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the US. SOTC today operates in USA. Singapore. Singapore and Japan . Oman. Sweden and many more countries Established in 1949 with just five employees at an office in Cawasji Hormusji Street. Kuwait. SOTCs outbound business operations broadly encompass Packaged Group Tours for Indians and Individual Holidays. Kenya. the country's largest Travel and Tourism Company. By the year 1968. Pakistan and South Africa. Mauritius. SOTC had taken about 500 passengers to Europe. . the Company had a turnover touching Rs 25 million. The SOTC has grown to become one of India’s largest travel companies.The Introduction of SOTC SOTC is a leading brand of Kuoni Travel Group India. Soon we would commence our operations in Australia. Saudi Arabia. It is widely Acknowledged to be the most successful package tour brand in India. Bahrain. Dubai. Tanzania. UK. . Qatar. Our services include Independent Global Vacations & Independent India Vacations some of the finest holiday plans to destinations around the world put together with our vast experience and extensive research. Mumbai . Within three years. SOTC World Famous Tours caters to those who seek comfort in group travel. Hong Kong. Dubai. A major turning point came in 1976 when SOTC handled its first group tour to the US during the bicentennial celebrations. Canada. Abu Dhabi. We now provide our services to holiday makers from around the globe.
The product combination of attraction. core business product is tangible as well as intangible. The online travel portals has provided a variety of choices to the end-customer .accommodation and facility as well as the entertainment . facilities and transportation . Franchises : Offices in all major cities of India.com 3) Travel boutique online 4) Internet Booking of Packages and Tickets The some important factor is the success of SOTC is :Excellence in fulfilling the promise : Timely response to customers’ requests: Solid and fruitful strategic alliances: Marketing know-how: . Franchising has allowed us to expand our distribution and grow our business in an effective manner .347 offices in India 2) Tie Ups: Flightraja. The SOTC is offer the special product is • Escorted tours • Customized holidays • Trade fairs • SOTC sports • Corporate tours The major thing of e – marketing strategy is the India largest outbound tour operator of SOTC and also other the office in all major cities of India . Company is betting big on franchising .E-marketing strategies The SOTC is E-MARKETING model core business is TOUR and TRAVEL. but the late 1990 is the online business .
Inbound market is further segmented into six broad categories 1. SOTC is product classified . consumption of services might change .Those crossing International borders Domestic Travelers . Holiday and sight seeing. Visiting friends 6.Those travelling within India.MARKET SEGMENTATION The Marketing segmentation is that on the two way International marketing and national marketing International Travelers. Relatives etc. Business travelers 3. and the targeting the visitor and also those visitor they are the repeat visitor and purchase order to pick up acc to the need and want . 2. Students 5. As the lifestyle changes. TARGETING The SOTC is targeting the mass market segment as well as niche market segment. 4. Conference attendees.
PRODUCT expectations. good food. 1 2 3 4 Prompt services. functional attributes. The SOTC is the quick service option Independent Global Vacations: Independent India Vacations: Escorted tours for Non Resident Indians (NRI): . at every stage. spectacular sights. and music. BENEFIT CORE BENEFIT BASIC PRODUCT EXPECTED PRODUCT MEANING The fundamental benefit or service that the customer is buying. WITH RESPECT TO THE TRAVEL AND TOURISM INDUSTRY Traveling. Customer friendliness. A grade service PRODUCT distinguish the offer. Ticketing.No. hotel reservation. 5 The SOTC is cost saver and is there is also useful website and easily collect the information and also be user friendly .Sr. Totally customized tour POTENTIAL The possible evolution to packages. Basic. Set of attributes/conditions the buyer normally expects. That meets the customer comfortable and AUGMENTED €™s desires beyond convenient trip.
999 Value Price: USD 1. Switzerland. Austria.Luxury Vacations: The SOTC is also the quick response link is that as well as global and domestic . Hungary. Austria. Czech Republic. Plus: Child goes FREE! Plus: Excursion to Mount Titlis FREE! 12-Day Eastern European Wonders . Belgium.499 Value Price: USD 2. Austria. Netherlands. Poland Others Offers .499 Value Price: USD 2. Vatican. Plus: Child goes FREE! Plus: Excursion to Mount Titlis FREE! 15 Days Cost Saver Best of Europe 2012. Slovakia. Netherlands. Germany. Vatican. There is other offer :-- 15-Day Cost Saver All of Europe Regular Price: USD 2. Liechtenstein. Belgium. Switzerland. Italy.199 Visits: England.199 Visits: England. France.2012 Regular Price: USD 1. France. Regular Price: USD 2. Germany. Italy.699 Visit: Germany.
499 Value Price: USD 2. Plus: Child goes FREE! Plus: Excursion to Mount Titlis FREE! 15 Days Cost Saver Best of Europe 2012. Czech Republic.15-Day Cost Saver All of Europe Regular Price: USD 2. Austria. Austria. Austria. Vatican. Slovakia. Switzerland. France. Belgium. Belgium.499 Value Price: USD 2. Vatican. Netherlands. France. Switzerland.2012 Regular Price: USD 1. Germany.199 Visits: England. Germany. Netherlands. Hungary. Italy. Poland The all the offer is show the offer on home page on the site of SOTC customer chose will be according to there best offer and benefits . Regular Price: USD 2. Italy.699 Visit: Germany. .199 Visits: England. Plus: Child goes FREE! Plus: Excursion to Mount Titlis FREE! 12-Day Eastern European Wonders .999 Value Price: USD 1. Liechtenstein.
4) Economic conditions 5) Security 6) New entrants 7) Local Travel Agents and travel companies 8) Competitors CASE BASE ON THE ISSUES AND CHALLENGES : The SOTC is issues and challenges is happen in e. The other factor is consider is that the online in Ineffective customer service and also be the other feedback system exist . 2) Lack of corporate offices and small city offices across the nation. . because the in rural area is people is not aware the SOTC and the online marketing .marketing . But the challenges is face the SOTC is the some time in geographical base in rural area . 3) Ineffective customer services. user-friendly and also help to choose the particular and beneficial tour and travel in global as well as domestic with some interesting price rate with the extra benefit . And some time in tour customer is face some problem with the service . The SOTC is the online sites is attractive.The SOTC online business is face the challenge :-1) Not focusing on Rural areas and Indian railways network.
and SOTC is one leading brand in India because the distribution strategy is good . If the concept becomes successful. While online companies are normally accessible beyond geographical boundaries. So we have decided to expand our travel education business as well through the franchise route.The other is the new entrance and the Competitions is day by day increase . “Franchising has allowed us to expand our distribution and grow our business in an effective manner. soon they will introduce the franchise model and take the lounge concept to tier-II and tier-III cities. Kuoni India and South Asia says. these companies often have to take strategic decisions regarding location when it comes to offline stores. but the SOTC is the STP is the good . They will target the all the type of customer and these kind of people those they would like to travel . the fees and the investment depend on the projected business volume and vary from region to region . Speaking about the success of the franchise model. India’s largest travel company dominating the outbound market for more than a decade is also betting big on franchising. Kuoni.” For Kuoni franchise. The company has appointed 45 franchisees for their outbound business and has seen the business grow at the rate of 25% per year. CEO and MD.
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