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Lack of Anonymity You are putting out information about your name, location, age, gender, and many other types of information that you may not want to let others know. Most people would say be careful, but no one can be certain at any given time. As long as people can know who you exactly are, then some can find ways to do you in. Scams and Harassment There is a potential for failure of security in both personal and business context. While many sites apply certain measures to keep any of these cases of harassment, cyber-stalking, online scams, and identity theft to an absolute minimum, you still may never know. Time Consuming If this is not your kind of thing, that it would just be a waste of time for you. The key to social networking is that it is supposed to be fun, whether you are just doing it for kicks or clicking around for business purposes. That should be reasonable enough for anyone, but there are those people who don't see the point. For them, it can be a disadvantage. Now thereis something to really think about. Nothing is without a blemish, but those of this type of
networking shouldn't really be that much of a concern regarding your safety. As long as you go along without making big mistakes, then it is all good. You can take advantage of the Internet phenomenon that continues up to this day. Once you understand the advantages and disadvantages of social networking, then you can cruise through without fail. http://www.everyday-wisdom.com/social-networking.html Nothing has changed the Web more than the rise of social networking sites. Before social networking, the World Wide Web was full of interesting information, but there was little opportunity to contribute or participate. Today, social networking sites are fulfilling the potential of the Web: connecting people across the globe. But why do they matter so much? "With social networks, we're able to visualize the connections between individuals, says Fred Stutzman, Ph.D. student and...
Subject : Month-Year : Author/s : Topic : Article Details :
Computers Apr 2010 Samir Kapadia Chartered Accountant Social Networking: Boon or Bane
led by Mark Zuckerberg. Facebook as we know it today. After legal problems in 2007. to video sharing sites. while they serve ones personal needs. the damage was done — „high-end‟ users had begun switching over to Facebook.Schools using it to send out information to its students (IIM Calcutta took its first step in Dec. lets get on with the basics. (Incidentally have you tried google buzz ?) MySpace : Quite popular with musicians and actors. where one could look up old colleagues and exchange information. Social networks give you an impression of being in a space of your own. With added impetus from technological advancement. with hundreds of million users. Having understood this background. car. I am aware that we have the old & faithful postcard. thoughts. it is far behind in the global popularity stakes. but by then. from breaking news. Virtual market places — to meet like-minded people. the tweets on „IIMC‟ reflect a broader use of Twitter than most celebrity users seem able to comprehend). was akin to a school/college yearbook — a photo album.). among other things. they are equally useful in meeting one‟s business or professional needs. To name a few : Online friends networks : Facebook : The world‟s largest social network. etc. the only difference being that it was in the form of an electronic billboard. social networks. It soon opened out to other US campuses and eventually in 2006. Once a hit with users. There are various types of online social media — from social networks of friends and professionals. Orkut substantially cleaned up the network. and yes the telephone rentals have dropped drastically so we can always call our friends or send an sms or chat with them on the net. this Google-owned service was set up by former Google engineer Orkut Büyükkökten in his spare time. initially. blog links to CAT and campusplacement updates. Presently. to microblogging services. began when a small group of Harvard students. who use the site to host music and movie clips. Video sharing : YouTube : . Orkut : At one time Orkut India‟s most popular social network. 2008. Orkut has faced some issues because of its previously open nature. decided to keep in touch with each other. They allow you to mingle with like-minded communities (discussing ideas or experiences on your latest trek.For the uninitiated. are : Forums for sharing materials. Social networks are unique in the sense that. Enhance social and political communications (Apparently social networking contributed significantly to President Obama‟s campaign). pictures. over time this electronic billboard evolved to social networks as we know them today. purchase of new camera. telegram. B. share videos. social networks were networks or meeting places set up by people who wanted to „keep in touch‟ or team up after starting their career. etc. The following examples would illustrate this : Social networks allow you to keep in touch with family members staying in a different city (Yes. this site was picked up by Rupert Murdoch‟s NewsCorp a few years ago and its immense popularity made Google give it a lucrative advertising deal. to everyone. but imagine reaching out to all your friends and relatives at one go with added interactivity). developments in networking technology and mobile phones.
Linkedin is showing profits) through advertising and „premium‟ membership. in the sense that it claims to be profitable (i. Virtually every large company and executive has a LinkedIn account and there are examples galore of how India Inc. Business and social media : The ultimate transformation that is taking place today is within the business landscape. Apparently. Extremely popular among India Inc. these users are the most sought-after customers with high disposable incomes. Internet sites such as Facebook. According to estimates. and LinkedIn have exploded in popularity. strengthen their brands and even hire people. While some dismiss them as a waste of time. For companies in India. Also. over 10 minutes of content is being uploaded on to the service. if the blogger allows it.000 people. (A Harvard study estimated that 10% of these users. Other sites include Vimeo and DailyMotion. and companies with clear online media plans are waking up to the fact that they can . of which two million are from India (the secondlargest user base after the US). giving easy access to a potentially huge amount of new business. though. Moreover. India has one of the largest Internet population in the world — some 60 million regular users (not including mobile access). anyone with net access can post a comment on the blog. The most popular free blogging services online where anyone can set up a blog are : Blogger/Blogspot WordPress LiveJournal Microblogging : Twitter : This is a blazingly fast-growing service : one estimate put Twitter‟s growth at a staggering 1. created 90% of the content. worldwide — and increasingly so in India — where companies are beginning to leverage informal social networks to engage customers.e. Immensely popular and highly useful during breaking news events such as 26/11. and growing by the day. which can be moderated. Only a third of Twitter users are active. This site is possibly unique among social networks.382% a month with an estimated 100 million users. you can watch IPL3 matches on this network).) Twitter essentially allows users to send out their thoughts in 140 characters or less. Twitter. (In fact. and India has an active „Twitterati‟ of an estimated 10. users from India cannot access Hulu. Blogging : Most blogging sites are also „social media‟ by definition — they allow anyone and everyone to create a blog. but has now reached a stable phase. Online professional networks : LinkedIn : According to last year‟s statistics (current number would be higher).YouTube has started a video revolution — it‟s as simple as that. soothe ruffled feathers. Several Indian companies are now embracing the service. the reasoning is simple : While Indian PC and Internet penetration rates are relatively lower than the West. The service — which allows anyone to upload video clips on to the net — from your baby‟s first steps to a music video that you recently shot — commands a big chunk of Internet traffic today. Blogging is the oldest form of „read-write‟ online social media. there are 41 million users on LinkedIn. by and large. every minute of the day.. is using LinkedIn to find talent and do more. Some of the users who have left their indelible mark using this tool — Sashi Tharoor and of course Apro SRK. Other video sharing services : Hulu is a video service promoted by US TV network NBC and has high-quality online broadcasts of their shows.
having a presence in online social media or running ads there doesn‟t mean that the company will emerge an overnight success. Apollo Hospitals. but never release how many were translated into sales.” As a matter of fact even presently. (A clever idea. The landscape is littered with them. at around 17. There are few benchmarks to measure success online unlike television adverts. a pioneer in online social marketing. A spokeperson for the company said “We engage with people on these sites.” she says.” According to experts. Watch this space for the pitfalls and the dark side of social marketing. importantly. Another problem is that of measuring success. The second part of this article will be printed in the next issue of the BCAJ. Here is a real life instance of how social media can influence change : Take a look at the interactive digital marketing site that Tata Motors built when the Nano was launched. classifying a „successful campaign‟ in social media is extremely difficult and can also be manipulated using something called „click fraud‟. the nature of stakeholders involved. Even though there are advanced analytical tools available on the Internet. For instance. when Tata Motors did launch the Nano. Also. far from it. but I would neither buy nor I would sell anything using social media. The company set up groups on Facebook and Orkut hoping to target the numerous official „Nano‟-centric groups that had parked themselves on the site. There are others — Herseys.000 members.000 members. Avoiding traps : Its important to understand that social media isn‟t for everyone and should not be used for everything. social media is the new in-thing and these hucksters are simply surfing the next big wave. Realising that there are several online communities for the highly popular Swift. Those that don‟t. “It is a great way of getting messages about your company across. many of whom have no legitimate professional experience in the field. are much smaller than the largest un-official group on Orkut with around 52. hoping to get rich. there was no mistaking its intention to use a full-fledged social media strategy. “It is a misconception among many that this is a procedural thing.reap the benefits of engaging with this audience. Much like the Internet company era. Also. risk losing the customers that they already have or slipping behind their more savvy competitors. It is a highly creative space that requires that marketers identify the space. but far removed from a social media forum. too.) However. it has created an online platform to bring together the 2. Nokia — to name a few. where people could customise colours and pick their favourite ones — thereby (ahem) sneakily helping the car company figure out which ones to use on the Nano. which it‟s clearly not. 929 A One of the most commonly asked questions today is “are you on Facebook?” or “did you check out the latest pics on my profile?” It is amazing how social networks have completely changed . there are other members who come up to defend the car. strangely enough. In fact. the company actively enlisted bloggers and talked to the community during pre-launch activities for its latest Ritz. we often find that before we can react to the criticism. to listen to people—and not try and sell things to them. the biggest mistake that anyone can make is to use the medium to push their products. what makes people tick within that space and. Here‟s another example : Maruti Suzuki India is. Also. Dominos.500 disparate online Swift users‟ clubs in India. This site had games built into it. We react to criticism of our car and try to explain our position. Earlier this year. the Chief Marketing Officer of a large corporate group shared his experience saying online social media is not an ideal platform for business to business (B2B) interactions. To its complete surprise. the official groups on these two sites. A company can claim any number of sign-ups for a digital campaign. it found that one unofficial group on Orkut dwarfed the official ones — and it would have been a fatal mistake to ignore members not under the official Nano fold. beware of social media experts.
Started in 2004. but too much of it can affect our social progress. Facebook achieved another milestone by completing five successful years over the Web. with time it grew rapidly to become the leading social network throughout the world. Social networks are definitely a boon to the society. Talk to people personally or over phone. if you find a friend not using any of the popular social networking services. In fact. it seems strange. This has given software developers another reason to come up with innovative applications in tune with the contemporary lifestyle. Such is the power of social networking today. which is indeed worth appreciating. the extent of outdoor physical activity has also declined in case of school going children. what led to its success? One of the biggest reasons is word-of-mouth or rather word-of-mouse publicity. as people prefer expressing themselves online. but at the cost of personal interaction. becoming a must-visit Web destination for all. People today can‟t imagine living without social networking. . get engaged in face-to-face communication and use social networking within limits to balance your life. Those who do not get enough time to access their desktops often use a mobile device to stay connected with their friends. Also. This is also one of the main reasons why personal interaction has been affected to a great extent. The whole discussion here is not to demean social networking. What‟s even more interesting is that adults are using social networks more than the younger demographic today. It has become a daily routine no matter where you are. Just recently. mostly comprising of Harvard students. something which has never happened before the last year or so. And it only seems to grow stronger and stronger in the future. As social networking becomes a topic of discussion for youngsters. But there are also people who do not support this growing trend mainly because of its negative impact on the society. However. So. Facebook had only a handful of users in its network initially. Thoughts like “is he/she living in today‟s world” and “how can he/she afford to miss such a great thing when the entire world is buzzing around it” start coming to your mind the moment you realize your friend‟s absence on the site. most of them want to be alive and kicking on the network and share their likes and dislikes with people. It is doing what it has to do – connect people with their loved ones. it is interesting to know how mobile phones are shaping the use of social networks today. However. Communication has become rapid. But whether to overuse it and affect our social life or not is in our hands. If you observe carefully. problem arises when youngsters overuse these applications and compromise their social life by constantly updating their profile to let people know how „cool‟ they are. Let technology not master you.people‟s habits. The argument is that social networking is slowly taking over face-to-face communication.
2010 . Read the rest of this entry » Posted in Business and Social Networking/Social Media | Tagged: communication. etc. social media was a hot-spot for companies belonging to the hospitality. social media marketing | Leave a Comment » Social Media Opportunities for the Direct-to-Home Industry Posted by Vaibhav Kalamdani on May 21. Read the rest of this entry » Posted in Business and Social Networking/Social Media | Tagged: direct-to-home. Another important component to identify is what environment these members are conversing in. travel & tourism and the financial services industry. social media. social media. 2010 Not so long ago. Videocon d2h | 1 Comment » India’s Leading Mutual Fund Company “UTI” Embraces Social Media Posted by Vaibhav Kalamdani on January 15. 2011 How often do you come across Brands that speak the community‟s language and tone? The basic mantra of social media marketing is to understand who your members are. Facebook. what tone do they speak in. But now that the time spent by average users on the social media sites has increased significantly. dth. and what is their want. YouTube. Twitter. where they are from. we have several companies from other industries stepping on the gas and rolling out their official platforms on popular sites like Facebook. conversation. a set of members at a seminar would react and communicate differently compared to Facebook. community.Challenge for Social Media Marketers: Adjusting to Community Conversation Dynamics Posted by Vaibhav Kalamdani on June 29. For example.
Read the rest of this entry » Posted in Business and Social Networking/Social Media. recently marked their presence on social media to engage with their consumers. UTIMF UTI Mutual Fund | 3 Comments » Pepsi Dumps Super Bowl for Social Media Posted by Vaibhav Kalamdani on December 26. 2009 Those who are skeptical about social media‟s popularity and ability might put their thinking caps on after reading this post. The next process involves voting. that‟s exactly what Pepsi would be focusing on. in an effort to leverage social media. has opted to award grants of thousands of dollars in its “Pepsi Refresh Project”. 2009 . Finally. Twitter and YouTube to spread its message “Kisney Sikhai India ko Investment ki Bhasha” indicating that UTI MF has taught India the Language of Investment. Read the rest of this entry » Posted in Business and Social Networking/Social Media. For those unaware. Super Bowl is the championship game of the National Football League. the amount of money ($20 million) saved by not advertising through Super Bowl would be diverted to the project in form of prizes. which would be rolling out in January.Unit Trust of India. smart ways to getting rich. social media. super bowl | 1 Comment » Bharti AXA General Insurance sets on a Stress-free Journey on Social Media Posted by Vaibhav Kalamdani on November 23. popularly known as UTI. The mutual fund giant has set up official accounts on social media platforms like Facebook. The leading mutual fund company – with over 1 crore investor portfolios – has taken the digital route to promote the “Language of Investment” by addressing user queries and helping them achieve a stable financial life. Pepsi. Social Media Promotions | Tagged: marketing and promotion. It would allow people to visit the “Refresh Project” via several social media platforms and suggest ideas on how the brand could refresh their community. As social media is all about people and communities. social media. and is considered as the most-watched American television broadcast. World‟s renowned cola brand Pepsi has astonished the advertising industry by its latest move to ignore Super Bowl this year and instead focus on social media. It conducts activities that lead people to think about investments. Pepsi Refresh Project. wealth management. 2010. Social Media Promotions | Tagged: marketing and promotion. etc. which would be carried out during February. social media marketing.
Asia is the biggest market for the FMCG companies to market their products. social media. embrace social media and using it effectively to create a strong online presence. but also on the society.Brands that are helpful always find a special place in the consumers‟ heart. Read the rest of this entry » . with demand escalating from fast-developing nations like China and India. social media marketing | Leave a Comment » Unilever Ambitious About Asian Market. it aims at encouraging people to lead a “holistic” life by involving Mickey Mehta. Lux and Comfort through social media. marketing and promotion. We‟ve already seen companies like Ford. The aim is to target specific regions and engage users via certain social media platforms like blogs. India‟s Holistic Health and wellness Guru. Apparently. corporate giants are making sure not to be left behind in experimenting the latest marketing medium. there are companies that are taking an extra step to make sure they create a positive impact not only on the business front. video-sharing sites. Besides. Bharti AXA General Insurance has a dedicated micro-site that focuses on providing solutions to people who are in stress. Coca Cola. 2009 Looking at the rate at which social media is growing amongst small businesses across the world. to share his health tips and secrets. Social Media Promotions | Tagged: Bharti AXA. As more and more companies follow the “social media” way to reach out to their customers. Bharti AXA is the latest company to join this list and use social media in a healthy way to promote its messages. Read the rest of this entry » Posted in Business and Social Networking/Social Media. Pond‟s. etc. etc. General Motors. Being aware of the growing competition. FMCG mogul Unilever is all set to whirl the social media wand in the Asian market. Now. Unilever has decided to promote three of its popular brands. Southwest Airlines. its time for FMCG (Fast Moving Consumer Goods) companies to set the gear high and ride its benefits! According to Advertising Age. Adopts Social Media Posted by Vaibhav Kalamdani on October 31.
etc. views and knowledge about a particular place. social media marketing. likes and dislikes. hotel. Virtual Tourist. As companies realize the power of Twitter in helping them connect with their present and potential customers. like every coin has two sides. Though it is beneficial in nature. 2009 There‟s an explosion of social media sites that are ready to assist the travel and hospitality industry reach out to both. are making their presence felt as well. social media marketing. As users increasingly use forums. seek answers to their queries and assist others in need.Posted in Business and Social Networking/Social Media. their existing as well as potential customers. marketing and promotion. social media. it can also prove to be dangerous if not monitored and used effectively. However. the micro-blogging service has created a strategic business position across the globe. FMCG. They are soon becoming an online destination for users to share their travel pictures. other niche sites like WAYN. review sites and social networking sites to share their experience. Social Media Promotions | Tagged: digital media. the popularity of these social media platforms is certainly on the rise. etc. so does Twitter. There are already thousands of brands leveraging it as part of their social media activity. travel | 3 Comments » Twitter can be Dangerous to your Brand … Sometimes Posted by Vaibhav Kalamdani on July 23. Read the rest of this entry » . Read the rest of this entry » Posted in Business and Social Networking/Social Media | Tagged: hospitality. While Facebook and Twitter are still the favourites for most of the travel and hotel companies. social media. along with several others keen to use it for the first time. 2009 Twitter has become a very important site for businesses today. Unilever | Leave a Comment » Social Media Expands Horizon for Travel and Hotel Companies Posted by Vaibhav Kalamdani on September 26. LonelyPlanet.
social networking | Leave a Comment » . but the growing significance of social media just cannot be ignored. The strategic partnership is a result of Vodafone‟s ambition to strengthen its connection with the music industry and MySpace‟s aim to enhance the experience of its users. An average consumer comes across hundreds of advertisements each day through television. Vodafone Music Reporter | Leave a Comment » Using Social Media as an Extension of Traditional Advertising Posted by Vaibhav Kalamdani on June 13. 2009 Collaboration is the need of the hour to grow and sustain. MySpace News | Tagged: MySpace. interests. text messages. and MySpace is doing exactly that. business. social media marketing. The Music Studio will allow users to remix the latest tracks. brand image. There are several businesses that consider social media as an expense rather than an investment. the ones that appeal his needs. and obtain tips and tricks to increase their band‟s profile. The social networking site has partnered with telecom major Vodafone to launch The Music Studio – an eight month campaign targeted towards music aficionados. Twitter News | Tagged: brand image. imagination. an individual remembers only few advertisements out of the major chunk that he comes across on that particular day. online reputation. Twitter | 1 Comment » MySpace and Vodafone Team Up To Create Music Sensation Posted by Vaibhav Kalamdani on June 20. partnerships. micro-blogging. Vodafone. internet. get insights from music experts. etc.Posted in Business and Social Networking/Social Media. Accessible in the UK. radio. Read the rest of this entry » Posted in Business and Social Networking/Social Media. thinking. hoardings. No doubt traditional mediums are important. and/or lifestyle tend to win over others when it comes to brand recall. At the end of the day. brand awareness. The Music Studio. behavior. Conventional firms often stick to the traditional advertising vehicles and are reluctant to use social media tools. However. social media. 2009 The success of a brand depends a lot on how well people familiarize with it. newspapers and magazines. Germany and Spain. Read the rest of this entry » Posted in Business and Social Networking/Social Media | Tagged: brand. which is not a desirable move today.
Facebook led the race with about 700% increase in total time spent on the site by users. while Twitter recorded a growth of over 3700%. MySpace. 2009 Traditional broadcasting in the US has some serious competition from online video. Read the rest of this entry » Posted in Social Networking/Social Media Trends | Tagged: e-mail. US market. Nielsen Online. The mammoth year-on-year increase from 1. is transforming the lives of US Web users. The findings of the research are very interesting and provide useful insights as to how social media. While this may seem to be exciting news. Trendstream. Social Networking/Social Media Trends | Tagged: Facebook. social media. which is compiled by Lightspeed Research for social media research consultancy Trendstream. the report also warns that the behavior of social networking users is erratic and can turn the tables for any popular social networking site. and especially online video. Long term competitor MySpace slipped back 31%. Global Web Index.Social Networking Up 83% in a Year.S. as per a recent data released by the Global Web Index. The data. YouTube | Leave a Comment » Users Prefer Social Networks over E-mail Posted by Vaibhav Kalamdani on March 9. video sharing. Twitter | Leave a Comment » Online Video Rules Other Social Media Platforms in the US Posted by Vaibhav Kalamdani on May 29. 2009 Nielsen Online released latest figures of the social networking industry. 2009 Until now. MySpace News.9 billion in April 2009 made it the top performing social networking site in the category. „member communities‟ are accessed by . social networks. stating that the time spent on these sites jumped 83% from previous year in the U.7 billion minutes in April 2008 to 13. social networking. Not surprisingly. it is now the fastest growing media platform in history. as it can be seen from the table below. Read the rest of this entry » Posted in Facebook News. which includes 16 countries in total. streaming video. social networking. has been released from the Global Web Index ahead of the full report. Facebook Leads the Race Posted by Vaibhav Kalamdani on June 3. online video. Lightspeed Research. But the recent study conducted by Nielsen Online has revealed some startling results in favour of social networking and blogs. With more than 70% of US online users watching video clips on the Web. checking e-mails was one of the most regular activities on the Web. According to the research firm. ahead of other popular social media activities like blogging and social networking.
according to data released by research firm Netpop. becoming the fourth most popular Web category. and ahead of personal e-mail. social network marketing. social networking. e-mail marketing. John Burbank. The results. Social networks have not only popularized increasingly over the years. generating one of the greatest demands for social networking industry. 2009 When social networks first started their journey. The winner who grabbed a major share of the pie is Facebook. suggest that social networking has become a more convenient way of keeping in touch than email. Just like American and European markets have shown a healthy response towards this growing trend.67 percent of the online audience. But the destiny of social networking has a different story to tell. Read the rest of this entry » Posted in Social Networking/Social Media Trends | Tagged: comScore. Read the rest of this entry » Posted in Social Networking/Social Media Trends | Tagged: Facebook. 2009 It is really interesting to see how social networks have changed users‟ perception and habits towards online communication. CEO at Nielsen Online believes that social networking has become a fundamental part of the global online experience. who would have thought they will become a buzzword in every corner of the world today? In fact. Asian markets have come out as a surprise package. Orkut. social networks | 1 Comment » Unbelievable! Social Networks Record 93% Growth Since 2006 Posted by Vaibhav Kalamdani on January 14. member communities. social networking India. social networks | Leave a Comment » . MySpace. which slowly and steadily expanded over a period of years and ballooned into a full-fledged global interaction space for people to get connected to each other. Nielsen Online. which are based on December 2008 data. social networking. Friendster. mobile social networking. Netpop Research. behind search. Read the rest of this entry » Posted in Social Networking/Social Media Trends | Tagged: blogging. many believed it to be a temporary phase which would die out soon once they become common and standard. social networking. e-mail. portals and PC software. showing a jaw dropping growth of 500% in the same period. but also recorded a growth of an astounding 93% since 2006. It all started with small communities. social networks | Leave a Comment » India – Hot Market for Social Networking Posted by Vaibhav Kalamdani on February 18. thanks to its open-invitation to all users from a previously schoolfocused network.
Flickr. on the other hand. is one of the major social media activities that concentrates primarily on identifying contacts and establishing links with them. one major stimulant fostering this change is social media and social networking. Some of the most prominent examples of social network sites are Facebook. Socialnetworkbuzz is a step towards understanding the importance of social media and social networking. Digg. Few popular examples of social media are YouTube. social networks. It includes activities that combine communication and technology to form images. The idea is to cover the latest and hottest buzz taking place in the social network sector and look at how individuals and businesses are getting affected by different measures and strategies adopted by this pulsating industry. social bookmarking. MySpace. Social networking. Social media refers to digital mediums like internet and mobile that engages people in sharing ideas and information with each other. photo and video sharing sites. Companies are realizing the tremendous potential that is still concealed and needs to be tapped urgently to meet their marketing goals and objectives. etc. Bebo. Twitter. a community building process that connects friends and family over the internet. words. etc. etc. Second Life. .ABOUT SOCIAL NETWORK BUZZ As we witness a huge turnaround in the way businesses are working today. LinkedIn. Wikipedia. Orkut. audios and videos that promote social interaction and build communities through various applications such as blogs.
with limited experience of the world. While many parents could be doing more important tasks. Parents in particular and schools in general are worried over the future prospects of their children as they spend much of their valuable time on social networking sites. listening to music or reading books. In a research carried out on the school and college students to study affects of social networking. While playing games. The concern is that vulnerable teenagers. more than what they used to spend on video games and playing and there is not much parents can do because children see parents doing the same every mornings. Another aspect is that parents are also addicted to social networking sites and they also regularly go online to check updates on websites. they prefer surfing and browsing on social networking sites. it was found that young people. tend to have more stomachaches and suffer from sleeping problems along with anxiety and depression. Both. Students are spending too much time on it. but in the name of that knowledge students waste time on so called gossips instead of doing something productive or educative. . In some of the schools. who use video games and social media more frequently. any adolescent is exposed to contacts with strangers whose intent was immediate suspect. a student devotes just that much time while he is doing the activity.Social networking sites are acting as a major distraction for students as they are spending too much time on them. The social networking sites generally contain shallow and trivial information in comparison to other sources of learning. Parents cannot teach their wards by giving example if they themselves do not follow one. where the authorities are least bothered whether the students are members of these sites and the teachers and students are friends to each other on those sites. schoolteachers and parents are also facing problems with this increasing popularity of social networking sites among students. This act encourages students too. but on social networking sites. there are schools. the student even when not browsing only thinks about the next update or comment he or she might post which is more harmful. newspapers and other educational resources. instead of utilising their time on books. On the other hand. Survey reports suggest that students‟ percentages have deteriorated after they opened a social networking site account. are entering an unknown place without adult guidance. the authorities have strictly warned students not to be a part of them otherwise they would face the music. Many students give reasons that by social networking they enhance their knowledge but in reality social networking sites only impart trivial knowledge. With such a small portion of the population having a presence online.
Many teachers are taking advantage of these sites. and are creating accounts for themselves so that they might hold their students accountable for actions. The students who logged into their social networking sites profile during studying ended up doing worse on their exams than those who did not. the adaptability of networking sites is doing more good for education than anything. The survey also analysed the studying habits of middle school. It was found that most students were only able to stay focused on their studies for about three minutes before engaging in some kind of communication like texting or mobile phone apps. According to the research.Also. to the best of their abilities. Social networking is harming . keep current on assignments. “Yes. blogs. world is becoming a global village and social networking sites are the platforms which provide a student to learn. projects. teens and young adults that log onto Facebook constantly tend to be more narcissistic. In present time. open conversations with their kids about how they are using technology. A teacher of a reputed school on anonymity said once while teaching she caught a boy chatting on a social networking site. to communicate. It is also said they were likely to suffer from paranoia.” she informed. Now a day it is seen that students have knowledge and active participation in social. and also update them on assignments. and not make judgments so they feel comfortable discussing how they behave with other kids online. if anything. anxiety and alcohol abuse. etc. This could be a plus point for shy kids and could help to get them out of their shells. political issues which in earlier times was difficult for a student to achieve. She was shocked to see that he was unfazed by his mistake and was continuously giving reason that he was just checking „update‟. and is entirely intended to enhance the educational experience by giving students a place to go outside of class to contact teachers. tests. one particular open-source networking site. to understand. and to ensure. Positive factors On a positive note. It suggested that the parents should have constant. high school and college students. even it is true that in this run of virtual socialising parents and siblings are lacking behind and a wide gap between parents and children have created. allowing them to share personal information with their friends and not have to deal with their reactions right away. that they do not shirk responsibility. the more likely they were going to develop an anti-social personality disorder. This could make children more aware that what they say online can hurt others and help them to avoid cyber-bullying. social media allows kids to practice life behind a safety curtain. The era of social media and broadcasting yourself to others frequently feeds right into the agenda of a narcissist. and quizzes. allows students and teachers alike to create profiles. In fact. Elgg. Sarojini Naidu College lecturer Seema Raizada said it is wrong to say that students are harmed by being active on social networking sites. the more frequently young people used social networking sites.
” he said. Priya said.students much more than anything else. standing on a queue or in the gaps between lectures. either while travelling.” . now my results have improved. consumed my most of the time. if a student talks to his friend on phone he will talk for maximum 10 minutes. After deactivating my profiles on several websites. “A huge time of ours is consumed in career related activities so we are left with very less time for socialising whereas on social networking sites we can stay active any time. “I used to be very active on social networking sites. More than 500 friends and several activities. For example. But after my half yearly examinations result lowered by 20 per cent I felt it was just due to my over social networking. but same conversation will take more than an hour on a social networking website which is more time consuming. Jitendra Singh Parmar said that being active on social networking sites does not mean that the relation with parents is minimised. A school student.
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