Box# 34

Folder# 645
World's Fair
Corporation:
Executive Committee
Meeting Reports (3)
Feb 09,1962
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NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FwSHIHO !12. N. V. • TELEI'HONE ·AlitA CODE 212 • WF •·1864 • CASL.E Aootu:ss "WORI.OSFAIR*
ii'CACCl'tUtOUO"
UltDCIIIf.NDoNO
802 DAYS TO OPENING OF FAIR
AGENDA
EXECUTIVE COMMITTEE MEETING
FEBRUARY 9, 1962
.J' AGENDA ITEM 1. Approval of minutes of Executive
Committee meeting-January 17, 1962
/
J AGENDA ITEM 2. Financial status
(See reference memorandum)
!· Fair notes
/ b. Financial report
V AGENDA ITEM 3. Executive and staff
(See reference memoranda)
!· Amendment to
President's contract
.Q. Addition to staff
Thomas F. Donohue
Construction Permit Office
Effective February 15, 1962
' I .AGENDA ITEM 4. Additions to
V Executive Committee
ROBE"T MOSES
"IIIIIDINf
Mr. Spargo
Mr. Deegan
Mr. Moses
Mr. Moses
Mr. Deegan
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NEW YORK WORLD'S F'AIR 1984-198!5 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PAIIIK
fLUIHINO 151, N.Y. • T&Lli'HCINI· AIICA Coo& 212 • WF 4•1884 • CAlLI ADoltC .. "WORLDS,AIIt"
LDAITEM6. Report on industrial and
special exhibits
!· Ratification requested
V 1. Continental Insurance Co.
option (Feb. 2, 1962)
2. Others
£. Leases under negotiation
(See reference memorandum)
~ E N D A ITEM 6. Report on Transportation exhibits
(See reference memorandum)
/ AGENDA ITEM 7. Report on international exhibits
!· Ratification requested
1. Hong Kong (Jan. 12, 1962)
2. Others
£. Status of negotiations
(See reference memorandum)
£· International Public Relations Campaign
Agreement with Patrick Dolan Associates
/ (See reference memoranda)
V .AGENDA ITEM 8. United States Exhibit
!· Advisory Committee Report
£. Legislation
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"OIUT MOIU
I'IIIIIHNf
Mr.Panuch
Mr. Tozzoli
Mr. Beach
Mr.Deeqan
Representative
Delaney
UMI8,.HIR& e1t01
NACI.,.._H
IIIIOCI!e'IANIINO
NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
F'W.MINO II, N.Y. • TELIPHONC•ARU. Cooc 212• WF' 4•1884 • CA•&.& AoORIII-WORLDSrAIR•
IIOIUT MOill
IIIIIUIHNT
'\_..../'AGENDA ITEM 9. State exhibits Mr. Pender
!· Ratification requested
1. State of New York (Feb. 2, 1982)
}2. Status of negotiations
(See reference memorandum)
V'/AGENDA ITEM 10. Report on concessions and operations
Mr. Constable
,!. Ratification requested
1. Video Information Service Co., Inc. Ljo
/2. News stands
v-s. Continental Circus, Inc.
Others

.Q. Appointment of special policemen
Peter R. Giani
Harold W. Kammerer
ITEM 11. Lake area
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.!· Authorization to execute
Ripley - Believe-It-Or-Not
(See reference memorandum)
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Judqe Rosenman
Mr. Constable
Judqe Rosenman
eoeeo
NEW YORK WORLD'S FAIR 1964·1985 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FWIHING I!JZ, N. V, • TIL£PHONI·AREA CODI 212 • WF' 4•1884 • CAaLE AODRua"WORLDSFAIR"
IIIAOCTMIIOIIOII
UNDUIMANOINO
/mENDA ITEM 12. Flushin:;J Bay improvements
and marina
V.AGENDA ITEM 13. Fair engineering and construction
schedule
/AGENDA ITEM 14.
(See reference memorandum)
Parks Department engineering
and construction schedule
.-ou"T loiOSES
l'ltliiDINT
Mr. Shapiro
Gen. Whipple
Mr. Andrews
(See reference memorandum)
of
March 16, 1982.
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AGENDA ITEM 14.
. .
ANDRNa 6 CLAIIUC
Ne Y, WORLD'S FAIR, 1964-1965 CORPORATION
EXECUTIVE COMMITTEE MEETlNG
FEBRUARY 9, 1962
Park Department Construction Contracts
1) Basic Roads & Uillities
Progress to date 56%
2)
Electrical & Communication Conduits
Progress to date 34%
3) l'1de Gate & Darn
Progress to date 10%
4)
9Jleens Botanical Gardens
Proqress to date 2%
6)
• Planting - 1st Phase
oqress to date 2%
6)
Bogseve;Lt Avenue Parking Field
Proqress to date 5%
7)
IRT- LmR. Overpass
~ r e n e e Street OVerpass
Contract plans have been referred to Budget
Director at Board of Estimate meeting on
Nov. 21.
b) Approval expected at Board of Estimate
meeting on Feb. 23
8) Tree Planting - 2nd Phase
8j Approved at Board of Estimate Meeting on
Feb. a.
b) Bid opening scheduled for J'an. 31.
9) Park Pools - 1st Phase
Plans being prepared by Clarke & :Rapuano.
*Total estimated cost of mT-LIRR Overpass and building
beneath structure amounts to $2, 750, 000.
$3,098,295
736,090
144,940
296,889
111,635
396,440
2,000, 000*
260,000
.236, 400
240,000
UNITED NATIONS - NATIONS UNIES
NEW YORK
DADLif aoo•••• • UNATIDN. N&WTDIIIl • aoaa••• ftL•D•AIIHIDU.
Dear Mr. Moses,
Thank you for your letter of 1 February, also signed by
Messrs. Gimbel and Deegan, Jr., in which I am invited to serve
on the Executive Committee of the New York World's Fair 1964-1965
Corporation. I am happy to accept.
I note that the next meeting of this Commdttee will convene
on Frid.ey, 9 February, at 10 a.m. I hope to be able to attend,
although it may prove impossible because of an urgent United Nations
meeting at the same time.
Mr. Robert Moses, President
Sincerely yours,
~ # ~
Ralph J. Bunche
Under Secretary
New York World's Fair 1964-1965 Corporation
Flushing Meadow Park
Flushing 52, New York
111\i I S I' II E It E t•,,., '"'"""" """""""""'"
© 1!1111
From the office of:
ERNESTINE R. HAIG
New York World's Fair 19fi·l-19fi.'i Corporation
ADDITIONAL COLLATERAL PAPERS
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UIIOf:IISTII>IIOIIIO
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NEW YORK WORLD'S FAIR 1 9 6 ~ · 1 9 6 5 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADO.W PARK
FWIHING 82, N. V. • Tit:LI:IIHONl·A"EA CoDE 212 • WF 4•1SUS4 • CA•u: ADDAua"WORLDS,AIR"
February 8, 1962
AOaEIWT MOSU
""CIIO&IIT
MEMORANDUM TO: EXECUTIVE COMMITTEE
FROM: ROBERT MOSES
I must say in all frankness that this attached report of the
Citizen's Advisory Committee on the proposed Federal Exhibit, which
wUl no doubt be commented on by Mr. Friedman tomorrow at the
Executive Committee meeting, conveys absolutely nothing to me. How
su.ch a vague scheme can be implemented is beyond me. No doubt, Mr.
Friedman will have a draft of the proposed bill.
President
--·9--,...
IliACI

TO:
FROM:
' •....
N'EW YORt( WORLD'S FAIR 1964-1965 CORPORATION
INTER NATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 151. N.Y. • TELlPHONt ·AREA Coot 212 • Wf' 4·1984 • CAlLE
IIOBERT MOSt$
l'ftUIDINT
February 8, 1962
MEMORANDUM
ROBERT MOSES
WILLIAM E. POTTER
IIICUTovtr VIet 1'11&81DINT
SUBJECT:
M. R. PENDER
FEDERAL EXHIBIT
Attached is a copy of the Citizen's Advisory Committee report to
the Department of Commerce which has just been received from
Mr. Chapman's office.
Note that Mr. Friedman reports he has received citizen's report
in confidence and it is not to be released.
·--7/J.-,k!
M. R. Pender .... __
RIJICiiT POR Till SICRITAU Or Catae!
BY
THE CITIZIIIS' ADVISORl COttUnEE POJt
JIDIIW. PAITIClPATIOI II THE 1964-&5
NIW YCU WCitLD'S FAIR
JamaaJ7 31, 1962
THE THEME
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THE THEME
CHALLENGE TO GREATNESS
Wl thin a Worbl '1 Fair whoae thtJDe 11 "Man
1
1 In An' Explndi111
Uai•tr .. , • there is a natural perhapa out ot national pride, to
otter up before the world a United State• exhibit thlt reveals our aoolo-
eaonollllc proareaa, diaplaya the material revarda ot our advanced tecbnolOQ,
or hlill our acientific and cultural achievementa.
Yet it ia thia Committee's belief that the very nature of the time•
requires a deeper reflection of the United Statea and a truer imaae ot ita
tra aociety. And we recommend that a Federal exhibit invite intlr .. t not
mert11 in our progress, but in the challenges our progreaa holds up to ua •••
not in our technology, but in the reaponaibili ties our technolog impoaea
upon ua ••• not in our achievements but in the spirit which leads to our·
achievementa. '
Helping visitors to see and understand our challenaea, our reaponaibil1-
t1ea, dedication, would provide a more accurate and meaningful axcuraior.
into the character of a nctlon that 11rvea aa a model for f'reldom and beara
the or proof that.a democratic ayatem succeeds.
We vould have it knOwn that our democracy does not aaaure progreaa
and merely oftera the opportunity.
We vould have it known our democracy has problema--yet that aame de-
mocracy demands of ua that every vrong be righted, every ill combatted,
every advantage given, every challenge met.
Vt vould have it known that our democracy doee not make ua great--but
doea attord ua the tretdom to become great. •
It ia with these thoughts in mind that we auggeat the Federal Government's
exhibit in the World's Fair be created around the theme:
'CHALLENGE TO GREATNESS"
We believe this theme allows the United Statea to show without
bo&lt to the world, and at the aame time offer inapiration to 1t1 1nd1Yidual
c1t.bena. ·
Theae are timea of awesome technological advances and individual aelf-
improvemant, of national wealth and global apprehension.·
In this paradoxical age, we rind that democracy has handed ua our
areateat for individual advancement while handing ua our areateat
problema.
If ve are freer than ever to engage in the pursuit or happiness we are
co.Utted aa never before to go where the world and the timee take ua. And
t.hia hal only deepened our will to determine vhat our world and our tiiDII
ahall beo
It ia part of the American character to better one's life, to enjoJ ont'a
labor, to take advantage of one's God-given righta and man-made well-being.
But juat aa aurely it is part of the American conscience to care about hie
countr,y and, moreover, the whole community of man.
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THE EXHIBIT
lD MkiDC a reco11111111ndation tor an exhibit which will interprtt tbe tbaM,
the Ca.ittee·ie keenl)' aware that succtecUnc croupe and 1nd1Y1duall cbarpcl
witb d..elopinc the exhibit elmoat certainlJ will veer away tram, add to, or
.U.tutlall7 alter our aua11ttd rol"'lllt. This ie the rule that cover.na •
4vipc tU fJer1od Grtative minds take to bring IU11 thesis to final terma.
'l'blretore, we purpoae}1_ have tried only to sketch as a beginning the bare
out11Da1 or an exhibit, avoiding aa mucb as possible concrete, rigid sugcestions,
ltlt tbt proJect to be too soon involwd in fruitless argument over detail.
Tbl priMary obJect or our •uaeestions in this area is to indicate the interest
and uclta•nt that 11 implicit in the central idea. The people who follow on
tbl1 proJect will be talented in the fields ot motion pictures, drama, dance,
ltoture, color, form, paint, sculpture, 'vords and mulic. They will heS.Chten
tb11 !atere1t and excitement as they 11e fit so that the exhibit, as f1nal11
prtleDted, will be the tineat event at the Fdr.
We have thought that the exhibit would tall into three main parte:
(1) lptrpdyctprx area:
ID the entrance hall the viaitor will be welcomed and made to feel at
he., vbetever he comea trom, whoever he is • He will be told of the purpose
ot tho he will be greeted by words or u. s. leaders.
lle.vill be invited to participate immediately by such devices aa
electronic registration machines or other means whereby he can identit,r
per1cmally with the exhibitfon. Fortisners will be :nade to feel that the
paY111oD hold• many examples or the American scene which will help them better
to uaderetand this country during their viait •
• Quidea will direct the visitor and mechanical devices will enable him
to the apeoial programa ot the day, the plan or the pavilion. AD
but brie( resume or previev or the exhibition will let the
viaitor select those parts of the show he mbst desires to see.
(2) Tbt Hall of Spteial Eyentt:
Tbe Federal Exhibit will be largelJ devoted to contemporary America.
The ubibit will operate two years. Durins this period many events will
occur vbich will bear upon the story told at the exhibit. It is deeirable
tberetore to have an area where these events may be incorporated as aeiivities
ot tbe exhibition. This would be the Hall of Special Events.
In the strict sense this would not be Just a theater,
theatrical or other cultural events may be presented; it would not be a
leoture hall although it be so used; but it should be or versatile
d••icn to facilitate easy adaptation for many uses.
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OM purpose of this Hall 1a to link the viii tor w1 th our past. Parba,_
the w.lla could be decorated vi th portrai te of' our ramoue leaders. Parbape
there could be included miniature replicas or old fishtinc ship,, battlt
plaaa, torte, or busts of' heroes, hi1toric documents under sl•••• photocrapha,
mural•, slides, newspaper headlines trom yeare back, wax figures, paraonal
beloaciftla and famous collections. These and an endless number ot other
taaoinating historical items could form the static decor of the room.·
This hall could ba used with a 41oramic screen for movies depicting
reenactment of great moments in our history. With dioramic proceu film the
visitor will have the impression that he is right.there at Independence Hall
in Philadelphia in 1783 in the rrlddle ot the confusion and conflicts, if this
vere.the episode, or that he is standing in the when President Lincoln
aigned The !r.Ancipation Proclamation. Because action on the dioramic screen
procaedl in front., behind, and all around the viewer, as life does, he
upariencaa a sense of remarkably intenae participation. This experience of
haYing bean related personally to his history would prepare the vi1itor for
the third and climatic section of the exhibit. It would contribute
importantly, of course, to the final impression the viewer carries away.
It la IUI£ested that several historical episodae be filmed eo that thia pbaee
of the exhibit, as as the one that follows, may be capable of constant
change and thus characterize the entire exhibit with an atmosphere of mobility
and l1Yeneas.
(3} The third •n4 final part of the pavilion present the challenges
which race us. Here, the visitor would have his cho1ce of different exhibits
which vould present conteu.porar7 problema or our society - "The Challence to
Graatna•••·
Theaa eaeh devoted to a aubJact area, will pai'Ddt the viaitor
to eaall)' aae what interests him. The7 lllight break down into several Min
cataaor'i••· For example, among the ma117 general aubJects which .could be
illustrated are:
Public Affairs
Science
The Arta
Education
Rella ion
Each of these exhibits will demonstrate our progress to date in thia
particular area; the problema that face us here, and the possible
If the viaitor were to attend the Education exhibit, he would learn, among
other thinaa, about newest teacbing methods, curriculum development, special·.
attention being paid to high potential students, and statistiea on the
current level of education in all grades.
However, the emphasis would be on the eontinuin, Challenge to Education.
The exhjbit might state the challenge in these terms. Our education must be
mora vigorous, especially at the secondary school level, end our univereitiae
must produce in the fUture fewer half educated graduates. The exhibit
would close by showing what is being done end what rerr8ins to be done at
schools and universities around the country to reach these goals.
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1Mb ot tbe otfwr VGill.4 be truttd 1n 111111ar tuhtoa. Pull
lboulcS be taken ot tbe late1t •tbocl• ot pr.,eatatton. lleoti'OD!o
t.n .... ptotocrephe, icleOCfUI, rMdJ reterellce 171teu ahould Ill be
\tUUIId 11bere tbe7 are a.,Pliaable. In the intere1t ot variet7, and tO lift
tbe S..a1ion ot cbanp IDe! Yital1t7 vbich we mentioned aulior, aU toru or
...... loa lhoiald be e-.plOJe(l. ror uuplt, tht Art• Exhibit llilht fllt\U"e
leatur.• OD the developa!lnt of our a.a1ical comecSJ tor one wek, and thin do
aD llblbltion of paintinc the naxt, and present a concert the tollow1Q1.
fba IUblio Attaira 1Zh1bit, whieh will deal with econoaic probl ... ,
Ha1oloc1oal and cultural matters, et.o., cou.lcl vt.r7 itt Protru b7
up lloh ot thtle nbJeot• ia turn. It U,ht uee the techDtque ot the tOI'\IIl
to te!oh ocmcn••ioaal and world leader• would be invited. We thCN14 atrSw
to baft the Federal llxhiblt becoM, 111 addition to a luclmark at the Fair,
a point ot international duriac the two year• ot it• exitteaoe.
Upon the oonclu1ion ot hie tour ot the "'rioan Pavilion, v1e1tor•
ldpt be tm ted to rtoord their iiiPJ"'IIione ot it on tape, vt th the UDdv-
ltaDdlfll that hie impn••Sou vUl be prMerved tor po1terlty, 10 •• to lift
IUOOIIdlJII 11n1rationa a llimp•• ot tht wa7 people thqht in OW' decade.
'lh11 vtll beiahten the Yilitor'a i111PN11ion ot pertoaal in tM
poMt problema that confront our DtiiiOOI'Iq. It will aleo provide ftluable
ttlt1tt1aal data.
U uhibit ia done a vilitor to the Mlrican pav111oa
It tbl llorl4
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1 Pair vtU 10 awy not cml1 with I kMD IIDie ot UJOJMAt
1
but
llao vttb a aueh better umduatandinc ot the proble111 ot OUJ" AMr1can
Dllloonq aDd a •eut td ubllaration at what 11 beiiJI clone about thea. It
he ol!Ma from IDOtber land, and 11 at all open to reason, he 1111 H obllpcl
to adait t.bat probleu art not tar ti'OIIl hh probltu. In IDJ IVIDt, he
vUl DOt •oon torpt vbat he 1av at the Amlrlcan pav,Uion irs the Nev !o:rk
.Vorl.d'• r.1r ot 1964, tor it will bt a pnv1ev ot vhat all the vqrld mat
taoe lid conquer, it 1 t 1e to ptocrta• and auniYe.
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THE BUILDIN:i
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THIBOILDilll
The bullcliq itaelt muat, ot courae, be con1iderecl primarily in Nlat.ion
to tbe exhibit 1t will house. There are, however, other eonaiderationa which
abould be kept in mlnd lt the design ls to be completely aucceaatul. World6
ra1ra tend to influence profoundly the course of architecture often poait.ively;
acaet.1M1 negatively. They are without 1111anlng unleaa the)' contribut.e too the
cultural lite of the nation. From an architectural viewpoint, Sir· Joaeph
Putoa
1
1 London Cryatal Palace of 1851 was the or our current. all-
11111 U,acrapere. Sullivan's Tranaportat.lon Building at Chicago in 189) wua
the ODI building which contributed to the American development of architeet.ure.
lt 11 notewortbJ that the Chicago Exposition of l89J changed the "t
architecture. GrQpiua' exposition hall of 1914, Miea van der • • Barcelona
pavilion in 1929, Aalto
1
a Finnish pavilion at Paria ln 19)7, and Markeliua
1
SVIcl11b pavilion in New York in 193,9 have profoundly influenced the eourse <'.t'
arohitect.ure. Their building• were timely and the)' faced the lign1t1eant !a-
lUll ot the d&)'. ln ao doing they prophesied the future. Unleas a 'Jorld
1
a
Fair elucidates the past, present, and tut.ure, ita laeting wcrth can be q·ues-
tionecl.
Tbt Colllllit.tee felt that governllllntal participation in the Proposed New
York World
1
1 Fair in 1964 ahould contribute tn the cultural lite nt t.t,'!' next.
aeveral clecadea. lt. believte that a crucial and significant problllQ
around .our current inability t.o solve civic design
It therefore seeme that one spectacular contribution the u.s. (.i(lvemmenr.
could make to the Fair ia to tllphaaize the relationship between t.he pavilim.
and ita immediate environment.
The iuediato environment itself should bt so conceived in its
ahip to the surrounding bu1141nga, pedestrian waya, vistas, landscape
Mnt.a, ·et.c., that it becomes apparent that auch coul:d
for the congested areaa of our cities. Tbe United Stat.ea pavili•jn aho'Jld ·
mulce a poaitive contribution by setting an exBJDple of whlit. cultural cPnters
for our cities might be. It is conceivable th21.t. the p21.vili"n might
the prototype for cultural centers for IIWl1 cities in country.
The building ltaell' ahould reflect the "know-how" of this CC\untry. Tt.P
1101t. advanced and imaginative t.echniques ahould be used. '!'here should be n,,
at.teapt at pompoueneaa or pretent.1ousnese. This d\les Mt mean the dtt-
aisn 1hould not be timeless and claaaical in the aenae that
aubtracttcl or added impairing ita integrit)'. The essentially
porar,r. quality of such pavilions should be emphasized for n
drtu.. It allows a certain freedom of design which is not. tolel'llblP in u
building. Indeed this ls one o£ the reasonft why •orld
1
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buildinaa have often been slgn1£icant. The)' have often used f.Uid •m
proven technique• making a stab intq the future. Eventually, adaptlttbn• .·r
tho original temporary ideal have been translated int0 permanent build •

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Thl• know-how miJht be applied clll'ectly to the
Hall of SMc:lal Event1. It i1 conceivable tbat thb eectlon be made tr&BI•
portable and re .. rected aa a gitt t.o one or ci tie a. The coDcept. or the
MD\Itaoture of ever laqer c011ponent parte and technique• ot trarllport.inc tb•
oou1d be a potent deaoutratioD ot hov the housing • ot uq cleftlopiftl
aatlou UJ be pu;.ially solved. Indeed it aeeaa illlportaDt to reuae a1 .aey
ot the ccapoMDt parte ot the entire u.s. ettort in the Fair &I poaliible in
order to avoid the that our count1'7 ia dedicated to wute.
T!w bullclinc aa a whole should have civic overton81 and auggeat the
atnqth, 1mq1nation and cultural achievement ot thil countcy. The moat dy-
-e Mtbodl lbould be utilized. Tbt building with 1 tl enviroDIIIeDt lbould
be 1Mc1Dat1'11• highly photogenic, and eerve aa terminus tor the viata to the
t.hiM center or the Fair. If it is a aucceea, one ehould raember it tor the
Nit ot ODe
1
1 lift. To thia end, it ia important that oDe participate in ite
varloUI IWliteetationa. One muat lean the Fair revitalized, proud to be an
AMrlou, and aore certain or the future. If one is a foreigner, one .abould
HDH tbe thine• which make it American and yet uni vereal.
It can lately be eaid that thia countcy leade the world in architectural
tboupt, partl;y because of our richneea, and more importantly, becaUit leading
luropeu architects have come to these ahoree and have been received with
&Jiil, Architecture aa an art muat be emphatically restated by M&nl ot the
Unltecl State1
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participation in the 1964 Fair. If we are indeed to lhe up to
ot "Challenge to Greatneae," Architectural and civic dtaip auat.
acaill ueert 1te role as the physical manifestation ot what people think
f•l• 8J IW:h llleUUI history le made.
'"
CITIZENS' ADVISORY COMMITTEE FOR FEDERAL IN
THE 1964-65 NEW YORK WORLD'S FAI.R:
Charles F. Spalding, Chairaan
Leonard Bern1tein
K. LeMoyne Billings
Fred Coe
Robert W. Dowling
Louie Harrie
Dr. _James M. Heater
Lena Home
C. D. Jackson
Walter Langedorr
Lealie Levi
Paul H. Rudolph
Robert w. Sarnoff
Gerald Sykes
Sylvester L. Weaver
Jobn Wharton
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NKMORANDUM
NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION
t{
TOr MR. MOOES DATE:
PROM& STUART CONSTABLE
You may wish to bring to the attention of the Executive
Committee in connection with the ratification of the Video Iniormation
Service Co., Inc. concession that the Book Division of Time, Inc.
ha.s raised some question with respect to this agreement con:flicting
with the spirit of Time
1
s contract for the of:fl.cial guide and o:fftcia.l
map of the Fair.
The concluding of the Video Information Agreement was
authorized at the Executive Committee meeting of January 17th,
and the agreement was signed on January 19th. Its force and effect
was specifl.cally made subject to Executive Committee action. Under
the agreement the VIdeo Information people will have an option to
develop by July, 1962 a program for installing 150 TV information
sets on the Fair grounds; and, if their :financing is adequate, they w1ll
bave the right to install the sets. The visitor to the Fair will speak
into the TV set, and w111 obtain through it information to direct him
about the Fair site.
The Fair executives feel the service will be a useful supplement
to the Greyhound information booths. It will also return revenue to the
Fair. The TV sets will be located near the Greyhound information
booths and the telephone booths.
At a meeting between the Time people and Mr. Pa.nuch and
Mr. Thornton yesterday, Video Information was discussed, among
other things. Time's lawyer advised the Time executive present that
Time bas no legal basis to complain about the Video Information arrange-
ment. Mr. Thornton concurs in this opinion, but I thought we should
bring the matter to your attention in view of the :fact that Time is some-
what unhappy about it.
Time's general approach seems to be to object to any electronic
information service on the theory it might detract from the sale of
their offlcial guide books and maps. Time has also raised a question
MEMORANDUM
NEW YORK WORLD"S FAIR 1964-1965 CORPORATION
TO: MR. MOSES DATE: February 7, 1982
FROM: STUART CONSTABLE
SUBJECT:
- 2 -
as to the proposed Data Patterns electronic computer itinerary
planninq service, and we are trying to work that out amicably.
My recommendation, in which Mr. Preusse and Mr. Thornton
concur, is that we qo rijht ahead and ratify the Video Information
agreement. ·-. ,· ~
<::_'. ~ ~ c . _ ; ~ ~ c ~
""" ..,...7-I - ~ -7")- -=--
I ' -.......... l..e, I
cc: Mr. Panuch
Mr. Witt
Mr. Martin Stone
Miss Halq
AGENDA ITEM 15
COPY
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
FLUSHING MEADOW PARK • P. 0. BOX 1884 • FLUSHING !12. N. V,
CAlLI ADDRIN "WORl.DSI"Alll" ·
February 8 ~ 1962
Mr. Gilmore D. Clarke
830 Third Avenue
New York 22, N.Y.
Dear Gil:
Confirming.our telephone conversation of this
morning, you are hereby authorized to act as Consultant for
the Fair Corporation on the landscaping of the highway improver.1ent
program now under construction around and leading to th0 site of
the 1964-1965 World's Fair.
1vlr. Moses wants you to talk with thooe responsible for
the landscaping plans for these highways and to review all planting
plans before bids are taken.
The Viorld's Fair Corporation will pay for this work
1n the san1e way it is paying you for other work you are doing for
the corporation; namely, 2 l/2 times the amount on your office time
cards plus out of pocket expenses charged to this work.
cc: Comm. Moses
S. Shapiro
Gen. Whipple
E. Witt
A. Hodgkiss
Hen. J. B. McMorran
A. M. Sarr
file
Since1·ely,
Is/ STUART CONSTABLE
St.uart Constable
Vica President
UNia .. H&IUt eoe&t
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PAAK
F'L.USHINO !12, N.Y. • TELIPHONI: • AAI:A Cooi 212 • WF 4·1984 • CAau: ADDitiS8
I'IACC YHIIOUOH
UNDI .. STANOINO
February 9, 1962
TO MEMBERS OF THE EXECUTIVE CO:MlJIITTEE
FROM ROBER!' MOSES
ROBERT MOSEl
'RIIIDINY
Apropos of the attached column in yesterday's
New York Post which is completely malicious and inaccurate
and which of course we shall not answer, I attach another copy
of my memorandum of December 12. The facts continue to be
as stated in this memorandum.
President
RM:at
Attachments
"1962

11
UNFAIR WORLD"
·unfair world
. .
by James A. Wechsler
FROMs N, Y. POST .- pg. 26
----• JAMES a; WECHSLER
. .
DA,jj; · · • · · · FEBRUARY 8, .1962 ...• ,. ..
I
One of New York's best-kept secret. has been the pdvatll
iuimbiJ battle betw•n Robert Noses and the Urban League ove1·
(or non-emplo;yment) ot Nerroes at the l96i 'fh& Urban LeaJUe'a question fa whether Mo.sel fa tAlwt"
Inttm.tlons of the story came to me several ago .trom · any steps to Insure equal employment in au tbele artu.
· 11 them d t· f et lt f a · hU lila answer 1s that he auumea all ot the Anu to 'lll{hleh
Meraltoureea "but a of urge me
0
org or · w e. . bualriea Is sub-contracted will l'elpect New York .. 1Dtl-4l'Jill1mlna-
TbeJ "teared a pubUc controversy might cast a shadow over the tlon law but that he feel• no tpeclal to obtalli· auch
J'llr· and per• cUaeourap some Afro.Aalan nations .trom
_......paM .... 1ft lt. ....._, sald they were sure Mr. Moses would •ssurances before the dealt are made. e .W not talco any
- ww ... ,. ...... 3 uld be ed b inltlaUVt. . .
lnlH1 Jlalen to reason and that no purpoee wo serv Y · He IllS further auggetted that, as far •• hll· own atalfll eon·
· neaU,enee ancl I dropped cemed, people wW be empklye4 only on tbe bull of •meru"-
tht atory,
1
went back to lt yesterday. and apparently only Nepoo :era quiWlld eo tlr.
It can now be reported that. 'the way thlnp are rolng, Mr. ,Jir, Moeel, ot OOID'Iet Ia llrlafd ....,. t. bow U:n IIIMe
Molel mar auc:eeecl ln provoking pleket llnc.s at the Falr-and a • IDSWtl"' are nonsense. To . take 1 alnJJt example, tbe. Bu.Udtnr
boJeott by Afro.AIIan "COuntries. · , Trades unions, most o.C them so notorloully racllt ln JU!iallenbt ..
Tbole who wumed he would be responsJve to the protests polley, wW not change their bildta UDlea they are clrlmatJca1ly
Clf the Urban Le11ue and other croups underestbnated the man. ;. chtUenltd to do 10. The notion tblt all emploJment It lllf rm
Hla NYC'rettee .tor hJa own oplolons ls profound, and he l.a rarely lhould be left to the

Related Interests

&garter ot private 'bUIIIDe8a lllll oldollne
tempted to revaluate bla commandments. • unJonllm js.a monumental abdlcaUon or reeponatblllty. If the
It may weU take the comblned eneratea o1 Preslden.t KeD!'IeciY ·. Falr.me.ns anything, the wor.fd•a eye wUl be oil It; tbel·e.wW be
and Mayor Wagner to pel'luade blm that he cannot Pl'e

Related Interests

&11 in : harsh bleed about tis hlrlna poUey. .
tll11 battle. Alternatively, he may be the dispensable man ot the . . Perhaps_llll this is 1 matter ot tbe dlatant futut·e. ObvlouaJ.v
World'• Fair. · • It would bl' best I! this senaldve, uploelve ltaua weN elearly
¥ • · • · .1•esolved ilo\v. prefers to pretend that there lJ no nallul!'
'ftere•"111 Jle those WhO IUftflli that M)' about ! . ¥ " " .. . . '
dispute l.nvolvJr11 a Fair that doesn't open .pntil 1964 Is either : I trlecl yesft>nlly to «'!t :UCI!IIta' 11We or die ..., fl'ola lala
optlmlaUc or foollalt; who knows where the world w!U be · own Ups. At 4:30 his l«rctary told ua·he bad left tor the day;
)'earl from now? · · . when tbc i!Uhject oC the lnqulry wu out, she aalcl lhc
But In the ablorbllll: case hlatory of Robert Moses, this· wOllld try to rca<:h him . .About 15 mmutu Jater a man nuned _
eplaode fa an tnterHtlni addlUon to the record. . · ' Barnes cal.ll.'d rnc and aqked If he could htlp. I explalnf'd J wu
limy months aco Frederick Richmond, president ot the wrltlni a column on hil'lng poUcy at the Fair and that Mr. Mosetr
Urban Leaeue, Edwln S. Lewla, lta director. and the members of would know what 1 was talking about. _
their board expresled to Mosea their apprehension about the Barms said thlll was an news to h1m and Jw really didn't
lllrlq poUcles that would be pursued In the World's Fair opera· have an)'thlng to 8ay but that he would pau on the word.
tlon. Richmond tlrst railed the question in a letter to Mosl'!l on I nl!

Related Interests

er ditl hl'ar from Mr. MOHS, who obvtoualy
Nov. 10, 1980. He was brushed off ln a letter from J. Anthony long aao thu only Rt>publlcan to Robert and
:Panuch, to whom Moses had referred the Inquiry. But the League he tAlks onlr to God. .... ' .r. · ·' · ·. ' '• ·
refulecl to abandon the ftght. On Jan. 22, 1961, League repre&ellt&· •
tlvea met with members o1 Moses' staff: Moses shunned the
meetJq., Other dlseuaalons and exchanges occurred; fln'ally, I"
Jul,y, HOiel deigned to take part In one. .
If" •aa a .trultlea dlalorue: so were the ensuing one.;.
. . . .
· : .,_ JloY, ae, 'tb8 ClOmmlttee ot the Urbu. l..eilpe
UJWdmoualy faneS without publlclty) lldopted this reaolutlon:
· It Is intoltr.tWe end di...trovs to have e WorJd's Fair in
1964 -' 1965 In Ntw York without • lvllv Integrated work
Ioree -' •ecutiv• steff from its lnetption. T&t &ecutlve Com-
• lnHfH of the Urbtn I.Ngue of Greater New York directs lk
Pmlclent end Executive Director to teh such prompt action es
may b. necetNfY to Implement this resolution. ·
Mr. MOifil wu unJmpresaed. There have been some ensuing
tflephone. conversations: they have accomplished nothing.
Moeee' c:rltlcl usert that, on hls PfeseDl admbtl.BtraUve statr
ol more than 100, on)1 two Negroes are employed- both 1n
clerleeJ poaltloM. .
But the 10M tar beyond that set-up. As the Falr
evolwa, there wW be thoiiiiDde employed ln addltlonal ldmin·
lalnUYe postt, u euard• 111d watebers, In
and ilblbltlons, In food baadllng, and, perhlps most or all, in
conatruct1on.
ltOIIIlT MOS&I
,. ....... ,
NEW YORK WORLD'S FAIR 1 9 6 4 ~ 1 9 6 5 CORPORATION
'LUSHING MEADOW PARK • P.O. BOX 1984 • rLUSHING 52, N.Y.
CAILl IIODAISS 'WORl.OSF'AIR"
December 12, 1961
MEMORANDUM TO THOMAS J. DEEGAN, JR.,
FROM ROBERT MOSES
I have read and discussed with Charlie Poletti and others the
communication to you :from the lawyer who appears to speak for the NAACP
about our World's Fair employment policies, althouqb be does not use the
otflc1a1letterhead of the NAACP.
The implications of the first paraqraphs are enUrely u.njustiAed.
I saw various representatives of this group, explained the facts and policies
and turned the matter over to those in immediate charge. Amonq those not
mentioned in this letter were people who wanted us to hire representatives
of the so-called Neqro market, that is the alleged definable market repre-
sentative Negro attendance, purchasing, patronage, advertising, etc.
The letter to you mentions the conference which was arranqed
with the headS of various influential qroups which I thouqbt ended very
amicably. We aqain brought out the followinq:
1. There is absolutely no discrimination of any kind in
hirinq help by the Fair, nor ls there or will there be
any minority quota political system of hirinq.
2. As to our concessionaires and contract operators, we
do not prescribe any hirinq preferentials or quotas,
and simply advocate no discrimination.
3. As to the higher positions we appoint on merit, not on
pressure from any groups whatsoever involving racial,
religious, color, political, sex or other extraneous
considerations.
4. We do not create unnecessary hiqher positions under
pressure and shall not do so on any theory of repre-
sentation.
- 2-
5. If any responsible groups have suggestions for actual
higher positions which are vacant or new·ones perhaps
to be established later on, they will be considered
fa1rly but with no advance promises or assuranees of
minority or similar representation.
8. We aqreed to recommend additional Negro directors
and did in fact consider a llst of four submitted and
Judqe Pierce was appointed. Ralph Bunche and
Elmer Carter have been directors for a long time.
We don't qo look:lnq for directors of Polish, German,
Ita.Uan, Greek or any other racial or national extraction.
7. We believe our policies are the only ones on which the
World's Fair can be operated honestly, openly and
above board, successfully and to the satisfaction ot
our supporters,· exhibitors and the general public.
President
NEW YORK WORLD'S FAIR 19114-1965 CORPCRATION
. . . .
STATE:MENT OF RECEIPI'S AND DISBURSEMENTS
FROM AUGUST 18, 1959 TO JANUARY 31, 1962.
~ ~ RECEIPI'S:
~
~
......
~
l'il
Q
Contributions
Proceeds of Bank Loans (See Contra)
Proceeds of 6% World's Fair Notes*
Rental from Leases and Licenses
Miscellaneous Income
TOTAL RECEIPI'S
DISBURSEMENTS:
Repayment of Bank Loans {See Contra)
Construction Cost
Other Pre-Fair Expenses
TOTAL DISBURSEMENTS
CASH, INVESTMENT AND DEPOSIT BALANCE 1/31/62
DISTRIBUTION OF BALANCE:
Ca.sh (including Time Deposits)
Less: Unremitted Withheld Taxes
U.s. Treasury Bills ($1, 000, 000 Principal}
Operating and Construction Deposits
* Total Subscribed
" Pledged
$ 28,707,000.
515.000.
$ 29, 222, 000.
$6,080,534.24
14,372.84
$90,100.00
3,000,000.00
18,185,000.00
4,569,989.50
9 ~ 5 5 8 . 0 1
3,000,000.00
4,203,225.41
7,035.688.92
6, 066, 161. 40
984,765.00
4J564,806.78
r
$ 25,854,647.51
14,238,914.33
$ 11,615,733.18
$ 11,615,733.18
\
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
DateFebruary 6, 1962
TO: Mr. Screvane
FROM Ernestine Haig
Prepare reply for my signature
Prepare reply for signature of
Reply direct
See me on attached
Give me memorandum on attachecl
Initial attached and return
For your approval
For your disposition /
For your
Note and send to General Files
HEI\IAI\KS
This is an additional collateral paper
for the Executive Committee meeting of
February 9th.
;:-........._,,
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••••
TOr
FROM:
DATE:

SUBJECTt
COPY TOr
AGENDA ITEM 6.
MEMORANDUM
REFER NOTED
TO DAft av OA'nl
Commissioner Robert Moses, President, New York World's Pair
Guy P. Tozzoli 1964-1965 Corporation
Pebruary 5, 1962
TRANSPOil.TATION SECTION, WORLD'S FAm - SUMMARY OF SPACE
--
. ALLOCATIONS AND NEGOfiATIONS MTURN TO PIU
J. Anthony Panuch
Tabulated below is the status of leases signed, space allocations and negotiations
to date in the Transportation Section:
Total Area - 2,130,000 s.r.
Leases Signed or Participation
Agreements Signed
Pord Motor Company
General Motors
Chrysler Corporation
Transportation & Travel Pavilion
U. S. Rubber Company
Pive concessions
Leases Under Active Negotiation
Arlington Hat Company
Marine Center
Sinclair Oil Corp.
Mobile Hanes
Heliport
Total:
Greyhound (Exhibit area included within
operating and maintenance area)
Space Allocations
Aerospace ( ~ r i c a n Rocket Society)
National TraUwaye
Total:
American Oil Company (Standard of Indiana)
Air Prance
B.O.A.C.
Total:
Area (S.P.)
304,998
304,920
129,987
112,500
15,000
30,000
897,405
7p000
130,000
15' 152
6,000
53,862
85.000
297,014
250,000
10,000
52.000
10,000
10,000
332,000
_j

....
Commissioner Robert Moses
Cgnpany
Caterpillar Tractor Co.
American Oil Company
(Standard of Indiana)
Mobile Homes Mfgra. Assn.
Eastern Air Lines
Shell Oil Company
Socony Mobil Oil Co.
Cities Service
- 2 February 5, 1962
STATUS OF NEGotiATIONS
Sg. Ft.
15,000
52,000
6,000
Indefinite
50,000
50,000
Status
Extensive negotiations have been
encouraging. However, Caterpillar
does not have any idea of what or
how to exhibit. We therefore de•
veloped an exhibit concept for them
which ties in with their corporate
advertising efforts on the national
highway program. We will be meeting
with them again on February 15 on this
new plan.
We have presented American Oil with
an exhibit plan centered on a live
show. This concept has been received
enthusiastically at the advertising
level. We expect a decision by
February 16th.
Our last meeting completely cleared
up all the remaining problema of this
exhibitor. They will shortly receive
a revised lease which they are prepared
to sign promptly.
In order to crack the airline field, we
decided, for a number of reasons, to
concentrate on Eastern. We then devel•
oped an exhibit plan that fits this
carrier's rather unique operation.
The concept was favorably received by
their Executive Vice President and is
now under consideration.
We have had discussions with Shell
we will be meeting with them shortly.
We have been in close touch with Socoqy
but no decision will be forthcomtaa
unt 11 May or June.
After extensive discussions with this
we anticipate a
by early March.
..
Commissioner Robert Moses
CQ!!Pany
Marine Center
The Hertz Company
Goodyear Carveyor
Firestone Tire & Rubber Co.
General Tire Company
StaRRcar
3 .!.
Sq. Ft.

50,000
Indefinite
Indefinite
41,360
..en eo
February 5, 1962
Status
A group representing the most powerful
interests in the pleasure boating
industry has been granted an option on
a three acre site while they gather
industry support for this very large
and attractive exhibit. Looks promising.
We recently met with Fred Glass, Exec,
Vice President, and we expect a decision
by the end of February.
The Walt Disney group has been commis·
sioned by Goodyear to determine the
economic feasibility of a Carveyor
installation running from the Trans•
portation Section to the Lake area.
This will require an area of approxi-
mately 50,000 square feet in the Trans-
portation Section. These negotiations
will be handled as a concession by the
Operations Department. Goodyear is
also considering a possible exhibit in
the area of the Carveyor.
I spoke to Mr. C. B. Ryan, Director of
Advertising & Merchandising following
U. s. Rubber's signature. Mr. Ryan
has agreed to meet early in March to
reconsider the Fair. We are preparing
a special presentation for this company.
Mr. John Creamer$ Sr., a member of the
Board of General Tire has advised me
that the General Tire Company will await
developments in Aerospace Island before
making any decisions on a corporate.
exhibit,
Mr. Robert LinnellA Executive Vice
President» Cabot, and Forbes,
Boston, is heading a group to determine
the feasibility and potentials of a
StaRRcar ride backed by Carling to .
originate and terminate in Lot 50•19
of the Transportation Section compriaioa
41,360 square feet. This study will be
complete and ready for presentation to
Carling on February 21 in New York City.
If the deal is consummated, this will
involve a rental of Lot 50·19 at $8.00
a square foot plus a concession agree•
ment to be negotiated by Mr. Conatable
Department.
Commi•eioner Moses
4 -
CO!ppau Sq. Ft.
American Airlines Indefinite
Aerospace 250,000
(American Rocket Society)
The Gulf Oil and Refining Co. Indefinite
Humble Oil and Refining Company
February 5, 1962
Status
On February 1, 1962
5
Mr. Richard L.
Fitzpatrick, Vice President, Sales &
Services wrote as follaws: ''While we
do not feel that we can justify an
individual exhibition project, we are
still receptive - as we discussed with
you - to participation in an industry
effort. We are actively keeping in
touch with developments that might offer
a solution." - This attitude may be
useful in getting something started
through the Airlines Terminal Corporation.
The American Rocket Society is considering
the development of a space exhibit in
Lot 48. We are helping them prepare
material to present to their Board of
Directors on February 13. If enough en-
thusiasm is engendered among its members,
it is felt the whole area could be uti-
lized. The ARS group was contacted after
Martin-Marietta failed to obtain the
Project Apollo bid and relinquished its
leadership.
Mr. Paul Shelton was contacted by phone
on January 29, and has offered to re-
kindle interest in the company since
the A.P.I.'s joint exhibit was abandoned,
We will meet with Mr. Shelton in Pitts-
burgh as soon as a date can be set up •.
As a result of correspondence between
Bernard F. Gimbel and William Naden,
Executive Vice President, Humble Oil &
Refining Co., an appointment was made
with the latter to reopen discussions
on Humble's participation in the World's
Fair as an individual company, having
rejected the American Petroleum Insti-
tute's joint exhibit program, Messrs.
Tozzoli and Miller met with Messrs.
Vice President, Marketing, Grey.
Director of Advertising and Littlejohn,
Director of Public Relations of Humble
Oil to present an exhibit idea involving
a musical production to be sponsored by
Humble, which was rejected. The Humble
officials expressed great interest in
participation and indicated their
willingness to consider any exhibit
suggestion we might wish to make. They
have rejected the Fair to date becauee
Caaai11ioaer Robert Moses
Ccppany
Humble Oil and Refining Company
(Cont'd)
American Motors
GFl':nb
- 5
Sq. Ft.
AC87.0
February 5, 1962
Status
of their inability to come up with an
exhibit which would effectively sell
Humble products
9
promote the unity of
the company within an adequate budget
and yet not look puny in relationship
to other exhibits, We have another
idea for them.
A letter from George Romney in late
August indicated a rejection of partici-
pation in the Fair. However, a meeting
was arranged with Mr. McGaughey in
Detroit on September 25, at which
the matter was reopened, Mr. Abernethy,
Executive Vice President of American
Motors met with Mr. Moses in December
and was assured of the ultimate success
of the Fair and was by the
progress made to date. The Board of
Directors met in New York City on
December 18 and we felt confident of a
favorable reaction due to the obvious
attention which had been focused on the
Fair since the September meeting in
Detroit. The Board postponed its
decision. Directly after the first of
the year we received word from Mr.
Abernethy that American Motors had
decided not to participate. We believe
this decision to be based on a fear of
an odious comparison which might reault
from American Motors' effort in comparison
with the "Big Three". We see little hope
of reopening the although we are
awaiting the result of correspondence
between Mr. Deegan's friend, Mr. She$ and
George Romney.
/1 --- (:-'
(./ T .;, . t
c, '2·· - /'
y . Tozzoli,

ld' s Fair
UltiiPM&IIC
•••••
NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
F'WSHINO 15Z, N.Y. • TELEfiHONE•AIIU. CODE 212· WF' 4·1984 • CAlL.£ AoDRIBI"WORLDSFAIA•
AOaERT MOSES
I'IU:IIDENT
NOTICE
ERNEGTINE R. HAlO
&CCUTAin' or TK. CCWIMAATlCHI
AI.&S'I'MIT TO THI HlltOIMT
t\vO{{

of the New York World's Fair 1964-1965 Corporation
).,v-X
• . 1!
''· '<' \ v
will be held in the Administration Building, Flushing
.
_,)·\
.. -· v·
../
Meadow on Friday, February 9, 1962 at 9:30 A. M.
Aqenda will follow.
Secretary
R. S. V. P.
January 17, J.962
_
··--.. - ~ - ----·. t.'
\
U N I S P H E R E Peace through understanding ~ ~
c 19til
From the offke of the
EXECUTIVE VICE PRESIDENT
New York World's Fair 1964-1965 Corporation
February 6, 1962
Please insert in February 9th
Executive Committee Agenda
folder,
.\ •.• i
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I
! I J
EACH SQUARE EQUALS 25,000 S.F.
LEASE SIGNED
INTENT
INDUSTRIAL
RENTABLE AREA
LEASE SIGNED 1,339,000S.F.
INTENT 49 6,000 S.F.
TOTAL ALLOCATED I ,835,000S.F.=57%
-·.
1:
·.;
INTERNATIONAL=---.1:·· ~ b
RENTABLE AREA 2,030,000S.F.
LEASE SIGNED 142,000 S.F.
INTENT 1,040,000 S. F.
TOTAL ALLOCATED 1,182,000S.F.=58%
FEDERAL AND STATES
RENTABLE AREA 1,690,000 S.F. *
LEASE SIGNED 269,000 S.F.
INTENT 1,107,000 S.F
TOTAL ALLOCATED 1,376,000S.F. = 81%
TRANSPORTATION
RENTABLE AREA 2, I 30,000 S.F.
LEASE SIGNED 897,000 S.F.
INTENT 59 0,0 00 S.F
TOTAL ALLOCATED 1,487,000S.F.=70%
*
FLORIDA AND HAWAII AREAS INCLUDED IN FEDERAL 8 STATE
LAKE AREA
RENTABLE /JREA. 640,000S.f:*,>
LEASE SIGNED 19 7 ,0. 0 0 $,F.
INTENT.
TOTAL ALLOCATED 43 7,000$;F. •. .,. ........... .
•UIIJICT:
AGENDA ITEM 7.
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
Mr. Robert Moses
Allen E. Beach
DATil February 1, 1 ~ L
)1___.
EXECUTIVE COMMITTEE REPORT
Agreements of Participation now signed rep-
resentinq 100, 529 sq. ft. and amountinq to ..•....
Agreements approved for signature by
parttcipatlnq qovernments and scheduled for
signature within two weeks, representing
47, 000 sq. ft. and amountinq to •.......•........
Agreements now under final neqotiation --
1. e., the site has been selected and the
Agreements have been drawn up, executed
at this end and are in the hands of the appro-
priate officials for final appro\Ta.l and signature
representf.nq approximately 428, 000 sq. ft. and
ammountinq to approximately I I 0 I I 0 0 0 0 0 I 0 0 I I I 0 0 0
'Ihe latter cateqory includes:
~ -- Last week durinq the visit of Mr. Harris
the UAR signed a letter o:f intent to enter
contract for 20, 000 sq. ft.
USSR - The USSR is sending a deleqation to New
York this month, headed by the Russian
National Chamber of Commerce and they
have queried the Fair regarding the
possibility of leasing 70,000 sq. ft.
JAPAN -Gov. Poletti has reported from Japan that
the contract for Japanese participation will
hopefully be brought before the Cabinet
Friday, February 2nd.
$ J03, 174
$ 282,108
$2,568,000
TO:
,ROM:
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
DATE:
-2-
Since the last Executive Committee Meeting, following are
some of the more important developments:
GERMANY --Henri Abt, President of the German American
Chamber of Commerce, has received a request
for all details concerning the Fair from the German Council
of Trade Fairs and Exhibitions (a quasi-government organization)
which, according to Mr. Abt, indicates this organization will
undoubtedly be designated by the German Government to sponsor
the German exhibition here.
AFRICA -- Yesterday, the Minister Plenipotentiary of Mauritania
reported that at meetings held last month by the
Union of African States and Malagasy (UAM) represented by the
Ambassadors of 12 newly independent African countries joint
participation was recommended. Each Ambassador was irs tructed
to pass a recommendation on to his government for approval.
UNITED Kn'J'GDOM --A report from Mr. Beaton, following his visit
. to umdon, states that Mr. V. G. Sherren of
Industrial and Trade Fairs, Ltd., has agreed to contract for the
task of organizing the participation for Great Britain and can come
to the U.S. the middle of February to arrange an agreement with
the Fair and secure necessary information to execute the assignment.
UN SPECIALIZED AGENCIES -- The lateS:informa.tion in regard to
sponsorship of the UN Specialized
Agencies Exhibit by the Ford Foundation is that an active study is
still underway on the basis of possible sponsorship of the entire
project.
... .
T01
MKMORANDUM
NEW YORK WORLD'S F'AIR 1964 ·1965 CORPORATION
DATE:
-3-
Action to come before the Committee:
1) Rat.Uication of Honq Konq contract.
2) Ra.Uficati,on of Indonesian contract.
AEB:cy
cc-IAE File
... .. .
AGENDA ITEM 7 £
NEW YORK WORLD'S
Oove.-nor want• the proper cUmate developoclln
to a1alet him iD aeWDa We Euopeu counb:iet to participate
lA ·the J'aho.
He aaaaect tbe eemeea of Dolan Aaaoclatee to make a
pt'opoul for ac:hJ.eviJla tJde uacS paid a prelbn!Duy fee. The pl'opoaal
baa aow been nbmlt&ed.
Ia vlew of Ccwer110r
1
Polettl
1
a etronaeDdor•ement of tbi1 tpeclal
pl'oject., the aeC1ltlve committee lhould approve it for a period of ou
year. The eucuti•• cammlttee wuta to do everydalna CloYezoAOI' Poletti
eaya he IUIMI to acblwe maximum participation Ia the hU by fo&oetp
penm.ata.
The work of t1ae Dblaa Ol'&aalaatlon abould come UDder the paeral
_,.,.blon of the Dnpn orpDiaadon aa4 pu&lcularly BW
.la·Pul•. .
Tbl1 la Ja keeplaa with the odpw reeolu&ioo of the extcutive
cCIIDIIlittee aacl board of • in flxlDa soeapoDelbWty for pu'bllc
re.IMI.CIDI with the Tbamu J. Deepa Company.
cc: ao.. Cbulea Poletti
Mr. WWiam Berna
Esecutive Committee
TJD/kp

\
--·8--....
SUMMARY
Proposal of
Patrick Dolan Associates
Re: New York World's Fair
International Public Relations Campaiqn
I. !!i!.B.ODUCTION
PDA was commissioned by Governor Poletti on November
24, 1961, to produce a factual and impartial survey through its
offices in Great Britain and Western Europe of the attitudes of
government and industry towards the New York World's Fair
1964-65, and to assess the need for a public relations drive to back'
a major sales effort. We were instructed to operate under pressure
in order to have this report ready in 3 weeks for the meeting of the
Executive Committee on December 18.
SURVEY BRIEF
Our survey has been conducted through PDA offices in London,
Paris, Frankfurt, Milan, Zurich, Brussels
1
Amsterdam• Madrid,
Stockholm, Copenhagen and Oslo. In each of these cities PDA
executives have checked newspaper files, talked to editors and to
leading industrialists and highly placed government officials.
They were briefed to determine:
1. The effectiveness of public relations activities so far
undertaken on behalf of th0 New York Vlorld' s Fair;
2. The attitudes of governments, l ~ a d i n g industries and
commercial organisations which have important bearing on
the decisions of various potential exhibitors•
3. The approaches which might be made in the various countries
in persuading potential exhibitors to sign up;
4. The public relations approaches which might be used effectively
in the various countries.
§UR.VEY FINDINGS
In general terms, we conclude as a result of our atudy:
1. The New York World's Fair has received very little publicity
• - except that created by visiting Fllh official• - ~ in Cireat
Britain and Western Europe. Unfortunately, a proportion of
w h ~ t has been printed has been negative.
2. The attitude of the British and Western European Government•
toward the Fair ranges from disinterest to downright dil&pproval.
For a variety of reasons, a good deal of resistance to
participation in the Fair has emerged at official levels.
This is having the effect of actively diacouragiDI important
industries from exhibiting. It must be remembered that in
EUropean countries, busineas looks to government for •upport
in an effort of this kind•
3. The lack of support and the apparent indifference of the United
States Government through our Western European Embauiel
to the New York World's Fair • - as contrasted with the support
for the Seattle Fair • • is very damaging. Foreign Governments
and foreign industrial bodies point to this as still another reaaon
why they should not participate. They reason that if the U.S.
Government is not actively supporting the Fair, why ehould they?
4. In addition to the determination by the aovernments affUiated
with the B. I. E. not to exhibit, the influential CountU of European
Induatrial Federations has formally agreed that ita member
organisations will not use their facilities to participate in the
Fair. As a result, it is only in Italy that we find any active
drive for participation and this is being led by Fiat.
S. The: blackball of the B. I. E. is a very serious handicap and
should not be discounted.
CONCLUSIONS AND RECOMMENDATIONS
1. We conclude that you have a very tough job on your hands and
that time is running out. If you do not succeed in breaking down the
current log jam in 1962, your sales drive in Western Europe will
probably be a dismal failure. The next 6 months will tell the story,
for there will not be sufficient time after 1963 for foreign exhibitors
to make the necessary arrangements. In your interests, we consider
it vital that an active and comprehensive public relations campaign be
mounted immediately in Europe to create a backdrop against which the
1962 sales drive can be successfdly mounted.
2• We recommend that you appoint forthwith for Bach European
country a high·levcl representative - a man with a national reputation
and ready entree to government, industrial and commercial circles •
to devote full time to th.: job of selling the Fair. (PDA will be glad
to supply names o£ appropriate candidates in each country !or you to
interview).
3. When these men have been selected , we recommend that a
conference be called in London, including your and
PDA executives from all over Europe. A detailed and thorough
briefing on the job should be presented by Governor Polatti and definite
sales targots should be set.
4. We r.:lcommend that you should employ every pouible resource
to win from the White House active support for the Fair. You should
seek an instruction through the State Department to all Embassies abroad
to pve active and uTgent eupport to thia nlea drive. Embasaiea'
Commercial Attaches should be invited to London at the time of the
1ale1 conference.
5. We recommend that the public relations campaign be carried
out by an organisation that is already on the field and which covers
all of Weatern Europe. This organisation should be geared into your
preaent PR operation in New York, perhaps as a sub-contractor. Thia
point wai discussed with Mr. Deegan in London and there 1eema to
be no difficulty in arranging to paae the basic PA material from New York
to Europe.
6. PDA has the advantaae of having national• on the spot in the
field in Europe who can take bcvaic storiea and picturea, angle them
locally to local conditiona, translate them into the local idiom and,
with day-to-day contacts with preu, TV and radio, a.rranse for tbei1'
placement. In addition, our people will work hand in hand with your
local aalea representative• to stimulate local news and to capitalise
on local and inter-European as well aa American developments.
7. Tilne is very abort. There is need for an uraent programme
on PR and •ales if Westerri Europe il to provide the exhibitor• deebed
by the New Yol'k World' a Fair'
8. A• lOOn as tlie PR operation behind the aale8 drive has been
mounted, plana should be made for further PR activities aimed at the
box office, not only in Eu.sJPe..,.-m Jhe .Faz Eaat and Auatl'alia.
IV, PDA .. ITS PEOPLE AND METHODS
PDA Limited is the largest international Public Relations
organisation in Europe. In fact, it is the only organisation of its
kind, directed by Americans, operated across the continent by nationals
of the various countries, and linked by direct teletype communications
and close personal contacts. It was established after the war to meet
the obvious need for an American style Public Relations organisation
in Europe.
Communications between PDA offices arc maintained in connection
with campaigns on behalf of a long list of prominent clients • .. American,
European and African. Our appendix lists the clients for whom we
campaign out of our London office. In addition, our PDA men on the
Continent serve national clients.
The campaign on behalf of the New York 'World's Fair would
be under the direct supervision of onr Chairman, Patrick Dolan,
and our Managing Director, Alfred Toombs. Both are Amorica.na
who have had extensive experience in Europe before, during a.nd since the
last war. Th,;)y maintain their offices and residences in London. Our
European staff have been built up carefully down through the years.
Our executives arc £:xperienccd, bi-lingual and have the kind of high
level contacts which would be so essential in the early stages of this
effort.
Th.:y are natives of the; countries in which they work and will
be on hand at all times to give this effort the close day-to-day supervision
which wo believe to be
W c.: append the names of our PDA
across the Continent.
If you agree with us that this programme should be undertaken
and undertaken immediately, we are roady to start work for you
on the first of the year. A PDA executive, either our Chairman or
Manapng Director, is prepared to go to New York immediately for
briefbij.ancffrom that point our organisation will swing into action.
-¥. -BUDGET AND OROANISATION
Having had the benefit of a dhcusaion with Mr. Deegan in
London, we see no difficulties to PDA meshing into your preeent
Pll organisation. This is a matter of detail which can be worked
out eaeUy. We have the organisation on the spot.
AI for budget, we would ask for $100, 000 annual budget
for handling this account, normal contractual details to be agreed,
but thia budget to include fee, staU time and out-of-pocket expenses.

"'1/oC:IC
IIND&IIaTANDINO
•••••
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EX POSITION AT FLUSHING MEADOW PARK
f'LUSifiNG 152, N. V. • TELEPHONE· A"EA CODE 212 • WF 4·1SUS4 • CAaLtr ADOIIU .. WORLDSFAIR"
January 29, 1962
ROBERT MOSES
Pll&aiO&NT
MEMORANDUM TO: CHAIRMAN OF EXECUTIVE COMMITTEE
FROM: MR. MOSES
I am informed by the Comptroller that experience has
indicated that the expense account provisions of my contract have
not worked as anticipated and that accounting difficulties have
resulted. I asked Mr. Preusse, Mr. Thornton, Mr. Spargo
and Mr. Witt to review this matter, and have also arranged for
it to be discussed with Judge Rosenman and his partner, Mr. Petschek.
A recommendation relative thereto from these men is attached.
This is for the Executive Committee to decide at the February 9th
meeting.
/
/
President
TO:
FROM:
SU8JIECT:
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964 • 1965 CORPORATION.
MR. MOSES
Mr. Witt
Your Employment Contract
DAT'£1 January 29, 1962
Your employment agreement with the Fair Corporation
provides that the Fair Corporation will reimburse you for all
reasonable expenses incurred by you in the performance of your
duties which are performed by you more than 50 miles from the
Fair qrounds, which expenses include expenses for travel to places
of such performance, living, entertainment and other expenses
while at such places. Article 4 (a).
Your employment agreement further provides that the Fair
Corporation will pay to you an expense allowance at the rate of
$25,000 per year for the purpose of reimbursing you for expenses
other than those referred to in Article 4 (a). Article 4 (b).
It is difficult as a matter of account!nq procedure to
determine whether or not various expenditures incurred by you
in connection with the business of the Fair Corporation are to be
reimbursed to you by the Fair Corporation or are to be paid by you
out of your expense allowance established by Article 4 (b) of the
employment contract.
In order to eliminate this ·accountinq difficulty and avoid
the necessity of making a judgment as to the allocation into which
each item of e x p ~ n s e falls, I recommend that your employment
agreement be amended, effective January 1, 19.62, ·(1) to eliminate
the $25,000 expense allowance, (2) to increase your current com-
pensation by a correspondinq amount, namely $25,000, and (3)
to prov:l.de that all of your reasonable expenses incurred on behalf
of the Fair Corporation be reimbursed to you. In accordance with
the usual pattern of the employment agreements with the other
officers, I recommend that the increase in your current compensation
be accompanied by an additional annuity with an annual premium
of $5,000.
TO:
FROM:
SUBJECT:
MEMORANDUM
NEW YORK WORLD'S F"AIR 1964 w 1965 CORPORATION
MR. MOSES
Mr. Witt
DATE: January 29, 1962
- 2 -
I have reviewed this recommendation with Mr. Spargo,
the Chairman of the Finance Committee, and he concurs in it.
I also asked Mr. Preusse and Mr. Thornton, counsel for the
Fair Corporation, and Judge Rosenman and Mr. Petschek, who
are acting as your personal counsel in the matter, to review the
legal situation with respect to the existing contract. They agree
that the recommended chanqes in accounting for expenses are
desirable and can be effectuated by the Executive Committee
authorizing an amendment to the employment agreement in sub-
stantial accord with this memorandum •
..... ·
Comptroller
TOe
• A. . 4
AGENDA ITEM S.Q
NEY/ YORK
.··\J 1 .,r'"" \,
MR. MOSES . . . \ ... .., 1962)'
S'I'UART CONSTABLfi-- r:t' •
. u [. \ L \ ·. \,l· I t·l
\ NJ(. ,.
I have talked with Georqe and ellplalned \i.e \.at\. \;.._}J
Tom Donohue would have here in the Permit O!fice. \ \
George says he thinks Donohue could do this sort of job
very well. It does not involve supervision o:f others.
The work load in the permit office is buildinq up now and
it will become much heavier.
Gen. Whipple and I have agreed to issue all permits from
this office.
Permits of several sorts including those required by our
Health Code and the final Operating Permits for everything are
Operations responsibility but I am sure only confusion and
misunderstanding would result U permits were issued from more
than· one office.
Later when the Operations load beqins to build up I should
l1ke to have Donohue 1n my office but will have no place for him
unW mid '63 or later.
...-·--.
.. ----
SC:gs
. ---
.
UNte .. M&IU
JIIAOC '""'"'" 1/NDC .. TANOIMO
AGENDA ITEM 5
NEW YORK WORLD'S FAI.R 198<4·19&5 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW .. ARK
,LUIHINO 82, N.Y. • T£LII'HONE•AII£A CODI 212 • WF' 4·1884 • CouLl AoDitEM "WOIU.DtrAIIt•
"08UT MOlES
I'IIIIIDINT
February 2, 1962
J, ANTHONY ttANUCH
Vttii-
IIIIU.-.-.. ..-
Dear Mr. Moses:
I submit herewith a report of operations in this Department.
For purposes of convenience it is divided into four annexes as
follows:
Annex I
Annexn
Annexm
Annex IV
Status of Leases Signed.
Status of Lease Neqotiations with
Companies whose Participation is
virtually certain.
Status of Lease Neqotiations with
Individual Companies and Industry
Associations whose Participation
is Undecided.
Status of Special Exhibits.
In the case of industrial leases under serious neqotiatlon (Annex II
and Annex m) I have indicated, 1n accordance with your request the
factors on which a decision to participate depends. Almost
invariably, the controll1nq factor is one of costs. Other factors
va:t:y with each company.
Honorable Robert Moses
President
New York World's Fair 1964-1965 Corporation
Flushinq, N. Y.

ANNEX I
LEASES SIGNED - JANUARY 30, 1962
Category of Exhibitor Sq. Ft.
Com:Qanies.
AT&T 104,935
Coca-Cola 46,314
duPont 46,956
Eastman Kodak 75,497
General Electric 53,256
IBM 54,038
National Cash Register 18,892
Pepsi-Cola 93,696
Rheingold 49,385
S.C. Johnson 17,305*
Schaefer 45,478
Simmons 10,931
Travelers Insurance 49!487
666,170
Industry Associations
American Gas Assn. 79, 290
Edison Electric Institute 45, 153
124,443
Multi:Qle Exhibitor Pavilions
Better Living Pavilion
Hall o:f Education
House of Good Taste
Pavilion of American
Interiors
World of Food, Inc.
Graphic Arts
Special Exhibits
Hall of Health ***
TOTAL
150,677
50,001
74,160
38,110
49,395
561004
418,347
70,012
1, 278,972
Rental
Down Payment
$209,870
92,628
93,912
150,994
106,512
108,076
37,784
187, 392
98,770
20,000 **
90,956
21, 862
98,974
1, 317, 730
158, 580
901306
248,886
299,840
50,001 **
75,000
76,220
60,000 **
112,008
673,069
None
$2,239,685
* S.C. Johnson has option exercisable on or before july 2, 1962 on
approximately 10, 000 square feet of additional space.
** Additional Payments Due
***Rental Payments Waived
Two-Year
Rental
$839,480
370, 512
375, 648
603,976
426,048
432,304
151, 136
749, 568
395,080
138,440
363,824
87,448
3951896
5, 329,360
634,320
3611224
995, 544
1, 199, 360
400,008
593,280
304,880
395, 160
4481032
3, 340, '/20
None
$9,665,624
,•
ANNEX II
Status of Negotiations with Companies Whose Participation
is Virtually Certain
Chase Manhattan
nus is now in the hands of the lawyers for the bank. All essential
factors, such as site, function, etc. have been negotiated With Mr. Witt
or myself, as appropriate, and closing is a matter of routine. We are
pushing Mr. Baker to expedite.
First National City Bank
The status of this exhibit is the same as that of Chase. The executives
have expressed a desire to First National to be the first bank whose facility
is opened on the site. They are interested in servic:ing exhibitors and con-
tractors during the construction period.
Metropolitan Life Insurance Company
After much prodding and pleading by me for a decision on participation,
Fred W. Ecker, Chairman of the Board, visited the Fair on January 22 with
Charlie Dougherty, his Senior Vice President, and the Metropolitan's con-
struction expert also named Dougherty. Mr. Young and I took them out to
inspect the proposed site in a Rover, had the Engineering Department describe
soil and construction conditions, and, thereafter briefed them fully on Fair
developments. They were particularly impressed with the diorama which they
had not seen prior to their visit.
On January 30
1
1 followed up with a personal letter to Fred Ecker urging
him to expedite a decision on the matter of participation before the next
meeting of our Executive Committee. I believe the Metropolitan is certain
to make good on its commitment to take over the Institute of Life Insurance
site, but Fred Ecker has been very hard to move on getting the matter to his
Board for approval.
America Fore Loyalty Group
This association of insurance companies, through the parent organization,
Continental Insurance, has completed negotiations with the Fair for a 12,700
sq. ft. site !acing the Rodman Street entrance. To permit V-E-K Associates
to complete engineering and feasibility studies for final review by Continental's
management, we have agreed to a 60-day, $15, 000 option expiring March 31st.
A certified check in this amount is promised to be in our hands on February 2nd.
.
. , . .
Paqe 2
I believe that Continental will exercise its option since it has done an
enormous amount of missionary work. But I want to make it clear that the
decision to participate will turn on the matter of costs and the w1111nqness
of the constituent companies to divert this amount from their advertisiDq
budqets.
ANNEXm
Status of Negotiations with Individual Companies and Industry
Associations Whose Participation is Undecided
Beech-Nut Life Savers
The concept of the Children's Zoo, as submitted by us, has now been
revised to identify more of the company's product lines. The art work on this
aspect of the proposal has been completed by the company's sales and art de-
partments and by Young & Rubicam's creative people, Luke Walton of
Young & Rubicam told me that he expects to present the matter to Beech ... Nut
Life Savers' top management not later than the first part of the week beginning
February 5.
The factors which will influence the company's decision are:
ALCOA
(1) Cost of creating and operating the exhibit; and
(2) Whether there is any possibility of treating such cost as a
tax deduction by mald.ng a gift of the zoo to the City when the
Fair is over.
As previously reported, ALCOA withdrew as a prime exhibitor for
economic reasons, but we have maintained contact with their top management to
develop an alternative whereby the company could exhibit jointly with other com-
panies in the construction industry. As of the moment, ALCOA is reported to be
interested in the Building Materials Pavilion that Lou Crandall is trying to or-
ganize. Costs will determine ALCOA's participation, if its share goes over
$1 million.
National Dairy
I consider this company a vitally important exhibitor. We have concentrated
on inducing J. Huber Wetenhall, President and Principal Executive Officer, to
come out to the Fair for luncheon with Mr. Moses, to be followed or preceded
by a briefing. So far we have been unsuccessful.
A recent effort on the part of Mr. Arthur H. Motley to do so through
Mr. J. Clyde Loftis, a member of the Board of National Dairy and President of
its most important subsidiary, Kraft Foods, based in Chicago, has been unsuccess-
ful. In fact, Mr. Loftis wrote Motley recently that the matter of participation
of the company was in the hands of Mr. Wetenhall and Mr. Caliri, Secretary of
the company, and that he (Loftis) could do nothing to help us from the Chicago end.
Paqe 2
Mr. Caliri has visited the Fair several times and completely briefed
on progress. But he does not have the corporate status to get the matter of
participation considered by National Dairy's Board. It w:l.ll take positive action
on the part of Mr. Wetenhall to accomplish this, and Bill Robinson is the only
person we lmow who can qet Wetenhall out to the Fair. All my efforts to qet in
touch with Bill Robinson for this purpose during the last month have failed.
If and when National Dairy seriously considers participation, its de-
cision will be determined by the costs involved in an exhibit which it regards
as "competitive" with that of companies of similar stature.
On January 11, Mr. Moses and Mr. Deegan conferred with
General Sarnoff and Dr. Enqstrom of RCA and others to discuss its intentions
with respect to participation. General Sarnoff was to let Mr. Moses lmow
shortly as to. what the company's decision would be. By way of follow up,
Mr. Moses, on January 29, wrote John Cahill, legal counsel for RCA, askinq
him to help in any appropriate wey.
Mr. Frank Mullen of California; who was the manager of the RCA exhibit
at the last Fair and who for many years was Executive Assistant to
General Sarnoff in RCA, has talked at length to the General about the importance
of an RCA exhibit at the Fair, commensurate with the company's importance in
the U. S. economy. He reported prior to his return to Los Anqeles January 31
that the General was very much concerned about costs and the impact that the
expenditures entailed in a Fair exhibit would have on RCA's stockholders, parti-
cularly if the company's to participate should be made before the next
meetinq of stockholders, which is scheduled in May.
The matter is now in the hands of Mr. Bilby, Vice President in Charge
of Public Relations for RCA. He and Mr. Deegan came out to the Fair on the
afternoon of January 31 and were given a briefing in the model room by
Mr. Young and myself. Mr. Bilby seemed quite impressed with the diorama and
expressed a desire to come out again with Dr. Engstrom, the President of RCA.
Mr. Deegan said he would follow wough in arranging such a visit.
General Mills
We have been working for a General Mills exhibit since Harry A. Bullis
was here for the Eisenhower luncheon. This has been a slow process with
doubtful outcome because of the company's numerous financial and managerial
problems.
Paqe3
After General Edward Rawlings became Principal Executive Officer
of General Mills on December 1, 1961, I invited him out to the Fair for luncheon
with Mr. Moses to be followed or preceded by a briefing. I have also asked
Red Motley when he sees Rawlings in Washington to promote his visit to the
Fair if there is any chance of participation by General Mills, either individually
or as the spearhead of an exhibit in conjunction with other food processors.
Portland Cement Association
On January 17, we met with Mr. Don Kennedy, President of Portland
Cement Association, and his Eastern Regional people, Messrs. Long and
Chilton, regarding the possibility of an Association exhibit. Mr. Kennedy felt
that the cost of an individual exhibit by the Association would be regarded as pro-
hibitive by its members, and subsequently expressed that view to Mr. Moses.
We have done two things to expedite a decision to participate in some
form on the part of the Association:
Revlon
(1) We have put Mr. Long in touch with Stan Finch for an ex-
posure to the Gas Association's method of financing its exhibit
by an appropriate assessment of costs among its membership.
(2) As an alternative to an independent Association exhibit, I
have put Mr. Kennedy in contact with Messrs. Lou Crandall
and Dick Olds to explore the possibility of the Association's
participating in the Building Materials Pavilion planned by
Lou Crandall, in which ALCOA has evidenced a lively interest.
Revlon is still working on a concept for an exhibit which would draw
large audiences that the company regards as essential to justify the cost of an ex-
hibit to its stockholders. Bill Mandel, the Executive Vice President of the com-
pany, is strong for an exhibit at the Fair. However, the President, Charles
Revson, who is not "exhibition minded", has to be convinced that the exhibit will
pay off with the right design.
We are concentrating our efforts to have Revlon make good on its promise
to commission some outstanding designers to come up with a concept, together
with an estimate of costs.
Costs will determine the ultimate decision.
Paqe 4
&nerican Machine & foundry
I received a letter, dated January 5, from Carter Burgess, President
of the company, statinq that the decisive factor which will determine AM.F
participation is the matter of costs. I wrote him on January 19 briefing him
tully on the costs entailed 1n an exhibit and advisinq him that the site of an AM.Jl
exhibit was essential to any informed evaluation of costs. I again urqed.
him to have the members of the AMF World's Fair Committee come out to the
Fair for a briefing and inspection of the diorama to consider available sites.
He replied on January 23 that he was referring my letter to his associates for
consideration.
AMF has had a banner year in 1981 in every phase of its operations.
Costs are understandably a factor at the level of the AMF World's Fair
Committee. But they are not the decisive influence with Morehead Patterson,
who w11l decide whether or not there is to be an exhibit.
Since Carter Burgess 1s completely tied up in Denver on .a super-
priority missUe project, some wa:g will have to be devised to "resell"
Morehead Patterson and bring him back to his original enthusiasm for partici-
pation in the Fair, as ex:pressed by h1in in a letter to Mr. Moses written as
early as June 14, 1960, I have passed on to Mr. Moses Mr. Motley's views
that a word to Patterson from the White House or by Commerce Secretary Hodges
is the best WS3 to activate Mr. Patterson.
W. R. Grace & Company
J. Peter Grace, President of W. R. Grace & Company, has told me
on several occasions that the company was not 1n a position to participate 1n the
Fair because (1) of the costs involved; and (2) the Latin American countries which
have promised to exhibit 1n the Fair would certainly request American com-
panies located within their borders to finance a major part, if not all, of such
exhibits. He said that he expected Grace to be assessed for such purpose 1n
every Latin American country in which it operates.
Jack Reiss ofT. J'. Deegan & Co. finally induced his Yale classmate,
J'ohn Moore, Vice President of W. R. Grace & Company, and Peter Grace's
assistant, to come out to the Fair for a briefing befor e a final decision was
made. Mr. Moore, whom I knew when he was the Grace Vice President in
Charqe of Government Liaison in Washington ten years ago, haS had lonq
experience in Latin America and is President of the influential Inter-American
Council, an association of all important American companies operatlnq 1n
Latin and Central America.
Paqe5
When John Moore was here, I proposed to him that if Grace would
not exhibit on its own that it take the lead in spearheading participation by
the Inter-American Council in an exhibit which would be a practical demon-
stration of how American companies operating in Latin America effectuate the
objectives of President Kennedy's "Alliance for Progress" program for the
Western Hemisphere. Moore was very much taken with this and promised to
work on the idea in the Inter-American Council. I promised to help him with
former clients operating in South America, such as United Fruit, Creole, etc.
At a recent Sheriff's Jury Dinner I saw Felix Larldn, Executive
Vice President of W. R. Grace, whom I had known and worked with closely
when he was General Counsel for the Department of Defense under
Secretary Lovett. I told him about my talk with John Moore and asked him to
11
back the play" with Peter Grace. He said he would give it the
11
college try";
that he thought it was the only way in which American companies in Latin and
Central America could be induced to exhibit at the Fair.
Ballantine
Ballantine was one of our earliest applicants for space, but sur-
rendered the site allotted to it during 1960 because of the costs involved in ex-
hibiting. Through Donald Deskey Associates, we have been able to reactivate
Ballantine's interest. The President of the company has commissioned Donald
Deskey to proceed with the design for an appropriate Ballantine exhibit, pro-
vided that it did not exceed $1. 5 million and was
11
self-liquidating", i. e. , that
it could be charged against corporate expense rather than against advertisinq.
Parker Pen
We have been approached by the Parker Pen Company with a proposal
to exhibit at the Fair. As described by their Public Relations Director,
Parker's proposed pavilion would contain a relaxation center as well as an ex-
hibit telling the story of written communications. A 56 ft. high model of a
Parker Pen (1964 design} would stand in front of their exhibit. This is an ex-
ploratory situation, but the negotiations may be regarded as serious.
Budd Manufacturing Company
Bourne Upham is negotiating with Mr. Ed Budd, President of the
Budd Company, an old friend and fraternity brother of Upham's. This com-
pany at one time was keenly interested in exhibiting, but has had sober second
Page 6
thouqhts in the light of the costs involved. However, this is a company where
we have to sell only .Qn§ man-- Mr. Budd -- and we still think there is a
f l q h ~ q chance. Mr. Budd has been thoroughly backgrounded, and Upham
is concentrating on inducinq him to visit the Fair site.
Corning Glass Works
This company surrendered its space in September of 1961. However,
we had some of the top management of General Electric out to lunch at the
Fair on J'ahuary 30. Mr. Olson, a Vice President of GE and an intimate of
President Cor diner, asked me whether General Electric could help us to in-
duce Fair participation by potential exhibitors with whom GE did business. He
mentioned specifically the case of Corning Glass Works, saying GE was one
of Corning's best customers.
I told him the story of what happened with Corning; that the com-
pany's Principal Executive Officer, Bill Decker, was aqainst exhibitinq and
that. the Board of Directors backed Decker. Olson said he woUld qo to work on
Decker, whom he knows well, to see whether he could induce him to recon-
sider. Olson seys it is inconceivable for a New York company like Corninq
with its orientation in New York State· and its attractive product lines not to be
an 8xhibitor. I aqree. -
Avon Products Corporatlon
Mr. Reiss arranged a meeting with the President and top brass of
Avon at the Fair which was to take place on Friday, February 1.
Due to the sudden death on January 31 of Russel Rooks (who became
President of the company on January 1, 1962), this meeting had to be postponed.
A new date wUl be set during the week of February 5. It is not known what, 1f
BllJ, effect Mr. Rooks' death will have on the chances of the company's parti-
cipation,
If Avon can be interested in participatlon, it will undoubtedly stimu-
late a decision on the part of Revlon, despite the fact that there is a radical
difference 1n the marketing policies and methods of each company.
Corn Products
After extended negotiations and an initial lively interest, this com-
pany decided that it will not be a participant. This is apparently a considered
decision reached after a World's Fair Committee had gone into the matter
~ o m every angle, Basis of decision was that a representative and competitive
Paqe 7
exhibit would be unjustified on grounds of the costs involved. However,
Mr. Olson of General Electric said he would talk to the top management of
Corn Products to see whether the decision can be reopened.
The top executives of Corn Products visited the Fair on two
occasions and received a complete briefing. They are fully informed as to
Fair policies, progress and costs of exhibiting.
American Petroleum Institute {API)
Mr. Motley is maldng an effort to have Mr. McCollum, the new
President of API, reopen the matter of a petroleum industry exhibit and to
have a committee of the industry designated for that purpose. ·
I am working with Stan Hope, a retired Executive Vice President
of Esse, to the same end. I regard a petroleum exhibit as essential. The
factors which will decide whether or not there is to be an API exhibit are
(1) costs; and (2) the extent to which the smaller companies are represented in
the exhibit.
SWift & Company
For over a year we have been in communication with the top manaqe-
ment of Swift & Company (which was a major exhibitor at the last Fair) to
visit the Fair or to send a responsible executive for a briefing on participation.
At long last, the company arranged to send Mr. E. A. Schiewe, Manager of the
Construction Department of Swift, who is also the company's expert on all ex-
hibition matters.
Mr. Schiewe and I met for a couple of hours today, during. which I
gave him a comprehensive briefing on all aspects of Fair participation. I
supplied him with all essential information materials. Mr. Schiewe stated he
had been instructed to look into the possibility of SWift & Company participatinq
in a multiple-exhibitor pavilion.
He asked me whether the Fair Corporation assumed any responsibility
for completion of such pavilions, or whether we required the posting of a
performance bond for their completion. I told him the answer to both questions
was NO; that each prospective participant in a speculative multiple-exhibitor
pavillon would have to determine for itself the capability of the pavilion spon-
sors to carry out their projects. ·
Paqe8
Mr. Schiewe said he would report to his top management and be in
touch with me shortly.
Data Patterns
This is a small promotional corporation, set up to provide data
processing services to business. On Wednesday, February 7, it wilt sign a
lease for a 21, 400 sq. ft. plot near the subway-railroad entrance. They will
make a down payment of. one half the first rental instalhnent at that time and
pay the remaining half on May 1, 1962.
Data Patterns plans a combined exhibit and concession, where Fair
visitors will be able to purchase "Leadmaster" itinerary service, a· system
which will produce, by electronic computer, individualized route maps locatinq
activities and exhibits in which each purchaser of the service has expressed
specif:!.c interest.
The Fair will designate this operation as the "official" itinerary plan-
ning service center and will receive standard ground rental, to be applied
aqainst 5% of the gross receipts from data processing done at the site.
ANNEX IV
Status of Special Exhibits
Hall of Medicine
A meeting was held in Mr. Moses' office on January 30 to decide on
measures necessary to bring to a head the issue of the nature and extent of
pharmaceutical company sponsorship of the Hall of Medicine.
The conference with Mr. Moses was attended by Dr. Howard Craig,
Executive Director of the Academy of Medicine, Dr. Glenn, Mr. Salmon,
Dr. Schultz, and Messrs. Thornton, Ottley and Panuch.
The situation was thoroughly reviewed. In view of .the refusal of 19
foundations to provide original financing, Mr. Moses proposed that a meeting
be called of the top executives of the leading pharmaceutical companies at the
Metropolitan Club in the immediate future to determine whether:
(1) they were prepared to finance the Academy's plan for a
Hall of Medicine as proposed to them formally by the Museum
of Health, or whether
(2) they were prepared to finance an institutional exhibit for the
pharmaceutical industry.
'This meeting, which will include members of the Academy of
Medicine and such other professional association representatives as may be
decided upon, will be attended by the top management of the Fair, members of
the Executive Committee, and, it is hoped, by Dr. Leona Baumgartner,
Commissioner of Health.
This meeting is being called for 4:30p.m. on Tuesday, February 20
at the Metropolitan Club. The invitation has been extended jointly by the Fair
and the American Museum of Health, by telegram today.
Protestant Council of the City of New York
Plot 5, Block 16 of the Fair site has been allocated to the Council for
the development of a religious exhibit by the Protestant Communion of the
United States.
A short form lease has been sent for signature to Dr. Dan A. Potter,
the Executive Director of the Council. Mr. de Veaux Smith believes that this
project will enlist Mr. David Rockefeller's support.
Paqe 2
Srn§:Sioque Council of America
After the Board of Directors' meeting on January 17, 1962,
Dr. Julius Mark, Chief R.abbi of Congregation Emanu-El, a member of our
Board of Directors, and President of the Synagogue Council of America,
talked to me about the participation of the Jewish Community in the proposed
Temple of Religion, along with the Protestant Communion. I immediately asked
Dr. Dan Potter to get in touch with Rabbi Mark to discuss the matter. At the
ensuing conference between Rabbi Mark and Dr. Potter, it was decided that
each faith should have its own pavilion.
Thereafter, on January 25, at Rabbi Mark's direction, Rabbi :mat,
Executive Director of the Synagogue Council of America, and Rabbi Emanuel
Manisoff, Director of Development, Synagogue Council of America, visited the
Fair for the purpose of selecting a site. They stated that the site would have to
be one which was appropriate for what they described as "an outstanding exhibit
depleting the vast and deep influence of the Jewish culture in the building of
America". After considerable deliberation, they selected Lot 4 in Block 17, a
very attractive location near the Lunar Fountain, amounting to approximately
37, 000 sq. ft. of space.
Hall of Labor
Dr. Leonard Stavisky, Executive Vice President of International Fair
Consultants, has advised me that Secretary Goldberg has agreed to send
Assistant Secretary of Labor George L-P Weaver to New York to participate 1n
a meeting of New York labor leaders sponsored by International Fair Consultants
to consider Labor's participation in the Fair.
As previously reported, Secretary Goldbexg has accepted the post of
Honorary National Chairman of the Labor Pavilion at the New York World's Fair.
AGENDA ITEM 9.
MKMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
TOI ROBERT MOSES DA'I'EI FEBRUARY 1, 1962
fi'ROMa GENERAL POTTER
eU1tJIICT1 STATES AREA STATUS REPORT
A summary of the status of space allocation in the States Area is
as follows:
Lease Signed:
Puerto Rico
New Jersey
Four Concession Areas
Space Allocated (intent indicated)
Arkansas
Delaware
Florida
Georgia
Hawaii
Heartlands (6)
illinois
Kentucky
Louisiana
Maryland
Michigan
New Enqland States (6)
New York State
Oklahoma
Pennsylvania
Texas
West Virginia
New York City
27, 533 sq. ft.
87, 519
24,000
40,000
37, 755
113, 696
69, 580
109,000
79, 249
54, 000
45,000
20,000
36, 482
50,000
80,700
130, 595
50,000
45, 000
46,000
34,409
Existing Building
Intent indicated (space allocation awaiting selection)
Mississippi
Total
Total States Area
Percent:aqe allocated
139, 052 sq. ft.
1. 041,466
1, 180, 518
1, 494,000
79%
STATES AREA STATUS REPORT
PAGE TWO
1. Delaware
2. Hawaii
3. Heartland States·
4. illinois
5. Maryland
6. Michigan
7. Missouri
8, Puerto Rico
9. Western States
Governor Carvel confirmed selection of site
45-1 at the luncheon on January 22nd. The
formal lease was del tvered to the Industrial
Commissioner with a request for expedited
consideration.
The architect submitted the preliminary report
last week. Budget is $3 million. The plan in-
cludes a potential recoupment of about 1/2 to
2/3 through turnstile charge, etc.
The theme committee met for the first time
January 30, 1962 in the Joselyn Art Museum
Omaha, Nebraska to develop concept and
budget. Six states wHl attend. Missouri. intends
to exh'l'bit alone or in conjunction with others not
included in the Heartland group.
Mr. Victor de Grazia, Executive Director of the
Illinois Board of Economic Development visited
the Fairgrounds and selected site 35C-1
(54, 000 sq. ft.). A letter of intent is expected
shortly.
General Potter met with Governor Tawes in
Baltimore on January 31, 1962. They reiterated
request for Parcel 35-A (36, 482 sq. ft.)
General Potter met with Governor Swainson and
official state groups in Michigan on January 24,
25. The Governor is submitting legislation
authorizing formation of a Commission in the present
session. He requested that Fair reserve parcel ·
40-2 (50, 000 sq. ft.) until a decision is made.
General Potter will meet with Missouri Economic
Commissioners in St. Louis on February 8th to
discuss form of Missouri participation.
Leased area has been re-designed in accordance
with request from Puerto Rico. They have hired a
surveyor to make topographic survey. Architect
has been appointed.
A meeting was held in Salt Lake City with repres-
entatives of 11 Western States to discuss
possibilities of a joint exhibit.
AGENDA ITEM 11 !:
ROSENMAN COLIN KAYE PETSCHEK & FREUND
8ANUIU. 1. llOIII:NMAN
IIALIIH 1'. COLIN
&YDNIEY N.IIAYI
WAI.TI" J, I'IT.CHIEII
NAil I'IUlUND
ANIIIOe& DO.IIOW
SIYNOU" D. LIWIS
I.AWAIEHCIII.INO
NUIIIIAY COHIN
ANDitiEW J, •CHOEN
JIEIION IE L. SIND!. IE"
A&A D. SOKOLOW
HOWAIIO WII:INITEIN
BY HAND
!57!5 MADISON AVENUE NEW YORK 22
Februar,y 1962
OOD,IIII:V QOI.CINA"K
C:O\INeCL.
MUII"AY HILL e•7800
AI"-CA COOl 818
AOOIII:•&
"IIOCOIIAY NEWYO"IC'
Hon. Robert Moses
New York World's Fair
1964-1965 Corporation
P.o. Box 1964
Flushing Meadow Park
Flushins 52, New York
Dear Bob:
At the next meeting of the Executive Committee, I
will request authorization to execute a lease with Ripley's
Believe It Or Not tor approximately 13,000 square feet in
the northeast portion of the Lake Area for the presentation
ot an inanimate exhibition on substantially the following
tel'IU:
Rent $2.00 minimum per square foot qainst
a percentage of 5- of the first
$1,000,000.00 of gross receipts,
7 or the next $l,OOO,ooo.oo or
gross receipts and ot gross
receipts in excess or $2,000,000.00
calculated separately tor each of 1964
and 1965.
These are the percentages which were recommended for this
type ot exhibit in·my memorandum of December 14, 1961 and
approved by the Executive Committee.
The Lessee is to deposit security in the sum of
$35,000.00 and is to provide performance and payment bonds
..... . ...
Hon. Robert Moses -2-
in connection with the construction or the building. It
the parent corporation is not a party to the lease a
guarantee from the parent corporation or responsible
individuals is to be provided. In other respects the
lease will be substantially similar to the leases hereto-
fore approved tor the Amphitheatre and the Circus.
Very iincerely yours,
. I .
___ , )' .. · )l/ . . .
' . .J t't... ' - · ~ ~ . • "-.1 ( (,.:. { . .... c ..... _ ..__ _
Samuel I. Rosenman
SIR:rs
AGENPA lTEM lS.
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964 ·1965 CORPORATION ~ _ . . ,
Mr. Robert Moses DATE: February 5, 1962
William Whipple, Jr.
Agenda Item No. 12
Fair Engineering and Construction Schedule
The following projects are now in preliminary design stage
and are progressing satisfactorily:
Five service buildings
Press building
lllth Street Bus Terminal
World's Fair sculpture
World's Fair construction contracts in progress:
WW/wh
1. Cable & Transformer contract progressinq
satisfactorily. Cable beinq measured and
ordered.
2. Administration Building Extension completed.
3. Security Building final plans approved.
Building advertised on January 26, 1962;
Bids to be opened February 20, 1962.

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&11 in : harsh bleed about tis hlrlna poUey. .
tll11 battle. Alternatively, he may be the dispensable man ot the . . Perhaps_llll this is 1 matter ot tbe dlatant futut·e. ObvlouaJ.v
World'• Fair. · • It would bl' best I! this senaldve, uploelve ltaua weN elearly
¥ • · • · .1•esolved ilo\v. prefers to pretend that there lJ no nallul!'
'ftere•"111 Jle those WhO IUftflli that M)' about ! . ¥ " " .. . . '
dispute l.nvolvJr11 a Fair that doesn't open .pntil 1964 Is either : I trlecl yesft>nlly to «'!t :UCI!IIta' 11We or die ..., fl'ola lala
optlmlaUc or foollalt; who knows where the world w!U be · own Ups. At 4:30 his l«rctary told ua·he bad left tor the day;
)'earl from now? · · . when tbc i!Uhject oC the lnqulry wu out, she aalcl lhc
But In the ablorbllll: case hlatory of Robert Moses, this· wOllld try to rca<:h him . .About 15 mmutu Jater a man nuned _
eplaode fa an tnterHtlni addlUon to the record. . · ' Barnes cal.ll.'d rnc and aqked If he could htlp. I explalnf'd J wu
limy months aco Frederick Richmond, president ot the wrltlni a column on hil'lng poUcy at the Fair and that Mr. Mosetr
Urban Leaeue, Edwln S. Lewla, lta director. and the members of would know what 1 was talking about. _
their board expresled to Mosea their apprehension about the Barms said thlll was an news to h1m and Jw really didn't
lllrlq poUcles that would be pursued In the World's Fair opera· have an)'thlng to 8ay but that he would pau on the word.
tlon. Richmond tlrst railed the question in a letter to Mosl'!l on I 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er ditl hl'ar from Mr. MOHS, who obvtoualy
Nov. 10, 1980. He was brushed off ln a letter from J. Anthony long aao thu only Rt>publlcan to Robert and
:Panuch, to whom Moses had referred the Inquiry. But the League he tAlks onlr to God. .... ' .r. · ·' · ·. ' '• ·
refulecl to abandon the ftght. On Jan. 22, 1961, League repre&ellt&· •
tlvea met with members o1 Moses' staff: Moses shunned the
meetJq., Other dlseuaalons and exchanges occurred; fln'ally, I"
Jul,y, HOiel deigned to take part In one. .
If" •aa a .trultlea dlalorue: so were the ensuing one.;.
. . . .
· : .,_ JloY, ae, 'tb8 ClOmmlttee ot the Urbu. l..eilpe
UJWdmoualy faneS without publlclty) lldopted this reaolutlon:
· It Is intoltr.tWe end di...trovs to have e WorJd's Fair in
1964 -' 1965 In Ntw York without • lvllv Integrated work
Ioree -' •ecutiv• steff from its lnetption. T&t &ecutlve Com-
• lnHfH of the Urbtn I.Ngue of Greater New York directs lk
Pmlclent end Executive Director to teh such prompt action es
may b. necetNfY to Implement this resolution. ·
Mr. MOifil wu unJmpresaed. There have been some ensuing
tflephone. conversations: they have accomplished nothing.
Moeee' c:rltlcl usert that, on hls PfeseDl admbtl.BtraUve statr
ol more than 100, on)1 two Negroes are employed- both 1n
clerleeJ poaltloM. .
But the 10M tar beyond that set-up. As the Falr
evolwa, there wW be thoiiiiDde employed ln addltlonal ldmin·
lalnUYe postt, u euard• 111d watebers, In
and ilblbltlons, In food baadllng, and, perhlps most or all, in
conatruct1on.
ltOIIIlT MOS&I
,. ....... ,
NEW YORK WORLD'S FAIR 1 9 6 4 ~ 1 9 6 5 CORPORATION
'LUSHING MEADOW PARK • P.O. BOX 1984 • rLUSHING 52, N.Y.
CAILl IIODAISS 'WORl.OSF'AIR"
December 12, 1961
MEMORANDUM TO THOMAS J. DEEGAN, JR.,
FROM ROBERT MOSES
I have read and discussed with Charlie Poletti and others the
communication to you :from the lawyer who appears to speak for the NAACP
about our World's Fair employment policies, althouqb be does not use the
otflc1a1letterhead of the NAACP.
The implications of the first paraqraphs are enUrely u.njustiAed.
I saw various representatives of this group, explained the facts and policies
and turned the matter over to those in immediate charge. Amonq those not
mentioned in this letter were people who wanted us to hire representatives
of the so-called Neqro market, that is the alleged definable market repre-
sentative Negro attendance, purchasing, patronage, advertising, etc.
The letter to you mentions the conference which was arranqed
with the headS of various influential qroups which I thouqbt ended very
amicably. We aqain brought out the followinq:
1. There is absolutely no discrimination of any kind in
hirinq help by the Fair, nor ls there or will there be
any minority quota political system of hirinq.
2. As to our concessionaires and contract operators, we
do not prescribe any hirinq preferentials or quotas,
and simply advocate no discrimination.
3. As to the higher positions we appoint on merit, not on
pressure from any groups whatsoever involving racial,
religious, color, political, sex or other extraneous
considerations.
4. We do not create unnecessary hiqher positions under
pressure and shall not do so on any theory of repre-
sentation.
- 2-
5. If any responsible groups have suggestions for actual
higher positions which are vacant or new·ones perhaps
to be established later on, they will be considered
fa1rly but with no advance promises or assuranees of
minority or similar representation.
8. We aqreed to recommend additional Negro directors
and did in fact consider a llst of four submitted and
Judqe Pierce was appointed. Ralph Bunche and
Elmer Carter have been directors for a long time.
We don't qo look:lnq for directors of Polish, German,
Ita.Uan, Greek or any other racial or national extraction.
7. We believe our policies are the only ones on which the
World's Fair can be operated honestly, openly and
above board, successfully and to the satisfaction ot
our supporters,· exhibitors and the general public.
President
NEW YORK WORLD'S FAIR 19114-1965 CORPCRATION
. . . .
STATE:MENT OF RECEIPI'S AND DISBURSEMENTS
FROM AUGUST 18, 1959 TO JANUARY 31, 1962.
~ ~ RECEIPI'S:
~
~
......
~
l'il
Q
Contributions
Proceeds of Bank Loans (See Contra)
Proceeds of 6% World's Fair Notes*
Rental from Leases and Licenses
Miscellaneous Income
TOTAL RECEIPI'S
DISBURSEMENTS:
Repayment of Bank Loans {See Contra)
Construction Cost
Other Pre-Fair Expenses
TOTAL DISBURSEMENTS
CASH, INVESTMENT AND DEPOSIT BALANCE 1/31/62
DISTRIBUTION OF BALANCE:
Ca.sh (including Time Deposits)
Less: Unremitted Withheld Taxes
U.s. Treasury Bills ($1, 000, 000 Principal}
Operating and Construction Deposits
* Total Subscribed
" Pledged
$ 28,707,000.
515.000.
$ 29, 222, 000.
$6,080,534.24
14,372.84
$90,100.00
3,000,000.00
18,185,000.00
4,569,989.50
9 ~ 5 5 8 . 0 1
3,000,000.00
4,203,225.41
7,035.688.92
6, 066, 161. 40
984,765.00
4J564,806.78
r
$ 25,854,647.51
14,238,914.33
$ 11,615,733.18
$ 11,615,733.18
\
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
DateFebruary 6, 1962
TO: Mr. Screvane
FROM Ernestine Haig
Prepare reply for my signature
Prepare reply for signature of
Reply direct
See me on attached
Give me memorandum on attachecl
Initial attached and return
For your approval
For your disposition /
For your
Note and send to General Files
HEI\IAI\KS
This is an additional collateral paper
for the Executive Committee meeting of
February 9th.
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TOr
FROM:
DATE:

SUBJECTt
COPY TOr
AGENDA ITEM 6.
MEMORANDUM
REFER NOTED
TO DAft av OA'nl
Commissioner Robert Moses, President, New York World's Pair
Guy P. Tozzoli 1964-1965 Corporation
Pebruary 5, 1962
TRANSPOil.TATION SECTION, WORLD'S FAm - SUMMARY OF SPACE
--
. ALLOCATIONS AND NEGOfiATIONS MTURN TO PIU
J. Anthony Panuch
Tabulated below is the status of leases signed, space allocations and negotiations
to date in the Transportation Section:
Total Area - 2,130,000 s.r.
Leases Signed or Participation
Agreements Signed
Pord Motor Company
General Motors
Chrysler Corporation
Transportation & Travel Pavilion
U. S. Rubber Company
Pive concessions
Leases Under Active Negotiation
Arlington Hat Company
Marine Center
Sinclair Oil Corp.
Mobile Hanes
Heliport
Total:
Greyhound (Exhibit area included within
operating and maintenance area)
Space Allocations
Aerospace ( ~ r i c a n Rocket Society)
National TraUwaye
Total:
American Oil Company (Standard of Indiana)
Air Prance
B.O.A.C.
Total:
Area (S.P.)
304,998
304,920
129,987
112,500
15,000
30,000
897,405
7p000
130,000
15' 152
6,000
53,862
85.000
297,014
250,000
10,000
52.000
10,000
10,000
332,000
_j

....
Commissioner Robert Moses
Cgnpany
Caterpillar Tractor Co.
American Oil Company
(Standard of Indiana)
Mobile Homes Mfgra. Assn.
Eastern Air Lines
Shell Oil Company
Socony Mobil Oil Co.
Cities Service
- 2 February 5, 1962
STATUS OF NEGotiATIONS
Sg. Ft.
15,000
52,000
6,000
Indefinite
50,000
50,000
Status
Extensive negotiations have been
encouraging. However, Caterpillar
does not have any idea of what or
how to exhibit. We therefore de•
veloped an exhibit concept for them
which ties in with their corporate
advertising efforts on the national
highway program. We will be meeting
with them again on February 15 on this
new plan.
We have presented American Oil with
an exhibit plan centered on a live
show. This concept has been received
enthusiastically at the advertising
level. We expect a decision by
February 16th.
Our last meeting completely cleared
up all the remaining problema of this
exhibitor. They will shortly receive
a revised lease which they are prepared
to sign promptly.
In order to crack the airline field, we
decided, for a number of reasons, to
concentrate on Eastern. We then devel•
oped an exhibit plan that fits this
carrier's rather unique operation.
The concept was favorably received by
their Executive Vice President and is
now under consideration.
We have had discussions with Shell
we will be meeting with them shortly.
We have been in close touch with Socoqy
but no decision will be forthcomtaa
unt 11 May or June.
After extensive discussions with this
we anticipate a
by early March.
..
Commissioner Robert Moses
CQ!!Pany
Marine Center
The Hertz Company
Goodyear Carveyor
Firestone Tire & Rubber Co.
General Tire Company
StaRRcar
3 .!.
Sq. Ft.

50,000
Indefinite
Indefinite
41,360
..en eo
February 5, 1962
Status
A group representing the most powerful
interests in the pleasure boating
industry has been granted an option on
a three acre site while they gather
industry support for this very large
and attractive exhibit. Looks promising.
We recently met with Fred Glass, Exec,
Vice President, and we expect a decision
by the end of February.
The Walt Disney group has been commis·
sioned by Goodyear to determine the
economic feasibility of a Carveyor
installation running from the Trans•
portation Section to the Lake area.
This will require an area of approxi-
mately 50,000 square feet in the Trans-
portation Section. These negotiations
will be handled as a concession by the
Operations Department. Goodyear is
also considering a possible exhibit in
the area of the Carveyor.
I spoke to Mr. C. B. Ryan, Director of
Advertising & Merchandising following
U. s. Rubber's signature. Mr. Ryan
has agreed to meet early in March to
reconsider the Fair. We are preparing
a special presentation for this company.
Mr. John Creamer$ Sr., a member of the
Board of General Tire has advised me
that the General Tire Company will await
developments in Aerospace Island before
making any decisions on a corporate.
exhibit,
Mr. Robert LinnellA Executive Vice
President» Cabot, and Forbes,
Boston, is heading a group to determine
the feasibility and potentials of a
StaRRcar ride backed by Carling to .
originate and terminate in Lot 50•19
of the Transportation Section compriaioa
41,360 square feet. This study will be
complete and ready for presentation to
Carling on February 21 in New York City.
If the deal is consummated, this will
involve a rental of Lot 50·19 at $8.00
a square foot plus a concession agree•
ment to be negotiated by Mr. Conatable
Department.
Commi•eioner Moses
4 -
CO!ppau Sq. Ft.
American Airlines Indefinite
Aerospace 250,000
(American Rocket Society)
The Gulf Oil and Refining Co. Indefinite
Humble Oil and Refining Company
February 5, 1962
Status
On February 1, 1962
5
Mr. Richard L.
Fitzpatrick, Vice President, Sales &
Services wrote as follaws: ''While we
do not feel that we can justify an
individual exhibition project, we are
still receptive - as we discussed with
you - to participation in an industry
effort. We are actively keeping in
touch with developments that might offer
a solution." - This attitude may be
useful in getting something started
through the Airlines Terminal Corporation.
The American Rocket Society is considering
the development of a space exhibit in
Lot 48. We are helping them prepare
material to present to their Board of
Directors on February 13. If enough en-
thusiasm is engendered among its members,
it is felt the whole area could be uti-
lized. The ARS group was contacted after
Martin-Marietta failed to obtain the
Project Apollo bid and relinquished its
leadership.
Mr. Paul Shelton was contacted by phone
on January 29, and has offered to re-
kindle interest in the company since
the A.P.I.'s joint exhibit was abandoned,
We will meet with Mr. Shelton in Pitts-
burgh as soon as a date can be set up •.
As a result of correspondence between
Bernard F. Gimbel and William Naden,
Executive Vice President, Humble Oil &
Refining Co., an appointment was made
with the latter to reopen discussions
on Humble's participation in the World's
Fair as an individual company, having
rejected the American Petroleum Insti-
tute's joint exhibit program, Messrs.
Tozzoli and Miller met with Messrs.
Vice President, Marketing, Grey.
Director of Advertising and Littlejohn,
Director of Public Relations of Humble
Oil to present an exhibit idea involving
a musical production to be sponsored by
Humble, which was rejected. The Humble
officials expressed great interest in
participation and indicated their
willingness to consider any exhibit
suggestion we might wish to make. They
have rejected the Fair to date becauee
Caaai11ioaer Robert Moses
Ccppany
Humble Oil and Refining Company
(Cont'd)
American Motors
GFl':nb
- 5
Sq. Ft.
AC87.0
February 5, 1962
Status
of their inability to come up with an
exhibit which would effectively sell
Humble products
9
promote the unity of
the company within an adequate budget
and yet not look puny in relationship
to other exhibits, We have another
idea for them.
A letter from George Romney in late
August indicated a rejection of partici-
pation in the Fair. However, a meeting
was arranged with Mr. McGaughey in
Detroit on September 25, at which
the matter was reopened, Mr. Abernethy,
Executive Vice President of American
Motors met with Mr. Moses in December
and was assured of the ultimate success
of the Fair and was by the
progress made to date. The Board of
Directors met in New York City on
December 18 and we felt confident of a
favorable reaction due to the obvious
attention which had been focused on the
Fair since the September meeting in
Detroit. The Board postponed its
decision. Directly after the first of
the year we received word from Mr.
Abernethy that American Motors had
decided not to participate. We believe
this decision to be based on a fear of
an odious comparison which might reault
from American Motors' effort in comparison
with the "Big Three". We see little hope
of reopening the although we are
awaiting the result of correspondence
between Mr. Deegan's friend, Mr. She$ and
George Romney.
/1 --- (:-'
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c, '2·· - /'
y . Tozzoli,

ld' s Fair
UltiiPM&IIC
•••••
NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
F'WSHINO 15Z, N.Y. • TELEfiHONE•AIIU. CODE 212· WF' 4·1984 • CAlL.£ AoDRIBI"WORLDSFAIA•
AOaERT MOSES
I'IU:IIDENT
NOTICE
ERNEGTINE R. HAlO
&CCUTAin' or TK. CCWIMAATlCHI
AI.&S'I'MIT TO THI HlltOIMT
t\vO{{

of the New York World's Fair 1964-1965 Corporation
).,v-X
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will be held in the Administration Building, Flushing
.
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Meadow on Friday, February 9, 1962 at 9:30 A. M.
Aqenda will follow.
Secretary
R. S. V. P.
January 17, J.962
_
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\
U N I S P H E R E Peace through understanding ~ ~
c 19til
From the offke of the
EXECUTIVE VICE PRESIDENT
New York World's Fair 1964-1965 Corporation
February 6, 1962
Please insert in February 9th
Executive Committee Agenda
folder,
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EACH SQUARE EQUALS 25,000 S.F.
LEASE SIGNED
INTENT
INDUSTRIAL
RENTABLE AREA
LEASE SIGNED 1,339,000S.F.
INTENT 49 6,000 S.F.
TOTAL ALLOCATED I ,835,000S.F.=57%
-·.
1:
·.;
INTERNATIONAL=---.1:·· ~ b
RENTABLE AREA 2,030,000S.F.
LEASE SIGNED 142,000 S.F.
INTENT 1,040,000 S. F.
TOTAL ALLOCATED 1,182,000S.F.=58%
FEDERAL AND STATES
RENTABLE AREA 1,690,000 S.F. *
LEASE SIGNED 269,000 S.F.
INTENT 1,107,000 S.F
TOTAL ALLOCATED 1,376,000S.F. = 81%
TRANSPORTATION
RENTABLE AREA 2, I 30,000 S.F.
LEASE SIGNED 897,000 S.F.
INTENT 59 0,0 00 S.F
TOTAL ALLOCATED 1,487,000S.F.=70%
*
FLORIDA AND HAWAII AREAS INCLUDED IN FEDERAL 8 STATE
LAKE AREA
RENTABLE /JREA. 640,000S.f:*,>
LEASE SIGNED 19 7 ,0. 0 0 $,F.
INTENT.
TOTAL ALLOCATED 43 7,000$;F. •. .,. ........... .
•UIIJICT:
AGENDA ITEM 7.
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
Mr. Robert Moses
Allen E. Beach
DATil February 1, 1 ~ L
)1___.
EXECUTIVE COMMITTEE REPORT
Agreements of Participation now signed rep-
resentinq 100, 529 sq. ft. and amountinq to ..•....
Agreements approved for signature by
parttcipatlnq qovernments and scheduled for
signature within two weeks, representing
47, 000 sq. ft. and amountinq to •.......•........
Agreements now under final neqotiation --
1. e., the site has been selected and the
Agreements have been drawn up, executed
at this end and are in the hands of the appro-
priate officials for final appro\Ta.l and signature
representf.nq approximately 428, 000 sq. ft. and
ammountinq to approximately I I 0 I I 0 0 0 0 0 I 0 0 I I I 0 0 0
'Ihe latter cateqory includes:
~ -- Last week durinq the visit of Mr. Harris
the UAR signed a letter o:f intent to enter
contract for 20, 000 sq. ft.
USSR - The USSR is sending a deleqation to New
York this month, headed by the Russian
National Chamber of Commerce and they
have queried the Fair regarding the
possibility of leasing 70,000 sq. ft.
JAPAN -Gov. Poletti has reported from Japan that
the contract for Japanese participation will
hopefully be brought before the Cabinet
Friday, February 2nd.
$ J03, 174
$ 282,108
$2,568,000
TO:
,ROM:
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
DATE:
-2-
Since the last Executive Committee Meeting, following are
some of the more important developments:
GERMANY --Henri Abt, President of the German American
Chamber of Commerce, has received a request
for all details concerning the Fair from the German Council
of Trade Fairs and Exhibitions (a quasi-government organization)
which, according to Mr. Abt, indicates this organization will
undoubtedly be designated by the German Government to sponsor
the German exhibition here.
AFRICA -- Yesterday, the Minister Plenipotentiary of Mauritania
reported that at meetings held last month by the
Union of African States and Malagasy (UAM) represented by the
Ambassadors of 12 newly independent African countries joint
participation was recommended. Each Ambassador was irs tructed
to pass a recommendation on to his government for approval.
UNITED Kn'J'GDOM --A report from Mr. Beaton, following his visit
. to umdon, states that Mr. V. G. Sherren of
Industrial and Trade Fairs, Ltd., has agreed to contract for the
task of organizing the participation for Great Britain and can come
to the U.S. the middle of February to arrange an agreement with
the Fair and secure necessary information to execute the assignment.
UN SPECIALIZED AGENCIES -- The lateS:informa.tion in regard to
sponsorship of the UN Specialized
Agencies Exhibit by the Ford Foundation is that an active study is
still underway on the basis of possible sponsorship of the entire
project.
... .
T01
MKMORANDUM
NEW YORK WORLD'S F'AIR 1964 ·1965 CORPORATION
DATE:
-3-
Action to come before the Committee:
1) Rat.Uication of Honq Konq contract.
2) Ra.Uficati,on of Indonesian contract.
AEB:cy
cc-IAE File
... .. .
AGENDA ITEM 7 £
NEW YORK WORLD'S
Oove.-nor want• the proper cUmate developoclln
to a1alet him iD aeWDa We Euopeu counb:iet to participate
lA ·the J'aho.
He aaaaect tbe eemeea of Dolan Aaaoclatee to make a
pt'opoul for ac:hJ.eviJla tJde uacS paid a prelbn!Duy fee. The pl'opoaal
baa aow been nbmlt&ed.
Ia vlew of Ccwer110r
1
Polettl
1
a etronaeDdor•ement of tbi1 tpeclal
pl'oject., the aeC1ltlve committee lhould approve it for a period of ou
year. The eucuti•• cammlttee wuta to do everydalna CloYezoAOI' Poletti
eaya he IUIMI to acblwe maximum participation Ia the hU by fo&oetp
penm.ata.
The work of t1ae Dblaa Ol'&aalaatlon abould come UDder the paeral
_,.,.blon of the Dnpn orpDiaadon aa4 pu&lcularly BW
.la·Pul•. .
Tbl1 la Ja keeplaa with the odpw reeolu&ioo of the extcutive
cCIIDIIlittee aacl board of • in flxlDa soeapoDelbWty for pu'bllc
re.IMI.CIDI with the Tbamu J. Deepa Company.
cc: ao.. Cbulea Poletti
Mr. WWiam Berna
Esecutive Committee
TJD/kp

\
--·8--....
SUMMARY
Proposal of
Patrick Dolan Associates
Re: New York World's Fair
International Public Relations Campaiqn
I. !!i!.B.ODUCTION
PDA was commissioned by Governor Poletti on November
24, 1961, to produce a factual and impartial survey through its
offices in Great Britain and Western Europe of the attitudes of
government and industry towards the New York World's Fair
1964-65, and to assess the need for a public relations drive to back'
a major sales effort. We were instructed to operate under pressure
in order to have this report ready in 3 weeks for the meeting of the
Executive Committee on December 18.
SURVEY BRIEF
Our survey has been conducted through PDA offices in London,
Paris, Frankfurt, Milan, Zurich, Brussels
1
Amsterdam• Madrid,
Stockholm, Copenhagen and Oslo. In each of these cities PDA
executives have checked newspaper files, talked to editors and to
leading industrialists and highly placed government officials.
They were briefed to determine:
1. The effectiveness of public relations activities so far
undertaken on behalf of th0 New York Vlorld' s Fair;
2. The attitudes of governments, l ~ a d i n g industries and
commercial organisations which have important bearing on
the decisions of various potential exhibitors•
3. The approaches which might be made in the various countries
in persuading potential exhibitors to sign up;
4. The public relations approaches which might be used effectively
in the various countries.
§UR.VEY FINDINGS
In general terms, we conclude as a result of our atudy:
1. The New York World's Fair has received very little publicity
• - except that created by visiting Fllh official• - ~ in Cireat
Britain and Western Europe. Unfortunately, a proportion of
w h ~ t has been printed has been negative.
2. The attitude of the British and Western European Government•
toward the Fair ranges from disinterest to downright dil&pproval.
For a variety of reasons, a good deal of resistance to
participation in the Fair has emerged at official levels.
This is having the effect of actively diacouragiDI important
industries from exhibiting. It must be remembered that in
EUropean countries, busineas looks to government for •upport
in an effort of this kind•
3. The lack of support and the apparent indifference of the United
States Government through our Western European Embauiel
to the New York World's Fair • - as contrasted with the support
for the Seattle Fair • • is very damaging. Foreign Governments
and foreign industrial bodies point to this as still another reaaon
why they should not participate. They reason that if the U.S.
Government is not actively supporting the Fair, why ehould they?
4. In addition to the determination by the aovernments affUiated
with the B. I. E. not to exhibit, the influential CountU of European
Induatrial Federations has formally agreed that ita member
organisations will not use their facilities to participate in the
Fair. As a result, it is only in Italy that we find any active
drive for participation and this is being led by Fiat.
S. The: blackball of the B. I. E. is a very serious handicap and
should not be discounted.
CONCLUSIONS AND RECOMMENDATIONS
1. We conclude that you have a very tough job on your hands and
that time is running out. If you do not succeed in breaking down the
current log jam in 1962, your sales drive in Western Europe will
probably be a dismal failure. The next 6 months will tell the story,
for there will not be sufficient time after 1963 for foreign exhibitors
to make the necessary arrangements. In your interests, we consider
it vital that an active and comprehensive public relations campaign be
mounted immediately in Europe to create a backdrop against which the
1962 sales drive can be successfdly mounted.
2• We recommend that you appoint forthwith for Bach European
country a high·levcl representative - a man with a national reputation
and ready entree to government, industrial and commercial circles •
to devote full time to th.: job of selling the Fair. (PDA will be glad
to supply names o£ appropriate candidates in each country !or you to
interview).
3. When these men have been selected , we recommend that a
conference be called in London, including your and
PDA executives from all over Europe. A detailed and thorough
briefing on the job should be presented by Governor Polatti and definite
sales targots should be set.
4. We r.:lcommend that you should employ every pouible resource
to win from the White House active support for the Fair. You should
seek an instruction through the State Department to all Embassies abroad
to pve active and uTgent eupport to thia nlea drive. Embasaiea'
Commercial Attaches should be invited to London at the time of the
1ale1 conference.
5. We recommend that the public relations campaign be carried
out by an organisation that is already on the field and which covers
all of Weatern Europe. This organisation should be geared into your
preaent PR operation in New York, perhaps as a sub-contractor. Thia
point wai discussed with Mr. Deegan in London and there 1eema to
be no difficulty in arranging to paae the basic PA material from New York
to Europe.
6. PDA has the advantaae of having national• on the spot in the
field in Europe who can take bcvaic storiea and picturea, angle them
locally to local conditiona, translate them into the local idiom and,
with day-to-day contacts with preu, TV and radio, a.rranse for tbei1'
placement. In addition, our people will work hand in hand with your
local aalea representative• to stimulate local news and to capitalise
on local and inter-European as well aa American developments.
7. Tilne is very abort. There is need for an uraent programme
on PR and •ales if Westerri Europe il to provide the exhibitor• deebed
by the New Yol'k World' a Fair'
8. A• lOOn as tlie PR operation behind the aale8 drive has been
mounted, plana should be made for further PR activities aimed at the
box office, not only in Eu.sJPe..,.-m Jhe .Faz Eaat and Auatl'alia.
IV, PDA .. ITS PEOPLE AND METHODS
PDA Limited is the largest international Public Relations
organisation in Europe. In fact, it is the only organisation of its
kind, directed by Americans, operated across the continent by nationals
of the various countries, and linked by direct teletype communications
and close personal contacts. It was established after the war to meet
the obvious need for an American style Public Relations organisation
in Europe.
Communications between PDA offices arc maintained in connection
with campaigns on behalf of a long list of prominent clients • .. American,
European and African. Our appendix lists the clients for whom we
campaign out of our London office. In addition, our PDA men on the
Continent serve national clients.
The campaign on behalf of the New York 'World's Fair would
be under the direct supervision of onr Chairman, Patrick Dolan,
and our Managing Director, Alfred Toombs. Both are Amorica.na
who have had extensive experience in Europe before, during a.nd since the
last war. Th,;)y maintain their offices and residences in London. Our
European staff have been built up carefully down through the years.
Our executives arc £:xperienccd, bi-lingual and have the kind of high
level contacts which would be so essential in the early stages of this
effort.
Th.:y are natives of the; countries in which they work and will
be on hand at all times to give this effort the close day-to-day supervision
which wo believe to be
W c.: append the names of our PDA
across the Continent.
If you agree with us that this programme should be undertaken
and undertaken immediately, we are roady to start work for you
on the first of the year. A PDA executive, either our Chairman or
Manapng Director, is prepared to go to New York immediately for
briefbij.ancffrom that point our organisation will swing into action.
-¥. -BUDGET AND OROANISATION
Having had the benefit of a dhcusaion with Mr. Deegan in
London, we see no difficulties to PDA meshing into your preeent
Pll organisation. This is a matter of detail which can be worked
out eaeUy. We have the organisation on the spot.
AI for budget, we would ask for $100, 000 annual budget
for handling this account, normal contractual details to be agreed,
but thia budget to include fee, staU time and out-of-pocket expenses.

"'1/oC:IC
IIND&IIaTANDINO
•••••
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EX POSITION AT FLUSHING MEADOW PARK
f'LUSifiNG 152, N. V. • TELEPHONE· A"EA CODE 212 • WF 4·1SUS4 • CAaLtr ADOIIU .. WORLDSFAIR"
January 29, 1962
ROBERT MOSES
Pll&aiO&NT
MEMORANDUM TO: CHAIRMAN OF EXECUTIVE COMMITTEE
FROM: MR. MOSES
I am informed by the Comptroller that experience has
indicated that the expense account provisions of my contract have
not worked as anticipated and that accounting difficulties have
resulted. I asked Mr. Preusse, Mr. Thornton, Mr. Spargo
and Mr. Witt to review this matter, and have also arranged for
it to be discussed with Judge Rosenman and his partner, Mr. Petschek.
A recommendation relative thereto from these men is attached.
This is for the Executive Committee to decide at the February 9th
meeting.
/
/
President
TO:
FROM:
SU8JIECT:
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964 • 1965 CORPORATION.
MR. MOSES
Mr. Witt
Your Employment Contract
DAT'£1 January 29, 1962
Your employment agreement with the Fair Corporation
provides that the Fair Corporation will reimburse you for all
reasonable expenses incurred by you in the performance of your
duties which are performed by you more than 50 miles from the
Fair qrounds, which expenses include expenses for travel to places
of such performance, living, entertainment and other expenses
while at such places. Article 4 (a).
Your employment agreement further provides that the Fair
Corporation will pay to you an expense allowance at the rate of
$25,000 per year for the purpose of reimbursing you for expenses
other than those referred to in Article 4 (a). Article 4 (b).
It is difficult as a matter of account!nq procedure to
determine whether or not various expenditures incurred by you
in connection with the business of the Fair Corporation are to be
reimbursed to you by the Fair Corporation or are to be paid by you
out of your expense allowance established by Article 4 (b) of the
employment contract.
In order to eliminate this ·accountinq difficulty and avoid
the necessity of making a judgment as to the allocation into which
each item of e x p ~ n s e falls, I recommend that your employment
agreement be amended, effective January 1, 19.62, ·(1) to eliminate
the $25,000 expense allowance, (2) to increase your current com-
pensation by a correspondinq amount, namely $25,000, and (3)
to prov:l.de that all of your reasonable expenses incurred on behalf
of the Fair Corporation be reimbursed to you. In accordance with
the usual pattern of the employment agreements with the other
officers, I recommend that the increase in your current compensation
be accompanied by an additional annuity with an annual premium
of $5,000.
TO:
FROM:
SUBJECT:
MEMORANDUM
NEW YORK WORLD'S F"AIR 1964 w 1965 CORPORATION
MR. MOSES
Mr. Witt
DATE: January 29, 1962
- 2 -
I have reviewed this recommendation with Mr. Spargo,
the Chairman of the Finance Committee, and he concurs in it.
I also asked Mr. Preusse and Mr. Thornton, counsel for the
Fair Corporation, and Judge Rosenman and Mr. Petschek, who
are acting as your personal counsel in the matter, to review the
legal situation with respect to the existing contract. They agree
that the recommended chanqes in accounting for expenses are
desirable and can be effectuated by the Executive Committee
authorizing an amendment to the employment agreement in sub-
stantial accord with this memorandum •
..... ·
Comptroller
TOe
• A. . 4
AGENDA ITEM S.Q
NEY/ YORK
.··\J 1 .,r'"" \,
MR. MOSES . . . \ ... .., 1962)'
S'I'UART CONSTABLfi-- r:t' •
. u [. \ L \ ·. \,l· I t·l
\ NJ(. ,.
I have talked with Georqe and ellplalned \i.e \.at\. \;.._}J
Tom Donohue would have here in the Permit O!fice. \ \
George says he thinks Donohue could do this sort of job
very well. It does not involve supervision o:f others.
The work load in the permit office is buildinq up now and
it will become much heavier.
Gen. Whipple and I have agreed to issue all permits from
this office.
Permits of several sorts including those required by our
Health Code and the final Operating Permits for everything are
Operations responsibility but I am sure only confusion and
misunderstanding would result U permits were issued from more
than· one office.
Later when the Operations load beqins to build up I should
l1ke to have Donohue 1n my office but will have no place for him
unW mid '63 or later.
...-·--.
.. ----
SC:gs
. ---
.
UNte .. M&IU
JIIAOC '""'"'" 1/NDC .. TANOIMO
AGENDA ITEM 5
NEW YORK WORLD'S FAI.R 198<4·19&5 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW .. ARK
,LUIHINO 82, N.Y. • T£LII'HONE•AII£A CODI 212 • WF' 4·1884 • CouLl AoDitEM "WOIU.DtrAIIt•
"08UT MOlES
I'IIIIIDINT
February 2, 1962
J, ANTHONY ttANUCH
Vttii-
IIIIU.-.-.. ..-
Dear Mr. Moses:
I submit herewith a report of operations in this Department.
For purposes of convenience it is divided into four annexes as
follows:
Annex I
Annexn
Annexm
Annex IV
Status of Leases Signed.
Status of Lease Neqotiations with
Companies whose Participation is
virtually certain.
Status of Lease Neqotiations with
Individual Companies and Industry
Associations whose Participation
is Undecided.
Status of Special Exhibits.
In the case of industrial leases under serious neqotiatlon (Annex II
and Annex m) I have indicated, 1n accordance with your request the
factors on which a decision to participate depends. Almost
invariably, the controll1nq factor is one of costs. Other factors
va:t:y with each company.
Honorable Robert Moses
President
New York World's Fair 1964-1965 Corporation
Flushinq, N. Y.

ANNEX I
LEASES SIGNED - JANUARY 30, 1962
Category of Exhibitor Sq. Ft.
Com:Qanies.
AT&T 104,935
Coca-Cola 46,314
duPont 46,956
Eastman Kodak 75,497
General Electric 53,256
IBM 54,038
National Cash Register 18,892
Pepsi-Cola 93,696
Rheingold 49,385
S.C. Johnson 17,305*
Schaefer 45,478
Simmons 10,931
Travelers Insurance 49!487
666,170
Industry Associations
American Gas Assn. 79, 290
Edison Electric Institute 45, 153
124,443
Multi:Qle Exhibitor Pavilions
Better Living Pavilion
Hall o:f Education
House of Good Taste
Pavilion of American
Interiors
World of Food, Inc.
Graphic Arts
Special Exhibits
Hall of Health ***
TOTAL
150,677
50,001
74,160
38,110
49,395
561004
418,347
70,012
1, 278,972
Rental
Down Payment
$209,870
92,628
93,912
150,994
106,512
108,076
37,784
187, 392
98,770
20,000 **
90,956
21, 862
98,974
1, 317, 730
158, 580
901306
248,886
299,840
50,001 **
75,000
76,220
60,000 **
112,008
673,069
None
$2,239,685
* S.C. Johnson has option exercisable on or before july 2, 1962 on
approximately 10, 000 square feet of additional space.
** Additional Payments Due
***Rental Payments Waived
Two-Year
Rental
$839,480
370, 512
375, 648
603,976
426,048
432,304
151, 136
749, 568
395,080
138,440
363,824
87,448
3951896
5, 329,360
634,320
3611224
995, 544
1, 199, 360
400,008
593,280
304,880
395, 160
4481032
3, 340, '/20
None
$9,665,624
,•
ANNEX II
Status of Negotiations with Companies Whose Participation
is Virtually Certain
Chase Manhattan
nus is now in the hands of the lawyers for the bank. All essential
factors, such as site, function, etc. have been negotiated With Mr. Witt
or myself, as appropriate, and closing is a matter of routine. We are
pushing Mr. Baker to expedite.
First National City Bank
The status of this exhibit is the same as that of Chase. The executives
have expressed a desire to First National to be the first bank whose facility
is opened on the site. They are interested in servic:ing exhibitors and con-
tractors during the construction period.
Metropolitan Life Insurance Company
After much prodding and pleading by me for a decision on participation,
Fred W. Ecker, Chairman of the Board, visited the Fair on January 22 with
Charlie Dougherty, his Senior Vice President, and the Metropolitan's con-
struction expert also named Dougherty. Mr. Young and I took them out to
inspect the proposed site in a Rover, had the Engineering Department describe
soil and construction conditions, and, thereafter briefed them fully on Fair
developments. They were particularly impressed with the diorama which they
had not seen prior to their visit.
On January 30
1
1 followed up with a personal letter to Fred Ecker urging
him to expedite a decision on the matter of participation before the next
meeting of our Executive Committee. I believe the Metropolitan is certain
to make good on its commitment to take over the Institute of Life Insurance
site, but Fred Ecker has been very hard to move on getting the matter to his
Board for approval.
America Fore Loyalty Group
This association of insurance companies, through the parent organization,
Continental Insurance, has completed negotiations with the Fair for a 12,700
sq. ft. site !acing the Rodman Street entrance. To permit V-E-K Associates
to complete engineering and feasibility studies for final review by Continental's
management, we have agreed to a 60-day, $15, 000 option expiring March 31st.
A certified check in this amount is promised to be in our hands on February 2nd.
.
. , . .
Paqe 2
I believe that Continental will exercise its option since it has done an
enormous amount of missionary work. But I want to make it clear that the
decision to participate will turn on the matter of costs and the w1111nqness
of the constituent companies to divert this amount from their advertisiDq
budqets.
ANNEXm
Status of Negotiations with Individual Companies and Industry
Associations Whose Participation is Undecided
Beech-Nut Life Savers
The concept of the Children's Zoo, as submitted by us, has now been
revised to identify more of the company's product lines. The art work on this
aspect of the proposal has been completed by the company's sales and art de-
partments and by Young & Rubicam's creative people, Luke Walton of
Young & Rubicam told me that he expects to present the matter to Beech ... Nut
Life Savers' top management not later than the first part of the week beginning
February 5.
The factors which will influence the company's decision are:
ALCOA
(1) Cost of creating and operating the exhibit; and
(2) Whether there is any possibility of treating such cost as a
tax deduction by mald.ng a gift of the zoo to the City when the
Fair is over.
As previously reported, ALCOA withdrew as a prime exhibitor for
economic reasons, but we have maintained contact with their top management to
develop an alternative whereby the company could exhibit jointly with other com-
panies in the construction industry. As of the moment, ALCOA is reported to be
interested in the Building Materials Pavilion that Lou Crandall is trying to or-
ganize. Costs will determine ALCOA's participation, if its share goes over
$1 million.
National Dairy
I consider this company a vitally important exhibitor. We have concentrated
on inducing J. Huber Wetenhall, President and Principal Executive Officer, to
come out to the Fair for luncheon with Mr. Moses, to be followed or preceded
by a briefing. So far we have been unsuccessful.
A recent effort on the part of Mr. Arthur H. Motley to do so through
Mr. J. Clyde Loftis, a member of the Board of National Dairy and President of
its most important subsidiary, Kraft Foods, based in Chicago, has been unsuccess-
ful. In fact, Mr. Loftis wrote Motley recently that the matter of participation
of the company was in the hands of Mr. Wetenhall and Mr. Caliri, Secretary of
the company, and that he (Loftis) could do nothing to help us from the Chicago end.
Paqe 2
Mr. Caliri has visited the Fair several times and completely briefed
on progress. But he does not have the corporate status to get the matter of
participation considered by National Dairy's Board. It w:l.ll take positive action
on the part of Mr. Wetenhall to accomplish this, and Bill Robinson is the only
person we lmow who can qet Wetenhall out to the Fair. All my efforts to qet in
touch with Bill Robinson for this purpose during the last month have failed.
If and when National Dairy seriously considers participation, its de-
cision will be determined by the costs involved in an exhibit which it regards
as "competitive" with that of companies of similar stature.
On January 11, Mr. Moses and Mr. Deegan conferred with
General Sarnoff and Dr. Enqstrom of RCA and others to discuss its intentions
with respect to participation. General Sarnoff was to let Mr. Moses lmow
shortly as to. what the company's decision would be. By way of follow up,
Mr. Moses, on January 29, wrote John Cahill, legal counsel for RCA, askinq
him to help in any appropriate wey.
Mr. Frank Mullen of California; who was the manager of the RCA exhibit
at the last Fair and who for many years was Executive Assistant to
General Sarnoff in RCA, has talked at length to the General about the importance
of an RCA exhibit at the Fair, commensurate with the company's importance in
the U. S. economy. He reported prior to his return to Los Anqeles January 31
that the General was very much concerned about costs and the impact that the
expenditures entailed in a Fair exhibit would have on RCA's stockholders, parti-
cularly if the company's to participate should be made before the next
meetinq of stockholders, which is scheduled in May.
The matter is now in the hands of Mr. Bilby, Vice President in Charge
of Public Relations for RCA. He and Mr. Deegan came out to the Fair on the
afternoon of January 31 and were given a briefing in the model room by
Mr. Young and myself. Mr. Bilby seemed quite impressed with the diorama and
expressed a desire to come out again with Dr. Engstrom, the President of RCA.
Mr. Deegan said he would follow wough in arranging such a visit.
General Mills
We have been working for a General Mills exhibit since Harry A. Bullis
was here for the Eisenhower luncheon. This has been a slow process with
doubtful outcome because of the company's numerous financial and managerial
problems.
Paqe3
After General Edward Rawlings became Principal Executive Officer
of General Mills on December 1, 1961, I invited him out to the Fair for luncheon
with Mr. Moses to be followed or preceded by a briefing. I have also asked
Red Motley when he sees Rawlings in Washington to promote his visit to the
Fair if there is any chance of participation by General Mills, either individually
or as the spearhead of an exhibit in conjunction with other food processors.
Portland Cement Association
On January 17, we met with Mr. Don Kennedy, President of Portland
Cement Association, and his Eastern Regional people, Messrs. Long and
Chilton, regarding the possibility of an Association exhibit. Mr. Kennedy felt
that the cost of an individual exhibit by the Association would be regarded as pro-
hibitive by its members, and subsequently expressed that view to Mr. Moses.
We have done two things to expedite a decision to participate in some
form on the part of the Association:
Revlon
(1) We have put Mr. Long in touch with Stan Finch for an ex-
posure to the Gas Association's method of financing its exhibit
by an appropriate assessment of costs among its membership.
(2) As an alternative to an independent Association exhibit, I
have put Mr. Kennedy in contact with Messrs. Lou Crandall
and Dick Olds to explore the possibility of the Association's
participating in the Building Materials Pavilion planned by
Lou Crandall, in which ALCOA has evidenced a lively interest.
Revlon is still working on a concept for an exhibit which would draw
large audiences that the company regards as essential to justify the cost of an ex-
hibit to its stockholders. Bill Mandel, the Executive Vice President of the com-
pany, is strong for an exhibit at the Fair. However, the President, Charles
Revson, who is not "exhibition minded", has to be convinced that the exhibit will
pay off with the right design.
We are concentrating our efforts to have Revlon make good on its promise
to commission some outstanding designers to come up with a concept, together
with an estimate of costs.
Costs will determine the ultimate decision.
Paqe 4
&nerican Machine & foundry
I received a letter, dated January 5, from Carter Burgess, President
of the company, statinq that the decisive factor which will determine AM.F
participation is the matter of costs. I wrote him on January 19 briefing him
tully on the costs entailed 1n an exhibit and advisinq him that the site of an AM.Jl
exhibit was essential to any informed evaluation of costs. I again urqed.
him to have the members of the AMF World's Fair Committee come out to the
Fair for a briefing and inspection of the diorama to consider available sites.
He replied on January 23 that he was referring my letter to his associates for
consideration.
AMF has had a banner year in 1981 in every phase of its operations.
Costs are understandably a factor at the level of the AMF World's Fair
Committee. But they are not the decisive influence with Morehead Patterson,
who w11l decide whether or not there is to be an exhibit.
Since Carter Burgess 1s completely tied up in Denver on .a super-
priority missUe project, some wa:g will have to be devised to "resell"
Morehead Patterson and bring him back to his original enthusiasm for partici-
pation in the Fair, as ex:pressed by h1in in a letter to Mr. Moses written as
early as June 14, 1960, I have passed on to Mr. Moses Mr. Motley's views
that a word to Patterson from the White House or by Commerce Secretary Hodges
is the best WS3 to activate Mr. Patterson.
W. R. Grace & Company
J. Peter Grace, President of W. R. Grace & Company, has told me
on several occasions that the company was not 1n a position to participate 1n the
Fair because (1) of the costs involved; and (2) the Latin American countries which
have promised to exhibit 1n the Fair would certainly request American com-
panies located within their borders to finance a major part, if not all, of such
exhibits. He said that he expected Grace to be assessed for such purpose 1n
every Latin American country in which it operates.
Jack Reiss ofT. J'. Deegan & Co. finally induced his Yale classmate,
J'ohn Moore, Vice President of W. R. Grace & Company, and Peter Grace's
assistant, to come out to the Fair for a briefing befor e a final decision was
made. Mr. Moore, whom I knew when he was the Grace Vice President in
Charqe of Government Liaison in Washington ten years ago, haS had lonq
experience in Latin America and is President of the influential Inter-American
Council, an association of all important American companies operatlnq 1n
Latin and Central America.
Paqe5
When John Moore was here, I proposed to him that if Grace would
not exhibit on its own that it take the lead in spearheading participation by
the Inter-American Council in an exhibit which would be a practical demon-
stration of how American companies operating in Latin America effectuate the
objectives of President Kennedy's "Alliance for Progress" program for the
Western Hemisphere. Moore was very much taken with this and promised to
work on the idea in the Inter-American Council. I promised to help him with
former clients operating in South America, such as United Fruit, Creole, etc.
At a recent Sheriff's Jury Dinner I saw Felix Larldn, Executive
Vice President of W. R. Grace, whom I had known and worked with closely
when he was General Counsel for the Department of Defense under
Secretary Lovett. I told him about my talk with John Moore and asked him to
11
back the play" with Peter Grace. He said he would give it the
11
college try";
that he thought it was the only way in which American companies in Latin and
Central America could be induced to exhibit at the Fair.
Ballantine
Ballantine was one of our earliest applicants for space, but sur-
rendered the site allotted to it during 1960 because of the costs involved in ex-
hibiting. Through Donald Deskey Associates, we have been able to reactivate
Ballantine's interest. The President of the company has commissioned Donald
Deskey to proceed with the design for an appropriate Ballantine exhibit, pro-
vided that it did not exceed $1. 5 million and was
11
self-liquidating", i. e. , that
it could be charged against corporate expense rather than against advertisinq.
Parker Pen
We have been approached by the Parker Pen Company with a proposal
to exhibit at the Fair. As described by their Public Relations Director,
Parker's proposed pavilion would contain a relaxation center as well as an ex-
hibit telling the story of written communications. A 56 ft. high model of a
Parker Pen (1964 design} would stand in front of their exhibit. This is an ex-
ploratory situation, but the negotiations may be regarded as serious.
Budd Manufacturing Company
Bourne Upham is negotiating with Mr. Ed Budd, President of the
Budd Company, an old friend and fraternity brother of Upham's. This com-
pany at one time was keenly interested in exhibiting, but has had sober second
Page 6
thouqhts in the light of the costs involved. However, this is a company where
we have to sell only .Qn§ man-- Mr. Budd -- and we still think there is a
f l q h ~ q chance. Mr. Budd has been thoroughly backgrounded, and Upham
is concentrating on inducinq him to visit the Fair site.
Corning Glass Works
This company surrendered its space in September of 1961. However,
we had some of the top management of General Electric out to lunch at the
Fair on J'ahuary 30. Mr. Olson, a Vice President of GE and an intimate of
President Cor diner, asked me whether General Electric could help us to in-
duce Fair participation by potential exhibitors with whom GE did business. He
mentioned specifically the case of Corning Glass Works, saying GE was one
of Corning's best customers.
I told him the story of what happened with Corning; that the com-
pany's Principal Executive Officer, Bill Decker, was aqainst exhibitinq and
that. the Board of Directors backed Decker. Olson said he woUld qo to work on
Decker, whom he knows well, to see whether he could induce him to recon-
sider. Olson seys it is inconceivable for a New York company like Corninq
with its orientation in New York State· and its attractive product lines not to be
an 8xhibitor. I aqree. -
Avon Products Corporatlon
Mr. Reiss arranged a meeting with the President and top brass of
Avon at the Fair which was to take place on Friday, February 1.
Due to the sudden death on January 31 of Russel Rooks (who became
President of the company on January 1, 1962), this meeting had to be postponed.
A new date wUl be set during the week of February 5. It is not known what, 1f
BllJ, effect Mr. Rooks' death will have on the chances of the company's parti-
cipation,
If Avon can be interested in participatlon, it will undoubtedly stimu-
late a decision on the part of Revlon, despite the fact that there is a radical
difference 1n the marketing policies and methods of each company.
Corn Products
After extended negotiations and an initial lively interest, this com-
pany decided that it will not be a participant. This is apparently a considered
decision reached after a World's Fair Committee had gone into the matter
~ o m every angle, Basis of decision was that a representative and competitive
Paqe 7
exhibit would be unjustified on grounds of the costs involved. However,
Mr. Olson of General Electric said he would talk to the top management of
Corn Products to see whether the decision can be reopened.
The top executives of Corn Products visited the Fair on two
occasions and received a complete briefing. They are fully informed as to
Fair policies, progress and costs of exhibiting.
American Petroleum Institute {API)
Mr. Motley is maldng an effort to have Mr. McCollum, the new
President of API, reopen the matter of a petroleum industry exhibit and to
have a committee of the industry designated for that purpose. ·
I am working with Stan Hope, a retired Executive Vice President
of Esse, to the same end. I regard a petroleum exhibit as essential. The
factors which will decide whether or not there is to be an API exhibit are
(1) costs; and (2) the extent to which the smaller companies are represented in
the exhibit.
SWift & Company
For over a year we have been in communication with the top manaqe-
ment of Swift & Company (which was a major exhibitor at the last Fair) to
visit the Fair or to send a responsible executive for a briefing on participation.
At long last, the company arranged to send Mr. E. A. Schiewe, Manager of the
Construction Department of Swift, who is also the company's expert on all ex-
hibition matters.
Mr. Schiewe and I met for a couple of hours today, during. which I
gave him a comprehensive briefing on all aspects of Fair participation. I
supplied him with all essential information materials. Mr. Schiewe stated he
had been instructed to look into the possibility of SWift & Company participatinq
in a multiple-exhibitor pavilion.
He asked me whether the Fair Corporation assumed any responsibility
for completion of such pavilions, or whether we required the posting of a
performance bond for their completion. I told him the answer to both questions
was NO; that each prospective participant in a speculative multiple-exhibitor
pavillon would have to determine for itself the capability of the pavilion spon-
sors to carry out their projects. ·
Paqe8
Mr. Schiewe said he would report to his top management and be in
touch with me shortly.
Data Patterns
This is a small promotional corporation, set up to provide data
processing services to business. On Wednesday, February 7, it wilt sign a
lease for a 21, 400 sq. ft. plot near the subway-railroad entrance. They will
make a down payment of. one half the first rental instalhnent at that time and
pay the remaining half on May 1, 1962.
Data Patterns plans a combined exhibit and concession, where Fair
visitors will be able to purchase "Leadmaster" itinerary service, a· system
which will produce, by electronic computer, individualized route maps locatinq
activities and exhibits in which each purchaser of the service has expressed
specif:!.c interest.
The Fair will designate this operation as the "official" itinerary plan-
ning service center and will receive standard ground rental, to be applied
aqainst 5% of the gross receipts from data processing done at the site.
ANNEX IV
Status of Special Exhibits
Hall of Medicine
A meeting was held in Mr. Moses' office on January 30 to decide on
measures necessary to bring to a head the issue of the nature and extent of
pharmaceutical company sponsorship of the Hall of Medicine.
The conference with Mr. Moses was attended by Dr. Howard Craig,
Executive Director of the Academy of Medicine, Dr. Glenn, Mr. Salmon,
Dr. Schultz, and Messrs. Thornton, Ottley and Panuch.
The situation was thoroughly reviewed. In view of .the refusal of 19
foundations to provide original financing, Mr. Moses proposed that a meeting
be called of the top executives of the leading pharmaceutical companies at the
Metropolitan Club in the immediate future to determine whether:
(1) they were prepared to finance the Academy's plan for a
Hall of Medicine as proposed to them formally by the Museum
of Health, or whether
(2) they were prepared to finance an institutional exhibit for the
pharmaceutical industry.
'This meeting, which will include members of the Academy of
Medicine and such other professional association representatives as may be
decided upon, will be attended by the top management of the Fair, members of
the Executive Committee, and, it is hoped, by Dr. Leona Baumgartner,
Commissioner of Health.
This meeting is being called for 4:30p.m. on Tuesday, February 20
at the Metropolitan Club. The invitation has been extended jointly by the Fair
and the American Museum of Health, by telegram today.
Protestant Council of the City of New York
Plot 5, Block 16 of the Fair site has been allocated to the Council for
the development of a religious exhibit by the Protestant Communion of the
United States.
A short form lease has been sent for signature to Dr. Dan A. Potter,
the Executive Director of the Council. Mr. de Veaux Smith believes that this
project will enlist Mr. David Rockefeller's support.
Paqe 2
Srn§:Sioque Council of America
After the Board of Directors' meeting on January 17, 1962,
Dr. Julius Mark, Chief R.abbi of Congregation Emanu-El, a member of our
Board of Directors, and President of the Synagogue Council of America,
talked to me about the participation of the Jewish Community in the proposed
Temple of Religion, along with the Protestant Communion. I immediately asked
Dr. Dan Potter to get in touch with Rabbi Mark to discuss the matter. At the
ensuing conference between Rabbi Mark and Dr. Potter, it was decided that
each faith should have its own pavilion.
Thereafter, on January 25, at Rabbi Mark's direction, Rabbi :mat,
Executive Director of the Synagogue Council of America, and Rabbi Emanuel
Manisoff, Director of Development, Synagogue Council of America, visited the
Fair for the purpose of selecting a site. They stated that the site would have to
be one which was appropriate for what they described as "an outstanding exhibit
depleting the vast and deep influence of the Jewish culture in the building of
America". After considerable deliberation, they selected Lot 4 in Block 17, a
very attractive location near the Lunar Fountain, amounting to approximately
37, 000 sq. ft. of space.
Hall of Labor
Dr. Leonard Stavisky, Executive Vice President of International Fair
Consultants, has advised me that Secretary Goldberg has agreed to send
Assistant Secretary of Labor George L-P Weaver to New York to participate 1n
a meeting of New York labor leaders sponsored by International Fair Consultants
to consider Labor's participation in the Fair.
As previously reported, Secretary Goldbexg has accepted the post of
Honorary National Chairman of the Labor Pavilion at the New York World's Fair.
AGENDA ITEM 9.
MKMORANDUM
NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION
TOI ROBERT MOSES DA'I'EI FEBRUARY 1, 1962
fi'ROMa GENERAL POTTER
eU1tJIICT1 STATES AREA STATUS REPORT
A summary of the status of space allocation in the States Area is
as follows:
Lease Signed:
Puerto Rico
New Jersey
Four Concession Areas
Space Allocated (intent indicated)
Arkansas
Delaware
Florida
Georgia
Hawaii
Heartlands (6)
illinois
Kentucky
Louisiana
Maryland
Michigan
New Enqland States (6)
New York State
Oklahoma
Pennsylvania
Texas
West Virginia
New York City
27, 533 sq. ft.
87, 519
24,000
40,000
37, 755
113, 696
69, 580
109,000
79, 249
54, 000
45,000
20,000
36, 482
50,000
80,700
130, 595
50,000
45, 000
46,000
34,409
Existing Building
Intent indicated (space allocation awaiting selection)
Mississippi
Total
Total States Area
Percent:aqe allocated
139, 052 sq. ft.
1. 041,466
1, 180, 518
1, 494,000
79%
STATES AREA STATUS REPORT
PAGE TWO
1. Delaware
2. Hawaii
3. Heartland States·
4. illinois
5. Maryland
6. Michigan
7. Missouri
8, Puerto Rico
9. Western States
Governor Carvel confirmed selection of site
45-1 at the luncheon on January 22nd. The
formal lease was del tvered to the Industrial
Commissioner with a request for expedited
consideration.
The architect submitted the preliminary report
last week. Budget is $3 million. The plan in-
cludes a potential recoupment of about 1/2 to
2/3 through turnstile charge, etc.
The theme committee met for the first time
January 30, 1962 in the Joselyn Art Museum
Omaha, Nebraska to develop concept and
budget. Six states wHl attend. Missouri. intends
to exh'l'bit alone or in conjunction with others not
included in the Heartland group.
Mr. Victor de Grazia, Executive Director of the
Illinois Board of Economic Development visited
the Fairgrounds and selected site 35C-1
(54, 000 sq. ft.). A letter of intent is expected
shortly.
General Potter met with Governor Tawes in
Baltimore on January 31, 1962. They reiterated
request for Parcel 35-A (36, 482 sq. ft.)
General Potter met with Governor Swainson and
official state groups in Michigan on January 24,
25. The Governor is submitting legislation
authorizing formation of a Commission in the present
session. He requested that Fair reserve parcel ·
40-2 (50, 000 sq. ft.) until a decision is made.
General Potter will meet with Missouri Economic
Commissioners in St. Louis on February 8th to
discuss form of Missouri participation.
Leased area has been re-designed in accordance
with request from Puerto Rico. They have hired a
surveyor to make topographic survey. Architect
has been appointed.
A meeting was held in Salt Lake City with repres-
entatives of 11 Western States to discuss
possibilities of a joint exhibit.
AGENDA ITEM 11 !:
ROSENMAN COLIN KAYE PETSCHEK & FREUND
8ANUIU. 1. llOIII:NMAN
IIALIIH 1'. COLIN
&YDNIEY N.IIAYI
WAI.TI" J, I'IT.CHIEII
NAil I'IUlUND
ANIIIOe& DO.IIOW
SIYNOU" D. LIWIS
I.AWAIEHCIII.INO
NUIIIIAY COHIN
ANDitiEW J, •CHOEN
JIEIION IE L. SIND!. IE"
A&A D. SOKOLOW
HOWAIIO WII:INITEIN
BY HAND
!57!5 MADISON AVENUE NEW YORK 22
Februar,y 1962
OOD,IIII:V QOI.CINA"K
C:O\INeCL.
MUII"AY HILL e•7800
AI"-CA COOl 818
AOOIII:•&
"IIOCOIIAY NEWYO"IC'
Hon. Robert Moses
New York World's Fair
1964-1965 Corporation
P.o. Box 1964
Flushing Meadow Park
Flushins 52, New York
Dear Bob:
At the next meeting of the Executive Committee, I
will request authorization to execute a lease with Ripley's
Believe It Or Not tor approximately 13,000 square feet in
the northeast portion of the Lake Area for the presentation
ot an inanimate exhibition on substantially the following
tel'IU:
Rent $2.00 minimum per square foot qainst
a percentage of 5- of the first
$1,000,000.00 of gross receipts,
7 or the next $l,OOO,ooo.oo or
gross receipts and ot gross
receipts in excess or $2,000,000.00
calculated separately tor each of 1964
and 1965.
These are the percentages which were recommended for this
type ot exhibit in·my memorandum of December 14, 1961 and
approved by the Executive Committee.
The Lessee is to deposit security in the sum of
$35,000.00 and is to provide performance and payment bonds
..... . ...
Hon. Robert Moses -2-
in connection with the construction or the building. It
the parent corporation is not a party to the lease a
guarantee from the parent corporation or responsible
individuals is to be provided. In other respects the
lease will be substantially similar to the leases hereto-
fore approved tor the Amphitheatre and the Circus.
Very iincerely yours,
. I .
___ , )' .. · )l/ . . .
' . .J t't... ' - · ~ ~ . • "-.1 ( (,.:. { . .... c ..... _ ..__ _
Samuel I. Rosenman
SIR:rs
AGENPA lTEM lS.
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964 ·1965 CORPORATION ~ _ . . ,
Mr. Robert Moses DATE: February 5, 1962
William Whipple, Jr.
Agenda Item No. 12
Fair Engineering and Construction Schedule
The following projects are now in preliminary design stage
and are progressing satisfactorily:
Five service buildings
Press building
lllth Street Bus Terminal
World's Fair sculpture
World's Fair construction contracts in progress:
WW/wh
1. Cable & Transformer contract progressinq
satisfactorily. Cable beinq measured and
ordered.
2. Administration Building Extension completed.
3. Security Building final plans approved.
Building advertised on January 26, 1962;
Bids to be opened February 20, 1962.

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