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Mohammad Ali Jinnah University Islamabad Business Research Project . Program Project Title Supervisor's Name 01-Supervisor Sign Maximum Marks 100 Out of 100 50% WEIGHTAGE Out of 50% Grade 02-Client Sign 30% WEIGHTAGE OR Supervisor (in case there is no client) Maximum Marks Out of 100 Out of 30% 100 Grade 03-Examiner-I Sign (Presentation and Report) 10% WEIGHTAGE OR Supervisor (in case presentation is not possible) Maximum Marks Out of 100 Out of 10% 100 Grade 04.1-87 80.1-83 77.1-73 67.1-63 Below 60 .1-77 70.Examiner-II (Presentation and Report) Sign Maximum Marks 100 Out of 100 10% WEIGHTAGE Out of 10% Grade For Office Use Only Total %age Marks (1+2+3+4) Total 100% Final Grade Project Coordinator Signature Date Head Dean Remarks If Any: Grades A AB+ B BC+ C CD+ D F %age Above 90 87.1-67 60.summer 2011Final Evaluation Form Students Name Registration No.1-80 73.1-70 63.1-90 83.

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There is a lack of health facilities being provided in the city while the current health centers are out dated and not up to the living standard of the people. For this research project.Introduction: It has been observed that most families resided in Mirpur have elders living in the city even as most other family members are living abroad. labs. For this purpose. senior doctors. Over view of “Telesehat”: Telesehat is the Telemedicine solution provider for ever-increasing need for healthcare services throughout the world. Telesehat have new machinery. Telesehat is going to open their new branch in Mirpur because they found that people are from Mirpur come in rural areas for the basic health care services. people most often have to move or relocate to Rawalpindi/Islamabad.  First Pakistani company who developed a complete Telemedicine solution integrated with hospital/clinic management system  Development focus is to ensure that healthcare practitioner do not require extensive IT training  Local presence allows immediate onsite and offsite support to ensure 24 hour operations . Telesehat have worked to bridge the gap in healthcare services between rural and urban areas and brought basic healthcare to your doorstep. mostly senior doctors don’t want to go in small cities but Telesehat have senior doctors that should visit Mirpur. We also have to work to get information about the affordability of the people for modern health facilities. we have to look at Mirpur current environment regarding health facilities and issues. we have to start project on launching ‘Telesehat’ center at Mirpur. Due to this lack of modern health facilities. Our stakeholder is Telesehat which is going to launch this center. The situation calls for a solution to this problem.

therefore TeleSehat ensured that Tele Diagnosis should be compatible with all the available connectivity options which are: . Co-branding and partnership options  Team of seasoned professionals with extensive development and business knowledge  Development objective is to provide globally competitive solution with most cost-effective hardware integration compatibility How it works: As availability of internet in rural & remote areas is still not confirmed.

Sonology) ECG (Cardiology) X-Ray Scanner (Radiology) Digital Notepad (Prescription Writing) ELECTRONIC HEALTH RECORD (EHR) TeleDiagnosis enables the healthcare facilities to capture the patient’s clinical data through normal workflow. diagnostic snaps. so that it should support maximum healthcare domains and should assist each domain specialist according to their specific domain requirement.     DSL Fiber Optic EVDO Wi-Max Satellite CLINICAL DIAGNOSIS SUPPORT It was embedded into the system design of the TeleDiagnosis. TeleDiagnosis supports both paper-based records and film-based records data entry. are automatically stored in the system. whereas all the medical records generated while using TeleDiagnosis such as clinical prescriptions. Following are the peripherals which are integrated with TeleDiagnosis along with their corresponding domain:         Digital Stethoscope (General Medical) Digital Dermascope (Dermatology) Digital Otoscope (ENT) Digital Iriscope (Eye) Ultrasound (Gynecology. TeleDiagnosis application has a number of modes to facilitate the remote diagnosis of the patient. . laboratory reports. and vital signs.

And patients have to go out for their check up outstations. The hardware includes:      General Purpose Desktop/Laptops PCs Laser Printer Web Cameras Microphones Speakers Market Need: Mirpur have total population 3. We found patients about OPD were satisfied about medicine but there were not satisfied about doctors. We found there is round about 15 hospitals.     Lack of Modern health facilities Lack of efficiency Lack of advance labs Lack of advance equipments We have found that there is no hospital in Mirpur about Cancer and cardiology. There we .63 million. There are 3 big hospitals in Mirpur but having lots of complain about them.The EHR components are as follows:     Clinical Notes Administrative System Components Laboratory System Components Pharmacy System Components TECHNICAL HARDWARE In order to make Tele Diagnosis business viable. This will not only reduce the initial investment but hardware maintenance is also simple and cost effective. we ensure that the hardware required for this setup should be minimal.

Doctors are there inefficient so we can acquire 50 of their patients easily. People have to come out of city for old/fat diseases. . advance equipments. Doctors are inefficient and patients have to wait for doctors. Patients want their medicines that are from some big brand. According to our survey we asked to different doctors why OLD DOCTORS do not like to work there. We can acquire patients about heart or other big/fat diseases and Doctors send patients in big cities for lab tests. Patients regarding heart. We can acquire market regarding lab tests. cancer. We have found their people have less affected medicines and this is the need of Mirpur peoples. There a good/old hospital has almost 100 patients come in a day. There we have less old doctors. We have to give doctors advance equipments. We found that there is lack of modern health facility in Mirpur. It’s about 3 big/old/large hospitals in Mirpur and all of them having 100 patients on daily basis and all of them are inefficient so we can acquire 50% of their customers easily. In the response they said few old doctors worked here but after some time the left it because they couldn’t find advance equipments. There hospitals have less advance labs. radiology. through they could work better. There is no facility regarding neuron surgeons. We have to give them advance labs. and other diseases Hospitals in Mirpur have less modern health facility.found one institution regarding cardiology but there is no hospital and sufficient equipments in the Mirpur and we found old doctors have started work there but after few years they left due to less equipment. Its mean there is big gap regarding cancer hospital and neuron.

. Hospital and Healthcare Management is there to give you the best services within the sector through its various channels.Target Customers: The key to the success of any business is to reach the right person in the right time.

We found there even doctors were not satisfied about advance labs. We found people were not satisfied about emergency and other chronic diseases like Diabetes. We can get 350000Rs per month in case we will get 10% of the unsatisfied people about OPD. Operations. In which 65% people visit hospital for OPD. According to our survey 23% people visits out station for different diseases its mean there is a big gap in Mirpur. neurology. According to our survey 600 to 650 people visit hospital in a day at Mirpur. We can get 125000Rs per month in case we will get 10% of the unsatisfied people about Medical stores.  Total patients in a day 600-650 . A hospital with all the facility can earn 10 to 15 lakh per month. diabetes and other diseases. According to our survey 35% people in OPD were not satisfied.Who are our customers? Market size: Mirpur have total population 3.63 million. heart patient. We can get 1250000Rs per month in case we will get 10% of the unsatisfied people about chronic condition. and cancer. heart patients. 90% people that came there for lab test and operations were not satisfied at all. 20% people visit for emergency and other 15% people visit for other diseases like chronic. 95% people were not satisfied regarding emergency.

Obviously 136 people want more services or something different. One has to spend in OPD 500-1000. If we give better services and better doctors to patients so we can acquire round about 35 to 40 people. We will get revenue per month is 350000. 1000 include medicine and small kind of test. Its mean there is a big gap where 50% of people were not satisfied.6=14 14*1000=14000 Specialist fee/ Medical Officer Specialist fee/ Medical officer 14*1000=14000per day 14000*25=350000 per month The total number of unsatisfied patients is 136. If we talk about unsatisfied regarding OPD.If we will get 10% of unsatisfied patient is 14. We have 136 people regarding OPD are unsatisfied. In case we will get 10% unsatisfied patients about OPD 136 people were unsatisfied about OPD Total spending of people about OPD in one day 136*10%=13.      OPD 65% Satisfied with OPD 65% Unsatisfied with OPD 35% Satisfied with emergency Unsatisfied with emergency All other were unsatisfied 390 390*65%=254 390*35%= 136 120*20%=24 120*80%=96 600*15% =90 It‟s about 600 people in which 300 people were satisfied but others 300 were not satisfied. Expense if we get 10% unsatisfied patient Doctor fee Nurse 20000 Rs 10000 Rs .

. We will get revenue 700000 per month.Guard Admin/Acc Rent 8000 Rs 15000 Rs 50000 Rs Total Expense Profit If we get 10% unsatisfied patient Total revenue Total Expenses Profit 103000 Rs 350000 Rs per Month 103000 Rs=per Month 247000 = per month The total expenses are 103000 Rs and the total revenue is 350000. Profit: 350000-103000=247000 In case we will get 20% of unsatisfied patients In case we will get 20% of unsatisfied patients Total spending of 28 people about OPD in one day 136*20%=28patients 28*1000=28000 Total spending Include Specialist fee/ Medical Officer Specialist fee/ Medical officer 28patients*1000=28000per day 28000*25days=700000 per month If we will get 20% of the unsatisfied patients would be 28 patients.

Expenses In case we will get 20% of unsatisfied patients Doctor fee Nurse Guard Admin/Acc Rent 20000 Rs 10000 Rs 8000 Rs 15000 Rs 50000 Rs Total Expense Profit If we get 10% unsatisfied patient Total revenue Total Expenses Profit 103000 Rs 700000 Rs per Month 103000 Rs=per Month 597000 = per month The total expenses are 103000 Rs and the total revenue is 700000. Plan about pharmacy: In case we will get 10% of the unsatisfied people 136 people were unsatisfied about OPD Total spending of people about pharmacy in one day 136*10%=13.6=14 14*350=4900 Total spending on Medical stores Per month spending on medical stores 14*350=4900 per day 4900*25=122500 per month .

Expenses/Operational cost In case we will get 10% of the unsatisfied people Store keeper 10000Rs Rent Total Expense 10000 Rs 20000 Rs Profit If we get 10% unsatisfied patient Total revenue Total Expenses Profit 122500 Rs per Month 20000 Rs per Month 102500Rs per month In case we will get 20% people of unsatisfied patient 136 people were unsatisfied about OPD Total spending of people about pharmacy in one day 136*20%=28 28*350=9800 Total spending on Medical stores Per month spending on medical stores 28*350=9800 per day 9800*25=245000 per month Expenses In case we will get 10% of the unsatisfied people Store keeper Rent 10000Rs 10000 Rs .

8=5 Total spending of people about pharmacy in one day: 5patients *10000 = 50000 Rs Total spending on chronic condition day Per month spending on chronic condition month 5*10000=50000 per 50000*25=1250000 per .Total Expense 20000 Rs Profit If we get 10% unsatisfied patient Total revenue Total Expenses Profit 245000 Rs per Month 20000 Rs per Month 225000Rs per month Chronic patient: Incase 10% of patients 600 patients in a day and 8% people belongs to chronic condition 600*8%=48 and all patients were unsatisfied about OPD 48 people were unsatisfied about Chronic condition 10% of the unsatisfied patients 48*10% 48 4.

6=10 Total spending of people about pharmacy in one day: 10patients *10000 = 100000 Rs . Profit: 1250000-153000=1097000 Incase 20% patients 600 patients in a day and 8% people belongs to chronic condition 600*8%=48 and all patients were unsatisfied about OPD 48 people were unsatisfied about Chronic condition 10% of the unsatisfied patients 48*20% 48 9.Expense if we get 10% unsatisfied patient Doctor fee Nurse Guard Admin/Acc Rent Utility bills 20000 Rs 10000 Rs 8000 Rs 15000 Rs 50000 Rs 50000Rs Total Expense Profit If we get 10% unsatisfied patient Total revenue Total Expenses Profit 153000 Rs 1250000 Rs per Month 153000 Rs=per Month 1097000= per month The total expenses are 153000 Rs and the total revenue is 1250000.

17% people belongs to emergency condition 600*15%=90 and all patients were unsatisfied about emergency 90 people were unsatisfied about emergency condition 10% of the unsatisfied patients 90*10%: 90patients 9patients .Expense if we get 20% unsatisfied patient Doctor fee Nurse Guard Admin/Acc Rent Utility bills 20000 Rs 10000 Rs 8000 Rs 15000 Rs 50000 Rs 70000Rs Total Expense Profit If we get 20% unsatisfied patient Total revenue Total Expenses Profit 153000 Rs 2500000 Rs per Month 173000 Rs=per Month 2327000= per month The total expenses are 153000 Rs and the total revenue is 2500000. Profit: 2500000-153000=2347000 Emergency: Incase 10% of patients 600 patients in a day and 15.67%.

Profit: 450000-123000=377000 .Total spending of people about emergency in one day: 9patients *2000 = 18000 Rs Total spending on emergency condition Per month spending on emergency condition month 9*2000=18000 per day 18000*25=450000 per Expense if we get 10% unsatisfied patient Doctor fee Nurse Guard Admin/Acc Rent Utility bills 20000 Rs 10000 Rs 8000 Rs 15000 Rs 50000 Rs 20000Rs Total Expense Profit If we get 10% unsatisfied patient Total revenue Total Expenses Profit 123000 Rs 450000 Rs per Month 123000 Rs=per Month 377000= per month The total expenses are 123000 Rs and the total revenue is 450000.

67%.17% people belongs to emergency condition 600*15%=90 and all patients were unsatisfied about emergency 90 people were unsatisfied about emergency condition 10% of the unsatisfied patients 90*20%: 90patients 36patients Total spending of people about emergency in one day: 18patients *2000 = 36000 Rs Total spending on emergency condition day Per month spending on emergency condition month 18*2000=36000 per 36000*25=900000 per Expense if we get 20% unsatisfied patient Doctor fee Nurse Guard Admin/Acc Rent Utility bills 20000 Rs 10000 Rs 8000 Rs 15000 Rs 50000 Rs 40000Rs Total Expense 143000 Rs .Emergency: Incase 20% of patients 600 patients in a day and 15.

We found there people visit hospital even once a week. In this era we have seen different changes more people are getting sick and we can say 10% people having diabetes. . Doctors efficiency. Major operations they have in big hospitals. Advance health facility. Profit: 900000-123000=753000 ROI= Gain on investment – cost of investment Cost of investment ROI= 2250. Advance equipments. 30% of people have been made their lab test.9000000 9000000 -6750000 9000000 ROI= 0. We have to make their advance labs where people can make it their advance test. Few of them went Lahore and other have been visited Islamabad. There were 5% people who made their lab test from Mirpur and other 25% went out for their lab test.Profit If we get 10% unsatisfied patient Total revenue Total Expenses Profit 900000 Rs per Month 143000 Rs=per Month 753000= per month The total expenses are 143000 Rs and the total revenue is 753000.75 For this whole project we have to give facility to our customers like advance lab. Few advance facilities. 000.

largely spurred by an increased corporate presence in the sector. and the sector is expected to grow rapidly over the next decade. Benazir Bhutto is the largest medical store in the Mirpur. and growing income levels. We have found their doctors aren‟t respecting patients. . Kotli road. Patients have to wait for doctors some time a whole day.i Many of Telesehat competitors including Riaz Hospital and City hospital worked on building integrated delivery networks ranging from primary to tertiary care services. Raiz hospital. Today. For instance. these hospitals are having 100 patients every day. Noor memorial Hospitals Ltd. to reach a level of Rs. Bhutto Park. chatter puriban. Mega mart.000 to 300. Noor memorial planned to set up at least 1 new hospital in the next three years. translating into a large potential opportunity. The present shortage of premium medical facilities. the health care division of the. Analysts expected Mirpur private tertiary care sector to grow at 15% in the next few years. Jinnah stadium. Children hospital. are Riaz. Riaz hospital one of largest hospital in Mirpur. We can acquire their 50% market because we have “HMIS” (hospital management information system) in which patient will take appointment and will come at time and go in time.We have divided our market into different areas. 200. Telesehat have more effective and senior doctors Then why people will go there in different hospitals and wait for their numbers and waste their time. ran 1 private hospitals with more than 10 beds. the hospitals. have all led to a large unfulfilled demand for high quality healthcare services. Allama iqbal road.. Competitor profile: Telesehat will have a number of competitors in the market for privatelyprovided tertiary care. City hospital managed super and multi-specialty hospital in Mirpur and planning to grow it from 13 beds in to 20 beds over the next few years. Noor memorial had formed an alliance with Benazir Bhutto Medical store to gain access to Benazir Bhutto expertise in the field of Medicines. This is about OPD. We have Purana Mirpur. We have 3 big hospitals in Allama Iqbal road. operated specialty hospitals in Mirpur at Kotli road. Telesehat doctors give respect to patients. the growing incidence of lifestyle diseases. healthcare is being touted as the next big boom.000 crore by 2012.

demandorientated assignment of doctors and nurses Telesehat has HMIS system. They ensure optimized interactions between medical-technical equipment and facilities and create the conditions necessary for flexible. . “HMIS” stand for hospital management system in which they can store information regarding employee. eDoctor at Village etc. 2.  Addition of new services like eDoctor at Home. Telesehat will give facility about online registration and online appointment system and they will have history about patient. 4. 3. People have to wait for their number. They can store 1.Competitive advantage Telesehat Providing streamlined processes and rapid access to patient data. We have seen rush in Mirpur hospitals. They will have advance laboratory system. Customers aren‟t king regarding this industry in Mirpur.  Patients in Mirpur will be able to get access to special healthcare facilities which are not available in their cities  this whole effort is to decrease the transportation gap between the doctors and the patients  It won‟t sound like rush in our hospital/clinic due to “HMIS”. standardized IT infrastructures offer the key to efficient management of modern hospitals. patient registration number patient appoint management system patient history management system laboratory system People can take appointment online most of hospital we have visited people were sitting for their number and there were inefficiency.

their drug history as well as their visit records at designated hospitals/clinics  Tele Diagnosis enables the healthcare facilities to capture the patient‟s clinical data through normal workflow.  The patients will also get an electronic health record facility. where all their medical record/history will be maintained and can be accessed from anywhere around the world.  Patients in Mirpur will be able to get access to special healthcare facilities which are not available in their city.Value proposition  Patients in Mirpur will be able to get medical advice from specialist doctors using telecom infrastructure. .  Patients will be provided a service in which they will be able to choose between different physicians and appointment times according to their need and convenience. Tele Diagnosis supports both paperbased records and film-based records data entry. whereas all the medical records generated while using Tele Diagnosis such as clinical prescriptions. This record system will include their previous medical test reports.

Golden Temple to provide the basic healthcare facility of the local population. The EHR components are as follows:  Clinical Notes  Administrative System Components  Laboratory System Components  Pharmacy System Components  Establishment of specialist doctors pool in large cities  Establishment of medical centers in semi-urban areas. diagnostic snaps. are automatically stored in the system. and vital signs. towns. The hospital basically needs the minimum infrastructure which can be categorized in departments as follows:  Casualty/Emergency  Clinical laboratory  Radiography  Dialysis  Operation Theatre (for minor procedures only) .laboratory reports. and rural areas  Establishment of doctor‟s telemedicine cabin at large hospitals  Connecting the hospitals and pool of doctors in large cities with patient centers in rural areas  Telemedicine outlets of existing hospitals in urban areas  Doctor at home  Doctor at Village Financial Statement: This is a brief description of the project cost of the Telesehat Hospital.

The costing of each department based on the equipments needed is summarized and the total cost for this project is quoted at the end. Total cost will be summed up to 17. Hemolysate)  ABG Machine or Analyzer (Arterial blood gas analyzer) The total cost of these equipments is summed up to 22. 07. DIALYSIS The hospital needs four dialysis machines of which two are needed in first stage and the cost of the dialysis machine is 8. plasma. EMERGENCY DEPARTMENT The equipments needed for the emergency department as well as in-patient wards are:        Pulse Oximeter Syringe Pump Infusion Pump ECG Cautry Multiparameter Monitor Defibrillator The total costs of these equipments is summed up to 24.000 Rs (Eight lac fifty thousand Rupees) for each machine. The total cost of this is 10. urine. 1. 00.50. RADIOGRAPHY An X-ray machine (HF Advantage 32KW with FTT) needs to be purchased to replace the present old X-ray which is damaged. 51.000 .500Rs 4. CLINICAL LABORATORY The equipments needed for basic investigations and also life-saving investigations are:  Auto analyzer (Analysis‟s serum.060 Rs 2.000Rs 3. 00. CSF.

 Understanding size of people being affected by poor health facilities which would in turn be our potential patients (customers).  Using IT infrastructure and virtual interactivity of doctors with patients to provide quick health services and reduce distances in travelling. Analysis on how cost can be reduced and facility or services can be extended to facilitate increasing number of patients.5. an operation theatre with the following equipments should be furnished. OPERATION THEATRE To conduct minor procedures which can be operated without risk.  The basic objective is to provide health facility to Mirpur people who come in rural areas. .        OT Table OT light Suction Machine Anesthesia Machine Autoclave Fumigator Instruments for minor procedures Objectives:  Our research is applied research because we are working on establishment of health center through this research which will be able to estimate the earning potential of health center at Mirpur.  The costs involved in operating and maintaining „Telesehat‟ facility and services.

We made Questionnaire for survey we are going to use non probability sampling. 600-1000 Rs. Performa for the Survey Date Time Male / Female Age Filled By Hospital Name Reason for Hospital Visit Spent in this visit Spent for lab tests Spent on medicine / pharmacy How frequent do you visit doctors How many persons in your family visit doctors Go out of Mirpur / to Islamabad Annual spending on health for all the family Any Complaint OPD Rs. 100-500 Rs. 600-1000 Rs. 600-1000 Chronic Ra 1100 – 1500 Ra 1100 – 1500 Ra 1100 – 1500 Others Rs 2000 or above Rs 2000 or above Rs 2000 or above Once a month 1 Once a week 3 Once in 3 months 5 When there is a need More than 5 YES/No 1000 Shifa / Private Hospital 5000 Rew/ISB Gove Hospitals 10000 More than 10000 Any other question you asked and response? . 100-500 Emergency Rs.Methodology: We got data through survey of Mirpur and we analyzed the market yesterday and we found market have potential regarding Telesehat. For survey about doctors we used snowball sampling. We used in further types of non-probability sampling. We have been asked question to doctors regarding their job satisfaction and their salary. We have been visited Mirpur fill the questionnaire from patients. 100-500 Rs. and about patients we used convanience sampling.

radiology.63 million. We found there 45/185 people have visited outstation for different diseases. Few people told us they went outstation in Fuji foundation. We found there more or less 100 patients visit in 3 big hospitals so there are total numbers of patients is 300 in big hospitals and in other hospitals patients are different in number in some hospitals there were 30 patients so roundabout we can say 600 patients visit hospitals in a day at Mirpur.Results: We have taken 185 sample sizes in which 14% are females and 86% are male. We have been asked different question to them. People from Mirpur fall in 3 classes and 30% people are have high class living standard and other 50% have fall in middle class and 20% people fall in lower class. 40% people spend more than 10000 annually on health its mean people have high purchasing power there. advance test. The total population of Mirpur is 3. heart patient. In 600 patients there are total number of patients in OPD are 65% so there are 390 people visit OPD in a day. We found that in big hospitals there are more than 65% patients fall in OPD And 20% fall in emergency other 15% fall in other Categories. . We found more than 15 hospitals in Mirpur and our main market was on Allama Iqbal road and Kotli road where we have found 12 hospitals and 3 big hospitals. PIMS and SHIFA and the reason we found for their outstation visit is Diabetes. 20% people visit emergency its mean there are 120 people visit emergency and other 15% are people regarding cardiology. neurology and cancer patients and people we found that came outstation with their elders so there is big gap about these diseases.

 GENDER MALE/FEMALE MALE FEMALE Interpretation: .

 Where we have more hospitals in which area we have more hospitals HOSPITALS ALLAMA IQBAL ROAD KOTLI ROAD HALL ROAD SECTOR F2/ C1 Interpretation: In this question where we have more hospitals in which area we have more hospitals and we found there in Allama Iqbal road and Kotli road. .

REASON FOR HOSPITAL VISIT SPEND IN THIS VISIT OPD 150 123 100 50 OTHERS 19 0 15 29 EMERGENCY CHRONIC Interpretation: . How many people for what reason they visit hospital? And we found 65% people visit hospital for OPD and 20% visit for emergency others 15% include chronic and other diseases.

 How many people & how much they have to spend on visit? 100-500 600-1000 1100-1500 2000 ABOVE Interpretation: .

 How much they spent on the lab test? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 100-500 600-1000 1100-1500 2000 ABOVE SPENT IN LAB TEST NO LAB TEST Interpretation: .

 How much they spent in pharmacy? 100-500 600-1000 1100-1500 2000 ABOVE Interpretation: .

 How frequent they visit doctors? 80 70 60 50 40 30 20 10 0 Once a month Once a week Once in three Where there is months need How frequent do you visit doctors? Interpretation: .

 How many people in your family visit doctors? 90 80 70 60 50 40 30 20 10 0 1 3 5 More than 5 How many person in your family visit doctors Interpretation: .

 Go out of Mirpur: YES/NO SHIFA/PRIVATE RPW/ISB GROVE Fouji foundation Interpretation: .

 How much they annually spent in the hospitals/health? 90 80 70 60 50 40 30 20 10 0 1000 5000 10000 MORE THAN 10000 ANNUAL SPENDING Interpretation: .

Jyothi Datta.Time line: Current Week Weeks objective Analysis of Market build questionnaire 1 2 3 4 5 6 Survey analysis Conduct survey Built Strategy Implementation Post Survey Conclusion: Reference: i P.” Financial Daily. . April 3.T. “Wockhardt plans 225-bed hospital in Delhi. 2004.