NEWS IN BRIEF

Retail News
Sainsbury's has announced that it is invest £1 million in a school sports scheme as well as extend its sponsorship of the British Paralympic Association through to the 2016 Paralympic Games in Rio. http://www.theretailbulletin.com/ Tesco says it is now homing in on its ambition of creating a fully immersive virtual 3D ecommerce store as a result of increasing UK broadband speeds and the take-up of smart TVs. http://www.marketingmagazine.co.uk/ Unilever is putting women at the heart of its activity for Flora pro.activ and partnering with the British Heart Foundation in a new £3m campaign, as it seeks to raise awareness of heart disease. http://www.marketingmagazine.co.uk Fallon has created an outdoor campaign as part of its Cadbury's "Joyville" activity, supporting the launch of its new product, the Cadbury Dairy Milk Bubbly Mini chocolate bar. http://www.campaignlive.co.uk/ Velvet balm tissues are launching handy pocket packs containing aloe vera and camomile. They're supporting the launch as part of a £10.5 million marketing spend on the brand, including TV, press, social media and shopper marketing. www.thegrocer.co.uk Monster Energy has joined forces with rally driver Ken Block to launch its first on-pack promotion. From October, a limited edition can will feature Block and a competition to win a car and other branded goods. www.thegrocer.co.uk Halewood international has begun rolling out its John Crabbie’s soft drinks range in new-look packaging. A national marketing push including radio, press and sampling will start next month. www.thegrocer.co.uk Weetabix Food Company is turning the spotlight on Weetos with a £1.8m TV campaign targeting teenage boys. On air from next week, the push is intended to position Weetos as the ideal fuel to help teen boys maintain strength throughout the day” www.thegrocer.co.uk

Asda news
Asda has continued the Mexican wave started by Sainsbury’s with a new range of ready meals. The 11strong line-up of Mexican-style meals for one and two people includes favourites such as nachos, burrito and fajitas, as well as more unusual products such as chicken with Chocolate & Chilli and Chicken Chimichanga

Nisa will launch a new TV advertising campaign this month, its third since the beginning of the year. The campaign, which debuts on 17 September, will feature on both terrestrial and satellite television channels to ensure maximum exposure and attract new shoppers to stores. http://www.theretailbulletin.com/
Etailer Ocado has launched DIY and car care ranges as part of its shift move from a “supermarket to a hypermarket”. http://www.retail-week.com/ Morrisons has launched a new premium own brand range, M Signature, which will replace its The Best line. http://www.retail-week.com/ Waitrose could become the first grocer to open a ‘dark’ store to fulfil online orders outside of London as the retailer’s online sales soar. http://www.retail-week.com/ Morrisons will launch its first clothing range next March as it bids to “shake up the world of supermarket clothing”. http://www.retail-week.com/ This week will see the first customers through the door at Tesco’s first all-LED store in Loughborough, as the supermarket continues its drive to reduce carbon emissions from its stores. All external signage at the new store, as well as lighting on the sales floor and in staff areas is made up of energy-efficient LED fittings. http://www.talkingretail.com

Brand News
Procter & Gamble has struck a partnership with Google to create a football-focused YouTube channel for its Gillette male grooming brand. http://www.brandrepublic.com/ Lil-Lets, the feminine hygiene brand, is launching an attention-grabbing campaign centred on the natural symptoms women experience during their menstrual cycle, as it looks to recruit younger consumers. http://www.marketingmagazine.co.uk/ First Cape is hoping to steal a greater share of Britain’s grey pound with a new campaign pitched at older wine drinkers. www.thegrocer.co.uk Yeo Valley and Disney are rolling out new-look packaging for Yeo Valley’s Ubley range of Disney yoghurts and mousses featuring on-pack suggestions for Kids’ activities such as recipes, games and crafts. The products are stocked in Asda. www.thegrocer.co.uk

What’s coming up….
• Period 10 (11th September – 15th October) • 15th – 16th Sep: National Eczema week • 17th – 23rd Sep: National cupcake week • 22nd - 30th Sep: British cheese week • 1st – 7th Oct: National porridge week • 1st - 7th Oct: Potato week • 1st Oct: World vegetarian day • 8th – 14th Oct: Chocolate week • 8th – 14th Oct: National curry week • 10th Oct: World Porridge day • 12th Oct: World Egg day • Period 11 (16th October – 5th November) • 16th Oct: World food day • 21st Oct: National apple day • 22nd Oct: World nut day • 31st Oct: Halloween • 1st Nov: World Vegan day • Period 12 (6th November – 10th December) • 12th – 18th Nov: Indoor allergy week • 13th – 17th Nov: Diwali

What’s new this week ….
Comment

Vimto Annabel Karmel Ready Brek Premier Foods Aunt Bessies’s Sula Love Hearts Kraft Foods Shloer Red Lion Foods Beanies the flavour Co.

is set to target consumers this autumn/winter to promote its cordial as a hot drink option; the latest phase of the brand’s hugely successful ‘Seriously Mixed Up Fruit’ campaign
Has launched Fuss Pots – a range of microwavable ready meals for children aged 4 to 12 – into Sainsbury’s Is being expanded with a new kids’ porridge range featuring squeezy sachets of sauce. Ready Brek Squeezers are rolling out to Asda this week ahead of s wider launch later this month Has unveiled festive Mr Kipling products, including mince and brandy pies containing mince meat and brandy crème, and black forest whirls – a chocolate biscuit filled with a vanilla cream and a black forest jam Has claimed its new range of frozen casseroles will bridge the gap between scratch cooking and ready meals Has revamped its sugar-free range with new flavours and flip-top packs Is being expanded into air fresheners. The air fresheners hit shelves this autumn and follow a range of Love Heart-branded tissues that rolled into 323 Asda stores last month. Has added a mint variant to its£10.1m Cadbury Dairy Milk Bubbly brand Is gearing up for Christmas by bringing back its Berry Punch soft drink. The drink is rolling out now Has teamed up with Lancashire Tea to launch a premium breakfast tea Has added sticks to its flavoured instant range. The company have said the are launching into retail later this year and are the first of a number of range extensions

What’s new this week ….
Comment

Cawston Press Pom-Bear William Jackson Food Group Douwe Egberts

Has expanded its sparkling drinks portfolio with a 330ml bottle. Available now, the 330ml bottle range comes in 4 flavours: ginger beer, cloudy apple, lemon & lime and apple & rhubarb Is launching its first snack that isn’t shaped like a teddy bear. Intersnack is extending the range with a limited-edition snowman winter variant that is made to the same recipe as the standard teddy and comes in packs of 6 Is expanding with a new variant and wider listings. Yorkshire’s Champion Bread has been expanded with a seeded bloomer. Distribution of the brand has also been increased, gaining listings in Morrisons, Asda and Tesco in Yorkshire over the past few weeks Is expanding its Senseo coffee pod brand with a news machine and coffee ranges. The stylish Senseo Twist machine, rolls out in October and has been created to add a contemporary ‘twist’ to the brand Is targeting supermarkets with a range of blends in a recyclable paper cup. The quirky blends include Out of Milk team, a white tea designed for shoppers who have no milk in the fridge Is rolling out game soups next month in 3 flavours. The soups would help attract shoppers to game who weren't sure how to prepare it themselves. Is expanding its Yamas! Greek and Cypriot cheese range with Saganaki – a sheep’s cheese that will be marketed as an alternative to Halloumi. The cheese will go on sale in Morrisons on 24 September

The Tea Shed
David Oliver Fine Foods Futura Foods

What’s HOT and what’s NOT….

HOT
The growth in coupon redemptions is continuing strongly, according to the latest industry data. The latest analysis from Valassis, which manages more than 85 per cent of FMCG coupons, covers the first of half of 2012. It shows that coupon redemptions are up 14% with nearly 225 million coupons redeemed compared to 195 million in the second half of 2011. http://www.theretailbulletin.com New research from Mintel, which studied colour cosmetics and make-up, has shown just how recession-proof the sector is. UK retail sales of colour cosmetics performed strongly in 2011, with market value up by over 8% from 2010 to reach sales of £1.38 billion. http://www.theretailbulletin.com Almost one-third (30%) of shoppers now want to save cash on their individual product purchases, compared to 23% in 2009m, rather than be offered multi-buys. The research also showed 32% of people were more aware of prices than in 2009 (23% of shoppers). http://www.talkingretail.com/

NOT
Traditional sauces and condiments are failing to cut the mustard with today’s shoppers plunging eight of the top 10 brands into decline.Volume sales of products such as brown sauce, Worcester sauce, pickles and vinegar have fallen. Consumers have developed a taste for more exotic and spicier sauces, and are also cutting back on the traditional foods mainstream sauces often accompany. http://www.thegrocer.co.uk/