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Board of Advisors
Robert Abernethy President, American Standard Development Company Madeleine K. Albright Principal, The Albright Stonebridge Group Coit Blacker Director, Freeman Spogli Institute for International Studies at Stanford University Gregory B. Craig Partner, Skadden, Arps Gary Hart Scholar in Residence, University of Colorado Leslie H. Gelb President Emeritus, Council on Foreign Relations Lt. Gen. Donald L. Kerrick (Ret.) US Army & Former Deputy National Security Advisor
William Marshall President, Progressive Policy Institute William J. Perry Senior Fellow, Hoover Institute John D. Podesta President, Center for American Progress Anne-Marie Slaughter Burt G. Kertstetter ’66 University Professor, Princeton University
Sally Painter COO, Blue Star Strategies, LLC Rachel Kleinfeld President, Truman National Security Project, ex of cio
Directors, Truman National Security Institute
Stephen Bailey Chair, Founder and CEO, ExecOnline Lukas Haynes Vice President, Mertz Gilmore Foundation Michael Signer Managing Principal, Madison Law & Strategy Group PLLC Rachel Kleinfeld President, Truman National Security Institute, ex of cio
Directors, Truman National Security Project
John Driscoll Chair, President, Castlight Health Stephen Bailey Founder and CEO, ExecOnline R. Hunter Biden Partner, Rosemont Seneca Partners, LLC Pierre Chao Managing Partner, Renaissance Advisors Ron Klain President, Case Holdings
Dear Friends, I am often asked if I get discouraged trying to change policy in Washington. The politics are poisonous. The culture tolerates egos and discourages values. The bureaucracy sti es entrepreneurship. This is all true. And yet, as Benjamin Disraeli is claimed to have said, “History is made by those who show up.” Because one Truman Member made it her life’s work to stop Joseph Kony’s deprivations, we now have 100 U.S. military advisors helping African militaries stop the Lord’s Resistance Army. Because a handful of decision-makers who cared about human rights were in the right positions, we were able to stop potentially tens of thousands of deaths in Libya. Because a Truman Member took the reins of a tiny NGO, NATO changed its policies on civilian deaths in wartime. The bottom line is this: Policy decisions are not made by a culture, or a bureaucracy. They are made by real, individual people. They are made by the people who angle to get in the right jobs, who work extraordinary hours for little pay, who raise their hands for tough assignments, who get themselves into the rooms where decisions are being made. The more one knows Washington, the more one understands the role of real individuals in the big decisions that change our world. Who those people are matters. One person with a different set of values, poorer skills at bureaucratic wrangling, or weaker communication abilities can profoundly affect policy. That difference might be whether we go to war in Iraq, or start a future war in Iran. It might be allowing another genocide, or stopping one in progress. As the following pages describe, Truman’s success is, above all, a story of people. It’s about nding the right people who are on a path toward success, positioning them to have a seat at the table, and giving them the tools and network they need to do their jobs. This year has been another year of tremendous growth and success for the Truman National Security Project. We’ve expanded our political Partners program to create a national base of political activists supporting good policy. We’ve created a new leadership development program speci cally for veteran leaders and advocates. We introduced our rst piece of legislation and released a Security Brie ng Book that the DCCC provided to all the Democratic congressional candidates. And we’ve tripled our Communications staff to get our members’ ideas into the public debate across America. It is easy to be frustrated with government. I am, every day. But government makes decisions that matter – decisions over life and death, war and peace, that only governments can make. It’s our job to make sure that our policy makers and political and organizational leaders make the best decisions they possibly can, for the good of America, and for the good of those billions around the world who do not have a seat at the table. Sincerely,
Rachel Kleinfeld Co-Founder & President
strength for a changing world.
A litmus test for leadership
Understanding national security is a litmus test for leadership. The Truman National Security Project is a national security leadership institute — the nation’s only organization that recruits, trains, and positions a new generation across America to lead on national security.
Our mission is to provide the skills, knowledge, and network to create an in uential force of leaders across the country who advance strong 21st century national security policy through advocacy initiatives, media appearances, and public service in elected and appointed of ce.
Human capital: Our greatest strength
Headquartered in Washington, DC with a presence in all 50 states and the District of Columbia, Truman Members provide powerful reach.
Across nine regional chapters, Members advance policies tailored to 21st century security challenges – policies that will keep America safe, keep the world stable, and ensure that America upholds the ideals of
democracy, human rights, and opportunity. Members receive ongoing training through our leadership development programs and are tightly integrated into a life-long community that advances values through media, advocacy, and policy. Alongside our Members, Truman activists engage policymakers at the state and federal level, promote strong and principled policies in their communities, and provide a ground game which no other national security organization can claim.
Boston Chicago Denver New Yor hia Philadelp to Washing n k
cisco San Fran
Today you will nd leaders we have trained running for of ce across the country, advising presidential and congressional campaigns, drafting legislation in the halls of Congress, appearing on national television and radio, and advocating for smart policies in state legislatures across the country.
alone, the Truman In Project was featured in the media times, appearing in outlets ranging from CNN, Fox News, and MSNBC to Politico, Buzzfeed, the New York Times, and the Huf ngton Post.
There is, in Operation Free’s strategy, a lesson for the President of the United States.
Joe Klein Time Magazine
I’ve been involved with the Truman National Security Project since 2007. It is an incredible organization with exceptional people, and I rely on Truman as my primary source of information on national security issues. Through Truman, I’ve had opportunities to serve as a defense advisor for the last presidential campaign, a speaker at conferences, and a spokesman on CNN and other prominent news outlets.
“Some are running for of ce; others eventually will–and they will bring to public life the pragmatism, intellectual rigor and decision-making ability they learned overseas…. No matter what you think about the wars in Iraq and Afghanistan, their service and the leadership quali-
ties they bring home may be the best news to come out of the past 10 years of con ict.”
“The New Greatest Generation,” Time Magazine, 8/29/2011, in an article featuring numerous Truman Project community members.
State Rep. Scott Holcomb
Veteran & Truman Fellow
I just nished the brie ng book – really brilliant. In all my years in politics, it’s the most useful and thorough book of its type I have ever seen… really something that y’all should be proud of.
Director, Politics Online and Leader, South Carolina New Democrats
copies of the Truman Security Brie ng Book distributed to legislators, staff, allies, and advocates
President Young Democrats of America
Capitol Hill staffers have been trained by our Congressional Security Scholars program on a range of issues, including communications, nuclear non-proliferation, international development, and Military 101.
If Truman didn’t exist, I don’t know where I would go for message advice on these issues.
Truman members are in policy-impact positions on Capitol Hill and in the Administration.
Impact Across America
The military is working hard to pull their installations off the electrical grid for security reasons and to decrease dependence on oil. Our legislation in California, passed in 2012, made it easier for the state to work with DOD to build alternative energy projects on and around bases.
Truman Members are winning races around the country. Two examples: Wins in Colorado for key state legislature and local executive positions.
Truman Members hold elected of ce.
campaigns have been trained by Truman on communications, policy, and veteran organizing.
NEW HAMPSHIRE & NEW JERSEY
The ranks of Obama 2012 include Truman Members serving as Director of Speech Writing, Director of Research, Veterans and Military Families Director, and lead staff working on the Latino vote, the Asian-Paci c Islander vote, the southern region, and key positions in swing states including Florida and Ohio.
In every media market of Ohio, there are now media and communications trained veterans working to change the public discussion on national security. Truman Member John Heavy runs Ohio Veterans for Obama, while Truman Member Zach Roberts is revolutionizing statewide veterans outreach. It’s paying off: US Senator Sherod Brown, a champion of international development and a target of super-PAC money, is deploying these messengers across the state. In total, Truman has trained hundreds of Ohioans and held expert brie ngs for numerous congressional candidates.
The conservative group ALEC began pushing for states in the northeast to leave RGGI, a regional clean energy program that reduces the threat multiplier effects of climate change. Our response in New Jersey not only won awards, but convinced them to skip New York all together. The last stand would be New Hampshire. Mobilizing our network, we secured the nal GOP vote in the state Senate to support clean energy.
Florida now counts well over 150 Truman-trained military veterans and political activists. Leaders in state political life are counted among our Members and Activists, including Leo Cruz, congressional candidate Heather Beaven, and Ricardo Rangel, who’s headed to the state legislature.
leadership across America
Annual Conference Local Chapters, National Impact
In nine chapters across the country, Truman Members gather for regular meetings. They plan media, advocacy, and political activities, forming a grasstops force with representation across the United States. The result is a network of active, trained, and knowledgeable opinion leaders across America. Chapters also hold regular events ranging from lm screenings and security issue discussions to volunteering at local veterans hospitals and organizing their communities.
Fifteen topical Expert Groups provide policy content and depth to all of our work. Expert Groups bring together Truman community members with deep knowledge for regular discussions and meetings with senior of cials to further their understanding of today’s security challenges. Expert groups shape policy documents, such as our Security Brie ng Book, provide expertise for congressional testimony, help advise candidates, and offer policy options for the Administration and Congress.
Once a year, the entire community convenes in Washington, DC for three days of high-level brie ngs, hands-on training, skill workshops, media exercises, and networking. From across the country and around the world, they share ideas, learn new ones, and connect with other leaders. Members have the chance to interact with leaders such as Secretary of Defense Leon Panetta, Homeland Security Secretary Janet Napolitano, CIA Director General David Petraeus, and top-tier political candidates.
Over 500 Security Fellows and Senior Advisors in nine Chapters across the country are dedicated to advancing Truman values in government and NGOs.
In the middle sit training and educational programs, such as Congressional Security Scholars, run by our sister organization, the Truman Institute, a robust communications shop that positions our members in the media, our advocacy programs focused on important national security issues like Clean Energy and Climate Change and International Development. Local leaders organize events and discussions, engage in local political work, and appear in the media.
Over 300 Political Partners in four regions are campaigners, consultants, communications specialists, and more, dedicated to changing the general public discussion on security issues in their daily work.
Our veteran leaders hail from all over the country and bring a credible, experienced, and progressive national security voice to dif cult-to-reach audiences.
The Now Generation of policy leadership
The Truman Security Fellowship is a highly competitive program for rising policy stars who will, over the course of their careers, change the way America’s foreign policy is conceived and conducted.
The Security Fellowship brings together our country’s most promising policy leaders under 40 who share our values on security, human rights, democracy, and opportunity. We provide Fellows with training, skill-building, and a community of like-minded peers in key positions. We also offer them opportunities to impact the national security debate through policy creation, brie ngs, testimony, speaking engagements, and media appearances. These Truman Fellows will have long-term impact throughout their careers, bolstered by the values fostered in the Truman community.
Hill. They include speechwriters to President Obama and Secretary Clinton, senior staff on Capitol Hill, and roles such as Deputy Assistant Secretary of Defense, Deputy Assistant Secretary of State, and the Director of Strategic Planning on the National Security Council.
Meanwhile, in nine different chapters across the nation, Fellows are running for Congress, directing national advocacy organizations, serving as policy experts and leaders in homeland security, law enforcement, and trade. Fellows also crisscross the globe, ground-truthing policy knowledge from China to Egypt, and Manila to Kabul.
25% percent of Truman Fellows
hold policy impact positions in the Administration or on Capitol Hill.
There are Truman Security Fellows in chapters across America, with a presence in states.
515 9 33
A full quarter of Security Fellows serve in the current Administration and on Capitol
Truman Fellow Catherine Wiesner has served in policy making positions at the Departments of State and Defense.
The Truman Security Fellowship provides the opportunity to serve my country, re ne critical policymaking skills, and develop long-standing professional relationships with colleagues who share my values. It fosters regular interaction with the best and brightest progressives in US national security today. In doing so, it serves as an ideal venue for shaping ideas and building coalitions for action for issues I care deeply about. I am honored to be a part of such a distinguished community. –Joseph Costa, Truman Fellow
Catherine Wiesner, Security Fellow
Bringing the LRA to Justice
Truman Fellow Catherine Wiesner has been making change and ghting for children’s rights in con ictaffected countries around the world since the beginning of her career. In October 2011, Catherine’s efforts within the Department of Defense came to fruition when President Obama announced he was sending 100 US troops into Uganda to advise regional forces pursuing the notorious Kony and his Lord’s Resistance Army (LRA). A participant in the 2006-2008 peace talks between the Government of Uganda and the LRA, Catherine had run several large child soldier reintegration programs in Africa before going into government. Her work with a small network of similarly determined individuals to de ne and champion the Administraton’s policy to put an end to Kony’s destruction proves that one person can make a difference in government.
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Santa MonicaMalibu School Board President
Changing minds & winning elections
The Truman political partnership is a highly selective leadership development program designed for rising political stars, ensuring that elected leaders, advocates, and campaign consultants can work with security constituencies and communicate effectively on security issues.
In 2012, we selected 150 emerging political leaders across four national regions to become Truman Partners. After an intensive orientation featuring values discussions, policy scenarios, military 101, and communications training, Partners join the Truman community. Regular trainings, policy updates, and message guidance calls are supplemented with weekend salons with policy and political leaders.
for talking points, policy background, and communications advice, particularly as they prepare for media appearances. Since many Partners hold positions on campaigns, the Partners program connects us directly to scores of critical races across the country and hundreds of elected of cials. Other Partners direct national communications rms, are advocacy professionals, and play key organizing roles in their states, affecting our nation’s policies and politics every single day.
320 political pros and leaders have
become Truman Partners. of our 97%think Partners Truman plays a unique role in connecting good policy, good politics, and values.
Message & Training
Partners and the political and advocacy organizations they work for frequently come to us
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Continuing service to our nation
Our newest leadership development program, the Veterans Leadership Academy (VLA) was created to identify and train emerging veteran leaders, allowing them to continue public service on the homefront.
Each year, we select a diverse group of 30 – 40 veteran leaders from across the country who demonstrate ongoing leadership, espouse Truman Project values, and have the desire and ability to in uence policy, politics, and public opinion. We seek veterans who can engage in our community for the long haul throughout their professional lives.
entrepreneurship, policy, politics, communication, their personal values, and life goals.
VLA members put their training into practice by assisting political or advocacy campaigns, appearing in the media, or creating a social entrepreneurship project.
VLA members are connected to Truman Fellows and Partners to build a larger network of like-minded leaders who can move policy, politics, and the public debate together.
Truman Member Robert Diamond is a former Lieutenant in the US Navy and the Director of Veterans and Military Families outreach for the Obama 2012 relection campaign. Rob previously served as the Director of Truman’s New York Chapter.
Veterans are deeply trusted by the American public on national security issues, but their policy and political expertise varies widely. And many have never been involved in politics or public communication. Over the course of a year, VLA participants come together for a series of weekend-long trainings on organizing and advocacy, public service
¾ of Truman Members believe
we have helped them bridge the gap between civilians and the military.
Leading on Capitol Hill
The Foundations of Security Policy Military 101 National Security Communications Veterans and Military Families Outreach Intro to Reading the Defense Budget Energy 101 Nuclear Security: The Challenge of Iran Cybersecurity 101 Democracy, Human Rights, and National Security: MENA and Beyond Drones in US Security
Security Scholars is a program of the Truman National Security Institute.
The Deane and Paul Shatz Congressional Security Scholars Program builds a generation of congressional staff with a broadened understanding of foreign policy and security issues. It is the go-to program on Capitol Hill for staff seeking training grounded in a 21st century world view.
Each year, 200 congressional staff participate in our Congressional Security Scholars program, attracting Senate and House staffers on both personal and committee staffs. Over nine weeks, they study issues from effective communication to reading the defense budget, to the role of development and human rights in national security. Alumni events provide additional brie ngs on timely topics and social events, building the intellectual and social network of progressives on Capitol Hill. Filled to capacity each semester, the program is a much sought-after resource for rising staff.
“The Hill is a place where you have to package your ideas in a succinct and compelling way, and this program was fantastic for me as a new staffer learning how to do that.” —Capitol Hill Staffer
The Security Scholars’ alumni network includes nearly staffers.
More than of Congressional Security Scholars would recommend our program to an incoming staffer.
Training the deep bench
The Truman Project’s leadership training programs house some of America’s best up-andcoming political talent. Rare among nonpro t organizations, we’ve developed soup-tonuts political training. Where allowed by law, Truman Members receive elite-level consulting and planning assistance before ever entering a race. Once a Member becomes a candidate, Truman’s Regional Political Directors leverage our membership for strategic, fundraising, and grassroots help.
Intern Springboard The next generation
A narrow pipeline of progressives focused on national security during college means a small bench of experts, media personalities, and activists twenty years down the road. The Truman Institute’s Intern Security Springboard is solving this problem, offering young people, with a particular focus on women and minorities, an opening into national security. Each year, the Institute trains 120 promising young minds during luncheon seminars over ve weeks during the summer. The program introduces Washington’s newcomers to an array of issues in uencing national security and gives them an opportunity to hear from experts in the eld.
Security Bootcamps Weekend workshops
Truman Bootcamps are educational workshops lasting anywhere from a few hours to multiple days, often for progressive organizations, candidates and advocacy groups. They are speci cally designed to ensure that a wide range of organizations can communicate effectively on security issues. Trainings teach participants how to think about a security worldview and value set, military basics, communications, and messaging. We also create custom sessions based on issues desired by allied organizations. Each year, we train over 1,000 people across the country on issues from Iran to the national security budget.
Through our Adopt-a-District program, Truman Members in congressional districts across America serve as national security advisers for candidates, providing policy brie ngs, trainings, debate preparation, and veterans outreach. After winning, elected leaders are invited to join the Truman Elected Of cials Network, giving them access to the entire Truman community.
create the echo chamber
The Truman Project plan for improving US policy requires frequent and effective engagement with the American public. Communication isn’t just getting in the news. We’re changing long-held and deeply-felt views about the threats we face and what values are best employed to meet them. The right message
Our comprehensive national security message development operation is the only one of its kind. We use the latest public opinion data and cognitive psychology research to develop effective messages for our community and dozens of allied organizations and campaigns. Message guidance is an opportunity, not just to win the immediate ght, but to build a strong, principled brand for the future.
In the news
The Truman community writes scores of Op-Eds each week, with placement in prominent outlets -- all coordinated from headquarters with writing, editing, and message support. In 2012, we dramatically increased our presence in national television, syndicated radio, and national, regional, and local papers.
Media coverage and message materials are transitory. We’re building the resources for success over the long term: the resources, trainings, connections, and values that make long term change resilient.
Security is about trust & values
For voters, national security is essentially a character issue. Which is why, unlike most communications groups, our approach stresses values, stories, and personal credibility.
Most people don’t have personal experience with national security. Moreover, unpredictable security issues arise constantly. Research shows that Americans tend to choose security leaders whose values seem to match their own, rather than leaders whose policies they like. Unlike with domestic issues such as education or taxes, where voters have knowledge to give context to
their decisions, in national security, they look for leaders who, they believe, are “like them,” and would make decisions the voters would like, if only they knew as much. Truman communications focuses rst and foremost on nding common ground, speaking to values, and establishing credibility -- all before getting into policy detail. It’s an approach that is heavily driven by a large and growing body of psychological research on belief formation and opinion persistence. This empathy- and story-driven approach helps our community reach the persuadable middle while staying true to what we believe.
Critical community infrastructure
Over copies of the Truman Security Brie ng Book have been distributed to legislators, staff, candidates, and pundits in 2012. of professional communicators say Truman is an essential part of the progressive infrastructure.
Too often, our side of the argument lacks the tools and background to effectively respond to dangerous policies. By focusing on communications infrastructure, we’re xing that most basic of problems. Policy and Messaging Training Calls
Our policy brie ngs and messaging advice are available to a broad political audience and are increasingly essential to keeping our side of the argument on the same page. Our interactive training calls regularly reach 100 to 300 grasstops leaders, candidates, and elected of cials. Monthly topics are selected to re ect issues in uencing the national political debate, such as energy security, organizing veterans and military families, Iran, or China. Trainings pair policy experts from our community with communications professionals to provide a strong balance of policy understanding and strategic messaging.
Security Brie ng Book
Our compilation of national security issue briefs has become the go-to source for political leaders to get up to speed on security issues and message these from a valuesbased perspective. Security issues are broad and rapidly shifting – from energy to defense budgeting to China. Political leaders need an accessible resource to guide them through the landscape. Packed with over 100 pages of issue background, policy options, and talking points, arranged in easily-digestible chapters, the Brie ng Book helps politicians and political leaders understand and talk about key security challenges. Hundreds of elected of cials, campaigns, and pundits are using the Brie ng Book, in addition to thousands of online downloads – giving us real impact on the worldview and decisions of policy makers.
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Rapid Response: End of the Iraq War When the Obama Administration asked us to help tell the story of the end of the Iraq War, we had 36 hours notice.
Turning to our network of trained surrogates, we went to work. Over three days we held eight media calls and events in six states, including press conferences in Central Ohio and Arizona, and press calls in New Hampshire, Pennsylvania, Northern
Virginia, North East Ohio, and South Carolina. Each event featured a local elected leader, a local veteran in our community, and a Truman policy leader.
From principles to press conferences
Iran and the responsible use of force
The debate dealing with Iran’s nuclear ambitions has been long and heated. The Truman Project has long advocated for the responsible use of force, and a hasty rush to war in Iran is no exception. De nitive message approach. With the help of the most recent polling and research, we developed the message used by dozens of campaigns and organizations. Training surrogates. We held training calls and 1-on-1 sessions with members of our community, candidates, and communication pros. Placed media. Numerous OpEds and media appearances focused on the question of Iran and how to deal with it. Earned media. The political debate over Iran moved quickly into the 2012 presidential as well as senate and congressional races. We used media calls, often bracketing prominent events and appearances, to highlight the responsible and irresponsible choices available to policy makers.
Simulations are an important part of Truman’s educational program for rising policy makers and political leaders alike. Our Iran simulation, developed in partnership with Graham Allison of Harvard University, forces participants to consider the real-world implications of their policy choices.
Flooding the zone every day.
Start with the right message
Every Tuesday morning, leading communications and political professionals — on Capitol Hill, in media relations, and in our community — dial into “Tuesdays with Truman,” a weekly national security message guidance call we run in partnership with Media Matters for America. Designed for busy communications professionals, this 10-15 minute call provides straightforward take-away message guidance and sound-bites on key issues so that members of Congress, Truman Partners, and other allies are ready for the week. Through our partnership with Media Matters, we walk through conservative narratives in the news, highlight counter-productive messages, and provide tested message guidance to listeners.
Members’ ideas in the public eye, and then amplify those appearances. Media teams, built around our national chapter network, work daily to draft and re ne Op-Eds and letters to the editor, place members in television and radio appearances, and echo their work across social media platforms. Truman Members regularly appear in national papers like the New York Times and USA Today, as well as local outlets and hometown papers where they can reach everyday Americans.
Truman 91% ofguidance message recipients nd our guidance helpful when communicating on national security.
Blog about it on the Truman Doctrine
In 2012, the Truman Project launched a new blog which serves as the basis for our social media strategy and amplication efforts. The Truman Doctrine features thought leadership, opinion pieces, and rapid response material. Today, over 50 writers are making a regular contribution, and senior national security leaders and members of Congress are lined up to write for the Truman Doctrine.
97% of professional
communicators say the Truman Project is a credible voice on policy issues.
Get into the papers and on TV
Ideas need an echo chamber to be heard above the noise of today’s media landscape. Truman’s communications staff works with local media teams to place Truman
the ght on the ground
Good policy is too often destroyed by bad politics. That’s why savvy policy leaders know that it’s not enough to have policy consensus in Washington. To get good policy passed, we need outsidethe-beltway advocates who can shape the debate and affect the decisions of elected leaders. A Challenging Task
Truman’s advocacy efforts ght for legislation, regulation, and executive actions that reect our values at the national, state, and even the local level. Usually, this means boiling down complex policies into something that any American can grasp quickly and easily. changing the political debate. Truman Members — as well as a broader force of veterans, national security experts, and elected of cials — serve as validators and organizers. Together, these grasstops and grassroots leaders organize across the nation.
Our campaigns have successfully built bipartisan coalitions to advocate for essential policy priorities such as climate security, defense energy research, and international development funding.
Bringing it all together
Advocacy professionals coordinate across the Truman Project to create eld programs, generate messaging, videos, press coverage, and paid media, all aimed at
Advocacy: Part of everything we do.
Integrating political advocacy into our organization has resulted in real impact across a range of issues.
Advocacy requires all of our abilities: from grassroots events with celebrities to media advertisements and viral videos. We have sponsored a racecar, run a 37-state, 36,000mile campaign bus tour, held forums with the legislatures of 14 states — even supported a cross-country bike ride — to get our message out. Our spokespeople give congressional testimony, and have briefed President Obama and Vice President Biden.
Veteran Values & Voice
America’s veteran community has seen rst-hand the threats America faces in the 21st century. And in some parts of the country, veterans and their families make up 20% of the population. Their stories and commitment to service help our campaigns resonate across the political spectrum. The military is, according to polls, the most trusted institution in the country. Progressives have too often overlooked this crucial constituency, many of whom share our values on issues from development to human rights, and are trusted by more conservative Americans.
The tools of American power
Truman’s advocacy is changing the way Americans think about international development and the tools of American power. American Greatness
The Truman Project has long been an advocate for a broad understanding of American power and the tools that make us a world leader. Diplomacy and development must be paired with a strong defense to ensure foreign policy is both effective and closely connected to human rights and democratic values. International development, sometimes mistakenly called foreign aid, is not charity— it’s strategy. Development creates stability and security around the world, meaning stronger allies, fewer con icts, new markets, greater good will towards America abroad, and more jobs at home. It is one of the tools that made America a world leader—and it’s been too-often neglected.
Make US Strong Campaign
In response to threats to the international affairs budget, people from across the country have joined our Make US Strong Campaign, an effort to send a clear message to Congress: international development keeps us safe and makes America great. Make US Strong is engaging the public and key U.S. lawmakers through a wide range of tactics including communications trainings, press events, media, social media strategies, and grassroots and grasstops coalition building. In Spring 2012, we recruited, trained, and deployed dozens of veterans and security experts to lobby key members of the House and Senate on proposed budget cuts to international development. Through a combination of personal stories and effective security messaging, they made the case for why this support is vital to America’s security and prosperity.
On International Women’s Day, our most accomplished female veterans joined Oxfam America Global Ambassador Kristin Davis to carry a valuable message about the connection between food security and national security to Congress.
Member Project: Cycle for Security
In August of 2011, Truman Partner Janessa Goldbeck came to us with a plan. As a former anti-genocide activist and future Marine, she wanted to bike across the country to raise awareness about the importance of international development. In three months, Janessa biked 4,287
miles through 21 major cities. Truman helped her hold 24 meetings and events with elected of cials, community
leaders, students, and veterans, to educate Americans about the important role international development plays in America’s national security. Featured in local and national media outlets from coast to coast, Janessa is now working on a book on how international development keeps America strong.
“Tell ‘em Joe Sent You”
Our four-time national award winning ad, “GI JOE” connects the Marshall Plan programs of the Greatest Generation to today’s international development efforts and the need to ensure American in uence abroad.
P O L L I E AWA R D S
Best National Public Affairs Television Ad, Silver Best Web Video, Bronze
Best Web Independent Expenditure Best Use of Voiceover Talent
Policy Maker Impact
At a meeting with EPA administrator Lisa Jackson, Operation Free veteran leader Robin Eckstein told her story of driving fuel convoys in Baghdad and connected her
OpFree vet Robin Ekstein speaks to 40,000 people on the Mall
experience to the dangers of U.S. dependence on oil. After hearing Robin’s personal story, the Administrator repeated it at future events when she spoke on the need for strong fuel standards.
Energy Security for the Military
The Case for DoD Biofuels
The US military has always been a leader in technological innovation. From GPS to the Internet, military R&D has had a huge impact on Americans’ daily lives. Today, they’re investing in energy technology, including biofuels that power aircraft carrier groups and supersonic jet ghters. The bene ts are clear: Less dependence on oil from unfriendly nations, a budget that isn’t as impacted by uctuating global oil prices, and less
Marine Corps Veteran and Operation Free advocate Christopher Marzoni appeared in ve television ads.
need to protect strategically important supply routes. In short, biofuel research and testing make the military stronger, more exible, and better able to meet the challenges of the future.
So when some in Congress decided to ignore military leadership and cut these research programs, we put together an aggressive paid, earned, and social media program, including TV ads in ve key states. While Congress continues to ght over this issue, we’re injecting a new and essential message into the discussion and changing minds across America.
Connecting energy and security
Our award winning Operation Free campaign is leading the way to a new national consensus on the connection between energy policy, climate change, and national security.
Launched in 2009, Operation Free is a nationwide coalition of veterans and national security experts who recognize that climate change and oil dependence pose serious threats to America’s national security. Operation Free advocates for policies at all levels of government that reduce America’s oil dependence, ght climate disruption, and make us more competitive as a nation. With its groundbreaking work to recruit, train, and organize veterans across the country to speak out on the link between climate, energy, and national security, Operation Free has grown to a force of hundreds of veterans and allied organizations. Together, our coalition has worked with state legislators from coast to coast to pass meaningful legislation that helps achieve these goals.
Last summer alone, Operation Free advocates reached an audience of over
1.1 million people across 354 radio stations.
Delivered to thousands of households as direct mail and turned into a full-page newspaper ad, our “Cupcake” advertisement shows the connection between oil and security. In 2012, the concept picked up national awards, including being named the best newspaper ad of the year.
P O L L I E AWA R D S
Gold Pollie, Best National Direct Mail for Public Affairs Reed Award, Best Newspaper Advertisement of 2012
Senior Leadership Team
Dr. Rachel Kleinfeld President & Co-Founder
An expert on issues that lie at the junction of national security and human security, Rachel was named a “Top 40 Under 40” Rising Political Leader by Time Magazine and appears regularly in national radio and television. She is the author of two books, Let There Be Light: Bringing Distributed Energy to the Developing World and Advancing the Rule of Law Abroad. A Rhodes Scholar, she serves on the State Department’s Foreign Affairs Advisory Board, holds a B.A. from Yale, and a doctorate from Oxford. Rachel grew up in a log house on a dirt road in her beloved Fairbanks, Alaska.
Michael Breen Vice President
A policy leader with experience at the pointy end of the spear, Mike is a former U.S. Army Captain who served with an infantry company in Iraq and led a platoon of paratroopers in Afghanistan. He has served as a law clerk in the Of ce of White House Counsel and as a consultant for government agencies, the United Nations, private foundations, and an international war crimes tribunal. Mike is the co-founder of the Iraq Refugee Assistance Project. A graduate of Dartmouth College and Yale Law School, he is a proud New Hampshire native.
Sarah Bruno Chief Operating Of cer
An experienced management and development professional, Sarah has spent a decade improving NGO management. Sarah previously served as the National Development Director for America Votes and worked for the Center on Budget and Policy Priorities. She chaired the Women’s Information Network and coordinated Development at the Boston Area Rape Crisis Center. She was the recipient of a 2012 WIN Young Women of Achievement Award. A New Hampshire native, Sarah holds a Master’s degree in social work from Boston University and a B.A. from Haverford College.
Robin McQueen Vice President of External Relations
The newest addition to our leadership team, Robin comes to Truman from the Center for American Progress, where she served as Director of Development. As part of her extensive experience, Robin maintained strategic partnerships as the Executive Leadership Council’s Director of Development, led the fundraising efforts for Women’s Voices. Women Vote, and also worked as a Major Gifts Of cer at the Human Rights Campaign. Robin earned her bachelor’s degree from the University of Virginia’s School of Architecture.
Michael Moschella Political Director
A leader in the rising generation of political professionals, Mike was named a 2012 Political Rising Star by Campaigns & Elections magazine. Before joining the Truman Project, Mike worked as a Democratic campaign consultant with expertise in large-district voter targeting, grassroots eld mobilizations, and online political organizing. He has managed congressional, gubernatorial, and state-level campaigns. Mike serves as Board Of cer of both the New Leaders Council and the Netroots Foundation. He is a graduate of Cornell University and a native of Boston.
We are lucky to work with an experienced team of immensely talented and committed professionals.
Brandon Fureigh Advocacy Director John McCauley Advocacy Program Manager Mike Wu Advocacy Policy Director
Development & Operations
Emmett Bloom Operations Associate Garrett Evenson Special Assistant to the CEO & Development Associate Jackie Leffyear Bookkeeper Maggie Moore Program Assistant & Data Manager Victoria Webbe Grants Manager
Communications Leadership Development
Sarah Beckerman Deputy Fellowship Director Brad Elkins Political Associate Justin Ford Veterans Director Karlo Barrios Marcelo Partnership Director Sidney Olinyk Leadership Development Director & Democracy and Human Rights Program Director Stephanie Dreyer Media Relations Director Daniel Gaynor Writer and Digital Strategist Dave Solimini Communications Director
…and an amazing group of interns.
Anyone who’s worked in Washington for more than a month will tell you that interns make things happen. We thank the three dozen interns who have served the Truman Project this past year for their dedication to the issues, long hours, and incredible talent. We couldn’t have done it without them.
Policy & Government Relations
Sophie Brill Policy Associate Nathan Kohlenberg Policy Fellow Leigh O’Neill Policy Director Matthew Rhoades Legislative Affairs Director
Senior Advisors & Trustees
Senior Advisors and Trustees are respected leaders in foreign policy, politics, and business who share the Truman National Security Project’s vision. They offer trusted guidance to our policy and political work, provide nancial support to our efforts, and serve as mentors to the leaders we train.
Sara Abbasi Wendy Anderson Scott Bates Peter Beinart Haim Bodek Janet Breslin-Smith Elwyn Berlekamp Rachel Bronson Bill Budinger Andrei Cherny Paul Clarke Jack Cogan Christopher Coons Nelson Cunningham William Danvers Scott Delman Laura Dempsey Randeep Dhillon Larry Diamond William Dobson Mitch Draizin Carl Ferenbach Donnie Fowler Gail Harris Chris Howard Mark Jacobson
Eleanor Glynn Kjellman Paul Klingenstein Pascal Levensohn Mark Levine James Marvin Nion McEvoy Mark Medish Reuben Munger Suzanne Nossel Michael O’Hanlon Jay M. Parker Joe Rice David Rose Elihu Rose Jeremy Rosner Kathryn Roth-Douquet David Rothkopf David Samuels Deane Shatz Paul Shatz Peter W. Singer Larry Stupski Christopher Taylor Christopher Tucker Douglas Wilson Kenneth Wollack
Truman National Security Project & Institute
1050 17th Street NW Suite 375 Washington, DC 20036 Call: 202.216.9723 Fax: 202.289.4199 www.TrumanProject.org
Washington, DC Atlanta, GA Boston, MA Chicago, IL Denver, CO Philadelphia, PA Los Angeles, CA New York, NY San Francisco, CA
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