FF

FRANCIS JARENCIO FILAMOR
Nickname: Francois J. Filamor 14-B Parkview Tower 1, Eastwood City Bagumbayan, Quezon City, Philippines Email: filamfj11@gmail.com | Mobile: (63) 917 316 0321

SUMMARY
Blogging | Analytics | Live Tweeting/Hosting | Word of Mouth Marketing Project and Social Network Management | Client Relationship Management | Event Planning • Social media and events warrior with a strong track record of growing on and offline communities in record time, as well as creating and implementing head-turning programs. Up-to-date with evolving technologies as well as non-traditional, digital and print formats.

MARKETING, ADVERTISING, PR & EVENTS EXPERIENCE

DIGITAL ROKSTARR Operations Manager February 2012 - Present | Chicago, Illinois • Develop social media plan for deal app and Poggled to increase conversion and downloads while managing synergistic online and offline promotions of events for brands such as Budweiser • Manage internal operations such as website and social channels, company policy, guidelines and training material • Plan and execute marketing, advertising, PR initiatives through social media channels • Client acquisition and retention by developing and executing 360 Live Events services to promote and create awareness around a company brand Freelance Events Consultant August 2008 - Present | Chicago, Illinois • Hosted and promoted functions and events resulting in increased exposure, customer retention and product sales • Marketed fundraisers such as Cocktails for Africa resulting in double attendance and contributions raised versus targets SOCIALKATY INC. Account Manager - Project Based July 2011 - December 2011 | Chicago, Illinois • Managed marketing initiatives and online communities for small to mid-sized businesses including Bellycard, Retailigence, LiveRamp, Todd O’Hara, HipMum and JustShareIt • Grew a client’s online community on Twitter and Facebook by 267% in one month through targeted and personalized engagement without ads • Provided expertise in retail mobile for a client and authored a blog post entitled “Five Things to Know About Mobile Marketing for Retailers” for a European mobile site • Managed Social Media outreach and engagement for a Happy Hour event for Advertising Week in New York, communicating with high-profile business executives on Twitter and LinkedIn • Conducted a biweekly tweet chat for a client and increased participation three-fold through focused advertising, promotion and delivery methods ONE KISS WORLDWIDE INC. Marketing/Advertising/PR/Events Consultant June 2009 - August 2010 | Chicago, Illinois • Planned and executed key marketing and advertising decisions including commercials, event coordination and website design • Key promoter of events through social media (Facebook/Twitter) and represented the brand at local events and benefits

PAGE 1

FF

FRANCIS JARENCIO FILAMOR
Nickname: Francois J. Filamor 14-B Parkview Tower 1, Eastwood City Bagumbayan, Quezon City, Philippines Email: filamfj11@gmail.com | Mobile: (63) 917 316 0321

MARKETING, ADVERTISING, PR & EVENTS EXPERIENCE CONT.
CHICAGO INTERNATIONAL FILM FESTIVAL Marketing/Advertising Intern September 2005 - December 2005 | Chicago, Illinois • Closely assisted the Marketing and Advertising Department from development to final execution of marketing strategy for the 41st Chicago International Film Festival resulting in a 20% increase in 2005 ticket sales from the previous year • Commended for work on designing niche ethnic marketing and membership programs

OTHER WORK EXPERIENCE
ARMANI EXCHANGE Sales Associate November 2005 - July 2007 | Chicago, Illinois • Consistently one of the top sales performers in North America and personal shopper to high-profile celebrity clientele

EDUCATION
ROOSEVELT UNIVERSITY Master of Science - Integrated Marketing Communications 2011 | Chicago, Illinois • Graded outstanding in campaigns, integrated marketing communications, media and promotional plans for numerous well-known companies and brands including JP Morgan Chase, McDonalds, Red Bull, Univision and Lady Gaga LAKE FOREST COLLEGE Bachelor of Arts - Communications 2006 | Lake Forest, Illinois • Extracurricular achievements include President of Greek/Fraternity Council, Social Chair of Delta Chi Fraternity, Public Relations Chair of Asian Interest Group and nominated for numerous leadership and organizational awards

END