Introduction: In 1934 After graduating as electrical engineers from Stanford University, Bill Hewlett and Dave Packard become

friends during a two-week camping trip. 1938 Bill and Dave start casual work in the rented garage. Due to negative feedback of bill’s study, Bill and Dave invented his first product oscillator and named it HP Model 200A. Hewlett-Packard Company, the Company was established in a one-car garage area in Palo Alto by Bill Hewlett and Dave Packard, and is now one of the world’s biggest IT companies, operating in nearly every country. HP specializes in developing and production processing, information storage space, networking h a r d w a r e , d e s i gn i n g s o f t w a r e a n d d e l i v e r i n g s e r v i c e s . Hewlett-Packard Mission Statement: "To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty." Hewlett-Packard Vision Statement: "To view change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs."

Strategy: At HP, we believe diversity is a key driver of our success. Putting all our differences to work across the world is a continuous journey fueled by personal leadership from everyone in our company. Our aspiration is that the behaviors and actions that support diversity and inclusion will come from the conviction of every HP employee making diversity and inclusion a conscious part. BUSINESS STRATEGIES HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure.

particularly BRIC countries * continued growth in the traditional enterprise space whilst also opening up new vistas by combining consumer reach with the skills and technology to manage and manipulate an ever-increasing flow of data * Restructuring of internal IT structure . and our revenue and gross margin could suffer if we fail to manage suppliers properly[*]no vision and mission statement Opportunities * Emerging markets. technology support and maintenance. application development and support services and consulting and integration services Organized into 7 business sections with strong position in each Strong financial condition   Weaknesses * Financial condition leans very heavily on the state of our economy not just in the US but worldwide * Lack of in-house management consulting division * R&D department has significantly less investments compared to historical spending * Pay cuts has brought low morale to employees * We depend on third-party suppliers.STRENGTHS AND WEAKNESES OF HP COMPANY SWOT ANALYSIS ON Hewlett-Packard Strengths   Leading provider of personal computers and imaging and printing Multi-vendor customer services. including infrastructure technology and business process outsourcing.

Enterprise Servers. information technology (IT) management software. solutions and services to individual consumers. and imaging and printing-related products and services. technologies. incorporated in 1947. software. Europ * Foreign currency exchange rate changes Hewlett-Packard Company (HP). The Company’s offerings include personal computing and other access devices. software and services for the commercial and consumer markets. the Imaging and Printing Group (IPG). workstations. Compaq Elite. HP Financial Services (HPFS) and Corporate Investments. HP . Storage and Networking (ESSN). Commercial PCs include the HP ProBook and the HP EliteBook lines of notebooks and the Compaq Pro. small. technology support and maintenance. is a provider of products. commercial desktops and workstations into commercial clients and consumer notebooks and consumer desktops into consumer clients. Services. health and education sectors. In December 2011. information management solutions and security intelligence/risk management solutions. including customers in the Government.* Expanded Digital Printing Portfolio Threats * Major competition in PC branch from other companies * Increasing competition on imaging and printing * Slowdown in economic conditions in US. 2011. consumer PCs.and medium-sized businesses (SMBs) and large enterprises. The Company groups commercial notebooks. multi-vendor customer services. Its operations are organized into seven segments: the Personal Systems Group (PSG). calculators and other related accessories. Personal Systems Group PSG provides commercial personal computers (PCs). HP Software. networking products and solutions. the Company acquired Hiflex Software GmbH. As of October 31. HP owned an approximately 99% equity interest in Autonomy Corporation plc. It also provides enterprise information technology infrastructure. including infrastructure technology and business process outsourcing. application development and support services and consulting and integration services. including enterprise storage and server technology.

tape drives and tape libraries. network attached storage. wireless local area network (LAN) and TippingPoint network security products deliver solutions for the data center. as well as HP Integrity NonStop solutions. software and services. application life cycles. router. information management solutions and security intelligence/risk management solutions. as well as the TouchSmart and Omni PCs. Its flagship product is the HP 3PAR Utility Storage Platform. campus and branch networks. which is designed for virtualization. HP Financial Services HPFS supports HP's global product and service solutions.Pro and HP Elite lines of business desktops. Its switch. The Storage business has a range of products. including hardware. HP Mini-Note PCs. application quality and security. HP Thin Clients and HP Slate Tablet PCs. desktops and mini notebooks. providing a range of financial life cycle management services. Business Critical Systems also offers HP's scale-up x86 ProLiant servers for scalability of systems. including storage area networks. The Company offers . operations. and structured and unstructured data. Solutions are delivered in the form of software licenses or as software-as-a-service. Storage and Networking The Company’s Business Critical Systems delivers Converged Infrastructure with a portfolio of HP Integrity servers based on the Intel Itanium processor that run the HP-UX and OpenVMS operating systems. In addition. PSG provides workstations that run on both Windows and Linux-based operating systems. HP Software solutions enables IT organizations to manage infrastructure. cloud and IT-as-a-service. HPFS enables its worldwide customers to acquire IT solutions. StoreOnce data deduplication solutions. including the TouchSmart line of touchenabled all-in-one notebooks and desktops. retail POS systems. Its networking solutions are based on HP's FlexNetwork architecture. HP continues to support the HP9000 servers and HP AlphaServers by offering customers. Enterprise Servers. mid-range and small business environments. The Company’s storage offerings include storage platforms for high-end. business processes. IT services. Consumer PCs include the HP and Compaq series of multi-media consumer notebooks. HP Software HP Software provides enterprise IT management software. storage management software and virtualization technologies.

leasing. In the case of HP. barriers to entry could increase or decrease the chances of new businesses offering products that could rival those produced by existing companies. These include government regulations. The level of rivalry within HP’s environment can be described as high. utility programs and asset recovery services. the buyer power is fair. This is because supplier concentration for electronic parts and components is low. For HP. trade restriction and inaccessibility of major distribution channels. the threat on entrants will be low due to risks of decreased market share potential. the power of the suppliers with the company is fair. financing. Moreover. This is mainly due to the presence of several competing companies of similar sizes. rivalry level increases because of product and service differentiation inadequacy. HP . For instance. Suppliers Similar to buyer power. There are several examples of barriers to entry. HPFS also provides an array of specialized financial services to SMBs and educational and Governmental entities HP’s Micro Environment: Porter’s Five Forces Rivalry Rivalry is considered to be the strongest and most important force in Porter’s model. Entrants The threat on entrants is highly dependent on the presence of factors known as barriers of entry. Basically. This assessment is based on the nature of buyer power sources surrounding the company. the buyer power for HP can be low since product demand is high and buyer concentration is low. as well as financial asset management services for global and enterprise customers. the entrant factor can be considered as low due to a number of reasons. It represents the presence and number of firms competing for each other’s economic profits. if the barriers are high. Buyers This aspect of Porter’s five forces pertains to the power of the buyers over the manufacturer or the company. Naturally.

other suppliers will be very willing to supply goods to a large company. With this workforce. the company can ensure the speed and quality of its production. This strength is particularly useful in market positioning. moreover. By means of this large market coverage. Considering that HP is a major company. the target markets of these companies are similar as well. The consumers then have several product options to choose from. The company holds the majority of the computer and printer market as compared to other competitors. The company has been operating for years. This capability also allowed the company to introduce its new products and implement strategies at the right time and place.can deal with other suppliers for its production. Company: SWOT Strengths  Hewlett-Packard is a strong and well-established brand name within the computer and printer industry. years of successful business operation strengthens its capability to overcome past and even new challenges with tried and tested strategies. it also has the capability to subdivide its people into useful departments where highly talented and skilled experts can be assigned. the computer and printer industry is very competitive. The company has the resources to maintain a large workforce. HP is operating in a business environment where several major companies are producing and offering similar products or services. Substitutes As mentioned.     Weaknesses . gaining new buyers as well as increasing profit margins. In addition. making the level of substitutes high for HP. the company can continuously gain profit as well as acquire the capital to support its project plans and business strategies. HP has an access to major distribution channels which allows it to market its products in the most effective way.

the company is capable of producing quality products that can be . Through these strengths. the company is unable to analyze all of the valuable information.  The company has the ability to acquire useful customer data. This enables HP to develop new products as well as establish customer satisfaction and loyalty Threats  The computer and printer sectors are both highly competitive industries. The continuous use of computers and printers by office workers and home owners alike suggests that these gadgets will be in demand for several more years. however. In the computer industry major companies Compaq. which can possibly augment its sales and market access. Though HP can apply any marketing strategy. Various marketing risks are also considered as threats for the company. due to volume. It must have the team or instrument that will sort market details and construct them into usable concepts or strategies. Opportunities The company can use other means of distribution like internet retailing. Epson and Canon are some of the strongest rivals of HP in the printer industry. The ability of the company to acquire pertinent consumer data allows it to develop products that are based on current consumer needs and preferences. These effects must be analyzed thoroughly as it could greatly affect the business outcome. its effect on the market can vary.  Company Analysis The data from the SWOT analysis showed that HP’s strengths are basically derived from two major sources: human/financial resources and experience. The company had gone through times when it is unable to sustain constant growth. On the other hand. Dell and IBM are some of the major companies producing similar products.

The professional staff of the Hewlett-Packard Co. threat of substitute is moderates. Nonetheless. Both Compaq and HP were in an unwinnable price war with Dell. Customer service improvements. services and IT infrastructure. software. The access to these sources suggests that HP is capable of employing most marketing strategies successfully.marketed effectively. IT systems/technology improvements. Its long experience and presence in the computer/printer industry have allowed the company to acquire a strong hold on the market. Increase business growth. Hp has very clear benefit that resulted from the HP and Compaq merger. bargaining power of buyer’s is moderate. there are still obstacles. With a portfolio that spans printing. Improve efficiency. (HP) Market Research & Information Center is trained to be expert in research strategy and technique as applied to marketing decision making. INTERPRETATION With the merger of companies HP and Compaq. From the Porter’s five forces model of HP – Compaq in laptops it is cleared that there are moderate entry barriers. bargaining power of supplier is High. . HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. HP top business priorities are to lower costs. intercategory competition is high. personal computing.

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