PART A: DEMOGRAPHIC PROFILES PLEASE THICK (/) IN AN APPROPRIATE BOX. A1. Gender 1 2 A2.

Age 1 2 3 4 5 6 Below 20 years old 21 - 25 years old 26 - 30 years old 31 - 35 years old 36 - 40 years old 41 and above

Male Female

A3. Where do you live? 1 On campus 2 Off campus A4. Race 1 2 3 4

Malay Iban Kadazan Other (please specify) _____________

A5. What is your source of income? 1 PTPTN 2 JPA 3 Yayasan 4 Family 5 Other (please specify)_____________ A6. How much is your monthly allowance? 1 Below RM 200 2 RM 201 - RM 300 3 RM301 - RM 400 4 RM 401 – RM 500 5 RM 501 and above

PART B: STATUS OF CONSUMER PLEASE THICK (/) IN AN APPROPRIATE BOX. If you do. what type of fast food do you consume? (May thick more than 1) 1 McDonald 2 KFC 3 Pizza Hut 4 Subway B3. what type of fast food do you like best? 1 McDonald 2 KFC 3 Pizza Hut 4 Subway 5 Other (please specify) _____________ B5. How often do you eat fast food in a month? 1 Not at all 2 1 – 2 Times 3 3 – 4 Times 4 More than 5 times . If you do. B1. Do you like fast food? 1 Yes 2 No B4. Do you consume fast food? 1 Yes 2 No B2.

Which of the following fast food would you like to re-visit in the future? 1 MacDonald 2 KFC 3 Pizza Hut 4 Subway 5 Other (please specify) _____________ C4. C1. I consume fast food because it is _________ 1 Delicious 2 Located near my house 3 Cheaper than other food 4 Sold in a clean environment 5 Sold 24 hours per day 6 Easy to get or purchase or ready available 7 Attractively promote (gift. discount voucher) 8 Other (please specify) ______________ C2. Please state the reason why you want to re-visit this fast food restaurant again? 1 It is close to my house 2 I get discount coupons very often 3 The food tastes delicious 4 Everyone in my family likes it 5 Other (please specify) _________________ .PART C: STUDENTS’ PREFERENCES FOR FAST FOOD PLEASE THICK (/) IN AN APPROPRIATE BOX. I go to fast food restaurant to? 1 Hanging out with friends 2 Eating 3 Spending free time 4 To relax 5 To spend my free time 6 To discuss with college work 7 To enjoy free WIFI 8 Other (please specify) ____________ C3.

Service Attitude of the workers Waiting time Product Quality of meal Quality of drinks Price Meal price Drink price Promotion Discount New product promotion Environment Cleanness Seats Taste Tasty of meal Tasty of drinks Strongly Dissatisfy 1 1 1 1 1 1 1 1 1 1 1 1 Dissatisfy 2 2 2 2 2 2 2 2 2 2 2 2 Neutral 3 3 3 3 3 3 3 3 3 3 3 3 Satisfy 4 4 4 4 4 4 4 4 4 4 4 4 Strongly Satisfy 5 5 5 5 5 5 5 5 5 5 5 5 . Please give it a score.PART D: SATISFACTION Rank the following reasons why you visit the fast food restaurant according to its important.