BA (Hons.

Module Code Module Title OUGD502





The following form is designed to focus your self-evaluation, personal reflection and design strategy planning for the second year of the course. This should help you to identify necessary areas of interest, working practices, aims and ambitions when planning your return in September. More importantly it should help you identify specific issues that you need to address, skills you intend to develop and creative/professional aspects of design practice that are relevant to you as an individual. As this is form focuses on you as an individual you may find you need to add certain criteria, skills or areas that are relevant to you and your aims. There are spaces left for you to add content. Your evaluation will form the basis of discussion during your first tutorial in the second year. Your response to this task should be posted to your PPP blog and labelled ‘PROGRESS EVALUATION 04/05’

How would you grade yourself on the following areas: 5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor 1 ENGAGEMENT Attendance Punctuality Motivation Commitment Quantity of work produced Quality of work produced Contribution to the group 2 3 4 5 / / / / / / / STUDY SKILLS Library Magazines Internet Study Visits Online Content Contextual Research Documentation (Blogs.) 1 2 3 / / / / / / / 4 5

PERSONAL SKILLS Design Skills Communication - verbal Problem Analysis / Communication - written Problem Solving / Communication - visual Content Development (Research) / Organisation - time Conceptual Development (Idea Generation) / Organisation - project Visual Development (Visual Skills) / Organisation - personal Media/Material Experimentation / Presentation - crits Evaluation & Selection / Presentation - assessment Finishing Skills / Presentation – Blogs. Production Skills / Identify 5 ways in which you aim to extend your strengths an/or address areas for improvement. 1. Continue to develop verbal communication skills and get better at knowing what I want to say and how to say it. 2. Spend more time ‘finishing’ the product by considering stock and producing a more professional outcome. 3. Take a more practical approach to research, not just relying on internet. 4. Learn more about web design, to improve the look of my blogs etc. 5. Organise time well and stick to what I intend to do.

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Grade the level to which you will prioritise developing your skills and understanding of the following 5= highest, 4 = high, 3 = necessary, 2 = unsure, 1 = low 1 PRACTICAL SKILLS Typography - Font Design Typography - Layout/Grid Screen Print Bookbinding / Paper Craft Letterpress / Printed Type 3D Materials & Media Photography & Studio lighting DESIGN FOR PRINT Packaging Editorial (Magazine) Publishing (Book) Retail Promotion Branding/Identity Information graphics Signage/Wayfinding CREATIVE PRACTICE/CONCERNS Ethical Design Sustainable Design Digital Innovation Print Production -Paper/Format/Finish Handmade to Digital Designer Led Practice Client Led Design Commercial Design Independent Practice 2 3 4 / / / / / / / 5 SOFTWARE Photoshop Illustrator Indesign Dreamweaver (web) After Effects (Motion Graphics) Fontographer (font design) 1 2 3 / / / / / / 4 5

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DESIGN FOR SCREEN Design for Web Design for Mobile Technology Interface design (DVD, Mobile tech.) Moving Type (TV ,Film) Motion Graphics (TV, Film)

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PROFESSIONAL PRACTICE Music publishing & Promotion Fashion Branding & Promotion Corporate Identity Exhibition Design Retail Branding & Interiors Design for Social Change Product, Promotion, Packaging Self Publication & Print Others (please list on your blog.)

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Identify 10 things that you aim to achieve during level 6, explain why you want to achieve them and how you intend to go about achieving them. Grade them in terms of level of priority.
1 2 3 4 5

1 2 3 4 5 6 7 8 9 10

Learn techniques to make the finished outcome of my work look more professional. I will do this by continuing to find and evaluate work I think works well and putting more consideration into the stock I choose Improve presentation skills & PowerPoint skills by continuing to present and practicing beforehand. Contribute more productively in group crits by referring to helpful questions that we have looked at in COP sessions Manage my time more professionally by splitting time wisely between work, social and domestic Develop more skills that relate to web design and screen by incoroporating new software into the work I produce Learn after effects/ moving image software skills to increase employability and design skills To have a more concise and coherent blog so that anyone can understand what I am looking at, I will do this by being more considerate about what I blog and what I evaluate Spend more time working by hand and less time working digitally so that I know the idea that I’m going to produce is the best solution to the problem Develop a further understanding of typeface design, by being introduced to typographer and designing some new fonts Read more design based books to gain a better understanding of problem solving and design in general.

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