Market Feasibility study of web-info-portal for Packaging & Removals industry.

2012

TABLE OF CONTENTS Chapter No. Title Declaration from student Acknowledgement Executive Summary Introduction Purpose of study with objective Company profile Swot analysis Literature review Need of the study Scope of the study Research Methodology Introduction Types of research design Sample design Sample size Population Sample size Primary and Secondary data Classification of Secondary data Field work and data testing Data Processing and Analysis findings Recommendations Limitations
Bibliography

Page No. 2 3 4-5
6-9
10 11-12 13-14 15-16 17 18
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I 1.1 1.3 1.4 1.6 1.5 1.6 II 2.1 2.2 2.2 2.3 2.3.1 2.3.2 2.3.3 2.3.4 2.3.

19 20 20 20 0 20 20 21 21-22 23-24 26-59 60-61 62 62263 63 64 66-68

III 3.1
3.2 3.3 3.4 3.5

Annexures

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Market Feasibility study of web-info-portal for Packaging & Removals industry.

2012

DECLARATION

I, Mr. Gulwinder Singh, hereby declare that this project report is the record of authentic work carried out by me during the period from 1 st June to 31st July2012 and has not been submitted to any other University or Institute for the award of any degree / diploma etc.

_______________________ Signature Name of the student :

____________________ Signature Name of the Guide : Date :

Date :

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Market Feasibility study of web-info-portal for Packaging & Removals industry.

2012

ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to Mr. ATUL RANADIVE for his guidance and constant supervision as well as for providing necessary information regarding the project. I would like to express my gratitude towards member of Lighthouse Information for their kind co-operation and encouragement which helped me in completion of this project. I express my gratitude to the placement committee, faculty, esteemed Director Dr. Milind M. Oka and our Executive Director Prof. (Col.) A. Balasubramanian for providing me with an opportunity to work on a project, which has proven to be a valuable learning experience and also a memorable one. I would like to express my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out.

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which when analyzed gave direction to Phase 2 4 . Project was divided into two phases.Market Feasibility study of web-info-portal for Packaging & Removals industry.indiapnr.com among existing packers and removals which will help lighthouse information to attract potential P&R clients as to help them in a better way. to enable navigators to avoid rocks and dangers.indiapnr. Information provided on the website will assist clients to arrive at robust Packaging & Removals related decisions.com is focused.indiapnr.com dedicated to Packaging & removals in India. yet the sector remains largely unorganized. Similarly lighthouse information provides comprehensive information to Packaging & Removal clients.  Phase 1  Data collection phase . 2012 EXECUTIVE SUMMARY  Lighthouses are constructed at various places along the coast.  Over the Past decade Packaging & Removals industry in India has witness steady growth.a survey was conducted of Packing & Removals service providers.  The project which was given to me had the title “market feasibility study of web-info-portal for packaging and removal industry”. dedicated and interactive approach to provide prospective clients with information they seek. lighthouse information have launched a website www. The objective behind this project or survey is to create awareness about www.  www. To achieve this objective. and hence assist safely.

5 . percentage of Packing & Removals service providers advertising on online media was noticed to be higher than that of print media.e.Market Feasibility study of web-info-portal for Packaging & Removals industry. .people who work with IT companies.  Outcome of this survey has been very encouraging. 2012  Phase 2  Awareness creation and strategy formulation based on findings of the survey. employees who are tech savvy and are very comfortable using the internet for all their requirements. Foreign engineering companies i.  The survey results have also shown preference of Packing & Removals services providers to use emails for communication with their clients.  This could be the result of tendency to use internet for finding information and / or the profile of people relocating. Banks.

www. Lighthouse information provides comprehensive information to Packaging & Removal clients. To achieve this objective. which will help end users.com is focused. www. yet the sector remains largely unorganized.indiapnr. 6 . Thus being the first vertical for Lighthouse Information. Lighthouse Information intends to collate it and offer it on dedicated website in an interactive manner. to arrive at a robust decision.indiapnr.indiapnr.Market Feasibility study of web-info-portal for Packaging & Removals industry. Lighthouse information have launched a website www. 2012 INTRODUCTION AND DETAILS OF THE ORGANIZATION Lighthouse Information has set a mission for itself of providing information. Most of this information is scattered in the free domain.com dedicated to Packaging & removals in India.com was launched in line with this mission for “Packing & Removals Industry”. Information provided on the website will assist clients to arrive at robust Packaging & Removals related decisions. Over the Past decade Packing & Removals industry in India has witness steady growth. dedicated and interactive approach to provide prospective clients with information they seek. PACKING & REMOVALS A Packing & Removals service provider is a company that helps people and businesses relocate their goods from one place to another.

2012 Personal effects / goods are sufficiently packed to safeguard against damage to furniture itself.  DIRECT SALES & MARKETING Packing & Removals services companies have their own Sales & marketing team which promotes and solicits business.Market Feasibility study of web-info-portal for Packaging & Removals industry. Physical directories are being phased out with the advent of online directory resources. Targeted marketing messages will be ignored when the service is not required. Move from one city to another maybe within a particular country or internationally. Essential infrastructure for Packing & Removals companies. Hence listing with directory services makes prudent sense. Some of these Packing & Removals services providers go a step further and Provide various value addition services.  DIRECTORY SERVICES Nature of Packing & Removals business is such that people will look for Packing & Removals service providers when they need such service. packing crew  Vehicles – preferably closed vehicles  Warehouse Packing & Removals service providers receive sales leads through multiple sources.  Manpower – Trained surveyor. 7 . real estate or personnel during the entire process. typically these Packing & Removals services providers have their own branches or affiliated agents at various cities in a country or internationally.

com aims to bridge the gap between sellers and buyers by providing a platform which address B2B and B2C needs of the industry. 8 . which.  NOMINATIONS These are in fact references from B2B partners like own branch office or agent or affiliate who sends the sales lead Packing & Removals service providers advertise their services in print media and Online.indiapnr.com provides a neutral connection between buyer and seller. www.indiapnr. There surely was a gap. Packing & Removals service providers will advertise their services by enrolling their details. and /or placing an advertisement banner on the website. but does not get involved in any other aspect of the sales process. if addressed. So then the end user is left with the task of contacting the service providers and obtaining quotation for the service/s required. 2012  REFERENCES Reference from a past satisfied customer plays an important part in generating sales leads. and this forms an integral part of Packing & Removals business. could be the basis on which business opportunities could be explored. B2B – Sales lead generation for Packing & Removals service providers B2C – Access to information and ease of contact with service providers This concept is known as “Partial Linkage” where in www.Market Feasibility study of web-info-portal for Packaging & Removals industry. Existing directories either physical or online only provide a listing of service providers and nothing beyond.

2012 Enrolled Packing & Removals service providers will receive sales leads that are generated by www.  Inclusion of a banner advertisement on the website.indiapnr.Market Feasibility study of web-info-portal for Packaging & Removals industry. 9 . The revenue model for www.indiapnr.com is based on:  Charging a onetime annual fee to Packing & Removals service providers for including their contact details. Additionally sales leads generated on the site would be forwarded to all enlisted Packing & Removals service providers.com and will respond to the sales leads as they feel fit.

2012 Purpose of study with Objectives Since the main objective of the project was to test feasibility of this concept the project has been titled “MARKET FEASIBILITY STUDY OF WEB-INFOPORTAL FOR PACKING & REMOVALS INDUSTRY” A need was felt for gauging the market readiness for such a concept and also to ascertain the best way forward for launch of such a service. 10 .  Ascertain how they are currently generating their sales leads. scale of operation.  Contact all Packing & Removals service providers and gauge their acceptability of the concept SECONDARY OBJECTIVES Secondary objectives of the project were. their level of asset commitment etc.Market Feasibility study of web-info-portal for Packaging & Removals industry.  Profile Packing & Removals service providers on the basis of size of the company..  What is the advertisement channel print media or internet?  Their orientation towards carrying out their business using internet. PRIMARY OBJECTIVES Primary objective of the project was.

Market Feasibility study of web-info-portal for Packaging & Removals industry. dedicated and interactive manner using websites as the prime channel.INDIAPNR. LIGHTHOUSE INFORMATION LOGO LIGHTHOUSE INFORMATION TAG LINE … Informatively yours WWW. 2012 COMPANY PROFILE COMPLETE NAME OF THE COMPANY Lighthouse Information MISSION STATEMENT. To provide information required for decision making on an easy to use. VISION.COM LOGO 11 . LOGO. SLOGAN.

and interactive approach to P&R industry. 12 .com tag line … A moving experience WHY LIGHTHOUSE INFORMATION  Benefits of enrolling with www. i. in essence we are totally neutral /impartial. Access to P&R –end users forum on Facebook Free consultation on P&R matters.indiapnr.e.indiapnr.  What is in it for „‟ end users‟‟     Comprehensive P&R related information on a platter.Market Feasibility study of web-info-portal for Packaging & Removals industry.com     Cost effective visibility Sales lead generation Member of P&R – service providers forum on Facebook Be a part of focused. 2012 www. Ease of sending enquiries to P&R service providers.  What we don‟t do!!  We won’t recommend a particular P&R service provider. dedicated.

2012 SWOT ANALYSIS Swot analysis is a scan of the internal and external environment of Lighthouse information. It is an important part of strategic planning process.  Cost effective visibility 13 . Environmental factors internal to the firm are strength(S) or weaknesses (W) and those external to the firm are opportunities (O) or threats (T).  Unique concept of dedicated website.Market Feasibility study of web-info-portal for Packaging & Removals industry. SWOT MATRIX STRENGTH WEAKNESSES S-O strategies OPPORTUNITIES W-O strategies THREATS S -T strategies W-T strategies STRENGTHS  Huge network with various MNC’s operating in Pune.

com for Information. 14 .  Huge and growing market  Only dedicated web site to give information in an interactive manner. OPPORTUNITIES  No Government regulation or regulating body. THREATS  Unorganized market  Dependence on Justdail. 2012  Free consultation on P&R matters Weaknesses  Limited Brand awareness.  Its innovative service can be copied.Market Feasibility study of web-info-portal for Packaging & Removals industry.  Lack of skilled manpower and employees.

Manpower and infrastructure plays a vital role in the operation of the packers as based on their competency the enterprise can pitch for complete customer satisfaction. warehousing. It may include heavy 15 . In today’s competitive era and fast placed life. It works with the support of many other industries such as the logistics. There has been steady increase in the demand for Professional packers and Movers. warehousing. sleepless nights. Till very recently. escorting and unpacking at the destination to the customer.Market Feasibility study of web-info-portal for Packaging & Removals industry. escorting and unpacking at the destination to the customer.  Factory Relocation. the very thought of relocation would include month of planning. 2012 LITERATURE REVIEW The Packers and movers costs in country amount to around 12-13 per cent of GDP.for Commercial segment Indian Packers and Movers are giving the comprehensive services of Packaging. safe and hassle free activity. But with the inception of the dynamic industry called the packers and movers. loading. in search of better job opportunities and to accomplish their dreams. help of neighbors and other hassles. HOUSEHOLD SEGMENT-for household segment Indian Packers and Movers are giving the comprehensive services of Packaging. insurance etc. Through the Industry has a separate identity. warehousing.  Household Segment. COMMERCIAL SEGMENT. The commercial packaging has different segments:  Office Relocation. national packaging has become an easy and economical. loading. professionals relocate to another city or area. The Packing and moving Industry has several features in different segments:  Commercial Segment. Packers and Movers is a service oriented industry with thrust and focus being given on total customer satisfaction.

 Dismantling / Packing / assembling Plant and Machinery.  Factory relocation involves relocating :  Plant and Machinery. raw materials or the relocation of the entire plant to another city or country. 16 . 2012 machinery.Market Feasibility study of web-info-portal for Packaging & Removals industry.  Commercial Office relocation involves relocating :  Computer/Server.  Telephone.  Security.

And it helps both the service providers and end users. This study will clearly define what the market wants. Information provided on the website will assist clients to arrive at robust Packaging & Removals related decisions. This survey will definitely help the company in understanding the market and understanding what the end user wants from the service providers. Since this website is very new.indiapnr. 2012 NEED OF THE STUDY In India Packaging and moving industry is still unorganized.Market Feasibility study of web-info-portal for Packaging & Removals industry. this project will help us in understanding whether market is ready for this website. 17 . We conducted this survey to create awareness about Lighthouse Information. There is no regulating body or any government intervention.com is a website dedicated only for packers and movers. dedicated and interactive approach to provide prospective clients with information they seek. Also the opinions of various packers and movers were asked on the future of industry in relation. Lighthouse information is focused. www. We can understand the level of competition and kind of customer satisfaction in this industry. The study is all about the opinions and feedbacks of packers and movers around the Pune city. The study reflects the problems and issues faced the major packers and movers.

profile and opinions of various Packers and Mover’s on WEB-INFO-PORTAL FOR PACKING & REMOVALS INDUSTRY It includes the detailed study of Packing & Removals focusing on the various Parameters that lead to identifying and understanding the perception of the customer in enrolling with www.Market Feasibility study of web-info-portal for Packaging & Removals industry.indiapnr. 2012 SCOPE OF THE STUDY The Scope of Study is Limited within the Lighthouse information. The Project Report includes the Study of “MARKET FEASIBILITY STUDY OF WEBINFO-PORTAL FOR PACKING & REMOVALS INDUSTRY.com. lead generation.” The project is analyzed through the advertising strategy. 18 .

Firstly we collected the data of 1000 packers and movers operating in Pune region.justdial.Market Feasibility study of web-info-portal for Packaging & Removals industry.a survey was conducted of Packing & Removals service providers. Through directory services. Phase 2 Awareness creation and strategy formulation based on findings of the survey.google.com and www.com 19 . which when analyzed gave direction to Phase 2. Phase 1 Data collection phase . Project was divided into two phases. The data was collected in the following way:     By visiting all the major packers and movers in Pune. Through Newspaper advertisements. Through internet – websites like www. 2012 THE RESEARCH METHODOLOGY INTRODUCTION My project tittle was “market feasibility study of web-info-portal for packaging and removal industry”.

2012 TYPES OF RESEARCH DESIGN The Research Design adopted in the study is descriptive in nature because the study aims at Describing the situation as it exists at present. Pune. PLACE:SAMPLE UNIT:Pune city.The summer internship was for 2 months and I did survey on “market feasibility study of web-info-portal for packaging and removal industry”. The sample unit was individual Packers and movers around TIME AND PLACE:. 20 . SAMPLE SIZE:Sample size was 122 organizations. TYPE OF SAMPLING:.Judgment sampling.Market Feasibility study of web-info-portal for Packaging & Removals industry.

Collection of Primary data involves a huge amount of time and cost. 21 . 2012 PRIMARY DATA Primary data is data that is collected for the first time. Primary data is more authentic and accurate. or information made available by syndicated services. it is useful to analyze internal secondary data. INTERNAL DATA are those within the organization for which the research is being conducted. SECONDARY DATA Secondary data are data that have already been collected for purposes other than the problem at hand. CLASSIFICATION OF SECONDARY DATA. These data can be located quickly and inexpensively. This information may be available in a ready-to-use format such as information routinely supplied by the management decision support system. EXTERNAL DATA are those generated by sources outside the organization. Secondary data may be classified as either internal or external. Before collecting external Secondary data.Market Feasibility study of web-info-portal for Packaging & Removals industry. computerized databases. These data may exist in the form of published material.

These websites gives useful information at no cost.justdial.  Packers industry of India.google.  Government sources  Internet.the Packers industry also gave the names and address of various packers and movers operating around Pune city.the Pune Phone directory helped us in collecting new phone no of the companies.  Pune phone directory.com.These include the existing packers and movers clients of the company around Pune city. 22 .Data was collected through websites like www. www. 2012 CLASSIFICATION AND SOURCE OF SECONDARY DATA INTERNAL SECONDARY DATA Enrollment of packers and movers by the company. www.Market Feasibility study of web-info-portal for Packaging & Removals industry.com.com.Sulekha. External secondary data  Published business sources-The data was also collected from various published business sources like yellow pages. in case they have changed their no.

I was allotted companies operating around Pimpri. Nigdi. The data was collected through directory services. . address. The data included the names. Viman Nagar and other areas around Pune city. Dapodi. contact no and email id (if any) of these service providers. which are as follows: SEGMENT A.Market Feasibility study of web-info-portal for Packaging & Removals industry. websites. 23 . and Newspaper advertisement. We use to give a call and fix a prior appointment with them.The Service providers with either an email address or with a company’s website were categorized into Segment B. The service providers in this segment were the most important from the survey point of view because www. During this visit we collected their visiting cards and got the questionnaire filled by them. Aundh.Wakad. MIDC Bhosari. Sangvi . For doing this project we had prepared the questionnaire which revolves around market feasibility study of web-info-portal for packing and removal industry questions wherein I have to do survey in different organizations in different locations and get that questionnaire to be filled up by them.The Service providers with both Email address and a website were categorized into Segment A. The data of 1000 service providers was analyzed and it was segregated on the basis of location and it was divided among 4 management trainee. Pimple Saudagar. Chincwad . SEGMENT B.com is a web based and sales lead will be forwarded on email. The service providers were divided into three segments. Sangvi. Bapodi.indiapnr. The service were also important as they could give a quality feedback on the feasibility of the web-infoportal for Packing and Removal industry. 2012 FIELD WORK AND DATA TESTING The Packing and removals service providers operating around Pune city was taken into account for conducting this survey.

Thus I visited around 122 Packing and Removal service providers who mostly had an Email address and a website dedicated to their company. They were contacted only if there they were close to service providers belonging to Segment A or Segment B.The service providers with no Email address and website for the company were categorized into this segment. These service providers were basically into transport business and did Packing and Removal work occasionally. 24 . 2012 SEGMENT C.Market Feasibility study of web-info-portal for Packaging & Removals industry. These were not to invest much time.

of responses received to this 120 question Packing crew is the most important constituent of providing quality packing service. No. of companies surveyed 122 Total no. 120 responses were received. Analysis was carried out using total number of employees. 2012 DATA PRESENTATION. Companies 73 of 25 . however majority of the companies did not respond with number of employees in each category. ANALYSIS AND INTERPRETATION 1. No. Operations.Market Feasibility study of web-info-portal for Packaging & Removals industry. and Sales & Accounts. Employees 1 to 10 of No. of Employees OBJECTIVE: provider. To Know the profile of Packing and Removal service Total no. Companies were asked to give number of employees with a split on number of employees in Administration.

2012 11 to 20 21 to 30 31 to 40 41 to 50 51 to 60 No. of Companies – No. Employees 24 8 8 2 5 23 21 19 17 15 13 11 9 7 5 3 1 0 10 20 30 40 50 60 70 No of Companies No of Employees 26 .Market Feasibility study of web-info-portal for Packaging & Removals industry.

they outsource packers / helpers to handle packing. There is no training institute where one can learn this vocation. Packing & Removal service providers are constraint but to train their employees in the art of packing. That is an average 14 personnel per company within Pune region in Packing & Removals industry. Training packers Trained courteous packing crew can be the differentiating parameter between competing Packing & Removals service providers. This seems to the optimal employee number for operating a Packing & Removals service provider outfit. A.  About 82 percent of the companies operate with average 1 to 20 employees.  Some companies operate with staff strength of 1 & 2.Market Feasibility study of web-info-portal for Packaging & Removals industry. Hence. 2012 Employee per company 1 to 10 11 to 20 7% 7% 21 to 30 1% 4% 31 to 40 41 to 50 51 to 60 20% 61% INTERPRETATION:  A total of 1665 personnel are involved within Packing & Removals industry in 120 companies. Once 27 .

of companies surveyed 122 Total no. Total no.Market Feasibility study of web-info-portal for Packaging & Removals industry. 2012 trained these employees become easy picking for competing Packing & Removals service providers. of companies that hire untrained packers & provide 23 training No. of responses received to this 96 question Packing scenario No. of companies that hire trained packers & don’t provide 26 training No. of companies that hire trained packers & provide 47 training Training Trained 27% Both 49% Training 24% 28 .

2. GIVEN THE NATURE OF GOODS HANDLED. VEHICLES ARE THE SECOND MOST IMPORTANT CONSTITUENT OF PROVIDING QUALITY PACKING SERVICE . VEHICLES Objective: To Know the profile of Packing and Removal service provider.Market Feasibility study of web-info-portal for Packaging & Removals industry. CLOSED 29 . 2012 Companies providing training Companies providing training 70 Companies not providing 26 training Companies providing training not providing training 27% Providing training 73% INTERPRETATION:  73% of the companies that responded provide training to their employees. this again indicates the need for professional institutionalized vocational training for packers.

2012 TRUCKS ARE PREFERRED OVER OPEN TRUCK. Many service providers supplement their owned fleet without sourced vehicles from open market. Total no. Yet there are a few who completely depend on out sourced vehicles. of companies surveyed 122 Total no. BUT ARE IMPORTANT IN CONVEYING “WE CARE” ATTITUDE TO THE CLIENT .Market Feasibility study of web-info-portal for Packaging & Removals industry. of responses received to this 113 question Vehicle ownership pattern Own vehicle Rented 79 34 Vehicle ownership pattern Rented 30% Own vehicle 70% 30 . CLOSED TRUCKS ARE EXPENSIVE.

3. Whereas as little as only 23% own only open vehicle. 2012 Open / Closed vehicle Open 18 Closed 29 Both 32 Open / Closed vehicle Open 23% Both 40% Closed 37% INTERPRETATION:  77% of the companies own at least one closed vehicle. WAREHOUSE 31 .Market Feasibility study of web-info-portal for Packaging & Removals industry. Clearly there is a preference in employing closed vehicles for Packing & Removals services.

Total no. However. 2012 Objective: To Know the profile of Packing and Removal service provider. of companies surveyed 122 Total no. of responses received to this 122 question Own warehouse Rented 85 37 Warehouse facility Rented 30% Own Warehouse 70% 32 . Packed carton / boxes are received at the warehouse these are arranged on pallets / lift vans at the warehouse.Market Feasibility study of web-info-portal for Packaging & Removals industry. Warehouses are required to hold packed personal effects awaiting transportation to final destination or gateway port. handling intercity shipment will generally not require a warehouse facility.

to handle the shipment at both ends. yet it is absolutely vital to providing Packing & Removals services. Origin or destination of a shipment could either be in the same city. NETWORK Objective: To Know the profile of Packing and Removal service provider. either domestic or international. 33 . hence the split here is only between “haves” and “have not’s”. Once three constituents Employee.Market Feasibility study of web-info-portal for Packaging & Removals industry. 2012 INTERPRETATION:  Warehouse is an expensive asset. Vehicle and Warehouse are in place Network of branch office / agents is required to support service and generate leads. a different city within India or any other city internationally. 4. Packing & Removals service providers have their own branches / agents in other cities. As a result a typical Packing & Removals service network would entail own branches or agents in domestic cities or international. 70% of the companies have invested in a warehouse of their own.

Market Feasibility study of web-info-portal for Packaging & Removals industry. of companies surveyed 122 Total no. should the need be they enter into a shipment based agreement with Packing & Removals service providers in cities that they don’t have an existing arrangement. However. 2012 Packing & Removals services providers have an existing network. International & domestic 33 shipment Operational Spread Both Domestic & International 21% Domestic only 79% INTERPRETATION: 34 . Total no. of responses received to this 122 question Operational spread of companies Handling only domestic shipment 89 Handling both.

Office type No. This network could be owned by the company i. A. 2012  A staggering 79% of the companies are handling only domestic shipment  International segment of Packing & Removals business seems to be intentionally avoided. Companies Own 122 branch Agent 22 Franchise 3 of 35 .e. of responses received to this 122 question Packing & Removals service providers depend on their network to service clients in other cities.e branches. of companies surveyed 122 Total no. DOMESTIC Total no. this could be due to the stringent rules & regulations governing these shipment or just too much complexity  Providing support to handle international shipment to local Packing & Removals service providers could be a niche segment for freight forwarding outfits. or affiliates i.Market Feasibility study of web-info-portal for Packaging & Removals industry. agents some companies follow the route of appointing franchises.

of responses received to this 122 question 36 . The graph would depict that franchise route does not seem to be very popular. this concept is fast catching up and certain companies are appointing multiple franchisees in a city albeit in different parts of the same city. 2012 Domestic Network 140 120 100 80 60 40 20 0 Own Branches Agents Franchises INTERPRETATION:  The trend seems to establish own branch offices in major domestic cities. however. INTERNATIONAL Total no. of companies surveyed 122 Total no.Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry. 37 . appointing an agent or acting as one for overseas companies seems to be modus operandi for international shipments. Many international Packing & Removals service providers are establishing their offices in India. Companies Own 0 branch Agent 34 Franchise 1 of International network 40 35 30 25 20 15 10 5 0 Own branches Agents Franchise INTERPRETATION:  Almost none of the Pune based companies have overseas branches. 2012 Office type No.

of companies surveyed 122 Total no. of responses received to this 122 question Website No 44 Yes 78 Website feature Not available 36% Available 64% 38 . WEBSITE Objective: To Know how Packing and Removal service provider generate their leads. There is a growing trend amongst customers to search the net for all their requirements. been available when customers are looking information is the most prudent thing to do. hence. Importance of presence on internet cannot be emphasized enough. 2012 5. Total no.Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry. Hence the need for a platform that will direct traffic to the website is necessary.  Having a website and enquiry generation facility is one thing getting visitors to the website is another thing. 39 .  Enquiry generation facility is very easy to incorporate on the website. 2012 Enquiry generation No 13 Yes 65 Enquiry generation Not available 17% Available 83% INTERPRETATION:  83% of the companies have employed sales lead generation facility on their website. this is manifestation of the growing trend of accepting internet for buying services or at least initiating buying process on the internet.

Besides it is widely accepted medium of communication. 2012 6.Market Feasibility study of web-info-portal for Packaging & Removals industry. Total no. of companies surveyed 122 Total no. Email is such a quick and cost effective mode of communication that it cannot be ignored. of responses received to this 122 question Use of Email Yes 100 No 22 Email ID Not available 18% Available 82% 40 . EMAIL Objective: To Know how Packing and Removal service provider generate their leads.

in this day and age one would expect it to be 100%  The low usage is probably due to seasonal operators who do not give due importance to communication and / or quality service 7. Total no. Advertising Objective: To Know Packing and Removal service provider Promotional Strategy. 2012 INTERPRETATION:  Email usage penetration is high but. of responses received to this 106 question Not responded / not having advertising 16 budget Companies having advertising budget Yes 106 No 16 41 .Market Feasibility study of web-info-portal for Packaging & Removals industry. of companies surveyed 122 Total no.

Market Feasibility study of web-info-portal for Packaging & Removals industry. 2012 Advertising budget No 13% Yes 87% 120 100 80 60 40 20 0 Individual Customers Corporate Customers Creating awareness 42 .

2012 INTERPRETATION:  Efforts are concentrated towards wooing individual customers who is understandable given that Packing & Removals services is a very personal business and more often than not the “Lady of the house” is the driving force in decisions pertaining to Packing & Removals.  Orientation towards corporate clients garners second preference. Many of the relocations are initiated by corporate transfers and the company pays for these services. Having said employee is given the option choosing Packing & Removals service provider by the facilitating Human Resources department. Target of advertising spend Individual 98 Customers Corporate 49 Customers Creating awareness 15 43 .Market Feasibility study of web-info-portal for Packaging & Removals industry.

given the nature of the business and general market trend these companies must surely be spending on advertising on a ad hoc basis. 2012 Advertising spend target Creating awareness 9% Corporate Customers 30% Individual Customers 61% INTERPRETATION:  13% of the companies that is 16 of them have either not responded or have answered negatively to allocated annual budget.  Packing & Removals industry seems to be focusing on Individual Clients heavily. Companies 10 48 37 of 44 . followed by Corporate Customers  Print or online media Media Only Print Only Online Both No.Market Feasibility study of web-info-portal for Packaging & Removals industry. however.

Given the flexibility that online advertising offers coupled with “Time Bound” nature of print media advertising. of companies surveyed 122 Total no. 2012 None 27 Advertising media preference Only Print 8% None 22% Only Online 40% Both 30% INTERPRETATION:  70% of the companies prefer advertising with Online Media. of responses received to this 47 45 . while only 38% prefer Print Media. A.Market Feasibility study of web-info-portal for Packaging & Removals industry. Print Media Total no.  The trend of advertisers seems to favor Online advertising over Print media. the choice of Online Media seems to make prudent business sense.

Market Feasibility study of web-info-portal for Packaging & Removals industry. Companies 8 31 of 46 . 2012 question Not responded / not using print media Companies using print media for advertising Yes 47 No 75 75 Print media advertising Yes 39% No 61% Response Excellent Satisfactory Could be better 3 Not worth it 5 No.

47 .Market Feasibility study of web-info-portal for Packaging & Removals industry. 2012 Satisfaction Not worth it 11% Could be better 6% Excellent 17% Satisfactory 66%  17% Excellent + 66% Satisfactory = 83% advertisers are happy with the response they get from Print Media Advertising.

Companies 13 43 of 48 . of responses received to this 85 question Not responded / not using print media 37 Companies using online media Yes 85 No 37 Online advertising No 30% Yes 70% Response Excellent Satisfactory No. Online Media Total no. of companies surveyed 122 Total no. 2012 B.Market Feasibility study of web-info-portal for Packaging & Removals industry.

yet advertisers are willing to persevere with Online Media. 2012 Could be better 20 Not worth it 9 Satisfaction Not worth it 11% Excellent 15% Coulb be better 23% Satisfactory 51% INTERPRETATION:  15% Excellent + 51% Satisfactory = 66% advertisers are happy with the response they get from Online Media advertisement  Add to it 23% advertisers who feel that the response to their online initiative could be better. Which points to the fact that there is higher expectation from Online Media.Market Feasibility study of web-info-portal for Packaging & Removals industry. 49 .

Market Feasibility study of web-info-portal for Packaging & Removals industry. Total no. of responses received to this 106 question Enquiry generation mode preference Mode No. of companies surveyed 122 Total no. Sales lead generation through word of mouth publicity is very high in this industry. It is very difficult to identify the need for Packing & Removal services hence the emphasis on sales lead generation. Enquiry generation and conversion thereof is a crucial process in any business. 2012 8. ENQUIRY GENERATION Objective: To Know how Packing and Removal service provider generate their Enquiry. companies & 59 59 53 42 9 8 of Direct Sales Marketing References Direct Advertisement Directory Services Overseas Agents Others 50 .

Companies Direct 16 of 51 .Market Feasibility study of web-info-portal for Packaging & Removals industry. 2012 Enquiry generation Agents 4% Others 3% Direct Sales 26% Direct Advertisement 23% Directory Services 18% References 26% Mix Mix 1 Mix 2 Mix 3 Mix 4 Mix 5 Mix 6 Mix 7 Mix 8 Mix 9 Mix 10 Mix 11 Mode mix Directory Services + References + Advertisements Direct Sales 15 References + Direct Advertisements 10 Direct Sales + Reference 10 Direct Sales + Directory Services 10 Direct Advertisement 7 Direct Sales + Directory Services + Reference + 5 Direct Advert Direct Sales + Direct Advert + Others 4 Direct Sales + Directory Services + Reference 4 Direct Sales + Reference + Direct Advert 3 Others (16 mixes) 16 No.

52 .Market Feasibility study of web-info-portal for Packaging & Removals industry. Direct Advertisement and Listing on Directory services. 2012 Enquiry generation mix Mix 11 16% Mix 10 3% Mix 9 4% Mix 8 4% Mix 7 5% Mix 6 7% Mix 5 10% Mix 4 10% Mix 1 16% Mix 2 15% Mix 3 10% INTERPRETATION:  67% of the companies depend on Sales lead generation through Direct Sales & Marketing effort.

of Jobs Up to 100 101 to 200 201 to 300 301 to 400 No. 2012 9. JOBS PER ANNUM Objective: To know how many jobs Packing and Removal service provider handle in a year. Total no. of responses received to this 106 question No. of companies surveyed 122 Total no. Companies 15 49 35 7 of 53 .Market Feasibility study of web-info-portal for Packaging & Removals industry.

Market Feasibility study of web-info-portal for Packaging & Removals industry.

2012

No. of Jobs handled per annum
301 to 400 7% Upto 100 14%

201 to 300 33% 101 to 200 46%

 106 companies indicated that they cumulatively handled 21152 jobs per annum, which turns out an average of approximately 200 jobs per company per annum.  60% of the companies are executing up to 200 jobs per annum

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Market Feasibility study of web-info-portal for Packaging & Removals industry.

2012

10.

ANNUAL CONTRACT

Signing an annual contract with companies who have frequent employee movement in a year gets rid of repetitive Bidding – Approval – Appointment process which is beneficial for the corporate as well as Packing & Removals service provider.

Total no. of companies surveyed 122 Total no. of responses received to this 122 question

Annual Contract Yes 69 No 53

Annual contract

No 43% Yes 57%

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Market Feasibility study of web-info-portal for Packaging & Removals industry.

2012

INTERPRETATION:
 Just a little over 50% of the companies are signing annual contracts with corporates

11.

VALUE ADDED SERVICE

OBJECTIVE- To know whether Packing and Removal service provider provide value added service

Packing & Removals process has many embedded services within its purview yet there is wide scope for inclusion of Value Added Service which can be charged or offered gratis.

Total no. of companies surveyed 122 Total no. of responses received to this 122 question

Value added service Yes 42 No 80

56

SEASONAL VARIATION OBJECTIVE: To know whether Packing Removal business is affected by seasonal fluctuation. 12. 57 . 2012 Value added service Value added service 34% Only packing & removals 66% INTERPRETATION:  Only 34% of the companies are offering Value Added Services to their clients. Packing & Removals is a very seasonal business and shows two high points in the year.Market Feasibility study of web-info-portal for Packaging & Removals industry.  Offering Value Added Services is a great promotional tool and adds weightage to word of mouth publicity.

Low Season: During Part of June. 13. Many of the Packing & Removals service providers have raised their concerns with following issues. 2012 1st Peak Season: During April. Administration There is no governing body for Packing & Removals industry hence it is a problem in addressing their issues to the Government. August & September. May & Part of June. Labor It is difficult to outsource trained labor to support their operational staff. Competition Many new entrants are entering the market. July. November & December. February & March. ISSUES / CONCERNS Objective: to know the major issues and concerns of Packing Removal BUSINESS. 58 . 2nd Peak Season: During October. resulting in lowering of profit margins.Market Feasibility study of web-info-portal for Packaging & Removals industry. Median Season: During January.

Followed by administration i. 59 .Market Feasibility study of web-info-portal for Packaging & Removals industry.e. of responses received to this 122 question Issues 26 labour Problem 68 28 Administration Competition Interpretation:  55% of service provider feel Labor is the most important concern. 2012 Total no. 23% and 22% feels competition is the major concern. of companies surveyed 122 Total no.

 A total of 1665 personnel are involved within Packing & Removals industry in 120 companies. Clearly the preference in employing closed vehicles for Packing & Removals services.  Email usage penetration is high but. 60 . in this day and age one would expect it to be 100%. this is manifestation of the growing trend of accepting internet for buying services or at least initiating buying process on the internet. 2012 FINDINGS On the basis of the collected data and exhaustive quantitative and qualitative analysis the following conclusions can be drawn.  77% of the companies own at least one closed vehicle. That is an average 14 personnel per company within Pune region in Packing & Removals industry.  A staggering 79% of the companies are handling only domestic shipment.  70% of the companies have invested in a warehouse of their own. this again indicates the need for professional institutionalized vocational training for packers.The low usage is probably due to seasonal operators who do not give due importance to communication and / or quality service.  73% of the companies that responded provide training to their employees. Whereas as little as only 23% own only open vehicle.Market Feasibility study of web-info-portal for Packaging & Removals industry.  83% of the companies have employed sales lead generation facility on their website.

 Just a little over 50% of the companies are signing annual contracts with corporates  Only 34% of the companies are offering Value Added Services to their clients. which turns out an average of approximately 200 jobs per company per annum. 61 . Which points to the fact that there is higher expectation from Online Media.Market Feasibility study of web-info-portal for Packaging & Removals industry. while only 38% prefer Print Media. Add to it 23% advertisers who feel that the response to their online initiative could be better. yet advertisers are willing to persevere with Online Media.  106 companies indicated that they cumulatively handled 21152 jobs per annum.  60% of the companies are executing up to 200 jobs per annum. the choice of Online Media seems to make prudent business sense  66% advertisers are happy with the response they get from Online Media advertisement.  The trend of advertisers seems to favor Online advertising over Print media. Direct Advertisement and Listing on Directory services. 2012  70% of the companies prefer advertising with Online Media.  67% of the companies depend on Sales lead generation through Direct Sales & Marketing effort. Given the flexibility that online advertising offers coupled with “Time Bound” nature of print media advertising.

There is a higher expectation from Online Media. The process of carrying out this project gave me tremendous learning. Lighthouse Information can provide assistance in this field. Thus. 62 . 2012 RECOMMENDATIONS My association with an esteemed and eminent conglomerate like “LIGHTHOUSE INFORMATION” has been a fortunate and rewarding experience.  Lighthouse Information should try and build a brand image for itself.  Providing support to handle international shipment to local Packing & Removals service providers could be a niche segment for freight forwarding outfits. while only 38% prefer Print Media. There is a huge scope of web-info-portal for Packing and Removal industry. This can be learnt from the fact that 70% of the companies prefer advertising with Online Media. we can safely conclude that in coming years this website will surely prosper. Following are my recommendations to LIGHTHOSE INFORMATION:  Lighthouse Information can start an institutionalized vocational training for labors. through promotional activities. they can start a trial subscription for 3 months to attract new clients.  Beside its annual subscription offers. People are making use to internet to gather information.Market Feasibility study of web-info-portal for Packaging & Removals industry.

63 .  Packers and movers may not have been true in answering various questions and may be biased to certain other questions.  The sample size of the Pune region taken was small. 2012 LIMITATIONS OF THE STUDY The survey and research has been done only in Pune.  Convenient sampling was used as the mode of conducting the research. therefore the results show the market position of Pune only but results cannot be considered as representative of whole of Maharashtra.  Respondents were reluctant to answer some questions. and some even ticked things which were not applicable. therefore many respondents did not give a proper thought before giving up the questions. therefore increasing the possibility of error. Some Packers and movers however were not willing to share their views and did not give any information.Market Feasibility study of web-info-portal for Packaging & Removals industry.  The questionnaire mostly contained multiple choice questions. Therefore all this increased the bias. as they look them as personal. therefore it can be said that the chosen sample is not the representative of the whole population and this hindered quantitative research.

Websites: 1) 2) 3) 4) http://www.google.com www.justdial.in http://www. 2012 BIBLIOGRAPHY Books: 1) “Marketing Management” by Philip Kotler.wikipedia. Tull and Del I.com www.com 64 . Hawkins .co.Market Feasibility study of web-info-portal for Packaging & Removals industry. 2) “Marketing Research” by Donald S.sulekha.

Respondent……… No. Indian/ International organizations you are affiliated to:  FIDI [ ]  Others[ ] 6. What is your truck fleet size? Date………………. Operational spread:  Domestic [ ]  International [ ]  Both [ ] 3. Domestic network:  Own Branches _____  Agents _____  Franchises ______ 4. 65 .. International network:  Own Branches______  Agents ______  Franchises ______ 5. of Employees:_________________  Administration:______  Operations:_________  Sales:______________  Accounts:_________ 1. 2012 ANNEXURES QUESTIONNAIRE: Ref No……… Service provider…………………. How many Jobs do you handle in a year? ______________ 2.Market Feasibility study of web-info-portal for Packaging & Removals industry.

8. Do you use emails?  Yes [ ]  No [ ] Email Id: _________________________________ 10. o ______per year. 66 .Are professionally trained packers available for employment?  Yes  No 14. Warehouse area: _________Sq.  Direct advertisement.Do you have annual contacts with corporate clients?  Yes [ ]  No [ ] 11. Do you have a website?  Yes [ ]  No [ ] If yes www. 13._____________  Does it have lead generation capacity? o Yes [ ] o No [ ]  How many leads does it generate? o ______per month. 2012  Open truck: ________  Closed truck:________ 7.Market Feasibility study of web-info-portal for Packaging & Removals industry. 9.What value added service do you offer to your clients? _______________________________________ 12.  References. Meters.How are your enquiries generated?  Through direct sales and marketing efforts  Directory services.Please draw a graph depicting seasonal variation in business.

Do you like the idea of Packaging and removals focused.Market Feasibility study of web-info-portal for Packaging & Removals industry.How much do you spend on advertising annually?  > 1 lakh PA  >5 lakh PA  >10 lakh PA  Others 18. 17.What are your marketing/ advertising efforts focused on?  Individual Clients  Corporate clients  Creating Awareness 19. Is Packaging and removals industry focused event/ exhibition a good idea?  Yes  No 20. 2012  Overseas Agent. 15.  Others. dedicated web information portal? 67 . 16.Do you advertise in newspaper?  Yes  No o How would you rate your response you received?  Excellent  Satisfactory  Could be better  Not worth it.Are you listed with internet based directory services?  Yes  No o How would you rate the response you received?  Excellent  Satisfactory  Could be better  Not worth it.

Would you like to receive Packaging and removals sales leads on email?  Yes  No 25. What according to you are the main issues in Packaging and removals industry? 22. 2012  Yes  No 21.com?  Yes  No 68 .Market Feasibility study of web-info-portal for Packaging & Removals industry.indiapnr.What is the outlook of Packaging and removals industry? 23.Would you like to enroll with www.Would you like to receive copy if the resultant survey report?  Yes  No 24.

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