MOBILE ADVERTISING ON PRONTO CAB TAXIS IN CALABAR METROPOLIS, CROSS RIVER STATE

PROPOSAL

The Cross River State Government in her developmental effort have since last year scraped motorbikes popularly known as “Okada” and in place introduced an efficient Taxi system in which Pronto Cab Limited blazes the trail. Pronto Cab Limited as a leading operator and presently managing over 500 city cabs can create a platform for intensive mobile advert in its fleet. To this end.BACKGROUND The concept of Taxi Branding/Advertising in Calabar City is new hence the imminent need. we have designed a Taxi Branding system to operate in conjunction with Pronto Cab Limited tailored to meet the unique image of all intending advertisers. . This will afford intending advertisers and brand owners an ample opportunity to position their products and services in Calabar City in an efficient and cost effective manner.

Business needs are indeed changing and companies adopt strategies such as advertising. brand recall and purchase behaviour. Taxi advertising campaigns are normally targeted at a specific consumer market. Also. branding. with most reporting a significant increase in brand awareness and keen interest shown towards their branded vehicles. Companies who wrap their delivery and company vehicles have responded positively. research has shown that nothing will get any brand or product noticed more than a fleet of branded vehicles and unfortunately many companies do not have such fleets at their disposal. our collaboration will serve as the perfect platform for this need. the volume of commuters who use taxis in Calabar is now substantialthanks to ban on motorbikes. show higher advertiser awareness. re-branding and even temporary branding to target product launch events or updating.THE NEED Vehicular Branding though fast becoming a new trend in this part has grown enormously over the years. Statistics have also shown that consumers who are repeatedly reached with a message. . Without overlooking the effects on revenue. awareness and impact results of outdoor media are no doubt keys to achieving this goal. promotions. they (commuters) are Exceptional Advertising Targets. the growth.

implementation and outsourcing of advertising deals between clients. This gives us the cutting edge and puts us well ahead of our competitors in terms of service delivery. These exciting. large format outdoor digital printing and transit media.ABOUT US Implementation Technology Limited a subsidiary of AIR-TIGHT MEDIA specializes in providing mobile and outdoor advertising solutions to corporate bodies and government agencies all over Nigeria. innovative and new forms of advertising create impact and are eye catching marketing channels. We undertake designs. Our creative skills in the areas of communication have been enhanced by our highly trained experts and technological skill in the aspect of information dissemination and strategic campaign drive. Our specialty covers fields of fleet branding. reaching millions of potential customers. Our job is to bring your campaign to life! .

or we can take existing designs and roll it over an entire fleet of vehicles. such as rebranding or temporary branding for targeting product launch or supporting campaign drives. our high quality materials are transformed into artworks of uncomprising quality.PRODUCTS & SERVICES Our vehicle branding. Our intention is to provide our services by liaising with Pronto Cab Limited in executing this proposed Taxi Advertising scheme in Calabar Metropolis. ready to be applied to your vehicles. vehicle stickers and fleet signage products have the flexibility to suit your changing business needs. Utilizing the latest technology. . In addition. We are able to offer completely new creative design through our innovative inhouse design department. building wrapping. For a fraction of the cost of other advertising media. our in-house process guarantees that your fleet branding will be handled seamlessly and professionally ensuring that your vehicle is off of the road for as short a time as possible. we offer flexibility and mobility in our services that provides for a cost-effective and broad-reaching advertising and marketing campaign.

We offer a full range of services. 2. 5. We are able to handle the execution of fleets nationwide. survey and accurate dimensions to the final installation of the finished products. Our management & experts continuously strive to improve in areas such as quality of workmanship.OUR EXPERIENCE We have the perquisite expertise and experience to carry out the enormous task conveniently owning to the fact that we have a team of experts who have handled similar jobs in the industry for over a decade. Implementation Technology Limited is one of the branding companies around with the relevant knowledge in Vehicle branding. Our passion and dedication is unsurpassed. . who comply with international standards. Why Our Services: 1. Fleet Signage and can deploy „Approved Installers‟ to ensure quality finishing. including Site Surveys which include digital pictures. 4. maintenance and monitoring. 3. We offer more than 10 years of experience in the vehicle wrapping industry. delivery deadlines and building lasting relationships. through our network of approved installers.

Creating images for leaders and founders.OUR PROPOSAL  We desire to collaborate with Pronto Cab Limited only at this stage to provide all the vehicles available in their fleet for branding as well as working out a standard tariff charge or daily rate together for prospective clients.O. Designing a prototype for the brand: Defining brand position. Planning brand experiences. Writing a brand story. Profit Sharing. Creating a visual design for the brand. Supervision. Our Offer includes: A. Creating brand language.U) to clearly specify roles that each party is obligated to. Indemnity & Insurance.  Pronto Cab Limited and Implementation Technology Limited shall jointly raise a Memorandum of Understanding (M.  We shall source for and manage all adverts on the cabs within the advertising period. Carrying out brand community management. . Fleet Management and Control. The terms will include: Tariffs. Establishing a believe system for brands.

We will also help you understand better how to influence your peers in the same field. . Planning adverts for the brand We have all these services on offer and are devoted to finishing the original beliefs of brands as well as searching for hidden assets in companies.B. Designing a prototype for the product C. Planning channels for the brand E. the core and the differences together so that we can develop a brand signal that will stand out and take even you by surprise. Planning a prototype for the showroom D. We deploy top creative experts to find the keys. passions and preferences so that your company can establish the value of Taxi Adverts.

your vehicles!  Vehicle branding reaches thousands of people everyday and is both a high impact and cost-effective way for companies to promote their brands. .  You will be making use of probably the largest advertising space you already have. promotions and product launch . new businesses. products and services in Calabar Metropolis.  Vehicle branding is relatively affordable compared to other forms of outdoor advertising and it is no misnomer that most brand managers.BENEFITS  We can make your vehicles work harder for you on the road.  Pronto Taxis will no doubt be the first choice for companies . agencies and marketing experts recognize this need.needing to gain good market share in Calabar city and environs because vehicle wraps are one of the very few mediums that people will make an effort at viewing. Hence. the high demand for fleet branding with quality prints and flawless installations. generating money from advertising as you drive.brands.

We are available for discussions to give further details and provide pricing if our proposal is highly considered. strategic planning. always adding value because we are always implementing. We build prototypes for brands. . new business development. creative advertisements and promoting new experiences.CONCLUSION We are solution providers. environmental designs.

GALLERY .