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Pillar 4

Agriculture for Income

Linking Poor Farmers to Supermarkets in Vietnam
In Vietnam, 80% of 86 million people earn a living from agriculture. Farmers in Quynh Luong commune conducted participatory resource assessments to identify advantages and challenges for improving livelihoods. Assessments indicated that farmers face low incomes due to: • Limited and infertile agriculture land (sandy soil) • Inadequate infrastructure to cope with regular storms, floods, and drought • Reliance on traditional techniques • Lack of market information on potential buyers, product types, and sale prices • Production and marketing without support from service institutions and traders In order to capitalize on this opportunity CRS has been supporting farmers in the following areas: • Training farmer groups to engage with higher-value market chains and build relationships with supermarket buyers. • Strengthening cooperation between farmer groups and buyers/ traders through meetings and exchange visits to discuss: • Commodities with high potential for return • Supermarket requirements for quality, quantity, price, delivery, packaging, transportation and payment methods • Improving technical knowledge and skills to help farmers produce commodities that meet the specifications of supermarket and local traders • Upgrading drainage and irrigation systems and introducing participatory infrastructure management to improve production and transportation processes • Facilitating produce exchanges between farmers and traders • Facilitating access to regular market information through bimonthly market bulletins • Working with official government structures to ensure participation and ownership

Changing consumer patterns have caused the supermarket industry in Vietnam to grow over the past few years. This has created a new

opportunity for farmers to access a more stable and high value market.

Result: improved economic outcomes for farmers
Photo: Sean Sprague

• Cabbage sold in supermarket yields a 51% higher return than in local markets • Watermelon sold in supermarket yields a 36% higher than in local markets • New tomato varieties that meet supermarket quality standards yield a 40% increase compared with local varieties

Photo: Shaun Ferris

Photo: Shaun Ferris

• Ability to produce field cabbage in off-season • Opportunity to develop new market opportunities for farmers in fresh and processed markets.

Photo: Shaun Ferris

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