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Bonds & Loans


27th & 28th February 2012 Ritz Carlton Hotel, Moscow

Sponsorship Prospectus

I was honored to be part of your conference. It was organized with a high level of detail and professionalism and the attendees had a good amount of energy and engagement. If the opportunity presented itself again, I would be pleased to participate. It was a perfect blend of issuers and investors and enabled me to gain a better understanding of markets.
Todd Youngberg, Aviva Investors
Organised by

Sponsors we work with

Media Partners we align with

InternationalProjectFinance Association

Target audience for the event

International and Russian Banks: Head of Capital Markets Head of Debt Capital Markets Head of Fixed Income Head of Loan Syndications and Trading Head of Structured Finance Head of Project Finance Head of Credit Markets Issuers (Russian listed and non-listed companies) Chief Financial Officer Finance Director Head of Corporate Finance Head of Treasury Head of Legal Head of Investor Relations Head of Capital Markets Investors (International and Local Fund Managers) CIOs from: Pension Funds Asset Managers Hedge Funds Insurance Companies Law Firms Capital Markets Partner Banking and Finance Partner Rating Agencies Accounting Firms and Consultancies

Target make up of audience

l Issuers l Arranging Banks

40% 35%

l Investors l Other

20% 5%

I enjoyed attending Bonds & Loans and look forward to next years conference. The conference sessions were useful and it was a good opportunity to catch up with bankers and issuers.
Christopher Watson, Head of Research, Finisterre Capital

Central to what we do is deliver the clients that are key to your business. We achieve this through our relationships and consistently timely and topical agendas, which are assimilated with the knowledge of the industry.

Bonds & Loans Russia 2012 attendance

Bonds & Loans Turkey attracted 201 delegates in 2011, Bonds & Loans Middle East 2011 attracted 323. Importantly, in both instances the seniority of the conference was high, the split between service providers and banking clients was balanced and the global and pan regional representation was broad.

Bonds & Loans Turkey actual attendance By Organisation

The conference went very well. It was well-attended with senior management from the respective corporates attending (good to speak to the decision-makers). We were able to meet several key guys from the businesses and the conference organisers were always very supportive. I spoke to a couple of clients after the event and they were very happy and thanked us for the invitations. One expressed her belief that this was the first conference of its kind in Turkey and that she learnt a lot from it.
Karim Elzin, Credit Suisse

l International Banks l Corporate Issuers l Investors

29% 18% 17%

l Other l FI Issuers

14% 22%

By Job Description

l Head of l Manager/MD l Director/Vice President

20% 28% 29%

l Treasurer l CEO/CFO l Analyst

7% 12% 4%

The Bonds and Loans Conference was perhaps the most valuable event of its kind I have attended this year in Istanbul. The speakers were erudite, articulate, and interesting. The networking opportunities were outstanding, and have already resulted in potential new business for my firm.
Gary S. Lachman, Lachman & Yeniaras

The pie charts here show this and it is these demographics that have become the hallmark of our success, ensuring that each event exceeds expectations. Bonds & Loans are the only debt capital markets events where the communities gather each year.

Bonds & Loans Middle East actual attendance

Congratulations on an excellent conference! We were pleased with all aspects. It was well organized and well staffed with friendly pleasant people... Most importantly, we were pleased with the number and seniority of the delegates and with the quality of the presentations the talk is that this has become the conference to attend in Dubai.
Bryant Edwards, Latham & Watkins

By Organisation

Bonds and Loans is offering a forum where the evermore important topic of debt capital markets is being regularly advanced. It is an interactive event where financial institutions, intermediaries, practitioners and investors all get a chance to contribute and learn more about the current state of the debt markets in the region as well as the road ahead leading to further development of bonds and sukuk.
Walid Sarieddine, SMBC
l International Bank l Issuer l Investor 33% 25% 17% l Regional Bank l Law Firm l Other 10% 7% 7%

By Job Description

We were delighted to participate again in the Bonds and Loans Middle East conference, which has firmly established itself as the highlight of the regional financial conference calendar.
Greg Fewer, Mubadala

l Head of 28% l Manager/MD 20% l Director 19% l Assistant Director/VP 15%

l Treasurer l CEO/CFO l Analyst

10% 6% 2%

Portfolio of events
EvEnt DAtE vEnUE

Bonds & Loans


Bonds & Loans Turkey

17th & 18th October 2011


Bonds & Loans Mexico

16th & 17th November 2011

Mexico City

Bonds & Loans


Bonds & Loans Africa

14th & 15th March 2012

Cape Town

Bonds & Loans


Bonds & Loans Russia

27th & 28th February 2012


Bonds & Loans


Bonds & Loans Andes

28th & 29 March 2012


Bonds & Loans


Bonds & Loans Middle East

29th & 30th May 2012


Bonds & Loans


Bonds & Loans Brazil

25th & 26th June 2012

Sao Paulo

There are many conferences on loans, and there are many conferences on bonds, but this is the only event that brings both bonds and loans together on the same platform, which reflects what is happening in the market.
Peter Bulbrook, Managing Director, Loan Capital Markets, EMEA, Barclays Capital

Sponsorship packages
SPeakinG OPPORtunitieS







Conference Chair Presentation / Panel Logo on all signage Exhibition stand Personal invitation to Lunch/Cocktail Tent cards displaying individual logo Reserved table(s) at lunch Delegate passes (internal use only) Buy-side client passes Logo on all pre-event marketing Personal invitations to Lunch/ Cocktail Investment Logo Branding on Lanyards Seat drop

day 3 2 2 1 1 1 0

4m x 3m

3m x 2m

3m x 2m

3m x 2m

3m x 2m

3m x 2m

3m x 2m

1 12 12 8 8

3 4 4 4 4 4 3

30,000 1,500 1,000

22,000 2,000 1,000

20,000 2,000 1,000

18,000 2,500 1,000

16,500 3,000 1,000

16,500 3,000 1,000

9,600 5,000 1,000

Sponsorship benefits
Access the most prominent industry representatives and expand your network Establish new business contacts and schedule follow up meetings Promote your company and make yourself stand out in a competitive market Engage in debates during the proceedings and position yourself as a thought leader Strengthen your existing relationships and open doors for new deals Raise your brand profile and achieve recognition in new markets Share your thoughts on the industry challenges and contribute to industry sustainability

Good conference and I especially liked the active debate between bank loan providers, bond underwriters and corporate borrowers/issuers.
Sunil Bhilotra, Investcorp

The delegate list was varied and extensive and the interactive panel discussions were well thought-out... This was the best debt conference Ive attended thus far.
John Bates, Silk Invest

Aveen Prasad Senior Sales Manager t +44 (0)20 7045 0928 E Emerging Markets Financial Conferences 3rd Floor Petersham House 57a Hatton Garden London EC1N 8JG