Data available Doubtful about availability (Clarification needed) Data not available Data available but currently in the

process of pulling it Marketing variables Variable Visits Direct visits Facebok visits Affiliate visits Organic visits Paid visits Visits from mailers Visits from MRP mailers New visitors Return visitors Status Table name Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics

Total number of transactions made by new customers

Fact_order

Total number of transactions % of customers visiting Myntra.com split by City Tier (Tier 1, Tier 2, etc) Day level GRP for marketing channels

Google Analytics

% of transactions split by Coupon type

Fact_order

Merchandizing variables Variable No of live SKUs split by Category & Brand % of Broken SKUs split by category % of Broken SKUs split by brand % of Broken SKUs split by Core/Fashion % of Out of Stock SKUs split by category Status Table name Fact_product_snapshot Combination of Dim_Product + Fact_product_snapshot

Fact_inventory_count

% of Out of Stock SKUs split by brand % of Out of Stock SKUs split by Core/Fashion % of New Arrivals split by category % of New Arrivals split by brand Fact_inventory_count Dim_product % of New Arrivals split by Core/Fashion % of SKUs split by discount slab and category % of SKUs split by discount slab and brand % of SKUs split by discount slab and Core/Fashion % of SKUs split by price point and category % of SKUs split by price point and brand % of SKUs split by price point and Core/Fashion Dim_product Fact_product_snapshot User Experience variables Variable No of failed payment gateways Average rank of clicked products Total no of times a product was shown Total no of times a product was clicked Average loading time of page % of visits where a banner was clicked split by banner type Status Table name Fact_basic_funnel_details_sna pshot Google Analytics Google Analytics User Activity Variable Avg time spent/visit No of pages visited Status Table name Google Analytics Google Analytics .

of times logins happened Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics .No of PDPs visited Dropout % at page view Dropout % at PDP Dropout % at cart Dropout % at order No.

ability (Clarification needed) urrently in the process of pulling it Column name Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Level of data Hour Hour Hour Hour Hour Hour Hour Hour Hour Hour Purchase_sequence Hour Coupon_code Hour Column name Is_live_on_portal Is_style_active Is_SKU_active Level of data Day Day Net_inventory_count Day .

Net_inventory_count Day Style_catalogued_date Style_catalogued_time Day Discount_percent Day Article_mrp Day Column name Level of data List_count PDP_count avgPageLoadTime Total page loading time/pageviews visits Hour Hour Hour Column name timeOnSite/visits pageviews Level of data Hour Hour .

pageviews exits exits exits exits Hour Hour Hour Hour Hour Hour .

ga:source=@aff ga:hour=@00.ga:medium==cpm.ga:medium==cpc. DATA AVAILABLE ONLY AT DAY LEVEL .ga:medium==organic ga:hour=@00. DATA AVAILABLE ONLY AT DAY LEVEL Fashion_type in "Dim_product" Fact_inventory_count table and "Net_inventory_count" column.ga:visitorType==New Visitor ga:hour=@00. then that is considered as a new transaction Definition of Tier 1 and Tier 2 cities is not available.ga:medium==(none) ga:hour=@00.ga:medium==ppc ga:hour=@00. if purchase sequence is 0. Rahul to check and get back to us with definitions Putting this as "Not available" since there has not been any news from Guru Assuming "Coupon_code" column in Fact_order table is the required column to get this. ga:hour=@00.ga:visitorType==Returning Visitor In the fact_order table. Eg: If the coupon code has the word NEW.ga:medi um==cpv.ga:source=~^\Qfb\E ga:hour=@00.ga:source=~^\Qmrp_mailer\E ga:hour=@00. it is an acquisition coupon Comments Fact_product_snapshot table has these details. DATA AVAILABLE ONLY AT DAY LEVEL "Is_style_active" column in the Fact_product_snapshot should give us the information about broken SKUs.ga:medium==cpp.ga:source=~^\Qmlr\E ga:hour=@00.Comments ga:hour=@00.ga:medium==cpa. If so. we need to know what keywords to look for to create the coupon type.

Fact_inventory_count table and "Net_inventory_count" column. page containing:(hpbnr+lpsub+hpsub) Comments ga:hour=@00. Ask about the duration of New Arrival. ga:hour=@00. Rahul is working on pulling this data Fact_basic_funnel_details_snapshot ga:hour=@00. Rahul is working on pulling this data Currently not available. the style_catalogued_date and style_catalogued_time columns could be used. DATA AVAILABLE ONLY AT DAY LEVEL In the Dim_product table. DATA AVAILABLE ONLY AT DAY LEVEL Discount_percent column in Fact_product_snapshot DATA AVAILABLE ONLY AT DAY LEVEL Article_mrp column in Dim_product table DATA AVAILABLE ONLY AT DAY LEVEL Comments Currently not available. .

exit page path contains "nav" ga:hour=@00.ga:pagePath=@/buy ga:hour=@00.exit page path contains "mkpayment" .ga:hour=@00.exit page path contains "/buy" ga:hour=@00.exit page path contains "cart" ga:hour=@00.