The Scoggins Report by Jason Scoggins & Cindy Kaplan September 17, 2012

2012 Spec Market Scorecard as of September 15, 2012
Yawn. Another month goes by, another dozen or so spec sale notches on the board. Ho hum, right? Wrong -- we’re three and a half years into this gig and we still get goosebumps when we see big numbers like the 11 spec sales over the past four weeks, especially since it should have been one of the slowest periods of the year. In fact, the market has been so good it’s put us in a “let us count the ways” frame of mind. Here are our favorite three: • • Three studios’ spec purchase totals are at five year highs (Paramount, Universal and Sony). Last year at this time, 66 specs had sold, including 6 busted specs from previous years. This year, we’re already at 97, including 23 busted specs from previous years, a 47% increase year-over-year. Every agency except ICM (which dramatically cut back its MP Lit department this year) is ahead of where it was at this point in 2011. And none more so than WME, which has already sold more specs in 2012 (25) then it did in the whole of 2011 (23).

And that doesn’t even include last week’s three high profile, million dollar spec sales to Sony and Universal. The big question now is whether the Fall selling season will be as strong as last year. October 2011’s tally (20 spec sales) is going to make it tough to beat, but there are a couple of hopeful signs: DreamWorks reportedly bid on David Guggenheim’s hot spec last week (“Black Box,” which went to Universal), so we could see them in the mix again before the end of the year; and Fox started an executive shuffle last week which should result in a couple of splashy sales by Thanksgiving. We’ll see what happens. In the meantime, happy New Year, everyone. Enjoy the grids.

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! Creative Commons Attribution 2012!

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2012 Spec Market Scorecard –September 17, 2012 Page 1 of 11

2012 Overall Numbers
The first grid below shows numbers for this year’s Spec Market (that is, sales of scripts that originally went out this year). In addition, 23 scripts have sold this year that originally went out prior to 2012. Here are the spec sales numbers through September 15 on their own...
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 21 35 36 30 24 29 20 19 13 227 9 3 6 13 12 15 11 9 10 7 10 13 4 10 8 5 4 7 20 8 10 74 33% 119 43% 17% 33% 37% 42% 34% 20% 42% 31% 2011 370 119 32%

Specs Sales Percent Sold 2011 Sales

...and here are combined total spec and pitch sales numbers for the same period.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 12 11 16 11 12 14 4 13 4 97 8 20 7 7 18 21 8 24 28 14 25 16 4 16 15 8 22 28 8 6 20 3 16 9 1 5 12 30 16 24 61 158 225 2011 119 106 225

Specs Pitches 2012 Total 2011 Total

Spec Sales By Genre (sold/total)
Each cell in the below grid shows the number of specs in each genre that came out and/ or sold that month, plus the number that sold that month that originally came out in years prior. The column on the right shows the percentage of total 2012 spec sales.
Sold/ % of May Jun Jul Aug Sep Oct Nov Dec Total Sales 0/4 1/5 1/3 0/4 1/4 13/45 13.4% 2/4 0/1 2/4
+1

Action/Adventure Comedy Drama Horror Sci-Fi Thriller

Jan Feb Mar Apr 1/5 1/8+1 5/7 2/4 3/7 1/1 0/1+1 2/2+2 1/6 2/8+1 3/6 0/1 1/2 0/6 2/5 0/2 1/9+3 1/4 1/3 3/5+3 2/2 0/1+1 0/7

4/8+2 2/5 2/5+1 1/2 1/2 3/3 2/2 0/3+3 0/2 1/2 1/3 1/4+1 1/4+1 0/1 1/2

24/55 24.7% 8/26 8.2% 10/24 10.3% 10/28 10.3% 31/60 32.0%

0/1+1 1/4+1 1/5

5/9 5/10

2/4 0/3

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2012 Spec Market Scorecard – September 17, 2012 Page 2 of 11

Spec Sales By Buyer - Studios
Columbia Dimension Disney Dreamworks Fox Fox 2000 Lionsgate New Regency Paramount Relativity Syfy Films Universal Warner Bros. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 1 3 2 1 2 9 7 1 5 1 1 1 0 1 1 1 2 2 2 2 1 1 2 1 4 1 2 3 8 2 3 1 1 1 2 0 1 1 2 2 1 3 1 1 2 0 2 2 2 3 4 9 5 4 5 1 1 2 6 3 1 1 2 0 0 0 1 1 2 1 1 2 8 5 2 6 1 1 2 1 5 14 9 6

Here are the combined pitch and spec purchase numbers for the studios that have bought at least one of each:
Specs 9 2 1 3 2 9 8 5 Pitches 7 5 1 4 2 7 8 9 Total 16 7 2 7 4 16 16 14 2011 16 11 6 16 2 17 19 30

Columbia Disney DreamWorks Fox New Regency Paramount Universal Warner Bros.

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2012 Spec Market Scorecard –September 17, 2012 Page 3 of 11

Spec Sales By Buyer - Other Buyers
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Atlas Independent Aldamisa Amazon ANA Media Angryfilms AR Films Bazelevs Black Forest Chapman Filmed Ent. Chernin Chickie the Cop Entertainment Code Ent. College Humor Chockstone Cinetic Media Derby FIlms Ealing Studios Enderby Endgame Envision Media Arts Exclusive Media Flynn Picture Co. Ian Bryce Indian Paintbrush Inferno K Jam Media Killer Films Lascaux Films Latitude Prods Lava Bear Legendary Lifetime Mandalay Vision Maven Pictures Millennium/ Nu Image 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 5 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

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2012 Spec Market Scorecard – September 17, 2012 Page 4 of 11

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Myriad Pictures 1 1 0 0 0 Necropia Nick Wechsler Productions Paradox QED Sentinel Shine Sidney Kimmel Skyrock Sobini Films Train Bridge Vendome Voltage WWE 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 2 0 0 1 0 0 0 3 0 0 0 0 3 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0

Here are the combined numbers for spec and pitch sales by non-studio buyers that have bought at least one of each:
Specs 2 2 Pitches 1 2 Total 3 4 2011 1 1

Bazelevs Indian Paintbrush

Each of the following production companies has been attached to at least one spec sale so far this year. Companies in bold are new since the last scorecard. 21 Laps Allison Shearmur Productions Arad Productions Bad Robot (3) Bavariapool Benderspink Bluegrass Films Blumhouse Productions Bobker/Kruger Films Chernin Entertainment Circle of Confusion Content Engine Conundrum Entertainment Davis Entertainment EMJAG Energy Entertainment
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Film 44 Film Rites Flashlight Films Gran Via Productions Henceforth Pictures Imagine Entertainment In Cahoots Productions Intrigue Langley Park Leverage Entertainment Londinium Films Mad Chance Productions Mandalay Pictures Marc Platt Productions Matt Tolmach Productions Michael De Luca Productions (2)
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Montecito Picture Company Movie Package Company MXN Mythology Entertainment Original Film (3) Pacific Standard Payam Films Platinum Dunes Prime Universe Quadrant Pictures Robert Cort Prods/Barnstorm Pics Roth Films

Ruby Films Scott Rudin Productions Scott Sanders Productions South Creek Pictures Strike Entertainment Sunswept Entertainment Underground Films and Mgmt Unsupervised Valiant Entertainment Vertigo Entertainment (2) Wonderland Sound and Vision

Spec Sales by Seller - Agencies (sold/total)
Each cell in the below grid shows the number of specs each agency took out and/or sold that month, plus the number it sold that month it took out in prior years. The efficiency rating shows the percentage of scripts taken out this year that have sold.
Jan Feb Mar Apr May Jun APA 0/1 0/5+1 0/1+1 1/3 1/2 Bohrman 1/1 0/1 0/1 +1 CAA 1/1 2/3 0/3 0/1 1/1+1 Gersh 1/3 1/1 0/1 3/4 ICM 1/1 1/2 2/3 2/2 Original Artists 1/1 2/2 2/2 +1 2/5 Paradigm 0/1 1/4 1/2 +1 1/2 +1 2/3+1 UTA 1/1 0/4 2/4 +1 1/1 0/0+1 0/1 Verve 0/0 1/1 0/1 WME 3/3 2/3+3 5/5 3/4 1/2 +1 1/3 +1 Jul Aug Sep Oct Nov Dec Total Efficiency 0/2 1/2 5/18 19% 0/1 1/4 25% 1/1 2/2 2/2 11/16 64% 5/9 55% 1/1 7/9 77% 5/5 100% 1/2 1/1 7/17 38% +1 1/3 1/2 1/1 13/24 45% 4/6 50% 0/1 2/3 +2 1/1 25/32 72%

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2012 Spec Market Scorecard – September 17, 2012 Page 6 of 11

Here are the combined spec and pitch sales numbers for the agencies that have sold at least one of each:
Specs 5 11 5 7 7 13 4 25 Pitches 1 12 3 5 5 8 2 20 Total 6 23 8 12 12 21 6 45 2011 11 50 14 27 14 30 9 50

APA CAA Gersh ICM Paradigm UTA Verve WME

The following 89 agents have been involved with at least one spec sale in 2012: Six: Charlie Ferraro! Mike Esola! ! Five: Chris Sablan!! Jordan Bayer! Matt Leipzig! !

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(UTA) (WME) (Original) (Original) (Original) (Paradigm) (WME) (WME) (Gersh) (WME) (WME) (WME) (WME) (Gersh) (WME) (CAA) (UTA) (Gersh) (UTA) (UTA)

Nicole Clemens! ! Philip d’Amecourt !! Ramses Ishak! ! Rob Herting! ! ! Ryan Saul! ! ! Tim Phillips!! ! Todd Feldman! ! Todd Hoffman! ! One: Aaron Hart! ! ! Adam Kanter!! ! Adam Levine!! ! Adam Weinstein! ! Adriana Alberghetti! ! Amanda Urban! ! Andrew Cannava! ! Barbara Dreyfus! ! Beth Swofford! ! Bill Weinstein! ! Bill Zotti! ! ! Brian Kend! ! ! Bryan Besser! ! Caren Bohrman! ! Carolyn Sivitz! ! Chris Donnelly! ! Chris Ridenhour! !
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(ICM) (WME) (UTA) (Verve) (APA) (UTA) (CAA) (ICM)

Four: David Boxerbaum ! Three: Dan Cohan! ! Rich Cook! ! ! !

Two: Bayard Maybank! ! Cliff Roberts! ! ! Danny Greenberg! ! David Karp! ! ! David Stone! ! ! Devra Lieb! ! ! Greg Hodes!! ! Joseph Cohen! ! Keya Khayatian! ! Lee Keele! ! ! Max Michael!! ! Michael Sheresky ! !

(Verve) (CAA) (Verve) (ICM) (WME) (ICM) (UTA) (UTA) (CAA) (Verve) (CAA) (CAA) (Verve) (Bohrman) (UTA) (WME) (APA)

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2012 Spec Market Scorecard –September 17, 2012 Page 7 of 11

One (con’t): Chris Till! ! ! Cori Wellins! ! ! Craig Brady! ! ! Dan Vantresca! ! Dar Rollins! ! ! David Park! ! ! David Saunders! ! Debbie Deuble-Hill! ! Geoff Morley!! ! Ida Ziniti! ! ! Jacqueline Sacerio!! James Kearney! ! Jeff Gorin! ! ! John Garvey! ! Julien Thuan!! ! Kathleen Remington! Kimberly Hodgert! ! Lars Theriot! ! ! Lee Cohen! ! ! Lisa Harrison!! ! Mark Ross! ! ! Marissa Devins! !

(CAA) (WME) (CAA) (Gersh) (ICM) (UTA) (APA) (APA) (UTA) (Paradigm) (CAA) (UTA) (WME) (CAA) (UTA) (ICM) (CAA) (ICM) (Paradigm) (WME) (Paradigm) (UTA)

Martin Spencer! Matt Rice! ! Micah Green! Nigel Meiojas! Philip Raskind! Rand Holston! Rebecca Ewing! Richard Lovett! Rob Carlson! ! Robert Bookman! Roger Green!! Ron Bernstein! Sarah Self! ! Scott Carr! ! Scott Greenberg! Sharon Jackson! Simon Faber!! Stuart Manashil! Ted Chervin ! Trevor Astbury ! Will Lowery! ! Zach Druker!!

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(CAA) (UTA) (CAA) (ICM) (WME) (CAA) (UTA) (CAA) (WME) (CAA) (WME) (ICM) (WME) (UTA) (CAA) (WME) (WME) (CAA) (ICM) (Paradigm) (APA) (WME)

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! Creative Commons Attribution 2012!

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2012 Spec Market Scorecard – September 17, 2012 Page 8 of 11

Spec Sales by Seller Management Companies (sold/total)
Each cell in the below grid shows the number of specs each management company took out and/or sold that month, plus the number it sold that month that it took out in years prior. The efficiency rating shows the percentage of scripts taken out this year that have sold.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Efficiency 1/1 0/1 1/2 1/1 1/1 0/2 1/1 1/3 33% 1/1 1/1 2/2 1/1 0/1 5/6 83% 0/1 1/2 1/3 33% 1/1 1/1 0/1 1/1 0/1 0/2 1/5 20% 1/1 1/1 1/1 1/1 0/0+1 1/1 2/2 0/1 1/2 0/1 0/1 2/2 0/1 3/8 38% 1/1 1/1 1/1 1/1 1/1 1/1 1/1 1/1 +1 0/0 0/1 1/1 +1 +1 2/2 1/2 1/1 0/1 1/1 0/0 7/9 71% 1/1 1/1 1/1 1/1 +1 0/0 1/1 0/2 1/1 1/1 2/4 50% 1/1 1/1 0/1 1/2 0/1 1/4 25% +1 0/1 0/1 0/1 1/4 25% 1/1 0/1 0/1 1/3 33% 0/1 1/1 0/1+1 2/4 33% 1/1 0/1 1/2 +1 1/2 1/1 0/1 0/3 1/1 0/0 4/9 38% 0/1 1/1 1/1 1/1 3/4 75% 0/1 1/2 1/3 33% 1/1 1/1 0/1 0/1 1/1 1/3 33% 0/0+1 1/1 1/1 1/1

3 Arts 59 Management Alan Gasmer Anonymous Aperture Apostle Benderspink Brian Lutz Brillstein Brucks Circle/Confusion Code Ent. ContentEngine Elements Elevate Empirical Energy Evolution Festa Ent. Fourth Floor Gotham Grade A H2F Heroes/Villains Hung Industry Kailey Marsh Kaplan/Perrone Madhouse Magnet Mgmt Mgmt 360 Manus Ent. Mindframe Mosaic

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! Creative Commons Attribution 2012!

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2012 Spec Market Scorecard –September 17, 2012 Page 9 of 11

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Efficiency Muraviov Co. 0/1 1/4 0/1 0/1 0/1 1/7 14% MXN 0/1 1/1 1/2 New Wave 0/0+1 0/2 1/1 0/1 1/2 2/2 5/9 50% +1 Oasis 0/0 1/1 +1 Parallax 0/1 0/0 1/2 Principato Young 0/1 1/1 1/2 +1 Prolific 0/1 0/1 1/1 2/4 33% +1 The Safran Co. 0/0 1/1 +1 Silent R 0/0 1/1 Station 3 0/1 1/1 1/2 UFUSE Untitled 1/1 1/1 1/1 1/1

Here are the combined spec and pitch numbers for the management companies that have sold at least one of each:
Specs 1 5 1 1 3 7 1 2 2 1 4 1 1 1 1 1 Pitches 2 2 1 1 5 6 1 3 1 1 2 1 4 3 4 1 Total 3 7 2 2 8 13 2 5 3 2 6 2 5 4 5 2 2011 6 9 2 3 11 7 0 8 3 0 10 6 6 5 4 1

3 Arts Anonymous Content Aperture Apostle Circle of Confusion Energy Fourth Floor The Gotham Group Industry Kailey Marsh Kaplan/Perrone Magnet Management Management 360 Mosaic Principato/Young The Safran Co.

The following 73 managers have been involved with at least one spec sale: Seven: Brooklyn Weaver! Five: Josh Adler! ! Mike Goldberg!

(Energy)

(New Wave (New Wave)

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2012 Spec Market Scorecard – September 17, 2012 Page 10 of 11

Three: Aaron Kaplan! (Kaplan/Perrone) Adam Kolbrenner! (Madhouse) Two: Bard Dorros! ! Bryan Brucks! Kailey Marsh! Will Rowbotham! One: Adam Goldworm! Alan Gasmer!! Alex Goldstone! Alex Lerner! ! Andrew Deane! Andy Cohen! ! Ashley Berns! ! Benjamin Rowe! Brian Lutz Britton Rizzio! ! Chris Bender!! Chris Fenton!! Chris Huvane! Christopher Pratt! Dannie Festa! David Engel! ! David Lonner! Dick Hillenbrand! Elana Barry ! ! George Heller! Jake Weiner! ! JC Spink! ! Jeff Silver! ! Jennie Frisbie! Jennifer Graham! Jennifer Levine! Jenny Wood!! (Anonymous) (Brucks) (Station 3) (Prolific) (Aperture) (Gasmer/Friends) (Anonymous) (Kaplan/Perrone) (Industry) (Grade A) (Circle/Confusion) (Oasis) (Circle/Confusion) (Benderspink) (H2F) (Mgmt 360) (Elements) (Festa) (Circle/Confusion) (Oasis) (Heroes & Villains) (Anonymous) (Apostle) (Benderspink) (Benderspink) (Fourth Floor) (Magnet) (Mgmt 360) (Untitled) (Elevate)

Jeremy Bell! ! (Gotham) Jess Rosenthal! (Industry) Jesse Silver! ! (Mindframe) Jewerl Ross! ! (Silent R) Jim Wedaa! ! (Parallax) Jonathan Hung! (Hung) Josh Goldenberg! (Kaplan/Perrone) Kathy Muraviov ! (The Muraviov Co.) Kelly Roberts! (Anonymous) Lawrence Mattis! (Circle/Confusion) Lee Stollman!! (Gotham) Lindsay Williams! (Gotham) Marc Manus!! (Manus Ent.) Markus Goerg! (Heroes & Villains) Marti Blumenthal! (59 Management) Mason Novick! (MXN) Michael Botti!! (Industry) Michael Sugar! (Anonymous) Michelle Knudsen!(MXN) Mikhail Nayfeld! (Heroes & Villains) Mikkel Bondesen! (UFUSE) Missy Malkin! (Brillstein) Nick Fariabi! ! (Mindframe) Noah Rosen! ! (Circle/Confusion) Paul Young! ! (Principato Young) Peter Principato ! (Principato Young) Rich Freeman! (Code Ent.) Rosalie Swedlin! (Anonymous) Scott Leddy! ! (Empirical) Sean Perrone! (Kaplan/Perrone) Seth Jaret! ! (ContentEngine) Stephen Gates! (Evolution) Stephen Marks! (Evolution) Steve Golin! ! (Anonymous) Tom Drumm! ! (The Safran Co.) Zach Tann! ! (Magnet) Zachary Cox!! (Circle/Confusion)

About The Scoggins Report: The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources. The numbers in the reports are by no means official statistics. Caveat emptor. Molṑn labé.

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! Creative Commons Attribution 2012!

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2012 Spec Market Scorecard –September 17, 2012 Page 11 of 11

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