Yellowfin Business Intelligence Named in Top 40 Vendors to Watch List Global Business Intelligence (BI) vendor, Yellowfin, has been

recognized by vene rated enterprise technology publication, Information Management, in its 2012 top 40 list of innovative enterprise software solution vendors. Melbourne, VIC, Australia, September 20, 2012 -- Information Management’s third an nual “Forty Vendors We’re Watching” list was compiled in collaboration with a panel of 12 industry experts and analysts, including Yellowfin as one of only seven dedi cated BI vendors. The 40 finalists, cut from an initial list of “well over” 100 nominees, represented “u p and coming vendors on our radar that are doing their part to shape the grounds well in information management technology in the 21st Century.” The article, written by editorial director of Information Management, Jim Ericso n, justified Yellowfin’s inclusion in the list by outlining its unique Collaborati ve BI functionality, simplified approach to reporting and analytics and swath of industry awards. “Elevating BI usefulness while keeping it simple is where the industry is going, a nd Yellowfin is gathering a reputation for both with interactive dashboards, eas y to navigate interfaces and no coding,” wrote Ericson. “[Yellowfin] claims more than a million end users, 10s of thousands of clients in 50 countries, [achieved the] top ranking among emerging vendors in Howard Dresne r s Global BI Vendor Study – Wisdom of Crowds [and boasts] lots of awards and reco gnitions, [including] award winning location intelligence.” Yellowfin CEO, Glen Rabie, said that Yellowfin’s inclusion was reflective of the v endor’s dedication towards “making Business Intelligence easy” and its focused approac h to the rapidly developing BI marketplace. “We’ve continued to work tirelessly to make the benefits of enterprise quality repor ting and analytics accessible to users of all business backgrounds, regardless o f technical skill,” said Rabie. “Our customers and the BI market have espoused the need for more consumer-oriented BI technology that enables faster and easier collective decisions-making, anywh ere and anytime. It’s about putting the power of BI in the hands of as many people as possible, and empowering them to extract and apply the insights learned as e ffortlessly as possible. Yellowfin’s ability to deliver on that need has seen the BI community take note.” Read the full “Forty Vendors We’re Watching” article here: www.information-management. com/news/40-Vendors-We-Are-Watching-2012-10023168-1.html?pg=6 About Yellowfin: Yellowfin is a global Business Intelligence (BI) software vendor passionate abou t making BI easy. Yellowfin is headquartered and developed in Melbourne, Austral ia, offering a highly intuitive 100 percent Web-based reporting and analytics so lution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, co llaborative and embeddable BI as well as Location Intelligence and data visualiz ation. For more information, visit What is Business Intelligence software? Business Intelligence (BI) refers to a broad range of computer software applicat ions and tools used to report, analyze and present data in a range of formats, t o help businesses identify trends and opportunities, and support fundamental dec


ision-making. For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence) or email to subscribe to Ye llowfin’s free e-newsletter. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000 Victoria, Australia +61 0 3 9090 0454