CORE VALUES OF TATA Purpose

At the TATA Group “ our purpose is to improve the quality of life of the communities we serve. We do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities. This requires us to grow aggressively in focused areas of business. Our heritage of returning to society what we earn evokes trust among consumers, employees, shareholders and the community. This heritage is being continuously enriched by the formalization of the high standards of behaviour expected from employees and companies”. The TATA name is a unique asset representing leadership with trust. Leveraging this asset to enhance Group synergy and becoming globally competitive is the route to sustained growth and long-term success.
FIVE CORE VALUES

The TATA Group has always sought to be a value-driven organization. These values continue to direct the Group’s growth and businesses. The five core TATA values underpinning the way we do business are: Integrity: We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve. Excellence: We must constantly strive to achieve the highest possible standards in our dayto-day work and in the quality of the goods and services we provide. Unity: We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation. Responsibility: We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

Himachal Pradesh. Haryana. Gujarat. Bihar. Mumbai.51. the Group has a formidable presence across the telecom value chain.924 Crore. Uttar Pradesh (E).com (India) Limited [now renamedTATA Teleservices (Maharashtra) Limited] in December 2002 the company swung into anexpansion mode. TATA Teleservices hascreated a Pan India presence spread across 19 circles that includes Andhra Pradesh. TATA Teleservices was the first to launch CDMA mobile services in India with theAndhra Pradesh circle. Having pioneered the CDMA 1X technology platform in India. With a committed investment of INR 36.5 billion) in Telecom (FY 2006). over 3. It has partnered with Motorola. Karnataka. TATA Teleservices spearheads the Group’s presence in the telecom sector. Tamil Nadu. internet facility TATA Teleservices is part of the INR Rs. Starting with the major acquisition of Hughes Tele. With the total Investment of Rs 19. Maharashtra. Madhya Pradesh and RoWB. Kerala. Rajasthan.2 million 16 shareholders. Lucent and ECI Telecom for thedeployment of a reliable. Punjab.30. Ericsson.000 Crore (US$ 7. TATA Teleservices hasestablished a robust and reliable 3G ready telecom infrastructure that ensures quality in itsservices. Kolkata.5 billion) TATA Group.TATA INDICOM . Pre Paid . Uttar Pradesh (W). .000 employees and more than 3. 10% • Subscriptions: Post Paid. Incorporated in1996. 2. Delhi. technologically advanced network. Orissa. that has over 80 companies.PROFILE • Brand Name: TATA Indicom • Network: CDMA 2000-1x • Network Coverage: 20 Telecom circles • Subscriber base: > 2 million • Market Share: 8 .543 Crore (US$ 62.

8 million. Voice Portal. picture messaging. 17 TATA Teleservices bouquet of telephony services includes Mobile services. astrology. which allows customers to receive freeincoming calls. group calling. . TATA Teleservices has a strong workforce of 6000.in to offer postpaid mobile connections in the country. istoday the market leader in the fixed wireless telephony market with a total customer base ofover 3.ichoose. interactiveapplications like news. TTSL has created more than20. cricket. by unveiling theiroffering . new mobile handsets and new voice & data services such asBREW games. Some of the other products launched by the company include prepaid wireless desktopphones. USB Modem.000 indirect jobs through outsourcing of its manpowerneeds. Other services includevalue added services like voice portal. data cards. which will include 10. public phone booths.000 jobs. 3-wayconferencing. TATA Indicom redefined the existing prepaid mobile market in India. calling card servicesand enterprise services. polyphonic ring tones. Wi-Fi Internet. WirelessDesktop Phones. TATA Indicom.Non Stop Mobile. roaming. post-paid Internet services.s largest branded telecom retail chain and is the first service provider in the country to offer an online channel Http://www. TATA Teleservices today has India. which heralded convergence technologies in the Indian telecom sector. In addition. etc.The company. Public Booth Telephony and Wireline services.

With an ambitious rollout planboth within existing circles and across new circles. .Today. TATA Teleservices offers worldclasstechnology and userfriendly services in 19 circles. TATA Teleservices Limited along with TATA Teleservices (Maharashtra) Limitedserves over 27 million customers in more than 6000 towns.

TATA Indicom Product Profile 18 TATA Indicom Product Profile .

Mobile internet:. no separate subscription is required. landline connection. Products / Services Dial up internet Prepaid mobile Wireless phones Mobile internet Post paid mobile Landline phones Wireless internet Mobile mobile Dial-up Internetthrough landline from TATA Indicom. After creating the dialer on computer. mobile connection.TATA Indicom offers world-class internet service through the CDMA .intenet facility will activate.18 TATA Indicom has three services Dial up internet. This dialup internet service is activated by default for on customer’s phone. provides bundled dialup internet access along with Landline connection. Customers have to purchase an external modem or use PC/Laptop’s internal modem to connect to internet.

noseparate subscription is required. This dialup internet service is activated by default for on customer’s phone. Just connect TATA Indicom mobile phone.TATA Indicom Internet through mobile service offers world-class standards for wireless Internet access. • User can receive and make voice calls when no active data transfer takes place. After creating the dialer oncomputer. 19 Internet Mobile service Landline service TATA Indicom has three services Dial up internet.intenet facility will activate. • No need to buy an external modem since your existing TATA Indicom mobile phone has one.TATA Indicom offers world-class internet service through the CDMA . Products / Services Dial up internet Prepaid mobile Wireless phones Mobile internet Post paid mobile Landline phones Wireless internet Mobile mobile Dial-up Internetthrough landline from TATA Indicom.. landline connection. The benefits are: • High speed Internet access. using a data cable to PC or Laptop & get started. Customers have to purchase an external modem or usePC/Laptop’s internal modem to connect to internet. mobile connection. Mobile internet:.network. provides bundled dialup internet access along with Landlineconnection.

using a data cable to PC or Laptop &get started. • No need to buy an external modem since your existing TATA Indicom mobile phone has one.network. 19 Internet Mobile service Landline service .. Just connect TATA Indicom mobile phone. • User can receive and make voice calls when no active data transfer takes place. The benefits are: • High speed Internet access.TATA Indicom Internet through mobile service offers world-class standards forwireless Internet access.

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com Tata Teleservices Limited (TTSL) is a subsidiary of the Tata Group headquartered in . Ratan N. India Srinath Narasimhan (MD) Products Parent Divisions Website Wireless Telephone Internet Television Tata Group Tata Indicom (CDMA) Tata DoCoMo (GSM) Virgin Mobile India (CDMA/GSM) Tatateleservices.Tata Teleservices Limited Type Industry Founded Founder(s) Private Telecommunications 1996 Ratan Tata Mr. Tata Key people (Chairman) Headquarters Mumbai.

8 billion in Financial Year 2008-09. The company's network has been rated as the 'Least Congested' in India for five consecutive quarters by the Telecom Regulatory Authority of India through independent surveys.5 million shareholders. Today. the company is the clear market leader. It has embarked on a growth path since the acquisition of Hughes Tele.Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. Tata Teleservices Ltd. along with Tata Teleservices (Maharashtra) Ltd. being the first to pioneer the per-second tariff option—part of its 'Pay for What You Use' pricing paradigm. The company has rolled out GSM services in 17 of India's 22 telecom Circles in less than a year and the company plans to launch pan-India operations by the end of FY 2010-11. with a . It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India presence through existing operations in all of India's 22 telecom Circles. Tokyo-based NTT DOCOMO is one of the world's leading mobile operators—in the Japanese market. The Tata Group had revenues of around USD 70. Incorporated in 1996. Tata Teleservices Limited now also has a presence in the GSM space. and includes over 90 companies. TATA DOCOMO marks a significant milestone in the Indian telecom landscape.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. TATA DOCOMO has received a pan-India license to operate GSM telecom services—and has also been allotted spectrum in 18 telecom Circles. it is headquartered in Mumbai. used by over 50 per cent of the country's mobile phone users.000 towns and villages across the country. The company is also the market leader in the fixed wireless telephony market. and has already redefined the very face of telecom in India. over 363. TATA DOCOMO arises out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008.039 employees worldwide and more than 3. through its joint venture with NTT DOCOMO of Japan. Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. serves nearly 70 million customers in more than 450. and offers differentiated products and services under the TATA DOCOMO brand name.

000 towers. Wireless TT Info-Services Limited.net. thereby becoming the largest independent entity in this space—and with the highest tenancy ratios in the industry. wireless desktop phones. TTSL was named The Best Emerging Markets Carrier by Telecom Asia.000 towers. Public Booth Telephony and Wireline Services . including 5th Best Employer in India. and received 8 awards at the World HRD Conference. Over the last few months. CEO of the Year and Best Quality of Service. Wireless Desktop Phones. Tata Teleservices announced a unique reverse equity swap strategic agreement between its telecom tower subsidiary. . and Business Standard award for 'Most Innovative Brand of the Year'. wireline services and enterprise solutions. The company also received 3 awards at the Telecom Operator Awards 2010 from Tele. TTSL's bouquet of telephony services includes mobile services. Tata Teleservices' industry-best and innovative offerings have gained industry-wide recognition and the Year 2010 saw TTSL add many notable accolades to its name. and Quippo Telecom Infrastructure Limited—with the combined entity kicking off operations with 18. In December 2008. Today.bouquet of telephony services encompassing Mobile Services. Best Company. the combined entity has a portfolio of nearly 35. public booth telephony.

Ratan N.com Website . India Mr. Tata (Chairman) Srinath Narasimhan (MD) Wireless Telephone Internet Television Tata Group Key people Products Parent Tata Indicom (CDMA) Divisions Tata DoCoMo (GSM) Virgin Mobile India (CDMA/GSM) Tatateleservices.TATA INDICOM – COMPANY PROFILE Type Industry Founded Founder(s) Headquarters Private Telecommunications 1996 Ratan Tata Mumbai.

sensitive to the countries. FIVE CORE VALUES The TATA Group has always sought to be a value-driven organization. Understanding: We must be caring. . Excellence: We must constantly strive to achieve the highest possible standards in our dayto-day work and in the quality of the goods and services we provide. show respect. Everything we do must stand the test of public scrutiny. We do this through leadership in sectors of national economic significance. to which the Group brings a unique set of capabilities. Responsibility: We must continue to be responsible. This heritage is being continuously enriched by the formalization of the high standards of behaviour expected from employees and companies”. Our heritage of returning to society what we earn evokes trust among consumers. communities and environments in which we work. The TATA name is a unique asset representing leadership with trust. building strong relationships based on tolerance. This requires us to grow aggressively in focused areas of business. with honesty and transparency.CORE VALUES OF TATA Purpose : At the TATA Group “ our purpose is to improve the quality of life of the communities we serve. and always work for the benefit of the communities we serve. The five core TATA values underpinning the way we do business are: Integrity: We must conduct our business fairly. Leveraging this asset to enhance Group synergy and becoming globally competitive is the route to sustained growth and long-term success. Unity: We must work cohesively with our colleagues across the Group and with our customers and partners around the world. These values continue to direct the Group’s growth and businesses. understanding and mutual cooperation. employees. shareholders and the community. compassion and humanity for our colleagues and customers around the world. always ensuring that what comes from the people goes back to the people many times over.

5 million shareholders.039 employees worldwide and more than 3. and includes over 90 companies. Pre Paid . Tata Teleservices Limited now also has a presence in the GSM space. over 363. and offers differentiated products and services under the TATA DOCOMO brand name. through its joint venture with NTT DOCOMO of Japan. TATA DOCOMO arises out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008.8 billion in Financial Year 2008-09. The Tata Group had revenues of around USD 70. The company is also the market leader in the fixed wireless telephony market. internet facility Network: • Network Coverage: • Subscriber base: • Market Share: • Subscriptions: Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector.TATA INDICOM – PROFILE • Brand Name: • TATA Indicom CDMA 2000-1x 20 Telecom circles > 2 million 8 -10% Post Paid.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. Incorporated in 1996. TATA DOCOMO has received a pan-India license to operate GSM telecom services—and has also been allotted spectrum in 18 telecom Circles. . The company's network has been rated as the 'Least Congested' in India for five consecutive quarters by the Telecom Regulatory Authority of India through independent surveys. The company has rolled out GSM services in 17 of India's 22 telecom Circles in less than a year and the company plans to launch pan-India operations by the end of FY 2010-11. It has embarked on a growth path since the acquisition of Hughes Tele. it is headquartered in Mumbai. It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India presence through existing operations in all of India's 22 telecom Circles.

The company also received 3 awards at the Telecom Operator Awards 2010 from Tele. public booth telephony.000 towers. TTSL's bouquet of telephony services includes mobile services. In December 2008. along with Tata Teleservices (Maharashtra) Ltd.000 towns and villages across the country. Wireless Desktop Phones. and Business Standard award for 'Most Innovative Brand of the Year'. thereby becoming the largest independent entity in this space—and with the highest tenancy ratios in the industry. Tata Teleservices' industry-best and innovative offerings have gained industry-wide recognition and the Year 2010 saw TTSL add many notable accolades to its name. and received 8 awards at the World HRD Conference. the company is the clear market leader. and has already redefined the very face of telecom in India. Today. including 5th Best Employer in India. CEO of the Year and Best Quality of Service. Tata Teleservices announced a unique reverse equity swap strategic agreement between its telecom tower subsidiary. .net. TTSL was named The Best Emerging Markets Carrier by Telecom Asia. the combined entity has a portfolio of nearly 35.TATA DOCOMO marks a significant milestone in the Indian telecom landscape. used by over 50 per cent of the country's mobile phone users. Public Booth Telephony and Wireline Services. with a bouquet of telephony services encompassing Mobile Services. being the first to pioneer the per-second tariff option—part of its 'Pay for What You Use' pricing paradigm. serves nearly 70 million customers in more than 450. and Quippo Telecom Infrastructure Limited—with the combined entity kicking off operations with 18. Best Company. Wireless TT Info-Services Limited. Over the last few months. wireless desktop phones. Tata Teleservices Ltd.000 towers. Today. wireline services and enterprise solutions. Tokyo-based NTT DOCOMO is one of the world's leading mobile operators—in the Japanese market.

TATA INDICOM – PRODUCT PROFILE PREPAID MOBILE PHONES MOBILE PHONES(CDMA) POST-PAID MOBILE PHONES LANDLINE PRODUCTS/SERVICES DIAL UP INTERNET THROUGH LANDLINE INTERNET MOBILE INTERNET WIRELESS INTERNET .

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