MBA I SEMESTER FUNDAMENTALS OF MANAGEMENT

Code:1001 Teaching Hours: 4 Hours Per Week Credit Points : 04 Semester End Exam Marks : 80 Internal Marks : 20 Objectives: To introduce the modern concepts of management to the students. Module 1: Historical Development 10 Hours Definition of Management – Science or Art- Management and AdministrationDevelopment of Management Thought- Contribution of Taylor, Ford and Fayol-Functions of Management, Types of Business organization Module II: Planning 10 Hours

Nature & Purpose – Steps involved in planning-Objectives- Process of Managing by objectives- Strategies, Policies, Forecasting- Decision Making Module III: Organising 10 Hours Nature and purpose- Formal and informal organization – Organisation chartStructure and process- Line and Staff authority- Decentralisation and delegation of authority – Staffing – Managerial Effectiveness 10 Hours Leadership –types of leadership motivation – Hierarchy of needs – Motivation theories –Motivational Techniques- Job enrichment Module V Controlling 10 Hours System and Process of Controlling- Requirements of effective control -The budget ascontrol technique – Control of overall performance- Direct and preventive control- Use of IT in controlling-Reporting

Module IV Directing

Text Books: 1. Koontz and O’Donnel, Principles of Management, Mc. GrawHill Book Company 10th Edn 2. Harold Koontz, Heinz, Mark V Cannice, Management, McGraw Hill 13th edition Reference Books: 1. Peter F Drucker, The Practice of Management, Madras, Allied Publishers Pvt. Limited 2. Management Principles and Guidelines, Thomas N Duening, John M Ivancevich Biztantra 2009.

ECONOMICS FOR MANAGERS

Code:1002 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80

Credit Points : 04 Internal Marks : 20

Objectives: 1. To familiarise students with Micro Economic Concepts used in Decision Making. 2. To develop application and analytical skills by using these concepts to make managers effective in Decision making. Pedagogy – Lectures, Interactive Sessions, Assignments, Case Stydies, Field survey on Seminars Module I 5 Hrs Micro and Macro Economics – Economics and Decision Making – Fundamental Concepts – Opportunity Costs, Incremental Concepts, Time Perspective, Discounting Principle, Equimarginal Principle Module II 10 Hrs Demand Analysis – Law of Demand – Elasticity of Demand – Price, Income, Cross & Advertising Elasticity, Demand Forecasting – Methods and Significance – Problems on Trend Projection Method of Forecasting Module III 10 Hrs Supply – Determinants of Supply – Elasticity of Supply – Production Function – Cobb Douglas Production Function – Law of Variable Proportion – Cost Concepts – Fixed, Variable, Average, Marginal, Short Run and Long Run Cost out put relationship Module IV 10 Hrs Market Structure – Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly. Pricing policies in practice – Skimming and Penetration Price – Cost Plus Pricing – Transfer Pricing – Target Rate of Return Pricing – Price Leadership Resale Price Maintenance – Price Discrimination - Profit Management – Economic and Accounting – Profits – Profit Theories – Profit Policies – Profit Measurement – Profit Planning – BEP Concepts and Problems. Module V 15 Hrs Business Environment,Macro economic policies in India, national income accounting, RBI. Text Books Title Micro Economics Managerial Economics Managerial Economics Managerial

Author Dominic Salvatore Peterson & Lewis and Jain D N Dwivedi D M Mithani

Publisher Oxford Publishers
Pearson Publication

Edition 2004 4th Edn 6th Edn 2nd Edn

Vikas Publishing Himalaya

Economics Managerial Economics Managerial Economics Reference Books:
· · ·

B M Wali & Dr. A B Kalkundrikar Prof. ABN Kulkarni & Dr. A B Kalkundrikar

R.Chand & Co. R.Chand & Co.

2008 2008

·

Managerial Economics – Joel Dean Economics – Samuelson Micro Economics – Pindyck Rubinfeld and Mehta, 7th Edn, Pearson Publication. Principles of Micro Economics – John B. Taylor – Biztantra Publications.

Statistics for Managers

Code:1003 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80
Objective: · ·

Credit Points : 04 Internal Marks : 20

To provide basic ideas on various statistical tools and techniques to collect, analyze and interpret numerical data. To implement fundamental methods of quantitative reasoning for managerial decision making.

Module I
20 hrs

No. of hrs.:

Classification, Summarization of Data- Frequency Distribution(Discrete & Continuous); Diagrammatic and graphical representation of data( Pie Chart, Multiple Bar Diagram, Histogram, Ogives). Measures of Central Tendency- Arithmetic Mean and Median. Measures of Dispersion- Range, Standard Deviation. Coefficient of variation (Problems/Cases to be solved manually and using SPSS) (12 hours) Basic Concepts of Probability –Definition and Properties. Probability distributions - Binomial, Poisson, Normal ( Managerial Applicative problems only) Sampling methods -Random, Stratified, Systematic (Problems/Cases to be solved manually only) (10 hours)

Module II (Problems/Cases to be solved manually and using SPSS)
12 hrs

No. of hrs.:

Testing of Hypothesis - Basic concepts; Hypothesis testing for means (one and two) for small and large samples(t and Z test); Hypothesis testing for proportion (one and two) for large samples(Z test); Chi-square test for independence of attributes ANOVA – One way and Two way(Cases using SPSS only)

Module III (Problem/Cases to be solved manually and using SPSS)
5 hrs
Simple Correlation Analysis – Basic Concept; Scatter Diagram Method; Karl Pearsons Method; Spearman’s Rank Correlation Method.

No. of hrs.:

Module IV (Problem/Cases to be solved manually and using SPSS)
hrs

No. of hrs.:6

Simple Regression Analysis – Basic Concept; Fitting of simple regression equation (Managerial Applicative problems only) and determining standard error associated with the model. Multiple Regression Analysis – Basic Concept (Fitting the regression model, Co-efficient of Determination) and Cases using SPSS only.

Module V (Problems/Cases to be solved manually only)
hrs

No. of hrs.: 7

Definition of Index Number(IN);Types of IN; Problems in constructing IN; Basic Notations used in IN. Problems on Simple Averages Method; Simple Aggregative Method; Weighted Averages Method. Problems on Laspeyre’s , Paasche’s , Fisher’s, Marshall Edgeworth and Dorbish Bowley’s Price and Quantity Index Numbers. Text Books: Title Author Publisher 1) Statistics for Management – 5th Edition Levin and Rubin Prentice Hall of India Anderson,Sweeney and Cengage Learning 2) Statistics for Management and Economics st – 1 Edition Williams 3) Business Statistics – 3rd Edition G C Beri Tata McGraw Hill Ajai and Sanjaya Gaur 4) Statistical Methods for Practice and Response Bookst Research – 1 Edition Sage Publication

ACCOUNTING FOR MANAGERS
Code:1004 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80 Credit Points : 04 Internal Marks : 20

Objectives: 1. To familarize the students with the preparation and presentation of financial statements of an organisation. 2. To understand the accounting policies and standards. No. of hrs. 15 Module I Basics of Accounting - Role of Financial Accounting - Function, Basic Accounting Concepts and Conventions underlying the preparation of Financial Statements. Double entry book keeping system - Books of Accounts & Trial Balance and Preparation of Profit & Loss Account and Balance Sheet, Fixed Assets and Depreciation Accounting- Methods of Depreciation Module II No. of hrs. 10 Analysis and Interpretation of Financial Statements. Understanding the status and performance of Enterprise. Ratio Analysis: Trend, inter firm, industry and recent reports of different companies for analysis. Statement of changes in financial position (Cash Flow and funds flow statement) No. of hrs. 10 Module III Basic Cost Concepts: Cost Terms, Classification, Cost Drivers and Cost Management, Manufacturing Costs and Definition of Term. Product Costing: Meaning, Preparation of Cost Sheet Process costing: Normal Loss, Abnormal Loss, Abnormal Gain, Joint and by Products Costs.

Module IV No. of hrs. 05 Overhead Costing: Allocation, Absorption & Apportionment of Overheads, Methods of Absorption & Allocation Inventory management: Weighted Average, LIFO and FIFO methods. No. of hrs. 10 Module V Budgets and Standards as keys to Planning and Control: Major features of Budget, Types of Budget, Cash Budget, Illustration of a Master Budget, Cost - Volume Relationships: Cost Drives and Revenue Drives, Break Even Point, CVP assumptions, Profitability, Pricing Decisions, Product Profitability decisions and Cost Management. Text Books: 1. Jessey Joseph Kupapally: accounting for Managers, Phi Learning 2. Khan and Jain : Management Accounting, Tata McGraw Hill Publishing Co New Delhi 3. S.N. Maheshwari: Corporate Accounting for Managers, Vikas Publishers 4. Lall Nigam & Jain: Cost Accounting, Phi Learning

MARKETING MANAGEMENT
Code: 1005 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80 Credit Points : 04 Internal Marks : 20

Objectives: 1. To understand the nature of marketing management. 2. To study the various theories, principles and functions of marketing. Module I – Introduction to Marketing Management Marketing Management - Meaning and scope. Defining marketing and its core concepts, Marketing orientation, Types of Markets, Customer Value and Satisfaction, Marketing Organization-Scope, Imporatance and types 5 hours. Module II – Analysing Marketing Opportunities Meaning & significance of marketing planning, corporate and divisional strategic planning, SBU planning, the marketing process and product planning. Scanning the marketing evnironment, Analysing needs and trends of the macro environemnt, Identifying and responding to major macro

environmental forces. Analysing and understanding buyer behaviour in consumer and Industrial Market, Dealing with competition – Analysing competition and 10 designing competitive strategies. hours Module III – Segmenting, Targeting and Postitioning Levels of market segmentation, Bases for segmenting consumer and business markets, Market targeting, positionning and different positioning strategies, product life cycle strategies, New product development process. Marketing Information System- internal record system, marketing intelligence system, marketing Research and Marketing decision support system. 15 hours Module IV – Marketing Mix Decision Product – levels, hierarchy, classification and Mix. Product line decisions, packaging and labelling. Brand – meaning, brand equity and branding strategies. Pricing – Steps involved in price determination, pricing methods, adapting the price. Place – Types of distribution channels, Designing & Managing Marketing Channels. Promotion – Integrated marketing communication – communication process. Advertising, sales promotion, personal selling and PR / publicity. Marketing control – Meaning, scope and importance, strategic control, Annual plan control, profitability control and marketing audit. 15 hours Module V Retailing – Meaning types and Retailing decisions. Wholesaling – Meaning, types and wholesaling decisions. Direct and Interactive Marketing – benefits and scope Introduction to service marketing, Brief Introduction to latest trends in marketing, Ethical consideration in marketing decision. 5 hours

Text Books: Title Principles of Marketing Marketing Management Marketing Management Author Kotler & Keller Rajan Saxena Ramaswami, Publisher Pearson Publication TMH Mc Millan Year

Marketing – Planning Implementation &Control Basic Marketing Consumer Behaviour Consumer Behaviour

Namakumari Willam Pride Cundiff & Still Schiffman and Kanuk Suja Nair

Cengage PHI

Management Information Systems Code:1006 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80 Objective: Information Course

Credit Points : 04 Internal Marks : 20

This is aimed at developing an understanding of Use of Techonolgy as a Strategic Tool for business management. The focusses on development of Information Technology Leadership.

Module I No.of hrs.: 10 Information technology to managers, fundamentals of computer: input device, output device, storage device, CPU, types of memory and buses. Types of software : application software, system software, utility software, types of operating systems. Introduction to Excel: Opening, closing, deleting, printing and editing, formatting a text and document file. Inserting and formatting tables, graphs, picture, excel functions, adding headers and footer. Reference to relational data base, simple SQL queries. No.of hrs.: 10 Module II MIS concepts, Definition, role of MIS, role and importance of management, process of management, Decision Making, Decision Making Concept, methods, Behavioral Concept, MIS and DM concepts. Information: Classification of Information, Methods of Data and Information collection; Value of Information; MIS and system concepts, HRIS & HRMS. No.of hrs.: 10 Module III Systems Analysis and Design; analysis of existing system and of new requirements, Development of MIS; Development of long range plans; Implementation of MIS; Quality in MIS; Organization for Development of MIS. Module IV No.of hrs.: 10 Choice of Information Technology; Nature of IT decisions; configuration design; evaluation; implementation plan, Application in Manufacturing Sector, Service Sector.

Module V No.of hrs.: 10 Decision Support System: concept and philosophy, Artificial Intelligence System, Knowledge based Expert System, Concepts of MRP-I, MRP-II & ERP
Text Books: Title
Management Information Systems Management Information Systems Introduction to Computers

Author
W S Jawedekar Schulheis

Publisher
Tata McGraw Hill Tata McGraw Hill

Year 2010 1999

URLs/Websites:

Reference Books: Mc Kenney, James L. Waves of Change: Business Evolution through Information Technology, Boston, HBS Press, Laudon& Laudonand , James A O’Brien.

MBA II SEMESTER
ORGANISATION BEHAVIOUR
Code: 2001 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80 Credit Points : 04 Internal Marks : 20

Objectives: 1) To enhance understanding of the dynamics of interaction between individual and the Organisation to facilitate a clear perspective to diagnose and effectively handle human behaviour issues in organisations. 2) It is also to develop greater insight into their own behaviour in interpersonal and group team situations and acquire skills in influencing people in organisations Pedagogy: Lectures, Assignments and Seminars Module 1: Organisational Behaviour and Management: What Managers do, Elements of an organisation, Role of a manager in an organisation, why study organizational behaviour, 08 hours. An Organisational Behaviour model Module 2: Foundation of Individual Behaviour: Personality, Shaping of personality, Determinants of personality, the self-concept, self-esteem and self-Efficiency, Perception, perceptual process, managing the perceptual process. Attitude formation, functions, change of 13 hours attitudes, values, types of attitudes and beliefs . Module 3: Learning process, Reward systems and Behaviour Management: The Theoretical process of learning, Principles of learning, Reward and Punishment, Organizational reward systems. 09 hours

Module 4: Team building and group dynamics, working teams and team effectiveness. Intra team dynamics, influence of group on individual, group decision making, inter group relations 11 hours .conflict management. Module 5: Organisation Structure and Change: Restructing, BPR, SBU’sm new terms of 09 hours organisations structure virtual, project, matrix, cluster.

Text Book Organisational Behaviour- Fred Luthans, Stephen P Robbins, Mc Graw Hill. Reference Books: Organisational Behaviour- Stephen P Robbins , PHI Psychological Dimensions of Organisational Behaviour- Staw B M PHI

QUANTITATIVE TECHNIQUES Code: 2002 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80

Credit Points : 04 Internal Marks : 20

Objective: To equip the students with various techiques of data analysis Module I hrs.: 18 No. of

Introduction- Definitions; Significant Features(Characteristics) of Operations Research Methodology(Phases) of Operations Research Models in Operations Research- Characteristics of Good Model; Classification of Models Opportunities and Limitations of Operations Research (04 Hours) Linear Programming Problem(LPP) Definition ; Formulation of LPP; Managerial Cases on Formulation of LPP; Standard and Canonical form of LPP; Terms and terminologies used in LPP. Graphical Method – Algorithm and Cases Simplex Method – Algorithm and Cases Artificial Variable Technique(Big M Method) – Algorithm and Cases Duality– Formulation of Dual Problem (16 Hours) Module II No. of hrs.: 10 Transportation Problem (TP) Definition ; Initial solution of TP using North West Corner Rule Method, Matrix Minima Method and Vogel’s Approximation Method (Algorithm and Cases on Balanced and Unbalanced TP) Degeneracy and Non-Degeneracy in a TP; Tests for Optimality in a TP ( Method of Multipliers) Assignment Problem (AP) Definition ; Optimum solution of AP using Hungarian Method (Algorithm and Cases on Balanced and Unbalanced AP); Use of Opportunity Loss Matrix for maximization cases in AP

Module III hrs.: 6 Game Theory Definition; Characteristics of Competitive Game; Basic terms and terminologies used in Game Theory Minimax-Maxmin Principle (Cases) Dominance Principle(Cases) Graphical Method – Cases on 2xn and mx2 game Module IV hrs.: 12

No. of

No. of

Network Analysis Definition; Basic terms and terminologies used in Network Analysis; Construction of a Network Diagram; Time Analysis in a Network- Earliest and Latest time; Determination of Various Float Times. Critical Path Method (Cases) PERT(Cases) Distinction between CPM and PERT Network Crashing Definition; Basic terms and terminologies used in Network Crashing Cases on a) Cost Efficiency using Network Crashing b) Time Efficiency using Network Crashing Module V hrs.: 4 No. of

Decision Theory Basic terms and terminologies used in Decision Making; Steps in Decision Making Decision making Environments – Condition of Certainty, Uncertainty and Risk Decision under Uncertainty- Laplace Criterion, Minimax-Maximin Criterion, Maximax Gain or Minimin Loss Criterion; Hurwicz Criterion; Savage Criterion (Managerial Cases on these criterions) Text Books: Title 5) Operations Research – 11th Edition 6) Quantitative Techniques, Theory and Problems 7) Quantitative Techniques in Management – 4th Edition 8) Quantitative Methods and Operations Research Author Kanti Swarup, P K Gupta and Man Mohan Tulsian and Pandey N D Vohra K Shridhara Bhat Publisher Sultan Chand & Sons, New Delhi Pearson Publication Tata McGraw Hill Himalaya Publication

9) Operation Research – 3rd Edition

S Kalavathy

Vikas Publication

Financial Management
Code:2003 Teaching Hours: 4 Hours Per Week Credit Points : 04 Semester End Exam Marks : 80 Internal Marks : 20 Obejctive: 1. To understand the changing rule of finance manager and the impact of various decision on finance functions. 2. To understand the various concepts in costing. No. of hrs. 05 Module I Introduction to Financial Management: Goals of Finance Managers: Profit Maximization, Wealth Maximization, Value Creation (Risk); Functions of Financial Management: Financing, Investment, Dividends and Duties of Finance manager No. of hrs. 14 Module II Financial Planning: Estimation of Capital required by an undertaking, Capitalization - Over & under Capitalization, Impact of both of Financial decisions; Leverage --Operating,-Finance, Combined; Capital Structure Theories ,Sources of Capital; Cost of capital --Cost of Equity Cost of preference ,Cost of Reserves , Cost of Debt ,WACC No. of hrs. 15 Module III Long and short term Finance: Concepts of time value of money; Capital Budgeting – Nature of Projects: Evaluation Criteria, Traditional (PB, ARR), DCF-(NPV, IRR, PI), Evaluation of Investment Proposal, Introduction to Risk under capital budgeting, Capital rationing and Investment Decisions. Module IV No. of hrs. 13 Concept of WC management: Determinants of WC, Estimating the WC needs, Facets of Cash management, Managing Cash collections and Disbursements, Credit Policy and Optimum Credit Policy, Credit Policy Variables, Monitoring Receivables, Inventory Management Module V No. of hrs. 03 Objectives, Techniques of Inventory Management, Concepts of Narasimhan, Tandon & Objectives of Profit Planning: Chore Committee report Essentials of Profit Planning, Preparation of profit Plan, Dividend Policy,-Walters Model,-Gorden Model -Rules regarding creation of Reserves, Issue of Bonus Shares. Recommended Texts: 1. Financial Management: G.Sudarsana Reddy, Himalaya Publishing House 2. Financial Management: Khan and Jain, TMH Publications. 3. Financial Management: Prasanna Chandra, TMH Publications. Reference books:

1. 2. 3. 4. 5. 6.

Cases in FM: I.M.Pandey and Ramesh Bhat Cases in FM: Bhasin Fundamentals of FM: Brigham and Housten Fundamentals of FM: James C Horne Principles of Managerial Finance: Gitman Contemporary Financial Management: Kothari & Dutta, Macmillan India Ltd.

HUMAN RESOURCES MANAGEMENT Code: 2004 Teaching Hours: 4 Hours Per Week Credit Points : 04 Semester End Exam Marks : 80 Internal Marks : 20 Objectives: All managers need to understand the challenges in “managing humans” regardless of what his functional area of specialization is .This elementary course would answer “What it takes to ‘manage’ humans? Why humans are a ‘resource’ and what makes them special? The purpose of this course is to bring out issues involved in the management of human resources (HRM), both from current theory as well as practice. The course will allow the learner to familiarize himself /herself with all functions of HRM, right from Recruitment to Retirement, with inputs on HRD, and Compensation. The pedagogy will be learner centric involving case studies, role plays and experiential learning activities, along with the traditional lecture method for conceptual clarity.

MODULE 1. Introduction to Human Resources Management (8 hours) Introduction, meaning, definition, nature and scope of HRM and HRD, evolution of HRM, Difference between Personnel Management and HRM, features of HRM, HRM functions, objectives of HRM, policies, procedures and Programmes, practices, Organization of HRM, line and staff responsibility role of personnel manager and HR manager, qualities of HR, HR Manager as a Strategic partner, factors influencing

HRM, Opportunities and Challenges in Human Resource Management MODULE 2. Human Resources Planning Objectives-Importance-HRP Process- Manpower Estimation-Job analysis-Job Description-Job Specification. 2. (a) Recruitment- definition, objectives, subsystems, factors affecting recruitment policy, centralized and decentralized recruitment, , recruitment sources, recruitment techniques, recruitment process, cost benefit analysis of recruitment sources. Selection, Placement and Induction: meaning, definition of selection, essentials of selection procedure, significance of selection process and organizational relationship, selection procedure, various types of tests (aptitude, achievement, situational, interest, personality), different types of interviews and interview process, means to make interview effective, medical exams, reference checks, final decision, employment, placement and induction. (08 hours) 2(b) Retirement/Separation-Superannuation-Voluntary Retirement SchemesResignation-Discharge-Dismissal-Suspension-Layoff. (08 hours) MODULE 3. Training and Development(08 hours) Meaning of T & D, importance of training, benefits of training, need and objectives, assessment of training needs, areas of training, training methods, on-the job and off-the-job training, advantages of training, training procedures and final evaluation. Career PlanningSuccession Planning. MODULE 4. Performance Management System- (09 hours) Definition, Concepts and Ethics-Different methods of Performance Appraisal- Rating Errors-Competency management.
MODULE 5. Compensation Management (09 hours)

Compensation Management: Introduction, definition, need for sound salary administration, objectives, factors affecting wages/ salary levels, job evaluation, wage salary survey, salary structure, salary fixation, incentives, profit sharing, bonus concepts, ESOPs, pay for performance, Benefits administration, employee welfare and working conditions-statutory and voluntary measures

Books Recommended:-

1. Human Resources Management- Gary Dessler 2. Managing Human Resources – Bohlander et all – Cengage Learning 13 Ed., 2004. 3. Personnel Management – C.B Mamoria 4. Human resource management – Werner , Deismone , CENGAGE learning , Indian Edition , 2006 5. Human Resource Management -Biswajeet Patnayak - PHI 3IE, 2005

REFERENCES 1. Richard.I. Henderson: KNOWLEDGE BASED WORLD - Prentice-Hall. 2. Richard Thrope & SYSTEMS - Prentice-Hall. 3. Thomas.P.Plannery, PEOPLE, PERFOMANCE & PAY - Free Press. 4. Competency Based Edition, 2004

COMPENSATION MANAGEMENT IN Gill Homen : STRATEGIC REWARD David.A.Hofrichter & Paul.E.Platten: HRM, Ganesh Shermon, TMH, 1st

5. Arun Monappa - Industrial Relations, Tata McGraw Hill Publishing Company Ltd.le, 2002.

MARKETING RESEARCH
Code:2005 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80
Objectives:

Credit Points : 04 Internal Marks : 20

i.

The objective of the course is to equip the student with the skills of Marketing Research.

ii. To enable the students to identify marketing problems and resolve it through a systematic manner by adopting appropriate MR methodolgy. iii. To enable the students to take decisions regarding marketing by equiping them with various testing procedures. Pedagogy: Lectures, Assignments, Projects, Practical Exercises and Seminars
MODULE TITLE TOPICS Meaning scope and functions of market research, planning and execution of market research, marketing research process Problem formulation and research designs, designing exploratory, descriptive and conclusive research experimental designs,primary and secondary data, tools for collection of data, Types of scales used, applicability of tests depending on the scales Probabilityand non probability methods of sampling, sample size, field collection of data TIME ALLOTED

I

Introduction to Marketing Research

4 HOURS

II

Research Design

8HOURS

III

Scaling techniques Sampling and Sampling Techniques

10 HOURS

IV

Questionnaire design and Hypothesis testing Tabultion and Analysis of Data

Questionnaire design Estimation of Mean and proportion Hypothesis testing

16 HOURS

V

Tabulation and Analysis Data, reporting the findings, applications, multivariate tests ANOVA, use of software for analysis e.g. SPSS/ Minitab/ Systat Motivation research, Product related research, advertising research, market and sale analysis research

( 12 HOURS)

Evaluation: Continuous Internal Assessment – 20 marks Semester End Examination – 80 marks

Text Books :

Marketing Research by Tull and Hawkins Marketing Research by Naresh Malhotra

BUSINESS COMMUNICATION – I (OPEN ELECTIVE) Code:2006 Teaching Hours: 4 Hours Per Week Credit Points : 04 Semester End Exam Marks : 80 Internal Marks : 20

Objective : To expose the student to communication theory MODULE 1. Business writing principles Completeness, Conciseness, Corrections, Consideration, Concreteness, Clarity, Courtesy, Exercises, On Each Of the components. 08 Hrs MODULE 2. Business Correspondence Business Letters For All Occasions, Memorandum, Special Time Saving Message Media: Telephone, Facsimile, Short message service, E-mail and social networking on the internet. Precise writing of commercial matter, meeting and conferences, notices and agenda, minutes writing, organization and conduct of conference and discussion group reports. The resume, the curriculum vitae and the covering letter. 18 Hrs MODULE 3. Oral communication The communication process, The characteristics of face to face exchange oral statements, Preparation of delivery, speeches, extempore, impromptu and presentations. Semantics, and barriers to communication, words that confuse, and heteronyms 08 Hrs MODULE 4. Oral communication Planning And Conducting Of Interview, Talking To Groups At Work Effective Listening Exercises In Oral Communication

08 Hrs

MODULE 5. Report writing: Types of reports, structure of reports, visual aids, charts, tables and diagrams, overhead projector and slide projector, qualities of well written reports Short reports - analytical memorandum reports, informational memorandum report 08 Hrs Suggested Books 1. Commercial Correspondence & Office Management – R.S.N. & Pillai & Bhagawati, S Chand & Co. 2. Communication Today – Ray Rubeen, Himalaya Publishing House – Mumbai. 3. Business Communication- Leslkar & Pettit – AITBS – Publishers Delhi

4. Business Communication Today – Sushil Bahl –Response Books, Sage Publications, N. Delhi 5. The Essence of Effective Communication – Ludlow & Panton PHI New Delhi 6. Business Communication Pradahan Bhende & Thakur Himalaya Publishing House Mumbai

PRODUCTION AND OPERATIONS MANAGEMENT Code: 2007 Teaching Hours: 4 Hours Per Week Credit Points : 04 Semester End Exam Marks : 80 Internal Marks : 20 Objectives: · To understand a systems view of operations. · To provide conversion capabilities for meeting the organisation’s goals and Strategies. · To understand the conversion of into outputs with various technology Module I: No.of hrs.: 10 · Role of operation management, meaning of operation’s function, importance of operations management, types of transformation systems, product Vs services. Interface of operation’s systems and system’s view of operations management. · Introduction to technological changes in operations management –Evaluation & impact on mgt, Manual technology, Mechanized technology and automated technology. Meaning, advantages and applications of Robotics, N/C machines, CAD and CAM, FMS, Group technology. · Introduction to Quality Control

No.of hrs.: 4 Module II: · Plant location – Importance of location decisions, factors influencing locations, selection of locality,Excercises on Point rating, Factor rating &Graphical method. · Facilities layout – Meaning, definition, scope, objectives of good layout, types of layout, basics of layout planning models – graphic, , Load distance analysis, computer models – CRAFT. Module III No.of hrs.: 12 · Production planning and control – basics functions of PPC and its variants in different system of manufacture, production cycle. · Forms of scheduling, basic scheduling problems- n job with machines, Product sequencing. · Line balancing methods – Largest candidate rule method, Ranked positional weights method

No.of hrs.: 12 Module IV · Work study – definition, importance, objectives, benefits. · Method study – Objectives, benefits, procedures, basics of process charts & Basics of flow process chart & two handed process chart. · Work measurement – meaning and benefits. · Time study – meaning and objectives, steps in making a stop watch time study, principles of motion economy. Module V No.of hrs.: 12 · Introduction to supply chain mgmt Material planning –. Source of supply of materials, make or buy decisions, selection and evaluation of suppliers. · Stores and inventory control - objectives of stores, basic prerequisites for efficient management of stores,Codification system · Types of inventory costs, EOQ, safety stock, ROL systems of inventory control – ABC,VED, 2 bin and review systems. · Value analysis – definition, phases of value analysis and selection of materials, material Utilization of a product or assembly. Text Books: Title Author Publisher Year Elwood S. Buffa. Modern production and operation management production and operations management Everette E. Adam., Jr. Ronald J. Ebert K. Ashwathappa Production and operations management Shridhar Bhat Elements of PPC Samuel Eilion. Materials management procedures text A. K. Dutta and cases

Environmental Studies and Human Rights (Open Elective)

Code: 2008 Teaching Hours: 4 Hours Per Week Credit Points : 04 Semester End Exam Marks : 80 Internal Marks : 20 Objectives: 1. To create Awareness about Environment & Human Rights. 2. To make students sensitive to these Issues & their Impact on Society. Section A – Environmental Studies

Module 01

Environmental Studies Definition, Scope and Importance of Environmental Studies Need for Public Awareness Multi-disciplinary Nature of Environmental studies Ecosystmens Concepts of any Ecosystems Structure & Functions of an ecosystem Energy flow in the ecosystem Ecological succession Food chains, Food webs and ecological pyramids. Environmental Pollution & Social Issues Definition, causes, effects and control measures of Air Pollution, Water Pollution, Soil Pollution, Marine Pollution, Noise Pollution, Thermal Pollution, Nuclear Hazards Solid Waste Management Role & Individuals is prevention of pollution Disaster Management: Folds, earthquakes, cyclone and landslides, Tsunami. Social issues in Environmental Management. Climater change & Global Warming

02

03

Section B – Human Rights Fundamentals of Human Rights 04 Nature, origin and Development of the concept of Human Rights Functions of Human Rights in Modern Society Limitations of Human Rights. 05 Classification & Enforcement of Human Rights

Civil, Political, Social and Economic Rights Rights of vulnerable groups such as women, children, minorities, tribal and the disabled Constitution and Human Rights in India Basic principles governing enforcement of human rights at National, Regional and International Levels. National/State Human Rights Commission – organisation, Functions and Powers. Total A B 40 + 40 = 80 10 + 10 = 20 ___________________________ 50 + 50 = 100

Weightage of Marks Internals

Books For Reference 1. S.Sinha, M. Shukla & R. Shukla (2005) A Text Book of Environmental Studies, AITBS Publishers, New Delhi. 2. Barucha Erach (2005) A Text of Environmental Studies, Oxford University Press, Hyderabad. 3. De A.K. – “ Environmental Chemistry”, Wiley Eastern Ltd. 4. Sharma B.K. – “Environmental Chemistry”, Goel Publishing House, Meerut. 5. Volumes of Down to Earth, Centre for Science & Environment, New Delhi. 6. H.O. Agarwal – Human Rights, Central Law Publicatins, Allahabad 7. Kaul/ L. Jawahar – Humarn Rights, Issues and Perspectives, Regency Publication, New Delhi. 8. Dr. M.J. Bhandari Dr. B.Vasanth Kumar Prof. Raghava Naik Text Book of Environmental Studies & Human Rights Available at 1. Bharath Book Depot, Dharwad 2. Vijaymandir Book Depot, Hubli

MBA III SEMESTER
STRATEGIC MANAGEMENT AND BUSINESS ETHICS Code:3001 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80 TEACHING OBJECTIVES:
1.

Contact Hours: 50 Credit Points : 04 Internal Marks : 20

To enable the student to appreciate and articulate the developments in the corporate world 2. To exposes the student to the Strategic issues in decision making through extensive use of practical case studies, current events, etc. 3. To help the student imbibe the importance of ethics in management MODULE I CONTENTS HOURS Definition of Strategic Management, Strategy and Business Policy, SBU & Need for Strategic Management 10 in SBU, Strategic Management model, Strategic Intent Elements of Strategic Management – Mission and Objective – why, how are they formulated, why do they change, examples of Mission /Objective. Factors influencing formation of Objectives and Mission Policies, Programs, Budgets, and Procedures 12 General Environment Identifying external environment variables: Economic factors, Technological factors, Social factors, Porter’s Approach to Industry Analysis., Drawing an industry matrix / ETOP analysis Internal Analysis and Diagnosis, VRIO framework Competitive Advantage, Value-chain analysis, internal factors to be analyzed – Marketing and distribution factors; R&D factors; Production & Operations factors; Corp. Resources & Personnel factors; Finance factors, diagnosing strengths and weaknesses of an organization. Developing a IFAS and strategic advantage profile. (IFAS+EFAS=SGAS Matrix), SWOT Analysis & TOWS Matrix Generic Strategic Alternatives Basis-Porter’s Generic 8 Strategies, Strategy Variation, Internal and External alternatives to strategies, Concentric Strategies, Diversification strategies; Related / Unrelated, Horizontal & Vertical Corporate level Decision Making: Strategic Choice and 8 Implementation Analytical Tools – BCG Matrix, GE Business Screen Business Ethics: Introduction to Business Ethics, 12

II

III

IV

V

Ethical Problems in Business, Ethical Choices in Business, Importance of Ethics in Business, Moral Standards Textbooks: 1. Strategic Management by- Wheelen, Hunger and Rangarajan Pearso Publication. 2. Strategic Management by- Hill and Jones, Biztantra Publication 3. Ethics in Indian Management & Indian ethos –Biswanath Gosh ,Vikas publication 4. Ethical Choices in Business – R.C. Sekhar.. 5. A Study in Business Ethics – Rituparna Raj.

PERSONALITY DEVELOPMENT ( OPEN ELECTIVE ) Contact Hours: 50 Code:3002 Teaching Hours: 4 Hours Per Week Credit Points : 04 Semester End Exam Marks : 80 Internal Marks : 20 OBJECTIVES: Personal grooming and development Industry readiness, soft skills training corporate etiquettes, sensitivity to cultural diversity. CONTENT HOURS MODULE NO Personal Grooming : · Makeup Tips 01. · Personal Hygiene · Confidence Building 10 · Sanitation · Professional Dressing 02. Interpersonal Skills : · Relationship Management · Peer pressure · Team Building Stress and Time Management : · Types of Stress · Overcoming and symptoms of stress · Time Management Skills · Peronality Test & Stress Test Communication Skills : · Basic E – Mail etiquattes · Communication for Job · Telephone etiquattes Pre Placement Activity: · GD Skills · Interview Skills · Negotiation Skills · How to get the right job?

10

03.

10

04.

10

10

05.

RECOMMENDED TEXT BOOKS: 1. Personality Development : By Goel O. M. 2. Personality Development : by Wallacle & Masters

MACRO ECONOMICS FOR MANAGERS (Open Elective) Code: 3003 Contact Hours: 50 Teaching Hours: 4 Hours Per Week Credit Points : 04 Semester End Exam Marks : 80 Internal Marks : 20 Objective : 1. To focus on economic reforms in india and analyse their impact on industry 2. To use macro economics as tool in mangerial decision making process Pedagogy : Lectures, Assignments, and Seminars MODULE Topics No. 1 2 Overview, definition, nature and scope of Macro economics Macro Economics polices in India : Monetary policy, Fiscal policy, Budget ( Union Budget) Impact of the Budget on business. Exim policy National Income : Concepts, basic Terminology, Income & Product Concepts, Fundamental National Accounting Identities and measurement, Growth performance of Indian economy. Aggregate demand and income determination, Consumption function, Investment function, Multiplier, Theories of interest – Classical & keynesian, Is and LM curves, Inflation, its effects, and control. Inflation in india. Open Economy : Elements of Open Economy and closed economy LPG Policy Project ;Application of Macro economics in the process of decision making Reference Books
· · ·
1.

No. of hours 05 10

3

10

4

15

5

10

Charles L. Schultze : Natioanl Income Analysis Misra & Puri Economic Environment of Business A. B. N. Kulkarni & Dr. A. B. Kalkundrikar : Indian Economy

Code: 3004 Teaching Hours: 4 Hours Per Week Semester End Exam Marks : 80 Unit Topics 1

DISASTER MANAGEMENT (Open Elective)
Contact Hours: 50

Credit Points : 04 Internal Marks : 20 No. of hours 10

2

3

4

5

Introduction: Dimensions of Natural & Anthropogenic Disasters, Principles / Components of Disaster Management. Organisational Structure for Disaster Management, Disaster Efforts, Flood Control, Drought Management, Cyclones, Avalanches, Mangroves, Land Use Planning, Inter-Linking of Rivers, Role of Union/States, Role of Armed Forces/Other Agencies in Disasters, Important Statutes/Legal Provisions, IEDs/Bomb Threat Planning Operation Management (OM), Risk Assessment and Disaster Response, antifriction Techniques, NGO Management, SWOT Analysis based on Design & Formulation Strategies, Insurance & Risk Management, Institution Awareness and Safety Programmes. Psychological and Social Dimesnsions in Disasters, Trauma and Stress, Emotional Intelligence, Electronic Warning Systems, Recent Trends in Disaster information provider, Geo Informatics in Disaster Studies, Cyber Terrorism, Remote Sensing & GIS Technology, Laser Scanning. Applications in Disaster Management, Statistical Seismology, Quick Reconstruction Technologies, Role of Media in Disasters, Mangement of Epidemics, Bio-Terrorism, Forecasting / Management of Casualties. Disaster Management in India: Disaster preparedness, Disaster mitigation, Forecasting and warning of disasters, Assessing risk and vulnerability, Disaster management in India, Role of news media in Disaster management, Rehabilitation of victims.

10

10

10

10

Reference Books
1. Singh, Disaster Management : Future APH Publishers, New Delhi, 2008 2. Saravanakumar, Disaster Management, Himalaya Publishing House, 2010 3. Goel, S.L, Encyclopedia of Disaster Management. Deep & Deep Publications Pvt. Ltd. 2008 4. Sahni, Disaster Mitigation : Experiences and Reflections, PHI Learning, New Delhi, 2008 5. Shaw, Disaster Management, Orient Longman, New Delhi, 2008 6. Sundar, Disaster Management, Sarup & Sons, New Delhi, 2008 7. G.K. Ghosh, Disaster Management A.P.H. Publishers, New Delhi, 2008 8. Singh, Disaster Management, APH Publishers, New Delhi, 2008 9. Ayaz Ahmad Disaster Management : Through the New Millennium Anmol Publications, New Delhi, 2008 10.Gaur, Disaster Management, Authors Press, New Delhi.

BUSINESS MARKETING Subject code: 3005 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80

Internal Marks : 20

Course Objectives 1. To gain insights in to the various steps of Organizational Buying Process. 2. To understand the planning process for Business Marketing products and services and the modalities of Segmenting, Targeting and Positioning Business products and Services. 3.To understand global practices of Organizational Buying and analyze the web presence of Companies. 4.To understand the process of managing Business Marketing Channels, advertising for Business products and Services and Managing the personal Sales force for Business Markets. Teaching Methodology Lectures, Presentations, Interaction with Industry Experts, Assignments, Case Studies and Live projects / Exercises. MODULE CONTENT NO Definition, Meaning & Difference of Business and 01. Consumer Product. Classification of Business Consumers [Commercial Enterprises / Govt. / Institutions]. Classification of Business Products with Marketing Strategies. Concept of Derived Demand. Key Characteristics of Organizational Buying Process 02. [OBP], Influential forces: Environmental, Organizational Forces, Group Forces & Individual Force Influence on OBP Purchase Organization [Structure/Functions] Business Buying Process [8 Stage Model]Buying Center, Buying Situation Analysis with Marketing Strategies. Buying Motivations of Business Buyers [Rational/Emotional Motives], Supplier relationship, Purchasers evaluation of Potential Suppliers. Supplier Capability & Supplier Performance. Marketing Information System for Business marketing, Eprocurement. Business Marketing Planning, Problems in Planning, 03. Planning Process Organizational Demand Analysis. Segmenting the Business Markets, Targeting and Positioning [STP] Business Product Strategies: Core HOURS 07

15

10

04.

05.

Competency, Product Quality, Product Policy New Product Development – Business Products Managing Service for Business Marketing Business Services: Challenges Managing Business Marketing Channels Pricing Strategy for Business Markets Advertising and Promotions Strategy for Business Markets Managing Personal Selling Function in Business Markets: Organizing Personal Selling Effort, Key Account Mgt., Sales Administration, Transforming the selling process through Internet.

08

10

Text Books Business Marketing Management : B2B 9e by Michael Hutt, Thomas W Speh, Cengage learning Reference Books Industrial Marketing by Reader, Brierty and Reader, PHI Industrial Marketing Text and Cases by Franchis Cherunilam, HPH Industrial Marketing Management by M. Govindrajan, Vikas publication Industrial Marketing by P.K.Ghosh, Oxford university press Business to Business Marketing by U.C. Mathur, New age international publishers Industrial Marketing by Hory shankar Mukerjee, Excel Books

CONSUMER BEHAVIOUR Subject code: 3006 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80

Internal Marks : 20

SALES & DISTRIBUTION MANAGEMENT Contact Hours: 50 Subject code: 3007 Work Load: 4 hrs/week Credit Points: 4

Semester End Exam Marks : 80 20
MODULE NO 01. CONTENT

Internal Marks :
HOURS 12

02.

03.

04.

05.

Introduction to Sales Management & Selling Process Evolution of Sales Department, Evolution of Personal Selling, Meaning and objective of Sales Management Nature and Role of Sales Management Personal Selling Strategies Types of Personal Selling (Industrial, Retail and services) Types of Selling (Order takers, Order creators, Order getters) Theories of Selling – AIDA Difference between Selling & Marketing Management Process Sales Management Process Emerging Trends in Sales Management. Stages Prospecting (process & Methods) Handling customer objections-Methods of Closing Sale (This module includes role play by students regarding handling customers & sales close) Managing Sales Information or Setting Personal Selling Objectives Types of Personal Selling Objectives Qualitative & Quantitative Important terms: Market Potential, Sales Potential, Sales Forecast Forecasting Market Demand Market Demand Function Market Demand Forecasting Marketing Decision Support System Forecasting Process Methods of Forecasting. Organizing Sales Efforts Management of Sales Territory & Management of Sales Quota Functions & Qualities of Sales Executives Sales Territory-Concept Designing: Reasons & Procedures Shapes Meaning of Sales Quota Objectives and Principles of setting Sales Quota Quota Setting – Procedure / Methods Types Problems in Setting Sales Quota Sales Budget Control & Cost analysis Purpose of Sales Budget Sales Budget – Form and Procedure Sales Audit. Distribution Management: Distribution Management - Marketing Channels. Structure Functions and Relationship, Retailing and Wholesaling, Logistics and physical distribution, Structure and Strategy, Design of Channel system and Distribution Systems.

10

12

08

08

Retail and Brand Management Subject code: 3008 Contact Hours:50 Credit Points: 4 Work Load: 4 hrs/week Semester End Exam Marks : 80 Internal Marks : 20 MODULE 1

Text Book : Sales Management- Decisions, Strategies and cases by Richard R. Still, Edward W. Cundiff; and Norman A.P. Govani- 5/e. Prentice Hall Publications, New Delhi. Reference Books : 1. Professional Sales Management by R- E. Anderson, Joseph F. Har,Alan J. Bash – McGraw Hill Inc. International Student Edition 2. Marketing Channels- Louis W. Stern, Adel L ER-Ansary, Anne T. Coughlan. 5\e. PHL, New Delhi . 3. ‘Cases in Marketing Channel strategy’, by Robert J.Foster Arch G.Woodride and J.Taylor Sims, Harper and Row Publishers. Textbook: Sales and Distribution Management by Tapan Panda and Sunil Sahadev Oxford publication

Perspectives on Retailing Duration: World of Retailing, Retail management, (9 hrs) introduction, meaning, characteristics, emergence of organiziations of retailing-Types of Retailers -Multichannel Retailing -Customer Buying Behavior Retailing strategy and planning Retail Market Strategy -Financial Strategy Site & Locations –Human Resource Management, Information Systems and supply chain management & Logistics Merchandise Management Planning Merchandise Assortments -Buying systems -Buying merchandise –Pricing -Retail Communication Mix Duration (9 hrs)

MODULE 2

MODULE 3

Duration: (9 hrs)

MODULE 4

Branding perspectives, branding challenges Duration: and opportunities, the brand equity concept, (13 hrs) strategic brand management process Identifying and establishing brand positioning and values, customer based brand equity, steps of brand building, brand building

implications, brand positioning and values, positioning guidelines, defining and establishing brand values MODULE 5 Planning and implementing brand marketing Duration: programs, choosing brand elements to build (10 hrs) brand equity, options and tactics for brand elements, designing marketing programs to build brand equity, product strategy, pricing strategy, channel strategy, Integrating marketing communications, to build brand equity, leveraging secondary brand knowledge to build brand equity.

Text book: · Strategic brand management- Kevin Keller- Pearson Education · RETAILING MANGEMENT by Levy and Weitz. Tata McGraw-Hill, 5th Edition Reference:
· · Brand management The Indian Context – Y L R Moorthi –Vikas Publication Product Management by Donald R Lehmann and Russel S Winner 2nd Edition Irwin/McGraw Hill · Retail Management, Barry Berman- PHI, 9/E, 2005 · Retail Marketing Management, David Gilbert- Pearson Education 1/e, 1999 · RETAILBIZ,Magazin SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Subject code: 3009 Contact Hours: 50 Work Load: 4 hrs/week Credit Points: 4

Semester End Exam Marks : 80 20
Pedagogy
MODULES

Internal Marks :

: Lectures, Assignments, Projects, and Seminars CONTENT

NO OF HOURS

Module I

Introduction: Concepts of investment- Financial and non-financial forms of investment – Objectives of financial investment, investment methods – Security and non-security forms of investment – Sources of investment information- Investment Instruments Valuation of securities – bond and fixed income instruments valuation - bond pricing theorems, duration of bond and immunisation of interest risk, term structure of interest rate, determination of yield curves, valuation of equity and preference shares (Dividend capitalisation & CAPM). Analysis of risk & return, concept of total risk, factors contributing

06

Module II

10

to total risk, systematic and unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power risk. Risk & risk aversion. Capital allocation between risky & risk free assets-Utility analysis Fundamental & Technical Analysis of equity stock. Concept of Module intrinsic value. Objectives and beliefs of fundamental analysts. IV Economy-Industry- Company framework, Economic analysis and forecasting. Theory of Technical analysis, points and figures chart, bar chart, contrary opinions theory, confidence index RSA, RSI, Moving average analysis, Japanese Candlesticks. Behaviour of stock market prices – The market mechanism, testable hypothesis about market efficiency, implications of efficiency market hypothesis for security analysis and portfolio management. Asset pricing theories, CAPM & Arbitrage pricing theories. Modern portfolio theory – Asset allocation decision. Dominant & Module Efficient portfolio – simple diversification, Markowitz diversification V model, selecting an optimal portfolio – Sharpe single index model. Determination of corner portfolio. Process of portfolio management – International Diversification. Portfolio performance evaluation – Sharp & Treynor & Jensen’s measure. Portfolio revision – Active and passive strategies & formula plans in portfolio revision. Mutual funds- types, performance evaluation of mutual funds, functions of Asset Management Companies. RECOMMENDED BOOKS: 1. Investment Analysis and Portfolio management – Prasanna Chandra – TMH - 2nd Edition, 2005 2. Investments – Zvi Bodie, & Mohanty – TMH – 6th Edition, 2005 3. Investment Management – V K Bhalla ( S.Chand & Co) 4. Security Analysis & Portfolio Management, S. Bhat, Excel Books. International Financial Management Subject code: 3010 Contact Hours: 50 Work Load: 4 hrs/week Credit Points: 4

Module III

10

12

12

Semester End Exam Marks : 80 20

Internal Marks :

Objective: To give exposure to all aspects of International financial management. Pedagogy: Lectures, Assignments, case studies, seminar, project
MODULES

CONTENT International Finance: International Monetary System. Capital Flows and Flight-External Debt & Equity Financing.

NO OF HOURS 06

Module I

Analysis and preparation of BOP Module II International Financial Markets and Instruments-Forex Markets, Cash and spot Exchange Markets, Euro Currency market. Capital and money markets – GDRs, ADRs, ADS Bonds, FRNs -Cross currency rates and interest rate arbitrage Problems on Basic Exchange Rate mechanism Indian Forex Market-Convertibility of Rupee - Exchange Control -Determination and forecasting of Forex rates - Law of one price - Purchasing power parity - Interest Rate Parity Currency Derivatives trading on NSE.

14 10

Module III

Financing of Foreign trade:-Interest and currency risk Module Compensation for risk -Risk Management and products IV Swaps, Options, Futures in Forex Markets - Hedging Instruments - International Investment Strategies-Exposure Management. Documents Project Commercial banks and Foreign payments: International payments mode and costs International Working Capital Management: Multilateral Module Netting; MNC capital budgeting basics V TEXT BOOKS: 1. Multinational Business Finance - Eiteman, Stone hill and Mofett (Addison Wesley,) [MBF­-E] 2. International Financial Management-Jeff Mactura (Thomson) 3. International Financial Management – Madhu vij TMH. Reference: 1. International Financial Management 4/ed - PG Apte (Tata Mcgraw Hill,) 2. Foreign Exchange Markets - SlU'endra Yadav, Jain and Peyrard (Macmilan,) 3. International Finance - Maurice levi (McGraw Hill Inc.,) etc. 4. Foreign Exchange & Foreign Trade - C. Jeevanandam 5.International Financial Management - Eun & Reswick (Tata Mcgraw Hill). 6. International Financial Management - Srinivasan, Dr. B. Janakiraman (Biztantra) 7. International money and finance – Melvin (pearson education) CASES: 1. Malaysian Foreign Exchange Policies (MBP-E) - Module 1

10

10

2. 3. 4. 5.

Lufthansa (MBF-E) - Module 5 Tektronix (MBP-E) - Module 5 Zappa Chemical Co. & the Buba(MBF-E) - Module 5 Efficient funds flow at Eastern Trading Co. (E&R) -Module 6

6. Turkeys Kriz(A): Deteriorating BOP (MBP-E) 7. Toyotas European Operating Exposure WEBSITES : www.stcionline.com -. Provide Infonnation on Money Market, Govt. Securities etc. www.finmin.nic.in _. for latest policy guidelines and notifications on external borrowings! ADRlGDR etc. . www.rbi.org- Exchange control manuals and updates as well as weekly statistical supplements. Tarapore committee report & Y.V.Reddy's Report on Capital Account Convertibility www.wto.org- Provides news, statistics, links to international org's www.worldbank.org-provides more than 190 country at a glance" tables, global economic prospect, etc www.ft.com - website of The Financial Times, a leading international business news paper www.economist.com - Website of The Economist. an international weekly journal www.imf.org/external-- Asian Crisis, BOP, special drawing rights, etc www.bis.org - Website of the bank for international settlements. Many interesting reports and statistics c: obtained here. www.oanda.com.- Provides current rates and forecasts for world's major currencies and currency news analysis. www.appliederivatives.com .. Provides information about Derivatives. www.finpipe.come www.fxcm.com

MERGERS AND ACQUISITIONS Subject code: 3011 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20
MODULES CONTENT

Internal Marks :

NO OF HOURS

Module I

Mergers: Types and characteristics of mergers - Motives behind mergers - Theories of mergers – Synergy - Role of industry life cycle - Value creation in horizontal, vertical and conglomerate mergers Forces contributing to M&A Activities Strategic perspective of mergers: 5 stage model – due diligence - methods of financing mergers – open offer, cash offer, share exchange ratios – Merger as a capital budgeting decision Valuation: Valuation approaches – DCF method – relative valuation – valuation of operating and financial synergy – valuing corporate control – valuing of LBO Post Merger: Integration of Human resources – integration of accounts – procedure laid down under companies act 1956. Takeovers and defences: Friendly take over, hostile takeover, White knight, black knight, poison pill Legal aspects of M&A Company’s act 1956, Indian income tax act 1961, SEBI takeover code, provisions of competition act.

12

Module II

12

08

Module III

08

Module IV Module V

10

REFERENCES: 1. 2. 3. 4. Shiv Ramu – Corporate growth through mergers and acquisitions P Mohan Rao – Mergers and Acquisitions – Deep and Deep Publications Machiraju – Mergers and Acquisitions - New Age Publications Ramanujam et al. - Mergers – TMH, 2003

5. Handbook of International Mergers and Acquisitions – Gerard Picot – Palgrave Publishers Ltd. 6. Mergers acquisitions and Business valuation – Ravindhar Vadapalli – Excel books, 1/e 2007 7. Ashwath Damodaran – Corporate Finance-Theory And Practice – John Wiley Sons 8. Company Law & Practice – Taxmann – Recommended book for module-8 Financial Institutions, Markets and Derivatives Subject code: 3012 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20
MODULES CONTENT

Internal Marks :
NO OF HOURS

Module I

Module II

Module III

Module IV

Introduction: Financial Development and Economic Development, Role of financial system in economic development, financial services and products, financial innovation, financial engineering. Equity Markets: Primary Markets: Its operations, methods of raising fund, IPO’S, Book Building, participants in PM, price fixing and allotment of share, SEBI guidelines Secondary market: Its Organization & functioning, trading and Settlement Procedures in BSE and NSE. Depositories, Depository participants. Indices and Index Construction. Demutualization and Recent collaboration among Stock exchanges. Bond Markets: Govt. securities market: Money market instruments, trading system, participants, Corporate Debt Market: Instruments and trading system. Financial Institutions: Domestic Financial Institutions, Foreign Institutional Investors, Commercial banks, private banks, Private insurance players in India, Micro Finance Derivatives: Futures: Futures, Forwards, valuation of futures, trading and Settlement system on NSE,

04

20

4

18

Module V

Initial margins, MTM and calculation of VaR. Options: Options, Types of Options, Option Trading combinations and strategies, Option valuation models – BSOPM and Binomial Models, Option Greeks. Interest rate Options - Caps, Collars and floors. Swaps: Swaps, Designing interest rate swaps and currency swaps. Valuation of Swaps. Special Topics: Credit Derivatives, CDS, Securitization, Introduction to NCFM, NISM and FIMMDA

04

Text Book 1) Financial Markets and Institutions by Dr S Guruswamy Thomson

2) Options Futures & Other Derivatives- John C.Hull - (Pearson Education), 6/e 3) Options & Futures- Vohra & Bagri - (TMH), 2/e

Organizational Development and Change Management Contact Hours: 50 Subject code: 3013 Work Load: 4 hrs/week Credit Points: 4

Semester End Exam Marks : 80 20
Pedagogy:

Internal Marks :

The course will be taught through a mix of lecture method, cases, and activities. MODULES CONTENT Concepts of Change Management: Definition, nature, scope and types of change. (02 Hours) Foundations of OD: Models and Theories of Planned Change (06Hrs) OD consultation and related issues (Power, Politics and OD) (02Hrs) Overview of Organization Development (OD): Definition, History and evolution of OD (03 Hours) The process of OD: Entering and Contracting, Diagnosing and analyzing diagnostic information, Feeding back diagnostic information, Designing Interventions, Leading and managing changing, Evaluating and institutionalizing OD interventions. (7Hrs) Human Process Intervention: (10 Hrs) a) Interpersonal and group Process Approaches: T- Groups, Process Consultation, Third Party Interventions, Team Building etc. b) Organization Process Approaches: Organization Confrontation NO OF HOURS

Module I

10

Module II

10

15

Module III

Meeting, Intergroup Intervention, Grid OD

Relations

Interventions,

Large

Group

Module IV

Module V

a) Performance Management: Appraisal, Reward Systems, b) Developing and assisting employees: Career Planning and Development Interventions, Workforce Diversity Interventions, Employee Wellness Interventions Techno-structural Interventions: Restructuring Organizations, Employee Involvement, Work Design etc. (6) Hours Strategic Interventions: Mergers and Acquisitions, Organization Transformation (Culture Change, Self Designing Organization, Organization Learning and Knowledge Management) (09 Hours) OD application in non conventional sectors like educational institutions, Hospitals, NGOs etc.-Future of OD.

Human Resources Management Interventions: (10 Hrs)

10

05

Book Recommended: 1. Organization Development and Change by Cummings and Worley, Thomson (S-W) Publication References: 1. Organization Development by French and Bell, PHI Publication 2.Management of Organizational change-Leveraging Transformations by K. Hari Gopal, Response Books Articles to be reviewed from: 1. Human Capital Magazine 2. HRD Review Human Resource Development Subject code: 3014 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20

Internal Marks :

Objective: The objective of this course is to give students a complete exposure to various functions of Human Resource Development. MODULES CONTENT Human Resource Development—Conceptual Approach Concept of HRD, Meaning and Definition of HRD, Need for Human Resource Development, HRD Objectives, Emerging Challenges in HRD, Factors contributing to growth of HRD in Organisations, HRD Philosophy, Outcomes of HRD, HRD at Micro and Macro levels, Role of HRD in Human Resource Management, Difference between Personnel Mgt. & HRD Training and Development NO OF HOURS

Module I

08

Module II

Module III

Module IV

Module V

2 (a)Training—Role and relevance, definition, Objectives of training, beneficiaries of training, training policy, factors influencing training policy, contents of training policy, methods and techniques of Training Needs Assessment(TNA), TNA process, approaches of TNA, training needs analysis, factors affecting training design, costs involved in training programmes, training methods, classification of training methods, selecting the best method, trainer’s roles, skills of a trainer, do’s and don’ts for trainers humor, strategies for using humor, training techniques. 2( b) Development - Management development, meaning, objectives and need for management development, methods of management development, evaluation of MDPs Performance Appraisal Introduction, Objectives of Performance Appraisal, Developing a performance appraisal system, introducing and operating performance appraisal system, distinction between performance and potential, process of performance appraisal, performance criteria, benefits of performance appraisal, pitfall and constraints, different types of employee appraisal systems, new trends in performance appraisal systems, 360degree appraisal system/feedback, uses of 360 degree feedback. Counseling Meaning, functions of counseling, need for counseling, components of the typical employee counseling programmes, characteristics of effective employee counseling programme, ethical issues in employee counseling Performance counseling process, manager’s role in performance review counseling, difference between counseling and mentoring Competency Mapping and Assessment Centres Meaning of Competency, competencies, developing competency models, Issues related to developing competency models, sources of competency information.Origin of the assessment centre, essential features of an assessment centre, how can assessment centres be used as a developmental tool?

12

10

10

10

Books 1. Emerging Human Resource Development (HRD) –S.K.Bhatia Deep & Deep Publication Pvt. Ltd., 2008. 2. Human Resource Development – Randy L. Desimone, Jon M. Werner and Dvid Harris Thomson South Western Publication. 3. The Handbook of competency Mapping—Seema Sanghi Sage Publications 4. Human Resources Management-- Gary Dessler. 5. Human Resource Management—Biswajeet Patnayak-PHI

LEGAL ENVIRONMENT OF MANAGEMENT Subject code: 3015 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20

Internal Marks :

Objectives: The Management of employees, both individually and collectively, remains a central feature of organizational life. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels. PART A INDUSTRIAL RELATIONS MODULES CONTENT INTRODUCTION TO INDUSTRIAL RELATIONS: The Concept Industrial Relations The Dynamic Context of Industrial Relations: Globalization and the National Economy, Responses to Competitive Pressures, Changes in Employment Practices, The Actors in Employee Relations: Management, Unions and the State. Role of Trade Union in Industrial Relations. INTERACTIONS & OUTCOMES IN INDUSTRIAL RELATIONS: Employee Involvement & Participation :Concept, Objectives and Forms, Ethical Codes, Discipline & Grievance Management: Forms and Handling of Misconduct. Collective Bargaining: Importance, Forms, Process of Negotiation and Recent Trends in Collective Bargaining. Disputes – Causes and Prevention Industrial Relations & Technological Change, International Labour Organization (ILO): Objectives, Structure and Procedure for Admission as a Member. Managing Without Unions, The Future Direction of Industrial Relations PART B Labour Laws LEGAL FRAMEWORK OF INDUSTRIAL RELATIONS: · Settlement Machinery for Industrial Disputes: Conciliation, Arbitration & Adjudication, · Legislation: The Trade Unions Act, 1926, · The Industrial Dispute Act 1947, · The Factories Act 1948, NO OF HOURS

Module I

10

Module II

10

Module III

08

Module IV

12

Module V

· The Maternity Benefits Act 1961. · Industrial Employment (Standing Orders) Act , 1946 LABOUR WELFARE AND SOCIAL SECURITY: · Labour welfare and Social Security – Meaning and implication · Labour Legislations: an overview (salient features of the acts from the perspective of a manager) · Contract labour (regulation & abolition) act, 1970 & the rules · Employees’ provident funds & misc. Provisions Act, 1952, · Employees’ state insurance Act, 1948 · Payment of bonus act, 1965 · Payment of gratuity act, 1975 · Workmen’s compensation Act, 1923 · Payment of wages act, 1936

10

Text Books: 1. Beaumont, P. B. (1995). The Future of Employment Relations. London: Sage. 2. Bareja, J.K. (2000). Industrial Law. Galgotia Publishing House. 3. Monappa, Arun (2002). Industrial Relations. Tata McGraw Hill. Reference Books: 1. Blyton, P. & Turnbull, P. (2004). The Dynamics of Employee Relations. Palgrave Mcmillan. 2. Ackers, P. & Wilkinson, A. (2003). Understanding Work & Employment: Industrial Relations in Transition. Oxford: Oxford University Press.

HUMAN RESOURCE ACQUISITION AND MAINTENANCE Subject code: 3016 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20
MODULES CONTENT

Internal Marks :
NO OF HOURS

Module I

RECRUITMENT AND SELECTION- CONCEPT & BACKGROUND · Job Analysis. Meaning, definition and purpose. · Methods of job analysis: job analysis interviews, job analysis questionnaire, task analysis inventory, position analysis questionnaire, subject expert workshops, critical incident technique, F1eisclunann job analysis survey, functional job analysis, job element method, repertory grid, critical incident technique
RECRUITMENT , SELECTION AND PLACEMENT - THE PROCESS

8

Module II

· Hiring decision. Nature of hiring: regular, temporary, full time, part time,apprentice, contractual, and outsourcing. Need analysis, cost analysis and job analysis. · Hiring internally. Meaning and definition of internal recruitment. Advantages and disadvantages in terms of cost, time, quality and suitability. · Sources of internal recruitment:circulars, intranet advertisements, employee referrals. When and how to use Internal Recruitment , Policy guidelines and union settlements. · External Hiring. Meaning and definition of external recruitment. · Sources of recruitment:- Advertisement, in news paper, TV/Radio, Internet, search on theinternet, wanted signboards, consultants, employment exchange, campus recruitment, employee referrals and unsolicited applications. Advantages and disadvantages of the above sources in terms of cost, time, convenience, reach of the targeted population, and quality of applicant pool. Job advertisement: drafting, size and contents. Screening the candidates: Application Forms: bio-data

16

Module III

Module IV

/resume / curriculum vitae and weighted application blanks: meaning definition, purpose, advantages and disadvantages –Identifying the ingredients of success: the winning candidate’s profile, challenges in the interview, the starting point, day to day execution, dealing with people, the inner person, additional characteristics. Studying the CV. Testing. Meaning, definition, purpose, advantages and disadvantages.Ability tests clerical ability test, mechanical ability test, mental ability test, physical ability test, personality assessment test, typing test, shorthand test, computer proficiency test Interviewing: Planning the interview, Interview process getting started, examining the 5 interview areas, examining the strengths & weaknesses, listening to what are being said, digging for behavioral gold, probing for specifics, spotting patterns, using an interview checklist, Allowing candidates to ask questions at the end, explaining the procedure of selection and concluding with a happy note, making the decision. Interview in public sector undertaking, statutory requirements. · Reference checking & Appointment orders: meaning, definition and purpose. Verification of character, criminal antecedents, previous work behavior and education qualifications. · Verification of community certificates in public sector companies Meaning, definition, and purpose. Contents of appointment letter, hard copy (or soft copy), method of delivery and retrieving the acknowledgement copy.Medical Examination & acceptance of offer for joining. HUMAN RESOURCE MAINTENANCE INTRODUCTION: · Compensation meaning, objectives, nature of compensation, types of compensations, compensation responsibilities, · Compensation systemdesign issues: Compensations Philosophies compensation approaches,decision about compensation, compensation- base to pay, individual Vs team rewards, · Perceptions of pay Fairness, legal constraints on pay systems. MANAGING COMPENSATION: · Strategic Compensation planning, determiningcompensation-the wage mix, · Development of a Base Pay System: Jobevaluation

6

10

Module V

systems, the compensation structure· Wage and salary surveys, thewage curve, pay grades and rate ranges, preparing salary matrix, governmentregulation on compensation, fixing pay, · Compensation as a retention strategy · Variable Pay and Executive Compensation: Strategic reasons for Incentiveplans, Administering incentive plans, Individual incentive plans-Piecework,Standard hour plan, Bonuses, Merit Pay, Group incentive plansTeamcompensation, Gain sharing incentive Plans, Enterprise incentive plans. Profit Sharing plans, Stock Options, ESOPs, executive compensationelements of executive compensation and its management, MANAGING EMPLOYEE BENEFITS: · Benefits- meaning, strategic perspectives onbenefits-goals for benefits, benefits need analysis, funding benefits,benchmarking benefit schemes, nature and types of benefits,Employeebenefits programs- security benefits, retirement security benefits, health carebenefits, time-off benefits, benefits administration, employee benefitsrequired by law, discretionary major employee benefits, creating a work lifesetting, employee services- designing a benefits package

10

RECOMMENDED BOOKS: 1. Human Resource Selection by Robert D. Gatewood and Hubert S.Feild, South western Cengage Learning, Mason, Ohio 2001 2. Staffing Organization, Herbert G. Heneman III, Timothy A. Judge,5th Edition, McGraw Hill International REFERENCE BOOKS: 1. Employee Selection, Lilly M Berry, Thomson Publications 2. Hiring & keeping the best people, HBS Press 3. Human Resource Planning, Dipak Kumar Bhattacharyya, 2ndedition, Excel Books. 4. High performance hiring by Robert w. Wendover, Crisp Publication, California, 1991.

(NOTE: Proportionate weightage - based on number of hours allotted -should be given to both the parts while setting question papers) RECOMMENDED BOOKS: 1. Compensation & Reward Management, BD Singh, Excel Books 2. Compensation, Milkovich& Newman, TMH REFERENCE BOOKS: 1. Strategic Compensation, Joseph J. Martocchio, 3rd PearsonEducation 2. CompensationManagement in a Knowledge based world, I.Anderson, 10th edition, Pearson Education 3. Compensation Management, ErSoniShyam Singh, Excel Books.

Edition, Richard

MATERIALS MANAGEMENT Subject code: 3017 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20

Internal Marks :

Objectives: The Management of employees, both individually and collectively, remains a central feature of organizational life. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels. CONTENT NO OF MODULES HOURS Introduction – scope of materials management – Module I primary and secondary objectives – integrated materials management – relation with other 12 functional areas of organization. Organizing for materials management – basis for forming organizations – conventional and modern approaches to organizing materials management Materials identification – classifying of materials – Module II codification of materials – standardization – 05 simplification and variety reduction of materials Inventory control – techniques – FSN, VED, ABC – 05 Module working capital management with reference to III inventory Management of stores – location – different types Module of stores – methods of storing – safety and security IV of materials – stores equipment – materials 14 handling equipment –factors affecting materials handling - Stores issues and receipts – procedures – forms and policies in stores transactions – stores accounting – stores organization – materials safety and security Purchasing – planning purchasing materials – Module V norms of vendor rating – CEI methodology, Japanese industry – selection and development – 14 purchasing procedures and methods – legal aspects – insurance of materials – supply management – sources of supply – out sourcing, Sub contracting – reasons for subcontracting – criteria for selecting sub contractors – rating – factors affecting subcontract rate fixing – internal and external subcontract

RECOMMENDED BOOKS: Integrated materials management-A. K. Datta- PHI Purchasing and Supply Management- Dobbler, Burt D.N-TMI,7/e, 2004 REFERENCE BOOKS: 1. Materials Management – P Gopalakrishnan – PHI, 2002 2. Purchasing And Materials Management – Leenders Fearon – Universal Book Stall 3. Purchasing And Inventory Control – K S Menon – Wheeler Publishers 4. Materials Management – Varma M M – Sultan Chand And Sons

Production Planning and Control Subject code: 3018 Work Load: 4 hrs/week Contact Hours:50 Credit Points: 4

Semester End Exam Marks : 80 20

Internal Marks :

Objective:To teach the students the basics elements of production management MODULES CONTENT Production and operations management; Role of production and operations manager, purpose and objectives of production management, definition of productions management, historical development, Handicraft era, Industrial revolution, scientific mgt. era, operations and computerized system era Location and Layout; plant location and factors affecting location, types of layouts. Products layout, process, mixed and fixed position layout, Behavioral aspects of layouts. Quantitative problems on layouts to be solved. Advantages and disadvantages of layouts Work study; nature history and applications; Factors affecting working conditions {occupations safety and health, fire prevention, lighting, climatic conditions, noise and vibrations etc., ergonomics factors}. Flow process Chart {only man type} symbols and two handed chart for simple operations. Production planning and control; Productivity; introduction and indices, capacity planning production planning, production Planning and control, objectives and function, process sequencing, scheduling and loading, principles, consideration and purposes, problems on sequencing to be solved for N jobs and 2machines and, n jobs and 3 machines NO OF HOURS

Module I

10

Module II

10 10

Module III

Module IV

10

Inventory Management and quality control; Module V Inventory control; needs and functions, ABC Analysis, quality control, introduction and Definitions, control 10 charts;-x, R,P,C,NP,{problems on control charts to be solved} Suggested Readings: 1. Operations management theory and problems ‘Joseph Monks; McGraw Hills. 2. Production and operations Management : Everette and Elbert, PHI, publication. 3. Introduction to work study, ILO Publications. 4. Advanced accountancy; Jain and Narang; Kalyani publications

WORLD CLASS MANUFACTURING Subject code: 3019 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20

Internal Marks :

Objectives: The Management of employees, both individually and collectively, remains a central feature of organizational life. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels. MODULES CONTENT NO OF HOURS World-Class Manufacturing Module I Basic principles of manufacturing strategy. Manufacturing strategy concepts and domains. 15 Relationship of manufacturing strategy with marketing and corporate strategies. Trade-offs in manufacturing objectives. Creating competitive advantages through manufacturing strategy. Competitiveness models. Formulation and implementation of manufacturing strategy. Six Sigma philosophy Manufacturing Decisions Module II Production system design. Market-led versus technology-led approaches. Product differentiation. Process positioning. Mass customization. Focused 10 manufacturing. Economics of integration. Continuous improvement - Kaizen, Deming Methods, Taguchi methods, Toyota Manufacturing, and SMED

Module III

Module IV

Module V

Manufacturing, Product and Process Designing Improving Product & Process Design – Lean Production – Flexible Manufacturing Systems, Rapid Prototyping , Poka Yoke , 5-S ,3 M, use of information technology in manufacturing , Just In Time, Product Mix , Optimizing , Procurement & stores practices , Total Productive maintenance , Visual Control. Performance Measurement Framework for Analyzing Manufacturing Effectiveness Measurement tools and techniques. Cost accountingbased measurement and non-financial performance. World-class manufacturing and bench marking ,Concepts of benchmarking, bottleneck and best practices, Best performers – Gaining competitive edge through world class manufacturing – Value added manufacturing – eliminating waste –Toyota Production System – example. Manufacturing Strategy in the Global Context Global management paradigm and the extended enterprise. Internationalization strategies and core competencies of cooperation. Alliance advantages and technology transfer.

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5

RECOMMENDED BOOKS: 1. Strategic Management Concepts And Cases by Kachru Upendra 2. World Class Manufacturing – Strategic Perspective – B.S. Sahay, KBC Saxena, 3. Ashish Kumar. (Mac Milan) 4. Making Common Sense Common Practice – Models for manufacturing excellence – 5. Ron Moore (Butter worth Heinmann) 6. The Toyota Way – Jeffrey K. Liker – (Tata McGraw Hill)

References 1. Water, D. 2006, Operations Strategy, London: Thomson Learning 2. Hitt, M A, Ireland, R D & Hoskisson, R E. 2009, Strategic Management: Competitiveness and Globalization: Concepts & Cases, Mason, Ohio: South Western Cengage Learning

3. Van Mieghem, J A. 2008, Operations Strategy: Principles and Practice, Belmont, Mass: Dynamic Ideas 4. Miltenburg, J. 2005, Manufacturing Strategy: How to Formulate and Implement a Winning Plan, New York: Productivity Press Hussey, D E. 1998, Strategic Management: from Theory to 5. Implementation, 4th edn, Oxford: Butterworth-Heinemann 6. Hill, T. 1993, Manufacturing Strategy, 2nd edn, The MacMillan Press 7. Hill, T. 2000, Manufacturing Strategy: Text and Case, Boston: Irwin 8. Hayes, R H & Wheelwright, S C. 1984, Restoring Competitive Edge, Competing through Manufacturing, John Wiley & Son 9. International Journal of Operations and Production Management 10. Journal of Business Strategy 11.Harvard Business Review

Project Management Subject code: 3020 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20
MODULES CONTENT

Internal Marks :

NO OF HOURS

Module I

Module II

Module III

Project Management Concepts: Concept and characteristics of a project, importance of project management, types of project, project organizational structure, project life cycle, Statement of Work, Work Breakdown Structure Project Planning: Project Planning and Scheduling techniques: developing the project network USING CPM/PERT, constructing network diagram, AON basics, Forward Pass and backward pass, Limitations of CPM/PERT, Precedence Diagramming Method, constructing diagram and computations using precedence diagramming method, PERT/CPM simulation, reducing project duration Resource and Critical chain Scheduling: Resource allocation method, splitting and multitasking, Multi project resources scheduling Critical Chain Scheduling: Concept of critical chain scheduling; critical chain scheduling method, application of Critical chain scheduling and limitations

05

20

10

Module IV

Module V

Project performance Measurement and Control: Monitor and assess project performance, schedule, and cost. Earned value Management, performance measurement. methods to monitor, evaluate, and control planned cost and schedule performance. Project Closure/ Termination: Meaning of closure/ termination, project audit process, termination steps, final closure. Managing Project Teams: Team development process, team building process, stages in developing a high performance project team, project team pitfalls. IT in Projects: Overview of types of softwares for projects, major features of softwares like MS Project, criterion for software selection

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5

Books Recommended 1. Clifford F Gray, Erik W Larson, “Project Management-The Managerial Process” Tata McGraw-Hill Publishing Co Ltd 2. Jack Meredith, Samuel J. Mantel Jr. “Project Management- A Managerial Approach” John Wiley and Sons 3. John M Nicholas “Project Management for Business And Technology” Prentice Hall Of India Pvt. Ltd 4. James P Lewis “Project Planning, Scheduling and Control” Tata McGrawHill Publishing Co Ltd Object Oriented Programming using JAVA Subject code: 3021 Contact Hours: 50 Credit Points: 4 Work Load: 4 hrs/week

Semester End Exam Marks : 80 20

Internal Marks :

Course Objective: To get students acquainted with the fundamentals of object oriented programming and using JAVA language as a tool for effective technical upgradation of the systems and the organizations as a whole. MODULES CONTENT Fundamentals of OOP: Introduction, basic concepts, Benefits & Application of OOP Evolution of JAVA: History, How JAVA differs from C & C++, JAVA & World Wide Web, Support Systems, JAVA Environment JAVA Language: Overview, Simple JAVA program, Application with two classes, Program Structure, JAVA Tokens, JAVA Statements, Implementation, Virtual Machines & Command line arguments, Programming NO OF HOURS 10

Module I

Module II

Module III

Module IV

Module V

styles Constants, Variables, & Data Types: Scope of variables, Type Casting, Standard Default Values Operators & Expressions: Types of Operators, Arithmetic Expressions, Evaluation, Precedence of AE, Type Conversions in Expressions, Operator Precedence and Associativity, Mathematical Functions Decision Making and Branching: Types of statements Decision Making & Looping: Introduction, Types, Jumps in loops, labeled loops Classes, Objects and Methods: Definitions, Fields Declarations, Methods Declarations, Creating Objects, Accessing class members, Constructors, Methods Overloading, Static members, Nesting of methods, Inheritance, overriding methods, final variables and methods, final classes, finalizer methods, abstract methods and classes, methods with varags, visibility control Arrays, Strings & Vectors: One-dimensional, twodimensional array, creating an array, strings, wrapper classes Interfaces: Multiple Inheritance, definition, extending interfaces, implementation, accessing interface variables Packages: Putting Classes Together, Java API packages, system packages, naming conventions, creating & accessing packages, using and adding class to a package, hiding classes, static import Mutilthread Programming: Introduction, creating threads, extending thread class, stopping and blocking thread, life cycle of a thread, using thread methods, thread exceptions, priority and synchronization, implementing a ‘runnable’ interface Managing Errors & Exceptions: Types of errors, exceptions, syntax of exception handling code, multiple catch statements, using finally statements, throwing our own exceptions, using exceptions for debugging Applet Programming: Applets vs. Applications, Building applet code, applet life cycle, creating an executable applet, designing a web page, applet tag, adding applet to HTML, running the applet, passing parameters to applets, aligning the display Graphics Programming: The Graphics Class, lines and rectangles, circles and ellipses, drawing arcs,

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10

polygons, line graphs, using control loops in applets, drawing bar charts Reference Books: Programming with Java, 3rd Edition, Tata McGraw Hill, E. Balaguruswamy

APPLICATIONS WITH DATABASE MANAGEMENT SYSTEMS Contact Hours: 50 Subject code: 3022 Work Load: 4 hrs/week Credit Points: 4

Semester End Exam Marks : 80 20
MODULES CONTENT

Internal Marks :
NO OF HOURS

Module I

Module II

Module III

Module IV

Module V

Database & Database UsersIntroduction, characteristics of the Database Approach, actors on the scene, advantages of using DBMS, Workers behind the scene, and Implications of the Database Approaches. Database System Concepts & ArchitectureData models, schemas & instances DBMS Architecture & Data Independence, Database language & interfaces, the Database system environments, Classification of Database Management systems. Data modeling using the entityrelationship: Model: High-level conceptual data models for data base design, entity types, sets attributes & keys, relationship types, roles & structure constraints, weak entity types Record storage and Primary file organizations: Introduction, secondary storage Device, Parallelizing, Disk access using RAID technology, Buffering of Blocks placing file records on disk, operations on files, files of un ordered records(Heap files), files of ordered records(sorted files), Hashing techniques. Functional dependence and Normalization for relation database: Design guidelines for relational schemes,

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08

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14

functional dependencies, normal forms based on primary keys, general definitions of second &third normal forms, Boyce – Codd , normal forms SQL- the relational database standard: Data definitions, constraints &schemes changes in SQL, basic queries of SQL, join multiple ntable queries insert update delete statements in SQL views References 1) Fundamental of database system- third edition Ramex Elmasri Shamkant.B Navthe 2) Introduction to database systems Bipin C Desai ENTERPRISE RESOURCE PLANNING Subject code: 3023 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20

Internal Marks :

Course Objective: To get students acquainted with the fundamentals of object oriented programming and using JAVA language as a tool for effective technical upgradation of the systems and the organizations as a whole. MODULES CONTENT ERP as integrated Management Information System, Evolution of ERP, Benefits , ERP vs. Traditional Information Systems Business Process Reengineering: Need and challenges, Management concerns about BPR, BPR to build business model for ERP ERP & Competitive Advantage, basic Constituents of ERP, Selection criteria of ERP Packages, Procurement process of ERP Packages Overview of ERP Packages: PEOPLE SOFT, SAP-R/3, BAAN IV, MFG/PRO, IFS/AVALON, ORACLE-FINANCIAL, Survey of Indian ERP, packages, regarding their coverage, performance and cost NO OF HOURS 10

Module I

12

Module II

10

Module III

Module IV

Module V

ERP Implementation: Issues, role of consultants, vendors, users, need for training, customization, ERP implementation methodology and post implementation issues and options ERP Case Studies in HRM, Finance, Production, Product Database, Materials, sales & Distribution

10

08

Text Books – Enterprise Resource Planning – Concepts and Practices by Vinod Kumar Garg & N K. Venkatakrishna, PHI Enterprise Resource Planning by S Sadagopan, PHI Enterprise Resource Planning – Alexis Leon, THM, I/e, 2003

E & M COMMERCE Subject code: 3024 Work Load: 4 hrs/week Contact Hours: 50 Credit Points: 4

Semester End Exam Marks : 80 20
Module 01 02 Content Managing Electronic Commerce

Internal Marks :

No of hr 08Hrs 12Hrs

Overview of E-Commerce: Introduction, Definition, Goals, Meaning, Evolution, E-Commerce goals vs. Business Goals, E-Commerce vs. Traditional Commerce, Major segments of E-Commerce, Economic Model for ECommerce Driving the E-Commerce Revolution: E-Commerce activities, STP, Business model & product suitability, Maintaining Metadata, Cookies, FTP, SNMP, Aliases

03

Supply Chain Management: Definition, goals, benefits, 12 Hrs functions, Value Chain Management (VCM) Electronic Data Interchange (EDI): Benefits, applications, advantages & limitations, cost, concept, Protocols, Encryption & Data Standard Electronic Payment System (EPS): Introduction, 12 Hrs

04

types, methods, Net Banking E-Security: Introduction, Introducers, Cryptography, Hacker, Secure Electronic Transaction (SET), Secure Socket layer (SSL), E-Commerce Act, VPN 05 M-Commerce Technologies: Network Technologies, Mobile Devices, Service Development Technologies, MCommerce Enabling Standards 06 Hrs

Text Books – E-Commerce, C S V. Murthy, Himalaya Publishing House Mobile Commerce, Paul May, Cambridge University Press

MBA IV SEMESTER TOTAL QUALITY MANAGEMENT & BUSINESS PROCESS REENGINEERING Subject code: 4001 Contact Hours: 50 Work Load: 4 hrs/week Credit Points: 4 Internal Semester End Exam Marks : 80 Marks : 20 TEACHING OBJECTIVES: 4. To create legal awareness and its utility in business decision making 5. To give exposure to various laws which have an impact on business and industry 6. To give inputs relating to procedure of starting a new company. PEDAGOGY: LECTURES, ASSIGNMENTS, SEMINARS, CASE STUDIES etc. MODUL HOURS CONTENT E NO The Philosophy of TQM Quality concepts: Definitions of quality, five paradigms of 01. quality, dimensions of product and service quality, Cost of poor quality, Evolution of TQM, Core concepts of TQM, Total 10 Quality Management Excellence model (TQMEX), Strategic Quality Management, TQM in services Quality gurus: Walter Shewart, Edward Deming, Joseph Juran, Armand Feigenbaum, Philip Crosby, Kaoru Ishikawa, Genichi Taguchi, Shigeo Shingo, Masaaki Imai 02. TQM Awards Deming Award, Malcolm Baldrige National Quality Award, European Quality Award Quality Improvement Tools Six-sigma Definition, Six-sigma quality level, Six-sigma strategy, Steps in implementing Six-sigma -DMAIC, DMADV, DFSS, Six-sigma training programme Kaizen and 5-S, Quality Function Deployment and House of Quality, Seven Quality Control tools, New Seven tools, Quality Circle, Total Productive Maintenance (TPM) Business Process Reengineering and Benchmarking BPR: Understand BPR and its development, Identify principles and advantages of BPR, Learn the methodology of BPR and 08

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03.

04.

12

05.

implementation phases, Explain Reengineering in Manufacturing and Service Industry, Understand Reengineering Structure, Learn limitations and issues in BPR, Understand relationship between BPR and TQM, Introduction to Business Process Management Benchmarking: To understand the Essence of Benchmarking, To identify the evolution of benchmarking, To Explain the process of benchmarking, To identify the types of benchmarking, To learn the steps in benchmarking, To identify the advantages and limitations of benchmarking Quality Management System and Quality Audit 12 Hours Quality Management System: Requirements of ISO 9001 QMS, Steps to Certification under ISO 9001:2008 QMS, Benefits of ISO certification Quality Audit: Standard for planning and performing quality audits, standard for selecting quality auditors, Standard for Managing Quality audit programs, Different categories of audit

10

Text Books: 1. Charantimath Poornima, Total Quality Management-2/e, Pearson Education 2011 2. Dale Besterfield, Total Quality Management, 3/e, Prentice Hall of India, 2002 Reference Books: 1. John Bank, The Essence of Total Quality Management, PHI learning, 1996 2. J M Juran and F M Gryna, Quality Planning and analysis New Delhi: Tata McGrawHill 1993

ENTREPRENEURSHIP DEVELOPMENT Contact Hours:50 Subject code: 4002 Work Load: 4 hrs/week Credit Points: 4 Semester End Exam Marks : 80 Internal Marks : 20 TEACHING OBJECTIVES: 1. To create legal awareness and its utility in business decision making 2. To give exposure to various laws which have an impact on business and industry 3. To give inputs relating to procedure of starting a new company. PEDAGOGY: LECTURES, ASSIGNMENTS, SEMINARS, CASE STUDIES etc. CONTENT MODUL HOUR E NO S Meaning of Entrepreneur, Evolution of entrepreneurs, Role of entrepreneurs in economic development, Classification of 01. Functions of Entrepreneur, Entrepreneur, 10 Corporate Entrepreneurship(Entrepreneur),Characteristics of a EntrepreneurCreativity, Innovation, Successful Problem solving, Capacity building for entrepreneurs, Mobility of entrepreneurs, occupational mobility, factors in mobility, Women Entrepreneur, Problems faced by entrepreneurs, Profiles of successful entrepreneur, Concepts of Entrepreneurship, Importance of Entrepreneurship, Factors affecting entrepreneurial growth, Trans-generational Entrepreneurship, Various types of Entrepreneurship, Self-employment and entrepreneurial environment and culture, Entrepreneurship as a career, Myths of Entrepreneurship, Entrepreneurial mobility, Entrepreneurship development models, Training and developing motivation, McClelland's N-Ach theory, achievement motivation, self-analysis, Personal efficacy, EDPs- Objectives of EDP, Course contents and curriculum, Phases of EDP. Micro Small and Medium Enterprises 12 02. Role of MSME, Concepts and Definitions, Government policy, Growth and performance of MSME, Problems and Prospects for MSME, Impact of WTOIGATTILPG

03.

04.

05.

Institutions supporting Enterprises: Central, State level and other Institutions and agencies, NIESBUD,EDIl, Special Economic Zone, Export Promotion Zone, Industrial cluster, Industrial estates. Summary, Key terms, case study, Exercises, Short answer questions, Discussion questions, Projects, End notes, Appendices Business Plan : Business Idea- sources of new ideas, Generating new ideas, creative problem 08 solving,Identification of Business opportunities, Business opportunities in various sectors, International Entrepreneurship opportunities, Business law. The Business Plan: Procedure for setting up of an enterprise, Project feasibility study, Guidelines by planning commission for project report, Detailed Project Report (DPR), Errors of project report, Business plan Strategic plan, Financial plan, Marketing plan, Production! Operations plan, Organizational plan Financing the new Venture Project appraisal, methods of 08 project appraisal, Financing the business, determining capital requirement, fund-raising strategies, Source of capital, Debt or Equity financing, Lease and hire purchase, Informal risk capital and venture and growth capital. Management of Enterprises 12 Strategic Management in Enterprises: Business strategy, Blue ocean strategy, The organization life cycle, Expansion strategies, Going public, Mergers, Acquisition, Joint ventures, and Franchising,Harvesting strategies, Growth strategies, Ending the venture. Financial Management in Enterprises: Importance, working capital, Accounting, Financial statement, Financial ratio analysis. Marketing Management in Enterprises: Importance, Market research, Customer Relationship Management, Marketing of Products/services, Franchising, Consortia marketing, Co-operative marketing, In'rematiunal markets, Export marketing, foreign trade management, EXIM policy. Operations Management in Enterprises: Importance, Production, service ventures, Materials management - Purchase/inventory and stores, Breakeven analysis, Productivity, Total Quality Management, Environment and safety

Human Resource Management in Enterprises: Importance, HRD, Recruitment, training and development, Industrial relations, labour laws, Environment and pollution control laws, IPR (Patents andcapy rigMs) Sickness in Enterprises: Industrial sickness, Criteria to identify sickness, Symptoms, causes and remedies, Industrial reconstruction, RBI report on industrial sickness Text Books: 1. Charantimath, Entrepreneurship Development and Small Business Enterprises, Pearson 2006 2. Hisrich Peters, Entrepreneurship 4/e, Me Graw Hill International Edition, 1998 Reference Books: 1. David H Holt, Entrepreneurship, PHI, 2002 2. Vasanta Desai, Dynamics of Entrepreneurship Development, HPH, 2005. MANAGEMENT CONTROL SYSTEM Subject code: 4003 Work Load: 4 hrs/week Semester End Exam Marks : 80 20 Contact Hours: 60 Credit Points: 4 Internal Marks :

TEACHING OBJECTIVES: The main objective of the course is to appraise the students about the concept of management control system as its role in efficient management of public system organisation MODULE HOURS CONTENT NO 5 1 Basic Concepts, Goals, Strategies, Key-variables in Management Control Systems, Control characteristics in Business activities. Management by Objectives - with emphasis on all functional areas in an organisation, Analysis for effective feedback. Responsibility Center Concept Types of 2 20 Responsibility Centers. Evolution of various models of Responsibility Centers, Cost Centers and Associated problems Profit Center and Associated Problems with special reference to Transfer Pricing

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Problems Investment Center and Associated Problems with special reference to Problem of Measurement of Investment Conversion of One system into the other-when, why and how, Importance of Behavioural Aspects of Management Control Budgetary Control System - Types of Budget, Zero Based Budgeting, Performance Budgeting, Flexible Budgets, Special Problems related to Behavioural Aspects. (Participation, Procedure, Authorization, System and Manual) Ideal Reporting System - Budget Reporting. Estimation in Reporting, Financial Reporting, Project Reporting, Troubles in Reporting, Nature of Economic Reporting. Financial Control and Reporting in Non-Profit and Non-Government Organisations, Multi-National Organisations and Service Organisations Management Control of Projects: Nature, Planning, execution and evaluation. Emphasis on Case Studies.

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Text Book and Reference Books: 1. Robert G. Murdick, Joel E. Ross and James R. Claggett: Information Systems for Modern Management, Prentice-Hall, New Delhi. 2. Robert N. Anthony and Vijay Govindarajan: Management Control Systems, Tata Mc Graw Hill Publishing Company Ltd., New Delhi- Eight Edition. 3. Bhattacharya S.K. and Dearden, John: Accounting for Management: Text and Cases, Vikas Publishing House New Delhi. 4. Shank, John K. and Vijay Govindarajan: Strategic Cost Management, Free Press, New York.ciarello, Joseph A.: Project Management Control Systems, Ronald Press New York. 5. Jerome Kanter: Managing with Information, Prentice Hall, New Delhi. 6. Hersey,P and Blanchard, HB. Management of organization Behaviour: Utilising

Human Resources, New Delhi, PHI, 1988.Ghosh P.K and Gupta, G.S, Cost Analysis and Control, New Delhi, Vision, 1985.

Integrated Marketing Communication Contact Hours: 50 Subject code: 4005 Work Load: 4 hrs/week Credit Points: 4 Objective: This course intends to provide the students: 1. An understanding of the decision processes in advertising and sales promotion from a marketer’s point of view. 2. Analytical skills for dealing with advertising and promotion decisions. 3. Information about the existing body of academic findings regarding the way advertising and communication works Pedagogy: Lectures, Case Study, Seminars, project MODULE 1 Introduction: Advertising & careers in India Duration: The Advertiser, The advertising agency, and (10hrs) the recent trends Integrated marketing communications: Role of IMC in marketing Integrated marketing program situation analysis: Organizing for Advertising (advertising agency, types of advertising agencies), Marketing strategy & analysis, developing the marketing planning program. Communication Process
MODULE 2

Segmentation & positioning: Duration Segmentation strategy, Developing (10hrs) segmentation strategy, Positioning strategies, determining the positioning strategy
Objective setting and budgeting: Objective setting, value of objectives, sales v/s communication objectives communication effects pyramid, DAGMAR Approach for setting objectives & budgeting for IMC programsEstablishing objectives & budgeting For the promotional programs.

MODULE 3

Duration: (10 hrs)

MODULE 4 Message strategy & tactics: Duration: Source, message, & channel factors, creative (12 hrs) strategy: planning & development, importance of creativity, the creative process, creative strategy development, implementation & evaluation of creative strategy Media strategy & tactics: An overview of media planning, Developing the media plan, establishing media objectives, developing & implementing media strategies MODULE 5: Introduction to IMC Elements: Duration: Direct Marketing, Internet/Interactive (8 hrs) Marketing, Sales Promotion, Publicity/Public Relations, Personnel Selling.

Course Text Book: 1. Advertising & Promotion-By George E Belch & Belch)(TMH) 7th Edition Batra,Meyer & Aaker (Pearson publication)

Michel

A

Reference Books: 1. Advertising & Promotions, an IMC perspective.(By Kruti Shah & Alan D’souza (TMH) 1st edition.) 2. Advertising Management – By Wells,Burnelt & Moriarty- (Pearson publication) 3. Advertising & Sales Promotion–By SHH Kazmi & Satish K Batra(EB)3rd Edition 4. Advertisement-An IMC Perspective By S.N Murthy & U.Bhojanna (EB) Websites: 1. www.exchange4media.com 2 www..tamindia.com 3 www..adex.com 4 www..adclubofindia.com 5 www.asci.org

Recommended Readings: 1. Brandline (Business line) 2. Brand Equity (ET) 3. Vikalpa published by IIMB Recommended TV shows: 1. All About Ads (NDTV Profit) 2. Storyboard (CNBC TV18)

RURAL MARKETING Subject code: 4006 Contact Hours:50 Work Load: 4 hrs/week Credit Points: 4 Semester End Exam Marks : 80 Internal Marks : 20 Pedagogy : Lectures, Assignments, Projects, and Seminars MODULE No. CONTENT HOURS 15

MODULE 1 Introduction to Indian Rural Market Environment. Evolution of Rural Marketing. Rural Market Structure. Constitution of Rural Markets. Rural occupation pattern and Employment structure. Rural consumer behavior.Segmentation, Targeting and Positioning of Indian Rural Market.
MODULE 2

Product Design and Development Strategies for Rural Market Oriented products

10 08

MODULE 3 Marketing Channels, Communication and Sales Promotion for Rural Marketing.

Strategies for Marketing MODULE 4 Marketing Specialized Rural Market Oriented Commodities: A. Agricultural Products B. Agricultural Machinery C. Other Agricultural Inputs like Fertilizers, Pesticides, etc. of Cottage & Village D. Products Industries Marketing Channels, Infrastructure. MODULE 5: Facilities, Role of Co-operatives, Pricing Support, Role of Government, Role of Financial Institutions and Public Sector undertakings, Public Distribution System. Selected cases in Rural Marketing

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Text and Reference Books: · The Rural Marketing by Pradeep Kashyap and Siddhartha Raut. Publication: Biztantra · Rural Marketing by Gopalakrishnan. · Rural Marketing By Krishnamacharya · Rural Marketing By R .V Badi & N.V Badi, HPH india. · Rural Marketing By U.C Mathur,Excel books(Text & cases)

INTERNATIONAL MARKETING MANAGEMENT Subject code: 4007 Contact Hours: 60 Work Load: 4 hrs/week Credit Points: 4 Internal Marks : Semester End Exam Marks : 80 20 Objective: The basic objective of this course is to develop an understanding of the underlying concepts, strategies and issues involved in the Pedagogy: Lectures, Assignments, International Marketing. Projects, Practical Exercises and Seminars, Presentations Interaction with Industry Experts, Case Studies and Live projects / Exercises. Activities: Visit to a bank dealing with Forex transaction, Visit to an international trade fair, Visit to a port, Visit to an EOU MOD ULE NO 01. CONTENT HOUR S 15

International Business: An overview. Evolution and Influence of International Business, stages of Internationalisation, Differences between Domestic and International Marketing, International business approaches, Mode of entry, Benefits and problems of International Business. Theories of International trade. International Business environment: social and cultural, technological, economic, and political environment. Trade theories and economic development - Barriers to International Marketing, Role of GATT, WTO, GSP, etc, 02. Planning for International Marketing – International Marketing Research and Information System. Decision-making process: Identification, segmentation and selection of International markets. International Marketing Decisions - Product, Branding, Packaging, Pricing, Distribution, Sales and Sales Promotion decisions and Strategies. Foreign Trade in India - Regulation Promotion and Development, Foreign Trade Control, EXIM Policy, Organizational set up. Export Promotion, Export Documents, and Procedures, Export Risk Insurance and different risks involved. Emerging issues of International Marketing in India.

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TEXT BOOKS: International Marketing by R.M Joshi, Oxford publication. REFERENCE BOOKS: nd 1. International Business text and cases 2 revised edition by P. Subbarao, Himalaya Publication th 2. International Marketing –13 edition (special Indian edition) Philip R Cateora, Jhon L graham and Prashant Salwan. Mc Graw Hill. 3. International Marketing -Analysis and Strategy by Sak Onkvisit and John J. Shaw, PHI., New Delhi 4. International Trade and Export Marketing by Dr. Francis Cherunilam, 5/e, HPH.India 5. INTERNATIONAL BUSINESS Charles W. L. Hill, Arun Jain, TMH CASES: International marketing By Rajendra Nargundkar (Excel books)

SERVICES MARKETING Subject code: 3008 Contact Hours: 50 Work Load: 4 hrs/week Credit Points: 4 Internal Marks : Semester End Exam Marks : 80 20 Objective : The objective of this course is to give student a complete exposure to all aspects of saervice design, standards, delivering and performing service. Pedagogy : Lectures, Assignments, Projects, and Seminars MODULE S CONTENT NO OF HOUR S 07

Module I

Module II

Module III

Module IV

Module V

Introduction to Services: What are services? Why Services marketing? Differences in marketing of tangible goods versus services marketing. The services marketing mix. Focus On The Customer-Consumer Behavior in Services. Customer expectations of Services, customer perceptions of services, strategies for influencing customer perceptions. Building Customer Relationships through Segmentation and Retention Strategies Aligning strategy, service design and standards, Customer-Defined Service Standards, Service Design and Positioning. Delivering and performing service, Employee’s roles in Service Delivery, Delivering Service through intermediaries and Electronic channels Customer's role in Service Delivery. The role of advertising. Personal Selling and other communication, Pricing of Services, The physical evidence of Services. Selected cases in Services Marketing, viz., and Marketing Services such as Airlines, Hotels, Courier and Financial services. Selected cases in Services Marketing, viz., and Marketing Services such as Airlines, Hotels, Courier and Financial services. TEXT AND REFERENCE BOOKS: ● Services Marketing by Valarie A- Zeithaml mid Mary Jo Bitner – McGraw Hill International Edition. ● Managing Services by Christopher H lovelock Pearson.

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The Essence of Services Marketing by Adrian Payre PHI. ● Services Marketing by Dr. S.M. Jha, PHI. ● Marketing Services by Harish Varma.

MERCHANT BANKING & FINANCIAL SERVICES Subject code: 4009 Contact Hours: 50 Work Load: 4 hrs/week Credit Points: 4 Internal Marks : Semester End Exam Marks : 80 20 Pedagogy : Lectures, Assignments, Projects, and Seminars MODULE No. MODULE 1 CONTENT Bank and Banking -Permissible banking activitiesTypes of banks in India- Role of RBI as a regulatorTypes of lending-charging of securities - Banks and technology- International banking services – Basel Norms – Universal Banking. Insurance service- Need and importance Life and non life insurance- Players in life and non life insurance- Essentials of insurance contracts- Risk appraisal and selection- Life and non life insurance products including unit linked plans – Introduction to Actuarial Services. Merchant Banking- SEBI guidelines for merchant bankers – Issue Management – Equity issues – Rights issues – Debenture issues – Book building – Private Placements – Pre & Post issues activities – Raising capital from International markets: ADRs, GDRs , ECB etc.Other players in the Issue management market – R&T Agents, Brokers, Underwriters, Sub Brokers and Collection Banks. ASBA. Lease and Hire purchase- – Meaning and Types of leasing – Legislative frameworks – Matters on Depreciation and Tax – Problems on leasing – Hire Purchasing- Concepts and features – Tax and Depreciation implications – Problems on Hire Purchasing. Consumer Finance, Housing Finance. Factoring, Forfaiting and reverse Mortgage. HOURS 10

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Credit rating - Definition and meaning- Process of credit rating of financial instruments- Rating methodology-Rating agencies –Rating symbols of different companies Securitization of debt- Meaning- Features- Special Purpose Vehicle- Pass Through Certificate & mechanism – Benefits of Securitization – Issues in Securitization Mutual funds: Mutual Funds – Structure of Mutual Funds- Types Mutual Funds – Advantages of mutual funds - Exchange Traded Funds – Hedge fundsRegulations on mutual funds – Accounting aspects – Performance Evaluation. Marketing of Financial Services – Conceptual framework – Distribution – Pricing – Promotion – Attracting & retaining customers – Segmentation – Positioning – Development and launching of new products – Behavioural profile of customers. Consultative Selling, Wealth Management Services

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RECOMMENDED BOOKS: 1) Financial Services—M.Y.Khan – TMH 2) Merchant Banking –J.C.Verma 3) Financial Services & Systems– S.G.Guruswamy – Thomson Learning

Text and Reference Books: 1. Indian Financial System—M.Y. Khan – TMH 2. Financial Services – Gorden & Nataraju – HPH 3. Indian Financial System – Pathak - Pearson Education.

4. Merchant Banking Principles and Practice : H.R,Machiraju – New Age International 5. Financial Institutions and Markets L.M.Bhole – TMH

Corporate Tax Planning Subject code: 4010 Contact Hours: 60 Work Load: 4 hrs/week Credit Points: 4 Semester End Exam Marks : 80 Internal Marks : 20 MODULE 1 DIRECT TAXES Duration: The Structure and scope of Indian Income (12 hrs) Tax Act: Concept and definition under this Act, Heads of Income, Assessments, Procedures, Introduction of Set off and Carry Forward of Losses. Effects of taxation on investment Policy – Duration Investment Allowances, Impact of taxation of (10hrs) Financing polices treatment of payment of dividends Chargeability of certain Payments and income profit from newly established industrial undertakings, Provision of certain specific allowances and then effects on income and expenditure Treatment of certain expenses for firms - Duration: payment of salaries, FBT, copyrights, patent (08 hrs) rights, repairs & renewals, rural development & scientific research Duration: INDIRECT TAXES Introduction of Customs and Excise Duty – (12 hrs) a brief background of excise duty, nature of excise duty, major aspect of excise duty & liability & types of excise duties, A brief background of customs law, nature of

MODULE 2

MODULE 3

MODULE 4

customs duty, goods under customs act & rate of custom duty applicable. Types of custom duties. Customs Act 1962 and customs Tariff Act 1975,Principles governing levy and exemptions from customs duties – Classification and valuation of customs duty, methods of valuation for customs, inclusion/exclusions in customs value. MODULE 5 Introduction to service tax, sales tax & VAT- Duration: CST VAT/GST, Procedures, documentation and (08 hrs) filing of returns.

Text Books 1) Indirect Taxes, Law & Practice by V S Datey, publisher Taxman Publications Pvt. Ltd., New Delhi 2) Direct Tax by Mehrothra / Singhania 3) Taxman Publication’s, Dr. Vinod Singhania & Monica Singhania. Quantitative Finance Contact Hours:50 Subject code: 4011 Work Load: 4 hrs/week Credit Points: 4 Semester End Exam Marks : 80 Internal Marks : 20 Objectives:The objective of the course is to discuss modern quantitative approaches to financial management, This will focus on issues such as mathematical applications in finance, risk return calculations, which help the student to apply mathematical applications to measure the risk and return MODULE No. CONTENT HOURS 10

MODULE INTRODUCTION 1 Important mathematical tools and results, Taylor series, Ordinary differential equations, Probabilistic concepts, Gaussian, Poisson, Cauchy, Binomial, etc., Central Limit Theorem, Stochastic calculus and Itô’s Lemma, Martingale theory, Change of numéraire.

MODULE 2

RISK RETURN ANALYSIS The log normal random walk, probability density functions, Risk and reward: Measuring return, expectation and standard deviation, Modern Portfolio Theory (Markowitz): Expected returns, variances and Covariances, benefits of diversification, the opportunity set and the efficient frontier, the Sharpe ratio, and utility functions, Capital Asset Pricing Model: Singleindex model, beta, diversification, optimal portfolios, the multi index model. Value at risk: Profit and loss for simple portfolios, tails of distributions.

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MODULE OPTIONS AND FIXED INCOME PRODUCTS 3 Option Valuation: Black and Scholes model, One Step Binomial Model, The greeks: delta, gamma, theta, Vega and rho and their uses in hedging. (only relationships and not derivations of the partial derivatives) Review of option strategies: Building up special payoff structures using vanilla calls and puts, horizontal, vertical and diagonal spreads. MODULE Fixed and floating rates, bonds, swaps, caps and floors. 4 Yield, duration and convexity: Definitions, use and limitations, bootstrapping to build up the yield curve from bonds and swaps. QUANTITATIVE TECHNIQUES IN MODULE MODERN 5 FINANCE Exotic options: Common OTC contracts and their mathematical analysis. Monte Carlo simulations Nonprobabilistic models. Introduction to CDS and CDOs and their pricing.

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Text and Reference Books: 1. Mathematics for Finance:An Introduction to Financial Engineering Marek Capinski Tomasz Zastawniak, Springer 2. Statistics and Econometrics, Schaums Outline Series, DOMINICK SALVATORE, Ph.D., DERRICK REAGLE, Ph.D

INTERNATIONAL HUMAN RESOURCE MANAGEMENT Subject code: 4012 Work Load: 4 hrs/week Semester End Exam Marks : 80 20 MODUL E No. CONTENT Contact Hours: 50 Credit Points: 4 Internal Marks :

HOUR S 08

MODUL Introduction to IHRM E1 Definition, reasons for going global, Approaches to IHRM, Difference between IHRM and Domestic HRM, Reasons for emergence of IHRM, Models of IHRM-Matching model, Harvard Model, Contextual Model, 5P Model European Model, Models of SHRM in Multinational Companies, Internationalization of HRM: Socio-cultural context, Organizational dynamics and IHRM: Role of culture in International HRM, Culture and employee management issues, Organizational Processes in IHRM, Linking HR to International expansion strategies, The Challenges of International Human Resource Management
MODULE 2

Strategies for International Growth: global integration-The logic of global Ø Exploiting integration, differentiation, Ø Mastering expatriation, beyond the traditional expatriate model, the limits of global integration Ø Becoming locally responsive: The roots of responsiveness, understanding diversity, responding to diversity, the challenges of localization Managing alliances and joint ventures- meaning, need, different kinds of alliances, planning and negotiating alliances, implementing alliances, supporting alliance learning, the evolving role of alliances

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MODUL RECRUITMENT & SELECTION IN THE INTERNATIONAL E3 CONTEXT Ø International Managers- parent country nationals, third country nationals, host country nationals, Ø Advantages and disadvantages of different selection methods,

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Ø Different approaches to multinational staffing decisions, Ø Recruitment methods using head-hunters, crossnational advertising, e-recruitment; Ø Selection criteria and techniques, use of selection tests, interviews for international selection, international staffing issues. MODUL HUMAN RESOURCE DEVELOPMENT IN THE E4 INTERNATIONAL CONTEXT 4. A. PERFORMANCE MANAGEMENT: Ø A conceptual background, Constraints in goal attainment, Ø Performance management cycle, models, Ø Performance and appraisal in IHRM appraisal of expatriate, Ø Third and host country employees, Ø Issues and challenges in international performance management, 4. B TRAINING AND DEVELOPMENT Ø Training and development in international context: Ø Context and Backdrop of international training, Ø Current scenario in international training and development Ø Training & development of international staff, Ø Types of expatriate training, repatriate training, Developing international staff and multinational teams, knowledge transfer in multinational companies. MODUL INTERNATIONAL COMPENSATION: E5 Ø Forms of compensation and factors that influence compensation policy, Ø key components of international compensation Ø Approaches to international compensation, Ø Compensation practices across the countries, Ø social security systems across the countries, Ø Global compensation: emerging issues. RECOMMENDED BOOKS: 1. The Global Challenge- framework for international human resource management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin. 2. International Human Resource Management- Peter J Dowling, Denice E Welch, Cengage Learning 14

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REFERENCE BOOKS: 1. International Human Resource Management, K Aswathappa, Sadhna Das, Mc Graw Hill Companies 2. International Human Resource Management, Tony Edwards, Chris Rees, Person Education 3. International Human Resource Management - Monir H Tayeb , Oxford University Press - 2005. 4. International Human resource Management – PL Rao, Excel Books

CORPORATE RESTRUCTURING AND LEADERSHIP Subject code: 4013 Contact Hours: 50 Work Load: 4 hrs/week Credit Points: 4 Semester End Exam Marks : 80 Internal Marks : 20 Pedagogy : Lectures, Assignments, Projects, Practical Exercises and Seminars MODUL E No. CONTENT HOURS

MODUL Corporate Restructuring: Meaning, Scope, Historical evolution, E1 Current Approaches
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Types of Corporate Restructuring and impact on HR 2. Organizational Restructuring 3. Capital restructuring- Mergers and acquisitions. 4. Process restructuring – process re-orientation (TQM etc.) 5. Structural changes 6. Reorganizing work activities 7. Reengineering and downsizing Corporate Restructuring in Indian Industry-Discussion on various Indian companies

MODUL Training efforts to manage the impact of corporate restructuring E3 on HR · Employee orientation training

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· Team Development · Cross cultural training · Creativity training · Sensitivity training. cross-national advertising, e-recruitment; · Selection criteria & techniques, use of selection tests, Interviews for international selection, international staffing issues. MODUL Meaning, Nature & Importance of leadership, Leadership & E4 management, Traits & motives, Leadership theories, Leadership behaviors & attitudes MODUL Types and Styles of leadership, Power and Politics, Influence E5 tactics, Leadership & conflict management, Creativity, Innovation and leadership Strategic leadership, Global leadership, Leadership development, Succession and Followership, Leadership on 21st century RECOMMENDED BOOKS: 1. Corporate restructuring : An Indian perspective by P. K. Mattoo, Macmillan India Ltd. 2. World Class in India: A Case Book of Companies in Transformation by Samantra Choshal,Gita Piramal & Supeep Budhiraja, Penguin Books 3. Management of Organizational change: Leveraging Transformations by K. Harigopal Response Books: New Delhi 4. Leadership: Research Findings, Practice and Skills – Andrew Dubrin 5. Effective Leadership – Lussier/ Achua Knowledge Management Subject code: 4014 Contact Hours: 50 Work Load: 4 hrs/week Credit Points: 4 Semester End Exam Marks : 80 Internal Marks : 20 Pedagogy : Lectures, Assignments, Projects, Practical Exercises and Seminars MODULE No. CONTENT HOURS 10

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MODULE Meaning, nature of knowledge management, 1 Concepts of KM, How to start KM, Types of knowledge, Concept analysis technique, KM – Individuals and Organiastions
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Knowledge Management cycle, Approaches to KM,KM theories & models, Tactic Knowledge Capture, Knowledge codification, knowledge sharing, knowledge management crisis

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MODULE Organisational learning, Organisational culture 3 analysis, knowledge applications levels, Knowledge mgt. tools, Knowledge application tools, Knowledge mgt. profession. MODULE Knowledge Mgt. strategies, knowledge mgt. in 4 21st century, Emerging & future trends, challenges from Knowledge mgt. MODULE INTERNATIONAL COMPENSATION: 5 o Forms of compensation and factors that influence compensation policy, o key components of international compensation o Approaches to international compensation, practices across the o Compensation countries, o social security systems across the countries, o Global compensation: emerging issues.

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Recommended Text Books: 1. Knowledge Management in Theory and Practice – Kimiz Dalkir 2. Knowledge Management in Public sector – Mcnabb David 3. Knowledge Management and Organization Design - Paul Myers

TECHNOLOGY MANAGEMENT Subject code: 4015 Work Load: 4 hrs/week Semester End Exam Marks : 80 20 MODUL E NO CONTENT Introduction to technology management: Concept & meaning of technology, Evolution and growth of technology, role & significance of management of technology, Impact of technology on society and business, Forms of technology: process technology and product technology Competitive advantages through new technologies: product development – from scientific breakthrough to marketable product – Role of Government in Technology Development. Linkage between technology, development and competition, Managing research and development (R&D), Managing Intellectual Property Technological Forecasting: Exploratory: Intuitive, Extrapolation, Growth Curves,Technology Monitoring, Normative: Relevance Tree, Morphological Analysis,Mission Flow Diagram Technology Assessment and Strategy: Technology Choice, Technological Leadership and Follower ship, Technology Acquisition. Meaning of Innovation and creativity, innovation management Technology strategy: concept, types, key principles, framework for formulating technology strategy, Technology forecasting: techniques and application. Technology diffusion and absorption: Rate of Diffusion; Innovation Time and Innovation Cost, Speed of Diffusion. Project management in adoption & implementation of new technologies. Contact Hours: 50 Credit Points: 4 Internal Marks :

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Text Books: 1. Strategic Technology Management - Betz. F. - McGraw-Hill. 2. Management of Technology - Tarek Khalli -, McGraw-Hill. 3. Strategic Management of Technological Innovation - Schilling - McGrawHill, 2nd ed.

4. Managing Technology and Innovation for Competitive Advantage - V K Narayanan Pearson Education Asia 5. Strategic Management of Technology & Innovation - Burgelman, R.A., M.A. Madique, and S.C. Wheelwright -. Irwin. 6. Handbook Of Technology Management - Gaynor - Mcgraw Hill 7. Managing New Technology Development - Souder, W.C. and C.M. Crawford McGraw-Hill. 8. Managing Technological Innovation - Twiss, B. -. Pitman. 9. Bringing New technology To Market - Kathleen R Allen - Prentice Hall India 10. Management Of New Technologies For Global Competitiveness –– Christian N Madu - Jaico Publishing House

Productivity Management and Maintenance Management Subject code: 4016 Work Load: 4 hrs/week Semester End Exam Marks : 80 20 MODUL E No. MODUL E1 CONTENT Contact Hours: 50 Credit Points: 4 Internal Marks : HOUR S 7 10

Introduction: Productivity concepts – Macro and Micro factors of productivity, productivity benefit model, productivity cycles Work Study: Importance of work study–Method Study & Work Study–Procedure of Method Study–Principles of Motion Economy

MODULE Measurement –Pioneers of Performance Measurement. 2 Method Study: Method & Method Study – Need for Method

MODUL E3

Work Measurement: Techniques of Work Measurement including Estimating, Stopwatch Time Study, Predetermined Time Standards, Synthetic Estimates of Work Times, Activity Sampling. Computation of Standard Time – Elements – Types of Elements – Performance Rating – Allowances – Need for Allowances – Types of Allowances Business Process Reengineering: Concept of BPR, process of

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BPR, prerequisites for effective BPR implementation, application of BPR in productivity improvement 5.Maintenance Management - Importance and types of maintenance - Maintenance Planning Spare Parts Management – Concept of TPM: Meaning and objectives of TPM; Methodology of TPM, gains of TPM 10

Books Recommended1. Productivity Engineering & Mgt.–Sumanth,D.J.–Tata McGraw-Hill,New Delhi 1990. 2. Organizational transformation and process re-engineering – Edsomwan, J. A., - British Library Cataloging in Pub. data 1996. 3. Productivity Plus: How Today’s Best Run Companies Are Gaining the Competitive Edge John G., Jr. Belcher – Butterworth-Heinemann 4. Business Process Improvement:The Breakthrough Strategy for Total Quality, Productivity and Competitiveness – H. James Harrington – McGraw-Hill 5. Handbook for Productivity Measurement & Improvement–Carl G.ThorProductivity Press 6. Re-engineering & re-inventing the enterprise–Rastogi,P.N.–Wheeler publications,New Delhi 1995. 7. Productivity Management – Systems approach – Premvrat, Sardana, G.D. and Sahay, B.S. – Narosa Publications, New Delhi, 1998. 8. The new Manufacturing Architecture – Mahadevan 9. Work Study – ILO

SUPPLY CHAIN MANAGEMENT Subject code: 4017 Contact Hours: 50 4 hrs/week Credit Points:04 Work Load: Semester End Exam Marks : 80 Internal Marks : 20 CONTENT HOURS MODUL E NO Introduction to Supply Chain Management Supply chain – 10 objectives – importance – decision phases – process view – 01. competitive and supply chain strategies – achieving strategic fit – supply chain drivers – obstacles – framework – facilities – inventory – transportation – information – sourcing – pricing. 02. Designing the supply chain network designing the 10 distribution network – role of distribution – factors influencing distribution – design options – e-business and its impact – distribution networks in practice – network design in the supply chain – role of network – factors affecting the network design decisions – modeling for supply chain. 10 Designing and Planning Transportation Networks. Role of transportation - modes and their performance – 03. transportation infrastructure and policies - design options and their trade-offs – Tailored transportation. Sourcing and Pricing. Sourcing – In-house or Outsource – 3rd and 4th PLs – supplier scoring and assessment, selection – design collaboration – procurement process – sourcing planning and analysis. Pricing and revenue management for multiple customers, perishable products, seasonal demand, bulk and spot contracts. Coordination in a Supply Chain Lack of supply chain coordination and the Bullwhip effect – obstacle to 04. coordination managerial levers – building partnerships and 12 trust - continuous replenishment and vendor-managed inventories – collaborative planning, forecasting and replenishment. Dimensions of Logistics Introduction: A macro and micro 05 08 dimension – logistics interfaces with other areas – approach to analyzing logistics systems – logistics and systems analysis – techniques of logistics system analysis – factors affecting the cost and importance of logistics.

TEXT BOOKS: 1. Sunil Chopra and Peter Meindl, Supply Chain Management – Strategy, Planning and Operation, Pearson/PHI, 3rd Edition, 2007. 2.Coyle, Bardi, Longley, The management of Business Logistics – A supply Chain Perspective, Thomson Press, 2006. 3.Supply Chain Management by Janat Shah Pearson Publication 2008. REFERENCE BOOKS: 1. Donald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics Management, TMH, Second Edition, 2008. 2. Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply Chain Management A Balanced Approach, Thomson Press, 2005. 3. David Simchi-Levi et al, Designing and Managing the Supply Chain – Concepts, COMPUTER NETWORKS & INTERNET MANAGEMENT Subject code: 4018 Work Load: 4 hrs/week Semester End Exam Marks : 80 20 Modul e 01 Content Contact Hours: 50 Credit Points: 4 Internal Marks :

No of hr 10

Local Area Network, Metropolitan Area Network, Wide Area Network, Wireless Network, OSI Reference Model, TCP\IP Reference Model, ARPANET, NSFNET Magnetic media, Twisted pair, Coaxial code, Fiber Optics, Electronic Spectrum, Radio Transmission , Micron are Transmission , Infrared and Millimeter waves, high waves transmission Error Control, Flow control, Error correcting codes, Error Detaching Codes Simplex Stop- And - wait- protocol , one bit sliding window Protocol, Go-Back N, Selection repeat Protocol, ALOHA ,CSMA protocol World wide web pages and Browsing- Browser Interface, Hypertext, Hyper media, Document-C , HTML Format And Representation , HTML Formatting Tags, Headings, Lists, Embedding Graphics images in a web page, Identifying a

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Page, Hypertext links Frame one document do another , client server, interaction, Web document transfer and HTTP, Browser Architecture 05 Network Security, Security-Intrudoction, Secure Networks And Policies, Aspects of security, Responsibility And control, Integrity Mechanisms , Access control and passwords, encryptions and confidentiality, public key encryption, authentication with Digital signatures, internet firewall concepts , packet filtering using ports, using packet filter to create firewall , virtual private networks, Tunneling, Security technologies 10

Text Books – 1. Computer Networks 4th Edition, Pearson Andrew S.Tanenbaum 2. Computer Networks And Internets with Internet Applications, Pearson Douglas E Comer M.S. Narayanan

COMPUTER MODELING & DECISION SUPPORT SYSTEM Subject code: 4019 Work Load: 4 hrs/week Semester End Exam Marks : 80 20 Module 01 Content Introduction, Modeling concepts, modeling techniques, Object modeling, Objects and classes, links & associations, grouping constructs, advanced object modeling,aggregation, multiple inheritance, candidate keys, constraints Dynamic modeling, events and states, operations, nested state diagrams, concurrency, advanced dynamic modeling concepts, sample dynamic model Functional Modeling, DFD’s, Specifying Operations, Contact Hours: 50 Credit Points: 4 Internal Marks :

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Relation of functional to object and dynamic models, Design Methodology, OMT as a Software Engineering Methodology, Impact of Object oriented approach 04 Analysis, problem statement, automated teller machine, object modeling, dynamic modeling, functional modeling, adding operations, iterating the analysis, System Design, overview of SD, breaking system into subsystems, identifying concurrencies, management of data stores, architecture of ATM Systems Decision Support System, Problem Solving and decision making, systems approach, building on concepts, types of decisions, DSS model, types of models, advantages and disadvantages of modeling, artificial intelligence, the Group DSS concept 10

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Text Books – 1. Object Oriented System Modeling. & Design, PHI, James Rumbaugh, Michael Blaha 2. Management Information Systems 10th Edition, Raymond McLeod, Jr. George P. Schell, Pearson Education

SOFTWARE ENGINEERING AND MANAGEMENT Subject code: 4020 Contact Hours: 50 Work Load: 4 hrs/week Credit Points: 4 Internal Marks : Semester End Exam Marks : 80 20 Module 01 Content Software Process- Software process models, Process Iteration, Process activities , Rational unified process , aided software engineering Project management-management activities, project Planning , Scheduling, Risk Management Software requirements –functional and non functional requirements, user requirements, system requirements , interface specification , the software requirements document Software testing, component testing, test case design , test automation Critical system validation-reliability validation, safety assurance, cleanly assessment, safety and dependability cases Hours 10 Hrs

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10 Hrs Managing People- Selecting staff, motivating people, managing group, the people capability maturity model. Software cost estimation-Software productivity, estimation technologies; Algorithms cost modeling, project duration and staffing. Quality Management- Process and product quality ,quality assurance & standards, quality planning, quality control, software measurement and metrics. Configuration Management- Configuration management planning, change management, version and relax management, system building CASE tools for configuration management. 10 Hrs

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Text Books – Software Engineering 8th Edition – Pearson Education, Ian Somerville