What are the main objective of Business?

An objective denotes a goal for the achievement of which efforts are directed. Every business has its sets of objectives. The objectives of the business are covered under the following categories. Economic objectives: The following are the economic objectives of a business:
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Every business is started for earning profit because profit is the acid test of every business. Earning of profit can be made when exchange of goods takes place. so every business has the objective of production of goods. The primary aim of business is to effect sale for the product produced. This can be made possible through creation of market. So every business has the objective of creating market for the products.

Human Objectives: Human objectives require careful consideration and well-being of shareholders, consumers and employees. The following are the human objectives of the business:
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The business should render welfare to its employees. The consumer should be supplied with qualitative products so that they will feel satisfied. The business should have the objective of providing enough satisfaction to the shareholders. They should feel that their money is not misused by management. The business should have the objective of being helpful to the government. The business is the main contribution of funds to the government.

Social Objectives: The business has certain social responsibilities and is required to undertake those activities which are essential for the betterment of the society. The following are some social objectives of the business:
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To ensure continuous supply of goods to meet the requirement of the society. The business should help the government in formulating the policies of socialistic pattern of society. The business should create more employment opportunities. It should ensure effective utilization of natural resources.

National Objectives:

Proper planning focuses attention of the objectives of the enterprise. The followings are the national objectives of the business:    The business should help in the development of small scale industries. ensure economy and defines the boundaries within which the business has to operate. taste and financial condition of the people in the society. programme and procedure for the accomplishment of the objectives. Success in business can be attained on the fulfillment of the following conditions which are termed as requisites of sound business. I. In the absence of this business should try to render the following services to the society. Sound distribution and management: A successful business necessitates a sound organisation and efficient management. The product so supplied must suit the needs. Supply of qualitative goods: The business should ensure supply of qualitative products continuously and without any obstructions. The objective should disclose the main. What are the essentials of a successful business? Business has a wide field and has to face the complicated needs of the society.The business enterprise contributes substantially for the upliftment of the nation. . The business should help in providing skilled personnel for the country. Proper planning: Planning involves complete set of policies. Smooth distribution system: A successful business necessitates smooth distribution of the goods produced otherwise it will involve blockage of capital. and subsidiary objectives of the organisation. The chief characteristics of a successful business are: Establishment of objective: Establishing objectives is the primary task of the business objectives determine the aims and goals of the business operation which ultimately helps i designing the shape of future events. It starts with production of goods at one ends with providing goods to the ultimate consumer. reduce uncertainties. If the business is not located in a good place. it cannot attract more customers and thereby the success in business cannot be visualized. Location and layout: The objectives of the business can be attained fully when it has a proper location and layout. The business should aim at improving the economic position of the society. Good relationship with employee: A successful business requires the presence of good employer and employee relationship.

Creation of more employment: The business can help the society by creating employment opportunities. The expansion in the business activities help the society in a number of ways. III.II. the business should charge reasonable and fair price for the product. Charging of fair price is socially desirable. This also helps in the reduction of cost of production. new products and new uses of the product. Charging fair price: To attract customers and to maintain permanent relationship with the customers. People in the society are in a better position to get the quality products at a better price and thereby it helps in increasing the standard of living of the people. Providing better standard of living: The presence of business creates new markets. . IV.