Box# 34

Folder# 655
World's Fair
Corporation:
Executive Committee
Meeting Reports ( 13)
Dec 20,1962
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MEMORANDUM FROM
PRESIDENT OF THE COUNCIL
..... 114
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UNI81'HIItl:
•••••

.
NEW YORK WORLD'S F'AIR 1964·1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
F'LUSHINO 52. N.Y. • TELEPHONE·AIIEA CoDE 212· WF 4·1984 • CAlLE ADDIIr.:ts"WORLDSFAIR"
NAC&

489 DAYS TO OPENING OF FAIR
AGENDA
E;XECUTIVE COMMITTEE MEETING
DECEMBER. 20, 1962
AGENDA ITEM 1. Presentation -United States Pavilion
AGENDA ITEM 2. Approval of minutes of Executive
Committee meeting-November 13, 1962
AGENDA ITEM 3. Financial status
(Reference memorandum)
!· Financial report
£. Fair notes
£.. Ticket sales
AGENDA ITEM 4. Industrial area
!· Ratification of executed agreements
1. RCA
a. Exhibit lease
b. Closed Circuit TV agreement
2. Westinghouse
R08£AT MOSES
l'ltliiDINf
Mr. Winston
11l'.Luckman
Mr.Spargo
Mr.Stone
3. Simmons Company amendment 11-29-62
(Change of site location)
4. Others
-..-.. @--... CAYS TO OPENING CAY
.:Q. Status report
(Reference memorandum)
AGENDA ITEM 5. area
!· Ratification of executed agreements
1. General Motors Corporation
11-30-62
2. Others
b. Status report
- (Reference memorandum)
c. Terrace Club report
AGENDA ITEM 6. International area
!· Ratification of executed agreements
1. Federation of Malaya 10-9-62
2. Chalet Suisse, s. A. oi
Switzerland 12-5-62
3. Spain
a. Termination of Dasir
b. Agreement with ·Government
4 .. Committee for Christian Science
Activities Amendment 11-27-62
(Additional space)
5. International Plaza
B. Others
b. Status report
- (Reference memorandum)
- 2 -
Mr. Stone
Mr. Tozzoll
Mr. Robinson
Gov. Poletti
AGENDA ITEM 7. State area
~ · Ratification of executed agreements
1. Texas 12-5-82
2. Alabama Amendment 11-1-62
3. Others
.Q. Report on trip to Puerto Rico
c. Status report
- (Reference memorandum)
AGENDA ITEM 8. Exhibits, concessions, operations
.!· Ratification of executed agreements
1. The Protestant Council of the
City of New York- Amendment 11-21-62
2. Billy Graham Evangelistic
Association 12-14-62
3. p-lnkerton's National Detective
Agency, Inc. Amendment
Lawrence St. Parking Lot 11-27-62
4. Brass Rail Food Service Organization
Amendment No. 7. Additional space
for table service 10-25-62
5. Greyhound at the World's Fair, Inc.
Amendments
a. Hider Agreement No. 1
Exhibit and concession activities
11-23-62
b. RJder agreement No. 2
Cable ride and carveyor 11-23-82
- 3-
Gen. Potter
Mr. Moses
Mr.Preusse
Gen. Potter
Mr. Constable
MORE ••••
6. Louis & Manuel Walter
(Wax musewn) 11-5-62
7. Maroda Enterprises, Inc. 11-20-62
(Boatride on Meadow Lake)
8. Sage Ventures, Inc. 11-21-62
(American Indian Pavilion)
9. Angus G. Wynne, Jr. and
Compass Fair, Inc. 11-28-62
(Theatre Night Club)
10. San Mar, Inc. 12-7-62
(Replica of Santa Maria)
11. Aerial Ride and Waffle Restaurant
{G. A. Vande Velde)
12. Chun King
(Chinese restaurant)
13. United Press International
(Official photographer-still photographs>.
14. Others
.Q. Authorization requested
1. Rescission of authorization
(11-13-62) for Strol-A-Matic, Inc.
(Child strollers and wheel chairs)
{Reference memorandum)
2. Authorization to conclude and execute
with MacDonald Bros., Inc.
Howard R. Suslak jointly with
RichardS. Robie
(Baby strollers and wheel chairs)
(Reference memorandum)
3. Others
- 4-
Mr. Constable
Mr. Constable
c. Amendment to Rules and Regulations
1. Reproductions of attractions
at the Fair
d. StatuS report
- (Reference memoranda
§_. Appointment of special policemen
James D. Caniano
Edward J. Motta
AGENDA ITEM 9. Lake area
a. Status report
- (Reference memorandum)
AGENDA ITEM 10. Fair Engineering and Construction
~ · Authorization requested
1. Assignment of contracts with
Clarke and Rapuar1o to Clarke
and Rapuano, Inc.
(Reference memorandurn)
.£. Amendment to Ru1es and Regulations
(Reference memorandum)
1. Storm Dra.inage System
£· Status report
(Reference memorandum
1. Awa:rd of contract
Ticket booths and gates
(Reference memorandum)
2. Awa:rd of contract
Unisphere Foundation
(Reference memorandum)
3. Awa:rd of temporary road contract
(Reference memorandum)
- 5-
Mr. Constable
Judge Rosenman
Gen. Potter
AGENDA ITEM 11. Expediting construction
a. Stat.us report
- (Reference memorandum)
AGENDA ITEM 12. Department of Parks
Engineering and Construction
a. Status report
- (Reference memorandum)
AGENDA ITEM 13. Arterial contracts
a. Status report
- (Reference memorandum)
AGENDA ITEM 14. Communications and Public Relations
!· Ratification of executed agreement
J. Walter Thompson amendment
(Reference memorandum)
.Q. Status report
(Reference memorandum)
AGENDA ITEM 15. Other business
AGENDA ITEM 16. Next meeting Executive Committee
January 24, 1963, 9 A. M.
(Preceding Annual Meeting of
Members and Directors)
*************
James Dawson
Seymour Potter
Mr.Andrews
Mr. Hodgkiss
Mr. Berns
NOTE: Gov. William W. Barron of West Virginia will unveil the design
of the West Virginia Pavilion at the luncheon following the
Executive Committee meeting.
- 6 -
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EXHIBITOR CONSTRl..fC
DATE: DECENll
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LEASE SIGNED 2,420,000SF.
ALLOCATED I 9 0, 0 0 0 S.F.
TOTAL ALLOCATED 2,6 I 0,0005 F = 69%
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LEASE SIGNED
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LAKE AREA
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ALLOCATED
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MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
10.
MISS HAIG OATEI
DECEMBER 1 7, 1962
,.ROMr M. R. PENDER
SUIIJIECT: CONFORMITY COMMITTEE STA WS REPORTS
In accordance w.tth Potter's instructions, we are submitting
herewith two memorandums outlining the progress of the Conformity
Committee.for the information of the Executive Committee.
The first memorandum lists the actions of the Committee from
its inception to October 31, 1962.
The second memorandum lists the actions of the Committee during
the month of November 1962.
In both instances, the actions are listed by department number
and by case number.
A report will be prepared for each subsequent Executive Committee
meeting showing the actions of the Committee during the intervening
period.

M. R. Pender
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
Mr. Robert Moses
,ROM, General W. E. Potter
euiiJEcT: Conformity Committee Actions
To October 31, 1962
DATE:
December 5, 1962
INDUSTRlAL
Exhibitor
Bell System, The
Better Living Building
Chase Manhattan Bank
Coca Cola Company
Continental Insurance Company
duPont de Nemours & Co. (Inc), E. I.
Eastman Kodak Company
Electric Power & Light Exhibit, Inc.
Equitable Life Assurance Society
First National City Bank
Gas, Incorporated
General Electric Company
Hall of Education
International Business Machines
Johnson & Son, Inc., s. C.
National Cash Register
Pavilion of American Interiors
Simmons Company
Travelers Insurance Company
U. S. Steel Corporation (Unisphere)
World of Food
Conformit:t Number
C-117, C-151, C-161
C-102, C-103, C-105, C-110, C-112
C-114, C-167
C-123, C-195
C-155, C-181, C-182
C-104, C-222
C-131, C-138, C-147, C-208
C-101, C-108, C-113, C-116, C-136
C-218
C-177
C-158, C-179
C-107
C-127, C - U ~ B , C-129, C-130, C-140
C-141, C-162, C-197
C-172, C-196, C-228
C-173, C-198, C-211
C-185, C-229
C-143
C-111
C-109, C-124, C-126, C-204, C-217
C-122, C-139
C-189
C-119, C-120, C-121
Arch of the Americas
Belgium
China
Colombia
Haiti
INTERNATIONAL
C-142
C-193
C-192
C-234
C-168
Hong Kong
India
C-169, C-170, C-171, C-201
C-231
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
TO: Mr. Robert Moses DATE:
December 5, 1962
FROM: General W. E. Potter
Page 2
suaJEcT: Conformity Committee Actions
To October 31, 1962
IN'TERNATIONAL (Cont'd)
Exhibitor
Japan
Mexico
Protestant Center
Sierra Leone
Sudan
'Thailand
Tunisia
u.s. s. R.
United Arab Republic
Vatican Pavilion
Venezuela
C-239
C-191
C-166
Confgrmity Number
C-225, C-236
C-188
C-206, C-207
C-235
C-135
C-238
C-163, C-205, C212
C-194
United States of America
Montana
FEDERAL/STATES
C-159, C-174
C-215
New England States
New Jersey
New York State
Puerto Rico
West Virginia
C-186, C-233
C-157
C-156, C-176, C-187, C-200
C-226
C-219
TRANSPORTATION
Ford Motor Company
General Motors Corporation
Greyhound at the World's Fair, Inc.
Port of New York Authority
Sinclair Refining Company
Transportation & Travel Pavilion
U. S. Rubber Company
C-106, C-133, C-134, C-137, C-145
C-146, C-152, C-178, C-203, C-214
C•132, C-148, C-175
C-153, C-154, C-184, C-210
C-160
C-144, C-180, C-190, C-199, C-202
C-209
C-118, C-224
C-149, C-164, C-230
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TOI Mr. Robert Moses DATE:
December 5, 1962
P'ROM1 General W. E. Potter
.u..,acT: Conformity Committee Actions
To October 31, 1962
AMUSEMENTS/CONCESSIONS
Exhibitor
Brass Ra.U Restaurants
Bulova Watch Company
Carveyor Corporation
Continental Circus, Inc.
Greyhound at the World's Fair, Inc.
Sinclair Service Station
Television Information Building
United States Post Office
WEP /WDJr /elk
Distribution:
Executive Committee
Mr. S. Constable
Gov. C. Poletti
Gen. Wm. Whipple
Judge S. I. Rosenman
Mr. M. Stone
Mr. J. V. Thornton
Mr. G. F. Tozzoli
Conformity Number
C-223, C-237
C-150
C-115
C-216
C-183, C-213
C-227
C-125
C-165
(,{7t. ~ : ; : ...
W. E. Potter
Note: In some instances it has been difficult to stipulate under which
division of the Fair certain participants should be listed; namely,
the religious groups, GreyhoWld, etc. Therefore, some duplicity
may be found on the above lists.
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION
TOt
Mr. Robert Moses
DATEt
December 5, 1962
,Ro...,.: General W. E. Potter
suBJECT! Conformity Committee Actions
November 1962
INDUSTRIAL
Exhibitor
Conformity Number
duPont de Nemours & Co. {Inc), E. I.
Formica Corporation
General Electric Company
International Business Machines
Johnson & Son, Inc. , s. C.
Milmeapolis Honeywell
Westinghouse Electric Corp.
Christian Science Exhibit
France
India
Japan
JNTERNA TIONAL
Church of Jesus Christ of Latter Day Saints
Pakistan
Turkey
FEDERAL/STATES
West Virginia
TRANSPORTATION
C-258
C-254
C-248
C-246
C-260
C-242
C-245
C-247
C-250, C-255
C-244
C-239
C-253
C-259
C-251
C-252
Transportation & Travel Pavilion, Inc. C-241
Von Roll Cable Ride
Wynne Theater
AMUSEMENTS/CONCESSIONS
C-257
C-261
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION
TO: Mr. Robert Moses DATE: December 5, 1962
'ROM: General W. E. Potter
suBJECT: Conformity Committee AcUons
November 1962
Exhibitor Conformity Number
New York World's Fair Entrance C-256
Towers
WEP/\A!DJr/clk W. E. Potter
Distribution:
Executive Committee
1 1
· ~ . . . . . C! t':onstable
Gov. C. Po!t:t.W.
Gen. Wm. Whipple
Judge S. I. Rosenman
Mr. M. Stone
Mr. J. V. Thornton
lJir. G. F. 'l'ozzoli
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
SUMMARY STATEMENT OF RECEIPTS AND DISBURSEMENTS
FROM AUGUST 18, 1959 TO DECEMBER 10, 1962
Receipts:
Contributions
Proceeds of bank loans (see contra)
Proceeds of 6% World's Fair Notes*
Rental from leases and licenses
Admissions - Advance ticket sales
Miscellaneous income
Total receipts
Disbursements:
Repayment of bank loans (see contra)
Construction cost
Other pre-Fair expenses
Total disbursements
Cash and deposit balance December 10, 1962
$ 90,100.00
3,000,000.00
21,931,000 .oo
8,494,506.40
100,334.14
139,830.60
3,000,000.00
9,432,673.90
12,583,277.84
Distribution of balance:
cash
Less - Unremitted withheld taxes
Operating and construction deposits
$4,271,898.53
27,081.86 $4,244,816.67
4, 495,002.73
*Total subscribed
Total pledged
$29,086,000
815,000
$29,901,000
AGENDA ITEM 3
$33,755,771.14
25,015 t 951 '74
$ 8,739,819.40
$ 8, 739,819.40
AGENDA ri'EM 4b
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO: Mr. Robert Moses
DATE: December 10, 1962
FROM: Mr. Martin Stone
SUBJEC'n INDO'STRIAL SECTION - SU:MM.ARY OF SPACE Al#)CATIONS
AND NEGOTIATIONS.
Tabulated below is the status of space to date in the Industrial Area under
the jurisdiction of this Section. It does not, therefore, include space
allocated to concessions or religious exhibits, both under the jurisdlctlon
of Mr. Constable's department.
Total Rentable Area: 3, 245,006 sq. ft.
Leases Signed
Companies and Associations
American Cyanamid Co. (Formica Div)
Bell System E x h i b i t ~ The
Coca-Cola Company, The
Continental Insurance Company, The
E. I. duPont de Nemours & Company, The
Eastman Kodak Company
Electric Power & Light Exhibit, Inc.
Equitable Life Assurance Society of the US
Festival of Gas
General eigar Co. I Inc.
Geneta.l Electric Company
International Busin:ess Machines Corp.
S. C. Johnson & Son, Inc.
Liebmann Breweries Inc. (Rheinqold)
National Cash Register Company
Pepsi-Cola Company
F. &. M. Schaefer Brewing Company, The
Scott Paper Company
Seven-Up
Simmons Company, The
Travelers Insurance Companies
Sg. Ft.
22,700
104,935
46,314
12,699
46,956
69,497
47,204
20,000
79,290
15,023
56,101
54,038
33,206
49,385
18,892
93,696
45,478
24,992
45,088
10,931
49,487
945,912
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORA TidN
TO: Mr. Robert Moses
DATE: December 10, 1962
FROM: Mr. Martin Stone
SUBJECT: INDUSTRIAL SECTION - SUMMARY OF SPACE ALLOCATIONS
AND NEGOTIA T!ONS.
page 2
Leases Signed (continued)
Multiple-Exhibitor Pavilions
Better LJ. ving Building
Hall of Education
House of Good Taste, Inc. , The
Pavilion of American Interiors, Inc.
Project '64 Company
World of Food
Sq. Ft.
150,677
50,001
74,160
38,110
75,000
50,066
438,014
Total Leases Signed 1, 383,926
Page 3
INDUSTRIAL SECTION
PROGRESS REPORT
{as of December 10, 1962)
I. Since our last Progress Report of November 7, 1962, we have made
definite progress among the following companies:
(A) RADIO CORPORATION OF AMERICA on December 12, 1962
officially approved RCA participation at the Fair. All the
details of the lease involving numerous complications have been
resolved by Mr. Thornton and RCA's attorney. This has been
a long and difficult negotiation and we are delighted that RCA is
at last committed to exhibiting at the Fair.
(B) WESTlliGHOUSE ELECTRIC COMPANY Lease negotiations are
in the final stages with certain variances still to be approved by
the Legal Department and the Conformity Committee. Approxi-
mately 22, 000 sq. ft. is involved in the Federal-State Section,
the site of the 1939 Westinghouse Time Capsule (Block 41 -Lot 3).
(C) BROWN & WILLIAMSON TOBACCO CORPORATION Lease
negotiations are in the final stages, covering 14, 684 sq. ft. 1n
Block 21- Lot 1. Architects (Skidmore, Owings & Merrill) and
builders (George A. Fuller Company), and interior designers
(Teague Associates), have already been contracted for. We
anticipate an attractive and substantial exhibit at this entrance
to the Fair alongside the RCA Exhibit.
n. Favorable progress continues in the following situations:
(A) ARGUS INCORPORATED Mr. Herbert Leopold, President
of the company, will be in New York on December 12th to discuss
more specific plans for an exhibit involving approximately 10, 000
sq. ft.
(B) ART MUSEUM Mr. Charles Spalding, in conjunction with
McGraw-Hill and Price Matthews Corporation, believes he has
a sponsor who will support an art exhibit on a 40, 000 sq. :ft.
plot (in all likelihood Block 9 - Lot 10). A $2, 000, 000 to
Page4
INDUSTRIAL SECTION
PROGRESS REPORT
(as of December 10, 1962)
II. (B) ART MUSEUM (continued)
$3,000,000 expenditure is involved, probably with an entrance charge.
(C) GENERAL :MILLS, INC. General Rawlings, President of
General Mills, and Nate Crabtree, Vice President in charge
of Public Relations, have approved an exhibit plan for a site
covering 20,000 sq. ft. We expect to visit Minneapolis shortly
for more extensive talks where the prospects, for the first
time in several months, seem to have been definitely revived.
(D) LADIES' HOME JOURNAL This division of the Curtis
Publishing Company has asked for a site covering approximately
25,000 sq. ft. and has their staff actively worldng on a projected
exhibit.
(E) P. LORlLLARD CO. A change in top management at Lorillard
has reopened consideration of Fair participation. Mr. Morgen
Cramer, now President, is a Fair enthusiast. Dan Ladd,
Advertising Director, is arranging for a meeting with Mr. Cramer.
(F) MINNEAPOUS-HONEYWELL REGULATOR CO, Original
concepts submitted by a designer of their own choice were rejected.
A new model and drawings were sent to Mirmeapolis on December 7.
We should receive an answer shortly. Interest remains active.
(G) PARKER PEN COMPANY Parker has requested that a representative
of this Section be in Janesville on December 1'7. They now wish to
discuss a prime exhibit area of 15, 000 sq. ft.
(H) REVLON Despite the fact that Charles Revson, President of
Revlon, asked for a "hold" on 20, 000 sq. ft. (Block 11 - Lot 7)
in a meeting attended by Mr. Deegan and myself, he continues
to be unavailable for further talks on a concrete proposal.
Page 5
INDUSTRIAL SECTION
PROGRESS REPORT
(as of r:ecember 10, 1962)
II. (H) REVLON (continued)
Mr. Mandel, Executive Vice President of Revlon, remains
confident, however, that Mr. Revson wants to be in the Fair
and continually n e e d l e ~ ; him, on our insistence (and persistence).
(I) STANDARD BRANDS, INC. (Planters Peanuts) We continue
to be unable to pin down a definite acceptance or rejection, but
recent help from the Brass Rail with Mr. J. Paul Bryant, Vice
President, and Mr. P. I. Eisenminger, Vice President of
Standard Brands Sales Co. , has kept interest alive.
(J) Negotiations are also continuing with the following companies:
Schlitz Brewing Company
Magna vox
Philip Morris
Lever Brothers Co.
Brillium Metals Corporation
National Coal Policy Council
Sperry Rand -Univac Division
Carling Breweries
all of these in preliminary discussions.
m. This past month has been a particularly discouraging and frustrating
one for the Industrial Section because of a number of bitter disappointments:
(A) AMERICAN HOME PRODUCTS After several meetings, American
Home Products has sent us a final decision of withdrawal of
consideration of an exhibit.
(B) P. BALLANTINE & SONS Despite every evidence that Ballantine
would sponsor the Assembly Arena on Block 35-A (111, 000 sq. ft.)
we have been turned dovm. A major investment of $15,000,000 by
Ballantine in brewery improvements was given as the reason.
Paqe8
INDUSTRIAL SECTION
PROGRESS REPORT
(as of December 10, 1982)
m. (C) ELGIN NATIONAL WATCH CO. A meeting of Elgin's Board
of Directors on November 18th found a proposal to lease 25, 000
sq. ft. too expensive. We have some hope of reviving a project
of lesser dimensions and expense.
(D) H. J. HEINZ CO, At a special meeting on November 12th,
attended by Mr. Heinz and Mr. Armour, an exhibit plan covering
20,000 sq. ft. on the Pool of Industry failed to meet approval.
We will continue to pursue Heinz, but the prospects look dim
despite previous optimism by everyone connected with this
presentation.
(E) SINGER SEWING MACIIDJE CO, After consideration of a design
submitted by us, Singer Sewing Machine Co. has rejected parti-
cipation in the Fair.
(F) 20th CENTURY FOX An original estimate of $1,000,000 to
$1, 500,000 for the cost of transporting the Cleopatra Barge to
Flushing Meadow ultimately resulted, after considerable expense
and study of costs, in an increased estimate of $2, 500, 000. The
project has therefore been abandoned.
IV. Developments since the last Progress Report among the Multiple
Exhibitors have been hectic and, typically, confusing:
(A) BETTER LIVING Edward Burdick has refused to marry with any
other .multiple exhibitor. This decision was made after several
days of negotiation. As late as the day this report is being sub-
mitted, we were hopeful that California and Texas interests would
be underwriting the Better Living building, but the very latest
information is that the necessary financing will not be forthcoming.
Prospects of Better Living being in the Fair, therefore, are bleak.
(B) Each of the Multiple Exhibitors has been given demands of strict
compliance with the requirements of submission of preliminary
plans and construction permits, plus building schedules.
Page 7
INDUSTRIAL SECTION
PROGRESS REPORT
(as of December 10, 1962)
IV. (C) GRAPHIC ARTS' lease has been officially terminated (50, 001
sq. ft. on Block 8 - Lot 4, and 6, 000 sq. ft. on Block 8 -
Lot 6).
(D) PROJECT '64 has 1mtil December 31, 1962, when the next
lease payment of $90,000 is due. The likelihood of their
success is minimal.
V. SPECIAL PROJECTS
(A) PAN AMERICAN EIGHWAY Dr. Bertram D. Talla.my is
working in cooperation with this Section and a full presentation
has been prepared on the use of Walt Disney's Circarama. A
presentation will be made to Standard Oil Company of New Jersey
by Dr. Tallamy and ourselves. Landon Thorne, Jr. of Bankers
Trust Company has indicated an interest on the part of his bank
in extending a loan for half of the cost of this project (approxi-
mately $1,000,000 of a $2,000, 000 total cost) but this is being
reserved for consideration by a less substantial company than
ESSO and would involve the principle of an admission charge.
(B) REH.ABILiri'A TION CENTER Designs have been completed
and costs determined for an exhibit by Dr. Rusk's Institute of
Physical Medicine and Rehabilitation.
Presentations to a number of insurance companies are being
held up pending return of Dr. Rusk from a trip to the Far East.
(C) AMERICAN MEDICAL ASSOCIATION Dr. Annis, the new President
of the AM.A, and his Board of Directors have given approval of
a concerted effort by the AMA to obtain the support of the Druq
and Pharmaceutical companies for a Hall of Medicine. With Red
Motley's help, what might otherwise have been a limited expenditure
by AMAin a multiple exhibit building may now possibly be converted
into a major exhibit at the Fair. At least hope still remains even
at this late date.
PageS
INDUSTRIAL SECTION
PROGR-ESS REPORT
(as of December 10, 1962)
V. SPECIAL PROJECTS (continued)
(D) UNICEF Pepsi Cola Company has pledged its land free to
Unicef and in addition a donation of $650, 000. We have been
working with the U.S. Committee on plans for a major exhibit
area on Pepsi Cola's 93, 693 sq. ft on Block 12- Lot 5.
-oOlOo-
MEMORANDUM
aD:.!
••••

TO& C0111111ils:Loner Robert Moses, President, New York World's Pair
PROM1 Guy P, tozzoli
DATE• December 11
1
1962
8UIUICT1 raANSPCil'rAtiON SBCTION, WCIUJ)
1
S FAIR - StHWlY 0'1 SPACE
AGENDA ITEM 5b
a.ar•••
REUR Nora»
TO DAft
•v
DAft
IMI&&Ai&k ALLOCAtiONS AND NBGOTIA'r!ONS
IIITUIIN N ,. ...
COPY TO•
tabulated below is the cuuent status of leases or agreements ligned, or under
active negotiation in the Transportation Section:
Leases Signed or Participation
· Asreements Signed
General Motors
Pord Motor Company
Marine C ~ m t e r
Chrysler Corporation
transportation & Travel Pavilion
Greyhound
Heliport
Sinclair Refining Company
U. S, Rubber Company
Century Grill International
8KP Industries, Inc.
Mobile Homes Mfgrs. Assn.
Arlington Hat Company
Brass Rail Concessions
t@asea Under Actiye Negotiation
Autorama
Socony Mobil Oil C0111pany
lastern Air Lines
Aerospace Island
Intercontinental Cuisine
Auto Museum
Mobile Care
The Great Book
Stroller Concession
Total Area -
Area (S ,I',)
367,006
304,998
130D000
254,021
112,509
84,643
60,263
15,152
15,000
11,001
7,770
6,000
7,000
64,481
Sub total 1,439,844
175,000
10,000
10,000
110,787
15,052
17 .ooo
10,000
Century Grill International (Additional space)
6,000
12,000
3.350
Sub total: 369,189
2,ooo,ooo s.r.
Total: 1,809,033 s.r.
Other negotiations in progress are described in this report.
Commissioner Robert Moses -2- December 11, 1962
StATUS 0'1 NBGOXJATIONS
I. Leases under Active Negotiation
Ccppany Sg. Pt.
General Motors 62,086
(additional space)
Marine Center 130,000
Greyhound (exhibit area 85,000
included within operating
and maintenance area)
Century Grill International 3,350
Autorama 175,000
The Great Book 6,000
Status
On November 30, General Motors signed a lease .
supplement under which it assumed the obli•
gation to landscape and maintain 62,086 sq.
ft. of back area adjoining their exhibit •.
In return for the substantial additional
expenses that GM will incur, they will be
permitted to install a lUDited number of
outdoor exhibits on the new space.
Messrs. Briggs 6 Crane are continuing their
plans on this project. Becauae of a lack of
support from other firms in the industry, it
now appears that the Outboard Marine Corpora-
tion will play the major role in the Center.
I believe this will reduce the size of this
exhibit.
On November 23, Greyhound signed the leaae
for their combination Bxhibit•Maintenance-
Operations area in the Transportation
Section.
Century Grill bas previously signed a lease
for llp001 sq. ft. We have concluded nego•
tiations for an additional strip of. approxi-
mately 3,350 sq. ft. The exact amount of
additional space needed and the execution of
the lease supplement must await the completion!
of prelUninary construction plans which will
be filed in mid-December.
The Pair's legal staff is now preparing a
lease draft. Meanwhile, the organizers of
this project are going ahead rapidly with
their planning. We expect to sign a lease
in January.
We expect the lease signing for this con-
cession in mid-January. Mr. Constable
1
s off·
ice is handling negotiations.
Commissioner Robert Moses
Company
Stroller Concession
Baatern Air Lines
Mobile Care
International Cuisine
Auto Museum
Jewels of the World
II. ether Neaotiations
Socony Mob U Oil Canpany
Sq. Ft.
12.000
10,000
10,000
17,000
17,000
-3-
December 11, 1962
Status
It finally appears that the stroller
concession will become a reality. As a
matter of fact, we now have two firm propos-
als - one from Strol-A-Matic, Inc. and
another from a syndicate headed by Mr. Rubie
who is the largest stockholder in The Hertz
Rent-A-Car Corporation.
After several months of inactivity, we have
finally been able to get Eastern back on the
track for the World
1
s Fair. We should have
a good deal more information for the next
Executive Committee meeting.
We anticipate that in late December Mobile
Care will sign a lease for 10,000 sq. ft. at
the western end of Lot 50·19, Mobile Care is
a charitable organization that will supply
wheel chairs and other means of transportation
to disabled visitors.
An Agreement had been reached in conjunction
with Mr. Constable for leasing 15,052 sq. ft.
for a luxury restaurant. The agreement calli
for a sliding scale of percentage of gross
revenues to be applied against the basic
rental of $8.00 per sq. ft.
Subsequent to the above, all action has been
deferred until Mr. Stone has settled his nego•
tiations with this client for a large area in
the Industrial Section.
We expect a final decision on this project
in the near future.
Although the client has expressed a preferance:
for 17,000 sq. ft. in Lot 50-19 in the Trans-
portation Section, negotiations have been
suspended pending the outcome of a proposed
International Plaza in the International
Section.
The promotion staff of the Mobil Oil Company,
the domestic marketing arm of Socony Mobil,
has recommended participation with a specific
exhibit proposal. Higher m a n a g e m e ~ t has the
recommendation under consideration and we
hope for a decision in the near future.
Commissioner Robert Moses
CO!!!panv
. Aerospace Island
American Petroleum Institute
Motoring Safety Center
Goodyear
GP'l:nb
,A....... .
llt 1962
Status
Following up my meeting with Mr. Webb of
NASA on November we have developed a
new plan for Aerospace Island, which we
have placed before all of the important
firms in the industry. They are presently
evaluating it and we expect to have their
reaction by the end of this month.
Mr. McCollum, Chairman of the Board of API,
has advised us that although the API was
greatly impressed with the Disney naau of
Presidents", the API Board of Directors have
decided to reaffirm its earlier decision not
to participate in the Fair. Despite this
decision. we are now developing alternative
exhibit ideas in the hope that this industry
can be made to change its mind. The d:l.ffi·
culty is that the Board of Directors objected
to an admissions show and we were unable to
dissuade them.
We have continued our efforts, in conjunction
with District Attorney O'Connor's staff, to
sell the idea of a Motoring Safety Center.
The response to date has not been encouraging.
However, there is a possibility that the two
or three groups which still have the proposal
under consideration• may sponsor this project.
After several months of detailed study, Good•
year has advised that they do not have
sufficient time to design and construct the
Carveyor, I am not now hopeful that they
will exhibit but we will keep trying.

F.
d Trade Department
AGENDA ITEM 6b
MEMORANDUM
NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
TO:
Mr. Robert Moses DATE, December 11, 1962
FROM· Allen E. Beach
suaJEcT, Executive Committee Meeting-- Status of Participants in International Area
L
Contracts have been signed by the following participants in the International
Area:
Country Space Architect
Arqenttna 31,930 sq. ft.
Austria 17,683
Belgium 164,811 yes
Brazil 33,812
China., Republic of 24,529 yes
Christian Science Pavilion 25,189 yes
Colombia 9, 969 yes
Ethiopia 25,600 yes
France 77,846 yes
Guinea 22,000 yes
Hong Kong 9,011 yes
India. 25,018 yes
Indonesia 40,000 yes
Ireland 12,203 yes
Japan 49,983 yes
Jordan 6,500
Korea 18,000 yes
Kuwait 6,000
lebanon 10,000
Liberia 10,000
M.alaya 8, 898 yes
Mali : ~ 5 , 000 yes
Mexico 30,001 yes
Pakistan 10,000 yes
Panama 6,114
Peru 6,000
Philippines 15,000 yes
Sierra Leone 6,498 yes
Spain 22,986 yes
Sudan 10,000 yes
Th.a.1la.nd 12,000 yes
TUnisia 23,000 yes
Turkey 29,951 yes
United Arab Republic 20,000
Uruguay 8,037
Vatican 52,778 yes
Venezuela 20,000 yes
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
To: Mr. Robert Moses
DATE. :December 11, 1962
FROM. Allen E. Beach
suaJECT, Executive Committee Meeting
IL The followinq participants have selected a site and completed negotiations
With the Fair; contracts are in the hands of appropriate officials for
siqna.ture :
Arab States, Leaque of
D:>minican Republic
Guatemala
International Plaza
Italy
Netherlands
Ba.udi Arabia
SWitzerland:
SWiss Chalet
Watchmakers Federation
S yrlan Arab Republic
Ta.nqanyika
Trinidad-Tobaqo
Union Africame et Ma.lgache
(12 .African nations);
cameroun
Central African Republic
Chad
Congo (Brazzaville)
Dahomey
Gabon
Ivory Coast
Malaqasy Republic
:Mauritania
Niger
Senegal
Upper Volta
8,000
6,000
10,000
80,000
50,000
24,081
6,000
9,970
5,152
6,000
6,000
11,000
48,790
yes
yes
yes
yes
yes
yes
..
MEMOFtANQYto1
~ • I
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO:
Mr. Robert Moses oAu, December 11, 1962
FROM: Allen E. Beach
suBJEcT. Executive Committee Meeting
m. The following participants have reserved sites or announced intent to
participate:
Algeria
Arch of the Americas
Bolivia
Chile
Germany
Ghana
Jamaica
Kenya
Libya
Morocco
Sweden
Uganda
UNICEF
6,000
13,000
6,000
6,000
50,000
10,000
6,000
6,000
6,000
21, 394
20,000
6,000
18,000
yes
yes
yes
yes
yes
yes
AGENDA IIQ± 7c
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO,
MR. ROBERT MOSES
DATE
DECEMBER 12, 1962
FROM, w. E. POTTER
SUBJECT .fEDERAL AND STATES AREA STATUS REPORT
A summary of the status of space allocation in the Federal and States Area is as follows:
I..ease Signed
Space Allocated
{Intent Indicated)
Space Tentatively
Reserved or
Reauested
United States
Puerto Rico
Maryland
Missouri
New Jersey
New York State
West V1rginia
New England States (6)
F1orida
Ulinois
Hawaii
Oklahoma
Texas
Four Concession Areas
Bus Stations
Arkansas
Delaware
Georgia
Heartlands (4)
Louisiana
196, 349 sq. ft.
29,522
35,951
49,998
87,519
129,392
34,409
81, 518
114, 179
55,540
113,838
36,321
46,296
37,511
2,400
40, 000 sq. ft.
37,755
69,374
43,698
43,699
35,167
45,076
New Mexico
Pennsylvania
New York City Existing Building
Washington
Minnesota
Alaska
Virgin Islands
Tennessee
42, 000 sq. ft.
20,000
32,000
31,000
Space Requested
Total
Total Federal and States Area
Percentage
1, 050, 7 43 sq. ft.
314, 769 sq. ft.
126, 000 sq. ft.
1, 490, 000 sq. ft.
1, 490, 000 sq. ft.
100%
MliMORANOVM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO:
MR. ROBERT MOSES
OA.TE: DECEMBER 12, 1962
FROM: w. E. POTrER
SUBJECT: FEDERAL AND STATES AREA STATUS REPORT
Federal
Alabama
Alaska
california
Florida
Georgia
nlinois
Maryland
-2-
Ar.nouncement of the design of the exhibit,
scheduled for December 16
1
was cancelled
due to newspaper strike. Mr. Winston
will make a presentation to Executive
Committee at December 20
1
1962 meeting.
Commission was inactivated as of December 1.
Mr. Up bam and 111'. Shortie are continuing
efforts with Governor Patterson.
Governor Egan visited Fair on November 20
and indicated state would participate. Final
decision will be made in January.
Presentation of Fair proposal to Governor
Brown was postponed.
Design is proceeding rapidly. Authority met
with citrus interests on December 5 to obtain
commitment for $1 million. Construction
of Pavilion Tower is expected to start in January.
Feasibility Committee has recommended to
Governor-Elect Sanders that Georgia participate
with $2 million exhibit, half by the state and
half by industry.
Invitations have been issued to prospective
Commission members. Commission expected
to be named before the end of December.
Design of $1. 4 million exhibit was unveiled at
Fair on November 9 by Governor Ta.wes.
Construction is expected to start in January.
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TOr
MR. ROBERT MOSES
DATE:
DECEMBER 12, 1962
FROM a W • E. PO 'ITER
suaJECTa FEDERAL AND STATES A R E 1 ~ STATUS REPORT
New England
New Jersey
New Mexico
Puerto Rico
Pennsylvania
Tennessee
Texas
West Virginia
Bicis will be received around February 1, 1963
with construction scheduled to start in March.
Bicis will be r·eceived on December 20, 1962.
Groundbre aking will be scheduled for early January.
Design concept submitted to state officials by
Di.splayers, Inc. on November 30. Final
decision is expected in January.
Mr. Moses and General Potter met with
Governor Munoz-Marin on December 4. Efforts
are being made to interest bank in financing exhibit.
Governor-Elect Scranton's staff are actively
considering exrJ.bit and World's Fair Commission
is expected to be named shortly.
Mr. Shortie will meet with Governor-Elect Clement
before the end of December to discuss plans for
a Fair eYJU.bit.
Texas World's Fair Commission signed agreement
on November 29, 1962. .Ft.L."'lds are being raised
for a feasibility study.
Governor Barron will unveil design of the pavilion
at the Fair on December 20, 1962. Construction
is t::xpected to start in February.
W . € . ~
......,..
W. E. Potter
AGENDA ITEM Bb l
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TOI ROBERT MOSES
DATE: DECEMBER 12, 1982
P'ROMs STUART CONSTABLE
eu .. uteT: RESCISSION OF AUTHORIZATION - BABY STROLLER AND
WHEEL CHAJ.R CONCESSION
On November 13, 1962, the Executive Committee authorized
the President to negotiate and execute an agreement of lease between
. the Fair Corporation and Strol-A-Matic, Inc. for the rental of child
strollers and wheel chairs.
Since then, a proposal has been received from another group
offering a higher percentage of gross receipts to the Fair and whose
financial record is stronger. Details of that proposal are presented
in a separate paper.
We therefore request rescission of the Executive Committee's
authorization to execute this agreement with_ Strol-A-Matic, Inc.
---· - -- =-:-IL-l .
c:--> \
AGENDA TI'EM 8b 2
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO: ROBERT MOSES
DATE: DECEMBER 11, 1962
FROM: STUART CONSTABLE
SUBJECT: BABY STROLLER CONCESSION
We have received from Howard R. &'uslak, President of
MacDonald and Co., Inc. of Nnw York, Financial Consultants, acting as
an individual, and Richard S. nobie of Boston, Massachusetts, Director
and largest single shareholder of the Hertz Corporation, a proposal for
the baby stroller and wheel chair concession. The terms are as follows:
1. Lease 12,000 sq. ft. in the Industrial Area and two units
of 6, 000 sq. ft. each in the Transportation Area.
Pay $8. 00 per sq. ft. - $192, 000 - to apply against
10% of the gross income.
2. They want to have dignified advertising on the strollers.
This would be subject to Fair Corporation approval.
3. The right to have vending machines in the 3 locations. The
number of machines and food items sold would be subject
to Fair Corporation approval.
4. The right to sell souvenirs and they would pay us 12% of
such gross income. Fair Corporation would specify what
souvenirs they could sell.
5. They expect to have construction manufacturers build 3 pre-
fabricated types of buildings, subject to our approval.
The terms of this proposal are more advantageous to the Fair a.t;\d
the individuals concerned are more financially responsible than the
proposal received from Strol-A-Matic, Inc.
The staif has approved acceptance of thls proposal and I concur.
Therefore, I request authorization from the Executive Committee to
negotiate and conclude an agreement with Messrs. Suslak and Robie sub-
stantially in accordance with the terms outlined above •
. _.----;·.·-c.··
c__ __ -----
TO:
I' RON:
SUBJICT:
AGENDA ITEM Be 1
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
1L·
DAm December 13, 19
fJ'N
ROBERT MOSES
Stuart Constable
Amendment of Article XX of the Fair Corporation's
General Rules and Regulations
Article XX of the Fair Corporation
1
s General Regulations
presently provides in substance that exhibits may not be copied
or reproduced without consent of the exhibitor but that the .
Fair Corporation may permit firms to copy or reproduce exterior
views of exhibits. Interior views are subject to approval by the
exhibitor.
I that Article XX be revised to make clear
that although an exhibitor may copy or reproduce his own exhibit,
he may not copy or reproduce other exhibits or permit others
to copy or reproduce his exhibit without the consent of the
Fair Corporation.
In addition, I believe that Article XX should make clear
that the Fair Corporation's licensees will have the right to distribute
and sell articles containing reproductions of exhibits.
The amended regulation would read as follows:
PROEIBITION OF REPRODUCTION
ARTICLE XX
(a) Unless otherwise provided in a participant
1
s
agreement with the Fair Corporation, each participant,
for his own promotional purposes, may take and use or
arrange for the taking and use of pictures, both motion
and still, depicting or relating to the building, exhibit,
entertainment, attraction or activity of such participant
at the Fair and which do not depict or relate to other
buildings, exhibits, entertainments, attractions or
activities at the Fair.
MEMORANDUM
NEW YORK WORLD'S fAIR 1964-1965 CORPORATION
TOI ROBERT MOSES OATE: December 13, 1962
trRoN: Stuart Constable
SU8JitCT:
- 2 -
(b) The Fair Corporation may grant to a firm or firms
the right to photograph or otherwise reproduce and to
describe exterior of any buildings and exhibits at the
Fair site as well as :he general panorama of the Fair. Such
firm or firms shall also have the right to describe the
interiors of exhibits, concessions, entertainments,
attractions, or other activities at the Fair. Such firm or
firms must, however, obtain the permission of participant
to photograph or otherwise reproduce interior views of
participant's exhibit, concession, entertainment, attraction
or other activity at the Fair. Said firm or firms may like-
wise arrange for the sale and distribution of said photographs,
reproductions and descriptions and material containing same.
(c) Except as provided in (a) and (b} above, buildings,
exhibits, entertainments, attractions and activities at the
Fair site may not be copied, measured, photographed, or
reproduced in any way without permission of the participant
sponsoring same and of the Fair Corporation. The Fair
Corporation, however, assumes no responsibility in the
event the permission required from the participant is not
obtained.
The primary purpose of amending the regulation is to provide
protection for the Fair Corporation's licensing prog-.cam.
This revision has been approved by counsel as to form and the
substance thereof has been cleared by the Staif, Judge Rosenman's
office and our Licensing Agent.
<::- -
AGENDA ITEM Sd
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION
TO:
ROBERT MOSES
DATE: DECEMBER 12, 1962
PROM: STUART CONSTABLE
auiiJECT: AGENDA ITEMS - EXECUTIVE COMMITTEE MEETING - DECE:MBER 20, 1962
A. Ratification of executed agreements
1. Angus G. Wyrme, Jr. and Compass Fair, Inc.
(Theatre, Restaurant-Nightclub)
2. Sage Ventures, Inc.
(American Indian Pavilion)
3. Maroda Enterprises, Inc.
(Boat Ride concession - Meadow Lake)
4. Louis & Manuel Walter
(Wax Museum)
5. Brass Rail
(Amendment to agreement providing for 6 additional
plots for table-service restaurants)
6. San Mar, Inc.
(Santa Maria replica)
7. Greyhound at the World's Fair, Inc.
{Rider Agreement :ff:l - Lease of premises for exhibit
and concession activities)
8. Greyhound at the World's Fair, Inc.
(Rider Agreement :ff:2 - Cable Ride and Carveyor)
9. Aerial .Ride and Waf:fl.e Restaurant
(G. A. Vande Velde)
10. Chun King
(Chinese Restaurant)
11. United Press International
(Official World's Fair Photographer for Still Photographs)
••. more •••
MEMORANDUM
NEW YORK WORLD'S F'AtR 1964-1965 CORPORATION
TO: ROBERT MOSES DATE: DECEMBER 12, 1962
I"IIOM: STUART CONSTABLE PAGE 2
euBJEcTr AGENDA ITEMS - EXECUTIVE COM!v1ITTEE MEETING - DECEMBER 20, 1962
B. Authorization to negotiate and execute
1. Rescission of authorization 10/10/62
for Strol-A-Matic, Inc.
2. Howard R. Suslak, :, ointly with Richard S. Robie
(Baby Strollers and Wheel Chairs)
C. status Report
1. Concessions
2. Licenses
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION
To: ROBERT MOSES DATE: December 12, 1962
I'ROM: STUART CONSTABLE
suBJECT: STATUS REPORT ON CONCESSIONS -Outside the Lake Area
CENTURY GRILL JNTERNATIONAL
They intend to increase the size of their plot by approximately
3, ;360 sq. ft. The exact increase will depend upon the'ir building desiqn
which will be submitted to the Fair before December 31st.
MOBILE CARE AT THE WORLD'S FAIR, INC.
We are in substantial agreement with Mobile Care on terms of
lease for Passenger Station Plot. Expect signed agreement by December
24th.
INTERCONTrnENTAL CUISJNE. INC.
Agreement for 15, 000 sq. ft. restaurant in Transportatio·n Axea
will not be signed W1til Intercontinental's plans in the Industrial Area are
finalized. We expect this to be resolved before December 31st.
THE GREAT BOOK
Agreement sent to four principals for signature on November 16th.
We expect the signed agreement to be returned by December 24th.
CABLE CAR RIDE
A draft of the agreement was sent to the Von Roll Iron Works on
December 3rd. Expect signed agreement by January 2, 1963.
HEARST METROTONE NEWS, lliC, (Official World's Fair Motion Picture
Photographer)
Agreement sent to them for signature on October 18th. We expect
signed agreement to be returned by December 24th.
(Continued)
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TOr ROBERT MOSES
oATEl December 12, 1962
f'ROM: STUART CONSTABLE
•uBJI£cT: STATUS REPORT ON CONCESSIONS- Outside the Lake Area {Continued)
- 2-
POST OFFICE
Bourne Upham met on D e . ~ e m b e r lOth with Postmaster General Day,
Mr. Bishop and Mr. Kelleher of the Post Office Department. Under no
circumstance will the Post Office pay for the erection of a building on the
Fair grounds. Mr. Day stated the Post Office would not be an exhibit nor
a concession. It will be a direct service to exhibitors and b the public, and
the Fair Corporation should provide a simple, inexpensive building for the
operation.
If a Post Office is not located on the Fair grounds, no mail will be
delivered to Exhibitors. It would have to be called for at the Flushing Post
Office. Mr. Day will be glad to meet with Fair representatives at any time.
MEDO PHOTO SUPPLY CORP. (Photographic and Film Supplies)
Carol Lyttle is preparing a revised ag-reement to submit to Medo
for signature. It should be signed after January 1st, 1963.
FIRST NATIONAL CITY BANK
We expect a decision shortly from First National City Bank as to
how much additional space they will take, since they will be the only bank
operating at the Fair.
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
To: ROBERT MOSES
DATE:
December 12, 1962
f"RON: STUART CONSTABLE
•uaJIECT: STATUS REPORT- LICENSE AGREEMENTS
(Estimated Revenue to the Fair less than $100, 000)
CIGARETTE LIGHTERS
We have authorized our Licensing Agent to conclude negotiations with
Ebsco Industries. Our Licensing Agent will submit a 'draft of the agreement
to the Fair Corp. for approval by December 17th. Expect signed agreement
by January 8th. Advance payment $37, 500.
COLORING BOOK
We have authorized our Licensing Agent to conclude negotiations
with Fernand & Spertus Publishers, Inc. Our Licensing Agent will submit
a draft of the agreement to Fair Corp. for approval by December 17th. We
expect a signed agreement by January 2, 1963. Advance payment $10, 000.
PUNCH-OUT BOOK AND ACTIVITY BOOK
We have authorized our Licensing Agent to conclude negotiations with
Doubleday & Co. , Inc. Our Licensing Agent will submit a draft of the agree-
ment to Fair Corp. for approval by December 17th. We expect a signed
agreement by December 31st. Advance payment $10, 050.
FLAGS
Our Licensing Agent expects signed contracts for non-exclusive
licenses with three flag manufacturers by December 31st. No advance
payment.
SCARVES AND HANDKERCHIEFS
We have authorized our Licensing Agent to conclude negotiations with
Vera, Inc. Our Licensing Agent will submit a draft of the agreement to the
Fair Corp. for approval by December 17th. We expect a signed agreement by
January 8, 1963. Advance payment $17, 500.
(Continued}
MEMORANDUM
NEW YORK WORLD'S fAIR 1964-1965 CORPORATION
TO: ROBERT MOSES
DATE: December 12, 1962
P'RON: STUART CONSTABLE
suBJECT: STATUS .REPORT - UCENSE AGREEMENTS (Continued)
- 2 -
BALL POlliT PEN AND MECHANICAL PENCIL
This license is being held up pending a decision by Parker Pen Co.
on eXhibit space at Fair. Industr:ial Department is hopeful that Parker Pen
Co. will sign exhibit agreement by December 24th at which time license
agreement would also be signed.
POSTER ST.AMPS
Our Licensing Agent is worldng with Fran Miller, Port Authority,
for Poster Stamp promotion involving prospective Transportation exhibitors.
Expect siqned agreement by January 14, 1963. Advance payment $25, 000.
COOKBOOK
Our Licensing Agent has submitted the agreement to Good House-
keeping for signature. We expect signed agreement by December 18th.
Advance payment $16, 000.
FLASHLIGHT NOVELTY ITEMS
Our Licensing Agent has submitted the agreement toP. R. Mallory
for signature. We expect a signed agreement by December 24th. Advance
payment $15,000.
PLA 'YlN G CARDS
License agreement has been submitted to stancrait Playing Card Co.
for signature. Expect signed agreement by December 18th. Advance payment
$3,900.
UNISPHERE REPLICAS
License agreement has been returned by Fair counsel to our Licensing
Agent for submission to Topping, Inc. for signature. Expect signed agreement
by December 24th. Advance payment $10,000.
(Continued)
MEMORANDUM
NEW YORK WORLD'S F"AIR 1964-1965 CORPORATION
TO: ROBERT MOSES DATE: December 12, 1962
FROM: STUART CONSTABLE
sUBJECT: STATUS REPORT- LJCENSE AGREEMENTS (Continued)
- 3 -
PENNANTS
Lowell Toy Manufacturing Corp. signed agreement November 13th.
Advance payment of $25, 000 received by our Licensing Agent.
AQJJJNDA fl'EM 8d ...
IU'lMA.6.1tjQ"*
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
TOt
ROBERT MOSES DATE: NOVEMBER 16, 1962
f'ROM1 STUART CONSTABLE
su8JICT: PROPOSED LICENSE FOR WC>RLD'S FAIR FLASHLIGHT NOVELTY ITEMS
A category of souvenir products which have a place in a balanced
merchandise program for New York World's Fair souvenir items involves
battery-operated flashlight products. This would include pen-lights
{fLashlights in the shape of fountain pens), key-chain lights, compact purse
lights, and rechargeable fl.ashl ight sets that would'retail in the $1. 00 to
$2. 00 category generally.
Such novelty flashlight products are not found generally in the lines
of tile recognized national brand leaders in the battery field such as
Eveready, Burgess and Ray-0-Vac. Media Enterprises, therefore., con-
centrated on the companies with substantial manufacturing and national
distribution facilities which now specialize in such items and whose range
of manufacturing activities could result in the development of the imagi-
native line of products they believe desirable in this field.
Proposals were obtained from two companies:
l. Bright Star Industries, Clifton, New Jersey
2. Mallory Battery Company, No. Tarrytown, New York
Bright Star Industries has been in business for over 50 years and
lists among its established customers the leading retail chains and depart-
ment stores in the country. It offered $10,000 advance payment against a
5% royalty.
The Mallory Battery Company is a division of P.R. Mallory and
Company, Inc. with headquarters in Indianapolis, Indiana. This is a com-
pany of both national and international stature in the cordless electricity
field. It enjoyed gross sales of $85, 000, 000 in 1961 -- the result of the
activities of its 11 divisions. lviallory Battery has been particularly
aggressive in the consumer products field backing up its sales activities
with national advertising campaigns in Life and other publications,
Mallory offered an advance of $15, 000 against a 5% royalty •
. . . more •••
MEMORANDUM
NEW YORK WORLD'S fAIR 1964-1965 CORPORATION
TOI ROBERT MOSES
,ROM1 STUART CONSTABLE
DATE: NOVEMBER 16, 1982
Page 2
IUIIJECT:
Both companies present no problem with respect to organized
labor status.
Media recommends that the license be awa.rrl·'M lory
Battery Company. The staff agrees with this recom da · · ~
concur. In view of the fact that the estimated rave e o F
be less than $100,000, I request your approval tom thls aw ·
TOI
I' RON:
AGENDA ITEM 8d
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
ROBERT MOSES /
STUART
OAT£: NOVEMBER 13, 1962
suiJJt:cT: PROPOSED LICENSE FOR WORLD
1
S FAIR SCARVES AND HANDKERCHIEFS
(Under $100, 000)
The category of women's, ·men's and children's handkerchiefs
and women's scarves offers an attractive potential in revenue and in
promotional value for the Fair Corporation's program.
Media Enterprises, Inc. , our licensing agent, interviewed 13
companies in an effort to obtain the best proposal for this license. Of
the 13 companies, proposals were submitted by the following:
1. Brian Fabrics Products
2. Durlacher and Company, Inc.
3. Victor B. Randal & Bro. , Inc.
4. Handcraft Mig. Co.
5. Herrmann-Herzman Inc.
6. Novelty Veiling Co., Inc.
7. I. Shalom & Co.
8. David E. Schwab & Company, Inc.
9. Vera, Inc •.
Victor B. Randal & Bro. offered an advance payment of $15, 000
to apply against a straight 5% royalty.
Herrmann-Herzman Inc. made the· same offer.
Vera, Inc. offered an advance of $17, 500 to apply against
royalties as follows:
6% on the first $500,000 of sales,
7% on the next $200, 000,
8% on the next $200, 000, and
9% on all sales in excess of $900, 000.
In addition to making the best offer, Media believes Vera would
be by all odds the most aggressive company in promoting offsite sales
which would bring the greatest revenue return to the Fair as well as the
most meaningful promotional benefits far in advance of the Fair's opening •
. • • more •••
MKMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO:
ROBERT MOSES
DATE: NOVEMBER 13, 1962
,ROM: STUART CONSTABLE
PAGE 2
Vera has indicated a willingness to work with Brass Rail in
granting them an effective disC'ount of 60% off retail, an arrangement
which other companies do not offer, .
1
j.
Media recommends that the license be awarded , ~
The staff agrees with this recommendation and I cone • e the
estimated revenue to the Fair will be less than $100, 0 't:iql}f'st A ~
your approval in granting to Vera, Inc. the license to oducy V ~
World's Fair scarves and handkerchiefs.
AGENDA ITEM 8d
MEMORANDUM
NEW YORK WORLD'S F"AIR 1964-1965 CORPORATION
TO:
ROBERT MOSES DATE: DECEl\ffiER 3, 1962
fi'ROM1 STUART CONSTABLE
suiiJEcT: PROPOSED LICENSE FOR WORLD'S FAIR CBILDREN
1
S PUBLICA'I!ONS
The rights to reproduce likenesses of the various buildings and
attractions of the Fair will lend themselves appropriately to the publica-
tion and sale of children's books of both an entertainment and
educational appeal. This includes coloring books, punch out books,
activity books, comic books and story books. Media Enterprises dis-
cussed such a license with the following six companies:
Doubleday and Company, Inc. -New York City
Fernand and Spertus Publishers, Inc. -New York City
Lowe, Inc. - Kenosha, Wisconsin
The MacMillan Company - New York City
Saalfield Publishing Company - Akron, Ohio
Western Printing - Racine, Wisconsin
It developed that proposals were received from only two companies,
Doubleday, and Fernand and Spertus.
The former offered an advance payment of $10,050 to apply against
a 5% royalty on the gross sales.
11
The latter offered $10,000 advance against a 5% royalty.
/-'7 (!7_ 'edia recommends that a license be granted to Doubleday and Com-
pany for a punch out book and an activity book,
It recommends that a license be granted to Fernand and Spertus for
a coloring book.
The staff agrees with Media's recommendation and I concur. In
view of the fact that the total esti,mated revenue to the Fair will be less
than qo..o-, I request your a proval for these two licenses.
e( i L
. --=· /
-
/ \..,..-"--.
AGENOA ITEM 8d
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION
TOI ROBERT MOSES DATE: DECEMBER 12, 1962
PROM: STUART CONSTABLE
suiiJrrcT: PBQPOSED LICENSE FOR WORI.!D
1
S FAIR CIGAR,E.'ITE LIGHTERS
Cigarette lighters, bearing the "Unisphere" or reproductions of
various bull dings of the Fair, should prove to be worthwhile additions
to the Fair
1
s merchandise prog-.cam since ·they have both souvenir and
functional value.
Media Enterprises, our licensing agent, interviewed the following
five companies:
1. Ebsco Industries, Inc. , of Birmingham, Alabama
2. Jacques Kreisler Manufacturing Corporation, of
North Bergen, New Jersey
3. Ronson Corporation, of Woodbridge, New Jersey
4. Scripta, Inc. , of Atlanta, Georgia
5. Zippo Manufacturing Company, of New York City
Jacques Kreisler concluded that their product would be too
high priced for the public attending the Fair.
The Ronson Corporation stated it was against company policy to
pay royalties in connection with the sale of its lighters.
The Zippo Manufacturing Company did not elect to make a proposal.
The two proposals received were from Ebsco Industries, Inc. and
Scripta, Inc.
Scripta markets items that retail at $3. 95 to $5. 00 but stated if it
were granted the license, it would introduce a $1.98 lighter for sale at
the Fair. They offered an advance payment of $15,000 to apply against a
8% royalty.
Scripto does not employ organized labor.
Ebsco was established in 1943 and has dealt in the volume importation
of Japanese lighters under the Vulcan trade-name. In view of their well-
established lighter business, Ebsco maintains a permanent buying office in
••• more •••
MEMORANDUM
NEW YORK WORLD'S fAIR 1964-1965 CORPORATION
TO: ROBERT MOSES DATE: DECEMBER 12, 1962
FROM: STUART CONSTABLE PAGE 2
euBJEcT: PROPOSED LICENSE .FOR WORLD'S FAIR CIGARETTE LIGHTERS
Japan. Its line of lighters sell from $1. 00 to $15. 00 retail and it has been
averaging $10, 000,000 in sales annually for all of its products. It sells
each product with a life-time guarantee of repair at no cost to the purchaser.
It has its own sales force of 120 men and maintains active accounts with
some 4, 000 advertising specialty distributors throughout the country.
Ebsco offers an advance payment of $37, 500 to apply against a
10% royalty on its $1. 00 retail line and 12% on its higher priced line.
The Dun & Bradstreet report on Ebsco carries an AA 1 rating.
Ebsco can make no commitment regarding the labor status on per-
sonnel preparing the product in Japan but the license would contain our
customary provision regarding the union status of personnel making
deliveries to the Fair site and sales at the Fair. Judge Maguire has been
consulted in this matter and has no objection to our negotiating with Ebsco.
Media recommends that the license be awarded to Ebsco and the
staff agrees. I concur and in view of the fact that the estimated income
to the Fair will be less than $100, 000, I request your approval to 111ard
the license to Ebsco.
'---
AGENDA ITEM 9
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO: MR. ROBERT MOSES
DATE: DECEMBER 11
1
1962
FROM: SAMUEL I. ROSENMAN
SUBJECT: LAKE AREA STATUS REPORT
1, Wax Museum - The lease covering 20,000 square feet
was signed on November 15
1
1962,
2. Boats on Meadow Lake - The concession agreement for
boat rides on Meadow Lake was signed November 20
1
1962.
3.
4,
5.
6.
American Indian Pavilion - The lease covering 35
1
000
square reet was signed on November 21, 1962.
Wynne-Compass Fair Theatre - The lease covering 69,000
square reet was signed on November 28
1
1962. We have
drafted and have sent to the lessee a modification
agreement increasing the area by an additional 12,000
square feet at an increased rental of $96
1
000,
Santa Maria - The concession agreement for the exhibi-
tion of a full-sized replica of the Santa Maria was
signed December 7
1
1962.
Aerial Ride and ~ l a f ' f l e Restaurant - We have been ad-
vised by tfie sponsor's attorney that the lease cover-
ing 12,000 square feet has been signed by the sponsor
and returned to the United States. We expect to re-
ceive the signed copies today or Wednesday and have
them executed by the Fair Corporation.
Chun King - The leases have been sent to the sponsor•s
attorney in Duluth for execution. We have been advised
that the sponsor will aign and return them on Wednesday,
December 12.
SUBJECT: LAKE AREA STATUS REPORT
PAGE 2
8. Battleground, u.s.A. - The sponsor has withdrawn.
9. Bozo World - The people

Related Interests

Tho were to finance Mr.
Harmon have apparently withdravm and Mr. Harmon is
again looking for financing.
10. Intercontinental Cuisine, Inc., Chinese Junk, Ameri-
can Museum or Corned) - fie have nothing rurtfier to
report on these pro ects.
11. Amphitheatre - An amendment to the lease has been
prepared with respect to financing the construction
of a roof. Subject to the Amphitheatre obtaining
the necessary approvals and subject to the work being
substantially completed by April 1, 1964, the Fair
will allow the sponsor· to deduct from the rent a sum
equal to one-third of the cost of the roof (the spon-
sor and the City of New York the other two-
thirds) but not in excess of as the Fair's
contribution to the construction of the roof. There
has been no progress completing this agreement since
last month.
12. Monorail - We have spoken to two groups with respect
to the installation of a monorail to be wholly con-
tained i'lithin the Lake Area. These two groups are
American Electric, Inc. and American Crane & Hoist
Corp. American Electric is installing a monorail at
the Seaquarium in Florida, and American Crane & Hoist
has contracted to install a monorail at Palisades
Amusement Park.
13. We have received a proposal from a sponsor interested
in presenting an exhibit called
11
Dancing waters".
This is comprised of fountains of water in various
colors accompanying mus:1.c. One of the problems
presented is the desire by the sponsor to have the
exhibit in a fabric building. We are waiting for a
decision from the Engineering Department as to
whether or not this is feasible. No authorization
is being requested at this time.
SUBJECT: LAKE AREA STATUS REPORT
PAGE 3
14.
~ i c Show - we have received a proposal from Mr.
~ G . Tiger for the presentation of a magic show
known as Dante's Inferno, Dante•s Wizard of Oz,
Dante•s Magic Land of Oz and Dante with Alice in
Wonderland. This sponsor also wishes to present
his exhibit in a fabric building although he is
prepared to put up a more conventional type of
building. No authorization is being requested
at this time.
TO:
SU8JIECT:
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
MR. ROBERT MOSES
W. E. POTTER
ENGINEERING AGREEMENT
DATE NOVEMBER 30, 1982
AGENDA ITEM lOa :
Clarke and Rapuano has requested permission to assign the agreements
for engineering services to Clai•ke and Rapuano, Inc.
They would like to bill the Fair Corporation under this new corporation
beginning September 1, 1962. General Whipple and Mr. Witt agree
with this assignment.
Mr. Thornton advises there is no legal objection.
I, therefore, recommend approval of this transfer.
cc: Miss Haig
Mr. Witt
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TOI GEN. POTTER DATE: November 29, 1962
I"ROM: John V. Thornton
tUII..IEcT: Clarke and Rapuano, Inc.
Attached hereto is a letter dated November 19, 1962 which
Mr. Witt turned over to me from Gilmore Clarke. The letter
states that on July 1, 1962 the· partnership of Clarke and Rapuano
transferred their professional activities to Clarke and Rapuano, Inc.
Mr. Clarke requests permission to bill the Fair Corporation through
Clarke and Rapuano, Inc. beginning September 1, 1962.
You will recall that a similar change from partnership to
corporate activities was made in the case of Andrews and Clark
a short while ago.
The significance of such a change lies principally in the fact
that in the case of a corporate entity liability is limited to the
assets of the corporation, whereas in the case of a partnership the
individual partners are responsible for obligations of the partnership
not only out of partnership assets but also out of their personal funds.
Inasmuch as a transfer was approved in the case of Andrews
and Clark, we assume that you and Mr. Witt have no objection to
this transfer.
If this is the case, we suggest that you send a memorandum
to Mr. Moses somewhat along the lines of the attached memo which
you sent under date of ~ t o b e r 4, 1962 concerning the Andrews and
Clark situation. Upon approvd by Mr. Moses the matter should go
before the Executive Committee as was done in the case of Andrews
and Clark.
Attachment
cc: Mr. Witt
Miss Haig
AGENDA ITEM lOb 1
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO:
ROBERT MOSES
DATE
December 13, 1962
William Whipple
SUSJICTs f uJ.e d ,....,,, • C . st Dr • S t
,Amendment o R s an ReyY.Lations oncermng orm a.mage ys em
rn order to avoid unnecessary problems with respect to the drainage
of storm water from participants' sites, it is desirable that the Fair
Corporation's regulations be amended to provide generally for the
drainaqe of storm water from the participant's leased site to the Fair
Corporation's storm drainage system. Accordingly, I recommend the
addition of a new Article 27 of Part 1 of the Fair Corporation's Special
Regulations as follows:
27. STORM DRAINAGE SYSTEM
In order to adequately provide for the drainage of storm water
from the participant's site to the Fair Corporation's storm drainage
system, the participa.YJ.t shall be required to comply with the following
conditions:
(a) The participant shall insure that all roof drains shall be
connected directly to the Fair Corporation's storm drainage system.
Connections shall be made at the catch basin or drain stub located at
or adjacent to the participant's site, and, shall be made by means of
a conduit manufactured from a material or materials approved under
the provisions of the Fair Corporation's Building Code.
(b) The participant shall, by a method approved in writing by
the Fair Corporation, provide all paved areas at his site with drainage
inlets connected to the Fair Corporation's storm drainage system, or,
in the alternative, shall cause all such paved areas to be drained into
the adjacent streets in a manner satisfactory to the Fair Corporation.
Participant will also be required to insl.l!'e that no concentrated flow of
storm water from the participant's site is conducted into adjacent
streets by means of curb cuts or surface pipe.
(c) The participant shall grade all landscaped areas at his
site so that the pocketing of storm water may be prevented, and will
design such grade so as to maintain the natural sheet flow of storm
water. Whenever deemed necessary by the Fair Corporation, the
participant shall provide piped outlets from such landscaped areas
to the Fair Corporation's storm drainage system.
contd.
ROBERT MOSES -2- December 13, 1962
{d) Whenever the elevation of the participant's site is such
that the natural flow of storm water is from the participant's site to
an adjacent site, participant must obtain the prior written approval
of the Fair Corporation in order to permit such natural flow to continue.
In the event the participant does not obtain such approval from the
Fair Corporation, he shall cause such drainage to be piped directly to
the storm sewer in the adjacent street.
This regulation was drawn up with the assistance and approval of
Andrews and Clarke, our consultants, and also has been reviewed
edited and approved by Legal Counsel. .
( i f ~ i u · u ~
Chief EngirJeel
AGENDA ITEM lOc
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO, Mr. Robert Moses
DATE December 11, 1982
FROM: William Whipple, Jr.
susJrCT. Design and World's Fair Construction
Your approval is requested of the following report for presentation to the
Executive Committee.
Final plans have just been received for the Pool of Industry (Fountain of the
Planets) and for the Solar and Lunar Fountains. However, the Astral Fountain
and the street lighting plans have been delayed over a month. On road and bridge
items the major paving contract for ne>..i. year and the three parking fields have each
been delayed by a month, and the two remaining bridges are also late. All of these
road and bridge items are now due in fina.l form by the end of December. Plans for
the information booths were delayed by a change in requirements, and plans for the
covered assembly pavilion are held up by necessity of processing a variance through
the Board of Standards and Appeals. None of these delays appears serious in itself,
but at this time no delay is acceptable. We should still be able to get the last oi these
items under contract by 1 April unless further slippages occur.
The 4160 volt electric system is now almost complete for the main exhibit
area of the Fair. The interim maintenance arrangement will be terminated and the
system turned over to Operations Division for maintenance on 5 January.
A minimum network of roads is now reasonably satisfactory for construction
traffic throughout the main exhibit area. To supplement the paving under Park
Department contracts, cinder roads have been shaped up to complete the network
essential for winter traffic. A letter-size map has been prepared for contractors
and suppliers indicating the roads to be used this winter, and the location of various
exhibitors pa.villons with reference to the road system. Temporary street signs
wlll be placed by the end of this month.
The Security Building is nearing completion but will not be ready for occupancy
before 7 J"a.nua.ry, a delay of three weeks. The press building is closed in and is
going ver1 well, and four of the five administrative and maintenance buildings now
have steel erected.
continued ••..•...••....
Page No. 2
December 11, 1962
Two World's Fair contracts have been entered into, as authorized
A. The Unisphere foundation, to D. Fortunato, Inc. for $97, 804.00
B. Entrance ticket booths, to Taller-Cooper, Inc. for $228, 600. 66
Separate memoranda are submitted regarding these contracts.
One new exhibitors memorandum has been issued, governing precautions to
be observed in temporary water connections to avoid freezing of hydrants during
winter weather. ·
A total of ll. exhibitors have been issued permits to commence construction,
of which a b o u t ~ are actively at work. Among those most actively engaged, Ford
and General Motors both have impressive frameworks of structural steel in place
and are working on walls. The Bell System has all of its steel and wood piles in
place· and is proceeding with the main slab. Travelers Insurance has all piles and
pile caps in place and is working on outer walls. G. E. pavilion has walls and a
la.rqe part of its superstructure in place. The New York State pavilion has completed
eight of the sixteen reinforced concrete 100 ft. towers, utilizing the slip form method
of construction. The completion of this difficult work during unfavorable weather
indicates a recognitiOn of the importance of pushing conatruction now. EXhibitors
plans and applications are now being processed in increasing numbers, still without
appreciable delays.
The labor force again increased substantially in November. World's Fair and
Park Department contracts now employ an average of 464, and exhibitors' contracts
845, or a total of 1109 on the World's Fair site. This compares with 856last month,
a gain of about 30%. ·
WW/wr
10 December 1962
STATUS OF EXHIBITOR CONSTRUCTION
EXHIBITOR
Argentina
Bell System Exhibit (AT&T)
Better Living Building
Century Grill
China
Christian Science Exhibit
Chrysler Corporation
Church of Jesus Christ of Latter
Day Saints
Coca-Cola Company
Continental Insurance Company
Du Pont de Nemours
Eastman Kodak Company
Electric Power & Light Exhibit
Equitable Life Assurance Society
of the United States
Festival of Gas
First National City Bank
Florida
Formica House
Ford Motor Company
F:cance
General Electric Company
General Motors Corporation
Greyhound at the World's Fair
Hawaii
Hong l{ong
Indonesia
International Business Machines
Japan
Johnson's Wax
Liebmann Breweries
Maryland
Mexico
Missouri
National Cash Register
New England States
New Jersey Exhibit
New York City Exhibit
New York State Exhibit
Pakistan
Pavilion of American Interiors
ESTIMATED
CONSTRUCTION START
February 1963
Started
January 1963
February 1963
Started
January 1963
January 1963
February 1963
Started
January 1963
..Started
Started
Started
February 1963
Started
December 1962
February 1963
January 1963
Started
February 1963
Started
Started
Started
January 1963
Started
January 1963
Started
January 1963
December 1962
January 1963
January 1963
February 1963
February 1963
December 1962
January 1963
December 1962
Started
Started
February 1 9 6 ~
Started
Status of Exhibitor Construction
Pepsi-Cola
Philippines
EXHIBITOR
-2-
Port Authority Heliport & Exhibit Bldg.
Project
1
64
Protestant Center
Schaefer Brewing Company
Scott Paper Company
Seven-Up Company
Simmons Beautyrest Center
Sinclair Dine Land
S. K. F. Industries
Transportation and Travel Pavilion
Travelers Insurance Exhibit
Unisphere
United States Pavilion
United States Rubber
Vatican Pavilion
World of Food
10 December 1962
ESTIMATED
CONSTRUCTION START
January 1963
February 1963
Started
January 1963
December 1962
January 1963
January 1963
February 1963
started
Started
January 1963
Started
Started
January 1963
December 1962
December 1962
Started
January 1963
TO:
FROMo
SUB.IECTo
MEMORANDUM
NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
:Mr. Robert Moses
D4TE::
December ·10, 1962
WilUam Whipple, ·Jr.
Ticket Booths, Gate Houses and Related Incidental Work
Contract No. 35. 2-62-01
AGENDA ITEM lOc 1
Three bids for Ticket Booths and Gate Houses were received
on October 17,1962 of which Taller-Cooper, Inc. was the low
bidder at $228, 600. 66. This compares with the budget amount
of $317, BOO.
This contract was signed on October 25, 1962 and Notice to
Proceed was qiven on November 28, 1962.
WW/WEG/mc
TO:
FROM:
SUBJECT,
AGENDA I'l'EM lOc 2
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
Mr. Robert Moses DArE December 10, 1962
William Whipple, Jr.
Unisphere FoWldation - Contract No. 13. 1-62-01
The contract for the Unisphere FoWldation was successfully
negotiated with D. Fortunato, Inc. and awarded to them in
the amOWlt of $97, 804., as compared with the Engineer's
estimate of $110, 000. The contract was signed on
November 27, 1962.
Notice to Proceed was given on November 28, 1962 and the
work is scheduled to be completed by April 1963.
WW/WEG/mc
Chief Engineer
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
10: Mr. Robert Moses December 12, 1962
I'IIIOMo
William Wl)ipple, Jr.
SU8JECTo
In order to assure access roads to exhibitors
plots during the coming winter, a contract bas been
negotiated on a time and materials basis to provide
temporary roads in areas which the present Slattery
road contract will not cover or will be unable to
complete.
This contract will be used as required to
provide the minimum requirements for access roads
as ordered by the Fair Corporation. The contract
will terminate on 28 February 1963 and the maximum
amount is $25,000. The contract was negotiated with
M. Parisi & Sons, who appeared to be in the best
position to provide this work at minimum cost.
WW/wr
AGENDA ITEM lOc 3
AGENDA ITEM lla
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO: MR. MOSES
DATE DECEMBER 12, 1962
FROM. JAMES A. DAWSON
SUB.IIECT:
Transcripts of the meetings of the Exhibitors' Construction
Conference have been circulated among the exhibitors invited to the con-
ference. Copies are being giver, to new architects and engineers as they
are appointed.
....
The charts indicatinq the status of plans and construction
operations shown at the November meeting of the Executive Committee
ha. ve been revised, corrected, and brought up to date and are on exhibit
for this meeting. A column showing action by the Conformity Committee
has been added.
Foundation construction has been started by the Republic of
China, The Vatican, s. C. Johnson, Simmons and United States Steel.
Our information is that four exhibitors in the Industrial area
and one in Transportation area are in the final negotiation stage with
contractors. Four of these should start in January. Six new architects
have been appointed in these areas.
In the States area, Hawaii, Florida, New Jersey and Maryland
should be ready to start in January. Delaware, The Heartlands States and
New Mexico have appointed architects.
In the International area New York architects have been chosen
by Italy and Liberia. A list of architects has been submitted to Ethiopia'
for a choice. France has negotiated a contract and Christian Science, Indo-
nesia, Mexico and Venezuela are about ready to ~ - ; t a r t negotiations.
Concessions reports appointments of al·chitect and contractor
by Century Grill International and contractors by Adington Hats and Grey-
hound. In the Special Exhibits the Protestant Center has negotiated a con-
tract.
Ground-breakings by China, Protestant C en,·.er and the United
States have taken place. Fifteen more are being negotiated.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
AGENDA ITEM 12a
ANOFlEWS a Cl..t-RK. INC
N.Y. WORLD
1
S FAIR 1964-1965 CORPORATION
EXECUTIVE COMMITTEE MEETING
December 20, 1962
Status of Park Department Construction Contracts
Bas1c Roads & Utilities
Estimated Completion 94%
Electrical & Communication Conduits
Estimated Completion 98%
Tide Gate & Dam
Estimated Completion 99%
Relocate Queens Botanical Gardens
Estimated Completion 84%
Tree Planting:- 1st Phase
Estimated Completion 66%
Roosevelt Avenue Parking: Field
Parldng field completed and in use.
IRT - LrnR Overpass
Lawrence Street Over12ass
Estimated Completion 49%
Tree Planting - 2nd Phase
Estimated Completion 84%
Ground Cover Plantina & Seeding
Estimated Completion 2%
Second Stage Roads & Utilities
Estimated Completion 2%
Two Wells in Lake Area
Estimated Completion 35%
Lake Area D.?velopment
Estimated Completion 36%
City Share
$3,098,295
736,090
144,940
296,889
111,635
396,440
2, 179,387
138,039
195,615
559,828
117,830
279,484
ANDREWS & CLARK. INC.
- 2 -
N, Y, WORLD'S FAIR 1964-1965 CORPORATIO:t:J
EXECUTIVE COMMITTEE 11EETlliG
December 20, 1962
Status of Park Department Const;ruction Contract§
13. Permanent Park Pools
Estimated Completion 2%
14. Second Stage Electrical & Communication Svstems
Estimated Completion 8%
15. Additional Planting
Estimated Completion 1%
16. Pedestrian Overpass Ent;rance Building
Additional appropriations have been approved and
contracts were awarded Nov. 30
17. Alterations to Sewage Pumping Stations
Contract approved at Board of Estimate meeting
of Nov. 21, 1962. Contract will be awarded im-
mediately after approval of additional appropriation.
18. Botanical Gardens Administration Building
Estimated Completion 18%
19. Development of Arboretum Area
Contract approved at Board of Estimate meeting of
Nov. 21. Contract is being advertised from
Dec. 5 to Dec. 17.
20. Additional Wells in Lake Area
Contract plans referred to Budget Director at Board of
Estimate meeting of Nov. 21; approval expected at
meeting of Dec. 20. Contract is being advertised from
Dec. 11 to Dec. 21.
TOTAL
Citv Sb8re
$2,367,282
1, 766,860
136,152
729,978
30,350
176, 231
297,000
150,000
$13, 898, 325
TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY
TRIBOROUGH STATION. BOX 35
N E W Y 0 R K 3 5. N. Y.
TELEPHONE TRAFALGAR 6·9700 MEMBERS:
dOBERT MOSES. CHAIRMAN
COPY
GEORGE E. SPARGO
GENERAL MANAGER
GEORGE V. McLAUGHLIN. VICE CHAIRMAN
WILLIAM J. TRACY. VICE CHAIRMAN
December 14, 1962
MEMORANDUM TO COMMISSIONER MOSES
FROM ARTHUR S. HODGKISS
Attached for the Executive Committee meeting on Thursday,
December 20, 1962, is the latest semimonthly report on progress on the
arterial highway construction in the vici11ity of the World
1
s Fair that I
referred to in my memorandum of December 12, 1962. Copies of this
report have been sent to the following:
Hon. Nelson A. Rockefeller
Hon. Paul R. Screvane
Hon. Edward F. Cavanagh, Jr.
Hon. JohnT. Clancy
Hon. J, Burch McMorran
Mr. E. Burton Hughes
Mr. Austin M. Sarr
Mr. Charles F. Preusse
Mr. John V. Thornton
Mr. Lou Crandall
Mr. Austin J. Tobin
Mr. Guy Tozzoli
Mr. William J. Donoghue
Mr. Richard C. Guthridge
Mr. W. Earle Andrews
Mr. John F. Lucey
Mr. Sidney M. Shapiro
Mr. James M. Slattery
Mr. Edward A. Tully
Mr. Robert Bayard
Mr. Thomas J. Deegan, Jr.
Hon. Ralph J. Bunche
Hon. James J. Delaney
ASH:F
Attachment
Mr. Bernard F. Gimbel
Mr. Wall ace K. Harrison
Mrs. Albert D. Lasker
Mr. Arthur H. Motley
Hon, Richard c. Patterson, Jr.
Ivlr. VJilliam E. Robinson
Hon, Samuel I. Rosenman
Gen. William Whipple, Jr.
Gen. vVilliam Potter
Gen. Harry E. Meyers
Mr. Stuart Constable
Hon. Charles Poletti
Mr. William Berns
Ivlr. :Martin Stone
Mr. Spargo
Mr. Vermaelen
Mr. Caplan
Mr. Lewis
Mr. Scham
Mr. Kaveny
Mr. Curran
Mr. Gray
Mr. Barry
/s/ ARTHURS. HODGKISS
ArthurS. Hodgkiss
Assistant General Manager
COPY
December 14, 1962
MEMORANDUM TO ARTHUR S. HODGKISS
FROM JOHN T. O'NEILL
RE: Progress on Arterial Highway Construction
in the Vicinity of the World's Fair
The onset of cold weather has caused an appreciable
decrease in production. Generally, this will not affect the total
progress on the highways because the contractors' schedules
anticipated a slowdown during the winter months.
On Contract No. 6 (DeLillo) the parkway paving across
the Utopia Parkway bridge has not been completed, which may
hold the detour on the service road all winter.
On Contract No. 15 (Ottaviano) work has stopped on all
concrete operations, which will delay opening the new bridge until
probably June 1st with delays to the adjoining contracts. The
contractor has been summoned to Albany for a showdown on
December 18th.
JT0
1
N:F
Attachment
/s/ JOHN T. O'NEILL
December 14, 1962
Arterial Highway Construction Progress in
___ of World's Fair
Refer to map for contract locations.
On time. Pouring walls at Astoria Boulevard. Drainage and
grading at 94th Street. Demolishing 94th Street bridge.
Slightly behind revised schedule. Driving piles at Roosevelt
A venue and Long Island Rail Road bridges. Removing deck on
bridge across Long Island Grading at Long Island
Expressway interchange. Completed pile driving for wall south
of 72nd Road.
Two months behind schedule. Excavating and pouring concrete
for walls west of Main Street. Drainage. Setting steel for
temporary bridge at Union Turnpike,
Completed.
On time. Forming Pouring walls and parapets,
backfilling walls.
On time. Working on Utopia Parkway and 188th Street bridges.
Drainage.
On time. ConstructiwJ sewers in Utcpia and Midland Parkways.
On time. Installing water mains and electrical.
Completed.
No. 10
No, 11
No. 12
No. 13
No. 14
No. 15
No. 16
No. 17
-2-
On time. Driving piles at Jewel Avenue bridge and for sewer.
Pouring concrete Park service road bridge and ramps at Jewel
Avenue.
Three months behind schedule. Building cofferdams and driving
piles for viaducts.
On time. Pouring concrete bents and erecting steel for viaducts.
Drainage.
On time. Driving piles and pouring footings for Jewel Avenue
bridge. Drainage.
On time. Grading. Draina.ge. Erecting steel on viaducts.
Four months behind schedule. All major work stopped for winter.
Three months behind schedule. Drainage. Erecting precast
deck on Linden Street bridge. Concrete work at 14th and 20th
Avenue bridges.
On time. Excavating at abandoned section of Grand Central
Parkway. Drainage. Bell Eoulevard cpened to traffic.

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TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY
TRIBOROUGH STATION. BOX 35
N E W Y 0 R K 3 5 . N. Y.
TELEPHONE TRAFALGAR 6·9700
MEMBERS:
ROBERT MOSES. CHAIRMAN
COPY
GEORGE E. SPARGO
GENERA!. MANAGER
GEORGE V. McLAUGHLIN. VICE CHAIRMAN
WILLIAM J. TRACY, VICE CHAIRMAN
December 12, 1962
MEMORANDUM TO COMMISSIONER MOSES
FROM ARTHUR S. HODGKISS
Re: Progress on Arterial Highway Construction
in the Vicinit;£ of the World's Fair
All contracts are proceeding satisfactorily except for the following:
Contract No. 15 - Flushing River Bridge (Whitestone Expressway) -
Ottaviano. Scheduled completion date for the new bridge
January 1, 1963, for all remaining work January 1, 1964.
Ottaviano has shut down the job for the winter. This has been done
in spite of direct orders from the Superintendent of Public Works that the
work should continue during the winter months. Ottaviano has been called
to Albany for a conference on Tuesday, December 18th. I will report to
you on the result of this meeting.
The District Engineer has said that he would pay for additional
detour facilities in order to permit Slattery to continue his work on North-
ern Boulevard on schedule. However, up to this time we have been unable
to secure any definite information about these arrangements and have no
assurance that they will be carried out on a satisfactory basis. I will
have a further report for you on this next Thursday.
Contract No. 2 - Grand Central Parkway- Northern Boulevard to Kew
Gardens Interchange - Merritt Chapman-Mt. Vernon.
Scheduled completion date January 1, 1964,
The basic work on this contract has improved they are
behind the revised schedule approved by the State.
Memorandum to
Commissioner Moses
-2-
December 12, 1962
Contract No. 3 - Grand Central Parkway - Kew Gardens Interchange to
150th Street- Tully & DiNapoli. Scheduled completion
date December 1963.
There has been no improvement in the progress of this work and it
continues to be over two months behind schedule.
Contract No. 16 - Whitestone Expressway- Tully & DiNapoli. Scheduled
completion date October 1963.
There has been no improvement on this job and it continues to be
three months behind schedule.
Contract No. 11 - VanWyck Expressway Extension-Long Island Express-
way Interchange - Johnson, Drake & Piper. Scheduled
completion date October 1963.
Work continues to be three months behind schedule. The contractor
plans to continue work on foundations and substructure during the winter
months.
_ The semimonthly detailed report on all projects will be completed
on Friday and will be forwarded to you immediately for distribution to the
Executive Committee.
Copies of this memorandum have been sent to the following:
Hon. Nelson A. Rockefeller
Hon. Paul R. Screvane
Hon. Edward F. Cavanagh, Jr.
Hon. John T. Clancy
Hon. J. Burch McMorran
Mr. E. Burton Hughes
Mr. Austin M. Sarr
Mr. Charles F. Preusse
Mr. John V. Thornton
lV.tr. Lou Crandall
Mr. Austin J. Tobin
Mr. Guy Tozzoli
Mr. William J. Donoghue
Mr. Bernard F. Gimbel
Mr. Wall ace K. Harrison
Mrs. Albert D. Lasker
Hon. Richard C. Patterson, Jr.
Mr. William E. Robinson
Hon. Samuel I. Rosenman
Mr. Arthur H. Motley
Gen. William Whipple, Jr.
Gen. William Potter
Gen. Harry E. Meyers
Mr. Stuart Constable
Hon. Charles Poletti
Mr. William Berns
..
Memorandum to
Commissioner Moses
Mr. Richard c. Guthridge
Mr. W. Earle Andrews
Mr. John F. Lucey
Mr. Sidney M. Shapiro
Mr. James M. Slattery
Mr. Edward A. Tully
Mr. Robert Bayard
Mr. Thomas J. Deegan, Jr.
Hon. Ralph J. Bunche
Hon. James J. Delaney
ASH:F
-3- December 12, 1962
Mr. Martin Stone
Mr. Spargo
Mr. Vermaelen
Mr. Caplan
Mr. Lewis
Mr. Scham
Mr. Curran
Mr. O'Neill
Mr. Kaveny
Mr. Gray-Mr. Barry
/s/ A. S. H.
Arthur S. nodgldss
Assistant General l\:anager
AGENDA ITEM 14a
J WALTER THOMPSON CoMPANY
c 0 p y
120 LEXINGTON AVENUE
NEW YORK 17
August 21, 1962
New York World's Fair
1964-1965 Corporation
Flushing Meadow Park
P, o. Box 270
Flushing 52, New York
Gentlemen:
In accordance with the arrangements between us as described
in our letter to you dated August 16, 1960, you and we have been
discussing an adjustment in the financial arrangements between us
with respect only to our acting as your domestic advertising agency.
This will serve to confirm the agreement between us, effective
June 1, 1962, as follows:
(1)
(2)
NEW YORK CHICAGO
You will continue to pay us a fee of $2,000 per month
payable monthly as provided in our letter of August 16,
196o, We will continue to account to you at the end of
each calendar year and will return to you at such time
any earned by us on your advertising during
the calendar year in question up to a maximum amount of
$24,ooo. Because the change in financial arrangements
effective June 1, 1962, we will account separately
for the period January 1, 1962 through May 31, 1962 and
the period June 1, 1962 through December 31, 1962.
In addition to the foregoing, you agree that if during
the period from June 1, 1962 to and including October 31
the total commissions earned by us on your adver-
tising do not equal or exceed $205,000, then you shall
pay us no later than December 31, the difference
between the commissions so earned and less the
amount, if any, of the foregoing $2
1
000 monthly fees
paid to us by you between June 1, 1962 and October 31,
1965 and which we have not returned to you in accordance
with the provisions of paragraph (1) above.
DETROIT
LOS ANOF.LES
LONDON
New York World's Fair
1964-1965 Corporation
J. WALTER THOMPSON COMPANY
-2-
August 21, 1962
(3) In the event of the termination of the relationship
'between us prior to October 31, 1965, then the amount
specified in paragraph ( 2) hereof ( $205, 000) shall 'be
reduced pro rata and we shall be paid upori the effective
date of such termination such lesser amount, less the
amount, if any, of the foregoing $2,000 monthly fees
paid to us by you and which we have not returned to
you in accordance with the provisions of paragraph (l)
above.
Except as otherwise herein specifically provided, the relationship
'between us shall 'be as described in the aforesaid letter of August 16, 1960.
Veey truly yours,
J. WAI.II'ER THOMPSON COMPANY
V i ~ ~ ~
Howard D. Bru.nclage: fm
This is to confirm the understanding between your agency and our corporation
as described above. ·
NEW YORK WORLD'S FAIR
1964-1965 CORPORATION
By ________________ _
AGENDA ITEM 14a
J WALTER THOMPSON COMPANY
c 0 p y
t20 LEXJNOTON AVENUE
NEW YORK 17
August 21, 1962
New York World's Fair
1964-1965 Corporation
Flushing Meadow Park
P, o. Box 270
Flushing 52, New York
Gentlemen:
In accordance with the ar-rangements beti-Teen us as described
in our letter to you dated August 16, 1960, you and we have been
discussing an adjustment in the financial arrangements between us
with respect only to our acting as your domestic advertising
This will serve to confirm the agreement between us, effective
June 1, 1962, as follows:
NEW YORK
(l) You will continue to pay us a fee of $2,000 per month
payable monthly as provided in our letter of August 16,
1960. We will continue to account to you at the end of
each calendar year and will return to you at such time
any earned by us on your advertising during
the calendar year in question up to a maximum amount of
$24,000. Because the change in financial arrangements
effective June 1, 1962, we will account separately
for the period January 1, 1962 through May 31, 1962 and
the period June 1, 1962 through December 31, 1962.
(2) In addition to the foregoing, you agree that if during
the period from June 1, 1962 to and including October 31
1965, the total commissions earned by us on your adver-
tising do not equal or exceed $205,000,then you shall
pay us no later than December 31, 1965 the difference
between the commissions so earned and $205,000 less the
amount, H any, of the foregoing $2,000 monthly fees
paid to us by you between June 1, 1962 and October 31,
1965 and which we have not returned to you in accordance
with the provisions of paragraph (1) above.
CHICAGO DETROIT
LOS ANOEI.ES LONDON
J, WALTEI\. THOMPSON CoMP/\NY
New York World's Fair
1964-1965 Corporation
August 21, 1962
(3)
-2-
In the event of the termination of the relationship
between us prior to October 31, 1965, then the amount
specified in paragraph ( 2) hereof ( $205, 000) shall be
reduced pro rata and we shall be paid upon the effective
date of such termination such lesser amount, less the
amount, if any, of the foregoing $2,000 monthly fees
paid to us by you and which we have not returned to
you in accordance with the provisions of paragraph (1)
above.
Except as otherwise herein specifically provided, the relationship
between us shall be as described in the aforesaid letter of August 16, 1960.
Very truly yours,
J. WALTER THOMPSON COMPANY
V i ~ : \ ~
Howard D. Brunde.ge: fm
This is to confirm the understanding between your agency and our corporation
as described above. ·
NEW YORK WORLD'S FAIR
1964-1965 CORPORATION
By ________________ _
AGENDA ITEM 14b
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO: Mr. Robert Moses DATE: December 7' 19 e2
FROM: Bill Berns
•u•JECT: Communications and Public Relations Status Report
(Consultants-- Thomas Deeg-rtn, William Donoghue, J. Walter Thompson)
1. Progress Report #7
Preprinting completed. Revised copy submitted by all Fair
departments. All photos a.."ld art work submitted. Publication
date, January 24, 1963.
2. Fair News
Issue Number 7 will be published December 20. This will be
a special 8-page holiday issue.
3. Meetings
New York Convention and Visitors Bureau -- November 16:
Full briefing for entire staif. Meeting to discuss mutual areas
of interest, involving advance tickets, convention groups, pro-
motional materials.
Fifth A venue Association -- December 6:
Briefing and meeting to discuss advance ticket sales and tie-in
promotion, involving all Fifth Avenue windows to promote the
Fair.
4. Vatican Groundbreaking Brochure
Distribution to
1
10, 000 Catholic Parishes throughout the United
States.
5. Vatican Film
A 12-1/2 minute film ·mll be available for world distribution by
January lst, featuring the Vatican Groundbreaking (both in New
York and in Rome}, plus the Pi eta ar1d the Vatican. Fair is pro-
ducing through Jack Campbell Productions.
(more)
M!". Robert Moses -2-
December 7, 1962
6. _Qhina Groundbreakin_g
Communications Department coordinated press activities for
the Chinese Groundbreaking ceremonies, November 29. This
included distribution of one-minute news film to 200 television
stations in the United States, and to 20 count1·ies around the
world. In addition, 3, 500 groundbreaking brochures were dis-
tributed throughout the world.
7. Television News Film
Arrangements have been madE: with Central Feature News to
film and distribute a one-minute filmed event each month, for
12 months, to 200 television stations throughout the United
States.
8. DisP,lavs
One thousand window-counter displays have been ordered, for
distribution by the Fair, and purchase and distribution by exhibitors.
These will be used by travel agents, banks, stores., and others
primarily for ticket promotion. See attached photo.
Pan American Airways will feature a World's Fair Display in London,
starting the first of the year.
United States Travel Service will feature a World's Fair Display in
its newly opened Paris office, after the first of the year.
The Empire State Building, Observation Deck, will give the Fair free
space for a display, which will be installed in two weeks. Traffic through
this area is 1-l/2 million a yea:r.
Disneyland World's Fair Display will be operating by December 15.
Traffic is 5 million a year.
9. Press Building
The Press Building will be in operation in March. The Deegan and
Donoghue organizations are making final plans for the staffing and oper-
ation of the building under World's Fair Communications and Public
Relations supervision.
(more)
Mr. Robert Moses -3-
December 7, 1962
10. New Yorker Magazine
The New Yorker magazine will shortly institute an advertising
campaign to encourage advertising in the magazine, connected
with the World's Fair.
11. R. C. A.
A meeting was held by the Communications Department with the
manager of the RCA exhibit at the Fair, James Toney, on
November 27th. Preliminary discussions were held regarding
the coordination of RCA and the Fair with the closed..circuit color
television system which RCA will staff, and over which the Fair
will broadcast regular news reports on activities at the Fair.
12. Sinclair Oil Calendar
Sinclair will distribute late in 19 63 a 12·month calendar with
scenes of the Fair. This is distributed free to 700,000 people.
~
I
'
..... ' - ~ -·-· ...... ~ --. --
COME TO THE FAIR!
1964-1965
' .
' ' · ~
' .
.

Related Interests

Tho were to finance Mr.
Harmon have apparently withdravm and Mr. Harmon is
again looking for financing.
10. Intercontinental Cuisine, Inc., Chinese Junk, Ameri-
can Museum or Corned) - fie have nothing rurtfier to
report on these pro ects.
11. Amphitheatre - An amendment to the lease has been
prepared with respect to financing the construction
of a roof. Subject to the Amphitheatre obtaining
the necessary approvals and subject to the work being
substantially completed by April 1, 1964, the Fair
will allow the sponsor· to deduct from the rent a sum
equal to one-third of the cost of the roof (the spon-
sor and the City of New York the other two-
thirds) but not in excess of as the Fair's
contribution to the construction of the roof. There
has been no progress completing this agreement since
last month.
12. Monorail - We have spoken to two groups with respect
to the installation of a monorail to be wholly con-
tained i'lithin the Lake Area. These two groups are
American Electric, Inc. and American Crane & Hoist
Corp. American Electric is installing a monorail at
the Seaquarium in Florida, and American Crane & Hoist
has contracted to install a monorail at Palisades
Amusement Park.
13. We have received a proposal from a sponsor interested
in presenting an exhibit called
11
Dancing waters".
This is comprised of fountains of water in various
colors accompanying mus:1.c. One of the problems
presented is the desire by the sponsor to have the
exhibit in a fabric building. We are waiting for a
decision from the Engineering Department as to
whether or not this is feasible. No authorization
is being requested at this time.
SUBJECT: LAKE AREA STATUS REPORT
PAGE 3
14.
~ i c Show - we have received a proposal from Mr.
~ G . Tiger for the presentation of a magic show
known as Dante's Inferno, Dante•s Wizard of Oz,
Dante•s Magic Land of Oz and Dante with Alice in
Wonderland. This sponsor also wishes to present
his exhibit in a fabric building although he is
prepared to put up a more conventional type of
building. No authorization is being requested
at this time.
TO:
SU8JIECT:
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
MR. ROBERT MOSES
W. E. POTTER
ENGINEERING AGREEMENT
DATE NOVEMBER 30, 1982
AGENDA ITEM lOa :
Clarke and Rapuano has requested permission to assign the agreements
for engineering services to Clai•ke and Rapuano, Inc.
They would like to bill the Fair Corporation under this new corporation
beginning September 1, 1962. General Whipple and Mr. Witt agree
with this assignment.
Mr. Thornton advises there is no legal objection.
I, therefore, recommend approval of this transfer.
cc: Miss Haig
Mr. Witt
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TOI GEN. POTTER DATE: November 29, 1962
I"ROM: John V. Thornton
tUII..IEcT: Clarke and Rapuano, Inc.
Attached hereto is a letter dated November 19, 1962 which
Mr. Witt turned over to me from Gilmore Clarke. The letter
states that on July 1, 1962 the· partnership of Clarke and Rapuano
transferred their professional activities to Clarke and Rapuano, Inc.
Mr. Clarke requests permission to bill the Fair Corporation through
Clarke and Rapuano, Inc. beginning September 1, 1962.
You will recall that a similar change from partnership to
corporate activities was made in the case of Andrews and Clark
a short while ago.
The significance of such a change lies principally in the fact
that in the case of a corporate entity liability is limited to the
assets of the corporation, whereas in the case of a partnership the
individual partners are responsible for obligations of the partnership
not only out of partnership assets but also out of their personal funds.
Inasmuch as a transfer was approved in the case of Andrews
and Clark, we assume that you and Mr. Witt have no objection to
this transfer.
If this is the case, we suggest that you send a memorandum
to Mr. Moses somewhat along the lines of the attached memo which
you sent under date of ~ t o b e r 4, 1962 concerning the Andrews and
Clark situation. Upon approvd by Mr. Moses the matter should go
before the Executive Committee as was done in the case of Andrews
and Clark.
Attachment
cc: Mr. Witt
Miss Haig
AGENDA ITEM lOb 1
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO:
ROBERT MOSES
DATE
December 13, 1962
William Whipple
SUSJICTs f uJ.e d ,....,,, • C . st Dr • S t
,Amendment o R s an ReyY.Lations oncermng orm a.mage ys em
rn order to avoid unnecessary problems with respect to the drainage
of storm water from participants' sites, it is desirable that the Fair
Corporation's regulations be amended to provide generally for the
drainaqe of storm water from the participant's leased site to the Fair
Corporation's storm drainage system. Accordingly, I recommend the
addition of a new Article 27 of Part 1 of the Fair Corporation's Special
Regulations as follows:
27. STORM DRAINAGE SYSTEM
In order to adequately provide for the drainage of storm water
from the participant's site to the Fair Corporation's storm drainage
system, the participa.YJ.t shall be required to comply with the following
conditions:
(a) The participant shall insure that all roof drains shall be
connected directly to the Fair Corporation's storm drainage system.
Connections shall be made at the catch basin or drain stub located at
or adjacent to the participant's site, and, shall be made by means of
a conduit manufactured from a material or materials approved under
the provisions of the Fair Corporation's Building Code.
(b) The participant shall, by a method approved in writing by
the Fair Corporation, provide all paved areas at his site with drainage
inlets connected to the Fair Corporation's storm drainage system, or,
in the alternative, shall cause all such paved areas to be drained into
the adjacent streets in a manner satisfactory to the Fair Corporation.
Participant will also be required to insl.l!'e that no concentrated flow of
storm water from the participant's site is conducted into adjacent
streets by means of curb cuts or surface pipe.
(c) The participant shall grade all landscaped areas at his
site so that the pocketing of storm water may be prevented, and will
design such grade so as to maintain the natural sheet flow of storm
water. Whenever deemed necessary by the Fair Corporation, the
participant shall provide piped outlets from such landscaped areas
to the Fair Corporation's storm drainage system.
contd.
ROBERT MOSES -2- December 13, 1962
{d) Whenever the elevation of the participant's site is such
that the natural flow of storm water is from the participant's site to
an adjacent site, participant must obtain the prior written approval
of the Fair Corporation in order to permit such natural flow to continue.
In the event the participant does not obtain such approval from the
Fair Corporation, he shall cause such drainage to be piped directly to
the storm sewer in the adjacent street.
This regulation was drawn up with the assistance and approval of
Andrews and Clarke, our consultants, and also has been reviewed
edited and approved by Legal Counsel. .
( i f ~ i u · u ~
Chief EngirJeel
AGENDA ITEM lOc
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO, Mr. Robert Moses
DATE December 11, 1982
FROM: William Whipple, Jr.
susJrCT. Design and World's Fair Construction
Your approval is requested of the following report for presentation to the
Executive Committee.
Final plans have just been received for the Pool of Industry (Fountain of the
Planets) and for the Solar and Lunar Fountains. However, the Astral Fountain
and the street lighting plans have been delayed over a month. On road and bridge
items the major paving contract for ne>..i. year and the three parking fields have each
been delayed by a month, and the two remaining bridges are also late. All of these
road and bridge items are now due in fina.l form by the end of December. Plans for
the information booths were delayed by a change in requirements, and plans for the
covered assembly pavilion are held up by necessity of processing a variance through
the Board of Standards and Appeals. None of these delays appears serious in itself,
but at this time no delay is acceptable. We should still be able to get the last oi these
items under contract by 1 April unless further slippages occur.
The 4160 volt electric system is now almost complete for the main exhibit
area of the Fair. The interim maintenance arrangement will be terminated and the
system turned over to Operations Division for maintenance on 5 January.
A minimum network of roads is now reasonably satisfactory for construction
traffic throughout the main exhibit area. To supplement the paving under Park
Department contracts, cinder roads have been shaped up to complete the network
essential for winter traffic. A letter-size map has been prepared for contractors
and suppliers indicating the roads to be used this winter, and the location of various
exhibitors pa.villons with reference to the road system. Temporary street signs
wlll be placed by the end of this month.
The Security Building is nearing completion but will not be ready for occupancy
before 7 J"a.nua.ry, a delay of three weeks. The press building is closed in and is
going ver1 well, and four of the five administrative and maintenance buildings now
have steel erected.
continued ••..•...••....
Page No. 2
December 11, 1962
Two World's Fair contracts have been entered into, as authorized
A. The Unisphere foundation, to D. Fortunato, Inc. for $97, 804.00
B. Entrance ticket booths, to Taller-Cooper, Inc. for $228, 600. 66
Separate memoranda are submitted regarding these contracts.
One new exhibitors memorandum has been issued, governing precautions to
be observed in temporary water connections to avoid freezing of hydrants during
winter weather. ·
A total of ll. exhibitors have been issued permits to commence construction,
of which a b o u t ~ are actively at work. Among those most actively engaged, Ford
and General Motors both have impressive frameworks of structural steel in place
and are working on walls. The Bell System has all of its steel and wood piles in
place· and is proceeding with the main slab. Travelers Insurance has all piles and
pile caps in place and is working on outer walls. G. E. pavilion has walls and a
la.rqe part of its superstructure in place. The New York State pavilion has completed
eight of the sixteen reinforced concrete 100 ft. towers, utilizing the slip form method
of construction. The completion of this difficult work during unfavorable weather
indicates a recognitiOn of the importance of pushing conatruction now. EXhibitors
plans and applications are now being processed in increasing numbers, still without
appreciable delays.
The labor force again increased substantially in November. World's Fair and
Park Department contracts now employ an average of 464, and exhibitors' contracts
845, or a total of 1109 on the World's Fair site. This compares with 856last month,
a gain of about 30%. ·
WW/wr
10 December 1962
STATUS OF EXHIBITOR CONSTRUCTION
EXHIBITOR
Argentina
Bell System Exhibit (AT&T)
Better Living Building
Century Grill
China
Christian Science Exhibit
Chrysler Corporation
Church of Jesus Christ of Latter
Day Saints
Coca-Cola Company
Continental Insurance Company
Du Pont de Nemours
Eastman Kodak Company
Electric Power & Light Exhibit
Equitable Life Assurance Society
of the United States
Festival of Gas
First National City Bank
Florida
Formica House
Ford Motor Company
F:cance
General Electric Company
General Motors Corporation
Greyhound at the World's Fair
Hawaii
Hong l{ong
Indonesia
International Business Machines
Japan
Johnson's Wax
Liebmann Breweries
Maryland
Mexico
Missouri
National Cash Register
New England States
New Jersey Exhibit
New York City Exhibit
New York State Exhibit
Pakistan
Pavilion of American Interiors
ESTIMATED
CONSTRUCTION START
February 1963
Started
January 1963
February 1963
Started
January 1963
January 1963
February 1963
Started
January 1963
..Started
Started
Started
February 1963
Started
December 1962
February 1963
January 1963
Started
February 1963
Started
Started
Started
January 1963
Started
January 1963
Started
January 1963
December 1962
January 1963
January 1963
February 1963
February 1963
December 1962
January 1963
December 1962
Started
Started
February 1 9 6 ~
Started
Status of Exhibitor Construction
Pepsi-Cola
Philippines
EXHIBITOR
-2-
Port Authority Heliport & Exhibit Bldg.
Project
1
64
Protestant Center
Schaefer Brewing Company
Scott Paper Company
Seven-Up Company
Simmons Beautyrest Center
Sinclair Dine Land
S. K. F. Industries
Transportation and Travel Pavilion
Travelers Insurance Exhibit
Unisphere
United States Pavilion
United States Rubber
Vatican Pavilion
World of Food
10 December 1962
ESTIMATED
CONSTRUCTION START
January 1963
February 1963
Started
January 1963
December 1962
January 1963
January 1963
February 1963
started
Started
January 1963
Started
Started
January 1963
December 1962
December 1962
Started
January 1963
TO:
FROMo
SUB.IECTo
MEMORANDUM
NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
:Mr. Robert Moses
D4TE::
December ·10, 1962
WilUam Whipple, ·Jr.
Ticket Booths, Gate Houses and Related Incidental Work
Contract No. 35. 2-62-01
AGENDA ITEM lOc 1
Three bids for Ticket Booths and Gate Houses were received
on October 17,1962 of which Taller-Cooper, Inc. was the low
bidder at $228, 600. 66. This compares with the budget amount
of $317, BOO.
This contract was signed on October 25, 1962 and Notice to
Proceed was qiven on November 28, 1962.
WW/WEG/mc
TO:
FROM:
SUBJECT,
AGENDA I'l'EM lOc 2
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
Mr. Robert Moses DArE December 10, 1962
William Whipple, Jr.
Unisphere FoWldation - Contract No. 13. 1-62-01
The contract for the Unisphere FoWldation was successfully
negotiated with D. Fortunato, Inc. and awarded to them in
the amOWlt of $97, 804., as compared with the Engineer's
estimate of $110, 000. The contract was signed on
November 27, 1962.
Notice to Proceed was given on November 28, 1962 and the
work is scheduled to be completed by April 1963.
WW/WEG/mc
Chief Engineer
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
10: Mr. Robert Moses December 12, 1962
I'IIIOMo
William Wl)ipple, Jr.
SU8JECTo
In order to assure access roads to exhibitors
plots during the coming winter, a contract bas been
negotiated on a time and materials basis to provide
temporary roads in areas which the present Slattery
road contract will not cover or will be unable to
complete.
This contract will be used as required to
provide the minimum requirements for access roads
as ordered by the Fair Corporation. The contract
will terminate on 28 February 1963 and the maximum
amount is $25,000. The contract was negotiated with
M. Parisi & Sons, who appeared to be in the best
position to provide this work at minimum cost.
WW/wr
AGENDA ITEM lOc 3
AGENDA ITEM lla
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO: MR. MOSES
DATE DECEMBER 12, 1962
FROM. JAMES A. DAWSON
SUB.IIECT:
Transcripts of the meetings of the Exhibitors' Construction
Conference have been circulated among the exhibitors invited to the con-
ference. Copies are being giver, to new architects and engineers as they
are appointed.
....
The charts indicatinq the status of plans and construction
operations shown at the November meeting of the Executive Committee
ha. ve been revised, corrected, and brought up to date and are on exhibit
for this meeting. A column showing action by the Conformity Committee
has been added.
Foundation construction has been started by the Republic of
China, The Vatican, s. C. Johnson, Simmons and United States Steel.
Our information is that four exhibitors in the Industrial area
and one in Transportation area are in the final negotiation stage with
contractors. Four of these should start in January. Six new architects
have been appointed in these areas.
In the States area, Hawaii, Florida, New Jersey and Maryland
should be ready to start in January. Delaware, The Heartlands States and
New Mexico have appointed architects.
In the International area New York architects have been chosen
by Italy and Liberia. A list of architects has been submitted to Ethiopia'
for a choice. France has negotiated a contract and Christian Science, Indo-
nesia, Mexico and Venezuela are about ready to ~ - ; t a r t negotiations.
Concessions reports appointments of al·chitect and contractor
by Century Grill International and contractors by Adington Hats and Grey-
hound. In the Special Exhibits the Protestant Center has negotiated a con-
tract.
Ground-breakings by China, Protestant C en,·.er and the United
States have taken place. Fifteen more are being negotiated.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
AGENDA ITEM 12a
ANOFlEWS a Cl..t-RK. INC
N.Y. WORLD
1
S FAIR 1964-1965 CORPORATION
EXECUTIVE COMMITTEE MEETING
December 20, 1962
Status of Park Department Construction Contracts
Bas1c Roads & Utilities
Estimated Completion 94%
Electrical & Communication Conduits
Estimated Completion 98%
Tide Gate & Dam
Estimated Completion 99%
Relocate Queens Botanical Gardens
Estimated Completion 84%
Tree Planting:- 1st Phase
Estimated Completion 66%
Roosevelt Avenue Parking: Field
Parldng field completed and in use.
IRT - LrnR Overpass
Lawrence Street Over12ass
Estimated Completion 49%
Tree Planting - 2nd Phase
Estimated Completion 84%
Ground Cover Plantina & Seeding
Estimated Completion 2%
Second Stage Roads & Utilities
Estimated Completion 2%
Two Wells in Lake Area
Estimated Completion 35%
Lake Area D.?velopment
Estimated Completion 36%
City Share
$3,098,295
736,090
144,940
296,889
111,635
396,440
2, 179,387
138,039
195,615
559,828
117,830
279,484
ANDREWS & CLARK. INC.
- 2 -
N, Y, WORLD'S FAIR 1964-1965 CORPORATIO:t:J
EXECUTIVE COMMITTEE 11EETlliG
December 20, 1962
Status of Park Department Const;ruction Contract§
13. Permanent Park Pools
Estimated Completion 2%
14. Second Stage Electrical & Communication Svstems
Estimated Completion 8%
15. Additional Planting
Estimated Completion 1%
16. Pedestrian Overpass Ent;rance Building
Additional appropriations have been approved and
contracts were awarded Nov. 30
17. Alterations to Sewage Pumping Stations
Contract approved at Board of Estimate meeting
of Nov. 21, 1962. Contract will be awarded im-
mediately after approval of additional appropriation.
18. Botanical Gardens Administration Building
Estimated Completion 18%
19. Development of Arboretum Area
Contract approved at Board of Estimate meeting of
Nov. 21. Contract is being advertised from
Dec. 5 to Dec. 17.
20. Additional Wells in Lake Area
Contract plans referred to Budget Director at Board of
Estimate meeting of Nov. 21; approval expected at
meeting of Dec. 20. Contract is being advertised from
Dec. 11 to Dec. 21.
TOTAL
Citv Sb8re
$2,367,282
1, 766,860
136,152
729,978
30,350
176, 231
297,000
150,000
$13, 898, 325
TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY
TRIBOROUGH STATION. BOX 35
N E W Y 0 R K 3 5. N. Y.
TELEPHONE TRAFALGAR 6·9700 MEMBERS:
dOBERT MOSES. CHAIRMAN
COPY
GEORGE E. SPARGO
GENERAL MANAGER
GEORGE V. McLAUGHLIN. VICE CHAIRMAN
WILLIAM J. TRACY. VICE CHAIRMAN
December 14, 1962
MEMORANDUM TO COMMISSIONER MOSES
FROM ARTHUR S. HODGKISS
Attached for the Executive Committee meeting on Thursday,
December 20, 1962, is the latest semimonthly report on progress on the
arterial highway construction in the vici11ity of the World
1
s Fair that I
referred to in my memorandum of December 12, 1962. Copies of this
report have been sent to the following:
Hon. Nelson A. Rockefeller
Hon. Paul R. Screvane
Hon. Edward F. Cavanagh, Jr.
Hon. JohnT. Clancy
Hon. J, Burch McMorran
Mr. E. Burton Hughes
Mr. Austin M. Sarr
Mr. Charles F. Preusse
Mr. John V. Thornton
Mr. Lou Crandall
Mr. Austin J. Tobin
Mr. Guy Tozzoli
Mr. William J. Donoghue
Mr. Richard C. Guthridge
Mr. W. Earle Andrews
Mr. John F. Lucey
Mr. Sidney M. Shapiro
Mr. James M. Slattery
Mr. Edward A. Tully
Mr. Robert Bayard
Mr. Thomas J. Deegan, Jr.
Hon. Ralph J. Bunche
Hon. James J. Delaney
ASH:F
Attachment
Mr. Bernard F. Gimbel
Mr. Wall ace K. Harrison
Mrs. Albert D. Lasker
Mr. Arthur H. Motley
Hon, Richard c. Patterson, Jr.
Ivlr. VJilliam E. Robinson
Hon, Samuel I. Rosenman
Gen. William Whipple, Jr.
Gen. vVilliam Potter
Gen. Harry E. Meyers
Mr. Stuart Constable
Hon. Charles Poletti
Mr. William Berns
Ivlr. :Martin Stone
Mr. Spargo
Mr. Vermaelen
Mr. Caplan
Mr. Lewis
Mr. Scham
Mr. Kaveny
Mr. Curran
Mr. Gray
Mr. Barry
/s/ ARTHURS. HODGKISS
ArthurS. Hodgkiss
Assistant General Manager
COPY
December 14, 1962
MEMORANDUM TO ARTHUR S. HODGKISS
FROM JOHN T. O'NEILL
RE: Progress on Arterial Highway Construction
in the Vicinity of the World's Fair
The onset of cold weather has caused an appreciable
decrease in production. Generally, this will not affect the total
progress on the highways because the contractors' schedules
anticipated a slowdown during the winter months.
On Contract No. 6 (DeLillo) the parkway paving across
the Utopia Parkway bridge has not been completed, which may
hold the detour on the service road all winter.
On Contract No. 15 (Ottaviano) work has stopped on all
concrete operations, which will delay opening the new bridge until
probably June 1st with delays to the adjoining contracts. The
contractor has been summoned to Albany for a showdown on
December 18th.
JT0
1
N:F
Attachment
/s/ JOHN T. O'NEILL
December 14, 1962
Arterial Highway Construction Progress in
___ of World's Fair
Refer to map for contract locations.
On time. Pouring walls at Astoria Boulevard. Drainage and
grading at 94th Street. Demolishing 94th Street bridge.
Slightly behind revised schedule. Driving piles at Roosevelt
A venue and Long Island Rail Road bridges. Removing deck on
bridge across Long Island Grading at Long Island
Expressway interchange. Completed pile driving for wall south
of 72nd Road.
Two months behind schedule. Excavating and pouring concrete
for walls west of Main Street. Drainage. Setting steel for
temporary bridge at Union Turnpike,
Completed.
On time. Forming Pouring walls and parapets,
backfilling walls.
On time. Working on Utopia Parkway and 188th Street bridges.
Drainage.
On time. ConstructiwJ sewers in Utcpia and Midland Parkways.
On time. Installing water mains and electrical.
Completed.
No. 10
No, 11
No. 12
No. 13
No. 14
No. 15
No. 16
No. 17
-2-
On time. Driving piles at Jewel Avenue bridge and for sewer.
Pouring concrete Park service road bridge and ramps at Jewel
Avenue.
Three months behind schedule. Building cofferdams and driving
piles for viaducts.
On time. Pouring concrete bents and erecting steel for viaducts.
Drainage.
On time. Driving piles and pouring footings for Jewel Avenue
bridge. Drainage.
On time. Grading. Draina.ge. Erecting steel on viaducts.
Four months behind schedule. All major work stopped for winter.
Three months behind schedule. Drainage. Erecting precast
deck on Linden Street bridge. Concrete work at 14th and 20th
Avenue bridges.
On time. Excavating at abandoned section of Grand Central
Parkway. Drainage. Bell Eoulevard cpened to traffic.

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SECT. !-CONT. 2
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SECT.3- CONT. 38-SEWERS
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TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY
TRIBOROUGH STATION. BOX 35
N E W Y 0 R K 3 5 . N. Y.
TELEPHONE TRAFALGAR 6·9700
MEMBERS:
ROBERT MOSES. CHAIRMAN
COPY
GEORGE E. SPARGO
GENERA!. MANAGER
GEORGE V. McLAUGHLIN. VICE CHAIRMAN
WILLIAM J. TRACY, VICE CHAIRMAN
December 12, 1962
MEMORANDUM TO COMMISSIONER MOSES
FROM ARTHUR S. HODGKISS
Re: Progress on Arterial Highway Construction
in the Vicinit;£ of the World's Fair
All contracts are proceeding satisfactorily except for the following:
Contract No. 15 - Flushing River Bridge (Whitestone Expressway) -
Ottaviano. Scheduled completion date for the new bridge
January 1, 1963, for all remaining work January 1, 1964.
Ottaviano has shut down the job for the winter. This has been done
in spite of direct orders from the Superintendent of Public Works that the
work should continue during the winter months. Ottaviano has been called
to Albany for a conference on Tuesday, December 18th. I will report to
you on the result of this meeting.
The District Engineer has said that he would pay for additional
detour facilities in order to permit Slattery to continue his work on North-
ern Boulevard on schedule. However, up to this time we have been unable
to secure any definite information about these arrangements and have no
assurance that they will be carried out on a satisfactory basis. I will
have a further report for you on this next Thursday.
Contract No. 2 - Grand Central Parkway- Northern Boulevard to Kew
Gardens Interchange - Merritt Chapman-Mt. Vernon.
Scheduled completion date January 1, 1964,
The basic work on this contract has improved they are
behind the revised schedule approved by the State.
Memorandum to
Commissioner Moses
-2-
December 12, 1962
Contract No. 3 - Grand Central Parkway - Kew Gardens Interchange to
150th Street- Tully & DiNapoli. Scheduled completion
date December 1963.
There has been no improvement in the progress of this work and it
continues to be over two months behind schedule.
Contract No. 16 - Whitestone Expressway- Tully & DiNapoli. Scheduled
completion date October 1963.
There has been no improvement on this job and it continues to be
three months behind schedule.
Contract No. 11 - VanWyck Expressway Extension-Long Island Express-
way Interchange - Johnson, Drake & Piper. Scheduled
completion date October 1963.
Work continues to be three months behind schedule. The contractor
plans to continue work on foundations and substructure during the winter
months.
_ The semimonthly detailed report on all projects will be completed
on Friday and will be forwarded to you immediately for distribution to the
Executive Committee.
Copies of this memorandum have been sent to the following:
Hon. Nelson A. Rockefeller
Hon. Paul R. Screvane
Hon. Edward F. Cavanagh, Jr.
Hon. John T. Clancy
Hon. J. Burch McMorran
Mr. E. Burton Hughes
Mr. Austin M. Sarr
Mr. Charles F. Preusse
Mr. John V. Thornton
lV.tr. Lou Crandall
Mr. Austin J. Tobin
Mr. Guy Tozzoli
Mr. William J. Donoghue
Mr. Bernard F. Gimbel
Mr. Wall ace K. Harrison
Mrs. Albert D. Lasker
Hon. Richard C. Patterson, Jr.
Mr. William E. Robinson
Hon. Samuel I. Rosenman
Mr. Arthur H. Motley
Gen. William Whipple, Jr.
Gen. William Potter
Gen. Harry E. Meyers
Mr. Stuart Constable
Hon. Charles Poletti
Mr. William Berns
..
Memorandum to
Commissioner Moses
Mr. Richard c. Guthridge
Mr. W. Earle Andrews
Mr. John F. Lucey
Mr. Sidney M. Shapiro
Mr. James M. Slattery
Mr. Edward A. Tully
Mr. Robert Bayard
Mr. Thomas J. Deegan, Jr.
Hon. Ralph J. Bunche
Hon. James J. Delaney
ASH:F
-3- December 12, 1962
Mr. Martin Stone
Mr. Spargo
Mr. Vermaelen
Mr. Caplan
Mr. Lewis
Mr. Scham
Mr. Curran
Mr. O'Neill
Mr. Kaveny
Mr. Gray-Mr. Barry
/s/ A. S. H.
Arthur S. nodgldss
Assistant General l\:anager
AGENDA ITEM 14a
J WALTER THOMPSON CoMPANY
c 0 p y
120 LEXINGTON AVENUE
NEW YORK 17
August 21, 1962
New York World's Fair
1964-1965 Corporation
Flushing Meadow Park
P, o. Box 270
Flushing 52, New York
Gentlemen:
In accordance with the arrangements between us as described
in our letter to you dated August 16, 1960, you and we have been
discussing an adjustment in the financial arrangements between us
with respect only to our acting as your domestic advertising agency.
This will serve to confirm the agreement between us, effective
June 1, 1962, as follows:
(1)
(2)
NEW YORK CHICAGO
You will continue to pay us a fee of $2,000 per month
payable monthly as provided in our letter of August 16,
196o, We will continue to account to you at the end of
each calendar year and will return to you at such time
any earned by us on your advertising during
the calendar year in question up to a maximum amount of
$24,ooo. Because the change in financial arrangements
effective June 1, 1962, we will account separately
for the period January 1, 1962 through May 31, 1962 and
the period June 1, 1962 through December 31, 1962.
In addition to the foregoing, you agree that if during
the period from June 1, 1962 to and including October 31
the total commissions earned by us on your adver-
tising do not equal or exceed $205,000, then you shall
pay us no later than December 31, the difference
between the commissions so earned and less the
amount, if any, of the foregoing $2
1
000 monthly fees
paid to us by you between June 1, 1962 and October 31,
1965 and which we have not returned to you in accordance
with the provisions of paragraph (1) above.
DETROIT
LOS ANOF.LES
LONDON
New York World's Fair
1964-1965 Corporation
J. WALTER THOMPSON COMPANY
-2-
August 21, 1962
(3) In the event of the termination of the relationship
'between us prior to October 31, 1965, then the amount
specified in paragraph ( 2) hereof ( $205, 000) shall 'be
reduced pro rata and we shall be paid upori the effective
date of such termination such lesser amount, less the
amount, if any, of the foregoing $2,000 monthly fees
paid to us by you and which we have not returned to
you in accordance with the provisions of paragraph (l)
above.
Except as otherwise herein specifically provided, the relationship
'between us shall 'be as described in the aforesaid letter of August 16, 1960.
Veey truly yours,
J. WAI.II'ER THOMPSON COMPANY
V i ~ ~ ~
Howard D. Bru.nclage: fm
This is to confirm the understanding between your agency and our corporation
as described above. ·
NEW YORK WORLD'S FAIR
1964-1965 CORPORATION
By ________________ _
AGENDA ITEM 14a
J WALTER THOMPSON COMPANY
c 0 p y
t20 LEXJNOTON AVENUE
NEW YORK 17
August 21, 1962
New York World's Fair
1964-1965 Corporation
Flushing Meadow Park
P, o. Box 270
Flushing 52, New York
Gentlemen:
In accordance with the ar-rangements beti-Teen us as described
in our letter to you dated August 16, 1960, you and we have been
discussing an adjustment in the financial arrangements between us
with respect only to our acting as your domestic advertising
This will serve to confirm the agreement between us, effective
June 1, 1962, as follows:
NEW YORK
(l) You will continue to pay us a fee of $2,000 per month
payable monthly as provided in our letter of August 16,
1960. We will continue to account to you at the end of
each calendar year and will return to you at such time
any earned by us on your advertising during
the calendar year in question up to a maximum amount of
$24,000. Because the change in financial arrangements
effective June 1, 1962, we will account separately
for the period January 1, 1962 through May 31, 1962 and
the period June 1, 1962 through December 31, 1962.
(2) In addition to the foregoing, you agree that if during
the period from June 1, 1962 to and including October 31
1965, the total commissions earned by us on your adver-
tising do not equal or exceed $205,000,then you shall
pay us no later than December 31, 1965 the difference
between the commissions so earned and $205,000 less the
amount, H any, of the foregoing $2,000 monthly fees
paid to us by you between June 1, 1962 and October 31,
1965 and which we have not returned to you in accordance
with the provisions of paragraph (1) above.
CHICAGO DETROIT
LOS ANOEI.ES LONDON
J, WALTEI\. THOMPSON CoMP/\NY
New York World's Fair
1964-1965 Corporation
August 21, 1962
(3)
-2-
In the event of the termination of the relationship
between us prior to October 31, 1965, then the amount
specified in paragraph ( 2) hereof ( $205, 000) shall be
reduced pro rata and we shall be paid upon the effective
date of such termination such lesser amount, less the
amount, if any, of the foregoing $2,000 monthly fees
paid to us by you and which we have not returned to
you in accordance with the provisions of paragraph (1)
above.
Except as otherwise herein specifically provided, the relationship
between us shall be as described in the aforesaid letter of August 16, 1960.
Very truly yours,
J. WALTER THOMPSON COMPANY
V i ~ : \ ~
Howard D. Brunde.ge: fm
This is to confirm the understanding between your agency and our corporation
as described above. ·
NEW YORK WORLD'S FAIR
1964-1965 CORPORATION
By ________________ _
AGENDA ITEM 14b
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO: Mr. Robert Moses DATE: December 7' 19 e2
FROM: Bill Berns
•u•JECT: Communications and Public Relations Status Report
(Consultants-- Thomas Deeg-rtn, William Donoghue, J. Walter Thompson)
1. Progress Report #7
Preprinting completed. Revised copy submitted by all Fair
departments. All photos a.."ld art work submitted. Publication
date, January 24, 1963.
2. Fair News
Issue Number 7 will be published December 20. This will be
a special 8-page holiday issue.
3. Meetings
New York Convention and Visitors Bureau -- November 16:
Full briefing for entire staif. Meeting to discuss mutual areas
of interest, involving advance tickets, convention groups, pro-
motional materials.
Fifth A venue Association -- December 6:
Briefing and meeting to discuss advance ticket sales and tie-in
promotion, involving all Fifth Avenue windows to promote the
Fair.
4. Vatican Groundbreaking Brochure
Distribution to
1
10, 000 Catholic Parishes throughout the United
States.
5. Vatican Film
A 12-1/2 minute film ·mll be available for world distribution by
January lst, featuring the Vatican Groundbreaking (both in New
York and in Rome}, plus the Pi eta ar1d the Vatican. Fair is pro-
ducing through Jack Campbell Productions.
(more)
M!". Robert Moses -2-
December 7, 1962
6. _Qhina Groundbreakin_g
Communications Department coordinated press activities for
the Chinese Groundbreaking ceremonies, November 29. This
included distribution of one-minute news film to 200 television
stations in the United States, and to 20 count1·ies around the
world. In addition, 3, 500 groundbreaking brochures were dis-
tributed throughout the world.
7. Television News Film
Arrangements have been madE: with Central Feature News to
film and distribute a one-minute filmed event each month, for
12 months, to 200 television stations throughout the United
States.
8. DisP,lavs
One thousand window-counter displays have been ordered, for
distribution by the Fair, and purchase and distribution by exhibitors.
These will be used by travel agents, banks, stores., and others
primarily for ticket promotion. See attached photo.
Pan American Airways will feature a World's Fair Display in London,
starting the first of the year.
United States Travel Service will feature a World's Fair Display in
its newly opened Paris office, after the first of the year.
The Empire State Building, Observation Deck, will give the Fair free
space for a display, which will be installed in two weeks. Traffic through
this area is 1-l/2 million a yea:r.
Disneyland World's Fair Display will be operating by December 15.
Traffic is 5 million a year.
9. Press Building
The Press Building will be in operation in March. The Deegan and
Donoghue organizations are making final plans for the staffing and oper-
ation of the building under World's Fair Communications and Public
Relations supervision.
(more)
Mr. Robert Moses -3-
December 7, 1962
10. New Yorker Magazine
The New Yorker magazine will shortly institute an advertising
campaign to encourage advertising in the magazine, connected
with the World's Fair.
11. R. C. A.
A meeting was held by the Communications Department with the
manager of the RCA exhibit at the Fair, James Toney, on
November 27th. Preliminary discussions were held regarding
the coordination of RCA and the Fair with the closed..circuit color
television system which RCA will staff, and over which the Fair
will broadcast regular news reports on activities at the Fair.
12. Sinclair Oil Calendar
Sinclair will distribute late in 19 63 a 12·month calendar with
scenes of the Fair. This is distributed free to 700,000 people.
~
I
'
..... ' - ~ -·-· ...... ~ --. --
COME TO THE FAIR!
1964-1965
' .
' ' · ~
' .
.

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