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Professional ePortfolio Plan & Resources 19SEP12 v. 3.

0 Your Professional ePortfolio Plan: The purpose of this plan is to provide a kick-starter and primer for those that have yet to dive into social networks for a professional purpose. It can also assist those that have started the process and are looking to expand into new applications or extend their reach.

1. General a. Usernames consistent when possible, make easy for people to find you b. Integrate many of these tools can link and feed the others

2. Master your own domain do you have a URL (web address) reserved? a. Focus on your name, expertise or what you love b. Have your own corporate persona www.atlasconsultinginc.com

3. Blog a. Sign up with www.Wordpress.com or www.Blogger.com integrate it with your URL b. Focus on your professional voice v. your personal (you can have a separate blog for that if you really want it for personal passions and hobbies) c. About you link out to Linkedin or your most current bio/cv d. Blogroll your filter and recommendations for the BEST blogs on your areas of interest e. Regular quality post (4 times a month) is better than high frequency low quality f. Integrate with your Twitterfeed g. Make sure to comment and cross post on other high profile blogs

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4. www.Linkedin.com a. Customize the Linkedin URL for your profile, for example http://www.linkedin.com/in/christianlgray b. If brand new and setting up your profile and/or if you are doing a major update consider turning of the Notify contacts of updates, until you have completed the build/update c. Comprehensive Profile i. Key words matter, density matters (SEO) ii. Headline should be more about how you help others vs. your title iii. Flesh out details in your career history, include results be thoughtful about not sharing inappropriate corporate information d. Tweak your profile once a month to show-up in your network i. Be thoughtful about too much of a good thing dont SPAM your contacts e. Build your network regularly invite new contacts, reach out to old contacts the bigger the network the better, see network effect i. Conferences ii. Continuing Education iii. Alumni Groups (academic and corporate) f. Request and provide recommendations to some key folks (that will actually send some traffic back to your profile) g. Turn on some applications (widget integration) i. Amazon book list what are you reading, following others reading lists (you can learn a ton about someone and have a nice conversation point) ii. Tripit (with all of your travel this will put you on your networks radar frequently, maybe event too often) iii. Twitter be careful about the SPAM factor iv. Slideshare you can share your own, rate and share other presentations Atlas Consulting, Inc. | Copyright 2009 Creative Commons: Attribution Share Alike

h. Answers post some relevant answers on questions/industries you care about i. Use it to find subject matter experts ii. Post a few thoughtful questions i. Groups i. Start your own dedicated to ________? ii. Join existing groups connect with members, post discussions threads and news iii. Post to a few on a regular basis point to some of your own blog post, other blog post and news stories j. Events i. Create your own ii. RSVP to get seen k. Review Privacy Settings dial-in the level of sharing or privacy that works for your needs l. Convert your profile to several other languages to increase your international visibility

m. Free v. paid accounts what is the information (job, sale, completed activity worth to you personally?)

5. www.Twitter.com a. Set-up your account - https://twitter.com/christianlgray b. About link to Linkedin and blog c. Download and install Tweetdeck on your desktop d. Run searches on areas of interest 1 e. Follow people of interest to build your network f. Post 1 -2 times a day i. Retweeting other good stories /news items is an easy way to get you vol. of tweets up Atlas Consulting, Inc. | Copyright 2009 Creative Commons: Attribution Share Alike

6. www.posterous.com a. Set-up your account - http://christianlgray.posterous.com/ and http://atlasconsulting.posterous.com/ b. Allows for easy group blog management c. Super powerful two click blogging via bookmarklet d. Allows you to auto-post several places at one (Twitter, blog, Facebook and Linkedin, just for starters)

7. www.YouTube.com a. Set-up account b. Easy to rate and comment on favorites, share your opinion with others c. What subjects do you know well, talk about them & business stories d. Look for videos that can explain or educate your subjects of special interest to lay people

8. www.slideshare.com a. Set-up account http://www.slideshare.net/christianlgray b. Turn-on widget in Linkedin (see 4. g. iv.) c. Easy to rate and comment on favorites, share your opinion with others d. Post some of your own or company presentations (make sure they are appropriate for the general public)

9. www.Flickr.com or http://instagram.com/ 1 a. Set-up account b. You are in a photo rich environment c. Places you have been, people you meet, think business

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10.www.vizify.com a. Set-up account https://www.vizify.com/christian-gray b. Think about your professional target audience c. Connect to the appropriate sources nice integrations d. Share

11.www.quora.com a. Set-up account and profile http://www.quora.com/Christian-Gray b. Answer some questions c. Create some boards

12.www.Facebook.com a. Set-up account b. Can link to both professional and personal friends c. Be careful you may or may not want full transparency in your professional/personal life

13.Email signature a. Include your Linkedin, Twitter, Blog and IM/Skype info i. Personal ii. Professional b. Your company might have specific guidelines 1 14.www.scribd.com a. Set-up account b. Find and share critical documents and information Atlas Consulting, Inc. | Copyright 2009 Creative Commons: Attribution Share Alike

c. Publish something that you know about, everyone is a subject matter expert to someone else

15.www.skype.com a. Set-up an account skype handle: christianlgray b. Connect with your most frequent contacts c. Keep it informal water cooler d. Video helps make a lasting impression in a virtual world

Extra Credit these really make your online profile shine 16.Speaking a. 2 times a year b. Good positioning as an expert c. You can promote your speaking engagement via social networks d. You can re-use your presentation via www.Slideshare.com and www.YouTube.com

17.Writing a. 1 article per quarter b. Industry trades c. Business Journals d. High profile blogs guest post

Resources 18.Industry specific networks and job boards you will find one for every industry & profession www.meetups.com 19. Guy Kawasaki, http://blog.guykawasaki.com/2007/01/linkedin_profil.html Atlas Consulting, Inc. | Copyright 2009 Creative Commons: Attribution Share Alike

20.www.YouTube.com search how to and tutorials for: a. Linkedin b. Twitter c. Blogging d. Others 21.Talk to friends and associates that are already using these tools a. Check out how the kids are using these tools and glimpse into the future b. Find a social media/web 2.0 tech guru that is a friend or associate, these folks really love to share knowledge and information on technology and can be your personal coach 22.Books a. Professional & Personal i. The Virtual Handshake by David Teten & Scott Allen (free download), www.thevirtualhandshake.com ii. Linkedin Working www.linkedworking.com iii. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, Keith Ferrazzi iv. Get a Life Not a Job , Paula Caliqiuri v. Who Moved My Cheese, Spencer Johnson b. Big Picture and Enterprise i. Blur: The Speed of Change in the Connected Economy, Stan Davis and Christopher Meyer ii. The Starfish and the Spider www.starfishandspider.com iii. We Are Smarter Than Me www.wearesmarter.org 1 iv. Wikinomics www.wikinomics.com v. Groundswell www.forrester.com/Groundswell vi. Connected http://connectedthebook.com/ Atlas Consulting, Inc. | Copyright 2009 Creative Commons: Attribution Share Alike