TABLE OF CONTENTS

1. Introduction 2. Company profile 3. Segmentation, targeting and positioning 4. Objective of project 5. Product Profile 6. Research Methodology  Primary Data  Secondary Data 7. Analysis and Interpretation 8. 9. 10. Findings Conclusion Recommendations o Questioners o Bibliograph
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PREFACE
During the 80s, Hero Moto Corp (previously Hero Honda) became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Moto Corp (previously Hero Honda) sold millions of bikes purely on the commitment of increased mileage. In today world customer is the king irrespective of whatever the business may be ,wherever the operations may be .A good business organization is known by its strong customer loyalty, which turns to become a unified family. The project assigned to me by the company was a market study on 100cc bikes among the dealers and customers with special reference to Hero Moto Corp (previously Hero Honda) dealer and loyalty of customers towards the bike. The objective of the study was to find out the dealers and customers opinion about the 100cc bikes with special reference to Hero Moto Corp (previously Hero Honda) dealer to understand how market fluctuations affect their strategic decision. The research methodology was descriptive in nature encompassing a sample of 200customers for in-depth analysis It was observed that 80%of the respondents are interested to purchase Hero Moto Corp (previously Hero Honda) motor vehicle .are in the age group of 18-35. A large part of respondents with majority of 60% are satisfied with the availability of spare part and remaining 40% says no. It was observed that the 92% resplendence are either highly satisfied are just satisfied and remaining 8% are dissatisfied. Different models Hero Moto Corp (previously Hero Honda) vehicles can be introduced for ladies, with better comfort, speed and power, so that it can cater to the changing tastes of women.
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More service station should be established in every part of the city, so those customers have an easy accessibility. With a strong sales and service network of 650 Authorized dealership, 1500 authorized service centers and over 1000 certified service points, Hero Moto Corp (previously Hero Honda) is growing from strength to strength. Hero Moto Corp (previously Hero Honda) motor should also start producing other models and should add a different style and variety to their product line. This will surely attract more customers. This will help to increase the existing goodwill and position in the market. The experience gained during the analysis and drawing inferences was an exiting and informative exercise under the guidance of unit head.

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and most dealers functioned like traders. Brijmohan changed the rules of the business by trusting his gut instincts. Brijmohan Lall made a rather unusual start in life. Instinctive from a young age. Brijmohan began his business story after partition in 1947. The rest is history. there was no concept of organized dealer networks. Around the time when the freedom movement in India was taking shape in the late 1920s. The family set up a company that provided poor people with basic transport (cycles). dreamt big and used a combination of grit and perseverance to create one of the country's largest corporate groups and the World's No. Building Relationships When Brijmohan and his brothers started out. he added a second crucial chapter which visualized affordable and technologically superior transport to millions of middle class Indians. introducing business norms that were ahead of their time.INTRODUCTION TO TOPIC HISTORYABOUT THE CHAIRMAN Brijmohan Lall Munjal – Seeding a Dream "Don't dream if you can't fulfill your dreams'' Brijmohan Lall Munjal is often fond of saying.1 Two Wheeler Company. Thus began an extraordinary tale of courage and perseverance. He was only six years old then. The founder and patriarch of the $ 2. and by 4|Page . Companies just produced.8 billion Hero Group is your classic first generation entrepreneur. when he and his brothers relocated to Ludhiana. He is a man who started small. Three decades later. as India evolved. he walked into a newly opened Gurukul (Indian heritage school) near his home in Kamalia (now in Pakistan).

Staying Ahead Though not technically qualified in the conventional sense. Besides bonding with his vendors and dealers. These relationships have survived through generations . Brijmohan preferred a four-stoke engine . and today. "Thanks to the relationships that we have nurtured so passionately in the Hero Family. few of his contemporaries have understood the dynamics of technology better than Brijmohan Lall has.through bad times and good times'' the patriarch now reminiscences. the younger generations of some of our bicycle dealers have become dealers of Hero Moto Corp (previously Hero Honda). the Hero Group was not high up the pecking order initially as there were other more eligible and established suitors. when all two-wheeler companies in India opted for two-stroke engine technology. This technology was one of the biggest reasons for Hero Moto Corp (previously Hero Honda)'s stupendous success.a technology that dramatically increased fuel efficiency and reduced maintenance costs. and employee turnover 5|Page . Much like the Japanese keiretsu system.investing in strategic relationships. 40 of his former employees are successful entrepreneurs. in the 1980s. when Honda Motors of Japan was looking for a collaborator in the 1980s. vendors. Time and again. Brijmohan managed to steal a march over his industry peers. dealers and employees. For example. For example. Brijmohan has been personally responsible for kindling a spirit of entrepreneurship amongst his employees. there a sharp focus on financial and raw material management. Brijmohan built a series of bonds and networks with hundreds of family members. these networks are now the glue that holds the Hero Group together. Yet it didn't take long for the astute Japanese to realize that the Hero Group and Honda had much more in common than earlier perceived. He could always visualize the applicability of technology before others could.

A Corporate Citizen A frugal upbringing and a value system modeled on the famous Gurukul system . This in turn increased vendor efficiency and led to near-zero inventories. today runs a higher secondary school and a very modern and well-equipped 100-bed hospital at Dharuhera. drinking water.was low. near the first Hero Moto Corp (previously Hero Honda) plant. vocational training.imbibed in Brijmohan a strong sense of social commitment and responsibility. streetlights and sewerage. The Raman Kant Munjal Foundation . in terms of infrastructure. roads. The Ludhiana Stock Exchange owes its existence to Brijmohan's vision as does the Ludhiana Flying Club. 6|Page . bustling city. There is a special place in his heart for Ludhiana. The group has also adopted numerous villages and provides education. Brijmohan and his family have left their stamp of philanthropy.which stresses the sanctity of the teacher-pupil relationship . Honda officials were also amazed to find that the Munjals were already practicing "Just-in-time-inventory" at the time (JIT). the city where he took roots.which Brijmohan set up in memory of his eldest son. In and around Dharuhera. but Brijmohan has played no mean role in its evolution. Ludhiana is a modern. It turned out that Brijmohan Lall's aspiration to provide cheap transportation to India's poor by default ensured lean and costeffective operations. Several schools and educational institutions in Ludhiana owe their existence to the Munjal family. Today. He's also set up the not-forprofit Dayanand Medical College and Hospital-an institute now rated as one of the best medical colleges in India. quality of staff and alumni profile.

M.The Board of Directors of The Hero Moto Corp (previously Hero Honda) Group Comprises of : - Mr. M P Wadhawan Joint Managing Director Director Director Director Director Mr. S Toshida Director Director Director Director Mr. O P Gupta Mr. Om Prakash Munjal Mr. Pawan Munjal Chairman Managing Director Mr. S P Virmani Mr. Akio Kazausa Mr. Satyanand Munjal Mr. N N Vohara Mr. Kazumi Yanagida Mr.) V P Malik Director Director Director 7|Page . Brijmohan Lall Munjal Mr. Sudo Mr. ( Retd. Pradeep Dinodia Gen.

systems and human resources. to produce products and services that meet the quality.HERO MOTO CORP (PREVIOUSLY HERO HONDA) MISSION Hero Moto Corp (previously Hero Honda)’s mission is to strive for synergy between technology. they evolve over time. when the Hero Moto Corp (previously Hero Honda) Motor Company joined hands. On its journey to take on the No.. This leadership has been achieved only because of its philosophy to excel in all areas. It serves as a constant reminder to ensure excellence in providing service to the customer. Hero Moto Corp (previously Hero Honda) created some prominent milestones…. passion to excel is a credo of the entire Hero Moto Corp (previously Hero Honda) family and is a way of life in Hero Moto Corp (previously Hero Honda). It all started on the auspicious. 1 morale. VISION Hero Moto Corp (previously Hero Honda) now the leader in the two wheeler industry. They are providing outstanding customer service. performance and price aspirations of its customers. It is in keeping with Hero Moto Corp 8|Page . ―Baisakhi Day‖ the 13th of April 1984. At the same time maintain the highest standards of ethics and social responsibilities. This mission is what drives Hero Moto Corp (previously Hero Honda) to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stakeholders. In fact. The changing Scenario of increasing competition and the entry of new brands has made the credo even more relevant. Leaders are not born.

NDTV Profit Business Leadership Award 2008 .(previously Hero Honda)’s own passionate commitment to provide ultimate customer satisfaction. This mission is what drives Hero Moto Corp (previously Hero Honda) to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders ACHIEVEMENTS AWARDS AND ACCOLADES Year Awards & Recognitions 2009 ET Awards for Corporate Excellence . cost and delivery. OBJECTIVES Hero Moto Corp (previously Hero Honda)’s mission is to strive for synergy between technology. At the same time maintain the highest standards of ethics and social responsibilities. systems and human resources. Today. they consistently meet and exceed all requirement on quality. performance and price aspirations of its customers.Hero Moto Corp (previously Hero Honda) is the winner of the ―Company of the Year" award for 2008 .Hero Moto Corp (previously Hero Honda) Wins the Coveted "NDTV Profit Business Leadership Award 2008" Top Gear 9|Page .09. to produce products and services that meet the quality.

CBZ X-treme "Bike of the Year" . 2006 Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian 10 | P a g e .CBZ X-treme (up to 150 cc category) "Bike Technology of the Year" .NDTV ―Viewers’ Choice Award‖ to Hunk in Bike category India Times Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty Awards .1 standard motorcycle CD Deluxe No. "Bike of the Year" .CBZ X-treme by Overdrive Magazine.Bike Manufacturer of the year TNS Voice of the Customer Awards: 2008 No.Hunk Bike of the Year Award NDTV Profit Car India & Bike India Awards . CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the Customer Awards 2006.1 executive motorcycle Splendor NXG No. Ranked CBZ X-treme "Bike of the Year" .―Customer and Brand Loyalty Award‖ in Automobile (two-wheeler) sector Asian Retail Congress Award for Retail Excellence (Strategies and Solutions of business innovation and transformation) .by B S Motoring Magazine ―Most Trusted Company‖ .Glamour PGM FI "Auto Tech of the Year" .Glamour PGM FI by Overdrive Magazine.Design Awards 2008 . by TNS Voice of the Customer Awards 2006. premium motorcycle CBZ Xtreme 2007 The NDTV Profit Car India & Bike India Awards 2007 in the following category: Overall "Bike of the Year" .Best Customer Loyalty Program in Automobile category NDTV Profit Car India & Bike India Awards Bike Manufacturer of the year Overdrive Magazine .

Two Wheeler Company). One of the 8 Indian companies to enter the Forbes top 200 list of world’s most reputed companies. No. 1 in automobile industry by TNS Corporate Social Responsibility Award. Best in its class awards for each category by TNS Total Customer Satisfaction Awards 2006: Splendor Plus (Executive) CD Deluxe (Entry) Pleasure (Gearless Scooters) Splendor & Passion - Top two models in two wheeler category by ET Brand Equity Survey 2006. Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company). Top Indian company in the Automobile - Two Wheeler sector by Dun & Bradstreet - American Express Corporate Awards 2006. Hero Moto Corp (previously Hero Honda) Splendor rated as India's most preferred two-wheeler brand at the Awaaz Consumer Awards 2006. Certificate of Export Excellence for outstanding export performance during 2003-04 for twowheeler & three- wheelers - Complete (Non SSI) by Engineering Export Promotion Council.The NDTV Profit Car India & Bike India Awards 2006 in the following category: Bike Maker of the Year Bike of the Year - Achiever Bike of the Year - Achiever (up to 150 cc category) Bike of the Year - Glamour (up to 125 cc category) NDTV Viewers' Choice Award to Glamour in the bike category

2005
Awaaz Consumer Awards 2005 - India's most preferred two-wheeler brand by CNBC in the 'Automobiles' category. Bike Maker of the Year Award by Overdrive Magazine. ICWAI National Award for Excellence (Second) in Cost Management
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2004 in the private sector category by ICWAI. 10th Motilal Oswal Wealth Creator Award for as the most consistent wealth creator for the period 1991-2005.

2004
Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian companies). GVC Level 1 (Highest Rating) by CRISIL for corporate Governance. Adjudged as the Best Value Creator - Large Size Companies 2003-04 by The Outlook Money. Corporate Excellence Award 2004 by Indian Institute of Materials Management. Adjudged as the Organization with Innovative HR Practices by HT Power Jobs for HR Excellence. ICSI National Award for Excellence in Corporate Governance 2004 by The Institute of Company Secretaries of India.

2003
Winner of the Review 200 - Asia 's Leading Companies Award (3rd Rank amongst the top 10 Indian companies). Most Respected Company in Automobile Sector by Business World. Bike Maker of the Year by Overdrive Magazine.

2002
Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia 's Leading Companies Award (4th Rank amongst the top 10 Indian companies). Company of the Year of ET Awards for Corporate Excellence. Ranked 4th in 'Overall Best Managed Company' category, ranked 3rd in 'Best Financial Management' and 'Best Operational Efficiency' category, ranked 6th in 'Overall Best Investor Relations' category, by Asiamoney. Highest Wealth Creating
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Company of the Year Award by the Money. GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance.

2001
Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia 's Leading Companies Award (9th Rank amongst the top 10 Indian Companies). Winner of Three Leaves Award for showing Corporate Environment

Responsibility in the Automobile Sector by Centre for Science & Environment. 1999 National Productivity Award for the Best Productivity Award in the category of Automobile & Tractor presented by Vice President of India. 1995 The Analyst Award 1995 presented to Hero Moto Corp (previously Hero Honda) Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India. 1995 National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award - Presented by President of India). 1991 Economic Times-Harvard Business School Award for Corporate Performance to Hero Moto Corp (previously Hero Honda) Motors Ltd.

AUTO INDUSTRY- A REVIEW
INTRODUCTION
The Rs. 5500 crore Indian two wheeler segment is the second largest market fin the world after China. India’s two wheeler production is the third largest in the world after Japan and China. India has a welldeveloped two wheeler market with around 25 million households owning two-wheeler. The Indian two wheeler industry made a modest beginning in the early 1950 when Automobile Product of India ( API )
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in 1960’s. The motorcycles industry was cc segment. The two wheelers segment was opened up to foreign competition in the mid 1980’s which saw the entry of the Japanese manufactures into the count 14 | P a g e . it set up shop to manufacturer them in technical collaboration with piggaio of Italy. and escort. In the initial stages. API and Enfield( motorcycle) were the only two in production.finally. The motorcycles industry was originally dominated by Enfield with 350 cc bikes. and waiting time for getting Bajaj scooters was as high as 12 years. In 1948. the scooters segment was regulated regime.started manufacturing scooter in India. The agreement expired in 1971. Java. Until 1958. foreign company was not allowed to operate in India. While the Enfield bullet was a four strokes bike. Bajaj auto began trading in imported Vespa scooter and the three – wheeler. the Java and Rajdoot were two-strokes bikes.

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the domestic two wheeler market was able to show positive growth during the year in review. Hero Moto Corp (previously Hero Honda) is closer to fulfilling this dream. As one of the world's technology leaders in the automotive 16 | P a g e . This vision is the driving force behind everything that we do at Hero Moto Corp (previously Hero Honda). Hero Moto Corp (previously Hero Honda) has been the largest two wheeler company in the world for eight consecutive years. They simply stuck to their respective strengths. during the year in review. the domestic market would have actually shrunk. This vision was driven by Hero Moto Corp (previously Hero Honda)'s commitment to customer. Our growth has kept compounding. Over the course of two and a half decades. Twenty five years and 25 million two wheelers later. powered by Hero Moto Corp (previously Hero Honda). The company crossed the ten million unit milestone over a 19-year span. With Hero Moto Corp (previously Hero Honda). both partners have fine-tuned and perfected their roles as joint venture partners. maintain the highest standards of ethics and societal responsibilities. What the two partners did was something quite basic. and while doing so. Hero Moto Corp (previously Hero Honda) has scaled this to 15 million units in just five years! In fact. Hero Moto Corp (previously Hero Honda) sold more two wheelers than the second. and three successive joint venture agreements later. Without Hero Moto Corp (previously Hero Honda). quality and excellence. In the new millennium.COMPANY PROFILE The Hero Moto Corp (previously Hero Honda) story began with a simple vision – the vision of a mobile and an empowered India. third and fourth placed two wheeler company put together. We understood that the fastest way to turn that dream into a reality is by remaining focused on that vision. and today. There were many unknowns but we kept faith.

It is therefore no surprise that there are more Hero Moto Corp (previously Hero Honda) bikes on this country's roads than the total population of some European countries put together! The company's meteoric growth in the two-wheeler market in India stems from an intrinsic ability to reach out and come closer to its customers. Hero Moto Corp (previously Hero Honda) has built two world-class manufacturing facilities at Dharuhera and Gurgaon in Haryana. value . design specifications and R&D innovations. Hero Moto Corp (previously Hero Honda) powered its way in a market that. Hero Moto Corp (previously Hero Honda)'s bikes are sold and serviced through a network of over 3500 customer touch points. In the process. Hero Moto Corp (previously Hero Honda) is all set to ride into another summit.money motorcycles and scooters for the Indian market. and its third and most sophisticated plant at Haridwar has just completed a full year of operations. As Brijmohan Lall Munjal.sector. Since both partners continue to focus on their respective strengths. Honda has been able to consistently provide technical knowhow. building the supply chain. service centres and stockists located across rural and urban India. With an economic recovery now clearly on the cards. During the year in review. with every passing year. was feeling the full effects of the economic slowdown in India. Hero Moto Corp (previously 17 | P a g e . comprising a mix of dealers. setting up an extensive distribution networks and providing insights into the mind of the Indian customer. they have been able to complement each other. for all practical purposes. the Chairman. On its part.for. It is difficult to imagine that all this has happened in the span of just two and a half decades! The best is yet to come. This has led to the development of world class. the Hero Group has taken on the singular and onerous responsibility of creating world-class manufacturing facilities with robust processes. Hero Moto Corp (previously Hero Honda) is recognized today as one of the most successful joint ventures in the world.

the company is yet to decide on the location of its proposed Fourth manufacturing unit. Sales Performance Hero Moto Corp (previously Hero Honda) went against the grain and created a growth trajectory all of its own. has launched a new 100-cc four-stroke bike. Although the sales are just about 3. now it is our responsibility to set the pace again. Effectively. it made us an overall bike company‖. the company claims it was the launch of the 150cc CBZ and 225cc KARIZMA which established Hero Moto Corp (previously Hero Honda) as an inspirational brand. Sales of the company grew by over 11 per cent in volume terms and in value terms. Mr. 18 | P a g e . However. Brijmohanlal Munjal. the automobile industry went through its worst year in recent history. the Managing Director. considering that elsewhere in the world.'' New Models The company has a large portfolio of brands. Hero Moto Corp (previously Hero Honda) would launch a new model of the KARIZMA by the end of current year.000 a month. adding that the new plant was likely to come up in the next 18 months. said. "The launch of CBZ and KARIZMA got us into a different league altogether. this helped the company end the year with a market share of around 60 per cent. Meanwhile. "We pioneered India's two wheeler industry. we've steered it through difficult times.Hero Honda) Motors succinctly puts it. he said. This robust performance helped the company increase earnings margin 120 basis points—a remarkable feat. ―The feasibility study is on''. Hero Moto Corp (previously Hero Honda) Motors Ltd. New launches are likely to help Hero Moto Corp (previously Hero Honda) gain a market share in the coming quarters. CD deluxe and Dawn is likely to be phased out of the market once the new model sells ``10. they grew by over 19 per cent.000 plus'' units per month. with the moneyspinners being mainly Splendor Plus (the world's largest selling bike) and Passion.

Passion pro has found its position firm amongst Indian models. During the year the company has added nearly a hundred dealerships and SSPs. with changes and value additions to cater to specific needs of the customers. Last year. With a slew of such measures the capacity available at present locations can at best support two-million production target at the existing plants. To increasingly understand him and make him part of our ongoing business. the largest selling bike in the world in terms of sales performance.Hero Moto Corp (previously Hero Honda)’s performance in its silver jubilee year helped it retain its position as the world’s largest two wheeler company for the eighth year in a row. It also helped the company cross the 25 million unit mark— becoming the first company in India to reach this milestone. in October end. In terms of sheer numbers. the network has grown by 16% during the year 2008-09. Hero Moto Corp (previously Hero Honda) has targeted a sale of over 3 million bikes for the year 2009-10. Reportedly CBZ XTREME is doing well in its segments and has sold over 10. Customer related initiative has been the increase of warranty period to three years since July 2008. namely CBZ XTREME and HUNK to address super-style and economy segments.000 units in the initial months itself. therefore. This has attracted a great deal of customer attention. in April 2007. New Initiatives Customer and customer satisfaction is the purpose of our being an entity. only next to Splendor. is looking at the possibility of setting up a third plant to meet the future demand and for which techno-economic study is in progress. this bike will have some exclusive features and will be in the 200cc plus range. two new models were launched. We would 19 | P a g e . There are some ambitious programmes of launching a new range of bikes with technical support from Honda in the coming years. CBZ was re-launched as CBZ XTREME. The company. This effort is supplemented by a major launch this year.

This could be attributed to the fact that deluxe segment bikes have become affordable on account of a 4 per cent excise cut. This is clearly a trend reversal from the last 10 years. The industry clocked total volumes of 8. and during the year in review. was a significant improvement over previous year when the industry had shrunk by 8 per cent. this was arrested in 2008-09. and the introduction of feature-rich. scooters increased their share in the two-wheeler pie from 14 per cent to 16 per cent.43 million. 20 | P a g e . where the share of scooters in the two-wheeler pie had been shrinking. which most manufacturers passed on to the consumers. After the blip of last year. Motorcycles continue to constitute the largest chunk of the two wheeler industry. a rise of only 2.5 million during the year in review. however. a growth of 5 per cent compared to a fall of 5 per cent in the previous year. the twowheeler industry went back to a growth phase. and during the year in review.endeavor to increase our reach to every corner of this country. where the industry clocked sales of 7. for the second year in succession. sales in this segment were down by more than 15 per cent. accounted for four fifth of sales. Interestingly. Plans for the future In the previous year. largely driven by Hero Moto Corp (previously Hero Honda) and exports.60 per cent. The pace of growth was lower in the domestic market. However.2 per cent. Changing lifestyles among women. the domestic two-wheeler industry entered a period of degrowth. The deluxe segment-made up of value for money and feature-rich bikes in the 100-125 cc category-grew by 15. 1 per cent reduction in CST and the special package of reduction in excise duty in December. This. high-quality scooters possibly has much to do with the revival in demand The entry segment – made up of basic 100 cc bikes -Had started slowing two years ago. largely on the back of Hero Moto Corp (previously Hero Honda)'s performance.

The legend of Hero Moto Corp (previously Hero Honda) What started out as a Joint Venture between Hero Group. There is no doubt that the higher interest rates have brought down growth. the Hero Moto Corp (previously Hero Honda) product range today commands a market share of 48% making it a veritable giant in the industry. The pace of growth has fallen from last year's levels. Brijmohan Lall Munjal. and this benefitted the two wheeler industry. Hero Moto Corp (previously Hero Honda) Motors Limited gave India nothing less than a revolution on two-wheels. has today become the World's single largest two wheeler Company. the world's largest bicycle manufacturers and the Honda Motor Company of Japan.Shut it . In the words of Mr. and reliable after sales service. made even more famous by the 'Fill it . is that buyers in small-town India and rural India. "We will continue to make every effort required for the 21 | P a g e . Add to that technological excellence.friendly companies. Customer satisfaction. of course. a high quality product. the strength of Honda technology and the Hero group's dynamism have helped HHML scale new frontiers and exceed limits. an expansive dealer network. this segment was still able to clock a growth rate in high single digits mainly because of the excitement caused by a slew of new models that came into this segment during the year.The 125-250 cc category-grew at 8. The bigger story. Coming into existence on January 19. Driven by the trust of over 5 million customers. as well as employees of the state and Central government. and you have one of the most customer.8 per cent.Forget it ' campaign. were relatively less affected by the slowdown. Nevertheless. the Chairman and Managing Director. 1984.

. neutral and flasher indicators. etc.20. Japan (HML). 31. 4 speed gear box. Hero Investments (P) Ltd.000 shares to Honda Motor Co. etc. Japan and 9.99." History Of Company 1984 The Company was Incorporated on 19th January.985 shares reserved for allotment as under: (i) 31. (HCPL). Hero Moto Corp (previously Hero Honda) CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range.99. Its most attractive features are fuel efficiency and its light weight.987 shares to friends and association of promoters. Ltd. The Company Manufacture motor cycles up to 100 cc capacity. at New Delhi. illuminated speedometer. and Bahadur (ii) (iii) Chand Investments (P) Ltd.998 shares to Hero Cycles (P) Ltd.development of the motorcycle industry. The Company was promoted by Hero Cycles (P) Ltd. of equity shares subscribed for by the promoters.19. CD-100 will be equipped with electronic ignition system.59. 119.. through new product development. HML was to furnish complete technical information and know-how and trade secrets and other relevant data. 15 No. Out of the 22 | P a g e ..985 No. of equity shares issued at par of which 71. In November. Ltd. technological innovation.. As per this collaboration agreement. and investment in equipment and facilities and through and through efficient management. The Company entered into a technical-cum-financial collaboration agreement with Honda Motor Co.

Thedebentures were to be redeemed at a premium of Rs 5 per debenture on the expiry of the 7th year from the date of allotment of the debentures 3.balance 48. 1986 36. 1990 The Company was planning to launch a new model motor cycle-CD 100 SS 23 | P a g e .000 rights equity shares issued at par in prop. 1985 The Company embarked on its 2nd phase of expansion of increasing its installed capacity from 1.00.000 shares.000 rights equity shares issued at par in prop.000 to 1.75.000 .000 shares by business associates.000 shares were reserved for subscription by the employees of the Company and 96.15% debentures were allotted to retain oversubscription.000 vehicles per annum by the addition of several critical aliminium and steel components.3:10 1989. 1987 The Company offered 6.64.00.00. 2. 3:10.20.15% secured redeemable non-convertible debentures of Rs 100 each for cash at par on rights basis in the proportion 1 debenture: 18 equity shares. of equity shares forfeited.00. The remaining 44.000 .40.50. Another 3.000 shares were offered at par for public subscription during November.850 No. The Company introduced a new model "Sleek" during July.

In the domestic market the Company was reported to have a market share of 46%. of Equity Shares of Rs. of Fractional Coupons representing 14.490 motorcycles and Rs. .A new Technical Collaboration Agreement has been signed with Honda Motor Co.850 forfeited shares reissued.50. by way of capitalization of General Reserves. The Company's production and turnover increased to 1. 1997 Hero Moto Corp (previously Hero Honda) Motors has launched its newest motorcycle.85 crores respectively due to growth in demand for two wheelers and declining inflation.83. 1994 The Company proposed to expand the capacity of existing plant at Dharuhera to 2.500 bonus shares to the existing shareholders in the ratio of 1:4.. Ltd. 10/.557 number of fractional coupons representing 14.. The Company allotted 39.000 nos. per annum. Another plant with an installed capacity of 1.483.79.000 nos.500 No. The Company issued 39. 1995 14. The Company had issued 28557 No. Japan for the period up to the year 2004 which includes technology related to models of higher Engine displacement.40.sutiable to semi-rural conditions.each as Bonus shares on 7th February. The Company also issued 28.250 shares against which the Shares shall be alloted on presenting the same for consolidation and allotment.79.250 shares against which shares shall be allotted to presenting the same for consolidation and allotment.420 bonus shares issued by way of consolidation of fractional coupons. a 100 cc bike designed for use in congested urban traffic 24 | P a g e . per annum at Gurgaon Industrial Estate was being set up. the Street.

Hero Moto Corp (previously Hero Honda) Motors Ltd (HHML) has set up a new motorcycle plant in Gurgaon.10 each.99. Hero Moto Corp (previously Hero Honda) has set up a new state-of-the-art plant.87. as part of its globalisation plan. Honda Motors recently pulled out of its joint venture with the Firodias in which it held a 51 per cent equity stake. near Delhi for the manufacture of the Honda Super Cub 100 cc step thro bike. Honda Motors. 100 each and 4 lakh cumulative convertible preference shares of Rs. Altogether. has set up a plant in Brazil for manufacturing hero winner scooters. 100 each with power to increase or reduce it from time to time. The company further proposes to capitalise Rs. Hero Motors of the Rs. their scooter venture with the Firodias of Pune.750 fully paid bonus shares will be allotted and distributed to members of the company holding equity shares of the company in the proportion of one bonus share for every fully paid equity shares of Rs. 1.68. 19.conditions.600 crore Hero group. to provide the most modern and technologically advanced production facilities. Honda Motor Company Ltd of Japan (Honda) and Kinetic Honda Motor Ltd 25 | P a g e .500 from general reserve to share capital through issue and allotment of bonus shares. 4 lakh cumulative redeemable preference shares of Rs. A new step thru model `Street-100' with unique feature was launched on 24th January.96. 10 each. heralding a new phase of development of motorcycle industry in India. 1998 The company proposes to increase the share capital to 5 crore equity shares of Rs. after the Japanese company decided to walk out of Kinetic Honda.1. Motorcycles major Hero Moto Corp (previously Hero Honda) is considering entry into scooters in collaboration with partners.

(KHML) have signed a five-year licence and technical assistance agreement under which KHML will continue to receive the technical knowhow. Honda Motor Company of Japan has decided to re-enter the scooter market in India as also foray into three-wheelers in a joint initiative with its existing joint venture company Hero Moto Corp (previously Hero Honda) Motors Ltd.6 per cent during the current fiscal. critical vehicle parts and access to Honda's markets even after the sale of Honda stake in KHML to Kinetic Engineering Ltd (KEL).CBZ with a unique feature of Transient Power Fuel Control (TPEC) system. The company. 1999 Hero Moto Corp (previously Hero Honda) Motors Ltd (HHML) and 20th Century Finance Corporation Ltd have signed a Memorandum of Understanding (MoU) for financing of Hero Moto Corp (previously Hero Honda) motorcycles. 1:1. . and Tata Finance Ltd. The Company is the largest manufacturer of 26 | P a g e .The Company changed the paradigm in two-wheelers by launching the most powerful and fast bike. a joint venture between Honda Motor Company of Japan and Hero group of India to produce four-stroke motorcycles. Leading two-wheelers manufacturer Hero Motors has formed a joint venture with Briggs Stratton of US to develop and manufacture four-stroke engines for mopeds and scooters in India. a top company. 23. also aims to increase its share by 1 per cent to 38.500 bonus shares issued in prop. 2000 Hero Moto Corp (previously Hero Honda) Motors Ltd.962. have signed a national tie-up agreement.

motorcycles in the country. Promoter-Chairman of the country's largest motorcycle manufacturing company. Brijmohan Lall Munjal has bagged the prestigious Ernst & Young Entrepreneur of the Year (EOY) award here on September 27. has launched an upgraded version of the existing step-through motorcycle . Hero Moto Corp (previously Hero Honda) Motors Ltd. The Company was ranked as the 9th Highest Value Creator among 12 industry groups within the Bombay Stock Exchange top 100 companies over a five year period (1994-99). Hero Moto Corp (previously Hero Honda) Ltd. 2001 Hero Moto Corp (previously Hero Honda) Motors Ltd. Credit rating Agency Crisil has reaffirmed outstanding `AAA' rating assigned to the proposed Rs 15 crore non-convertible debenture issue.the Hero Moto Corp (previously Hero Honda) Street. Hero Moto Corp (previously Hero Honda) Motors Ltd (HHML). The Company will relaunch its stepthru Stree Smart on Baisakhi 13th April. has launched a new 100cc motorcycle named `Passion'. Rs 16 crore commercial paper programme and fixed deposit programme of Hero Moto Corp (previously Hero Honda) Motors. has become the largest seller of motorcycles amongst all Honda companies and ventures in the world by selling one million motorcycles during the current financial year. The Company has secured shareholders' approval for splitting one equity share of Rs 10 each into five equity shares of Rs 2 each in the ratio of 1:5. 27 | P a g e .

During 2008-09. banks withdrew financing facilities from satellite towns.] Two Wheeler Industry It wasn’t an easy year for the two wheeler industry. which had increased rapidly to 50-60 per cent of the total retail sales by early 2007. Mahindra. Over the course of the year. job-creation and improving quality of life. During the year. Ongoing government investments very clearly emphasis inclusive growth through improved connectivity. Hero Moto Corp (previously Hero Honda). The share of financing. provided employment opportunities to more than 44 million households last year. Rising interest rates and the economic slowdown resulted in delayed consumer decision making and a rise in loan defaults. The rural road outlay has been upped by close to 60 per cent. [The splendor is the most popular segment among motorcycles. this scheme. Motorcycles: this segment has shown the best performance in the recent years. and fund allocation to the ongoing National Highways program has been upped by 23 per cent. The market leaders in this section are Bajaj Auto. there have been important 28 | P a g e . has now come down to below 30 per This came as a major setback for the two-wheeler industry. a year ago. mopeds. India has added fresh impetus to its flagship job creation program for rural India: the National Rural Employment Guarantee Scheme. 33 million households were covered. TVS. and motorcycles. the budget for the Urban Renewal Mission has been hiked by 87 per cent.CLASSIFICATION OF THE INDUSTRY The two-wheeler segment can be categorized into the scooter. Importantly. which provides 100 guaranteed days of work a day for the country’s rural poor.

Motorcycles ranking highest in their respective segments for TCS are: Hero Moto Corp (previously Hero Honda) splendor plus (best standard motorcycle segment). and Royal Enfield Bullet Electra (best cruiser motorcycle segment). There is an increasing emphasis on price and this has led to cost cutting efforts all across cent. An annual growth rate of 10-12 per cent over a period of time is extremely healthy. "The relatively low score for the executive segment indicates that most manufacturers have fallen short of meeting the high expectations of these buyers. The trend also saw introduction of new motorcycles with capacity ranging from 100 to 250cc bikes. whereas the actual production estimates by that period at an estimated growth 29 | P a g e . making the customer an ultimate beneficiary. The TCS study rankings are conducted at the motorcycle segment level to provide comparisons among similar groups of motorcycles. Hero Moto Corp (previously Hero Honda) karizma (best premium motorcycle segment). Businesses cannot consistently grow at 25-30 per cent. The growth is expected to lead to increase in the capacities from present 52 lakh units to 65 lakhs per annum in the year 200910. The competition has strengthened though there are hardly any new entrants into the industry. Each business has a tendency to taper and plateau after attaining a particular size. thereby. Production. sales growth of the industry The two-wheeler companies have been operating at high capacities due to high growth rates between 2009 and 2008. Bajaj pulser (best executive motorcycle segment). We anticipate that many more new models will be launched during the year and provide customers plenty of choice at competitive prices.".developments in two wheeler industry. the industry.

Bajaj Auto has come out with TVS with Scooty pep and Hero Moto Corp (previously Hero Honda) has come out with a Pleasure and upgraded version of sleek. Technology With liberalization and the increasing competition. The established players in the industry are taking a hard look at their 30 | P a g e . The Indian two-wheeler industry is experiencing a major shift in its shape and structure. was rationalized is only two categories size.rate of 18% is only 60 lakhs. The smaller capacity engine with the electronic fuel injection is also being used. Wit the competition cashing in on the technological competence for their collaborators. The two-wheeler sales are expected to touch the 5 million mark by the end of the decade as against the annual sales of 35.efficient vehicles. Emphasizes being laid on lighter and fuel. The two. 15 percent for 75 cc engine capacity and 25 percent for above 75 cc engine capacity the excise duty structure has been left untouched since the 1993-94 budget. The vehicles offer a fuel efficiency of 60-65 km p/h. They enter into new segment.stroke engine is being introduced in place of the traditional populations and fuel inefficient two stroke engine.49. which has previous 10 percent to 30 percent according to the engine capacity. Bajaj auto is now feeling the need to increase its technological competence. Government policy The excise duty on two-wheeler . With public transportation system being inadequate and ineffective the demand for the two wheeler is likely to rise.wheeler industry has witnessed technological changes.271 in 2008-09. The four. A class of vehicle having fuel efficiency of a moped and sleekness and style of the motorcycles called scooter is growing. Charts showing two-wheeler industry growth rates Demand In India the two-wheeler provide an easy and popular mode of personal transport for the middle classes.

From a sellers market where one had to wait for a scooter for 12 years to the days when you can just walk into any showroom and drive out in the vehicle of your choice. Gone are the days of regulation when the production of scooters and motorcycles was limited to two or three brands and the number of products produced was decided by the Government. Reserve Bank of India predicted that the Indian economy's growth for 2008-09 would slow to 6. upgraded products and innovative marketing techniques. today the Indian two-wheeler market is highly competitive with numerous players who offer anything and everything a consumer demands and that too at affordable price.portfolio of products and are in the process of reshuffling them to meet the expectations of customers. and corporate earnings came off peaks. The beneficiary is of course the consumer. who has an increased array of products to choose from. the market of two-wheelers in India has come a long way. The last four-five years have brought about a great change in the consumer preferences for two-wheelers. breaking an excellent five-year growth sequence. Marketing and The Distribution Like any other emerging country.6 per cent. The effects were felt through the monetary. There were two dimensions to the economic slowdown. financial and real channels. But this is only the beginning of the transformation. The two-wheeler industry is perhaps the most happening place in terms of new models launched. The market leaders of yesteryears are being driven to maintain their leadership position in the forthcoming years. In the 31 | P a g e . Drying up of global finance impacted from the middle of the fiscal impacted domestic capital finance. Those who have had a great going in the last few years are fighting hard to retain their new supremacy. In April 2009. India experienced the knock-on effects of the global crisis during the year in review.

This is particularly true of small town where people desire to own a car 32 | P a g e . couldn't act as a buffer. The worst hit was the manufacturing sector. and was mildly positive only once. both in the manufacturing and service side. which devalued by around 12 per cent during the year. The cutback in demand from Europe and the US was so sharp that even a competitive rupee. By October 2008. Two –Wheeler Financing Though two-wheeler are the most preferred from of transport in India. live projects faced a shortage of funds as credit flows dried up. To control inflation. the RBI clamped down on money supply. By December. Meanwhile. Compulsions of coalition politics at the Centre and the impending Lok Sabha elections didn't help either. By the time inflation started coming under control. From the second half of the financial year. remained close to zero on two occasions. particularly in critical sectors like roads. the slowdown turned into degrowth. By December 2008. the growth momentum of the first six months was lost.first half. pay packets became slimmer and risk aversion grew both from the demand and supply side. domestic interest rates started shooting up. the index of industrial production contracted on three occasions. inflation ran into double digits as a result of the global crude shock and the global food grain shortage. and slowed down reforms and implementation of projects. The argument given by some financiers is that the price of a Yamaha or Hero Moto Corp (previously Hero Honda) is so high that people prefer to buy a second hand car instead. Most two-wheeler manufacturer like Bajaj Auto and kinetic engineering have set up their own finance company since organized financiers do not think the returns are particularly attractive. slowdown was clearly apparent in export-intensive sectors. As money became dearer. and reduced liquidity in the economy. the fact remains that it is a lower end market product. the global crisis erupted. ports and power. Planned investment projects were shelved. putting further pressure on liquidity levels.

Over the years. targeting & positioning and consumer surveys we found that our client has targeted the following segments ♦ Congested areas of urban cities. it climbed up the sales chart outselling every other motorcycle by ten of thousands every year. Therefore. MARKET MECHANICS: Since 1985. A mileage miser with just about adequate performance further backed by image of Honda and Hero Cycles brand of aggressive marketing. one is to redesign the bike and second is to reposition the bike as ―Bike with one time investment‖. Growth The business growth of Hero Moto Corp (previously Hero Honda) has been 33 | P a g e .e.and they have the means the two wheeler is then only a second vehicle for the family. SEGMENTATION. when the first Hero Moto Corp (previously Hero Honda) it has been and instant hit. in order to meet the sales target. including the National Association of India Award against 200 contenders. TARGETING & POSITIONING From the current segmentation. Since redesigning of bike may involve a big task and huge investment therefore we recommended repositioning the bike. ♦ Males/Females between the age group of 18-36 ♦ Middle class people . company has received its share of accolades. less chances of breakdown) which is absent in its competitors. two option are available with the client. mostly officials & executives The client analysis from our questionnaire it was found that our client has targeted the right segment HHML is overlooking one feature in bike which is its low maintenance cost and reliability (i.

Hero Moto Corp (previously Hero Honda) Motors Limited was established in joint venture with Honda Motors of Japan in 1984. Today Hero models of motorcycles available. employees. inventory. the just-in-time inventory principle has been working since the beginning of production in the unit and is functional 34 | P a g e . The Munjal family started a modest business of bicycle components. The growth of the Group through the years has been influenced by a number of factors: Just-in-Time The Hero Group through the Hero Cycles Division was the first to introduce the concept of operational just-in-time efficiencies. Recently it has also entered in scooter manufacturing. vendors and dealers. It sold 3 million bikes in the year 2005-2006.house. The Group boasts of superb Every assembly line worker operates two machines simultaneously to save time and improve productivity. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles Honda has an assembly line of 9 different a day. has resulted in low inventory levels. style of management has earned the company plaudits amidst investors. The Group's low key. with its model PLEASURE mainly aimed at girls. The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive two-wheeler market. as also worldwide recognition.phenomenal throughout its early days. The fact that most of the machines are either developed or fabricated in. In Hero Cycles Limited. It holds the record for most popular bike in the world by sales for Its Splendor model. to manufacture motorcycles. but focused. It is currently the largest producer of Two Wheelers in the world.

Hero is probably the only company to have mastered the art of the just-intime inventory principle Ancillarisation An integral part of the Group strategy of doing business differently was providing support to ancillary units. the Hero Group is known for providing facilities. but also for the immediate family members. whose production is dedicated to Hero's requirements and also a large number of other vendors.000 outlets. grow with Hero. There is no organized labor union and family members of employees find ready employment within Hero. Dealer Network The relationship of Hero Group with their dealers is unique in its closeness. and have a formidable distribution system in 35 | P a g e . not just for workers. Extra benefits took the form of medical check-ups. Hero was giving its employees a uniform allowance. This is the Japanese style of production and in India. further ahead of the industry norms.. Employee Policy: Another Striking feature within the Hero Group is the commitment and dedication of its workers. which include some of the better known companies in the automotive segment." When it comes to workers' benefits.even till date. There are over 300 ancillary units today. Long before other companies did so. A nation-wide dealer network comprising of over 5. as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). The dealers are considered a part of the Hero family. The philosophy with regard to labor management is "Hero is growing.

Financial Planning The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology. 36 | P a g e .change in consumers' perceptions about products and new aspirations arising from a new generation of buyers. Quality Quality at Hero is attained not just by modern plants and equipment and through latest technology. turnover.place. fresh purchases. attaining quality standards is an everyday practice . It comes from an amalgamation of the latest technology with deeprooted experience derived from nearly four decades of hard labor. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours. Sales agents from Hero travels to all the corners of the country. Hero Cycles Limited has one of the highest labor productivity rates in the world. visiting dealers and send back daily postcards with information on the stock position that day. manufacturing and marketing. In Hero Moto Corp (previously Hero Honda) Motors Limited. At the Group factories.a strictly pursued discipline. the focus is on financial and raw material management and a low employee turnover. but by enforcing a strict discipline. It is an attitude that masters the challenge of growth and change . Group Company. anticipated demand and also competitor action in the region.

Then came Hero Motors which introduced Hero Puch. Further expansion is expected in the areas of Insurance and Telecommunication The Hero Group's phenomenal growth is the result of constant innovations. With each of its foreign collaborations. Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units. Hero Majestic. Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited. a close watch on costs and the dynamic leadership of the Group Chairman.Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge. financial services. went into commercial production in 1978. the Group Chairman. in collaboration with global technology leader Steyr Daimler Puch of Austria. characterized 37 | P a g e . which includes customer response services and software development. Diversification Throughout the years of enormous growth. Mr. the Group goes onto strengthen its quality measures as per the book. Hero Moto Corp (previously Hero Honda) Motors was established in 1984 to manufacture 100 cc motorcycles. The Hero Group also took a venture into other segments like exports. where the first indigenously designed moped. information technology. The Group also employs the services of independent experts from around the world to assist in new design and production processes. Lall has actively looked at diversification. A considerable level of backward integration in its manufacturing activities has been ample in the Group's growth and led to the establishment of the Hero Cycles Cold Rolling Division. Munjal and Sunbeam Castings.

by a culture of entrepreneurship. partners. of right attitudes and building stronger relationships with investors. vendors and dealers and customer 38 | P a g e .

 To study and analysis the promotional activities of Hero Moto Corp (previously Hero Honda).OBJECTIVE OF THE STUDY  To Study The Marketing Strategy Of Hero Moto Corp  To Study and analysis the product mix of Hero Moto Corp (previously Hero Honda). 39 | P a g e .  To study and analysis the distribution policy of Hero Moto Corp (previously Hero Honda).  To study and analysis the pricing strategy of Hero Moto Corp (previously Hero Honda).

PRODUCTS PROFILE New Launches: Glamour Just4her Glamour PGMFI CD Deluxe CBZ X-Treme Achiever Next Generation Pleasure of Motorcycling Splendar NXG Hunk Karizama 40 | P a g e .

Save Petrol Chartered Accountant Over-Time Best Seller Economical Honours Others: 41 | P a g e .Campaigns: We got a Good thing Going! A Lot less Stops One Litre Road It's the Honda Stretch That Litre.

World's No.1! Friends For Life Nawab Najafgarh of Designed to Excel Awaaz Consumer Awards '06 42 | P a g e .

HEROHONDA BIKE MODELS Model: Achiver ES Model: Start Model: Kick Start Model: Electric Start Model: Glamour Kick Model: Hunk ES Start Model: New Karizma Model: Passion Plus Glamour Model: Glamour FI ES Model: Kick Start Model: Start Model: Pleasure Hunk Kick Glamour FI CBZ Xtreme Model: CD Dawn Achiver Kick Model: ES Model: CD Deluxe CBZ Xtreme Model: Splendor NXG Model: Splendor NXG Model: Splendor Plus (Alloy) Model: Splendor Model: Start Model: Dawn Model: Splendor CBZ* Kick Model: CBZ* Electric Model: CD 100 SS Start Model: Karizma Model: Street Dlx Model: Passion Model: Splendor KS Super (Spoke) Super Model: Ambition Model: CBZ 43 | P a g e .

The bike is based on power and styling.8 heart-stopping seconds. Company Hero Moto Corp (previously Hero Honda) Ltd. Striking Features    Stroke Maximum Power Displacement Motors 4-Stroke 16.. Hero Moto Corp (previously Hero Honda) Karizma was the first real sports bike in India. It has 17 ps power thrust and picks up 0-60 in 3. 44 | P a g e . Disc breaks and Mag wheels makes Karizma the safest jet on the road.8 bhp @ 7000 rpm 223 cc Style Sporty position of the seat. The bike addresses to those who have a passion for speed and styling and head-turning looks.HERO MOTO CORP (PREVIOUSLY HERO HONDA) KARIZMA Jet Set Go.. It stands on its feet even at speeds reaching up to 130 kmph.

) Technical Specifications Dimension & Weight Overall height Overall length Overall Width 1160 mm 2125 mm 755 mm 45 | P a g e . Please check the latest prices and variant specifications with your dealer.Rs 79. Color Variants        Pearl Composed Red Myth Gold Metallic Sparkling Silver Turquoise Blue Candy Blazing Red Black Moon Yellow Price Tag . Fuel Efficiency.000 Ex-Showroom in Delhi (The prices are to the close approximation.

Wheelbase Ground Clearance Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Displacement Electrical Transmission No. 7. of Gears Clutch Performance 1355 mm 150 mm 150 kg 15 litres OHC. Air Cooled 4-stroke Single Cylinder 223cc 12 V.0 Ah 5 speed Multi-plate wet type 46 | P a g e .

276 mm diameter Internal Expanding Shoe.75 x 18” .42 P 100 / 90 x 18” . 130 mm More 150 cc .8bhp @ 7000rpm Kick / Electric Front Telescopic Absorbers Hydraulic Shock Rear Swing arm with 5 step adjustable type hydraulic shock absorber Brakes Front Rear Tyres Front Rear 2.500 cc Bikes in India 47 | P a g e .56 P Disc Brakes. Torque Start Suspensions 16.Maximum Power Max.

48 | P a g e . The bike is available in the market in four colors black. as the name indicates is a manly bike. The cover of air filter and battery are of black and silver colors and the tail extension has a dual black color painted on it.Bajaj Avenger Bajaj Pulsar Bajaj PulsarDTSi Hero Moto Corp Hero Bullet Electra Bullet 350 (previously Honda) Achiever Hero Moto CorpHero Moto Corp HeroHonda Unicorn (previously Honda) Hunk Kinetic Comet Hero(previously Honda) CBZ X-treme Thunderbird TVS Apache Yamaha R15 TVS Apache RTR FI 160 TVS Fiero FX Hero Moto Corp (previously Hero Honda)Hunk Hunk. blue. red and silver. Hunk is very sporty in looks and performance. the latest launch from Hero Moto Corp (previously Hero Honda). The look of the bike is definitely a upright one having a brawny styling. Hunk is the fourth product in the 150cc.

2 cc Rs.749 Hero Moto Corp (previously Hero Honda) Hunk 150 Price Rs. The front forks and gas filled rear have copper and gray colors. Available Models of Hunk Model • Hero Moto Corp (previously Hero Honda) Hunk 150 Price Ex. 59. Showroom (Mumbai) 49 | P a g e .59.749 Price Ex. The bike has got a big tank and black alloy wheels.The engine is also not the typical black in color but it has got silver and gray colors on it.Showroom(Mumbai) Engine Price 149.

Specifications Colors Dimensions and Weights Length Width Height Wheelbase Seat Height Ground Clearance Fuel Tank Capacity 2080 (mm) 765 (mm) 1095 (mm) 1235 (mm) 145 (mm) 12.2 (L) Self Kerb weight 146 (kg) 50 | P a g e .4 (L) Reserve Tank Capacity 2.

Kick Kerb weight 143 (kg) Performance Max Speed - Acceleration(0-200m) Overtaking Acceleration for 200 m (at 40kmph) Acceleration kmph) Mileage Mode) Body and Tyre Frame Front Suspension Rear Suspension Telescopic Hydraulic Swing Arm (in Indian (0-60 - - 51 | P a g e .

4Ps@8500rpm 12.2 cc (cc) 14. 4 .Stroke Single Cylinder O Engine response Displacement Net Power Torque Air Filter 149.Front Tyre Rear Tyre Front Brake Drum Front Brake Disc Rear Brake Drum Rear Brake Disc 2.75 X 18 42P 100/90 X 18 .8Nm@6500rpm - 52 | P a g e .56P (W 240 (mm) 130 (mm) - Engine and Transmission Engine Type Air Cooled.

35 / 35 W 12 V .21W 53 | P a g e .5W.Carburetor ACG Power CV Generating Capacity Oil Capacity Transmission Gear Shift Pattern Electricals Ignition Battery In Kick Start Battery In Self Start Headlamp Tail / Stop lamp - - 12V -7 Ah 12V . 12V .

4 bhp (10 kW). Its masculine and robust structure is really eyecatching to many bikers. 54 | P a g e .1cc 4 stroke air-cooled engine produces power of 13.Front Right View Back View Metre Another View Colour Hero Moto Corp (previously Hero Honda)-Achiever Its new Power Pro 149. Its petrol tank comes with excellent body graphics.

multi-reflector tail light and winkers. Showroom(Mumbai) Engine Price 149.Riding here becomes safer due to the presence of multi-reflector headlight with halogen lamp and a position lamp. protective visor etc Available Models of Achiever Model • Hero Moto Corp (previously Hero Honda) Achiever 150 Price Ex.200 Hero Moto Corp (previously Hero Honda) Achiever 150 Price Rs. Showroom (Mumbai) 55 | P a g e .1 Rs.53. 53.200 Price Ex.

Specifications Dimensions and Weights Length Width Height Wheelbase Seat Height Ground Clearance Fuel Tank Capacity Reserve Tank Capacity Self Kerb weight Kick Kerb weight Performance Max Speed Colors 1290 (mm) 12 (L) 134 (kg) 101 (kmph) 56 | P a g e .

00 X 18 .52 P / 6 240 (mm) 130 (mm) 57 | P a g e .75 X 18 .42 P / 4 3.Acceleration(0-200m) Overtaking Acceleration for 200 m (at 40kmph) Acceleration (0-60 kmph) Mileage (in Indian Mode) Body and Tyre Frame Front Suspension Rear Suspension Front Tyre Rear Tyre Front Brake Drum Front Brake Disc Rear Brake Drum - - 5 (Sec) - Diamond Cradle Telescopic hydraulic Swing Arm 2.

1 (cc) 13.4bhp@6500rpm 12.8nm@5000rpm 5-Speed - 58 | P a g e . Air Cooled 149.Rear Brake Disc Engine and Transmission Engine Type Engine response Displacement Net Power Torque Air Filter Carburettor ACG Power Generating Capacity Oil Capacity Transmission Gear Shift Pattern Electricals - 4 Stroke.

It is the bike for every kind of customers and with different choices. This bike comes with all the facilities that all finicky bike lovers really look for in his best possession 59 | P a g e .Ignition Battery In Kick Start Battery In Self Start Headlamp Tail / Stop lamp 12V . Two models of this bike are based on all the technological advances.5 Ah 35/35 W Halogen - Herohonda-Glamour Hero Moto Corp (previously Hero Honda) Glamour is equipped with all the required market friendly features.2.

53.8 Herohonda Glamour Fi Price Rs.000 Price Ex.000 • Herohonda Glamour Fi 124.53.Available Glamour Model Models of Price Ex. Showroom (Mumbai) Specifications Dimensions and Weights Length Width Height Wheelbase Seat Height Colors 2005 (mm) 735 (mm) 1070 (mm) 1265 (mm) - 60 | P a g e .Showroom(Mumbai) Engine Price Rs.

5 (L) 129 (kg) 125 (kg) - Acceleration(0-200m) Overtaking Acceleration for 200 m (at 40kmph) Acceleration kmph) Mileage (in (0-60 - Indian - 61 | P a g e .Ground Clearance Fuel Tank Capacity Reserve Capacity Self Kerb weight Kick Kerb weight Performance Max Speed Tank 150 (mm) 12 (L) 1.

4-stroke OHC 62 | P a g e .75 x 18 .Mode) Body and Tyre Frame Front Suspension Rear Suspension Front Tyre Rear Tyre Front Brake Drum Front Brake Disc Rear Brake Drum Rear Brake Disc Telescopic Hydraulic Swing Arm 2.0" x 18 .42 P 3.52 P 240 (mm) 130 (mm) - Engine and Transmission Engine Type Air-Cooled.

8 (cc) 9.Engine response Displacement Net Power Torque Air Filter Carburettor ACG Power 124.3Nm@4000rpm - Generating Capacity Oil Capacity Transmission Gear Shift Pattern Electricals Ignition Battery In Kick Start - 4-Speed - - 63 | P a g e .0bhp@7000rpm 10.

Battery In Self Start Headlamp 35W / 35W .Halogen Tail / Stop lamp - 64 | P a g e .

65 | P a g e .

research methodology is the way to systematically solve the research problem. The project was based on the survey plan. and focus market changes. Therefore. it is impossible to complete the project and reach to any conclusion. it is the key to the evolution of successful marketing strategies and programmers. ―Research Design 66 | P a g e . In fact.Research Methodology Research methodology is considered as the nerve of the project. The main objective of survey was to collect appropriate data. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods Research design Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. Without a proper well-organized research plan. It is an important tool to study buyer’s behavior. According to Kerlinger. which work as a base for drawing conclusion and getting result. A research design specifies the methods and procedures for conducting a particular study. consumption pattern. brand loyalty.

education level. where and how‖ of the subject under investigation. occupation or income. making projections of a certain thing.is a plan. when. It is 67 | P a g e . or determining the relationship between two or more variables. Descriptive study can be complex. conceptual structure. what. sex. The objective of such study is to answer the ―who. but a descriptive study in contrast tends to be rigid and its approach cannot be changed every now and then. This is not necessarily true. An exploratory study needs to be flexible in its approach. Descriptive studies are undertaken in many circumstances when the researches is interested to know the characteristic of certain group such as age. demanding a high degree of scientific skill on part of the researcher. Descriptive studies are well structured. Type of research is Descriptive Research The type of research adopted for study is descriptive. A descriptive study may be necessary in cases when a researcher is interested in knowing the proportion of people in a given population who have in particular manner. and strategy of investigation conceived as to obtain answers to research questions and to control variance. There is a general feeling that descriptive studies are factual and very simple.

cut . it is obvious that a sample survey needs less time than a census inquiry. A major strength of survey research is its wide scope. Descriptive research 68 | P a g e . or other entities. Thus. it may deal with household. Field studies are ex-post-factor scientific inquiries that aim at finding the relations and interrelations among variables in a real setting. Descriptive studies can be divided into two broad categories: Cross Sectional and Longitudinal Sectional. Such studies are done in live situations like communities. Another type of cross sectional study is survey result. there are some practical differences.therefore necessary. which has been taken by me. Detail information can be obtained from a sample of large population . it is economical as more information can be collected per unit of cost. In addition.Besides. dealers. which need different techniques and skills. Although the distinction between them is not clear. factories. the researcher give sufficient thought to framing research. and organizations. A cross sectional study is concerned with a sample of elements from a given population. Data on a number of characteristics from sample elements are collected and analyzed. schools. Questions and deciding the types of data to be collected and the procedure to be used in this purpose. Cross sectional studies are of two types: Field study and Survey. retail stores.

-1 -2 -3 69 | P a g e . The methods of research utilized in descriptive research are survey methods of all kinds including comparative and co relational methods. The reason for using such needs to be flexile in its approach.includes survey and fact finding enquiries of different kinds of the major purpose. but a descriptive study BRANCH 1 2 3 in contrast tends to be rigid and its approach cannot be changed ever now and then. Descriptive research is description of the state of affairs. as it exists at present. DEALER MANAGEMENT Mapping of regional dealers. The main characteristic of this method is that the researcher has no control over the variables. he can only report what has happened or what is happening. They have been divided into three categories on the basis of their turnover and the selling capacity.

-3 Includes the sub dealers . we have to identify and select which type of data is to research. Their turnover is also high. They have high turnover and the company depends heavily on them -2 includes the distributors. At this stage. Sampling Research Instrument 70 | P a g e . They have direct billing from the branch office.They have direct billing from distributors or from the branch office. Their turnover is not so high.-1 Includes the modern trade and they have direct billing from the branch office. Data collection methods: After the research problem. we have to organize a field survey to collect the data. Primary data: For primary data collection. According to sales the branch has designated as gold and silver sub dealers. we have to plan the following four important aspects. One of the important tools for conducting market research is the availability of necessary and useful data. but there are few sub dealers whose potential is quite high.

The diagram bar chart can make comparison among the various components or between a part and a whole of data.internet. Questionnaires 2. which are proportional to the values they represent. product profile . Data analysis and interpretation 1. which are divided into a number of categories. news paper and various literature studies are important sources of secondary data. Bar chart: This is another way of representing data graphically. it consist of a number of whispered bar.Secondary Data :The Company’s profile. A questionnaire contains question that the researcher wishes to ask his respondents which is always guided by the objective of the survey. This diagram consists of a circle of divided into a number of sectors. Pie chart: This is very useful diagram to represent data . which originate from a 71 | P a g e . As the name implies. The total value is represented by the full create. Pie chart and Bar chart Questionnaires: This is the most popular tool for the data collection. journals.

I have made questionnaire. The lengths of the bards are proportional to the value they represent. of question related to Hero Moto Corp (previously Hero Honda) : 06 No. The one is made for the Customer. Business man. of respondents during the research: 90 Sample unit Professionals.common base line and are equal widths. of people met during the research: 100 No. Preparation of report: The report was based on the analysis and presented with the findings and suggestions. The sample of the questionnaires is attached with the report itself. Employees. No. Students 72 | P a g e . of questions in questionnaires for customer: 12 No. Sampling Methodology: Details of the sampling methodology.

73 | P a g e .

DATA ANALYSIS AND INTERPRETATION Q1) Which bike do you have? Hero Honda Bajaj Any other 30 30 30 INTERPRETATION: . 30 are of Bajaj and 30 customers of TVS bikes are taken into consideration. 74 | P a g e .Out of the sample size of 90 customers. 30 customers are of Hero Moto Corp (previously Hero Honda).

Q2) Which Model do you Have? Hero Moto Corp Splender Passion Karizma Any other 13 5 2 10 Bajaj CT 100 Discover Pulsar Any other 5 11 10 4 TVS Flame Star City Apache Any other 4 9 7 10 HERO MOTO CORP (PREVIOUSLY HERO HONDA) Any other Karizma Series1 Passion Splender 0 5 10 15 20 75 | P a g e .

In Hero Moto Corp (previously Hero Honda) mostly the customers are having splendor while the ratio of the customers using Passion. Karizma and other bikes are comparatively low.In Bajaj the customers are giving more preference to Discover and Pulsar models TVS 76 | P a g e .INTERPRETATION: . BAJAJ INTERPRETATION: .

INTERPRETATION:- In TVS Bikes the customers are givig more preference to the other models rather than Flame,Starcityand Apache. Q3) In which family Income level do you Fall?

100000-200000 200000-300000 300000-400000 above 400000

22 45 23 10

INTERPRETATION: - The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. While this ratio is minimum in case of customers whose income level fall between 300000-400000.

77 | P a g e

Q4) For how long do you own a bike? 0-1 year 1-2 year 2-3 year above 3 year 34 29 26 11

INTERPRETATION: - It is observed that mostly the customers are having new bikes.

78 | P a g e

Q5) For what purpose do you use your Motor Bike? Hero Moto Corp (previously Hero Honda) Bajaj

TVS

38 Office Purpose Personal purpose Joy Purpose Other 13 17 10 40 42 15 18 15 27 10 15

INTERPRETATION:- The customers are using their bikes mostly for official and personal purpose.

79 | P a g e

It is observed that the awareness of Hero Moto Corp (previously Hero Honda) bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions 80 | P a g e .Q6) How do you come to know about this Motor Bike? Hero Moto Corp (previously Hero Honda) Newspaper Television Magazine Friends & Relative 28 22 8 37 TVS Bajaj 33 28 16 13 22 18 28 22 INTERPRETATION: .

On the other hand 15 customers do not agree to this fact. While remaining 20 customers are not sure about it.Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes No Can’t say 65 15 20 Can’t say 20% No 15% Yes 65% INTERPRETATION: . 81 | P a g e .Out of the sample size of 100 customers. 65 customers agrees with the fact that advertisements play a very significant role in influencing their behavior to choose the bike.

On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. 82 | P a g e .Q8 Are you satisfied with the performance of the bike that you are currently havin? Yes No Can’t say 55 28 17 Can’t say 17% No 28% Yes 55% INTERPRETATION:. While the remaining 17 customers are unable to say anything. 55 customers says that they are satisfied with the performance of their bikes.Out of the sample size of 90 customers.

It is observed that most of the customers are having full knowledge of the bike before purchasing.Q9) Do you have full knowledge about Bikes before buying? Hero Moto Corp (previously Hero Honda) Bajaj Yes No Can’t Say 42 37 11 34 27 29 TVS 37 22 31 INTERPRETATION:. 83 | P a g e .

In Hero Moto Corp (previously Hero Honda) bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers.Q10) Which Factor below Influence your decision? Hero Moto Corp (previously Hero Honda) Bajaj Price Mileage Quality Resale Value 17 28 11 12 22 15 20 14 TVS 28 15 16 17 Status symbol 32 19 14 HERO MOTO CORP (PREVIOUSLY HERO HONDA) INTERPRETATION:. 84 | P a g e .

In TVS bike the economic price of the bikes influences the buying behavior of the customers.BAJAJ INTERPRETATION:. 85 | P a g e .In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige. TVS INTERPRETATION: .

It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At the second level they give their rating 86 | P a g e .Q11) How would you rate the following factors of Bikes with respect to different company? Hero Honda Mileage Price Pick up Maintenance Look & Shape Brand Image 74% 68% 70% 58% 85% 53% Bajaj 72% 65% 80% 62% 80% 55% TVS 68% 47% 62% 74% 72% 69% INTERPRETATION: .

And at the fourth level they give points to maintenance. At last they rate price and brand image. then would you like to change your bike? Hero Moto Corp (previously Hero Honda) Yes No Can’t say 10 16 4 TVS Bajaj 16 11 3 14 11 5 INTERPRETATION:. At the third level they rate mileage.It is observed that the customers of Hero Moto Corp (previously Hero Honda) bikes are not ready to change their bikes even if a new 87 | P a g e . Q12) If new Bike with good features comes in.to the pick up.

bike comes in with good features. While majority of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them. 88 | P a g e .

89 | P a g e .

While remaining 17 customers are not sure about it. It is observed that the awareness of Hero Moto Corp (previously Hero Honda) bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions. Karizma and other bikes are comparatively low. The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. Out of the sample size of 100 customers. While the remaining 10 customers are unable to say anything. On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. 65 customers agree with the fact that advertisements play a very significant role in influencing their behavior to choose the bike.FINDINGS During this research project I came in to contact with many customers who are having bikes. In Bajaj the customers are giving more preference to Discover and Pulsar models and in case of TVS Bikes the customers are givig more preference to the other models rather than Flame. When the customers are asked that are they satisfied with the performance of their bikes then most of them agrees to the fact. On the other hand 15 customers do not agree to this fact. 55 customers says that they are satisfied with the performance of their bikes. It has been observed that the customers are using their bikes mostly for official and personal purpose. Out of the sample size of 90 customers.Starcityand Apache. It is observed that most of the customers are having full knowledge of the bike before purchasing 90 | P a g e . It has been found that in Hero Moto Corp (previously Hero Honda) mostly the customers are having splendor while the ratio of the customers using Passion.

It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At last they rate price and brand image. In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige. While in case of TVS bike the economic price of the bikes influences the buying behavior of the customers. 91 | P a g e . And at the fourth level they give points to maintenance. It is observed that the customers of Hero Moto Corp (previously Hero Honda) bikes are not ready to change their bikes even if a new bike comes in with good features. While majority of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them.It has been seen that In Hero Moto Corp (previously Hero Honda) bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers. At the third level they rate mileage. At the second level they give their rating to the pick up.

92 | P a g e .

Hero Moto Corp (previously Hero Honda) make more stress on advertisement on television and help there dealers for local advertisement. Most of the Flame. While buying a motorcycle. Pulsar. Apache. 3. Number of products is large in comparison to others 7. economy is the main consideration in form of maintenance cost. Service & Spare parts are available throughout India in local markets also. Majority of the respondent had bought their motorcycle more than 3 years. TVS and Bajaj are purchased more by daily users who needs more average of bikes than looks. 4. The distribution policies are more efficient then any other company . 2. The pricing policy of Hero Moto Corp (previously Hero Honda) is for better than the pricing policy of the competitors. 8. Hero Moto Corp (previously Hero Honda) is considered to be most fuelefficient bike on Indian roads.CONCLUSION 1. 9. 5. 6. CBZ & Karizma are purchased by young generation 18 to 30 years because they prefer stylish looks and rest of the models of Hero Moto Corp (previously Hero Honda). fuel efficiency. 93 | P a g e .

10.Now the performance of Hero Moto Corp (previously Hero Honda) product is also very good regarding to the bike owner of the Hero Moto Corp (previously Hero Honda). 94 | P a g e .

95 | P a g e .

The company should followed some sale promotion strategies like exchange offer. The company should follow the easy lone facility. More service centers should be opened. Maintenance cost and the availability of the spare parts should also be given due importance. 7. They also introduce some good finance/discount schemes for students. 3. The company should generate more brand loyalty through aggressive promotional tools and better quality product. The price should be economic. 12. 2. Advertisement policy should be emphasizing on the unique point of the bike.RECOMMENDATIONS 1. Showroom employees are unable to convince the customer. 9. discount etc. 10. 4. 8. The company can affect the market through linking the brand with Indian tradition and culture. 5. Hero Moto Corp (previously Hero Honda) should think about fuel efficiency in case of upper segment bikes. so appropriate training programs should be launched to educate the employees. 96 | P a g e . 11. 6. Looks of Hero Moto Corp (previously Hero Honda) bikes should be modified.

calendar etc. manual bag. to the bike owner 97 | P a g e . The company should provide a Gift Boucher like key ring.13. The company should provide the incentive plan to the sales persons of the showroom. 14.

98 | P a g e .

com 2.com BOOKS:  Marketing Management (Philip Kotler)  Marketing Management ( Rajan Saxena)  Foundation of Advertising Theory & Practice (S.C.com 3.com 4.twowheeler.BIBLIOGRAPHY 1.google.)  Fundamental of Marketing (Etzel Machel / J.Walker) SOURCE  Advertising and Marketing  Annual Report of Hero Moto Corp (previously Hero Honda) 99 | P a g e . www.A. www. Sethia. www.Bruce.extrememachines.herohonda. www. www.Chunawala /K.com 5.bajaj.

‘ 100 | P a g e .

QUESTIONNAIRE NAME: .……………………………………………… CONTACT NO ………………………………………. AGE:15-20 25-30 OCCUPATION:Businessman Student 20-25 Above 30 Employee Other Q1) Which Bike do you have? Hero Moto Corp (previously Hero Honda) Bajaj TVS Q2) Which Model do you have? Hero Moto Corp (previously Hero Honda): Karizma Bajaj: CT 100 Pulsar TVS:Flame Star city Splendor Other Discover Other Apache Other Passion Q3) In which Family Income do you Fall? 100000-200000 300000-400000 200000-300000 Above 400000 101 | P a g e .

Q4) For how long do you own a Bike? 0-1 year 2-3 year 1-2 year above 3 years Q5) For what purpose do you use your Motor Bike? Office Purpose Joy Purpose Personal Purpose Other Q6) How do you come to know about this Motor Bike? Newspaper Magazines Television Friends/Relatives Q7) Are you satisfied with the performance of the bike that you are currently having? Yes No Can’t say Q8) Does Advertisement Influence your decision in choosing a Motor Bike? Yes No Can’t say Q9) Do you have full knowledge about Bikes before buying? Yes No Can’t say Q10). Which factor below influence your decision? Price Resale Value Mileage Status Symbol 102 | P a g e Quality .

Q11) How would you rate the following factors of bikes with respect to different companies? Hero Moto Corp (previously Hero Honda) Bajaj Mileage Price Pick up Maintenance Look/Shape Brand Image TVS Q12) If new bike with good feature comes in. then would you like to change your bikes? Yes No Can’t say Q13) Any Suggestions for Company …………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… Date: (Signature) 103 | P a g e .

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