 Assignment no. 1 Name :- Mehul Sanghani Roll no.

:- 244


Introduction:1) The Ancient Olympic Games were a religious and athletic festival held every four years at the sanctuary of Zeus in Olympia, Greece among representatives of several city-states and kingdoms of Ancient Greece. These games featured mainly athletic but also combat and chariot racing events. 2) During the games, all conflicts among the participating city-states were postponed until

the games were finished.The origin of these Olympics is shrouded in mystery and legend one of the most popular myths identifies Heracles and his father Zeus as the progenitors of the Games. 3) According to legend, it was Heracles who first called the Games "Olympic" and

established the custom of holding them every four years A legend persists that after Heracles completed his twelve labors, he built the Olympic Stadium as an honor to Zeus. Following its completion, he walked in a straight line for 200 steps and called this distance a "stadion" (Greek: ζηάδιον, Latin: stadium, "stage"), which later became a unit of distance. 4) Another myth associates the first Games with the ancient Greek concept of Olympic

truce (ἐκεχειρία, ekecheiria) The most widely accepted inception date for the Ancient Olympics is 776 BC; this is based on inscriptions, found at Olympia, listing the winners of a footrace held every four years starting in 776 BC. The Ancient Games featured running events, a pentathlon (consisting of a jumping event, discus and javelin throws, a foot race, and wrestling), boxing, wrestling, pankration, and equestrian events.

Torch rally:The Olympics torch relay ran from 19 May to 27 July 2012, before the Games. Plans for the relay were developed in 2010–11, with the torch-bearer selection process announced on 18 May 2011. The Olympic flame arrived on flight BA2012 on 18 May 2012 from Greece. The relay lasted 70 days, with 66 evening celebrations and six island visits, and involved about 8,000 people carrying the torch a distance of about 8,000 miles (12,800 km), starting from Land's End in Cornwall. The torch had one day outside of the United Kingdom when it visited Dublin on 6 June. The relay was focusing on National Heritage Sites, locations and venues with sporting significance, key sporting events, schools registered with the Get Set School Network, green spaces and biodiversity, Live Sites (city locations with large screens), festivals and other events.

Opening ceremony:The opening ceremony of the 2012 Summer Olympics was held on 27 July and called "Isles of Wonder". Oscar-winning director Danny Boyle was its artistic director, with the music directors being the electronic music duo Rick Smith and Karl Hyde of Underworld The Games were officially opened by Queen Elizabeth II, accompanied by Prince Philip, Duke of Edinburgh It was the second Games the Queen had opened personally, The first being the 1976 Summer Olympics in Montreal. All successive Olympics held in Canada or Australia have been opened by their respective governors-general.A short comic film starring Daniel Craig as secret agent James Bond and the Queen as herself was screened during the ceremony Live musical performers included Frank Turner, Mike Oldfield, London Symphony Orchestra (accompanied by Rowan Atkinson), Dizzee Rascal, Arctic Monkeys and Sir Paul McCartney, who performed the song "Hey Jude" at the end of the ceremony. The official BARB ratings give the opening ceremony a rating of 24.24 million viewers, the highest audience for any British television broadcast since 1996.

Marketing done by following companies:The London Organizing Committee of the Olympic and Paralympic Games (LOCOG) and the International Olympic Committee (IOC) have agreed to sponsorship deals with several companies. The sponsors are assigned one of four categories; worldwide, tier one, tier two and tier three. The worldwide partners are: Acer, Atos, Coca-Cola, Dow, General Electric McDonald's, Omega SA, Panasonic, Procter & Gamble, Samsung, Visa The companies have cumulatively provided £1.4bn of funding, allocated evenly between the IOC and LOCOG.

Performance of INDIA in Olympics 2012:Silver Vijay Kumar Shooting Men's 25 m rapid fire pistol 3 August

Silver Sushil Kumar Wrestling Men's 66 kg freestyle 12 August

Bronze Gagan Narang Shooting Men's 10 m air rifle 30 July

Bronze Saina Nehwal Badminton Women's singles 4 August

Bronze Mary Kom Boxing Women's flyweight 8 August

Bronze Yogeshwar Dutt Wrestling Men's 60kg Freestyle 11 August

Controversies:Boxing Boxer Sumit Sangwan lost a closely contested bout 14–15 against Yamaguchi Falcao Florentino of Brazil in the light heavyweight category - Round of 32. The ESPN commentators described the loss as "daylight robbery." India's Acting Chef-de-mission Brigadier PKM Raja, on the insistence of Sports Minister Ajay Maken, lodged an unsuccessful appeal against the judges' decision believing he had won. A win by Vikas Krishan in the welterweight pre-quarters was overturned after an appeal by the opponent Errol Spence. The Indian was given four penalty points and the score was changed from 11–13 to 15–13 in favour of Errol Spence. (CAS)but the appeal was rejected Badminton Jwala Gutta and Ashwini Ponnappa missed out on badminton - women's doubles quarterfinal berth by a difference of one point after tying with Japan and Taipei on points. Prior to India's final group game, the Japanese partnership of Mizuki Fujii and Reika Kakiiwa lost to Chinese Taipei's Cheng Wen Hsing and Chien Yu Chin. On behalf of the Badminton Association of India, a protest was lodged saying that the match between Japan and Chinese Taipei was fixed and that Japan had deliberately lost that match in order to have a better draw in the next round. The Indian appeal was turned down by force.

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