The syrup is then measured for the correct amount of sugar. Secret Formula Our secret formula is... still secret! That's right; the secret formula remains a mystery to the millions of people in nearly 200 countries that enjoys our refreshing beverages everyday. Even though we can't tell you the secret, you can be sure that "LIFE TASTES GOOD" with Coca-Cola. H20 and Syrup With the syrup nearing its final state, we mix it with pure water, creating the finished uncarbonated beverage. However, the water and syrup must be mixed in right ratio. This is done by the beverage proportioning equipment. It accurately measures the correct ratio for each and sends this mixture to the carbonator. CO2 Adding
16

Adding CO2 or carbon dioxide gas is the final touch that carbonates the beverages. Carbon dioxide not only gives our beverages their effervescent zest, but it also adds to the distinctive and familiar taste everyone has come to expect from our beverages.

FILLING Once all the ingredients have been mixed and blended and the bottles have been cleaned and sanitized, we're ready to start filling. This is a surprisingly complex process requiring precision at each step. To begin with, bottles must be carefully timed as they move to the filler - synchronization is key. Once at the filler, bottles are either held securely in place by flexible grippers or precisely placed under filling valves by centering devices. Before the bottles can be filled, the inside of the bottles must be pressurized. This allows for the force of gravity itself to draw the beverage into the bottle - a process that ensures the smooth flow of liquid, with little to no foaming.

17

CAPPING

Once filled, bottles are then capped. We use different caps for different bottles - glass bottles are usually topped with a metal crown while "PET BOTTLES" are topped with a plastic screw-top. Each cap type then moves through different parts of the machine, which ensures each cap stays scratch free and is in the right position to be precisely placed on the bottle.

LABELING Once the bottles have been filled and capped, they move on to be labeled. A special machine dispenses labels from large rollers, cuts them and place on the bottles. For special labels such as commemorative bottles for football championships, the labels are sent to the bottling plants for approval, and then used for packaging. Depending on the occasion, some of these special bottles will go only to the specific locations.

18

CODING The bottle is now ready to be coded. Each one of our beverages is marked with a special code that identifies specific information about it. The codes simply identify the date the beverages was bottled or canned. These codes identify the date, time, batch no. and the MRP. Product coding allows us to ensure that u receive our beverages at their flavorful best.

INSPECTION We inspect bottles at many points during the process. With refillable bottles, it happens they are first brought into the plant. They are also inspected after they are washed and again after they are filled. Inspectors look for external bottle imperfections and make sure each bottle has the right amount of beverages. Even after filling, each plant samples bottles for analysis in its lab to ensure quality is up to standards.

19

PACKAGING Once our filled beverages have passed final inspection, they are ready to be packaged for delivery. Generally, packing can refer to everything from the unique "BOTTLE" and "CAN" designs, to label designs, to cardboard boxes and containers, to plastic rings. Because the needs and tastes of our consumers are so diverse, the packaging varies depending on where the beverages are being sent. WAREHOUSING & DELIVERY In order to make sure the freshest beverages possible get to you, each warehouse must efficiently manage the thousands of beverages cases produced each day. Beverage organization is key, though it's the bottle and can coding that allow for the necessary precision. From the warehouse, we load beverages onto our distinctive trucks. Night and day, our trucks are delivering our refreshing beverages to stores, soda fountains, and vending machines near you.

20

BRANDS OF COCA COLA

Coca-Cola John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. It was May of 1886 when the pharmacist concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first "distributed" the new product by carrying Coca-Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy in a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed "Delicious and Refreshing". Dr Pembertons partner and bookkeeper, Frank M. Robinson, suggested the name and penned "Coca-Cola" in the unique flowing script that is still famous worldwide today. Mr Robinson considered that "the two Cs would look well in advertising." By 1886, sales of Coca-Cola averaged nine drinks per day. That first year, Dr Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No1 soft drink brand ever since. For his efforts, Dr. Pemberton grossed $50.00 and spent $73.96 on advertising. By 1891, Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business. Within four years, his merchandising flair helped expand consumption of Coca-Cola to every state and territory. In 1919, The Coca-Cola Company was sold to a group of investors for $25 million. Robert W. Woodruff became the president of The Coca-Cola Company in 1923, and his more than six decades of leadership took the business to unrivalled heights of commercial success, making Coca-Cola an institution the world over.
21

Sprite SPRITE clear, crisp, refreshing Introduced in 1960, Sprite is the world's leading lemon-lime flavored soft drink. Sprite is sold in more than 190 countries and ranks as the No. 4 soft drink worldwide, with a strong appeal to young people. Millions of people enjoy Sprite because of its crisp, clean taste that really quenches your thirst. But Sprite also has an honest, straightforward attitude about things that sets it apart from other soft drinks. Sprite encourages you to be true to who you are and to obey your thirst. Fanta A favorite in Europe since the 1940s, Fanta was acquired by The Coca-Cola Company in 1960. Fanta Orange is the core flavor, representing about 70% of sales, but other citrus and fruit flavors have their own solid fan base. Consumers around the world, particularly teens, fondly associate Fanta with happiness and special times with friends and family. This positive imagery is driven by the brand's fun, playful personality, which goes hand in hand with the bright color (particularly orange), bold fruit taste, and tingly carbonation. Fanta sells best in Brazil, Germany, Spain, Japan, Italy and Argentina. Limca This thirst-quenching beverage features a fresh, light lemon-lime taste and fun-loving attitude. It's a home-grown, national treasure in India, where it was acquired by The Coca-Cola Company in 1993. The product's invigorating taste and cloudy look haven't changed, but the brand has been revitalized with a new marketing campaign. Limca continues to build a loyal following among young adults who love the lighthearted way it complements the best moments of their lives. It's also become a hit in many Persian Gulf countries. Grab a Limca and go. Our other brands are Thumps Up, Kinley Water, Maaza, Minute maid neembo fresh Minute maid pulpy Orange, Schweppes, and, Kinley soda etc.

22

BRIEF DESCRIPTION OF JAMMU PLANT Hindustan Coca Cola Beverages Pvt. Ltd., Jammu in tune with our corporate policy is in the process of positioning itself as an effective corporate citizen in the trouble torn state of J&K. This unit of Jammu was first started in 1973 under the ownership of Parle Softdrinks In 1973 Major Harjeet Singh Sahni(MD) and T.S. Manocha were the jointly owner of this plant (FOBO). In the series of take overs in India in 1998-99, Jammu Bottling Company was taken over from Mr. Sahni in 1999 and since then it is running under the name Hindustan Coca Cola Beverages Pvt. Ltd., It is COBO plant fully owned by the company with an installed capacity of 600 Bottles per Minutes. The plant is spread in around 96,000 Square Feet area. This plant is capable of producing only Returnable Glass Bottles & for market supply of PET, Cans & Tetra packs it depends on other Coca Cola plants. We are one of the highest Pvt. Sector contributors to the state exchequer by way of Excise & Sales Tax.

23

Coca-Cola India -Division

HCCB Regions/Units
Manufactures Finished Bottle/Can, Fountain Syrup

Customer
Sells & Delivers

Consumer

24

An Overview HCCBPL Jammu

Turn over Volume Number of Permanent Employees -

- 71 Crores 50Lacs

126 (Year 2006) 127 (Year 2007) 118 (Year 2008) 69.8 %

Total Market share

Installed Capacity

500 B.P.M.

Area of Plant

96,000 Sq. ft.

.Brand wise Market Share (Jammu City) Coke Thumps Up Limca Fanta Other Drinks 10% 16.6 % 17 % 18 % 38.4%

25

26

Bottling System at Coca-Cola Jammu

Flow Chart for Syrup Preparation

Start

Take required quantity of treated water in syrup tank

Start Agitator

Start Steam Supply

Weigh Sugar,carbon & hi flow as per std.

Documentation Sugar Weight

Check the temp. If 45deg

No

Yes Start Sugar Dumping &continue agitating Add weighed hi flow

Check the temp. If 85deg.

No

Wait for temp. To become 85 deg.

Yes

27

Flow Chart for Syrup Preparation

Check Brix & vol.if it is as per target

If more than target


Add Water in the tank

Yes
Check Brix & vol.if it is as per target

Documentation Syrup Brix

Take simple Syrup into the Syrup holding tank Add concentrate/Bev. Base into the syrup holding tank

Yes

Check Syrup Brix.

Check Ready Syrup Brix if it is as per target

If more than target


Add treated water in the tank

Yes
Documentation Ready Syrup Brix Check Brix & vol.if it is as per target

No

Yes End

28

Flow Chart for Syrup Preparation

A
Start Adding Carbon Give holding time from 45 to 60 min.

Dress Filter Press

Pre Coat the filter press with hi flow

Pass raw syrup through filter press for re circulation

Check Carbon , hi flow carry over

Yes

No Pass through PHE to holding tank at 18-22 deg.

Check Syrup Brix.

Documentation Syrup Brix

Flush Off the lines.

29

QUALITY ASSURANCE The Coca-Cola Quality System (TCCQS) TCCQS is systematic quality system, which is there to make sure the production of best quality product, prevent adulteration & prevent men and machinery loss. TCCQS is composed of three parts: (i) ISO 9000 (INTERNATIONAL STANDARDIZATION):ORGANISATION FOR

It ensures the proper training, documentation and maintenance. It is consists of following steps: Identify responsibility. Trained Personnel. Consumers and Customers Satisfaction. Process Monitoring and Control. Documentation. Maintenance and Control. Audit and Corrective Action.

(ii) HACCP (HAZARD ANALYSIS CRITICAL CONTROL POINT):HACCP ensures the hygienic condition for beverage production so there is no contamination. It was first implemented by Pillsbury.

(iii) S&LP (SAFETY AND LOSS PREVENTION):S&LP ensures the safety of men and machinery in the factory. It also ensures the proper functioning of machine so that there is no loss of machine and man.

30

TPM (TOTAL PRODUCT MANAGEMENT):It ensures the freshness in our product. We try our best to make it sure, that our product reaches to customer with in specified time and at specified temperature. It helps in the maintaining freshness of product which leads to the Brand Loyalty.

PRS (PRODUCTIVITY RATING SYSTEM):PRS tells us about the efficiency of our plant. Higher the efficiency, lower the cost of production, which leads to higher profitability.

QMR (QUALITY MEASURES RATING):QMR measures the quality of product and packaging. It ensures that product and packaging meets the preset standard and satisfies the consumers wants.

FINANCE OPERATIONS Finance is blood for any organization; it is only source through which company arranges its initial capital to run its day to day operations. Following are the basic functions, related to day to day business transactions.

1. 2. 3. 4.

Accounts Receivable Accounts Payable Payroll M. I. Reporting


31

5. 6.

Capitalization Excise & Sales Tax

Accounts Receivable Accounting for Accounts Receivable is to keep a check on outstanding of customers. Finance Executive for this function keeps an eye on outstanding balances of customers all the times in accordance with pre formed guidelines. Every customer is allocated with a maximum credit limit, which should not exceed at any point of time. This helps in maintaining liquidity of funds & restrains the outstanding by exceeding planned figures as per Annual Business Plan.

Accounts Payable Accounts payable refers to the amount payable to creditors. Finance Executive for this operation keeps the track of accounts payable as on the date. This helps in keeping check on current liabilities of the company & requirements of funds to manage current operations smoothly.

Pay Roll This system is used for processing Salary data. Executive for this operation prepares monthly salary sheet for payment of remuneration to the associates & also make provisions for deductions from salaries on account of Gratuity, Provident Fund, etc. He also arranges to make payment for these deductions to government treasury.

32

Management Information Reporting. This system is most important & integral part of finance system in any organization. This system keeps the management update about the all activities in the organization. Finance Executive for this operation makes various reports, which helps them in planning & forecasting for future activities. These reports always work as a base of performance appraisal of the organization.

Capitalization Capitalization is non-cash transactions but make substantial effect on profit & loss accounts. Hence there has to be a sound control while posting capitalization transactions in the books in order to get true position of profit & loss of the organization. Finance executive for this function keeps control on such transactions and also check the related one which make affect on such transactions.

Excise & Sales Tax Executive for this function maintains the record of Sales Tax & Excise Duty paid & payable. He is also responsible for timely payment of Government dues. This person is responsible for providing the required information to the Sales Tax & Excise department in form of timely returns and other forms as notified by the government. He intimate finance manager about the sum payable to such departments so that funds could be arranged on time for such liabilities.

33

SUPPLY CHAIN OPERATIONS Each department when require a particular material/services raises a purchase requisition slip (PR). Purchase Requisition Books are given to every department and PR Slip has Serial No. PR, once raised passes to store Department. If PR is less than of Rs 5000/- only one quotation from vendor is required. There is no need to raise purchase order for the same. If PR is more than of Rs 5000/- and Less than of Rs 25000/- Minimum two quotations are required and order is made to lowest price bidder. If the Bidder is new then he has to fill a Vendor Master Form (VMF).

WARE HOUSE AND SHIPPING FULLS OUT MOVEMENT - PLANT Process Flow:

1 2 3 4 5 6 7 8

Ship. Supervisor collects the order form Sales, which is duly approved by finance. Ship. Supervisor arranges the Vehicle for the dispatch. Ship Supervisor prepares the Excise Invoice (4 copies) simultaneously as the truck is being loaded. The truck is being loaded in presence of Checker and Security Guard. After loading is completed, the driver/Salesman informs the ship supervisor about loading being complete. Checker gives a copy of challan each to Ship. Supervisor. SG (Security Guard) also gives the copy of his challan to SO (Security Officer). Ship. Supervisor puts the time of dispatch on Ex. Invoice and hands 3 copies to the salesman.
34

9 10 11 12 13 14 15 16 17 18 19 20

1st for party and 2nd for Vehicle and 3rd for getting receipted from Agency. 4th Copy is retained for Excise Returns, The same copy goes to finance for entries into books. Salesman gives one copy to SO for verifying the load. S.O. cross verifies the challan from S.G.s Challan. SO cross verifies the Ex. Invoice prepared by Ship. Supervisor with challan from SG. S.G. again verifies the loaded vehicle with the qty, as mentioned in excise invoice. S.G. at gate prepares the load count sheet and enters into fulls out register SG gives a copy of load count sheet to finance, ship supervisor. SG let goes the vehicle of factory premises. On way back the salesman returns one copy of invoice duly receipted by the agency to shipping. Ship. Supervisor maintains a file for those recpt. Invoice from agencies. Ship. Supervisors also maintain a register in which the receipted invoices are knocked off against dispatches made and pending receipts are mentioned on daily basis.

Three Way Check:

1 2 3

Finance Cross verifies the Invoice with load count sheet. SO Cross verifies the challan from checker and SG. SO Cross verifies the Ex. Invoice prepared by the ship supervisor with challan from SG.

35

EMPTIES IN MOVEMENT IFCA

Process Flow:

1 2 3 4 5 6 7 8 9

Agencys Challan with the vehicle comes to depot 1. Security guard at depot 1 enters into Empties IN Register. Depot supervisor prepares ERA and prepares EDA in the name of IFCA. Security guard at depot 1 enters the empties OUT Register. Driver takes the copy of ERA and EDA to IFCA. Security Guard at IFCA checks the vehicle with the EDA. The Vehicle is then sent to checkers to unload. The same day a copy of receipt of EDA (with details of not receipt breakage) is sent back to depot supervisor. Depot supervisor then books the breakages in register and on monthly basis the same is debited to agencies.

FULLs OUT MOVEMENT- IFCA

Process Flow (Revised)

1 2 3 4

Approved sales order form by sales and finance is sent to depot 1 supervisor. Depot supervisor prepares the requisition form and sents it along with driver to IFCA. The vehicle gets loaded in IFCA by checkers and then the challan is sent to their security guard. IFCA shipping supervisor prepares the excise invoice in the name of HCCBPL.

36

5 6 7 8 9 10 11 12

Security guard at IFCA inspects the loaded vehicle and let goes to HCCBPL depot. Security guard at our depot does gate entry Fulls in register, inspects the load. If the vehicle is to be unloaded in depot then checkers, check the load at the time of unloading. Checkers made the challan and hands it to depot supervisor. Depot supervisor prepares FRA (Full receipt advice). If the vehicle is to be sent to agency then the same vehicle is not unloaded. On the basis of excise invoice from IFCA depot supervisor prepares FRA, EDA and Credit invoice for distributor. Security guard enters the credit invoice in his fulls out register and let goes the vehicle.

EMPTIES IN MOVEMENT- PLANT Process Flow 1 2 3 4 5 6 7 8 9 Security guard at gate receives agencys challan from incoming vehicle. Security guard at gate allots token no /waiting no to vehicles. On turn security guard notes the details in the empty in register. Security guard prepares empty count sheet and hands over the vehicles to checkers. In presence of second security guard checkers get the vehicles unloaded. Second security guard and checkers separately make the challan of not received empties minus breakage. Second security guard sends a copy of challan to security officer. Checker prepares the final manual ERA and sends it to shipping supervisor, agency, security and finance. Shipping supervisor enters the ERA into books and prepares empty movement reports and circulates it to HODs and also to security officer.
37

Three Way Check

1 2 3

Finance cross verifies the ERAs between shipping and security. Security officer verifies the ERA between security guard and shipping. Security officer cross verifies the empty movement report prepared by shipping supervisor and security guards.

SALES AND MARKETING SYSTEM J&K Market is dominated by Thums Up. The sales is basically indirect sales , Direct sales is nominal i.e. with some key accounts (Cinema halls , institutional buyers, Restaurants, clubs , hotels etc. )

Area wise Market of J&K-

Upcountry I Udhampur, Katra, Poonch, Rajori, Sunderbani, Nowshera, Ahknoor, Sangrampur, Patta. Upcountry II Kathua, Sambha, Vijaypur, Bari Brahmana, Bishnah, Mansar, Billawar, Arnia, Lakhanpur. Valley Leh Jammu Baramulla , Srinagar, Anantnag. (Preferred Brand Coke and Canada Dry) Kargil and Leh. Jammu City.
38

Broadly we can break up the sales system into the following four categories :

Distribution system : Direct , Indirect , Hub & Spoke

2 Channels of Distribution. 3 Seven Golden Steps of Sales 4 Competition

39

DATA ANALYSIS AND INTERPRETATION

40

Q1 Which companies cold Drinks are you selling? COMPANY COKE OUTLETS 151

PEPSI BOTH COKE &PEPSI TOTAL

13 202 366

250 200 150 100 50 0


Both COKE Pepsi

INTERPRETATION Coke is having more outlets as compared to Pepsi

41

Q2 Chilling Equipment used for coke ? TYPE 7 caser 9 caser 10 caser 15 caser 20 caser 30 caser Chest Coke Family coolers Personal
70 60 50 40
20 caser 30 caser 10 caser 15 caser 7caser 9 caser

TOTAL 62 63 13 18 34 14 15 3 52

30 20 10 0
personal chest coke family

INTERPRETATION Maximum number of Out Lets are having coke coolers for coke Products

42

Q3 Stock Purchasing? PURCHASING Weekly Alternate Days Bi Weekly TOTAL 50 250 66

250 200 150 100 50 0


Weekly

Alternate Days
BI Weekly

INTERPRETATION Maximum out lets purchase Drinks on an alternate days due to more demand by consumers for Coke products

43

Q4 Purity of Coolers?

Type of cooler Pure Coolers Impure Coolers Total

Numbers 231 53 284

PURE IMPURE

Interpretation Maximum Number of Coke coolers in Pure State


44

Q5 What about Services of Coca cola? Satisfied 270

Average Not Satisfied TOTAL

70 26 366

Satisfied Average NotSatisfied

Interpretation From the survey we came to know that maximum more than 80 % of the sellers of coke are satisfied with coke

45

Q6Avaliability of All Brands of coke? Data Numbers

All Brands are Avaliable

290

All Brands are not Avaliable TOTAL

76 366

Avaliable Not Avaliable

Interpretation All Brands are available

46

Q7 Are Retailers Satisfied with Distibutor ? Data Satisfied Not Satisfied TOTAL Numbers 301 65 366

Satisfied NotSatisfied

Interpretation Maximum number of Retailers are satisfied with Distributors

47

Q8 Demand of cold Drinks in Market? Companies COKE PEPSI BOTH TOTAL Demand At 261 At 08 At 97 366

300

250

200 Column1 150 Column2 Column3 100

50

0 Coke Both Pepsi

Interpretation Coke is having More demand in market

48

Q9 How will you rate companies? Companies Coke Pepsi Satisfied 300 150 Not satisfied 53 65 TOTAL 353 215

350 300 250 200 SATISFIED 150 100 50 0 COKE PEPSI NOT SATISFIED

Interpretation COKE is having higher rate than pepsi in the Market

49

Q10 Are Retailers satisfied with Market Developers of Coke?

SATISFIED MARKET DEVELOPERS TOTAL 320 320

NOT SATISFIED 33 33

Sales

SATISFIED NOT SATISFIED

Interpretation Mximum number of retailers are totally satisfied with the Market developers of Coke

50

Q11 What about Schemes ?

COKE PEPSI
350 300 250 200

Satisfied 53 10

Not Satisfied 300 3

satisfied 150 100 50 0 Coke Pepsi Not Satisfied

51

KEY FINDINGS
From the study ,it is found that there are two main companies in the market selling cold drinks 1) COKE 2) PEPSI From the Coke and Pepsi ,coke is having more Market as compared to Pepsi Most of the consumers prefer Coke and its other varaties available in the market as compared to Pepsi Limca ,Thumps up and Maaza are having much more demand Dew from Pepsi is second drink having demad in market after coke

52

RECOMMENDATIONS
Coke should provide extra schemes to retailers Coke should increase more distributors

53