INTRODUCTION COMPANY PROFILE Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goodscompany, with leadership

in Home & Personal Care Products and Foods & Beverages.HUL's brands, spread across 20 distinct consumer categories, touch the lives of two outof three Indians. They endow the company with a scale of combined volumes of about 4million tonnes and sales of nearly Rs.13,718 crores. The mission that inspires HUL's over 15,000 employees is to "add vitality to life". With 35 Power Brands, HUL meetseveryday needs for nutrition, hygiene, and personal care with brands that help people feelgood, look good and get more out of life. It is a mission HUL shares with its parentcompany, Unilever, which holds 51.55% of the equity. The rest of the shareholding isdistributed among 360,675 individual shareholders and financial institutions. A Fortune500 transnational, Unilever sells Foods and Home and Personal Care brands in about 100countries worldwide. HUL is also one of the country's largest exporters; it has been recognised as a GoldenSuper Star Trading House by the Government of India. Over time HUL has developed into a viable & competitive sourcing base for Unilever world wide in Home and Personal Care & Foods & Beverages category of products. HULis also a global marketing arm for select licensed Unilever brands and also works on building categories with core country advantage such as branded basmati rice. HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's,Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna,Kwality Wall's – are household names across the country and span many categories -soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products. They are manufactured over 40 factories across India. The operations involveover 2,000 suppliers and associates. HUL's distribution network, comprising about 4,000redistribution stockists, covering 6.3 million retail outlets reaching the entire urban population, and about 250 million rural consumers.HUL believes that an organisation's worth is also in the service it renders to thecommunity. HUL is focusing on health & hygiene education, women empowerment, andwater management. It is also involved in education and rehabilitation of special or underprivileged children, care for the destitute and HIV-positive, and rural development.HUL has also responded in case of national calamities / adversities and contributesthrough various welfare measures, most recent being the village built by HUL inearthquake affected Gujarat, and relief & rehabilitation after the Tsunami causeddevastation in South India. In 2001, the company embarked on an ambitious programme, Shakti. Through Shakti,HUL is creating micro-enterprise opportunities for rural women, thereby improving their livelihood and the standard of living in rural communities. Shakti also includes health andhygiene education through the Shakti Vani Programme, and creating access to relevantinformation through the iShakti community portal. The program now covers 15 states in

000 villages. HUL is also running a rural health programme – Lifebuoy Swasthya Chetana.000 women entrepreneurs in its fold. reaching out to 100.6 million peoplein approximately 43890 villages of 8 states. It has already touched 84. Shakti aims to have 100. If Hindustan Unilever straddles the Indian corporate world. The vision is to make a billion Indians feelsafe and secure. By the end of 2010. it is because of being single-minded in identifying itself with Indian aspirations and needs in every walk of life.000 plus villages and directly reaching to 150 million rural consumers. touching the lives of over 600 million people.000 Shakti entrepreneurs covering 500. The programme endeavours to induce adoption of hygienic practices among rural Indians andaims to bring down the incidence of diarrhoea. .India and has over 45.

000 redistribution stockists covering about one million retail outlets. And higher levels of brand experience. Itsfocus is not only to enable easy access to their brands. The emphasis is equally on using stores for direct contact with consumers. Hindustan Unilever services each with a tailormade mix of services. Brand communication. kiosks and general stores. but also to touch consumers with athree-way convergence of • •  Product availability. chemists. The distribution network in general trade is as follows:- FACTORY JUST IN TIME DEPOT REDISTRIBUTION STOCKIST MARKET (CHANNEL WISE) CONSUMER . are distributed through a network of about 7. HUL's products. manufactured across the country. as much as is possible through in-store facilitators. The general trade comprises grocery stores. The distribution network directly covers the entire urban population.Distribution Network Hindustan Unilever's distribution network is recognised as one of its key strengths. wholesale.

These stores provide them a whole new experience of shopping without shedding any drop of sweat.innovative marketing initiatives are taken to provide consumers with experience of our brands at the store itself.From there it reaches to the consumers. It is fast gaining pace as more and more people are turning to malls for shopping. HUL has set up a full-scale salesorganisation. The business system delivers excellentcustomer service. Then these products are delivered to the Redistribution Stockiest according tothe order placed by them. Today shoppers don’t just want to buy their daily groceries but they also want ashopping experience.Then this stock is send to either retailers or wholesalers. DISTIBUTION NETWORK FACTORY JUST IN TIME DEPOT CUSTOMER SERVICE PROVIDER BIG BOX RETAILER CONSUMER . this is done through Permanent Despatch Plan.The products that are manufactured are first brought to the JIT (Just In Time) Depot fromthe factory. no more they areready to sweat for spending money. At the supermarkets Self-service stores and supermarkets are fast emerging in metros and large towns. according to the channel followed by them. They want to spend time in air conditioned store. exclusively for this channel. compare and choose their products. while driving growth for the company and the store. through product tests and in-store sampling. These big box retailers provide them a platformwhere they can roam around. It has got different distribution network and work differently.This is termed as Modern Trade. At the same time. Toservice modern retailing outlets in the metros. pick.

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