Latinos are the fastest growing “minority” group in the United States.

as compared with

Their population increased 55.2 percent from 2000 to 2012, compared with 6.1 percent for the nonLatino population and 12.2 percent 3.9% for the total 43.9% population.

White • $54,461 | Black • $32,584 | Asian • $65,469 U.S. Median Household Income • $49,777
Source: U.S. Census Bureau

Where Latinos Spend More Money

Median Household Income for Latino Families (2009)

Buying Power • Percent of Change by

Race/Ethnicity (2012–2017)

American Indians Asians Latinos Blacks Whites

43.9% 42.4% 42.2%

Groceries • Phone Services • Clothing • Footwear • Gasoline • Motor Oil


10 States With the Largest Latino Markets


Source: Selig Center for Economic Growth

New York $85 billion California $310 billion Colorado $22 billion Arizona $40 billion New Mexico $24 billion Illinois $46 billion New Jersey $44 billion Virginia $20 billion

Only Mexico has a 2% 42.2%Latino population larger than that of the United States.
Sources: U.S. Census Bureau, Selig Center for Economic Growth

4% 42.4%

Neva 50.8%


Total U.S

Source: Selig Center for Economic Growth

Texas $216 billion Florida $122 billion



EDUCATION Percentage of Latinos, 25 and Older, With at Least: A High-School Education
57% 50.8% 50.8% 44% 44% 62.9% 62.3% 62.3% 62.9% 57%

A Bachelor’s Degree or Higher
13.9% 13.9% 13.3% 13.3% 10.6% 10.6% 9.2% 9.2% 7.6% 7.6%

The 2012 DiversityInc Top 10 Companies for Latinos
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Kaiser Permanente Procter & Gamble Automatic Data Processing Colgate-Palmolive AT&T The Coca-Cola Company Deloitte Marriott International Sodexo MGM Resorts International

Total U.S. Population 87.1% 87.1% Total U.S. Population ’80 ’90 ’80 ’00 ’90 ’08 ’00 ’10 ’08 ’10

Total U.S. Population 29.9%29.9% Total U.S. Population


’90 ’80

’00 ’90

’08 ’00

’10 ’08


Source: U.S. Census Bureau

Between 2005 and 2016, college enrollment for U.S. Latinos is expected to increase by 45 percent, compared with 17 percent for the general population.
Source: U.S. Census Bureau


Ask the White Guy: Why Are Disparities in Income Distribution Increasing?


Does diversity and inclusion have anything to do with this?

Ask the White Guy: How Do We Recruit Latino College Grads?

The 2012 DiversityInc Top 10 Companies for Latinos

Carlos Orta of HACR

Corporate Diversity Lacks Latino Leaders: How Your Marketplace Value Will Suffer

What makes a company the place where all talent, but in this case especially Latino talent, wants to work, stay and fulfill potential? The companies on this list show consistent progress in their recruitment, retention and promotion of Latino employees, have active Latino resource groups, and have strong cross-cultural mentoring programs.

DiversityInc CEO Luke Visconti responds to one reader’s concerns about Latino-employee recruitment. See how his reaction emphasizes the importance of analyzing the diversity values of colleges and universities.

Talent Development Creates Ability for INROADS Students to Succeed
Talent development through the nonprofit INROADS internship program prepares Black, Latino and American Indian students for leadership.

Research shows that too few Latinos have a seat at the table. Is corporations’ ability to connect to the marketplace at stake?

Where’s the Diversity in Fortune 500 CEOs?

There’s a dearth of Black, Latino, Asian and women CEOs running major companies—but the DiversityInc Top 50 companies have better stats.

Diversity & Inclusion Milestone: More Than Half of U.S. Babies Are Black, Latino & Asian

Maria Castañón Moats

What will the future workforce look like, and how can your company ensure an inclusive environment?

Report Documents Lack of Diversity in the Federal Reserve Banks

Talent Development Drives PwC’s Success With Career Redemption

A report examines the lack of racial diversity in senior management and the scarcity of Latinos throughout the Federal Reserve System.

Talent development helped PricewaterhouseCoopers retain women managers and enhance its bottom line. Chief Diversity Officer Maria Castañón Moats is an example of career redemption.

Rutgers Future Scholars Enhances Talent Pipelines With Corporate-Student Outreach

An event with Ernst & Young served to inspire students from low-income families to become the next generation of accounting professionals.