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DIVERSIFICATION OF VLCC Weight loss programs. Beauty treatment and skin care services. VLCC spa.

VLCC personal care products. PORTERS FIVE FORCES MODEL THREATS OF NEW ENTRANTS: Threat from new entrant is low because VLCC is a welles tablished brand in the Indian market. Therefore anynew entrant in the market wou ld face competition fromVLCC. BARGAINING POWER OF CUSTOMERS:-It is very low. The reason is that VLCC offers pa ckages toits customers. VLCC does provide discount schemes to itscustomers to re tain its loyal customers but bargaining isan issue that is generally not address ed by VLCC. BARGAINIG POWER OF SUPPLIERS:It is high the reason being, VLCC is well establish ed brand,there is no other competitor as copmparison to this. THREAT OF SUSBSTITUTE PRODUCTS :It is very high, because there are lots of products in themarket which ready to compete with VLCC . COMPETITIVE RIVALRY WITHIN THE INDUSTRY:Since there are many players in the mark et besides VLCC,any change in price, quality, technology, service orinnovation b y one firm would definitely affect the otherfirm. Thus, the intensity of rivalry within an industry ishigh. VALUE CHAIN ANALYSIS Inbound logistics: VLCC consists of a large chain of fitness centers and spas. Theproducts for beau ty treatments are usually developed inconsultation with the professional parlor expertise at theresearch and development facilities. Operations:VLCC offers personalized solution orientedtherapeutic beauty treatments in skin and hair. The servicesto each individual are analyzed by a specialist BeautyCon sultant /Doctor/Dermatologist and only then they are administered. Outbound operations:The products of VLCC are sold through its own centers and selective retail outle ts.

Marketing and sales:VLCC promotes its products andservices though advertisements in pamphlets and ne wspapersand magazines. VLCC also offers discounts to its customersduring festive seasons. Services:Apart from this, we offer specialized treatments ,regular beauty care services and help our clients to achieve and maintain vibrant good looks from head to toe .

Focusing all age groups.BCG MATRIX: Stars Foot care solutions.Skin care solutions. Diversified product range. Opportunities:Strategic locations and infrastructure. Kuwait.Unexplored markets. By redefining wellness. Bangladesh and Nepal. Q uestion marks Pain relieving solutions.Strong brand equity. Oman. psychologists.Competition. spread happiness and imbibe every individual with wellness for life. Introduction Guided by the vision of “Transforming Lives”. Indian market getting more fitness and health conscious. With a staff strength of nearly 6000. Cash cows. Threats:Inflation. Vandana Luthra in 1989. Dogs. wi th a presence of 300 locations across 109 cities in 9 countries namely India. VLCC is the largest and most-prefer red brand in the Wellness domain in the countries it operates in. UA E. Increasing Indian economy. Lip care. Product availability. These three mantras have been the pillars of strength for the Company since it was founded by Mrs. Target market. the VLCC Group seeks to urge self tran sformation. nutrit ionists. Sri Lanka. VLCC has revolutionized the wellness industry to acquire the status of being the Number 1 Wellness Brand in South Asia & Middle East. VLCC is widely recognized for its scientific weight loss solutions and its thera peutic approach to beauty treatments. . Till date they remain the firm foun dation upon which the company continues to build its success story. Qatar. over two-third of whom are experienced specialists including medical doctors. cosmetologists and physiotherapists and having served ov er 10 million customers since its inception.Discounts for customers Weaknesses:The pricing strategy. Bahrain. SWOT ANALYSIS: Strengths:Strong capital base. Body firming and shaping solutions.

Outbound operations:The products of VLCC are sold through its own centers and selective retail outle ts. service orinnovation b y one firm would definitely affect the otherfirm. VALUE CHAIN ANALYSIS Inbound logistics: VLCC consists of a large chain of fitness centers and spas. the intensity of rivalry within an industry ishigh. VLCC is well establish ed brand. COMPETITIVE RIVALRY WITHIN THE INDUSTRY:Since there are many players in the mark et besides VLCC. Beauty treatment and skin care services. VLCC personal care products. The reason is that VLCC offers pa ckages toits customers. BARGAINIG POWER OF SUPPLIERS:It is high the reason being. PORTERS FIVE FORCES MODEL THREATS OF NEW ENTRANTS: Threat from new entrant is low because VLCC is a welles tablished brand in the Indian market.DIVERSIFICATION OF VLCC Weight loss programs. Theproducts for beau ty treatments are usually developed inconsultation with the professional parlor expertise at theresearch and development facilities. BARGAINING POWER OF CUSTOMERS:-It is very low. quality.there is no other competitor as copmparison to this. Operations:VLCC offers personalized solution orientedtherapeutic beauty treatments in skin and hair. Marketing and sales:- . Thus.any change in price. THREAT OF SUSBSTITUTE PRODUCTS :It is very high. The servicesto each individual are analyzed by a specialist BeautyCon sultant /Doctor/Dermatologist and only then they are administered. because there are lots of products in themarket which ready to compete with VLCC . technology. VLCC spa. VLCC does provide discount schemes to itscustomers to re tain its loyal customers but bargaining isan issue that is generally not address ed by VLCC. Therefore anynew entrant in the market wou ld face competition fromVLCC.

Bahrain.Competition. These three mantras have been the pillars of strength for the Company since it was founded by Mrs.Skin care solutions. Introduction Guided by the vision of “Transforming Lives”. Lip care. wi th a presence of 300 locations across 109 cities in 9 countries namely India. Cash cows. over . Indian market getting more fitness and health conscious. Kuwait. Bangladesh and Nepal. Dogs. Body firming and shaping solutions. UA E.Strong brand equity. VLCC has revolutionized the wellness industry to acquire the status of being the Number 1 Wellness Brand in South Asia & Middle East. Qatar. BCG MATRIX: Stars Foot care solutions. Diversified product range. Oman. we offer specialized treatments . Till date they remain the firm foun dation upon which the company continues to build its success story. spread happiness and imbibe every individual with wellness for life. VLCC is widely recognized for its scientific weight loss solutions and its thera peutic approach to beauty treatments.Unexplored markets. Product availability. Increasing Indian economy. the VLCC Group seeks to urge self tran sformation.VLCC promotes its products andservices though advertisements in pamphlets and ne wspapersand magazines.regular beauty care services and help our clients to achieve and maintain vibrant good looks from head to toe . SWOT ANALYSIS: Strengths:Strong capital base. Sri Lanka. By redefining wellness.Discounts for customers Weaknesses:The pricing strategy. Vandana Luthra in 1989.Focusing all age groups. Services:Apart from this. VLCC also offers discounts to its customersduring festive seasons. With a staff strength of nearly 6000. Target market. Q uestion marks Pain relieving solutions. Opportunities:Strategic locations and infrastructure. Threats:Inflation.

there is no other competitor as copmparison to this. service orinnovation b y one firm would definitely affect the otherfirm. THREAT OF SUSBSTITUTE PRODUCTS :It is very high. VLCC does provide discount schemes to itscustomers to re tain its loyal customers but bargaining isan issue that is generally not address ed by VLCC. The reason is that VLCC offers pa ckages toits customers. cosmetologists and physiotherapists and having served ov er 10 million customers since its inception. BARGAINIG POWER OF SUPPLIERS:It is high the reason being. COMPETITIVE RIVALRY WITHIN THE INDUSTRY:Since there are many players in the mark et besides VLCC. The servicesto each individual are analyzed by a specialist BeautyCon sultant /Doctor/Dermatologist and only then they are administered. VLCC spa. Therefore anynew entrant in the market wou ld face competition fromVLCC.any change in price. VLCC is well establish ed brand. nutrit ionists. Theproducts for beau ty treatments are usually developed inconsultation with the professional parlor expertise at theresearch and development facilities. DIVERSIFICATION OF VLCC Weight loss programs. VLCC is the largest and most-prefer red brand in the Wellness domain in the countries it operates in. Thus. technology. psychologists. VLCC personal care products. Outbound operations:The products of VLCC are sold through its own centers and selective retail outle . PORTERS FIVE FORCES MODEL THREATS OF NEW ENTRANTS: Threat from new entrant is low because VLCC is a welles tablished brand in the Indian market. BARGAINING POWER OF CUSTOMERS:-It is very low. the intensity of rivalry within an industry ishigh. Operations:VLCC offers personalized solution orientedtherapeutic beauty treatments in skin and hair. Beauty treatment and skin care services. quality.two-third of whom are experienced specialists including medical doctors. because there are lots of products in themarket which ready to compete with VLCC . VALUE CHAIN ANALYSIS Inbound logistics: VLCC consists of a large chain of fitness centers and spas.

spread happiness and imbibe every individual with wellness for life. Diversified product range. SWOT ANALYSIS: Strengths:Strong capital base. Product availability. Till date they remain the firm foun dation upon which the company continues to build its success story.Strong brand equity. Lip care. By redefining wellness. we offer specialized treatments . Target market. VLCC has revolutionized the wellness industry to acquire . Marketing and sales:VLCC promotes its products andservices though advertisements in pamphlets and ne wspapersand magazines.regular beauty care services and help our clients to achieve and maintain vibrant good looks from head to toe . Introduction Guided by the vision of “Transforming Lives”. Dogs. Vandana Luthra in 1989. Increasing Indian economy. the VLCC Group seeks to urge self tran sformation. BCG MATRIX: Stars Foot care solutions. Services:Apart from this.Skin care solutions. VLCC also offers discounts to its customersduring festive seasons.Discounts for customers Weaknesses:The pricing strategy. Indian market getting more fitness and health conscious. Cash cows.ts.Unexplored markets.Focusing all age groups. Body firming and shaping solutions. Q uestion marks Pain relieving solutions. Threats:Inflation. These three mantras have been the pillars of strength for the Company since it was founded by Mrs.Competition. Opportunities:Strategic locations and infrastructure.

Sri Lanka. . over two-third of whom are experienced specialists including medical doctors. Bangladesh and Nepal. Bahrain. UA E.the status of being the Number 1 Wellness Brand in South Asia & Middle East. Kuwait. psychologists. VLCC is widely recognized for its scientific weight loss solutions and its thera peutic approach to beauty treatments. VLCC is the largest and most-prefer red brand in the Wellness domain in the countries it operates in. cosmetologists and physiotherapists and having served ov er 10 million customers since its inception. Qatar. With a staff strength of nearly 6000. Oman. wi th a presence of 300 locations across 109 cities in 9 countries namely India. nutrit ionists.