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Accenture Limited is one of the largest global providers of consulting, technology, and outsourcing services. It is registered in Hamilton, Bermuda but it was announced on the May 26, 2009 that the Board of Accenture approved moving their incorporation to Ireland. It is said to be the largest consulting firm in the world. Accenture is a Fortune Global 500 company with more than 186,000 people in 52 countries across the Americas, Asia Pacific, and Europe Middle East Africa (EMEA) regions. The company is headquartered at Hamilton (Bermuda), the US. The company reported net revenues of about $23 billion in fiscal-year 2008, which grew by 19% compared with the previous year. Accenture goes to market through five distinct operating groups covering 17 industry verticals.
Emergence of Accenture:
The company, established as Andersen Consulting in 1989, separated from Andersen Worldwide and Arthur Andersen, an accounting firm, in 2000. Two years later, Arthur Andersen surrendered its license owing to lapses in the auditing of Enron. On January 1, 2001 Andersen Consulting adopted its current name, "Accenture". The word "Accenture" is supposedly derived from "Accent on the future". Although a marketing consultancy was tasked with finding a new name for the company, the name "Accenture" was submitted by Kim Petersen, a Danish employee from the company's Oslo, Norway office, as a result of an internal competition. Accenture felt that the name should represent its will to be a global consulting leader and high performer, and also intended that the name should not be offensive in any country in which Accenture operates. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. On May 26 2009 accenture announced that its Board of Directors has unanimously approved changing the company‘s place of incorporation to Ireland from Bermuda. The reason of changing the headquarters to Ireland was quite obvious since Ireland, A member of the European Union, offers a sophisticated, well-developed corporate, legal and regulatory environment. It also has a long history of international investment and long-established commercial relationships, trade agreements and tax treaties with European Union member states, the United States and other countries around the world where Accenture does business.
The company already maintains a leading position within the M&A services market. resulting in loss of work and employment for some U. the shortage of financing money already led to a significant decrease in global M&A activity in 2008. As corporations seek to restructure and streamline their business operations.. Thanks to its deep business expertise as well as its strong and trusted client relationships. This is because Accenture utilizes Global Delivery Centre’s in South Asia and Southeast Asia (such as Bengaluru. with many 2 . declining asset prices and forces of market consolidation are again making M&A a key strategic option for many corporate strategists.S.On the other hand. and business-unit consolidations to achieve their objectives. technology. and.S. the provider landscape for M&A services remains extremely heterogeneous and fragmented.000 in 2005 to 33. employees.S. Pune. Ireland offers a stable political and economic environment and has the financial and legal infrastructure to meet Accenture‘s needs. carve-outs. On one hand.S. companies. Accenture is well positioned to act as a strategic partner throughout the entire M&A deal cycle. While M&A tasks and objectives are getting more complex and diverse. citizens. Accenture's employee population in the U. Hyderabad. the Delivery Centre‘s are evenly distributed across the world with 7 centre‘s in Europe. At the same time. Chennai. Accenture has been criticized repeatedly by Lou Dobbs of CNN and others for moving many jobs outside the U.S. both today and in the future. and outsourcing growth platforms to increase its footprint going forward The current economic climate has a dramatic impact on global M&A activities. the M&A landscape is getting more complex. New Delhi and Mumbai in India. 7 centre‘s in South East Asia and 7 centre‘s in North America. As a balance to the criticism about movement of jobs outside the U. they are increasingly leveraging divestitures.In addition. Accenture‘s deep functional experience is especially valued in projects around large integration scenarios.. Accenture‘s mergers and acquisitions (M&A) services portfolio represents a core element of its offerings and is provided through a truly integrated and global go-to-market strategy. has increased from 28. There are no operations in Africa. According to the map of Accenture‘s Delivery Centre locations. This enables Accenture to perform work (such as software development and call centre support) at a greatly reduced employee cost as compared to U.S.000 in 2008. But Accenture is committed to further investing in its M&A services capabilities across its consulting. Manila and Cebu in the Philippines) to reduce cost and increase profit margin in outsourcing deals with major U.
Craig Chief Financial Officer Clients: Accenture's clients span the full range of industries around the world and include 96 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500. 2008) Exchange/Ticker: NYSE / ACN Employees: Approximately 177. With its strong executive stakeholder relationships and deep industry expertise. and 87 have been clients for at least 10 years. The firm claims to have been engaged in more than 850 separate M&A projects over the past five years. Europe / Middle East / Africa (EMEA) Senior Leadership: William D. 3 . 31. Green Chairman & CEO Jo Deblaere * Chief Operating Officer Pamela J. Clients are often confused because many of the players try to position themselves along the entire M&A life cycle. Accenture provides its M&A services through the firm‘s strategy consulting practice. Effective M&A management forms an essential part of Accenture‘s underlying value proposition and recently has been positioned as one of Accenture‘s ―C-suite imperatives‖ for management during the economic downturn. This makes it particularly hard for the providers to identify their points of competitive differentiation.000 M&A professionals worldwide. opportunities. Forrester will therefore publish separate research reports on the current strengths. which has more than 2. Accenture is acting as a key strategic partner for many clients going through major business transformations in the current market environment Net Revenues: US$23.different providers coming from different backgrounds and offering different core competencies. and threats (SWOT) regarding some of the key providers in the M&A services market. weaknesses. In addition.800 senior executives) Global Reach: Offices and operations in more than 200 cities in 52 countries Geographic Regions: Americas.000 (including 4. 99 have been clients for at least five years. Asia Pacific.39 billion for fiscal 2008 (12 months ended Aug. of our top 100 clients in fiscal year 2008. based on revenue.
The information was contained on a backup computer tape being used in the development of a government information system for the state of Ohio which was stolen on June 10. treasury and certificates of deposit – which could total billions of taxpayer dollars. account numbers. a $10.. 84. time deposit accounts. money market accounts. trust fund accounts.. In addition to the Ohio data. It also contained taxpayer identification numbers for Medicaid providers and bank account information for school districts and local governments. The tape was stolen from the car of 22 year old Jared Ilovar.. 2007. bank names and types of accounts . and numerous detailed documents from the development and implementation of the CORECT project. the account numbers of numerous state procurement cards – known as ‗P-Cards‘ – most of which were fortunately out of date .000 welfare recipients. who had been assigned to nightly take home a backup computer tape and return it the next day. the tape also contained a small amount of information related to the state of Connecticut. the names and Social Security numbers of dozens of Connecticut taxpayers . who were owed tax refunds by the state of Ohio. Loss of sensitive data: In September 2007. including "information on nearly every bank account held by state agencies – including checking accounts. Governor Rell stated that the Connecticut data was being used in Ohio by Accenture to aid in the development of a similar state government information system. The tape lists agency names. Accenture was implicated in a high-profile case of loss of sensitive data (sometimes referred to as a "data spill") on individual American citizens. tens of thousands of other individuals." according to a press release by Connecticut governor Jodi Rell on September 16. business issues and applicable technologies. 602 Ohio Lottery winners who had not cashed their winnings. enabling Accenture to deliver solutions tailored to each client's industry.Industry Expertise: Accenture delivers its services and solutions through 22* focused industry groups in five operating groups. This industry focus provides Accenture‘s professionals with a thorough understanding of industry evolution. also an Accenture client. Ilovar was quickly terminated by Ohio governor Ted Strickland during the storm of public indignation after the theft became public on June 15. as part of a data security program .50 an hour intern in the Ohio Office of Budget and Management. 2007... more than half a million people. The stolen tape contained the names and Social Security numbers of: every Ohio state employee. Ilovar was fired when he refused to 4 . savings accounts..
resign. Navitaire is a subsidiary of Accenture. Accenture Delivery Centers in the Philippines and Accenture Bucharest Delivery Center. . Connecticut State Controller Nancy Wyman reported that Accenture would pay for two years of identity theft protection for the 57 Connecticut residents and one from out of state whose lost data originated in her office. and now I am the scapegoat for the state of Ohio. Ilovar said: I was a victim of a random car theft. was broken into outside his apartment complex outside Columbus. 5 . so I inherited the job of taking the data tapes out of the building. I was the newest person in the door. along with four others. The solutions work is mainly offshored to lowwage developing countries like India.. Subsidiaries: Coritel BPM is the Spanish subsidiary of Accenture for software development and outsourcing. providing services directly to United States government and military agencies. Avanade is a joint venture between Microsoft and Accenture. The Philippines and Romania . It develops enterprise business solutions on the Microsoft platform. Locations: Accenture has offices and operations in more than 200 cities across the world. Accenture National Security Services is a subsidiary of Accenture. providing technology solutions to the client. Accenture Technology Solutions is a subsidiary of Accenture. That was the extent of my instructions. In a statement to the Columbus Dispatch. Ohio. It was founded in 1984 and currently has 6.Accenture India Delivery Centre. On the subject of instructions.500 workers.. providing specialized solutions to airlines. store or watch over the data tapes at night. It was specifically incorporated as a US subsidiary to meet a congressional mandate that defense contractors be based in the US. stating that he had been made a scapegoat for this questionable policy when his car. I was never instructed by my employer on how to properly secure.
Accenture SAP Solutions is a subsidiary of Accenture. providing SAP solutions to the client.09 billion. It has taken Coritel BPM SAP resources and turned it into this new unit called: ASAPS.5 billion. Wipro Fiscal 2007 year ending March 31st revenues: $3. TCS Fiscal 2007 year ending March 31st revenues: $4. Deloitte Consulting. Ernst & Young. 6 . Infosys Fiscal 2007 year ending March 31st revenues: $3. Competitors: Accenture's primary competitors are IBM. 2007 revenues: $19.70 billion.3 billion. Operating Groups and Industry Groups * Communications & High Tech Financial Services Health & Public Service Products Resources • Communications • Electronics & High Tech • Media & Entertainment • Banking • Capital Markets • Insurance • Border Management & Public Safety • Defense • Health • Human Services • Postal • Revenue & Customs • Automotive • Consumer Goods & Services • Industrial Equipment • Pharmaceuticals & Medical Products • Retail • Transportation & Travel Services • Chemicals • Energy • Natural Resources • Utilities How do Indian outsourcing vendors compare with Accenture (Revenues): Accenture Financial Year ending August 31st. CapGemini. and PricewaterhouseCoopers.
The strengths and weaknesses internal to the organization.SWOT Analysis company profile is the essential source for top-level company data and information. opportunities and threats. to lower sales or profit.SWOT ANALYSIS A SWOT Analysis is used to evaluate a company's strengths. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.SWOT Analysis examines the company‘s key business structure and operations. The external factors may include macroeconomic matters. 7 . technological change. weaknesses. The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. Good marketing is the art of finding. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. External factors . and profiting from these oppurtunities. as well as changes in the marketplace or competitive position. finance. legislation. An Environmental Threat is a challenge posed by an unfavorable trend or development that would lead. history and products. manufacturing capabilities. The factors may include all of the 4P's. A Marketing Opportunity is an area of buyer need and interest that a company has a high probability of profitably satisfying. Accenture Ltd . and socio-cultural changes. This report examines Accenture -'s key business structure and operations. in the absence of defensive marketing action. history and products. developing. SWOT analysis groups key pieces of information into two main categories: Internal factors . Accenture Ltd . The results are often presented in the form of a matrix. and so on.The opportunities and threats presented by the external environment. What may represent strengths with respect to one objective may be weaknesses for another objective. Use this report to understand the internal and external factors that affect Accenture 's performance in achieving its business goals. and provides summary analysis of its key revenue lines and strategy. as well as personnel. and it provides summary analysis of key revenue lines and strategy.
1% over 2007. Mission and Values statement.8 million during the financial year (FY) ended August 2008. key employees and executive biographies. You must be realistic and forthright in preparing the businesses. major products and services. margins and returns. and your.8 million in FY2008. an increase of 36. The opportunities open to the company are considered and its growth potential assessed. strategies and tactics. liquidity and leverage. Be specific but keep it short and simple. strategic and operational factors are considered. The operating profit of the company was $3. key competitors. Competitive or technological threats are highlighted. financial position and efficiency ratios. an increase of 20. The report provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.011. Financial ratios include profitability. Scope: Provides key company information for business intelligence needs. the company history. Developing strategies and tactics that match the SWOT analysis results. You must objectively prepare your businesses internal and external status. an increase of 18. The report contains critical company information – business structure and operations.7% over 2007.8% over 2007. Writing an operating plan based on your SWOT Analysis.What makes a SWOT analysis effort successful? You must start with your Vision.691.6 million in FY2008. Financial. different locations and important subsidiaries. The company recorded revenues of $23. don‘t over analyze. The company‘s strengths and weaknesses and areas of development or decline are analyzed. 8 . strengths and weaknesses. Implementation of a resulting operating plan.386. Its net profit was $1.
2.145. all figures in $US thousands.000 employees .3 billion (20% YoY) Financial Services: $1.3% Year-Over-Year Business Highlights America revenue: 2. 2009 and May 31.325 billion (grew 11% YoY). 286 4. Outsourcing 2. 2008) Fiscal 2009 Fiscal 2008 Growth* % of Q3 FY09 Net Revenu es -4% 100 Fiscal 2009 Fiscal 2008 Growth* TOTAL 5. Attrition 17% Product Area breakdown in revenues: 5.387.9 Billion US$ bookings (Consulting 3.0 93 1.0 59 1.67 billion increase of 19.Financial Highlights Net revenues of $5.1 percent of net revenues compared with $ 817 million 17.000 people grew 41%.038.883 billion (grew 25% YoY) Growth in UK.1% flat as 2007 Global Delivery network of 75.8 net revenues Gross Margin was 30.102.41 raised by $.7 16. Spain and Netherlands APAC revenue: 465 million (grew 29% YoY) Growth in Japan. Australia.5) Consulting net revenues were $3. 2008) Third Quarter (3 months ended Year to Date (9 months ended May 126.96.36.199 billion (17% YoY) Products: $1.60 cents increase of 30% Year-Over-Year Guidance for full fiscal year raised to a range of $2. France. an increase of 20% YoY Communication and High Tech: $1.5 6. Utilization 83%. Strong growth in India and Philippines (43% headcount in global delivery network) SG&A $970 million .2% 175.914 17.430.36 to $2.473 Billion (23% YoY) Public Services:$709 million(13% YoY) Resources:$931 million (22% YoY) Net Revenues: (revenues before reimbursements.46 billion an increase of 19% YoY Outsourcing net revenues were $2.713. Italy.073 -1% 23 9 .22 billion. Singapore and China Operating Income 19% increase $726 million or 12.8% percent of net revenues compared with $610 million or 12. Growth coming from USA and Canada and Brazil and Argentina Earning per share $. growth rates in local currency) May 31.9 +3% % of FY09 Net Revenu es 100 By Operating Group Communications -5% 22 3. 2009 and May 31.4.387.15 cents EMEA revenue: .
914 33 3.0 93 2.430.69 9 5.8 30 2.102.7 85 6.611. 914 10. 286 7.205 2.701.9 17 6.452 1. This necessarily does not mean a 10 .0 93 2.511. There is a short term growth in consulting demand in certain industries where clients are looking for short term cost reduction processes to allow companies to save money for mid to longer term initiatives.026.3 42 17.727 16.6 84 744.102.44 0 6.9 21 17.430.188 6.641.0 93 90 1.629.1 41 2.954.098 17.662.037.102. Growth continues to come by going deeper in existing relationship with clients.53 4 904.185 6.302.305.6 94 2. Financial Services industry product line for Accenture has grown YoY by 17%. Accenture does not foresee a slowdown in IT and business spending despite the adverse market conditions.286 59 41 100 Market Trends: 1.290 7.986 2.0 67 3.8 67 2.5 52 543. 4. Significant opportunities in outsourcing exist (outsourcing does not directly equate to off shoring).139.387. There is no market pushback or delays in larger deals which Accenture is seeing in the marketplace. 70% of the businesses in the US see a focus to increase sales and 80% of these expect the employment to rise in 2008.756.631 5.430.9 97 16.3 99 5.387.937.0 09 756.7 10 1. This growth has come from US and EMEA.729 4.511.7 71 538. 286 +0% +7% +3% -4% +2% +10% +11% ** +3% 20 26 13 18 0 100 By Geography Americas EMEA Asia Pacific TOTAL -6% -5% +10% -4% 44 46 10 100 7.5 30 2.145.34 8 1.341.0 59 -9% +3% -4% -9% -8% +8% +1% ** -4% 20 25 15 18 0 100 3.912.705.788.244.876.207.6 55 8.190.400.0 59 2.1 35 4. Accenture also continues to be selective about their clients.145. 3.145.139. 5.172 16.522.9 18 6.79 2 5.194 22.387.527.179 17.169. 2.914 +3% +0% +15% +3% 44 46 10 100 By Type of Work Consulting Outsourcing TOTAL 57 43 100 9.& High Tech Financial Services Products Public Service Resources Other TOTAL 99 1. The team believes that there could be a potential growth in spending and customers they have spoken with.031.264.9 42 1.9 46 1.307.0 59 3.
Pricing initiatives b. six sigma. Overall levers Accenture is looking to manage business a.growth in off shoring but a whole range of consulting product offerings from Accenture including: re-engineering. In G&A corporate functions moved to low cost locations c. 2. Strong growth in Management Consulting – Human Performance has been a growth area. Growth in Infrastructure outsourcing 8. strategic realignment etc. Growth seen in Network consulting services ( Accenture acquired Coriliant) 5. INDIA TALK: 1. Outsourcing growth in Learning. SG&A – Opportunity to drive down cost in Sales. 2. Chargeability – Down from 86% to 83% and believe this optimum in most areas. Accenture has seen strong growth in their global delivery network (41% YoY) and has seen a strong growth in India and Philippines. 3. Expanding BPO vertical offerings in Health Administration and Pharma 7. F&A and Procurement 4. Strong demand for ERP consulting – SAP and Oracle 6. Growth in Technology consulting business – strong demand for Microsoft technology services. Accenture setting up a Management Consulting Center of Excellence in Delhi and will add another three locations across India. Where is the growth? 1. Accenture expanding industry expertise in Military command and control operations – Accenture has recently purchased two companies in this space (Gestalt and Maxim systems). The COE will build expertise 11 . and process improvement.
strategic due diligence. Accenture bundles its M&A expertise from consulting to technology and outsourcing to serve clients along the entire deal life cycle. playbooks. Accenture COO did not disclose any hard numbers on growth they expect in head count in India. Accenture has historically always maintained a strong position on the subject. Workforce optimization and Supply Chain. For projects. Accenture‘s M&A offerings cover core elements of corporate M&A services. Thanks to its strong global reach. Ever since the 1980s when the company was still Andersen Consulting — and the sister company of one of the largest tax advisory companies then — the firm has been constantly involved in M&A transactions. 3. with services covering the entire deal life cycle. With its strong horizontal M&A expertise and deep vertical insights. Accenture leverages its strong client relationships and industry focus: Accenture benefits from its very consistent global and integrated go-to-market approach. Accenture is also able to support customers on pan-geographic deals with local resources available across different countries. Accenture maintains strong delivery and execution skills for M&A: Accenture has a large catalog of standard methodologies. which is led by its senior executives who maintain deep operational experience around integration and carve-out scenarios. (Based on recent press releases Accenture has 35. target identification. These methods and tools also partly reflect industry-specific aspects of transactions and are often underpinned by Accenture‘s own research into best practices of high-performance companies. as well as all operational and ITrelated aspects of the deal. including strategy advice. Its methoddriven approach allows Accenture to take on projects around large transaction and integration scenarios very diligently and quickly. independent of the actual entry point into the project. and tools that support its service delivery in all phases of the M&A deal cycle. Accenture has a central dedicated M&A 12 . the company is able to foster strategic relationships with clients typically at C levels.around Data Analytics. In addition.000 employees in India and plans to grow at 30-50% YoY – see links at the end of the report) Accenture provides true end-to-end services around M&A services: While other competitors only recently started to position their M&A-related services more proactively.
while targeting the entire process. • Consultants and senior executives have deep expertise across M&A deal Weakness It needs to strengthen the strategy part of its predeal capabilities because it is not yet at the same level as the traditional strategy consulting rms. SWOT ANALYSIS OF ACCENTURE: M&A Services Swot Analysis: Accenture. 13 .knowledge management team that collaborates with the network of internal M&A experts and assists in building and continuously improving Accenture‘s intellectual property and assets. • It leverages strong industry focus and global reach. • Accenture does not cover corporate M&A services such as legal and regulatory compliance as well as tax and auditing services that many clients require for transitioning during the M&A process. Delivery and execution strategy It sometimes lacks flexibility due to a very method-driven approach. • It leverages many entry points for its M&A services. Consistent sales and go-to-market strategy • Executive-driven engagement approach does not always resonate well with IT stakeholders. • It has strong relationships among C-level executives. • It has an excellent brand and strong visibility with clients. Q2 2009: Company attribute Coherent brand/portfolio strategy Strength • It positions M&A as a key element of its underlying value proposition. and all IT M&A services. • Strong M&A services portfolio includes core elements of corporate M&A services. all operational M&A services. • It makes ongoing investments into strengthening M&A capabilities across all services lines.
• Most competitors lack Accenture‘s strong integration capabilities and global reach. • Some competitors‘ approach to M&A Engagements‘ is more flexible and critical. • Many competitors lack Accenture‘s strong technology and outsourcing Threat • M&A activity will further slowdown in 2009. • Central. and industry expertise. 14 . Competitive position • Most competitors are also expanding M&A services capabilities and global footprints. M&A Services Swot Analysis: Accenture. • Many competitors are also investing in their technology capabilities. carve-outs. integration. • It can support pangeographic deals through its global delivery network. • Focus is on divestitures. Q2 2009: Market attribute Market dynamics Opportunity • M&A is still high on clients‘ agenda. • It can quickly take on projects around large integration scenarios by leveraging strong methods and playbooks covering all phases of the M&A deal cycle. dedicated M&A content management team builds and continuously updates the M&A assets. and business-unit consolidations. • Most competitors trail Accenture in terms of portfolio breadth. • Increasing demand for M&A services in the emerging countries exists.cycle. • Large deals and megadeals will be the exception in the current economic environment. • Increasing demand for integrated services portfolio in times of provider consolidation exists.
maintain good relations with employees. BOOKS: 1.capabilities MISSION: Accenture's mission is to become one of the world's leading companies. They guide how we behave and make decisions. 15 . bringing innovations to improve the way the world works and lives. Build team co ordination in correct way. customers and stake holders. Marketing Management (Philip Kotler 11th edition). planning. These points are use full to success the organization in market. correct decision making at right time. Principles of marketing (Gary Armstrong and Philip Kotler 10th edition). Accenture has been governed by its core values. 3. Use better technologies in product making and at a time updated product. They shape the culture and define the character of our company. 2. VALUE: Since its inception. VISION: Driving Successful Outsourcing through the Transformation of the Retained Workforce. CONCLUSION: These are the main reasons to grownup the accenture in this position. From this company methodology tells every company should have the long term goal. ACCENTURE is the high performers step outside well-worn organizational pathways. Marketing Management (Philip Kotler 12th edition).