PROJECT Report On Kingfisher Airlines

Kingfisher Airlines ……….T he king of good times

Submitted To:Mr.Ramesh Bagla Submitted By:Harshal Nikose D-27

The grounding of 14 Airbus aircraft progressively through the year resulted in a loss of 10% of the domestic capacity. through increased aircraft usage and sharply improved productivity. Capacity creation has lagged demand growth and this helped to stabilise yields. Recognising the unparalleled network and service standards.6%. the premier global alliance comprising leading names like BA. last year. Becoming a member . having served over 12 million passengers across 59 domestic and 8 international destinations. domestic passenger traffic increased by 2. However. that KFA has won in its six years since inception. The industry continued to benefit from strong growth in passenger traffic on the back of an improving economic environment. KFA recorded its first year of EBITDA profits despite the challenges occasioned by grounding of part of the fleet on account of issues with the engines (resolved before the end of the year. KFA has become the only Indian airline to be invited to a global alliance. both national and global. on about 366 daily flights.Company Profile Kingfisher Airlines Limited (KFA): Kingfisher Airlines Limited (KFA) is the nation's largest domestic carrier. AA etc is a feather in KFA's cap and will help accelerate the Company's global footprint. in cooperation with the engine manufacturer) and upward trend in fuel costs. The Kingfisher product is working well in the international markets that the Company serves and several new routes have been launched during the year. The Airline has set new standards of service and customer satisfaction as manifested in the numerous awards. Ten of the 14 grounded planes were re-inducted into service before the end of the year and the rest have also been commissioned since then. Several initiatives covering both revenue enhancement and cost management have begun to take effect.elect of ONE World. .

the Company negotiated a debt recast with its lenders under which. As our esteemed guest you can experience Kingfisher Airlines in three unique classes of service . a part of the bank loans have been converted into Equity and Preference capital.Following on the improved operating performance. a flight is not a journey between two airports but an experience of a lifetime. Welcome aboard Kingfisher Airlines. We invite you to fly Kingfisher Airlines and experience a journey we strive to create every day.we really have thought about every little thing that will exhilarate you. our Company also converted loans extended to KFA into equity. Aboard our flights. the repayment of the balance loans extended to a nine year term and interest rates reduced. Every Kingfisher aircraft meets the global standards that I have set in terms of safety and performance. where you are made to feel like an honoured guest and not just a passenger.Kingfisher First (Business class) Kingfisher Class (Premium economy) and Kingfisher Red (Low fare). you will be delighted by the various sensory experiences on offer – from tantalizing aromas of world cuisine to the magic touch of your personal therapeutic massage seat . has helped us strengthen our service quality even more. Kingfisher First and Kingfisher Class is available on our international routes too. . the UB Group. As Kingfisher takes off into the international skies. Of course. In fact our commitment to delivering the Kingfisher experience has won us many accolades. being part of a Global conglomerate. and to create an environment that you will truly cherish. Our brand-new fleet incorporates the latest technology and each aircraft is fitted with a personalized in-flight entertainment system and top quality programming content from around the world for your viewing and listening pleasure. As a part of the whole package. We were voted the "Best New Airline of the Year" within a few months of launching. Certain business associates who had advanced funds to KFA have also accepted Optionally Convertible Debentures in lieu of their loans. A journey like never before. you can expect a world-class experience. At Kingfisher.

In our line of business. value-based and enjoyable travel experience to all our guests. Service We are all in the hospitality business. We enable the HR Managers of Airlines. Our Values Safety This is our overriding value. experts. Airports and Aviation Companies to: • Publish their job opportunities with ease and speed • Search in the database and find the most suitable candidates • Benefit from our Candidates Search services We operate in accordance with the highest standards in all relationships with customers.” Our Mission We maintain a large and up-to-date database of aviation experts and free-lance consultants. suppliers and local communities. there is no compromise. Happiness We seek to build an organisation with people who choose to be happy.Our Vision “The Kingfisher Airlines family will consistently deliver a safe. we must always seek to serve our guests and gain their trust. goodwill and loyalty. Teamwork . and will endeavour to influence our guests and co-workers to be happy too.

Unique Services Kingfisher Airlines offers several unique services to its customers. . Kingfisher Airlines currently operates ATR 42. namely King Club and Jet Privilege. ATR 72 and Airbus A320 aircraft for domestic and Airbus A330s for international services. commitments and obligations. It was the time. when air passenger traffic started dripping. 3 Airbus A319100. after a meeting. with extra-wide personalized screens in the aircraft. Fleet Kingfisher Airlines was the first airline in India to operate with all new aircrafts. These include personal valet at the airport to assist in baggage handling and boarding. and three-course gourmet cuisine. and we must work together to ensure our mutual success. Kingfisher Chairman Vijay Malia and his Jet Airways counterpart Marsh Goal announced an alliance. It was also the first airline in the country to order the Airbus A380. Subsequently. the airline operates with a fleet of 74 aircrafts. It was a step to reduce the expenses. sleeperette seats with extendable footrests. 8 Airbus A321-200 and 5 Airbus A330-200. due to the prevalent economic downturn. Delivery of A380s is due in 2010 and A350s in 2012. both the airline companies decided to implement code-sharing on both domestic and international flights.We will succeed or fail as a team. Accountability Each one of us will be held accountable for the successful execution of our duties. As a result. 6 ATR 42-500. which include 25 Airbus A320-200 aircraft. 27 ATR 72-500. and we will strive to lead by example. the civil aviation industry faced the worst period in its history. accompanied with refreshments and music at the airport. According to the alliance. Recession In 2008. and the aircraft fuel prices went sky rocketing. frequent flier programs were announced by both the airlines. Each one of us must respect our colleagues regardless of their rank. audio and video on-demand. In the present time. exclusive lounges with private space.

Hyderabad. Udaipur. Promotion Various promotional strategies has been adopted by Kingfisher airlines like--- The 'Power Flyer' a consumer incentive offer targeted at the corporate traveler  Passengers are offered in flight entertainment options and contests like `Kingfisher flying face of the month' and attractive discounts of branded merchandise. But eventually they decreased the prices of business class and called that seat as premium seats. etc. Sleeperette seats with extendable footrests. Comfortable pillows and snug blankets. Price Initially Kingfisher airlines didn‟t differentiate between business class and economy class. 48" seat pitch and a 125° recline. Laptop and mobile phone chargers in each seat. 3.Product Premium class seats 1. Guwahati. 2. Goa.  Offer in-flight silent auctions for lifestyle products and in-flight sales of dry packaged food and beverages  The marketing department showcased the airlines as “The new flying experience”. Place King fisher airlines connect 23 cities like Ahmadabad. Delhi. Fares were very average as it had to target middle class as well as premium class people. . Fullyadjustable headrests. Kolkata. Jaipur.

O. State governments. Analysis Strengths • • • • • Market driver Experience exceeding 14 year Only private airline with international operation Market leader Largest fleet size weakness • • • • Loosing domestic market share Old fleet with average age around 4.T.W.79 years Scope for improvement in in-flight service Weak brand promotion Opportunities • • Untapped air cargo market Scope in international service and tourism . KINGFISHER Airlines has announced special fares for all personnel serving in the Indian Armed Forces. The immediate families of these personnel. the Union Government. S. and employees of all public sector units in the country.

E.Threats • • • Strong competitors Fuel price hike Overseas market competition P.T.S. Analysis: Political Issue • • • License issue for international operation Infrastructural constraint ATF price policy Economic Effects • • Rising income level Reduced fare but yet not enough Social Effect • • • Sound Pollution Plane hijacking 9/11 Incident Technology Effect • • Modernization of aircrafts modern tehnology like CAT3 and ILS .

yet offer a great flying experience.2%. Captured a 27. Collaboration .2% and Air India17.Comparison of Kingfisher to other players      Distinctly different strategy Priced lower than Indian airlines. Feel-good factor Interiors and food definitely better compared to other airlines. Competition    Kingfisher Airlines-Jet Airways Reduction in the Air-fare Use of Air-Deccan to counter Jet.6% market share last year in comparison to Jet-25.

 Kingfisher –Air Deccan merge Cutting costs Marketing synergies  Kingfisher-Indigo partners. (US-Airline) Agitation/Strike   Jet Airways „Sick-leave‟ Air-India 50% Reduction in incentives .

Conclusion After doing a study of this project representing on Kingfisher Airlines. The airline uses the services of one of the advanced plans been operated in the world. The national carrier takes immense pride in having successfully played a pivotal role in making various facets of India popular with the people of the world and acting as the country‟s cultural ambassador. Kingfisher Airlines offers world class services to the customer at a nominal rate. To sum up I would like to say that Kingfisher Airlines is serving its customer in an appreciated way and going to be in the list of best services providers in coming years. It has alliance with many other airlines in this sector. I have come to a conclusion that Kingfisher Airlines is one of the largest and most widespread airlines of the country providing its services not only in India as well as outside India also. .

Mumbai. Bangalore as these sectors account for high payload. Kingfisher Airlines with rich Human Resource should look forward to such suggestion and reward individual whose suggestion were actually beneficial for the Organization.  Kingfisher Airlines needs to undertake aggressive Marketing  Kingfisher Airlines should undertake customers satisfaction survey  Kingfisher Airlines should make provisions to add up more financial benefits for its passenger  Flight status should be made available through SMS  New approaches should be identified and rewarded so that it serves as example for others . Collate. Chennai.  Kingfisher Airlines can introduce Late bird / Night bird flights between metros  Kingfisher Airlines should schedule more number of flights to and from station like Delhi.Suggestions  In this extremely competitive environment suggestions are extreme importance.

com . www.theubgroup. 11.thebusinessedition. 7. www. www. 13.Bibliography 2. www. 8.kingfisherair.mapsofindia. 12.businesswireindia.wikipedia. www. 10.