Knowledge and communication competency Knowledge management / knowledge management / often described as a process of "obtaining accurate information from

specific experts at the appropriate time." However, it is possible that some of the professionals to leave the organization and knowledge, which have left them. Sometimes it is a valid rule that people despite his knowledge, difficulty defining problems and discuss their ideas publicly. Collective forms of knowledge for use in today's dynamic world are also unsuitable. That is, from an economic point of view, knowledge is more useful when it is distributed freely on the market. To solve these problems, it is possible to use three basic approaches: o Focus on improving educational practices, not technology. o Understand the nature of the organization. o Directing with examples of successfully imposed in practice. New interactive networks as a concept is more oriented towards services and not packaged software, and architecture, built on participation and collective intelligence. The perfect management system, knowledge-based interactive technologies, such as an end in itself, does not help to solve complex problems, but rather allows for their fixation and determination. It is therefore recommended practices that enable people to learn more about the process, briefings, meetings and informal discussions. Understanding the true nature of the organization, either with the help of modern research methods. The important factor that contributed to the success of high-performing organizations was the level of trust and openness in various key interfaces: between leaders and employees, between managers and direct reports, within teams, and even between the business and its customers. In a business with effective interfaces, employees can ask for information and receive honest, useful answers. A retailer we studied was highly successful in its culture change program, partly because it arranged for both formal and informal interactions to achieve its goals. It planned events such as brainstorming groups, training workshops and feedback sessions as well as setting up informal support networks. Information sharing is effective when systems and networks enable managers and employees to have the right information at the right time to do their jobs, to share opinions and discuss ideas, and to circulate best practices and learn from each other. Again, several companies successfully addressed this issue through a mixture of formal structures such as knowledge sharing databases and print campaigns and informal initiatives such as networking events and job-swap schemes. Consistent communication behavior of leaders needs to be consistent with what they are saying, both formally and informally. Their actions must support the "business story." Leaders must also be good communicators themselves, so they can tell the business story convincingly. Several main areas to achieve greater efficiency of business communication: 1. Assisting officers to get to the heart of the nature of the organizational philosophy 2. Secure for employees and managers with financial information and development the objectives of the company 3. Achieving strong attendance in organizational management change 4. Synchronizing actions of employees with the needs of customers 5. Educating teams on organizational culture and values 6. Explanation and promotion of new corporate programs and policies 7. Integration of new employees in the organization