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Tony LaMacchia

lamacchiatony@gmail.com
4600 Old Troy Pike, Urbana, OH 43078  513-519-1430

National/Key Accounts Manager  Business Development Executive  Sales Manager
Top-performing sales leader with a career history of driving rapid, sustainable sales growth for CPG and Fortune 500 companies; building revenue, profitability, market presence, strategic new business, and firm foundation for continued growth. Won countless sales awards and honors, both as individual producer and while managing sales/account teams. Repeatedly closed multi-year, multimillion-dollar sales contracts. President’s Club status.     Sales, Marketing, Business Development National & Key Account Management Strategic Business / Sales Planning Communication & Presentation (All Levels)     New Market / New Concept Sales Territory Management & Growth Staff Recruitment & Development Motivational Team Leadership

BlaiseLynn, Inc., Cincinnati, OH

(present) SALES/MARKETING EXECUTIVE Building relationships with KEY manufacturers and retailers to support marketing, merchandising, and media plans based upon clients’ business objectives and strategies. Expand Social Commerce platform and footprint within key accounts to sell product portfolio while gaining digital promotion revenue from key CPG advertisers to support their strategies through multiple impressions across a variety of online communication platforms.  Currently working with senior-level Kroger executives to implement strategic market insights in several categories. Blended entrepreneurial spirit with rich sales experience to help grow a successful dry cleaning test store. Built “test” store business from zero to 3,000+ customers in saturated marketplace (with 3 tough competitors in close proximity) Yr 1 $50K     Yr 2 $250K TEST STORE REVENUE Yr 3 Yr 4 $357K $405K Yr 5 $437K Yr 6 $479K

Earned award for best customer service out of 600 locations worldwide. Crafted and executed strategic marketing plans, web design, mobile advertising, digital couponing. Leveraged expert relationship-building, customer service, and selling techniques to build Martinizing Delivers. Awarded Highest Sales Increase out of 600 stores worldwide.

Catalina Marketing, Cincinnati, OH (12 years)

Marketing Services Experience

SUMMARY: Key player in dramatic growth of the country’s premier targeted marketing-services company (NYSE: POS) from $10MM in 1991 to $500MM in 2002, stock price from $3.00 to $300, consumer outlets from a few hundred to 35,000. In direct sales role, single-handedly led the Cincinnati office from startup to rapid and sustained growth: Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 $700K $2.5MM $4.0MM $5.5MM $7.0MM

GENERAL MANAGER: Health Resource Division Promoted to open Cincinnati office for new division to launch targeted-advertising technology to pharmaceutical and OTC drug companies. Managed all activities involved in opening new sales office. Rapidly grew sales from zero to $8.5MM in 3 years. Opened key business including Actos ($2MM), Adderall ($2MM), Carbatrol ($1.5MM), Prevacid ($770K) as well as numerous CPG accounts (Lean Cuisine, Pampers, Always, Vicks VapoRub, All Bran, MyCereal.com).  Conceptualized new product, “Checkout RX,” revamped sales message to present new-to-the-market concept to pharmaceutical manufacturers, and captured new business ($1.5MM Prevacid account). GROUP SALES DIRECTOR Trained, mentored, guided, and managed sales/account-management team to drive dramatic territory growth. Increased territory revenues 100% in 3 years, to $14MM. Named to “Big Contract Honor Roll” for securing multi-year $11.5MM Ross Labs contract. Selected and groomed account managers who consistently achieved President’s Club level and captured multimilliondollar key corporate accounts, including Stouffer/Nestlé ($5MM), Bob Evans ($2MM), and Red Gold ($2MM).  Trained and directed Southeast Sales Director who built Georgia-Pacific into $11MM account. ACCOUNT DIRECTOR Developed new business while expanding Cincinnati office. Hired and directed top-performing account management team.  Built personal sales to more than $7MM, representing more than 6% of entire company sales.     

 Ranked as #1 sales performer companywide—“President of President’s Club,” 1995.  Achieved 100% Quota Club status for 5 consecutive years. ACCOUNT EXECUTIVE Sold concept to CPG companies and built strong accounts with Borden, Jergens, Heinz, Dow Chemical, and others.  Sold the first multi-year deal in company history, a $3MM contract with Heinz.  Generated large sales increases, including growing Heinz by 500%; Chiquita by 500%; and Ross Labs by 550%.

Consumer Packaged Goods (CPG) Experience

Johnson & Johnson, Buffalo, NY & Louisville, KY (5 years)
ACCOUNT MANAGER | TERRITORY MANAGER | SALES REPRESENTATIVE Promoted twice to manage $8MM Western New York region due to prior success in transforming the second-worst territory nationwide into a consistent top performer.     Drove territory to #3 among the company’s 50+ territories nationwide. Consistently delivered annual sales at 120% of goal. Recognized as a Top 10 J&J sales performer nationwide. Recipient of numerous awards, including company’s #1 selling honor.

Gallo Wines, Wine Merchants, Syracuse, NY (3 years)
SALES REPRESENTATIVE Completed sales-training program and began cultivating down-the-street customers. Rapidly advanced to manage key accounts.   Won every sales contest offered by the company and was named “Imperial Sales Rep of the Year” Invented highly effective display for André Champagne, which became permanent seasonal feature company-wide.

Pepsico, Bloomington, IN (1 year)
DISTRICT MANAGER Recruited by former “mentor/ manager” to manage all Pepsi sales in Central Indiana. Led sales/merchandising team to drive product sales to key chain accounts. Met or exceeded sales and merchandising goals every quarter.

Startups & New Business Development

Linkwell Health, Cincinnati, OH (6 mos.)

VICE PRESIDENT SALES, WEST: Healthy Options: Gained 29 NEW meetings in just three months. Pioneered Multi-Brand health objective to Kimberly-Clark.

Coupon Media Network, LLC, Cincinnati, OH (1 year)
VICE PRESIDENT SALES, WEST: MediaStrip: Recruited by former Catalina executives to bring sales expertise to startup. Built and led regional sales operations and team from scratch to launch novel concept and expand nationally.

Insignia Systems, Inc., Cincinnati, OH (1 year)
NATIONAL ACCOUNT EXECUTIVE: POPSign, ValuStix: Captured +$118K new business in first 3 months for firm selling instore shelf signage to major manufacturers. Seized national accounts in tight market dominated by one entrenched competitor. BS Business Management Southern New Hampshire University, Manchester, NH President’s List, Dean’s List, Captain of Varsity Lacrosse and JV Basketball Teams