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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

EXECUTIVE SUMMARY
In todays dynamic and competitive marketing world marketer trying to fulfill the needs and wants of customers in a effective ways better than the competitors .Now the ultimate aim of the marketer is not only to sell his products along with that he is trying to defeat the competitors of the same sector. Through marketing survey we can easily find out the market potentiality of each company as well as we can know the marketing strategies adopted by the companies to become No.1. This project is a small effort towards understanding the Market potentiality of HERO HONDA Splendor Plus in Gadag City. This project report is mainly focused on Market Potential for Hero Honda Splendor plus in Gadag City. The people met were all types of customers like Students, Employees, Government Servants and others. Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984 with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the technological know-how and Hero the India presence, and the local manufacturing ability. Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycles that was extremely fuel efficient. They also established dealerships al over the country even rural areas . The strategy of Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service. (Right cost) The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki. Recently new challenges have come up: in 1999, Honda has set up a 100% owned subsidiary, which produces scooters, and represents a direct competitive threat. New entrants have entered the market, offering cheap motorcycles from China. The market is showing signs of maturing, with a reduction in business growth.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


The company's response is a depend and fortify strategy: Hero has renewed the technology JV with Honda, and has widened their offering a wider share of products. They have integrated vertically, reducing cost drivers in the value chain. At the same token, they have increased service levels, customer loyalty programs, and have started addressing niche-markets ("Just 4her") the next step for the company, is to retain and expand shareholder value by either expanding to new geographical areas and/or diversify in new businesses.

Need for the study


I have chosen the topic awareness about the market potential of Hero-Honda
splendor plus in gadag city because most of the people have been purchase this bike, there is a highest sales and more market demand. To know the market potential of Hero-Honda splendor plus in gadag city.

Scope of research
The research was undertaken to gather information from the customer about the Market Potentiality towards Hero Honda Splendor plus and the study was restricted only within GADAG CITY. The reason for confining the scope of the research the GADAG CITY were 1) One of the fast growing cities in India and represents huge market for scope with more than 3 lakh people.

Main objective
To know the Market Potentiality of Hero Honda Splendor Plus in GADAG CITY.

Sub objective
1) To know the satisfaction level of customers towards Hero Honda. 2) To determine the effectiveness of advertising of Hero Honda.

METHODOLOGY
Sampling techniques
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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Population Sample size Sampling unit Sample method : 3 lakhs : 100 consumers : Collection of data was made from customer i.e. Respondents. : Random sample

Tools for data collection


a. Primary data: A structural interview schedule/questionnaire was used as a tool for primary data collection from respondents. b. Secondary data: Books, Journals, Magazines, websites.

Limitation of the study


1) A constraint of time limited my sample was to only a few representative of the universe. 2) The study was restricted and certain area of Gadag city only.

MAJOR FINDINGS
Advantages
Approximately 80% of opportunity is present for Hero Honda Splendor plus in Gadag city. Earns fair amount of profit from better Quality service. The office staff is very helping nature; they help the customer in the all regards. The credit facility which will be provided by the Hero Honda Motors is welcomed. Quality image of Hero Honda Brand is considered as the important factor while purchasing a new bike.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Hero Honda Splendor plus has got some unique features such as Multi-reflector tail light, Trendy vibrant graphics, New design silencer, Multi-reflector headlight, magh wheel which were appreciated by the customers and various types of colors.

Disadvantages
According to the survey to identify the problem shortage of supply. There is a problem of advertising and road shows. There is a non-authorized organization was there to effect the authorized dealer by the way of sales and spares. According to the survey to identify the problem of credit facility.

Suggestions
To open the service point in other areas. Company they have to carry out more promotional activities such as to give the advertisement in news paper, T.V Channel, and distribute more pamphlets. Enhance newspaper advertisements to create more awareness. The hero Honda should maintain consistency in customer satisfaction level in future also.

Conclusion
As from the project we conclude that there is a huge market for Hero Honda Splendor Plus. The new features of Splendor plus were appreciated by customers and company has a good reputation in the market for its quality products.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Introduction Hero Honda Group & Hero Honda Motors Ltd.


"Hero", the brand name symbolizing the steely ambition of the Munjal brothers, came into being in the year 1956. From a modest manufacturer of bicycle components in the early 1940's to the world's largest bicycle & two-wheeler manufacturer today (Hero Honda Motors Ltd. was started in the year 1984 as a JV between Hero Group & Honda Motors, Japan), the odyssey was fuelled by one vision to build long-lasting relationships with everyone, including workers, dealers and vendors. This philosophy has paid rich dividends through the years. Hero, a name synonymous with two-wheelers in India is today a multi-unit, multi-product, geographically diversified Group of companies. Through fully integrated operations, group roll its own steel, make critical components such as free wheels for their bicycles, and have the foresight to simultaneously diversify into myriad ventures, like product designing, IT enabled services, finance and insurance, just to name a few. Like every success story, Hero's saga contains an element of spirit and enterprise of achievement through grit and determination, coupled with vision and meticulous planning. Throughout its success trail, the Hero Group and its members have displayed unwavering passion of setting higher standards for themselves and delivering simply the best to their customers. "Engineering Satisfaction" is the prime motive of the Hero Group and it has become a way of life and a part of the work culture of the Group. This is what drives the Group to seek newer vistas, adopt faster technology and create quality driven products to the utmost satisfaction of customers, partners, dealers and vendors. From now on, we would mean Hero Honda Motors Ltd. whenever we state either Hero Honda or HHML and the Hero Group in totality when we state simply Hero.

Baground:
A rich background of manufacturing high value, reasonably priced products; an uncompromising pursuit of the goals to attain quality along with customer satisfaction; the resulting affinity in working cultures - brought the world's largest manufacturer of motorcycles in collaboration with the world's largest bicycle manufacturer, bringing forth a market leader. Honda Motor Company of Japan and the Hero Group entered a joint venture Babasabpatilfreepptmba.com Page 5

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


to setup Hero Honda Motors Limited in 1984.

The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide.

During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage.

Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together! Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top -selling motorcycle Splendor. This festive season, the company sold half a million two wheelers in a single montha feat unparalleled in global automotive history.

Hero Honda bikes currently roll out from its three globally benchmarked manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state of the art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April this year. These plants.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Industrial Profile
The two wheeler market is mainly consists of scooters and motorcycles. The motorcycles segment forms 65% of whole two-wheeler segment. Where as earlier the motorcycle has a very small share in the two wheeler market but the collaboration of Indian and Japanese companies ( Honda, Suzuki, and Kawasaki) the share has increased tremendously with reason being that these motorcycle had a superior engine, better pickup, good mileage, improved designs and large choice options. The motorcycle segment is divided into two strokes, four-strokes and five strokes category. The two stroke category consists of motorcycle such as Suzuki, Yamaha RX-135, and KB-125 where as the four-stroke consists of Hero Honda, Bajaj bikes and TVS Victor, Honda motors and Splendor plus, and also five stroke bikes are Bajaj pulsar, hero Honda karizma, HUNK are being the new player in the market, a craze had started among the general consumers to own a two stroke motorcycles and four stroke motorcycles. But due to drastic increase in petrol price the consumers have started preferring four stroke motorcycles are more fuel sufficient and they allow maintenance cost. Another reason for this change in preference is the emission norms. The two stroke motorcycles play a major role in air pollution where as the four stroke motorcycles are eco-friendly and leave a negligible amount of smoke and hence these go along with the international emission standards. The official generally prefers these motorcycles, as they are move concerned about the mileage and maintenance cost aspect of the motorcycle.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Players in the two wheeler industry in India


All the manufacturers in the automobile industry can be broadly classified into the following categories:

Major players are: Hero Honda Motors Ltd. Bajaj Auto Ltd. TVS Motor Company Honda Motorcycle & Scooter India Ltd. Minor players are: Suzuki Motorcycles India Ltd Yamaha Royal Enfield (Niche Segment) New Entrants Mahindra & Mahindra (Acquired Kinetic Motor Co. Ltd. in 2008) Mahabharat Motors (Will start producing TVS branded 2-wheelers in Apr.09) Other Players Manufacturers of electric two wheelers such as Yo Bikes

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

COMPANY PROFILE About the HHML


HERO HONDA MOTORS LTD.

"Desh ki Dhadkan" Hero Honda is the World's No.1 two-wheeler manufacturing company having the trust of more than 5 million customers. The company is a joint venture of Hero Cycles of India and Honda Motor of Japan. Achiever, CBZ, CD Dawn, Karizma, Passion, Pleasure and Splendor are its famous brands on Indian roads. The venerated patriarch and visionary of the Hero Group, Munjal Brothers: Mr. Satyanand Munjal, Mr. Brijmohan Lall Munjal and Mr. O. P. Munjal, is a first generation entrepreneur who started very small and through sheer hard work and perseverance has today made his two wheeler venture the World's No.1 Two Wheeler company, a distinction up till now held by a Chinese company. That is not all the motorcycle "Splendor" which was launched in 1995 and sold 10, 91,000 units in 2006 has emerged as the largest selling motorcycle model in the world. The Hero Group comprises many backward integrated two wheeler related companies, of which the Hero Cycles and Hero Honda constitute the major players. He produces 5.7 million bicycles and over 1.42 million two wheelers annually. Also, Hero Cycles boasts of one of the highest labor productivity rates in the world. Hero Cycles has been the largest manufacturer of bicycles in the world since 1984 and figures in the Guinness Book of World Records. These honors have come through sheer discipline, which according to Mr. Munjal is the refining fire by which talents become ability. According to him ambition, confidence, enthusiasm and success are produced by courage, faith and hard work No wonder, the leading company of the group, Hero Honda, declared a whopping 850% dividend for the financial year ended 31st March 2002. It grew over 500% in five years.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Munjal Brothers: Mr. Satyanand Munjal, Mr. Brijmohan Lall Munjal and Mr. O. P. Munjal. 1984 (The Hero Group was established in 1956) "Its our mission to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities." - Mr. Brijmohan Lall Munjal, Chairman & MD Foundational Work Before the establishment of the Hero Group in 1956, Munjal Brothers use to manufacture bicycle components in the early 1940's. Industry Business Group Capitalization Ratio Automotive - Two Wheelers The Hero Group Hero Group - 26% Honda Motor Co., Ltd. - 26% Others - 48% (listing) Listings & its codes BSE - Code: 500182 NSE - Code: HERO HONDA Bloomberg - Code: HH@IN No. of Sales Outlets Joint Venture 1500+ The Hero Group (India) with Honda Motor Co., Ltd. (Japan) Registered & Corporate Office 34, Community Centre Basant Lok, Vasant Vihar New Delhi - 110057 Tel.: +(91)-(11)-26142451 - 59 Fax: +(91)-(11)-26143321 / 3198 / 1830; 26152453 / 2132 Work Station 69 Km Stone New Delhi-Jaipur Highway Daruhera - 121106, Haryana Website www.herohonda.com www.herogroup.com Babasabpatilfreepptmba.com Page 10

Founder Year of Establishment Mission

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the worlds single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage. Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together! Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top -selling motorcycle Splendor. This festive season, the company sold half a million two wheelers n a single montha feat unparalleled in global automotive history. Hero Honda bikes currently roll out from its three globally benchmarked manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state of the art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April this year. These plants together are capable of producing out 4.4 million units per year. Hero Honda's extensive sales and service network now spans over 3000 customer touch points. These comprise a mix of dealerships, service and spare points, spare parts stockiest and authorized representatives of dealers located across different geographies. Hero Honda values its relationship with customers. Its unique CRM initiative - Hero Honda Passport Program, one of the largest programs of this kind in the world, has over 3 million members on its roster. The program has not only helped Hero Honda understand its customers and deliver value at different price points, but has also created a loyal community of brand ambassadors. Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its position in the market place. Babasabpatilfreepptmba.com Page 11

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


The company believes that changing demographic profile of India, increasing urbanization and the empowerment of rural India will add millions of new families to the economic mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, "We pioneered India's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there.''

Brijmohan Lall Munjal: The Story of an Indomitable Entrepreneur


One of the brightest stories of Indian entrepreneurship began seventy-one years ago when a six-year old boy quietly walked into a newly opened gurukul (Indian value based school) near his home in Kamalia (now in Pakistan) determined to gain admission. Impressed by his conviction, the gurukul granted him admission instantly. With shaven head and in sadhu's garb, the boy returned home to ask his mother for the customary bhiksha symbolic gesture respecting motherhood. Thus began an extraordinary saga of entrepreneurial achievement. Today, we know that boy as Brijmohan Lall Munjal, the much-venerated patriarch of the Hero Group, one of the largest corporate groups in the country. Brijmohan Lall's early lessons on values and discipline at the gurukul have permeated his life. They have contributed in no small measure to making him the largerthan-life figure that he is and are reflected in his strong sense of humility, his insistence on the highest standards of ethics and his extraordinary commitment to duty Brijmohan Lall's inspiration to enter the two-wheeler world came from a desire to provide the cheapest form of transport for the poorest of the poor. Post-partition, Brijmohan Lall Munjal and his brothers relocated to Ludhiana. They had to begin from scratch. But in exemplary entrepreneurial fashion, Munjal refused to lose heart. They set up as manufacturers of bicycle components. From then on there was no looking back. In typically modest manner, B.M. Munjal accords a great deal of the credit for his success to his family and his team. He also acknowledges the inspiration he drew from Rai Bahadur Janki Das Kapur, the father of the India bicycle industry and Mr. Murugappa Chettiar of TI Cycles. But that inspiration was only further fuel to

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Brijmohan Lall's fiery determination and innate perseverance. Today, off the Delhi Jaipur highway at Dharuhera stands the most appropriate monument to Brijmohan Lall's spirit of enterprise. Spread over 140 acres, is Hero Honda's motorcycle plant. Bustling with activity, this plant rolls out a bike every 23 seconds, bringing this factory's daily production tally to over 2,500 bikes. Another factory at Gurgaon turns out an additional 2,500 bikes daily. Having achieved 1.25 million motorcycles sold in the last fiscal year, Mr. Munjal's next target is an ambitious 1.80 million bikes this year. In the process, he also envisions the company increasing its market share. While the two-wheeler industry grew at an average of 16% in the fiscal year 200102, Hero Honda, the feather in the Hero Group's cap, notched up a sizzling 38%. A feat that is willingly acknowledged by even his company's fiercest rivals who are in agreement that Hero Honda is an outstandingly run company. Hero Honda's market performance is best reflected in its financial statistics and in its consistently superior returns to shareholders. Of course, standing in ultimate testimony to Mr. Munjal's consummate entrepreneurial skills, in black and white, are the figures.

Hero Honda Mission Statement:


We, at Hero Honda, are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium. HERO HONDA MOTORS LTD, a part of the hero group, is reputed name in the two wheeler sector and the management has rich experience in the business. HHML is a joint venture with Honda Corporation and registered in 1983. Japan and over the years has been the most successful indo-Japanese venture in two wheelers. HHLT is one of the leading companies in the two wheeler industry. At present, it is the market leader in the motorcycle segment with around 55% market share during 2006-07. Hero Honda has a reputation of being the most fuel-efficient and the largest selling Indian motorcycle. Its commitment of providing the customer with excellence is selfevident. A rich background of producing high value products at a reasonable price led the

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. It was this affinity in working cultures of Honda Motor Company of Japan and the Hero Group that resulted in the setting up of Hero Honda Motors Ltd. A relationship so harmonious that Hero Honda has managed to achieve indigenization of over 95 percent, a Honda record worldwide. Tactical promotions and excellent marketing helped Hero Honda establish itself as an intelligent purchase. Its unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Hero Honda begins 2004 in the 5th Gear! Records phenomenal January Sales Retails expected to cross the 2lakh motorcycle mark in the month Growth Of 35 % in Sales during January 2004 The successful performance of Hero Honda's new models has once again pushed its sales beyond the 2-lakh sales marks during the month of February 2004. This is the third time in the current FY that the company's sales have crossed the 2-lakh mark. The company sold 2, 04,555 units during the month as compared to 1, 34,763 units sold during the corresponding month last

year. This marks a phenomenal jump of 52 % in sales volume for the month of February 2004.
Ambition135, the company's latest initiative to strengthen its portfolio in the premium segment has received tremendous response from customers across the country. It has been ably backed up by Splendor +, Passion plus and CD Dawn and now with Super Splendor. Mr. Brij Mohan Lall, Chairman, Hero Honda Motors Ltd, said on the achievement, It is our new products, offering the desired value to our customers, and the ongoing timely initiatives, which are primarily responsible for this consistent performance. Hero Honda's cumulative sales for the period Apr 2006 - Feb 2007 grew by 20 % from a level of 19, 61,815 motorcycles last year to 22, 98,976 units. Continuing with its incredible performance over the past many months. Hero Honda, the 'World No.1' two-wheeler company, has begun the New Year with a leap! While the Babasabpatilfreepptmba.com Page 14

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


company sold 1, 95,982 motorcycles in January, the retails are expected to be more than 2lakh motorcycles. This is the third instance in the last four months when the company has come close to, or exceeded the 2-lakh-motorcycle mark. The company achieved a solid growth of 35% as compared with sales recorded during January 2006. The cumulative sales of the company for the period April 2006 - January 2007 are 18, 73,421 motorcycles, a notable jump from 17, 27,052 units sales achieved during the corresponding period last year (April 2006-January 2007). This reflects a growth of 20% in the cumulative sales of the company. Following the highly successful launches in the past few months, Hero Honda has just strengthened its premium segment range with the launch of Ambition135. It is an ideal model for consumers wanting a combination of contemporary style and power, with good fuel efficiency. It provides the customers a great blend of Style and Power. HERO HONDA does it again Sells 2lakh plus units for the second consecutive month New Models Consolidate Their Market Leadership Repeating the Success of October, Hero Honda, the 'World No.1' two-wheeler Company, has sold over 2 lakh motorcycle units a month, for two consecutive months. Hero Honda sold 2, 04,533 units in November, registering a superb growth of 26 %. The success has been well spread across all major motorcycle segments. The Splendor + and Passion Plus duo together consolidated the company's leadership in the executive segment. Launched in mid-April 2007, CD Dawn cemented its leadership in the entry segment.

Board of Directors

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Chairman: Managing Director: Joint Managing Director: Whole-time Director: Director: Director: Director: Director: Director: Director: Director: Director: Director: Director: Company Secretary: Address

Brijmohan Lall Munjal Pawan Kant Munjal Akio Kazusa Shinichi Nakayama Satyanand Munjal Om Prakash Munjal S P Virmani M P Wadhawan O P Gupta S Toshida Yukihiro Aoshima N N Vohra Pradeep Dinodia V P Malik Illam C Kamboj

HERO HONDA MOTORS LIMITED 34, Community Centre, Basant Lok, Vasant Vihar, New Delhi - 110 057 Phones: 6142451, 6144121 Cable: HONDA BYKE Fax: 6143321, 6143198, 6141830, 6152453, 6152132 URL : www.herohonda.com SALES PERFORMANCE
SALES PERFORMANCE HERO HONDA REPORTS LEADERSHIP PERFORMANCE WITH 50% NET PROFIT IN Q2, 08-09
DEFIES INDUSRY TREND WITH TURNOVER (NET SALES & OTHER OPERATION G INCOME),

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


AT RS. 3202 CRORE; EBIDTA AT 13.58 PER CENT

AUG,06
TOTAL SALES 2,15,076

AUG07
2,40,875

FY 06-07
12,82,860

FY 07-08
12,63,254`

Total Turnover (Net sales &other operation income) Rs.3202crores, growth of 35.6percent. Net profit after tax at Rs 306.30 crores, growth of 50 per cent. EBIDTA margin for the quarter 13.58 per cent. Total sales for Q2 stands at 9, 72,095 units, growth of 28.5 per cent. Total sales for H1 stands at 18, 66,349, growth of 19.7 per cent. Over 55 percent share in domestic motorcycle market. Launches first-of-its kind music video to celebrate 25 years of Hero-Honda.

SOME HERO HONDA HIGHLIGHTS


The board of directors of Hero Honda has approved the splitting of equity shares to five equity shares of Rs 2 each from the present one equity share of Rs 10 each. It commenced production of engine components in Jan.'87 to reduce manufacturing cost. In 1990-91, Hero Honda promoted a company - Hero Honda Finalize - to provide lease finance to its customers. In 1993-94, the company launched a new model Splendor. Hero Honda's main characteristics are its four-stroke engine technology; fuel efficiency and low exhaust pollution levels. It exports to around 31 countries including Srilanka, Africa, west Asia, Bermuda, Zaire, and Paraguay. The company also introduced Street, 4-stroke step through motorcycle in the year 1998.During 1999-2000, it launched its most powerful and fast bike CBZ, powered by a 156 cc engine. The company is also investing Rs 300 crs to roll out a new motorcycle model every year till 2002 in collaboration with Honda. The new models are expected to be in the range of 100cc and 156cc engine capacity segment. It has also increased its installed capacity of motorized two wheelers by 3, 00,000 No during the year under review. It has also participated in India Tech Expo in Nigeria. The response shown to the products was very encouraging in the fair and the company expects to clock a higher export sale during the current financial year. Hero Honda has launched a new 100-cc motorcycle named Passion in the first month of 2001 in six colors.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


The company said that the new two-wheeler will incorporate enhanced functionality combined with strengths of riding comfort and fuel efficiency. Both the growth rate and profit margin will be under pressure in future. With the four-stroke segment being fragmented between various contenders, Hero Honda's domination will get diluted over a period of time. Meanwhile, in January 2006, Hero Honda registered a 7.3% rise in motorcycle sales to 195,000 units. But compared to the December 2005 sales figure of 125,000 units, the growth rate of 16% is redeeming. In the April 2005-January 2006 period (10 months), sales rose by 22.7% to 1.42 million units from 1.16 million in the year-ago period. Even as the motorcycle sales figure for January 2006 is being termed modest, players are disappointed that the company's own target of 173,000 units for the month has been missed. Hero Honda has set out a full year (FY 2004-05) target of 1.8 million vehicles. It will have to sell over 186,000 vehicles over the next two months to achieve that target. On 31 January 2006, the Hero Honda scrip was included in the derivatives segment of the BSE as well as NSE. The inclusion in the derivatives list is expected to generate more interest in the stock. Earlier, on 10 January 2006, Hero Honda unveiled its third quarter (ended 31 December 2005) results. It registered a 14.7% rise in net profit to Rs 152.8 crore (Rs 1.52 billion), compared to Rs 133.22 crore (Rs 1.33 billion) in the corresponding period of the previous year. Net sales increased by 12.8% to Rs 1,376.04 crore (Rs 13.76 billion) from Rs 1,219.47 crore (Rs 12.19 billion). Both net profit and sales were in line with market expectations. A capitalmarket.com poll of nine automobile analysts Hero Honda is the largest player in the motorcycle segment. Focused on contemporary design and style, the company has a comprehensive range of bikes in its stable viz;

1) CD Dawn 2) CD DELUXE 3) SPLENDOR NXG 4) SUPER SPLENDOR 5) SPLENDOR + 6) PASSION PLUS 7) GLAMOUR DRUM+SELF
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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY 8) GLAMOUR FI


9) CBZ XTREME

10) HUNK 11) KARIZMA


12) PLEASURE

EVENTS
2003 Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian Companies) 2002 Bike Maker of the Year by Overdrive Magazine Winner of the Review 200 - Asia's Leading Companies Award (4th Rank amongst top 10 Indian Companies) Sponsored 'India-England Women's Cricket Series' Sponsored 'Hero Honda Masters Golf Championship' Dawn model introduced Entrepreneur of the Year Award conferred upon the Chairman, Mr. Brijmohan Lall by Business Standard Company of the Year for Corporate Excellence by the Economic Times Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh, Harbhajan Singh and Zaheer Khan as Brand Ambassadors Business Leadership Award conferred upon the Chairman, Mr. Brijmohan Lall by Madras Management Association 2001 Bike Maker of the Year by Overdrive Magazine
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Most Respected Company in Automobile Sector by Business World Bike Maker of the Year by Overdrive Magazine

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Winner of the Review 200 - Asia's Leading Companies Award (9th Rank amongst top 10 Indian Companies) Passion model introduced Achieved OM - One million production in one single year Joy Model launched Entrepreneur of the Year Award conferred upon the Chairman, Mr Brijmohan Lall by Ernst & Young 50,00,000th Bike produced 'Three Leaves Award for Environment' to Hero Honda by Centre for Social & Environment Green Rating Project. Sponsored '21st Cinema Express Award' Sponsored 'India-England Test Series' Sponsored 'First Indian Television Academy Award'

2000

Sponsored 'Hero Honda NKP Salve Challenger Trophy' Sponsored 'Stardust Hero Honda Millennium Honours Award' Sponsored 'Hero Honda Masters Golf Championship' Appointed Sourav Ganguly & Hrithik Roshan as Brand Ambassadors Environment Performance Award to Hero Honda Dharuhera Plant by Haryana State Pollution Control Board Environment Management System of Gurgaon Plant certified ISO14001 by DNV Holland 4,000,000th motorcycle produced Sponsored '20th Cinema Express Award' Splendor declared World No. 1 - largest selling single two-wheeler model Passport Programmed - Customer Relation Programmed launched

1999
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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY 25,00,000th motorcycle produced CBZ model launched Sponsored '7th World Cup Cricket tournament' at England Environment Management System of Dharuhera plant certified with ISO 14001 by DNV Holland

Raman Munjal Memorial Hospital inaugurated Sponsored 'Hero Honda Masters Golf Championship' Suhana Safar Customer Relation Programmed launched 30,00,000th Motorcycle produced in December

1998 20,00,000th motorcycle produced Hero Honda Masters Golf Championship started Business Leader of the Year conferred upon the Chairman, Mr. Brijmohal Lall by Business Baron 1997 15,00,000th motorcycle produced Street model introduced Foundation stone of Raman Munjal Vikas Kendra foundation stone laid by Chief Minister of Haryana

Gurgaon plant inaugurated by Honda President Sponsored 6th Women World Cup Tournament Distinguished Entrepreneurship Award conferred upon the Chairman Mr. Brijmohan Lall By PHD Chamber of Commerce & industry 1200 motorcycles per day production started

1996 Hero Honda becomes first company to serve Army, Navy & Air Force with its 100cc motorcycles
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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY 1995

1000 motorcycles per day production started

800 motorcycles per day production started National Award for Outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award - Presented by President of India) The Analyst Award 1995 presented to Hero Honda Motors Limited on being ranked 9th amongst the most investor rewarding Companies in India

1994

Splendor model introduced 10,00,000th motorcycle produced The Businessman of the Year award is conferred upon the Chairman Mr. Brijmohan Lall - by Business India Group of Publications

1993 1992 1991 1990


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750,000th Motorcycle produced Sponsored Hero Group - Five Nations Cricket Tournament

A school named Raman Kant Vidya Mandir inaugurated in memory of the first Managing Director of Hero Honda Motors Limited 500,000th motorcycle produced CD 100SS model introduced Mobile Service Workshop launched

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

400,000th Motorcycle produced Pegasus Award from Readers Digest for campaigning 'One Liter Road'

1989 1988 1987 1986 1985 First motorcycle (Model CD 100) produced 200 motorcycles per day production Quality circles launched Engine plant started 1,00,000th Motorcycle produced Hero Honda Family Club formed at Gurgaon 200,000th motorcycle produced Sleek model introduced 300,000th Motorcycle produced

Milestones
1983: Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed. Shareholders Agreement signed.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


1984: Hero Honda Motors Ltd. Incorporated. 1985: First motorcycle "CD 100" rolled out. 1987: First motorcycle "CD 100" rolled out. 1989: New motorcycle model - "Sleek" introduced. 1991: New motorcycle model - "CD 100 SS" introduced. 500,000th motorcycle produced. 1992: Raman Munjal Vidya Mandir inaugurated - A School in the memory of Founder Managing Director, Mr. Raman Kant Munjal. 1994: New motorcycle model - "Splendor" introduced. 1,000,000th motorcycle produced. 1997: New motorcycle model - "Street" introduced. Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated. 1998: 2,000,000th motorcycle produced.. 1999: New motorcycle model - "CBZ" introduced. Environment Management System of Dharuhera Plant certified with ISO14001 By DNV Holland. Raman Munjal Memorial Hospital inaugurated - A Hospital in the memory of founder Managing Director, Mr. Raman Kant Munjal. 2000: 4,000,000th motorcycle produced. Environment Holland. Babasabpatilfreepptmba.com Page 24 Management System of Gurgaon Plant certified ISO-14001DNV

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Splendor declared 'World No. 1' - largest selling single two-wheeler Model. "Hero Honda Passport Programme" - CRM Programme launched. 2001: New motorcycle model - "Passion" introduced. One million productions in one single year. New motorcycle model - "Joy" introduced. 5,000,000th motorcycle produced. 2002: New motorcycle model - "Dawn" introduced. New motorcycle model - "Ambition" introduced. Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh, Harbhajan Singh and Zaheer khan as Brand Ambassadors. 2003: Becomes the first Indian Company to cross the cumulative 7 million sales mark Splendor has emerged as the World's largest selling model for the third calendar Year in a row (2000, 2001, 2002). New motorcycle model - "CD Dawn" introduced. New motorcycle model - "Splendor +" introduced. New motorcycle model - "Passion Plus" introduced. New motorcycle model - "Karizma" introduced 2004: New motorcycle model - "Ambition 135" introduced. Hero Honda became the World No. 1 Company for the third consecutive year. Crossed sales of over 2 million units in a single year, a global record.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Splendor - World's largest selling motorcycle crossed the 5 million mark New motorcycle model - "CBZ*" introduced. Joint Technical Agreement with Honda renewed. Total sales crossed a record of 10 million motorcycles. 2005: Hero Honda is the World No. 1 for the 4th year in a row New motorcycle model - "Super Splendor" introduced New motorcycle model - "CD Deluxe" introduced New motorcycle model - "Glamour" introduced New motorcycle model - "Achiever" introduced First Scooter model from Hero Honda - "Pleasure" introduced 2006: Hero Honda is the World No. 1 two-wheeler co. for the 5th year in a row. 2008: Hero Honda is the World No. 1 two-wheeler co. for the 8th year in a row

Awards & Recognitions to Hero Honda Motors Limited

2006

Hero Honda Achiever won NDTV Profit Car India & Bike India Awards 2006 for the Motorcycle of the Year and Bike up to 150

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


cc of the year.

Hero Honda Glamour won NDTV Profit Car India & Bike India Awards 2006 for up to 125 cc of the Year. Hero Honda's chairman, Mr. Brijmohan Lall Munjal was presented with the "Padma Bhushan," a prestigious award from the Indian government.

2005

2004

Hero Honda awarded as the best governed company in the private sector from the Institute of Company Secretaries.

Hero Honda Motors was ranked 3rd in Asia's leading companies award by Far Eastern Economic Review. Bike Maker of the Year by Overdrive Magazine. Most Respected Company in Automobile Sector by Business World (January 27, 2003 issue).

2003

Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian companies) Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia's Leading Companies Award (4th Rank amongst the top 10 Indian companies). Entrepreneur of Year Award by Business Standard. Company of the Year of ET Awards for Corporate Excellence. Giants International Award to the Chairman in the field of Business & Industry.

2002

Business Leadership Award by Madras Management Association. Entrepreneur of the Year Award by Ernst & Young. Winner of 3 Leave Award for showing Corporate Environment Responsibility in the Automobile Sector by Centre for Science & Environment.

2001

Winner of the Review 200 - Asia's Leading Companies Award (9th Rank amongst the top 10 Indian Companies).

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Bike Maker of the Year by Overdrive Magazine

ORGANISATION PROFILE
ASHWINI MOTORS : AUTHOURIESED SERVICE & SPRES OF HERO HONDA, GADAG STARTED : SEPTEMBER 1994.

FOUNDER: TURNOVER OF 2008-2009:

JAGADEESH .K. JALI 41 LAKHS (EXCEPT MOTOR CYCLES) I.e. Only Spares and service

SALES OF 2008-2009:

693 MOTOR CYCLES

ADDRESS :

ASHWINI MOTORS NEAR BHOOMARADDI CIRCLE P.B. ROAD GADAG-586101. P.H:- 08372-236814.

ORGANISATION CHART Chair person Babasabpatilfreepptmba.com (partners)


General ManagerExecutives Sales

Page 28 Work supervisor Head Mechanics Work Manager Mechanics

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Accounts Department

Spar Part Department

Sales Department

Servicing Department

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

WORK ALLOCATION CHART

Work Manager
C.K.JALI

Front Officer Supervisor LINGRAJ Name IMTIYAJ Name DANIAL Name ZAFAR

Work Shop Supervisor Team A Soloman Team B Basu Team C Raju

Washing Supervisor HANUMANTH

Delivery Supervisor C.K.JALI

Warranty In charge Chandru

Service Follow-up (post service followup) Venktesh

Passport program in charge Chandru

Computer Operator J.K.JALI

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

ORGNISATION DEPARTMENTS
Sales Department Service & repair Department RTO work Department Spare part Department. SALES DEPARTMENT: In this department all the matters regarding sales& purchases are handled. Here sales executive meet the customer & brief them with the all the details required information. Here sales executive gives quotations, brief description about the required bike model. SERVICE & REPAIR DEPARTMENT

Work Manager

Work Supervisor

Head Mechanics M/C C M/C C

M/C

M/C

M/C

In this department all the matters regarding service & repair are taken care. This department is well structured work supervisor address the problem & gives the customer delivery time then he passes the work slip to head mechanic. Then head mechanics distributes the work with the mechanics teams. And problem salving process is carried out.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


RTO work department: In this department all the matters regarding issuing of temporary registration, temporary insurance, temporary passing of new bikes are handled. All the necessary paper work required for temporary passing is handled in this department. Spare part department: In this department spare part required by mechanics are stored. And issued on requirement of the mechanics when necessary. In this department large stock of Hero Honda spare part are stored to avoid customer inconvenience.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Product Profile:
Hero Honda Karizma

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 223 cc Max Power: 16.66 bhp @ 7000 rpm Max Torque: 18.35 Nm @ 6000 rpm Ignition Type: A.M.I. Starting system: Kick start/Self start Transmission: 5 speed Suspension Front Suspension: Telescopic fork Rear Suspension: Swing arm with hydraulic shock absorber Brakes Front Brake: 276 mm disc Rear Brake: Drum brake 130 mm Tyres Front Tyre Size: 2.75 x 18 Rear Tyre Size: 100/90 x 18 Babasabpatilfreepptmba.com Page 33

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Electrical headlamp: 35/35 W Fuel Tank Fuel tank capacity: 15 liters Dimensions Width: 755 mm Wheel Base: 1355 mm Length: 2125 mm Height: 1160 mm Ground clearance: 150 mm Ex-Showroom Price Delhi: Rs. 72,200 Hero Honda CBZ Xtreme

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 149.2 cc Max Power: 14.4 PS @ 8500 rpm Max Torque: 12.8 Nm @ 6500 rpm Ignition Type: A.M.I. Starting system: Kick start/Self start Babasabpatilfreepptmba.com Page 34

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Transmission: 5 speed Suspension Front Suspension: Telescopic fork Rear Suspension: Swing arm with hydraulic shock absorber Brakes Front Brake: 240 mm disc Rear Brake: Drum brake 130 mm Tyres Front Tyre Size: 2.75 x 18 Rear Tyre Size: 100/90 x 18 Electrical headlamp: 35/35 W Fuel Tank Fuel tank capacity: 12.3 liters Dimensions Width: 765 mm Wheel Base: 1325 mm Length: 2080 mm Height: 1145 mm Ground clearance: 145 mm Ex-Showroom Price Delhi CBZ Xtreme Disc + Self: Rs. 57,501 CBZ Xtreme Disc + kick: Rs. 55,501

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Hero Honda Achiever

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 149.1 cc Max Power: 13.4 bhp Max Torque: 12.8 Nm Ignition Type: A.M.I. Starting system: Kick start (self start optional) Transmission: 5 speed Suspension Front Suspension: Telescopic fork Rear Suspension: Swing arm with hydraulic shock absorber Brakes Front Brake: 130 mm drum brakes (240 mm disc optional ) Rear Brake: Drum brake 130 mm Tyres Front Tyre Size: 2.75 x 18 Rear Tyre Size: 3.00 x 18 Babasabpatilfreepptmba.com Page 36

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Electrical headlamp: 35/35 W Ex-Showroom Price Delhi Achiever Disc + Self: Rs. 53,450 Achiever Disc + Kick: Rs. 50,740 Achiever Drum + Self: Rs. 51,650 Achiever Drum + Kick: Rs. 48,950

Hero Honda Glamour Fi

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 124.8 cc Max Power: 9 bhp @ 7000 rpm Max Torque: 10.35 Nm @ 4000 rpm Ignition Type: Digital C.D.I. (Fuel Injected) Starting system: Kick start (self start optional) Transmission: 4 speed

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Suspension Front Suspension: Telescopic fork Rear Suspension: Swing arm with hydraulic shock absorber Brakes Front Brake: 130 mm drum brakes (240 mm disc optional ) Rear Brake: Drum brake 130 mm Tyres Front Tyre Size: 2.75 x 18 Rear Tyre Size: 3.00 x 18 Electrical headlamp: 35/35 W Fuel Tank Fuel tank capacity: 12 liters Dimensions Width: 735 mm Wheel Base: 1265 mm Length: 2005 mm Height: 1070 mm Ground clearance: 150 mm Ex-Showroom Price Delhi Drum Brake & Kick start: Rs. 51,990 Disc Brake & Self Start: Rs. 55,990

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Hero Honda Glamour

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 124.7 cc Max Power: 9 bhp @ 7000 rpm Max Torque: 10.35 Nm @ 4000 rpm Ignition Type: A.M.I. Starting system: Kick start (self start optional) Transmission: 4 speed Suspension Front Suspension: Telescopic fork Rear Suspension: Swing arm with hydraulic shock absorber Brakes Front Brake: 130 mm drum brakes (240 mm disc optional ) Rear Brake: Drum brake 130 mm Tyres Front Tyre Size: 2.75 x 18 Rear Tyre Size: 3.00 x 18

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Electrical headlamp: 35/35 W Fuel Tank Fuel tank capacity: 13.6 liters Dimensions Width: 735 mm Wheel Base: 1265 mm Length: 2005 mm Height: 1070 mm Ex-Showroom Price Delhi Glamour Alloy Disc + Self: Rs. 48,250 Glamour Alloy Drum + Self: Rs. 46,250

Hero Honda Pleasure

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 102 cc Max Power: 7 bhp @ 7000 rpm Babasabpatilfreepptmba.com Page 40

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Max Torque: 7.85 NM @ 5000 rpm Ignition Type: C.D.I. Starting system: Self start Suspension Front Suspension: Bottom link with Spring-loaded Hydraulic Damper Rear Suspension: Swing arm with Spring-loaded Hydraulic Damper Brakes Front Brake: Drum brake 130 mm Rear Brake: Drum brake 130 mm Tyres Front Tyre Size: 3.5 x 10 Rear Tyre Size: 3.5 x 10 Electrical headlamp: 35/35 W Fuel Tank Fuel tank capacity: 5 liters Dimensions Width: 705 mm Wheel Base: 1240 mm Length: 1750 mm Height: 1100 mm Ground clearance: 125 mm Ex-Showroom Price Delhi: Rs. 36,740

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Hero Honda Super Splendor

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 124.7 cc Max Power: 9 bhp @ 7000 rpm Max Torque: 10.35 NM @ 4000 rpm Ignition Type: A.M.I. Starting system: Kick start/self start Transmission: 4 speed Suspension Front Suspension: Telescopic fork Rear Suspension: Swing arm with hydraulic shock absorber Brakes Front Brake: Drum brake 130 mm Rear Brake: Drum brake 130 mm Tyres Front Tyre Size: 2.75 x 18 Rear Tyre Size: 2.75 x 18

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Electrical headlamp: 35/35 W Fuel Tank Fuel tank capacity: 12 liters Dimensions Width: 735 mm Wheel Base: 1265 mm Length: 1995 mm Height: 1095 mm Ground clearance: 150 mm Ex-Showroom Price Delhi: Rs. 44,150 Hero Honda Passion Plus

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 97.2 cc Max Power: 7.35 bhp @ 8000 rpm Ignition Type: C.D.I. Starting system: Kick start Transmission: 4 speed Babasabpatilfreepptmba.com Page 43

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Suspension Front Suspension: Telescopic hydraulic shock absorber Rear Suspension: Swing arm with hydraulic shock absorber Brakes Front Brake: 130 mm drum brakes (Disc optional) Rear Brake: Drum brake 130 mm Tyres Front Tyre Size: 2.75 x 18 Rear Tyre Size: 3.00 x 18 Electrical headlamp: 35/35 W Fuel Tank Fuel tank capacity: 12.8 liters Dimensions Width: 720 mm Wheel Base: 1235 mm Length: 1980 mm Height: 1060 mm Ground clearance: 160 mm

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Hero Honda CD Deluxe

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 97.2 cc Max Power: 7.5 bhp @ 7500 rpm Max Torque: 0.77 Kg-m @ 6000 rpm Ignition Type: C.D.I. Starting system: Kick start Transmission: 4 speed Suspension Front Suspension: Telescopic fork Rear Suspension: Swing arm with hydraulic shock absorber Brakes Front Brake: 130 mm drum brakes Rear Brake: Drum brake 110 mm Tyres Front Tyre Size: 2.75 x 18 Rear Tyre Size: 2.75 x 18

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Electrical headlamp: 35/35 W Fuel Tank Fuel tank capacity: 10.5 liters Dimensions Width: 720 mm Wheel Base: 1235 mm Length: 1965 mm Height: 1045 mm Ground clearance: 165 mm Ex-Showroom Price Delhi: Rs. 35,400

Hero Honda Hunk

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Dimensions & Weight Length (mm) Width (mm) Height (mm) Performance Max. Horsepower Max. Torque (kg m/rpm) Engine Model Designation Starting Displacement (cc) Ignition Bore & Stroke Suspension Front Rear Brakes Type Rear Tyres Front Fuel Tank Price

2080 765 1095 10.6 Kw (14.4 Ps ) @ 8500 rpm 12.80 N-m @ 6500 rpm Air Cooled, 4 - Stroke Single Cylinder OHC Self Start/Kick Start 149.2 Advanced Microprocessor Ignition System (AMI) 57.3 X 57.8 mm Telescopic Hydraulic Shock Absorbers 5 Step Adjustable Gas Reservoir Suspension GRS Disc: 240 mm Dia Disc - Non Asbestos Type Internal Expanding Shoe Type (130 mm), Non Asbestos Type. 2.75 X 18 42P 12.4 Litre Rs 55,000 to 57,000

Hero Honda Splendor Plus

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Engine Type: 4 stroke Cooling Type: Air Cooled Displacement: 97.2 cc Max Power: 7.35 bhp @ 8000 rpm Ignition Type: C.D.I. Starting system: Kick start Transmission: 4 speed Suspension Front Suspension: Telescopic hydraulic shock absorber Rear Suspension: Swing arm with hydraulic shock absorber Brakes Front Brake: 130 mm drum brakes Rear Brake: Drum brake 110 mm Tyres Front Tyre Size: 2.75 x 18 Rear Tyre Size: 2.75 x 18 Electrical headlamp: 35/35 W Fuel Tank Fuel tank capacity: 10.5 liters Dimensions Wheel Base: 1230 mm Ground clearance: 159 mm RS 39000 EX SHOW ROOM DELHI

Hero Honda Splendor+ is warranted for a period of 2 years or 30,000 kms, whichever is earlier, from the date of purchase? Babasabpatilfreepptmba.com Page 48

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


The new Splendor plus is destined to redefine all parameters of performance. A motorcycle that is capable of delivering mileage that is unmatched even by the legendary Hero Honda standards, along with enhanced power. Ride it to find the perfect combination of everything that you ever wished for in a motorcycle. Splendor is a bike that combines style and economy and thus away from the type frame of the other Hero Honda models. It offers both performances and works. It has good works excellent handling characteristics and smooth ride over any type of terrains. Thanks to the changes done to the suspension at front and rear as well as the New Frame design. All these factors attribute to the splendor being one of the best selling 4 wheelers. In India one of the main features is the placement of utility box which has the tool box inside it.

Features:
1 2 3 4 5 6 Multi Reflector tail light for improved spot-light visibility Trendy, vibrant graphics New design silencer Multi reflector headlight adorned with an attractive new visor New stylishly contoured mudguard Disc brake to keep you in control

SPLENDOR PLUS SPECIFICATIONS


Engine 4-stroke, OHC, Single Cylinder, air - cooled,
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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY Displacement Compression Ratio Max Power Max speed Clutch Type Transmission Final drive Ignition Starting Frame Suspension Dimensions (LxWxH) Wheel base Ground clearance Curb weight Tires Brakes 97.2cc 9.1:1 7.5ps @8000rpm 85Kmph multi plate wet type 4-speed constant mesh roller chain digital CDI ignition (AMI) Advanced micro processor ignition system Kick start, self start (Optional) tubular double cradle Front: telescopic hydraulic fork Rear: Active hydraulic spring loaded model 1995 x 735 x 1095mm 1230mm 150mm 109Kg Front: 2.75 x 18 -4PR/42P Rear: 2.75 x 18 6PR/48P Front drum type: internal expanding type 130mm DA Front disc type: hydraulic disc type -215mm (Dia optional) Rear: internal expanding type -130 mm Dia Fuel tank capacity Head light 10.5Ltrs (reserve 1.4 Ltr) 12v 35/35W Multi Reflector Halogen Bulb AC Type

AVAILABLE IN FOLLOWING COLOURS:

Black
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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

High Blaze

performance red blue metallic silver metallic

Cloud Hi

granite blue grey blue

Tornado

Excellent

MAINTENANCE SCHEDULES
Proper care & maintenance are paramount for trouble free operation & optimum performance of your motorcycle. Hero Honda offers 6 free services on all its motorcycles. You should avail these services within a year or as per the below mentioned km range, whichever is earlier

First Free service Second Free service Third Free service Fourth Free service Fifth Free service Sixth Free service

500-750 km 2500-2800 km 5000-5500 km 7000-7500 km 9000-9500 km 11000-11500 km

You should ensure that each paid service is availed within 60 days from date of service or as per the recommended schedule.

NEW RATES
COMPANY HERO HONDA HERO HONDA HERO HONDA HERO HONDA MODEL CD Deluxe SUPER SPLENDOR SPLENDOR + PASSION PLUS PRICE Rs 35000.00 Rs 43850.00 Rs 38350.00 Rs 41100.00
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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY HERO HONDA HERO HONDA HERO HONDA HERO HONDA HERO HONDA HERO HONDA HERO HONDA HERO HONDA BODY OF REPORT
Primary data was collected by administration questionnaire of 100 customers. The questionnaire was specially framed to meet the requirement of survey. I aimed for the following Directly contact the random sample of customers of Hero Honda and collect information with reference to survey.

CBZ XTREAM KARIZMA AMBITION PLEASURE GLAMOUR ACHIEVER HUNK GLAMOUR FI

Rs 57,325.00 Rs 72,200.00 Rs 45395.00 Rs 36,050.00 Rs 45,900.00 Rs 50,740.00 Rs 54,050.00 Rs 51,450.00

INTERVIEW TECHNIQUE
Direct personal interview was conducted in all cases using direct structured and self administered questionnaire.

CONCLUSION AND RECOMMENDATION


Analysis was based on the results of the survey conducted. The recommendations based on analysis are also incorporated.

MARKETING RESEARCH
Marketing research according to American marketing association is defined as Marketing research is the function which link the consumer, customer and public to the marketer through information, information used to identify and define marketing opportunities and problems generate, refine and evaluate marketing actions, monitor marketing performance and improve understanding of marketing as a process

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Marketing research is systematic design collection analysis and reporting of data relevant to a specific marketing situation facing an organization. Every marketer need research marketing research engage in a wide verity of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior to studies of pricing, product, distribution and promotion activates. Although most large companies have their own marketing research departments, they often use outside firms to do special research takes as special studies. A company with no research department hasnt bought the series of research firms.

STEPS IN RESEARCH DESIGN PROCESS The above diagram explains the research design process 1) Define the research problem

2) Estimation of value of information to the provided by the research

Babasabpatilfreepptmba.com method 3) Select the data collection

Page 53

9) 8) 7) Prepare sample proposal 6) Specify the research approach 5) Evaluate measurement financial cost 4) Select thethe ethics ofthetechniques analytical the research time and

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

BODY OF THE REPORT: MARKET POTENTIAL

The maximum achievable combined sales volume for all sellers of a specific product during a specific time period, in a specific market. The total amount of a product that customers will purchase within a specified period of time at a specific level of industry-wide marketing activity The upper limit of market demand. The share a company can hope to get for its product;

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


The total to which a market can be expected to grow over a period. Potential, achievable sales volumes. That portion of a market that a company can hope to capture for its own product.

STATEMENT OF PROBLEM Main objective


To know the Market Potentiality of Hero Honda Splendor Plus in GADAG CITY.

Sub objective
2) To know the satisfaction level of customers towards Hero Honda. 3) To determine the effectiveness of advertising of Hero Honda. 4) To get a better understanding of the purchasing pattern of consumer through

communication
5) To analyze the attitude of consumer towards Hero Honda.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Scope of research
The research was undertaken to gather information from the customer about the Market Potentiality towards Hero Honda Splendor plus and the study was restricted only within GADAG CITY. The reason for confining the scope of the research the GADAG CITY were 2) One of the fast growing cities in India and represents huge market for scope with more than 3 lakh people. 3) It is one of the commercial areas.

METHODOLOGY
The research design chosen was descriptive in nature as it involved effectiveness study to determine the awareness of the company as its products since the population in Gadag is very vast, it is difficult to carry out 100% study with in a limited time period. Hence sample survey technique of method was adopted for the study field work was carried out to collect the necessary data (through schedule questions/personal interview) Sampling techniques Population Sample size Sampling unit : : : 3 lakhs 100 consumers collection of data was made from customer i.e. Respondents.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Tools for data collection c. Primary data: A structural interview schedule/questionnaire was used as a tool for primary data collection from respondents. d. Secondary data: Books, Journals, Magazines, websites.

Limitation of the study


Any study undertaken entails a number of limitation but a market research seems to entail more than its share because it involves a lot of fields work 3) A constraint of time limited my sample was to only a few representative of the universe. 4) The study was restricted and certain area of Gadag city only. 5) The reluctance on the apart of respondents to be in receptive method 6) This study is time bound and may not be applicable with passage of time (due to changes in market price of existing brand and introduction of new brands etc).

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

ANALYSIS AND INTERPRETATION


1) Age

Cumulative Valid 15-20 20-25 25-30 30-40 Total Frequency 7 34 38 21 100 Percent 7.0 34.0 38.0 21.0 100.0 Valid Percent 7.0 34.0 38.0 21.0 100.0 Percent 7.0 41.0 79.0 100.0

age

40

30

Frequency

20

10

0 15-20 20-25 25-30 30-40

age

Interpretation According to survey it is clear that 15-20 age of respondents 7%, 20-25 age34%, and 25-30 age 38% & 30-40 age 21%.

2) Occupation
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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Valid Frequency Percent Valid government employee private employee student businessmen other Total 9 22 18 45 6 100 9.0 22.0 18.0 45.0 6.0 100.0 Percent 9.0 22.0 18.0 45.0 6.0 100.0

Cumulative Percent 9.0 31.0 49.0 94.0 100.0

occupation

50

40

Frequency

30

20

10

0 governm ent em ployee private em ployee student bussinessm an other

occupation

Interpretation According to above graph it is clear that 9% Government employee, 22% Private employee, 18% Student, 45% Businessmen & 6% Others.

3) Do you have a bike?

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Cumulative Valid yes no Total Frequency 79 21 100 Percent 79.0 21.0 100.0 Valid Percent 79.0 21.0 100.0 Percent 79.0 100.0

do you have a bike?

80

60

Frequency

40

20

0 yes no

do you have a bike?

Interpretation According to the survey it is clear that 79% people are having own bike &21% people are not having own bike.

4) Which company?
Frequency Percent Valid Percent Cumulative Page 60

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Valid

Hero Honda Bajaj T.V.S Yamaha not respondent Total

36 18 8 6 32 100

36.0 18.0 8.0 6.0 32.0 100.0

36.0 18.0 8.0 6.0 32.0 100.0

Percent 36.0 54.0 62.0 68.0 100.0

which company?

40

30

Frequency

20

10

0 Herohonda Bajaj T.V.S Yamaha not respondent

which company?

Interpretation From the above graph it is clear that the most of respondent having hero Honda bike @36%, 18% Bajaj, 8% T.V.S, Yamaha 6%, and 32% Not respond.
5) Which model?

Valid Frequency Percent


Valid Splendor plus 37 37.0

Cumulative Percent
37.0 Page 61

Percent
37.0

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Discover 125 Apache Gladiator Not respondent Total 10 1 5 47 100 10.0 1.0 5.0 47.0 100.0 10.0 1.0 5.0 47.0 100.0 47.0 48.0 53.0 100.0

which model?

50

40

Frequency

30

20

10

0 Spelndor plus Discover 125 Apache Gladiator Not respondent

which model?

Interpretation From the above table clear that 37% respondent has choice Splendor plus model, 10% Discover 125 model, 1% Apache, 5% Gladiator, 47% not respondent. 6) What purpose purchasing this particular model?

Cumulative Valid Quality Resale value Frequency 10 21 Percent 10.0 21.0 Valid Percent 10.0 21.0 Percent 10.0 31.0 Page 62

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Mileage Good looking Not respondent Total 15 33 21 100 15.0 33.0 21.0 100.0 15.0 33.0 21.0 100.0 46.0 79.0 100.0

what purpose purchasing this particular model?

40

30

Frequency

20

10

0 Quality Resale value Mileage Good looking Not respondent

what purpose purchasing this particular model?

Interpretation From the above graph it is clear that 10% of respondent considering quality, 21% of resale value, 15% of mileage, 33% Considering Good looking 21% not respondent.

7) Are you satisfied with your bike?

Cumulative Valid Frequency performance 34 Mileage 12 Maintance cost 15 After sales service 12 Percent 34.0 12.0 15.0 12.0 Valid Percent 34.0 12.0 15.0 12.0 Percent 34.0 46.0 61.0 73.0 Page 63

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


mention if any Not respondent Total 5 22 100 5.0 22.0 100.0 5.0 22.0 100.0 78.0 100.0

Are you satisfied with your bike?

40

30

Frequency

20

10

0 performance Mileage Maintance cost After sales service mention if any Not respondent

Are you satisfied with your bike?

Interpretation It is clear that 34% of them are satisfied through Performance Mileage 12%, Maintainance cost 15%, After sales service 12%, Mention if any 5% & 22% Not respondent.

8) If you are using a vehicle before buying this motor cycle?

Valid Frequency Valid yes 41 no 39 Not respondent 20 Total 100 Percent 41.0 39.0 20.0 100.0 Percent 41.0 39.0 20.0 100.0

Cumulative Percent 41.0 80.0 100.0

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

if you are using a vechile before buying this motor cycle

50

40

Frequency

30

20

10

0 yes no Not respondent

if you are using a vechile before buying this motor cycle

Interpretation From the above graph it is clear that 41% of respondents using before buying this motor cycle, 39% not using vehicle and 20% not respondent.
9) While purchasing this motor cycle model I compared it with of other two wheeler companies also? the model

Cumulative Valid YES NO Not respondent Total Frequency 35 44 21 100 Percent 35.0 44.0 21.0 100.0 Valid Percent 35.0 44.0 21.0 100.0 Percent 35.0 79.0 100.0

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while purchasing this motor cycle modle i compared it with the model of other two wheeler companies also
50

40

Frequency

30

20

10

0 YES NO Not respondent

while purchasing this motor cycle modle i compared it with the model of other two wheeler companies also

Interpretation From the above graph it is clear that 35% respondent comparing the other two-wheeler company, 44% not comparing the other company and 21% not respondent. 10) If yes, the other models that I compared it with are,

Cumulative Valid Hero-Honda bikes Bajaj bikes T.V.S.bikes Yamaha bikes Honda bikes Not respond Total Frequency 13 18 4 1 3 61 100 Percent 13.0 18.0 4.0 1.0 3.0 61.0 100.0 Valid Percent 13.0 18.0 4.0 1.0 3.0 61.0 100.0 Percent 13.0 31.0 35.0 36.0 39.0 100.0

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

if yes, the other model that i compared it with are,

60

Frequency

40

20

0 Hero-honda bikes Bajaj bikes T.V.S.bikes Yamaha bikes Honda bikes Not respond

if yes, the other model that i compared it with are,

Interpretation From the above graph it is clear that for 13% of respondents comparing to Hero-Honda, 18% of respondent compare Bajaj, 4% T.V.S bikes, 1% of Yamaha bikes, 3%of Honda bikes and 61% of the more respondents not comparing.

11) What are the most important reasons for purchasing this particular

this model?

Cumulative Valid Frequency Engine capacity 15 Model reputation 11 Resale value 12 Good look style 37 Durability 5 Not respondent 20 Total 100 Percent 15.0 11.0 12.0 37.0 5.0 20.0 100.0 Valid Percent 15.0 11.0 12.0 37.0 5.0 20.0 100.0 Percent 15.0 26.0 38.0 75.0 80.0 100.0

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

w hat are the m ost im portant reasons for purchsing this particular this m odel?

40

30

Frequency

20

10

0 Engine capacity M odel reputation Resale value G ood look style D urability Not respondent

w hat are the m im ost portant reasons for purchsing this particular this m odel?

Interpretation From the above graph it is clear that 15% of respondent to purchase the bike for engine capacity, 11% model reputation, 12% of Resale value, 37% of more people purchasing the vehicle for good/look style, 5% of Durability, and 20% not respond.

12) Would like to purchase a new bike?


Cumulative Valid yes Frequency 29 Percent 29.0 Valid Percent 29.0 Percent 29.0 Page 68

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


no not respond Total 11 60 100 11.0 60.0 100.0 11.0 60.0 100.0 40.0 100.0

Would like to purchase a new bike ?

60

50

40

Frequency

30

20

10

0 yes no not respond

Would like to purchase a new bike ?

Interpretation It is clear that 29% of respondents would like to purchase a new bike 11% of not purchase the new bike and 60% of respondent not respond.
13) When you would like to purchase the new bike?

Valid Valid 3-months 1year 6months Frequency 5 5 8 Percent 5.0 5.0 8.0 Percent 5.0 5.0 8.0

Cumulative Percent 5.0 10.0 18.0


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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY above 1year 17 Not respond 65 Total 100 17.0 65.0 100.0 17.0 65.0 100.0 35.0 100.0

When you would like to purchase the new bike ?

60

Frequency

40

20

0 3-months 1year 6months above 1year Not respond

When you would like to purchase the new bike ?

Interpretation From the above graph it is clear that 5% of respondents intend to purchase new bike 3months, 5% of them intend to purchase 1 year,8% of them intend to purchase 6 months, 17% of respondent to purchase the new bike above 1year and 65 % of not respond. 14) Which company's bike would you like to purchase?

Cumulative Valid T.V.S Bajaj Hero Honda Honda Not respond Total Frequency 3 1 26 2 68 100 Percent 3.0 1.0 26.0 2.0 68.0 100.0 Valid Percent 3.0 1.0 26.0 2.0 68.0 100.0 Percent 3.0 4.0 30.0 32.0 100.0

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

Which company's bike would you like to purchase?

60

Frequency

40

20

0 T.V.S Bajaj HeroHonda Honda Not respond

Which company's bike would you like to purchase?

Interpretation From the above graph it is clear that 3% of respondents intend to purchase T.V.S, 1% of them intend to purchase Bajaj, 26% of them intend to purchase HeroHonda,2% of them intend to purchase Honda and 68% of them not respond.

15) Are you aware of new bike Hero-Honda Splendor plus?


Cumulative Valid yes no Total Frequency 86 14 100 Percent 86.0 14.0 100.0 Valid Percent 86.0 14.0 100.0 Percent 86.0 100.0

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

A re you aw are of new bike H ero-honda S plendor plus?

100

80

Frequency

60

40

20

0 ye s no

A re you aw are of n ew bike H ero -ho nd a S p lend or plu s?

Interpretation From the above graph it is clear that 86% of them are aware of Hero Honda Splendor plus and 14% of them are not aware of Hero Honda Splendor plus.

16) How do you come to know about the Hero-Honda splendor plus?

Cumulative Valid T.V.advertisement Friends Family Self interest News paper Frequency 40 14 11 4 4 Percent 40.0 14.0 11.0 4.0 4.0 Valid Percent 40.0 14.0 11.0 4.0 4.0 Percent 40.0 54.0 65.0 69.0 73.0 Page 72

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


advertisement Model reputation Not respond Total 13 14 100 13.0 14.0 100.0 13.0 14.0 100.0 86.0 100.0

How do you com to know about the Hero-Honda splendor plus? e

40

30

Frequency

20

10

0 T.V. advertisem ent Friends Fam ily Self intrest News paper advertisem ent M odel reputation Not respond

How do you com to know about the Hero-Honda splendor plus? e

Interpretation It is clear that maximum percentage(40%) of respondents has come to know about Hero Honda Splendor plus through TV ads, 14% of respondents Friends, 11% of family, 4% of self-interest,4% News paper advertisement, 13% of them model reputation, and 14% not respond.

17) Are you aware of features Hero-Honda Super splendor given below?
Valid Frequency Valid Multi Reflector tail light Trendy, vibrant graphics New design silencer Multi reflector headlight Self start 28 16 16 3 19 Percent Percent 28.0 16.0 16.0 3.0 19.0 28.0 16.0 16.0 3.0 19.0 Cumulative Percent 28.0 44.0 60.0 63.0 82.0
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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY Not respond Total 18 100 18.0 100.0 18.0 100.0 100.0

Aey ua a eo fe tu e H r -H n aS p r s le d r g e b lo ? r o w r f a r s e o o d u e p n o iv n e w

3 0

Frequency

2 0

1 0

0 M lti R fk c u e e tir ta lig t il h T nyv r n re d , iba t ga h s r p ic N wd s n e e ig s ne ile c r M lti re c r u fle to h a lig t ed h S lf s r e tat N tr s o d o ep n

Aey ua a eo fe tu e H r -H n aS p r s le d r g e b lo ? r o w r f a r s e o o d u e p n o iv n e w

Interpretation From the above graph it is clear that 28% of respondents aware of multi reflector tail light, 16% of them Trendy, vibrant graphics,16% of them New design silencer, 3% Multi reflector headlight,19% of them aware of Self start,& 18% of not respond.

18) What purposes the vehicle will be use?


Valid Valid commuting work Going out with wife/family Carrying goods for business purpose Going to school/college Traveling for field work Other (specify) Not respond Total Frequency Percent 30 30.0 10 3 25 15 4 13 100 10.0 3.0 25.0 15.0 4.0 13.0 100.0 Percent 30.0 10.0 3.0 25.0 15.0 4.0 13.0 100.0 Cumulative Percent 30.0 40.0 43.0 68.0 83.0 87.0 100.0

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

w a p r o et ev h lew b u e h t up s h e ic ill e s ?

3 0

Frequency

2 0

1 0

0 cmu g o m tin w rk o G in o t w o g u ith w /fa ily ife m C rry g a in g o sfo od r b s es u in s p r oe up s G in to o g sho o g c o l/c lle e T v llin fo ra e g r fie w rk ld o Oe th r (s e ify pc ) N t re p n o sod

w a p r o et ev h lew b u e h t up s h e ic ill e s ?

Interpretation From the above graph it is clear that 30% of them respondent will use the vehicle for commuting the work, 10% of them respondent Going to out with wife and family,3% of respondent carrying the goods for business purpose,25% of them Going to school/college, 15% of them Traveling for field work, 4% of them other, and 13% of them not respond.

MAJOR FINDINGS
Approximately 80% of opportunity is present for Hero Honda Splendor plus in Gadag city. Earns fair amount of profit from better Quality service. The office staff is very helping nature; they help the customer in the all regards. The credit facility which will be provided by the Hero Honda Motors is welcomed. Quality image of Hero Honda Brand is considered as the important factor while purchasing a new bike.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Hero Honda Splendor plus has got some unique features such as Multi-reflector tail light, Trendy vibrant graphics, New design silencer, Multi-reflector headlight, magh wheel which were appreciated by the customers and various types of colors. According to the survey to identify the problem shortage of supply. There is a problem of advertising and road shows. According to the survey to identify the problem of credit facility. There is a non-authorized organization was there to effect the authorized dealer by the way of sales and spares.

RECOMMENDATIONS 1. Market Capturing


To capture a wide range of market Hero Honda Motors should also focus more on advertisement like sign boards, pamphlets and making announcements in local languages etc.

2. Diversity
As the suggestion will show that new branch office to the Ashwini Motor has to be opened near by Betgeri or Ron road.

3. Credit

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


The credit facility which will be provided by the Hero Honda Motors is welcomed. Some strict actions should be there in case of delay in payment 4. To solve the problem of shortage of supply. 5. To give more service to customer. 6. According to me there shortage of supply to solve this problem the owner has been invest or order more then supply will automatically increase then sales will be more.

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Market Potentiality of Hero Honda Splendor Plus in GADAG CITY

CONCLUSION
As from the project we conclude that there is a huge market for Hero Honda Splendor Plus. The new features of Splendor plus were appreciated by customers and company has a good reputation in the market for its quality products. It is observed that Ashwini Motors is performing well to satisfy the customer needs and requirements in time. Since last decade it is earning a good percentage of profit. As there is great Potentiality for Splendor plus the dealer should take optimum use of this opportunity.

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BIBLIOGRAPHY
* Marketing management * Principles of marketing * Marketing research Philip Kotler Kotler and Armstrong Donald. S. Tull Deli Hawkins * Website www.herohonda.com www.google.com

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MARKET POTENTIALITY OF HERO HONDA SPLENDOR PLUS QUESTIONNAIRE


Sir / Madam
2) Name 3) Age 4) Occupation :-______________________________________ :-15-20 Student Others 5) Do you have a bike? a) Yes 6) Which Company? a) Hero Honda c) TVS 7) Which Model? a) Splendor plus c) Apache b) Discover125 d) Gladiator b) Bajaj d) Yamaha b) No 20-25 25-30 30-40 Private employee Businessman :-Government employee

(if no go to question no 15)

8) What Purpose of purchasing this Particular Model? a) Quality c) Mileage b) Resale Value d) good looking

9) Are you satisfied with your bike? a -Performance b -Mileage c -Maintenance cost d -After sale service e -Mention if any ____________
10) If you are using a Vehicle before Buying this Motor Cycle? a) Yes b) No

11) (If Yes) The Two Wheeler I was most frequently before buying this vehicle was 12) A) while purchasing this motorcycle model I compared it with the model of other Babasabpatilfreepptmba.com Page 80

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


Two wheeler companies also, a) Yes b) No

13) B) If Yes, the other models that I compared it with are, a) Hero Honda bikes c) TVS bikes b) Bajaj bikes d) Yamaha bikes e) Honda

14) What are the three most important reasons for purchasing this particular model? Are, (TICK THREE BOXES ONLY) Engine Capacity (cc) Low maintenance cost Power/Pick up Easy finance scheme Fuel efficiency Riding comport New bike in the Market Service Network Model reputation Feel proud to own it Resale value Good looks/style Reasonable Price Driving on rough roads Easy to ride Durability

15) Would you like to purchase a new bike? a -Yes b -No (if no go to question no 24) 16) When you would like to purchase the new bike? a -3 months b -1 year c -6 months d -Above 1 year 17) Which companys bike would you like to purchase? a -TVS b -Bajaj c -Hero- Honda d -Honda e -Mention if any _____________
18) If for some reason this motor cycle was not available, I would have bought, as my Second choice: - Model_________________________ Company:-___________________________________ 19) I did not buy my second choice because 1) Less power 2) Short-term warranty 3) High fuel Consumption 4) Not so attractive looks 5) Friends/relatives did not recommend 6) Preferred color not available 7) start-out speed not good 8) after sales service not good Babasabpatilfreepptmba.com Page 81

Market Potentiality of Hero Honda Splendor Plus in GADAG CITY


9) Less popularity of the brand 11) Maximum speed not good 13) High price 10) Limited service network 12) High down payment

20) Are you aware of new bike Hero Honda Splendor plus?

a -Yes

b -No

(if no go to question no 24)

21) How do you come to know about Hero Honda Splendor plus? a -TV advertisement b -Friends c -Family d -Self interest e -Newspaper advt. f- Model reputation 22) Are you aware of features Hero Honda Super Splendor given below? Sl. No. Features Yes No a. Multi Reflector tail light b. Trendy, vibrant graphics c. New design silencer d. Multi reflector headlight e. Self start
23) What purposes the vehicle will be use? (Cross two boxes only) a) Commuting work b) Going out with wife/family c) Carrying goods for business purpose d) Going to school/college e) Traveling for field work f) Others(specify)______________________________ 24) Any suggestions you would like to give

_______________________________________________________ _______________________________________________________
THANKS FOR YOUR KIND CO-OPERATION.

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