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Industry Profile

The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited'.ATMs. Certificate of Commencement of Business was received on 10th October 1994 from cental bank of India . India. It is one of India’s premier bank providing a wide range of financially products and services to its millions numbers of customers across hundred of Indians using multiple distribution channels includes a pan India network of branches. mobile banking . . • • • Retail Banking Wholesale banking Treasury operations .(RBI). With a short span of time the bank has emerged as a trading player in different -2 operations.net banking .Introduction of Organisation HDFC (Housing Development Finance Corporation) HDFC Group Ltd has its following products:• • • • HDFC Bank HDFC Securities Ltd HDFC Life Insurance Ltd HDFC Ergo Insurance Ltd The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. with its registered office in Mumbai. as part of RBI's liberalisation of the Indian Banking Industry in 1994. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.

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.The business philosophy is based on following core values. we are proud to say that we are well on our way towards that goal. Today. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. We realised that only a single-minded focus on product quality and service excellence would help us get there. Leading Indian andu International publication have regognaised the bank for its performance and quality PROMOTORS HDFC is India's premier housing finance company and enjoys an good track record in India as well as in international markets. a strong franchise.: • • • Operational Excellence Customer Focus Product Leadership The bank’s competitive strength lies in use of technology and ability to delivery world class services with rapid response time. Its outstanding loan portfolio covers well over a million units. HDFC was ideally positioned to promote a bank in the Indian environment. the corporation has maintained a consistent and healthy growth in its operations to remain a market leader in mortgage. Since its inception in 1997. With its experience in the financial markets. Awards and Achievements HDFC Bank began operations in 1995 with a simple mission: to be a "Worldclass Indian Bank". Over 15 years bank has sucessfully gained market and value.

com provides investors a robust platform to trade in Equities in NSE and BSE . analysis. Its website support to the custmoer with the highest standards of services. investment guidance. news & views.HDFC Securities Ltd. serving a diverse customer base of institutional and retail investors. Deals in different types of securities through NSE and BSE • • • • • Equity Derivatives Currency Futures IPOs Mutual funds . and derivatives in NSE. is a leading stock broking company in the country.Its research team tracks the economy. industries and companies to provide you the latest information and analysis. a trusted financial service provider promoted by HDFC Bank and JP Morgan Partners and their associates. convenience and hassle-free trading tools. It offers financial information. HDFCsec. and is designed to meet the requirements of everyone for well tarding.

HDFC Life also changed their logo depicting more energy. HDFC Life also pushed their tagline “sar utha ke jiyo” with television .HDFC life ltd is one of the leading private life insurance companies in India incorporated in August. HDFC Standard life dropped the “standard” word from their name to make it HDFC Life. exuberance. HDFC Standard life in order to connect to younger target market made a series of changes.India’s housing finance company and Standard plc – United Kingdom’s savings and investment Company. holds 26% of equity in the joint venture while the rest is owned by others. holds 72.43% and Standard Life (Mauritius Holding) Ltd. It offer for different o f employers ranging from term insurance plans for pure protection to voluntary plans such as superannuation and leave encashment HDFC Life Insurance has taken dynamic steps as part of changing brand identity. HDFC Life is a joint venture between HDFC. vibrancy.2000. HDFC Life has the most comprehensive list of products for progressive e m p l o ye r s w h o w i s h t o p r o v i d e t h e b e s t a n d m o s t innovative different employee products benefit solutions needs to their e m p l o ye e s . dependability in their brand. HDFC Ltd.

HDFC ERGO also received ISO 9001:2008 certification for its claim services. HDFC holds 76% equity stake while the rest is owned by ERGO.India’s financial institution and ERGO International AG. HDFC ERGO general insurance is joint venture between HDFC Limited. . HDFC ERGO ‘s Products:• • • • • Motor Insurance Health Insurance Travel Insurance Home Insurance Personal Accident Insurance HDFC ERGO also offers property. print and other communication mediums. casualty and rural insurance.Germany’s insurance provider. HDFC ERGO has received iAAA rating (highest rating for claim paying ability) from ICRA. renowned rating agency.commercial. The company is headquartered in Mumbai. radio ads. The tagline presents the idea of living life with dignity which can be achieved through being self dependernt and insurance is part and parcel of the same.

COMPANY PROFILE .

the Corporation hasmaintained a consistent and healthy growth in its operations to remain a market leader inmortgages. The paid-up capitalis Rs. Since its inception in 1977. Mumbaiand the National Stock Exchange.282 crores (Rs. W i t h i t s experience in the financial markets. HDFChas developed significant expertise in retail mortgage loans to different market segments anda l s o h a s a l a r g e c o r p o r a t e c l i e n t b a s e f o r i t s h o u s i n g r e l a t e d c r e d i t f a c i l i t i e s . Times Bank Limited (another new private sector bank promoted by Bennett. Times Bank Amalgamation In a milestone transaction in the Indian banking industry.75 shares of Times Bank. HDFC Bank commenced operations as a ScheduledCommercial Bank in January 1995.000 shareholders. shareholders of Times Bank received 1 share of HDFC Bank for every 5. 2 0 0 0 . Capital Structure The authorized capital of HDFC Bank is Rs. Its outstanding loan portfolio covers well over a million dwelling units.2 billion). a strong market reputation.HDFC Bank Limited. HDFC was ideally positioned to promote a bank in the Indian environment. A s p e r t h e s c h e m e o f a m a l g a m a t i o n approved by the shareholders of both banks and the Reserve Bank of India. .5% of the equity is held by FIIs. Theamalgamation added significant value to HDFC Bank in terms of ..45 billion). The shares are listed on The Stock Exchange. e f f e c t i v e F e b r u a r y 2 6 . The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol "HDB". large shareholder base andunique consumer franchise.5% of the bank'sequity. NRIs/OCBs while the balance is widelyheld by about 214.450 crores (Rs. Roughly 27. Mauritius (IFHL) (both funds advised by J PMorgan Partners. as part of the RBI's liberalization of the Indian Banking Industry in 1994. The HDFC Group holds 24. Coleman & Co. The Indian Private Equity Fund. India The Housing Development Finance Corporation Limited (HDFC) was amongst the first toreceive an 'in-principle' approval from the Reserve Bank of India (RBI) to set up a bank inthe private sector. India. Mauritiu (IPEF) and Indocean Financial Holdings Ltd. formerly Chase Capital Partners) together hold about 5. Promoter HDFC is India's premier housing finance company and enjoys an impeccable track record inIndia as well as in international markets.2% of the bank's equity whilea b o u t 13. /Times Group) was merged withH D F C B a n k L t d .28.PROFILE OF BANK About .1% of the equity is held by the depository in respect of the b a n k ' s i s s u e o f American Depository Shares (ADS/ADR Issue).The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited'. with itsregistered office in Mumbai.

i n d u s t r y a n d c o m m e r c i a l b a n k i n g. All branches are linked on anonline real-time basis. Jagdish Kapoor took over as the bank's Chairman in July 2001. The Bank also has anetwork of over 1054 networked ATMs across these cities. Mr. The Bank at present has an enviable network of over 468 branches spread over 212 cities across the country. Being aclearing/settlement bank to various leading stock exchanges.The Managing Director. S e n i o r executives representing HDFC are also on the Board. Board of directors Managing Director Executive Director Executive Director Director Director Director Director Director Aditya Puri Harish Engineer Paresh Sukthankar Anami N Roy Ashim Samanta Bobby Parikh Partho Datta Renu Karnad .increased branch network. Aditya Puri. the Bank has branches in thecenters where the NSE/BSE has a strong and active member base. V i s a Electron/Maestro. Prior to this. Plus/Cirrus and American Express Credit/Charge cardholders Management Mr. Capoor was a Deputy Governor of the Reserve Bank of India.T h e B a n k 's B o a r d o f D i r e c t o r s is composed of eminent individuals with a wealth o f e x p e r i e n c e i n p u b l i c p o l i c y. Moreover. Distribution Network HDFC Bank is headquartered in Mumbai. Customers in 90 locations are also serviced through Phone Banking. Mr.T h e B a n k 's e x p a n s i o n p l a n s t a k e i n t o a c c o u n t t h e n e e d t o h a v e a p r e s e n c e i n a l l m a j o r industrial and commercial centers where its corporate customers are located as well as theneed to build a strong retail customer base for both deposits and loan products. skilled manpower and the opportunityto cross-sell and leverage alternative delivery channels. HDFC Bank's ATMn e t w o r k c a n b e a c c e s s e d b y a l l d o m e s t i c a n d i n t e r n a t i o n a l V i s a / M a s t e r C a r d . has been a professional banker for over 25 years and before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia.expanded geographic reach. enhanced customer base. a d m i n i s t r a t i o n .

Customer centers . Non -funded services. Mutual fund etc. scaleable and webenabled. service levels. Forex and payment service. The entire bank's branches have connectivity which enables the bank to offer speedy funds transfer facilities to its customers. . 2.Technology HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. Product scope HDFC Bank offers a bunch of products and services to meet the every need of the people. T h e s ys t e m s a r e o p e n .For organizations the company has a host of customized solutions that range from fundedservices.technology. Value addition services. 3. b o t h f r o m i . Best practices in terms of product offerings. The Bank has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web-enabling its core businesses. the Bank has succeeded in leveraging its market position. different types of loans and cards that assist the customers. i n d i v i d u a l s a s w e l l a s c o r p o r a t e a n d s m a l l a n d m e d i u m enterprises. World class Indian bank Benchmarking against international standards To build sound customer franchises across distinct businesses. Mission Of HDFC Bank 1.f l e x S o l u t i o n s Lt d . In eachof its businesses. investment. while the Retail Banking business by Fin ware. These affordable plans apart from providing long term value to the employees help in enhancing goodwill of the company. Risk management and audit compliance. 4. Loans. Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines(ATMs). The customers canchoose the suitable one from a range of products which will suit their life-stage and needs.The Bank has made substantial efforts and investments in acquiring the best technology a v a i l a b l e i n t e r n a t i o n a l l y t o b u i l d t h e i n f r a s t r u c t u r e f o r a world-class bank. Investments and insurance. and pensionscheme. For individuals. the company has a range accounts. the Corporate Banking business is supported by Flex cube. Cards.T h e c o m p a n y c a r e s f o r b o t h . expertise and technology to create a competitive advantage and build market share. The products of the company are categorized into various sections which are as follow :      Accounts and deposits. In terms of software.

The HDFC Bank Preferred program for high net worth individuals. Loans against marketable securities. The Bank also has a wide array of retail loan products including Auto Loans. P e o p l e . cashmanagement. mutual funds. transactional services. stock exchangemembers and banks. the Bank provides a wide range of commercial and transactional bankingservices. as well as t h r o u g h a l t e r n a t i v e d e l i v e r y c h a n n e l s l i k e A T M s . blue-chip manufacturing companies in theIndian corporate to small & mid-sized corporate and agri-based businesses. including working capital finance. Retail Banking Services : The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services. information and adviceon various investment avenues. BUSINESS SEGMENT HDFC Bank offers a wide range of commercial and transactional ban k i n g services and treasury products to wholesale and retail customers. trade services.VISION STATEMENT OF HDFC BANK The HDFC Bank is committed to maintain the h i gh e s t l e v e l o f e t h i c a l s t a n d a r d s . information and advice on various investment avenues. P r o d u c t l e a d e r s h i p . The bank is also a leading provider of structured solutions. O p e r a t i o n a l e x c e l l e n c e . The products are backed by world-class service andd e l i v e r e d t o t h e customers through the growing branch network. The bank has three key business segments: Wholesale Banking Services: The Bank's target market ranges from large. 4 . It is also a leading provider of Depository . HDFC Bank’s business philosophy is based on four core values such as:-1 . N e t B a n k i n g a n d M o b i l e Banking. It i s r e c o gn i z e d a s a l e a d i n g p r o v i d e r o f c a s h m a n a g e m e n t a n d transactional banking solutions to corporate customers. Th e objective of the HDFC Bank is to provide its target market customers a full range of financial products and banking services. professional integrity and regulatory compliance. C u s t o m e r F o c u s . For thesecustomers. T h e H D F C B a n k p l u s a n d t h e i n v e s t m e n t a d v i s o r y s e r v i c e s programs have been designed keeping in mind needs of customers who seeks distinctfinancial solutions. 3 . 2 . the Bank has madesignificant inroads into the banking consortia of a number of leading Indian corporate including multinationals. the HDFCBank Plus and the Investment Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial solutions. Based on its superior product delivery / service levels and strong customer orientation. companies from the domestic business houses and prime publics e c t o r c o m p a n i e s . whichcombine cash management services with vendor and distributor finance for facilitatingsuperior supply chain management for its co rporate customers. etc. giving the customer a one-step window for allh i s / h e r r e q u i r e m e n t s . Personal Loans and Loansfor Two-wheelers. giving the customer a one-stop windowfor all his/her banking requirements. P h o n e B a n k i n g.

2005. The Treasury business is responsible for managing the returnsand market risk on this investment portfolio.the bank had a total card base (debit and credit cards) of 5. a d v i c e a n d p r o d u c t s t r u c t u r e s .000P o i n t . The Bank isalso one of the leading players in the "merchant acquiring" business with over 50.Participant (DP) servicesf o r r e t a i l c u s t o m e r s .Foreign Exchangeand Derivatives. the bank is required to hold 25% of its deposits ingovernment securities.2 million cards. the bank has three main product areas . Local Currency Money Market & Debt Securities. corporate need more sophisticated risk m a n a ge m e n t i n f o r m a t i o n . By September 30. and Equities. With the liberalization of the financial markets in India.o f sale (POS) terminals for debit / credit cards acceptance at mer c h a n t establishments. Treasury: Within this business. p r o v i d i n g c u s t o m e r s t h e f a c i l i t y t o h o l d t h e i r i n v e s t m e n t s i n electronic form. T h e s e a n d f i n e p r i c i n g o n various treasury products are provided through the bank's Treasury team. .HDFC Bank was the first bank in India to launch an International Debit Card inassociation with VISA (VISA Electron) and issues the Master card Maestro debit card aswell. The Bank launched its credit card business in late 2001. To complywith statutory reserve requirements.

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