This action might not be possible to undo. Are you sure you want to continue?
2 4 6 7 8 12 13
2013 MEDIA KIT
THE BEVERAGE INDUSTRY’S SOURCE
SEPTEMBER – 2012
BevNET.com Inc. is a beverage-focused media company which informs its audience through four major channels.
BevNET.com BevNET Daily Newsletter BevNET Magazine Twitter Facebook Linkedin User Group 115,000 monthly unique visitors 21,000+ subscribers 20,000+ subscribers 5,175 followers 1,798 likes 2,374 members
Publisher’s own data from September 2012
BevNET.com is the leading website covering the non-alcoholic beverage industry. The site provides daily original content, news, reviews and more. BevNET is the most-visited web site serving the non-alcoholic beverage industry according to 2011 BPA audit statistics. Brewbound.com covers the fast-growing craft beer segment. The site features original articles, news, video and unbiased reviews.
BevNET Magazine is read by over 20,000 readers across the full range of the beverage industry, covering both non-alcoholic and alcoholic beverages. Through its in-depth coverage of beverage categories, trends and innovation, the magazine is vital information to the four major levels of the industry (suppliers, manufacturers, distributors and retailers).
Who visits BevNET?
• Beverage Companies • Retailers • Distributors • Suppliers • Media/Press
The BevNET Daily Newsletter is published Monday-Friday throughout the year. The newsletter reaches 21,000 industry readers and enjoys an open rate of over 16%. The Brewbound Daily Newsletter covers craft beer is also published Monday-Friday. The newsletter reaches 4,700 industry readers and has an average open rate of 25%.
BevNET LIVE conference events are held twice a year and are the largest conferences for the non-alcoholic beverage industry. Typically held in New York City in June and again in December in California, the events attract upwards of 500 attendees representing all levels of the industry. A typical BevNET LIVE event will attract over 140 different beverage companies. Also held twice each year, Brewbound Sessions provide a learning and networking forum for craft beer professionals seeking to further their knowledge of the business-side of craft beer.
“BevNET is the leading online source for beverage industry information...This site is frequently visited by beverage buyers and distributors as a source for new products.”
– Seth Goldman, Co-Founder and CEO, Honest Tea
Non-alcoholic beverage trade web site.
“When evaluating current advertising and promotional opportunities, in terms of where the dollars should be spent vs. return on customer feedback, BevNet was determined to be the best way to go. It’s the only place to be if you are in the beverage ingredient business…”
– Joe Moran, Vice President Sales, Allen Flavors Inc.
Source: Alexa.com 2 www.bevnet.com SEPT. – 2012
Companies across every segment of the industry trust BevNET.com, Inc. Here’s just a small selection:
BEVERAGE COMPANIES Red Bull ·
Monster · Pepsi · Coca-Cola · 5-Hour · Nestle · New Leaf · Honest Tea
Sam Adams · AB InBev · Heineken · IDFA (Milk Pep) · Jones Soda · BSN
FLAVOR COMPANIES Wild · Allen · Sovereign · Bell · Symrise · Ogawa
INGREDIENT COMPANIES Glanbia · iTi Tropicals · DSM · Finlay · Fibersol-2 · Fortitech · Cargill · PharmaChem
SERVICE COMPANIES NVE · McLean Design · NSF · ThirstMonger · BevForce · flowdesign
PACKAGING COMPANIES Ball · Amcor
SEPT. – 2012
BevNET 2012 Display Advertising
BevNET.com offers video, text and banner advertising.
• Video: Video advertising is offered in 15 and 30 second pre-roll
spots which play at the beginning of BevNET exclusive videos. Video advertising is $1,500 per month and space is limited to five advertisements to be in rotation at any given time. Examples of BevNET video can be seen here: www.bevnet.com/video
• Text: BevNET’s Marketplace offers classified advertising which
features our industry-leading Jobs section. Classified ads are available at $145 for standard listing or $245 for a featured listing. Visit www.bevnet.com/classifieds to see examples of the classified ads.
• Banners: The graphic to the right illustrates the banner positions
available on BevNET. The 970x90 and 300x250 positions are runof-site (meaning they appear on all pages of the site). Our banners are sold on a CPM (cost per thousand impressions) basis. Simply put, you order how many times you want your banner ad to appear during a given time frame. Keeping in mind that BevNET receives over 400,000 page views per month, you can order as many as 400,000 impressions or as few as 10,000.
• Example Question: I want to buy 30,000 impressions in
the 970x90 banner between January 1st and February 15th. How is that priced?
• Answer: Referencing our pricing chart for the 970x90 Leaderboard banner, you see that an order for 30,000 impressions carries a rate of $55 per thousand impressions. Thus you take your desired number of thousands of impressions (30) and multiply it by that $55 rate for NET price of $1,650. Roadblock advertising (where you are the only advertiser in the 970x90 and 300x250 spots for an entire day) is available at a rate of $4,800 per day. Banner placement can be extended to Brewbound.com at no additional cost. AD UNIT
Leaderboard Upper 300x250 Lower 300x250
970x90 300x250 300x250
Top Top/Right Lower/Right
$ PER THOUSAND VIEWS
$55 $55 $45
Rates provided are NET CPM rates (cost per thousand impressions)
We accept almost all Rich Media advertising. The GIF/JPG size limit is 50K; Flash is 75K. Please submit creative a minimum of five business days from program start date. Send all materials to your sales rep.
Click here to email us.
SEPT. – 2012
In 2012, nearly 12% of all visits to BevNET.com came from people using mobile devices (smart phones, tablet computers, etc). We expect this to increase significantly in 2013. Accordingly, BevNET.com is now available in a mobile-friendly format that enables easy reading and fast browsing. The banner size for this space is 320x50 pixels. Like any banner ad, the mobile ad is clickable. Accepted formats are GIF and JPG. This mobile ad unit sells as a $75 CPM rate. BevNET.com mobile currently receives approximately 35,000 page views/month. The ad unit enjoys its position as the only such ad on the mobile page. It will be in front of the core industry professionals that make up BevNET. com’s mobile viewers.
Is your company focused on an upcoming tradeshow? Are you targeting a specific segment of the beverage industry? If so, consider stepping in as a BevNET digital sponsor this year. BevNET offers sponsorships built around the following:
Webinars: Webinars, or web conferences, provide a dedicated
online session to a particular topic or product. Our team will work with you to deliver high quality leads by driving users to a high value online session. Or, we can help promote an existing webinar that you might have already developed. Example webinar package:
• Branded registration page, which includes opt in ﬁelds for your own marketing campaigns after the webinar • 1 or more dedicated email blasts to promote signup • 1 or more banner spots to promote the webinar • (Optional) BevNET developed program and moderator • Up to 1000 attendees
Tradeshow Coverage: Tradeshows are crucial to beverage manufacturers’ marketing strategies. You can maximize your tradeshow dollars by sponsoring BevNET’s online coverage of an event that is crucial to your plans. Sponsoring BevNET’s tradeshow coverage will enhance your impact before, during and after a show. For each show we cover, BevNET provides pre-show and post-show coverage focused on beverage-related content. BevNET’s scheduled 2013 tradeshow coverage includes:
• Fancy Food Winter • Nightclub & Bar • Expo West • IFT
• Fancy Food Summer • NACS • Expo East • SupplySide West • NBWA • Pack Expo
Act quickly as coverage sponsorships book many months in advance. Contact us at email@example.com to check on availability and price for a given show coverage sponsorship package.
Special Publications and Awards: Throughout the
year, BevNET produces specific publications that carry sponsorship opportunities including our annual Functional Beverage Guide, New Product Guide, Service and Supplier Directory, and the Best of BevNET Awards
SEPT. – 2012
The BevNET Email Newsletter is published Monday-Friday and is read by over 21,000 professionals serving all levels of the non-alcoholic beverage industry (suppliers, manufacturers, distributors, brokers, retailers). The newsletter averaged an open rate of 16% in 2012, resulting in an average of over 3,500 unique opens and 5,500 total opens per send. The newsletter captures nearly 25,000 clicks each month and is a powerful lead generation tool for companies sponsoring it. The BevNET Email Newsletter is typically reserved on a single sponsor basis such that only one advertiser is featured in a given issue. The sponsor’s ads will appear in all three ad positions (top, middle, and bottom). POSITION
Top Middle Bottom
BevNET allows you to target its list of 22,000+ email newsletter recipients with your product’s information. Simply choose the week in which you want your blast sent and we’ll help you format the blast or send us your HTML content. If you want leads and you want them right now, consider the following email blasts.
• Brand Spotlight: Do you have a recently introduced brand?
Are you looking to launch a new beverage? Perhaps you have a new flavor you want to showcase/highlight? Whatever it is, if you have something new, you can alert BevNET’s readers using our email blast. We’ll format your brand information in an email and and send it to our list of 22,000+ subscribers. See the example below. $2,750
728x90 728x90 728x90
N/A 100 words 100 words
• Industry Spotlight: Do you have a special announcement
about your company, product or service? We can help you craft a 1-2 page email and send it to our list of 22,000+ subscribers. Formats vary. Email us at firstname.lastname@example.org for past samples. $2,750
IMAGE OR TEXT
IMAGE OR TEXT 2012 READERSHIP STATISTICS (average per issue) Each issue contains three ad positions (Top, Middle, Bottom), separated by editorial. The Top position must be a 728x90 leaderboard banner. The middle and bottom positions may be either a 728x90 banner or a text ad of 100 or fewer words with up to 2 hyperlinks. Individual ad positions are occasionally available. See rates below (listed as NET price per issue): PLACEMENTS
Full Sponsorship Top Only Middle Only Bottom Only Recipients Unique Opens Opens Unique Clicks Total Clicks 21,000 3,500 5,500 700 1,050
PER ISSUE PRICE
$975 $750 $550 $350
Click here to email us.
SEPT. – 2012
Twice a year BevNET holds its popular BevNET LIVE conference events. Held in New York City in June and again in Southern California in December, BevNET LIVE addresses the most important issues currently facing non-alcoholic beverage companies. Speakers hail from all areas of the beverage business, including industry experts, top-level executives, and early-stage entrepreneurs. More than just a single-track conference, the two-day events feature highlights such as an expo, sponsor booths, breakout sessions, awards ceremonies, and of course, the ever-popular “Sample Bar!” A typical BevNET LIVE event will have 140+ beverage companies represented among the 500+ attendees. BevNET Live is only held at quality venues. The winter 2012 BevNET Live event will be held at the Loews Santa Monica Beach Hotel in Santa Monica, California on December 3 and 4 and at the Summer 2013 event at the Metropolitan Pavillion in New York City on June 4 and 5, 2013. For more information on BevNET LIVE, visit www.bevnetlive.com or contact BevNET.com sales at 617-231-8888.
Winter 2012 – December 3 & 4 Loews Santa Monica Beach Hotel Santa Monica, CA Summer 2013 – June 4 & 5 Metropolitan Pavilion New York, NY
• Four consecutive sold out events • Average attendance (2012) – 500 • Unique beverage companies – 140 • Attendee Satisfaction – 98% Very Satisfied • Over 40 exhibitors
SEPT. – 2012
BevNET Magazine is the leading resource for new non-alcoholic beverages and craft beer releases, product trends and marketing and design innovations.
THE ULTIMATE SOURCE OF PRODUCT NEWS FOR THE BEVERAGE INDUSTRY
BevNET Magazine helps all of the entities who are involved in the sale of beverages: retailers, distributors, manufacturers, brewers and marketers, providing news, analysis, and commentary on the best ways beverage makers are satisfying consumer demand. • It is the only magazine that offers in-depth analysis of beverage category trends for retailers • BevNET Magazine’s staff offers the most experience and insight in dealing with the fastest growing beverage categories, including energy drinks, craft beer, functional waters, teas and coffee drinks • It is the only magazine that regularly examines the potential of innovation as a driver of beverage sales • BevNET Magazine’s editorial focus, from short pieces to profiles to cover stories, is unbiased, comprehensive, and does not shy away from investigation • It is the only magazine that anticipates trends in beverage retailing and development by examining cultural changes outside the industry • BevNET Magazine, through BevNET.com, has unprecedented access to the early stage, entrepreneurial beverage companies that are operating in the most active and profitable sectors in the business • BevNET Magazine’s reporting on new product development offers key advantages to retailers, distributors, and suppliers by creating a new level of informed dialogue up and down the sales chain
BevNET Magazine is published 8 times annually with the purpose of reporting on beverage products, new beverage and ingredient trends and beverage product and marketing innovation as a service to those businesses that sell or supply beverages. Encompassing all categories of refreshment beverages, as well as craft beer, BevNET Magazine draws on unmatched editorial expertise and experience to analyze and understand developments in established beverage categories and emerging segments with an eye toward enabling retailers, marketers and suppliers to build profitability.
SEPT. – 2012
WHO RECEIVES BEVNET MAGAZINE? BevNET Magazine is received by professionals who create, market, distribute, and retail beverages in the United States. By offering the most in-depth coverage of new products, trends, and innovation, BevNET Magazine consistently reaches an audience crossing key segments of the industry. BevNET Magazine’s circulation is audited by BPA. CIRCULATION BREAKDOWN‡
BEVERAGE MANUFACTURERS - 5,807
Companies that manufacture or market beverage products. Our circulation is skewed towards independent operators.
DISTRIBUTORS, BROKERS, AND WHOLESALERS - 4,510
Includes traditional DSD and beverage wholesalers, as well as brokers and food distributors who deal in beverage products.
SERVICES AND SUPPLIERS - 2,568
25,000 21,000 20,000 17,183 15,000 18,900
Includes companies that produce materials, such as flavors and packaging, or offer services, such as co-packing.
RETAILERS - 3,200
Includes all of the key retail channels, including convenience, drug, grocery, mass, club, liquor, wine, and beverage only/specialty.
OTHER INDUSTRY PROFESSIONALS - 2,815
Includes other related professionals who have an interest in the beverage industry, including financial, research, and media. CATEGORY BREAKDOWN CHART‡
0 BPA AUDITED CIRCULATION JUNE 2011 CIRCULATION DEC. 2011* PROJECTED CIRCULATION DEC. 2012**
SERVICES & SUPPLIERS - 2,568 OTHER INDUSTRY PROFESSIONALS - 2,815 BEVERAGE MANUFACTURERS – 5,807
*Publisher’s own data **Publisher’s projection September 2012
REACHING OVER 1,400 UNIQUE BEVERAGE COMPANIES‡
RETAILERS - 3,200 DISTRIBUTORS, BROKERS, AND WHOLESALERS – 4,510
‡Publisher’s own data from December 2011 issue
SEPT. – 2012
EDITORIAL CALENDAR 2013
Recovery Drinks, Relaxation Drinks, CSDs Bottled Water, Domestic Beer, Gourmet Sodas Coffee, Powders, Sweeteners, Craft Beer Special Focus Energy Drinks, Sports and Nutrition Drinks, BevNET Live Review Iced Tea, Imported Beer, Functional Ingredients Juices, Functional Shots, Packaging Trends
Expo West Preview, BevNET Live Report Fancy Foods West Report Expo West Report, Craft Brewers Conference Report Fancy Foods Summer Preview, IFT Preview, Nightclub and Bar Report BevNET Live Report, Fancy Foods NY Report, IFT Report Expo East Preview, NACS Preview with distribution at NACS Expo East Report, NBWA Report NACS Report
GUIDES & SPECIAL SECTIONS
2013 Supplier Guide, BevNET Best of 2012 Functional Beverage Guide
July/ August September
Bottled Water Guide
Young Innovators Special Section
Metabolism Drinks, Enhanced Water, Kids’ Beverages, Flavor Trends End of Year Wrap-Up, Boutique Sodas, Malternatives
2013 Beverage Guide
SEPT. – 2012
NET ADVERTISING RATES FOR ALL 4-COLOR ADS. (per ad)
1x Full Page Premium Back Cover Two Page Spread Half Page One Third Page Quarter Page $3,950 $4,500 $4,750 $5,500 $1,950 $1,500 $950 4x $3,750 $4,275 $4,450 $5,225 $1,850 $1,425 $900 8x $3,550 $3,950 $4,100 $4,950 $1,750 $1,350 $850
Bleed: 8.25”x11.125” Trim: 8”x10.875” Live: 7.25”x10.125”
TWO PAGE SPREAD
Bleed: 16.25”x11.125” Trim: 16”x10.875” Live: 15.25”x10.125”
HALF PAGE VERTICAL
HALF PAGE HORIZONTAL
DIGITAL FILE REQUIREMENTS
For the best quality on printed materials, please comply with the following specifications.
For best results, please convert all fonts to outlines.
Submit files in Macintosh versions of: Adobe InDesign, Adobe Photoshop, Adobe Illustrator (in EPS format), Adobe Acrobat PDF with embedded fonts, images converted to TIFF or EPS (no JPEG), color files converted to CMYK before conversion to PDF. Adobe Photoshop files must be at least 300 dpi and in CMYK mode. BevNET.com, Inc. cannot be responsible for converting RGB into CMYK due to dramatic color shifts. For rich blacks, the maximum saturation is 300%. Any rich blacks created out of 100% CMYK will be denied. Line art should have 1200 dpi minimum resolution.
Please include all fonts, when applicable, in a seperate “fonts” folder. Files must include all fonts – or they must be converted to outlines – as well as all graphic and image links.
Ads must be submitted on CD or uploaded. For upload access please visit http://bevnet.com/magazinedotnet/ads/upload/ or contact Matthew Kennedy at email@example.com. Materials may also be sent to: BevNET Magazine 44 Pleasant St. Suite 110 Watertown, MA 02472
SEPT. – 2012
Brewbound is dedicated to covering, informing and bringing together the craft beer industry. Brewbound delivers daily content via www.brewbound.com and the Brewbound email Newsletter. Content includes: new product launches, analysis of industry trends, video interviews with industry leaders, expert beer reviews and exclusive content from craft beer events. Brewbound convenes industry professionals twice a year for the Brewbound Craft Beer Session, a detailed look at the business side of craft beer. Upcoming Sessions will take place in San Diego on November 29th and the Northeast in the spring of 2013
The Brewbound Newsletter is sent daily, Monday through Friday, to over 4,700 industry readers. Readers include craft brewers, beer distributors, suppliers and retailers. Well over 500 craft breweries are represented among the newsletter’s circulation. Advertisers can exclusively sponsor of the newsletter for $999 per week. As seen in the graphic below, sponsor’s advertising appear in the following positions: 728x90 leaderboard banner, a text ad and a 728x90 banner across the bottom. Acceptable file formats for graphics are JPEG and GIF. The text ad can contain up to 100 words and 2 linked elements.
Brewbound Daily Newsletter Brewbound.com Monthly Traffic (Jan. 1 – April 30, 2012*)
• Page Views: 35,000+ • Unique Visitors: 15,000+
Brewbound Email Newsletter (as of April 2012)
• 4,700 Readers • 26% Open Rate • Daily (M-F)
• Focused b2b news for craft brewers • Diverse digital advertising options • Access to 6,500+ twitter/facebook/google+ fans • Post press releases pertaining to your business
Roughly 25% of visits to Brewbound.com come from people using mobile devices (smart phones, tablet computers, etc). Accordingly, Brewbound.com is now available in a mobile-friendly format that enables easy reading and fast browsing. The banner size for this space is 320x50 pixels. Like any banner ad, the mobile ad is clickable. Accepted formats are GIF and JPG. Brewbound.com mobile currently receives approximately 6,500 page views per month. The ad unit enjoys its position as the only such ad on the mobile page. It will also be in front of the core industry professionals that make up Brewbound.com’s mobile viewers. Exlusive sponsorship of Brewbound mobile is available on a monthly basis. Email firstname.lastname@example.org for more info. PLACEMENTS
Full Sponsorship Top Only Middle Only Bottom Only
PER ISSUE PRICE
$999 $450 $350 $250
Advertisers can send their own content to the Brewbound newsletter list via our Industry Spotlight series. These emails contain only your content (no length limits or restrictions). These e-blasts are $999 per send and go to the email newsletters list of 4,700 readers.
*Source: Google Analytics
SEPT. – 2012
Director of Sales
John McKenna has written and consulted extensively in the area of foods and beverages. Before joining BevNET in 2003, John authored a report on Functional Foods and Beverages and worked as a reporter for FDC Reports covering dietary supplements. John is a graduate of Tufts University. Email: email@example.com Phone: 617-231-8825 Adam Stern
Senior Account Specialist
tography at BevNET Live and other events. He is a graduate of Virginia Tech. Email: firstname.lastname@example.org Phone: 424-225-2387 Barry Nathanson
Publisher, BevNET Magazine
Prior to joining BevNET in 2005, Adam held a position at Decision Resources, a biopharmaceutical executive advisory service and consulting firm, as a Research Associate, covering business and technology drivers of the pharmaceutical and biotechnology markets. Adam is a graduate of Bates College. Email: email@example.com Phone: 617-231-8826 Jeff Hyde
A 33-year publishing executive, Barry Nathanson has spent the last 20 years in the beverage arena, and his experience has allowed him to serve as a resource to marketers, retailers and distributors, who recognize that his expertise and relationships, as well as his enthusiasm, lend him a unique perspective on their marketplace. Email: firstname.lastname@example.org Phone: 212-647-0501
Matt is the Creative Director at BevNET and is responsible for the design of all of our publications. He is a graduate of the S.I. Newhouse School of Communication at Syracuse University. Matt is also the cofounder of Brewbound Experience, LLC which teamed up with BevNET in 2010. Email: email@example.com Phone: 617-231-8823 Aaron Willette
Aaron works extensively with multi-media and web graphics keeping BevNET fresh and up to date. Aaron is a 2009 graduate of Southern New Hampshire University. Email: firstname.lastname@example.org Joshua Pratt
A native of the digital media generation, Jeff has been a member of the BevNET team since 2009, when he graduated from Union College in Schenectady, N.Y. As part of the sales team, Jeff works with accounts on both the marketer and supply side of the beverage business to customize advertising solutions to fit their needs. Email: email@example.com Phone: 617-231-8824 John Fischer, Account Specialist John has almost a decade of experience in sales, account management, and customer support. An avid photographer, John helps BevNET with pho-
Jeffrey oversees all reporting for BevNET’s various publications and had edited the magazine since 2004. He has written for numerous publications, including Boston Magazine, Self, George, and the Boston Globe Sunday Magazine. Jeffrey is a graduate of Yale University and Columbia University’s Graduate School of Journalism. Email: firstname.lastname@example.org Phone: 617-231-8830 Ray Latif
Joshua became a member of the team when his startup, Brewbound Experience LLC, joined forces with BevNET. Joshua edits all of the videos for BevNET, Brewbound, and BeverageSchool.com. Joshua is a 2006 graduate of Northeastern University. Email: email@example.com
Founder & CEO
Ray is the founder, executive producer and head writer of French Oak, an online television show giving viewers insight into the beer, wine and spirits scene in the Boston area. Ray has also run a consulting practice on behalf of private scholarship foundations in Greater Boston for nearly a decade. He is a graduate of Boston University. Email: firstname.lastname@example.org Phone: 617-231-8829
As founder and CEO of BevNET, John Craven is a widelyrecognized authority on the beverage industry. He serves as the Editorial Director of BevNET Magazine, overseeing day-to-day operations. John is a graduate of Boston College. Email: email@example.com Phone: 617-231-882
SEPT. – 2012
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.