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Lovely Professional University

Research Methodology
ON Analysis On Given Samples in Questionnaires

Submitted to : Mr.Rohan Sir no: B40

Submitted By: Sujit kumar Singh Sec:E28B1 Roll

THE ANALYSIS OF CORRELATION(1) Q. Age: a. < 20 c.26– 30 ( ) ( ) b. 20 – 25 ( ) )

d. Above 30 (

Q. Have you shopped through online through online websites? Yes

No

THE CORRELATION OUTPUT IS AS FOLLOW:-

Correlations Please choose from the below the factor which what is your age? what is your age? Pearson Correlation Sig. (2-tailed) N Please choose from the below Pearson Correlation the factor which attracted you Sig. (2-tailed) the most? N 30 -.058 .761 30 30 1 attracted you the most? -.058 .761 30 1

Analysis:H0: There is significant correlation between age and factor. H1: There is no significant correlation between age and factor. The correlation between the age and the factor output is shown above in this we can analyze that as we have taken a sample size of 30 the correlation between these two are negative i.e -.058 and sig is .761 which is below 90 so the Null hypothesis is rejected.

PIE CHART .

Less than 5. Family Monthly Income: a. More than 40.000 d.THE ANALYSIS OF CORRELATION(2) Q.000 ( ( ) ) Q .000 c.000 – 40. In which categories of products do you pre-decided the brands? .000 ( ( ) ) b.000 – 20. 5. 20.

Any other items (  THE CORRELATION OUTPUT IS AS FOLLOW:Correlations In which categories of How much is the family monthly income? How much is the family monthly income? Pearson Correlation Sig. Electronic Items e.Which section you like most? .752 30 1 Analysis:H0: There is a significant correlation between income and categories.752 30 30 1 product do you pre-decided the brand? . is . Grocery ( ( ) ) ) f. H1:There is no significant correlation between income and categories.e . Gift Items ( ( ( ) ) ) b.060 as we have taken a sample of 30 and the sig.Age: 18 – 20 24 – 26 ( ) ( ) 21 – 23 ( ) ) Above 26 ( Q.060 .a. Cloths c.060 .752 which is below 90 so the Null hypothesis is rejected. (2-tailed) N In which categories of product do you pre-decided the brand? Pearson Correlation Sig. THE ANALYSIS OF CHI-SQUARE TEST(1) Q. Leather Items d. (2-tailed) N 30 . The correlation between income and categories output is shown above and from this output it can be analyze that there is a positive correlation between these two i.

Food Items ( ( ( ) ) ) b. Toys and Games e.0% N 30 Total Percent 100.0% N 0 Missing Percent . Bags and Luggage d. Kitchen Items c. Electronic Goods f.0% . Apparels ( ( ( ) ) )  THE CHI-SQUARE OUTPUT IS SHOWN AS FOLLOW:Case Processing Summary Cases Valid N what is your age? * Which section you like most? 30 Percent 100.a.

5 1 .0 30. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 2.686 . The minimum expected count is .5 1 Electronic goods 3 2.what is your age? * Which section you like most? Crosstabulation Which section you like most? Bags and luggage what is your age? 18-20 Count Expecte d Count 21-23 Count Expecte d Count Total Count Expecte d Count 1.0 1.3 4 3.9 4 Food items 4 4.0%) have expected count less than 5. . Sig. From the above output of chi-square test we can analyze that the fo for age a.7 8 Apprels 8 8.0 16.5 0 . H1: There is no relationship between age and section.5 1 Toys and games 1 .450 .879a 3.1 1 1.0 30 Chi-Square Tests Asymp.067 30 df 4 4 1 sided) .0 14 14.796 Analysis: H0: There is a relationship between age and section. 8 cells (80.578 .5 8 7.0 4.5 16 Total 16 16.0 8.47.0 0 .

5 i.e (2-1)(5-1) so df=4. c. Friends e. Therefore. (1*16)/30 and so on. Graduation Level ( ) b. Any other ( ( ( ) ) ) Case Processing Summary Cases Valid N What is your educational background? * From which source do you come to know about the big bazaar/vishal mega mart? 30 100.0% 0 . THE ANALYSIS OF CHI-SQUARE TEST(2) Q. T. df= (r1)(c-1) i. Internet ( ( ( ) ) ) b.0% 30 100. Educational Background: a.0% Percent N Missing Percent N Total Percent . Newspaper d.V. Radio f.From which source do you come to know about Big Bazaar/Vishal Megamart (Consider Q2)? a.18-20 and bags & luggage is 0 and fe for that is . Post-Graduation Level ( ) Q.e.

8 7 7.080 .0 Total 18 18.071 . The minimum expected count is 2.8 7 7.6 1 2.080 30 Df 3 3 1 sided) . Sig.777 a.0 12 12.0 30 30.0 10 10.0 Chi-Square Tests Asymp. 7 cells (87.2 5 2.0 Friends 2 4. . (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 6.5%) have expected count less than 5.4 6 6.40.2 4 2.0 Newspaper 3 4.V What is your educational background? graduation level Count Expected Count post-graduation level Count Expected Count Total Count Expected Count 8 6.766a 7.029 .What is your educational background? * From which source do you come to know about the big bazaar/vishal mega mart? Crosstabulation From which source do you come to know about the big bazaar/vishal mega mart? T.0 2 4.0 Any other 5 3.

(10*18)/30 and so on. Rate your satisfaction level from 1 to 5 (consider Q2): Highly Satisfied Quality Price Satisfied Neutral Dissatisfied Highly Dissatisfied . df= (r-1)(c-1) i. H1: There is no relationship between educational background and source.Analysis: H0: There is a relationship between educational background and source. From the above output of chi-square test we can analyze that the fo for graduation level and TV is 8 and fe for that is 6 i.e (2-1)(4-1) so df=3.e. THE ANALYSIS OF FACTOR ANALYSIS:Q. Therefore.

Availability of Products Billing Facilities Display of Products Customer Service Advertisements Punch Line Offers Discounts Arrangement of Products .

000 .000 . 1.731 1.Communalities Initial What is your satisfaction level about the quality of the products? What is your satisfaction level about the price of the products? What is your satisfaction level about the availability of the products? What is your satisfaction level about the billing facilities? What is your satisfaction level about the display of the products? What is your sartisfaction level about the customer services which are available? What is your satisfaction level about the advertisement? What is your satisfaction level about the punchline? What is your satisfaction level about the offers? What is your satisfaction level about the discounts which are available? What is your satisfaction level about the arrangement of the product? Extraction Method: Principal Component Analysis.602 1.000 .774 1.706 1.000 .830 1.635 1.000 .000 .680 1.000 .000 .000 .000 .819 Extraction 1.792 .627 1.000 .872 1.

464 61.547 1.154 Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings % of Variance 23.300 % of Variance 17.997 98.119 % of Variance 23.328 38.343 Extraction Method: Principal Component Analysis.855 73.244 62.611 10. .728 1.488 Cumulative % 23.857 11.414 1.574 33.574 15.277 1.211 .933 1.488 8.816 Cumulative % 17.657 1.097 1.059 12.611 10.415 4.084 Cumulative % 23.Total Variance Explained Initial Eigenvalues Comp onent 1 2 3 4 5 6 7 8 9 10 11 Total 2.328 38.857 11.343 Total 1.414 1.328 15.244 62.855 73.135 88.550 92.154 .178 14.387 51.566 1.528 73.712 14.343 82.059 12.451 .286 47.919 1.967 .916 100.566 1.479 .900 96.387 51.000 Total 2.706 .657 1.792 6.277 1.064 11.560 1.350 4.328 15.

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474 -.421 .262 .213 -.377 .259 -.783 .590 -.008 .037 -.102 .436 .302 .042 .241 .112 -.019 -.673 .160E-5 .304 -.411 -.363 .004 -.129 .433 2 3 4 5 .609 .231 -.055 -.159 -.172 .197 .424 .427 .173 .424 .078 .104 .145 .493 .306 -.343 .713 -.492 .341 .180 .275 -.072 .657 -.777 7.268 -. .Component Matrixa Component 1 What is your satisfaction level about the quality of the products? What is your satisfaction level about the price of the products? What is your satisfaction level about the availability of the products? What is your satisfaction level about the billing facilities? What is your satisfaction level about the display of the products? What is your sartisfaction level about the customer services which are available? What is your satisfaction level about the advertisement? What is your satisfaction level about the punchline? What is your satisfaction level about the offers? What is your satisfaction level about the discounts which are available? What is your satisfaction level about the arrangement of the product? Extraction Method: Principal Component Analysis.164 -.596 -.487 -.732 .373 .

5 components extracted.377 .424 .Component Matrixa Component 1 What is your satisfaction level about the quality of the products? What is your satisfaction level about the price of the products? What is your satisfaction level about the availability of the products? What is your satisfaction level about the billing facilities? What is your satisfaction level about the display of the products? What is your sartisfaction level about the customer services which are available? What is your satisfaction level about the advertisement? What is your satisfaction level about the punchline? What is your satisfaction level about the offers? What is your satisfaction level about the discounts which are available? What is your satisfaction level about the arrangement of the product? a.302 .072 . .008 .306 -.411 -.231 -.343 .783 .732 .436 .160E-5 .004 -.363 .259 -.129 .341 .713 -.055 -.197 .427 .474 -.424 .078 .104 .492 .213 -.180 .172 .596 -.657 -.493 .673 .037 -.173 .421 .145 .433 2 3 4 5 .275 -.373 .019 -.304 -.268 -.609 .112 -.159 -.042 .262 .241 .590 -.487 -.102 .164 -.777 7.

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064 -.081 .Rotated Component Matrixa Component 1 What is your satisfaction level about the quality of the products? What is your satisfaction level about the price of the products? What is your satisfaction level about the availability of the products? What is your satisfaction level about the billing facilities? What is your satisfaction level about the display of the products? What is your sartisfaction level about the customer services which are available? What is your satisfaction level about the advertisement? What is your satisfaction level about the punchline? What is your satisfaction level about the offers? What is your satisfaction level about the discounts which are available? What is your satisfaction level about the arrangement of the product? Extraction Method: Principal Component Analysis.281 -.755 -.007 .143 -.237 2 3 4 5 .267 -.179 -.488 .353 -.119 .722 .850 .827 -.029 . Rotation Method: Varimax with Kaiser Normalization.854 .328 .843 -.160 .005 -.037 .172 .175 -.103 .007 .138 .017 .126 .187 .179 .249 .199 -. .630 .043 .137 -.138 -.093 .048 .043 .705 .145 .059 -.075 .863 -.152 .151 -.600 .055 -.124 .910 -.179 .242 .007 -.092 .

267 -.172 .048 .179 .843 -.705 .237 2 3 4 5 .005 -.152 .126 .160 .242 .Rotated Component Matrixa Component 1 What is your satisfaction level about the quality of the products? What is your satisfaction level about the price of the products? What is your satisfaction level about the availability of the products? What is your satisfaction level about the billing facilities? What is your satisfaction level about the display of the products? What is your sartisfaction level about the customer services which are available? What is your satisfaction level about the advertisement? What is your satisfaction level about the punchline? What is your satisfaction level about the offers? What is your satisfaction level about the discounts which are available? What is your satisfaction level about the arrangement of the product? a.722 .755 -.124 .029 .037 .863 -.137 -.059 -.075 .055 -.850 .199 -.353 -.854 .017 .630 .179 -.328 . Rotation converged in 8 iterations.281 -.179 . .007 .145 .138 -.488 .064 -.175 -.187 .092 .119 .600 .827 -.910 -.007 -.043 .138 .081 .143 -.103 .007 .093 .151 -.043 .249 .

e.Component Transformation Matrix Compo nent 1 2 3 4 5 1 .900 .147 3 .376 .247 .327 .361 2 .e.566 -.It is shown here that component 1 is formed by 2 components i.167 -.324 .471 -. 1&11. From the above output of factor analysis we can anlyze that there are 5 components which are extracted from the above 11 components or factor. Rotation Method: Varimax with Kaiser Normalization.093 -. (the satisfaction level about the billing facilities). satisfaction level about the discount and the satisfaction level about the arrangement.It is shown here that component 5 is made by joining 2 factor/component 3&4 i.e.321 -. .122 .The component 3 is formed by factor 2 i.247 .e. Component 4. (satisfaction level about the quality of the product &satisfaction level about the arrangement of the product).014 .042 -. satisfaction level about the price of the product.215 5 .518 .644 Extraction Method: Principal Component Analysis. Component 2. Component 3. satisfaction level about the availability of the product and the satisfaction level about the billing of the product. Component 5.In this component it is shown here that it is formed by the factor 7.The component 2 is made by 2 component i.136 -. These are as under: Component 1.716 -.805 .235 .621 4 .716 -.

072 1. 30-1).e.118 F . 18 – 20 c. Age: a.therefore. Above 26 ( Q. Electronic Goods f. 24 – 26 ( ) ( ) b. . Therefore there is no relation between age and section.801 which is below 90 so the null hypothesis is rejected. the degree of freedom within group is 28 i.367 Df 1 28 29 Mean Square . (N-1.072 31. H1: There is no relation between age and section.e. Apparels ( ( ( ) ) ) Hypothesis:HO: There is relation between age and section.064 Sig. Bags and Luggage d. Which section you like most? a.295 31. (N-k.THE ANALYSIS OF ANOVA ARE AS FOLLOW:Q.801 From the above output of ANOVA analysis it can be analyze that here the degree of freedom is 1 i. 30-2).e.21 – 23 ( ) ) d. Food Items ( ( ( ) ) ) b. Toys and Games e. . Kitchen Items c. (2-1) and the total degree of freedom is 29 i. The sig is . ANOVA Which section you like most? Sum of Squares Between Groups Within Groups Total .