A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options ("strategic choices") than a fixed plan According to Henry Mintzberg from McGill University defined strategy as "a pattern in a stream of decisions".

Process of strategy:
Mission> Objective> Internal analysis and External analysis> strategic choice >strategic implementation>competitive advantage

SWOT Analysis Model:
SWOT analysis (alternately SWOT Matrix) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.
   

Strengths: characteristics of the business, or project team that give it an advantage over others Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others Opportunities: external chances to improve performance (e.g. make greater profits) in the environment Threats: external elements in the environment that could cause trouble for the business or project

its telecommunication services were re-launched under the brand name banglalink. representing a market share of 27.e. banglalink currently has 25. creating an extensive distribution network across the country. the mobile phone has become the symbol for the positive change in bangladesh. its impact was felt immediately: overnight mobile telephony became an affordable option for customers across a wide range of market segments. banglalink attained 1 million subscribers by december 2005 and 3 million subscribers in october 2006. the 6th largest mobile phone operator in the world. in less than two years which is by december 2007.1 million customers. egypt. but also through its products and services. to the lives of its customers. "making a difference" not only in the telecom industry. banglalink was acquired by oth in 2004. When banglalink began operations in bangladesh in february 2005.a. this corporate stance of "making a difference" has been reflected in everything banglalink does.49 million subscribers as of june 2012. this positive change that is quite correctly attributed to banglalink. ("oth"). and establishing a strong brand that emotionally connected customers with banglalink.SWOT Analysis of Banglalink Bangladesh Ltd: Orascom telecom bangladesh limited ("banglalink") is fully owned by orascom telecom holding s. aggressive improvement of network quality and dedicated customer care. banglalink’s success was based on a simple mission: "bringing mobile telephony to the masses" which was the cornerstone of its strategy. banglalink overtook aktel to become the second largest operator in bangladesh with more than 7. the ultimate parent company of the group is vimpelcom.18% growth over the last years have been fuelled with innovative products and services targeting different market segments. . banglalink changed the mobile phone status from luxury to a necessity and brought mobile telephone to the general people of bangladesh and made a place in their hearts. and after a complete overhaul and the deployment of a new gsm network. has become the corporate positioning of banglalink and is translated in their slogan "making a difference" or "din bodol".

Introduction of new technology and services. Threats 1. 2. 4. 5. 3. From the very beginning it is providing free TNT incoming & Outgoing. The invention of technology which is new modern and consumer oriented. Banglalink faces coordination problem of Management system. Banglalink can use the image 1. It has also provided incoming facility up lifetime. The progress of development of network is far below from the subscriber expectation. Banglalink’s all connections are ISD & EISD. 6. 3. An upcoming mobile service provider of multinational organization. 3.Banglalink can use soft switch network. Banglalink can use the experience strong network facilities. Expand the market in the rural area. Opportunities weakness 1. 5. 4. Low cost provider regarding its competitor. 4. named WARID TELECOM a concern of Dhabi group and present market rivals. . 3. Lower number of human resource.Strength 1. Failed to identify difference between developed market and developing market. Moreover its contribution to our economy can be notable. Banglalink is the only indigenous company using GSM service. Another invisible threat is land phone operator. 2. Banglalink does follow aggressive marketing but it should follow smooth strategy. 2. 5. 2.

The fundamental concept in SBU is to identify the discrete independent product/market segments served by an organization. "Merger is an act or process of purchasing equity shares (ownership shares) of one or more companies by a single existing company." In Finance. Such decisions are guided and constrained by some overall strategic considerations.Different level of strategy: 1. acquisition and allocation of resources and coordination of strategies of various SBUs for optimal performance. Functional-Level Strategy: Functional strategy. as is suggested by the title. Short Notes: Merger: The definition of merger in general and in finance can be stated as follows: In General. 2. 3. Business-Level Strategy: Business-level strategy is – applicable in those organizations. which have different businesses-and each business is treated as strategic business unit (SBU)." . Decisions at this level within the organization are often described as tactical. Corporate level 2. Business level 3. Functional level Discuss three Level of Strategy: There are three different level of strategy— 1. Corporate Level Strategy: Corporate level strategy occupies the highest level of strategic decision-making and covers actions dealing with the objective of the firm. "Merger is absorption of one or more companies by a single existing company. relates to a single functional operation and the activities involved therein.

Objectives are basic tools that underlying all planning and strategic activities .‖ Mission: Defines the fundamentals purpose of an organization or an enterprise. or how it wants the world in which the world in which it operates to be (an idealized view of the world). and may consist of several individual goals. It’s a long tern view and concentrates on the future. For example. the charity above might have a mission statement as ―providing jobs for the homeless and unemployed. A charity working with the poor might have a vision statement which reads ―A world without poverty. It can be emotive and is a source of inspiration. succinctly describing why it exists and what it does to achieve its vision. evaluating and making the actual choice. The decision involves focusing on a few alternatives considering the selection factors.‖ Vision: Outline what the organization wants to be. .Strategic choice: ―The decision to select from among the grand strategies considered the strategy which will best meet the enterprise’s objective.‖ Objective: In general. an objective is broader in scope than goal. For example.They serve as the basis for policy and performances appraisals.