A PROJECT REPORT ON

“SUPPLY CHAIN MANAGEMENT OF NEWSPAPERS”
Submitted to Arni University, Indora for the degree of

BACHELORS OF BUSINESS ADMINISTRATION (2010-2013)
Submitted By:

TUSHAR SAMBYAL Roll no-AEBB0009A/10

ARNI UNIVERSITY INDORA HIMACHAL PRADESH

ACKNOWLEDGEMENT
I wish to acknowledge my sincere thanks to, Mr. Vishal Sharma (Sen. Manager, Bennett, Coleman & Co. Ltd.), for his valuable Co-operation and guidance for the preparation of this project.

SUPPLY CHAIN MANAGEMENT OF NEWSPAPERS CONTENTS
1. EXECUTIVE SUMMARY 2. OBJECTIVE 3. COMPANY PROFILE (a) (b) (c) (d) (e) (f) (g) (h) 4. 5. 6. 7. 8. 9. INDUSTRY OVERVIEW HISTORY METRICS CICULATION READERSHIP INDIAN ENGLISH NEWSPAP BRANDS: ITS MAJOR BRAND INCLUDES SUBSIDIARIE:THE TIMES GROUP SUBSIDIARY COMPANY INCLUDE

SUPPLY CHAIN MANAGEMENT RESEARCH METHODOLOGY OBSERVATIONS AND FINDINGS CONCLUSION SUGGESTIONS BIBLIOGRAPHY

This project is on supply chain management of newspapers Supply chain management is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. Supply chain management involves coordinating and integrating these flows both within and among companies. It is said that the ultimate goal of any effective supply chain management system is to reduce inventory while maintaining necessary product availability.

EXECUTIVE SUMMARY This project has been made to know the preferences of customers. what are the likes and dislikes of customers. how one has to convince customers to buy your product. I got to know about customers and their preferences and also about Times of India as a company. • Where the newspaper is lagging behind? • In which area they should target to increase their market share. • Scope of improvement in the newspaper. and what are their basic interests. This survey of mine gave me immense knowledge. My work was to increase the sales of Times of India by marketing their magazines and newspapers. how much money are they willing to spend and on what. I would not only convince them for subscription but also take their feedbacks regarding the newspapers and magazines. • What they need to add in their newspaper? The print media is fighting with both the Government and the electronic media. Daily I met at least 15 customers and convinced them to subscribe for magazines and newspapers. how one has to behave with customers. By meeting customers daily for making sale calls and for taking their feedback. I got to know about the likes and dislike of customers their grievances etc. The newspapers are trying to imitate TV channels providing more . It has been made to know how marketing is done. I came to know about • Company’s strength and weakness.

approaches and techniques for attaining a competitive edge. • To increase the sales of The Times of India. Of late. • Schemes and promotional activities undertaken . they are in need of new ideas. They have realized that continuous improvement is the key to excellence. • Consumer Behavior Preference in Indian newspaper Industry. techniques and people. • Distribution Structure (level of distribution in rural and urban sectors). Many Indian organizations have started realizing the importance of Marketing management and new strategy to be adopted during the marketing of the products. It is said that even when the people had high expectations from newspapers. target segment. This requires regular development of their systems. improving the distribution and many more elements of marketing mix can be achieved if they understand not only what the various strategy can be used during marketing options but also the time when a particular approach should be applied. In light of this. Marketing management is a powerful tool for achieving organizational goals and gaining competitive advantage. SPECIFIC OBJECTIVES: To study the market for newspaper in terms of the following parameters across competitors: • Product range available. global environment The success of any business entirely depends on the survey done about the particular product OBJECTIVE • To find the strengths and weaknesses of The Times of India.entertainment content. Indian companies have realized that competitive improvement through quality improvement in the field of marketing the products by sales promotion. Summer training project goal is to help students become effective managers in today’s competitive. There is a big competition between different newspapers. they wanted to buy them cheap.

 To provide accurate news in time. OFFICES.  To capture the market for which it is going towards the rural sector also. VISION AND MISSION STATEMANT OF TIMES OF INDIA  To maintain top position among the top newspaper in India. COLLEGES 3) CONVINCE THE CUSTOMERS TO SUBSCRIBE FOR MAGAZINES AND NEWSPAPERS 4) TAKE THE FEEDBACK OF CUSTOMERS 5) INCREASE THE SALES OF TIMES OF INDIA 6) GAIN KNOWLDEGE FOR MY DEGREE BY CARRYINBG OUT M .  To expand its business other than newspaper. Supply chain management flows can be divided into three main flows: • The product flow • The information flow • The finances flow MY WORK WAS TO: 1) MEET ATLEAST 10 CUSTOMERS DAILY 2) GO TO HOUSEHOLDS.The study tries to determine preference of consumers for different newspaper and analyses the reason behind it.

In 1789. 1780.Signature of Project Guide With seal Date: Signature of student Industry Overview: Print media in India Indian print media is one of the largest print media in the world. The newspaper industry at the global arena has come a long way from presenting news in black and white to adopting the most innovative of methods. The first news paper in an Indian language was the samachar darpan Bengali. the first newspaper from Bombay herald appeared. The Indian English newspaper sector is the most published and circulated lot in the Indian newspaper industry. which is still extant. Ganga Kishore Bhattacharya Started Publishing another newspaper in Bengali. the prominent Indian languages in which papers have grown over the years are Hindi. In the same year. followed by the Bombay next year (this news paper was latter amalgamated with times of India in 1861). unique paper materials etc to depict all kinds of news for readers. Marathi. Since then. 1818. both at the national as well as the regional levels. On July 1. The First Hindi newspaper. INDIAN ENGLISH NEWSPAPER: Newspaper is the oldest and the most conventional method of giving news on a wide array of topics to the people at their doorstep. the Bengal Gazette. The history of it started in 1780 with the publication of the Bengal Gazette from Calcutta. 1822 the first Gujrati newspaper the Bombay samachar was published from Bombay. the Calcutta General Advertise or the Bengal gazette in January. Malayalam. it stands at an advantage of making its stand in full view of the massive number . The most unique fact of the Indian newspaper industry is that newspaper in various regional languages Hindi and English are published and circulated throughout the country. History:James Augustus Hickey is considered as the “father of Indian Press” as he started the first Indian newspaper from Calcutta. including colored background and text. A typical Indian English newspaper serves as an ideal banner for companies who would look forward to advertise their products or services keeping in mind the strength of the readers nationwide Since a newspaper is the first thing that most of the citizens of the country go through early in the morning. the smachar sudha varshan began in 1854. Tamil Telegu Urdu and Bengali. The first issue of this daily was published from the serampore mission press on May 23.

An Indian English newspaper being the most read newspaper in the country. posting a 15. As per Indian readership survey 2010. lost 14. not counting metro now.19% of its readers. ltd and Ht Media ltd. but has since been disconnected as a daily by its joint promoters Bennett Coleman & co. The new Indian express. which grew its readership by 103%. grew the most. of the top 30 most read English dailies. most of the companies highlighting their services and products for the citizens.37%. DNA. only six registered a gain in readership. Mint. the more impact the advertisements have made in the minds of the people.37%.of readers. Ht media’s business daily. which grew 11. targets these newspapers for the showcase of their services. The more the readers or viewers of the advertisements. comes second.67% growth in readership. followed by The Indian express. Here the complete picture: . which lost 11. This is however.

67 -6.68 -8.18 -8.95 -4.Rank2009 English Publication The times of India Hindustan times The Hindu The telegraph Deccan Chronicle The economic times Mid Day The new Indian express Mumbai Mirror DNA Assam Tribune The tribune The statesman Deccan Herald The Indian express Hindu Business line Hitavada Nagpur The Navhind times Mint mail today O herald o Metro now Daily Excelsior Financial express Segment 2009 R1 2008 R2 Difference perce ntage 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily 13347 6341 5373 2818 2768 1917 1583 1566 1557 1489 1072 999 974 869 538 409 292 278 251 245 239 179 132 118 13335 6347 5276 2970 2823 2006 1617 1825 1622 1337 1120 1062 1006 953 607 410 294 304 217 NR 256 88 130 NR 12 -6 97 -152 -55 -89 -34 -259 -65 152 -48 -63 -32 -84 -69 -1 -2 -26 34 -17 91 2 0.64 103.09 -0.29 -5.37 -0.09 1.55 15.12 -1.41 1.14 -2.93 -3.01 11.18 -11.37 -4.84 -5.24 -0.12 -14.19 -4.54 .

and the world's second largest in terms of circulation after The Wall Street Journal Maharashtra Times. India's largest Kannada daily. ZigWheels. Hindi Daily in Delhi and Mumbai Sandhya Times. Newspaper. Ltd. The company has eleven publishing centers. Accelerating Growth. two lead magazines. The Times of India competes with HT Media. fifteen printing centres. twenty-nine niche magazines reaching 2468 cities and towns.3 million. thirty-two Radio Stations. including two of the largest in the country with approx 4. Vijaya Karnataka.Bennett. two Television News Channels. World's largest English-language broadsheet daily newspaper in terms of circulation] The Economic Times. Over 7000 employees. Those two alone had a daily readership of 12. fifty-five sales offices. India's largest Automobile magazine. magazines. Books. one Television Life Style Channel and turnover in excess of USD 700 million. websites $ 700 used (2007) 7000(2007) Products: Revenue: Employee: The Times Group is the largest media conglomerate in India. copies circulated daily. India's largest financial daily. Type: Industry: Founded: Headquarter: Key People: Private Media conglomerate Mumbai India (1838) New Delhi Indu Jain (chairman) Sameer Jain Vineet Jain (MD) Ravi Dhariwal (CEO) Films. Bangalore's first morning compact daily Times Private Treaties. Partnering Ideas. It is headed by brothers Samir and Vineet Jain. Brands: Its major brands include: • • • • • • • • • • • • • The Times of India.7 million according to their website . Hindi Daily Evening Tabloid in Delhi Mumbai Mirror India's largest circulated compact newspaper Kolkata Mirror Ahmedabad Mirror Pune Mirror Bangalore Mirror. the media conglomerate that owns of Englishlanguage newspaper Hindustan Times and the Hindi daily Hindustan. five dailies. television. Coleman and Co. Marathi daily Navbharat Times.

MANJADIKURU 2. Simply Marry. Times Jobs. • • • • • Times Now A general interest news Channel Smart Hire A Consulting Division . a real estate portal. online classifieds booking system for print publications. free classifieds portal.Recruitments ET Now A business news channel Zoom A 24x7 Bollywood entertainment and gossip channel Movies Now A 24x7 Hollywood Movies channel in High Definition (India's first and only) 4. a professional networking site for Technology Peoples.Subsidiaries: The Times Group subsidiary companies include: ENIL & TIML:Times Infotainment Media Limited & Entertainment Network India Limited that together control • • • • Radio Mirchi National network of Private FM stations 360 Degrees Events Times Outdoors Mirchi Movies Limited Filmed Entertainment. No longer has a joint venture as Reuters exited. Yolist. Magic Bricks. . VELLITHERAI. Producers of BEING CYRUS. Techgig. Ads2Book. Times of Money: Times of Money which has Remit2India Window2India Remit2Home Times Card DirecPay 3. a matrimonial portal. a jobs portal. TIL: Times Internet Limited which has • Indiatimes portal 3. Times Global Broadcasting Limited: This was a Joint Venture with Reuters. corporate website of TBSL. Times Business Solutions • • • • • • • TBSL.

It is Owned and managed by Bennett. Berliner and online). the newspaper reported that (with a Circulation of over 3. a Senior-Level professional networking portal. TIML Radio Limited 9. In the year 2008.14 million) it was certified by the Audit Bureau of Circulations(India) as the world's largest Selling English-language daily newspaper.35 lakhs (7.035 million). across all formats (Broadsheet. placing as the 8th largest selling newspaper in any language in the world. Ltd.A magazine joint venture between BCCL and BBC magazines • • • • • • • • • • • Filmfare Filmfare Awards Femina Femina Miss India A Beauty Paegent Top Gear Magazine India Hello BBC Good Homes Femina Hindi Grazia What to Wear BBC Knowledge 6. tabloid.which Is owned by the Sahu Jain family.• Peer Power. It has the largest circulation among all English-language newspapers in the world. 5. compact. VPL • VPL. This . Times Private Treaties 8. According to the Indian Readership Survey (IRS) 2010. the Times of India is the most widely read English newspaper In India with a readership of 70. Bangalore Publisher of Vijay Karnataka 7. Times Syndication Service Company Profile: The Times of India (TOI) is an English-language daily Newspaper in India. World Wide Media World Wide Media . Coleman & Co.

Pune Mirror. There was a backlash against the paper's alleged "irresponsible" coverage following the verdict of Ayodhya disputed land case. This company. Mumbai Mirror. Times today The Times of India is published by the media group Bennett. Mysore. "Dubyaman II") . Kanpur .Bengaluru. According to ComScore. CEO Jug Suraiya (associate editor. the Kannada edition was launched in Bangalore and in April 2008 the Chennai edition was launched. The Times of India has been highly criticized because of being supportive of Indian National Congress party in India. Their main rivals in India are The Hindu and Hindustan Times. Indore. known as The Times Group. Vice-Chairman & Publisher Vineet Jain. MD Ravi Dhariwal. In late 2006. the Navbharat Times (a Hindi-language daily broadsheet). Daily Mail and USA Today websites. Washington Post. the Maharashtra Times (a Marathilanguage daily broadsheet).Bhopal.Chandigarh. Patna. lucknow.Ranks the Times of India as the top English newspaper in India by readership. Vijay Karnataka was the leader in the Kannada newspaper segment then. The Sun. Kolkata. Goa. Ranchi .Delhi. also publishes The Economic Times. Times Group acquired Vijayanand Printers Limited (VPL). Coleman & Co." cartoonist. indiatimes (and not TOI online) is the world's most-visited newspaper website with 159 million page views in May 2009. Ltd. Mangalore. This also provoked criticism about the papers alleged "poor" news standards on Twitter. Mumbai. Pune. which hold second and third position by circulation. "Jugular Vein. Jaipur . Surat Key persons • • • • • Indu Jain. Hyderabad. Ahmedabad Mirror. Bangalore Mirror. columnist. Nagpur . In January 2007. ahead of the New York Times. current Chairperson Samir Jain. along with its other group companies. VPL used to publish two Kannada newspapers Vijay Karnataka and Usha Kiran and an English daily Vijay Times. The times of India is printed from the following places: Bhubneshwar.

Former Editor. Columnist. Top Gear. columnist Jaideep Bose. NEWSPAPER . Sunday TOI Kaushal Thakkar. Executive Editor Dileep Padgaonkar. "Erratica" Vinay Pandey. Hello. currently Consulting Editor and columnist M J Akbar. Editor-Times Life Shobha De. Mumbai Mirror. ascent etc. Response – Ascent PRODUCTS AND SERVICES: NEWSPAER : The Times of India.Times life(sunady). Pune Mirror.Wee wonder. Other regular supplements include. BBC knowledge. "The Siege Within" and former Editorial Team Gurcharan Das.Zig Wheels. columnist. Ahmadabad times Chandigarh times. Bangalore mirror. Ahmedabad Mirror.Education times. Lonely planet. such Delhi times. featuring the famous Common Man) Rukmini Subramanian. and satirical poems. Chetan Bhagat. Ludhiana times.Address. the Maharashtra Times (a Marathilanguage daily broadsheet). humor pieces. Columnist.• • • • • • • • • • • • • • • • • Swaminathan Aiyar (columnist. "Swaminomics") R. the Navbharat Times (a Hindi-language daily broadsheet). filmfare. The economic times.Times ascent(wenesday). Grazia. Zig wheeles. Product Manager. and other like Sunday times. SUPPLIMENTS FROM TIMES OF INDIA: The times of India comes with several city specific supplements. Senior Writer Bachi Karkaria. Maharashtra Times. columnist and humorist well known for his editorials. Sr.Rouge. Editorial Consultant Russi Karanjia. Bombay times. assistant editor during the 1930s Trivadi. good Homes. Bangalore Mirror. Laxman ("You Said It" editorial cartoon. Editorial Director Arindam Sen Gupta.What’s Hot. Navbharat times. MAGZINES: Femina. property. K. Columnist Gautam Adhikari.Times wellness (saturady). Editor-Online Vinita Nangia. former Executive Editor.

Intermediaries smooth the low of goods and services. engineering.5 million a day. The Japanese Yomiuri Shimbun.1 million. It is one of the principal factors used to set advertising rates. In 2005. Around 75% of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers. China topped the list in term of total newspaper circulation with 93.8 million. with 48.4 million. The firm's sales force and advertising decisions depend on how much training and motivation dealers need. Normally it takes tears to build. It ranks in importance with key internal resources such as manufacturing. Asahi Shimbun. This procedure is necessary in order to bridge the discrepancy . often called paid circulation. the company's channel decisions involve relatively long-term commitment to other firms. WORLD NEWSPAPER WITH LARGEST CIRCULATION The World Association of Newspapers (WAN) publishes a list of newspapers with the largest circulation. It represents a significant corporate commitment to a set of policies and practices that constitute the basic fabric on which is woven an extensive set of long term relationships. Circulation is not always the same as copies sold. and Mainichi Shimbun are still the bestselling newspapers in the world. In many countries. the United States.NEWSPAPER CIRCULATION A newspaper's circulation is the number of copies it distributes on an average day. followed by Japan. with 22. DISTRIBUTION CHANNEL: Marketing-channel decisions are among the most critical decisions facing management. In addition. The channels chosen intimately affect all the other marketing decisions. research. since some newspapers are distributed without cost to the reader. and it is not easily changed. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person. and Germany. The company's pricing depends on whether it uses mass merchandisers or high' quality boutiques. A distribution system is a key external resource. circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher. India came second with 78. with 70. and field sales personnel and facilities.3 million.

DISTRIBUTION CHANNEL EDITORIAL PRESS DISTRIBUTION DEPOT . CHANNEL FUNCTIONS AND FLOWS: A marketing channel performs the work of moving goods from producers to consumers. They oversee actual transfer of ownership from one organization or person to other. And other factors and forces in the marketing environment. It overcomes the time. They place orders with manufactures. They reach agreement on price and other terms so that transfer of ownership or possession can be affected. They provide for the successive storage and movement of physical products. They develop and disseminate persuasive communications to stimulate purchasing. They acquire the funds to finance inventories at different levels in marketing channel. Members of the marketing channel perform the following functions: • • • • • • They gather information about potential and current customers. competitors. place. They assume risk connected with carrying out channel works. and possession of goods and services from those that need or want them. The discrepancy results from the facts that manufactures typically produce a large quantity of a variety of goods. They see the buyer’s payment of their bills through banks and other financial institutions.between the assortment of goods and services generated by the producer and the assortment demanded by the consumer.

In a distribution system we have.WHOLESELLER VENDOR DISTRIBUTION CHANNEL: Distribution means the transfer of goods from producer to consumer. it must to consider the following points very carefully. In newspaper industry where the flow of goods matter a lot. • • • • Selection of channel for distribution. Warehousing and transport Operational research Logistic mix CASH SALE POINT READER HAWKER DISTRIBUTION SYSTEM . first find out what kind of distribution channel is to select as the firm can get a convenient supply and economic maintenance of profit.

LOGISTIC MIX . SELECTION OF CHANNEL FOR DISTRIBUTION: For selecting a channel for distribution following points are to be considered. So decision should be taken as to whether warehousing are to be centrally situated or decentralized. Measuring warehouses operation costs. control of cost of vehicle is essential and shipment must be planned so those vehicle are effectively employed. 4. Noting and comparing transport cost. Warehousing should be done in a manner minimum maintenance of cost should occur. a) NATURE OF PRODUCT: Newspaper is daily use item and is constantly in demand. b) VARIETY OF THE PRODUCT TO BE SOLD: More the variety of the product more the responsibility of marketing departments of the company. Newspaper should reach to the customers in time to retain its customers and to build a good image.Let’s explain each of the above points one by one in a detailed manner: 1. 3. That should be source of quick supply to consumer because from their place basic supply starts. Time factor is very important in this industry. Once a consumer doesn’t get the news in time had many options to instantly choose at least for trail and here begins the decrease of market share. Transport is costly. OPERATIONAL RESEARCH Operational research is valuable in improving aspects of distribution process: a) b) c) d) By mathematical representation of whole distribution system. WAREHOUSING AND TRANSPORT • • Warehousing Transport Warehousing and transport are essential part of distribution system. To maintain economical support. 2. Measure stock level.

There has been little close examination of possible savings in area of physical distribution. if 5 key decisions are co-ordinate: – 1-Facility 2. and right condition.Inventory 3-Communication 4-Utilization 5-Transport. It is important to remember that physical distribution management refers to the flow of goods from end of production time to customer. now known as logistic.” This is possible. “Consumer wants product available at the right time. Logistic incorporates the flow of information through out the system SUPPLY CHAIN MANAGEMENT .

Hindustan times. • Online newspaper . include more specialized sections and advertising inserts. Afternoon or evening papers are aimed more at commuters and office workers. etc. while others are repackaged national newspapers or “international editions” of national-scale or large metropolitan newspapers. and cost more. National In India. The new Indian Express. • International Christian Science Monitor and The International Herald Tribune. Saturday and Sunday editions of daily newspapers tend to be larger. including The Times of India. Weekly Weekly newspapers tend to be smaller than daily papers. sometimes with the exception of Sundays and some national holidays.TYPES OF NEWSPAPER: Daily A daily newspaper is issued every day. there are numerous national newspapers. have always had that focus. Most daily newspapers are published in the morning. Deccan chronicle. The Hindu.

which carry information about the opportunities available in the corporate and other companies. • Employment There are special employment newspapers. these are generally weekly magazines which are published once a week. either on an average day or on particular days (typically Sunday). which allows the users to read the news online. zoned editions are often produced in parallel. but there will be different region-specific editorial content. is called the newspaper’s circulation and is one of the principal factors used to set advertising rates. There are also daily classifieds which also provides ads and employment information daily. CIRCULATION AND READERSHIP The number of copies distributed. The editorial content often may change merely to reflect changes in advertising — the quantity and layout of which affects the space available for editorial — or may contain region-specific news. As the content can vary widely. . In rare instances.the newspaper industries have identified their prospects in the internet sector and started publishing their news articles in the form of e-papers. • Zoned and other editions Zoning occurs when advertising and editorial content change to reflect the location to which the product is delivered. The e-papers are given at free of cost by some sites and some sites charge their customers for the news. the advertising may not change from one zone to another.

. editorial matter. Advertorials commonly advertise new products or techniques. The classified category is shifting to sites including craigslist. a new form of laser surgery. The portion of the newspaper that is not advertising is called editorial content.ADVERTISING The bulk of newspapers' revenue comes from advertising .the contribution from sales is small by comparison. Advertorials are most commonly recognized as an opposite-editorial which third-parties pay a fee to have included in the paper. such as a new design for golf equipment. National advertisers are shifting to many types of digital content including websites. rich media platforms. although the last term is also used to refer specifically to those articles in which the newspaper and its guest writers express their opinions. On average. or weight-loss drugs.. and auto sites. a newspaper generates 80% of its revenue from advertising and 20% from sales. employment websites. and mobile. or simply editorial.

Moreover.2 million readers) and Dainik Bhaskar (with 21. whereas The Times of India. work-in-progress. its distribution needs all the more importance. THE NEWSPAPER SUPPLY CHAIN In India. denoting the various channels that existed inside and outside the company in terms of supply. The Hindu. English Daily.222 followed by Hindustan Times. English Daily. followed by The Hindu (4.0 million readers). came third. The 2006 National Readership Survey findings show the largest read local language newspapers to be Dainik Jagran (with 21.09. Bengali Daily. . newspapers are published in about 100 regional languages and dialects other than Hindi and English.85 million). With such huge number of newspapers and such enormous circulation. an English daily. and Hindustan Times (3. The term 'supply chain' came into existence. published from Chennai was the largest circulated single edition daily with claimed circulation of 9.05 million). both published in Hindi. the supply chain model for the newspaper industry is a challenge in itself. Anand Bazar Patrika. In 2001.37. inventory and delivery channels.278. . A supply chain management allows better utilization of resources and improved operational effectiveness. due to the perishable nature of the product.9 million).News paper supply chain : POST PRESS PACKAGING INTRODUCTION SUPPLY CHAIN MANAGEMENT (SCM): The past few decades had brought about a major change in the way companies manage their supply and delivery channels. The Times of India is the most widely read English newspaper (7. WHY SCM? Any mishaps in an organization lead to losses. Various concepts like Just-in-time and Zero Inventory were finding acceptance and implementations among the manufacturing industries. was fourth. published from Delhi with a circulation of 9.

newspaper production/distribution is the problem of distributing highly perishable products under severe time constraints.A newspaper industry consists of five major functional areas. Therefore. Additionally. A perishable good is one that either loses significant value if stored or a good that will cause economic loss if delivered late. transporters. with the increase in commuting times. DISTRIBUTING A PRODUCT: The newspaper production/distribution problem is an example of a perishable-good production and distribution problem. which is transformed to the finished product through printing. suppliers. especially in the large. Goods that are perishable only to the manufacturer. production. Editorial supplies the raw material. and Goods that are perishable to both the manufacturer and the customer. advertising. There are three main categories of perishable goods: Goods that are perishable only when considered by the customer. The distribution channel consists of stages involved in fulfilling consumer requirements. The channel includes manufactures. These include editorial. Newspapers fall into this later category. The distribution channel of a typical newspaper can be represented through the following flow diagram: Printing Facility Salesmen Newspaper Distributor . metropolitan markets. The marketing function is performed by advertising and management is done by administration. vendors and customers. Newspaper companies cannot print the news sections of the newspaper in advance because of the requirement that news be timely. administration and circulation. late delivery is also not entertained.

The local .e. The communication of news between various offices of a modern newspaper is achieved through networking. The master newspaper is designed and finalized at the head office of a newspaper. It bears a large impact on both responsiveness and efficiency. . It is then made available on the intranet of the newspaper company. Warehousing in newspaper industry follows cross-docking model to a good extent. In case of newspaper industry. inventory of the raw material i. facilities and information. i. the second option is desirable. The tradeoff here is whether to centralize to gain economies of scale or decentralize to become more responsive by being closer to the customer. The product from printing facility is carried to the agents from where it is further transported to salesmen and hawkers.e. transportation.  Inventory exists in the supply chain because of a mismatch between supply and demand. newsprint is maintained based on the safety inventory model. Faster transportation allows a supply chain to be more responsive but reduces its efficiency  Facility: Deciding where a newspaper should locate its facility constitutes a large part of design of a supply chain. Applying this to the newspaper industry. it is held to counter uncertainty  Transportation moves the product between different stages in a supply chain.Vendor Hawker Bookstalls Reader DRIVING THE NEWSPAPER SUPPLY CHAIN The main drivers of supply chain are inventory. This model states that inventory is held just in case demand exceeds expectation.

to save on additional costs. Corporations. Costs can be divided into two major categories: costs associated with the actual production and distribution activities. like China and the former Soviet Union or non-profit organizations operated by both professionals and volunteers. and costs directly attributable to the perishability of either an input or an output.g. another vehicle route is begun. based on the vehicle capacity constraints Starting at the first hawker. Market Wire. Business Wire and PR Newswire) Governments may also control "news agencies. today they frequently use the Internet). REUTERS: Reuters Group is known as a financial market data provider and a news service that provides reports from around the world to newspapers and broadcasters. At this hawker. They provide these articles in bulk electronically through wire services (originally they used telegraphy. . cooperatives composed of newspapers that share their articles with each other (e. The entire distribution network can be segregated into various hawker points and an optimized route proposed for each of them.g. analysts and intelligence agencies may also subscribe. and then sell them to other news organizations." particularly in authoritarian states. newspaper requirements are accumulated until the vehicle limit is reached. The latter costs will be accrued only if the schedule is not feasible. Reuters and All Headline News (AHN)). NEWS AGENCIES: News agencies can be corporations that sell news (e. The overall distribution problem can be viewed similar to the traveling salesman problem. The procedure is continued until all the hawkers are included in some route After the routes that include all the hawkers and that satisfy the vehicle capacity constraints have been constructed. individuals. Even the printing of various editions is done at a common printing facility. .g. In the newspaper problem. AP). The costs associated with this infeasibility may include the cost of the newspaper. the time constraints must be checked. an infeasible solution would be one in which not all newspapers are delivered by the deadline. News agencies generally prepare hard news stories and feature articles that can be used by other news organizations with little or no modification. a lost opportunity and the cost of processing the complaint.editions are normally generated by making suitable changes to the master copy on the intranet itself. commercial newswire services which charge organizations to distribute their news (e.

information. In December 2006 Reuters sold its 50% share in Factiva to Dow Jones. In October 2001. over the years. to form Factiva. • TIBCO SOFTWARE: Reuters announced in early 2000 a range of major initiatives designed to accelerate its use of internet technologies. a business news and information provider. open new markets and migrate its core business to an internetbased model. Com.JOURNALISTS: Reuters has a team of several thousand journalists. have covered every big news event. completed the largest acquisition in its history acquired certain businesses and assets of Bridge Information Systems Inc. sometimes at the cost of their lives The first Reuters journalist to be taken hostage in action was Anthony Grey. the Group disposed of its majority stake in Venture One Corp. COM INC. a provider of global financial In March 2003. who is now the sole owner. Reuters acquired Multex. • INSTINET: Reuters sold its majority stake in Instinet to The Nasdaq Stock Market in 2005. INVESTMENTS: Notable investments include: • FACTIVA: In May 1999. Reuters entered a joint venture with long-time rival. the Group acquired 100% of Diagram fip SA and 92% of Pro Trader Group LP. Also during the year. • BRIDGE INFORMATION SYSTEMS: On September 28. • ECO WIN AB: . Dow Jones & Company. • MULTEX. 2001. Inc.. who.

information. Supply chain management flows can be divided into three main flows: • The product flow • The information flow • The finances flow . Inc. and economic data. Inc. a provider of global financial. a provider of trade and risk management software based on Risk.. Reuters acquired also EcoWin AB. • APPLICATION NETWORKS: In June 2006. and agrees to acquire Feri Fund Market Information Ltd (FERI FMI).AN INTRODUCTION It is the oversight of materials. NEWS PAPER SUPPLY CHAINS • SUPPLY CHAINS—THE UNIVERSAL DEFINITION • NEWSPAPER CHALLENGES • NEWSPAPER SUPPLY CHAIN • FINDING THE VALUE • NEWSPRINT & INK • ADVERTISING & NEWS • PRESS OPERATIONS • PACKAGING OPERATIONS • DISTRIBUTION OPERATIONS • MANAGEMENT INFORMATION • TYING IT TOGETHER— SUPPLY CHAIN INTEGRATION SUPPLY CHAIN MANAGEMENT.In November 2005. It is said that the ultimate goal of any effective supply chain management system is to reduce inventory while maintaining necessary product availability. and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.. Reuters acquired Application Networks. equities. It involves coordinating and integrating these flows both within and among companies.

Information flow: In this information or the news required for the printing is collected through different news agencies. and selling price is around two rupees. • Newspapers speak a foreign language. distributing comes mainly through the advertisements. handling. editorial. NEWS PAPER CHALLENGES Newspapers are a difficult fit for traditional supply chain models and suppliers. . The primary components affecting the total supply chain cost for a newspaper are: • Inbound Information: advertising. So the profit comes through only advertisements print in the newspaper. in predominantly short shifts. Newspapers have successfully separated subscriber and advertiser cash flow timing from product delivery.Product flow: In this final product is distribute through printing place to warehouse to distributers to vendors and lastly to the readers. As such. Because cost of production of a newspaper is around six rupees. all financial flows within the newspaper supply chain are either discretionary or direct costs resulting from the supply chain in place. pagination. shape. news. FINDING THE VALUE Newspapers require unique definition of their product. newspaper’s reporter and than to the editorial from where final news goes to printing press. information. and financial flows to be adapted to supply chain and other quantifiable management programs. • The intangible and unpredictable flow of news and information defines production parameters. • Time available from production to useful consumer delivery is shorter than any other industry. Finances flow: In this finance required for the various function of the printing. • All critical distribution is performed at night. The primary supply chain flow for newspapers is the outbound product flow and its associated information flow. and configuration vary from day-to-day and week-to-week. • Product size.

as this pricing gain exceeds any potential for savings from an optimized inbound supply chain. NEWS PRINT & INK The traditional inbound raw material supply chain opportunity for a newspaper is limited. • Distribution Operations: transport mode. The inbound raw material that controls the start time of critical manufacturing processes is intangible. While value and potentially a cash infusion can be gained from a hard look at necessary inventory in-house. News deadlines are set to provide the latest possible news to the subscriber. ADVERTISING & NEWS . locations. timing. most newspapers prefer a “better safe than sorry” approach to raw material inventory management. Inbound transportation of newsprint and ink is largely governed by broad purchasing contracts and commodity pricing. • Packaging Operations: handling. while advertising deadlines are set to allow the widest possible purchasing window for advertisers. BASIC NEWS PAPER SUPPLY CHAIN Each link in the newspaper supply chain requires scrutiny. package design & flow. News happens without regard for newspaper deadlines. Both deadlines must allow necessary time for the remaining links in the supply chain to process any packages fronted by these start times. and backed by consumer delivery deadlines. These channels are best left flexible to leverage base product pricing. insertion.• Press Operations: platemaking through pressing. and handling. storage.

Remaining opportunities inside press operations involve eliminating any barriers to maximum sustainable speed. unless all current final production runs deliver directly to stackers rather than to the mailroom for additional processing. the value of this activity versus its alternatives must be measured and balanced in terms of cost. packaging. flow. The number and type of press is difficult and costly to alter. allowing cost to be reduced further. Papers per hour output is limited by the speed of a press and the number of presses. However. KEY CONSIDERATIONS Bottlenecking Is the packaging operation slowing down the supply chain? The fastest piece of production equipment for a newspaper is the press. traditional efficiency gains have come by“skinnying the elephant” — Reducing costs.While moving news deadlines to earlier has not been a popular historical strategy among newspaper executives. value can best be derived from other areas of the newspaper supply chain. Odd production days and unnecessary edition Breaks can add time and cost to the supply chain. ‘gain to pain’ ratios may be better by “feeding the girl” — adding time to the process. changing news delivery formats and technology may warrant a true understanding of the cost—to the entire supply chain—of late news. and distribution operations were given an extra hour? Fifteen minutes? In order to preserve both late news and early delivery deadlines. and timing are the keystone to huge potential cost gains to the total supply chain. Looking forward. speed. Advertising & PRESS OPERATIONS The critical time for press operations is the fixed run time. How much can be saved if press. each edition change. . If this rate of production is slowed by any downstream mailroom processing. and accuracy. or even advertising Assessing this type of potential is easiest by looking backward from bulk and carrier distribution. PACKAGING OPERATIONS Packaging and Mailroom process. especially for newspapers unable to increase value at other links in the chain. or once weekly collect run. Speed and accuracy during the final production process are the typical focus for packaging and mailroom management. The value of each stop and start. should be assessed versus its total cost to the supply chain. while keeping service levels intact.

They receive product by time and must complete operations by time . Mailroom headcount and shifts. or build balance. and handling must act to balance workflow for packaging and distribution to achieve the lowest possible cost. handling methods.WORKFLOW The packaging link in the supply chain controls the work flow not only for itself. however. count. Analysis of the ideal packaging operations for any newspaper involves balancing packaging and distribution operations for maximum gain to the system. timing. Package design. Each newspaper will have different needs and priorities. These parameters can dramatically be altered by changes up stream in the supply chain. Faster in one area of the supply chain does not necessarily add time. these areas must also be subdivided by home delivery and single copy. the human resource availability and prevailing wages in the local market place. packaging equipment type and quantity. but solutions inside the distribution link can still bring broad value to the overall cost of the newspaper supply chain. vehicle type and number. In order to assess the potential for improvement within a newspaper’s distribution operations. the focal point for this balance is the largest cost in the system. distribution operations management needs. requiring a customized model and considerations.All delays in earlier supply chain links must be compensated for by distribution. storage needs. or the consumer suffers. carrier count and route length—all of these factors must balance for maximum gain. and shifting. workflow for both packaging and distribution can also be improved by proper integration of pre-packaged product into the entire supply chain workflow. the activity must be divided into two parts: Bulk Distribution and Carrier Distribution. While time critical operations can yield the most noticeable impact. DISTRIBUTION OPERATIONS Distribution operations for most newspapers are reactive. KEY CONSIDERATIONS . It is especially key to ensure that packaging improvements translate through distribution. driver type. Newspaper treatment of each subset of distribution will dictate the applicability of value considerations. but for each downstream element in the supply chain. reduce cost. In some cases. count.

. only two measurements were common or necessary within newspaper distribution: 1) Did the job get done? . (For newspapers. TPYING IT TOGETHER — SUPPLY CHAIN INTEGRATION While individual value can be gained from examining each link in the newspaper supply chain. needs. combined with light springs and single rear axles.000 pounds gross vehicle weight. At the very most. . can yield fast results. and too low on return. the real value is in the big picture. Information Information is the thread that binds the entire newspaper supply chain. The best place to start is bulk distribution. Because each newspaper has different strategies. Improving utilization will improve risk. better used trucks mean better used drivers. Until recently.Compliance & Risk • To simply driver hiring. ten (10) carts. leads to the dangerous situation of headlights projecting too high on outbound loads. Better used drivers mean less turnover and less risk. This first step also allows experience with what type of information will be most valuable when considering an expansion of measurement inside the distribution link.Information is key to unlocking the potential of these factors. Whether the opportunities revealed by better information are internal or external to newspaper operations. these trucks can haul 10. and priorities. many newspapers use trucks rated below 26. or about 350 bundles). this technology and process usually leaves distribution with a printout. this means five (5) pallets. Starting at this point makes the information set manageable.and 2) Did they meet budget? Further integration of the information flow was simply too costly to be warranted. Newspapers have historically been leaders in information exchange process and technology inside the walls of the production facility.000 pounds worth of product. This practice. more efficiency and more potential. Unfortunately. • Tail-Loading the practice of placing smaller straight truck loads onto the tail of the bed to speed unloading. Risk and utilization are major factors in finding value within a newspaper distribution operation. information is the key to improvement within the distribution link of the supply chain. where first-rate data. combined with measurements to form management information.

While efficient. system wide information capture will take time and a step-by-step approach. The key to unlocking this potential is the availability of information. A dynamic cost and process flow model of the newspaper supply chain will be essential in keeping pace with changing needs and demands within the newspaper industry. gains will be realized each step of the way. DAILY WORK FOR THE PROJECT PROCESS CARRIED OUT TO DO THE PROJECT .BASIC NEWS PAPER SUPPLY CHAIN Balancing time and workflow across the supply chain will yield the largest results.

in the morning from 8 to 11 and in the evening from 5 to 8. They get to know how better they can advertise in order to increase sales. friends etc They also come to know that while choosing from the different products a final product what the customer keeps in mind while making his choice. I noted down the complaints of the customers and their views regarding the newspapers and magazines I made a daily report of how many calls and issues I had done CUSTOMER BEHAVIUR AND MARKETING STRATEGY The behavior of the customers makes organizations decide their marketing strategies as they come to know what the customers think. They also come to know how customers are influenced by their family.i. about their products and what choice they make between the different alternatives given to them. iv. By learning all this and many more such things organizations get to know the preferences of customers. Company assigned me different sectors and houses for visit daily. I visited the areas assigned to me daily 2 times a day. They also come to know how much knowledge consumers have from before regarding their products. v. feel. ii. viii. How they can reduce the costs. iii. . what better schemes they can adopt. Renewal of order of the existing customers. vi. I met people in the assigned areas and told them about the schemes of Times Of India Newspapers and magazines I took the feedback from the customers regarding the newspapers and magazines they were already reading Booked the order of the customers if they are interested in any scheme. vii.

ANNUAL SCHEME PERIODICITY: COVER PRICE: ANNUAL RATE: DURATION: ASSURED GIFT : Daily 2 Rs. On Saturday and Sunday SIX MONTHS RATE: 225 DURATION: ASSURED GIFT: Six months 50% off on cover price. SCHEMES OF THE TIMES OF INDIA NEWSPAPERS AND MAGAZINES: THE TIMES OF INDIA .50 Rs.Many more such things can be learnt by organizations by studying customer behavior. on weekdays and 2. On Saturday and Sunday 499 1 year 50% off on cover price plus one sipper SIX MONTHS SCHEME PERIODICITY: COVER PRICE: Daily 2 Rs. on weekdays and 2. 50 Rs. No Gift .

 Increasing the sales of Times of India. . of Issues in Market Price a Year for One Year 1400 480 1300 1200 1200 1200 1200 1200 600 Subscription Price 700 240 650 600 600 600 600 600 360 1 2 3 4 5 6 7 8 9 Femina Femina Hindi Film fare Grazia GoodHomes Hello TopGear Lonely Planet knowledge 28 12 26 12 12 12 12 12 12 OBJECTIVES OF THE RESEARCH  Consumer Behaviour Preference in Indian Newspaper Industry. They were told the schemes and feedback was taken from them.no Magazine’s Name No.Sr.  To find the strength and weaknesses of distribution channel of Times of India. METHOD: Research was done by visiting different areas of Chandigarh and interacting with different customers.

collation and/or synthesis of existing research.Data or facts may be obtained from several sources. A respondent may give information actively or passively. Secondary data can be internal or external means either from internal records of the company or from any other source or statistical origination. The provider or source of primary data is termed as Respondents.Primary research: questionnaires Secondary research: summary. Data can be classified into two ways: 1. DATA COLLECTION Data is the foundation of all marketing research. Collection of primary data is a task demanding technical expertise. . Secondary data PRIMARY DATA: Primary data is the data gathered for the first time by the researcher. Primary data 2. Secondary data was collected from the sources available either from the magazines or from the records or from the material loded on the internet. SECONDARY DATA: Secondary data is a data borrowed from secondary sources by the researcher.

specify______________ 3.A of ARNI UNIVERSITY. Name:_____________________________ Age _______ Mob. From how long you are reading this newspaper? Less than 6 months 6 months to 1 year years 1 year to 2 years more than 2 5.. Rate your newspaper/s from 1 to 5 (Where 1 is the worst and 5 is the best) a) Design of newspaper -----------------------b) Language used in newspaper------------------c) Editorial----------------------------------------------d) Sports News-----------------------------------------e) Business News------------------------------------------f) Pricing of newspaper------------------------------------g) Overall contents---------------------------------------------(Question 7 to 9 has to be answered by non-TOI readers) Yes No . Questionnaire 1.HP a part of our research study we are conducting a survey regarding the perception of people for the subscription of Newspapers. Occupation: ( )Student ( )Service ( )Business ( )Homemaker ( )Others. We are the students of 1t year B.B. Which newspaper/newspapers do you subscribe daily? ____________________________ 4. Have you subscribed this/these newspaper under any scheme? Yes No Yes No Yes No 6. ________________ Address:________________________________________________________________ Gender: Male Female 2. No.QUESTIONNAIRE Dear Sir/Madam.

Overall coverage Others 9.7. What feature in The Times of India made you buy this paper? [ ] contents [ ] pricing [ ] editorial [ ] local and international news coverage [ ] Sports coverage [ ] others___________________ Thank You FINDINGS: 1) Which newspaper do you like to read? a)Times Of India b)Hindustan Times c)Tribune d)Denik Bhaskar e)Amar ujala f) Others Option Number Percentage(%) . Have you ever subscribed Times of India?) Yes 8. Which are your favourate pages? Times appointments Tech Talk The Times of Ideas Times Global Sunday No Times sport Times Nation Times Business Special report on 12. Which are your favourate supplements in The Times of India? Education Times Times Property Times Life Times of Chandigarh Matrimonials Ascent 11. Would you like to buy The Times of India in future? Yes (Question 10 to 12 has to be answered by TOI readers) 10. Specify reason for Change of newspaper Schemes Price Local coverage (specify)___________ No if yes.

denik bhaskar (Hindi Newspapre) Times of India is at the 4th position 2)What do you like the most in your newspaper? a) Content b) Presentation c) Language d) Any other Option Content Presentation Language Any other Comment: Numbers 59 133 108 0 Percentage 19.3 10 6.3 . The rest like the language in the newspapers 3)Do you go through additional supplements that are provided with the newspaper? a) Yes b) No Option Yes No Comment: Number 218 82 Percentage 72.6 Comments: Maximum number of people in chandigarh prefers to read tribune because it has more regional news After tribune.Times of India Hindustan times Tribune Denik bhaskar Amar ujala Others 45 34 116 55 30 20 15 11 38.6 27.3 36 0 Most of the people like the presentation of their newspapers.6 44.6 18.

6 Comment: Maximum number of people dontgohrough business column in their newspaper. SUMMARY OF FINDINGS: From the feedback of the people we concluded that:  Tribune has maximum reader in the Chandigarh region due to more regional news.6 No 54 18 Doesn’t read 166 55. Mostly business man and the students for their general knowledge go through this column and 28percent of the total people in the survey are satisfied with the business information provided in their newspaper 5: Has the information from classified section been able to resolve your queries? a)Yes b) No c) Doesn’t read Option Number Percentage(%) Yes 80 26.More than half of the people in the survey go through the additional supplements provided in the newspaper and rest of them doesn’t like to read additional supplements.3 19 52.  Dainik Bhaskar is at the number one position in hindi newspaper and overall at the second position.33 Comment: Maximum number of people said that they don’t read the classified. Only a few said that they were not satisfied. The rest said they read it and are satisfied. . 4: Does your newspaper provide you all the essential business information? a)Yes b) No c) Doesn’t read Option Yes No Doesn’t read Number 85 57 158 Percentage(%) 28.

There should be more of regional news  There should be more supplements with the newspaper  Students said that the advertisements of competitive exams does not come in the Times of India  Schemes of the newspaper are also not good comparative to other newspaper. BIBLIOGRAPHY: INTERNET www.com www.  People don’t go through many parts of the newspaper  People need more content in the classified section of the newspaper READER’S VIEWS & COMPLAINTS:  The language used is difficult for common man to understand  The news is not very regional.google.com . A time of India is at the fourth position.  There are also complaints that people don’t get gifts with the subscription.com www.wikipedia.indiatimes.  Times of India have very close competition with Hindustan Times.  Times of India most popular supplements are Education Times and Times Ascent.