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Samantha Bankey

39075 Wabash, Romulus, MI 48174 734-732-0068 @SamanthaBankey


Ferris State University, Big Rapids, MI

Graduation: May 2013 B.S. in Business, majoring in Public Relations (in progress)

PR Experience

Teaching Assistant, PREL 101, Ferris State University

August 2012 -- present
Help plan and lead activities to provide insights and professional development growth to new Ferris State PR students Act as a guide outside of class to give students advice about public relations and Ferris

Event Assistant, 97.1 The Ticket, CBS Radio, Detroit

August 2012 -- present
Attend events in the Metro Detroit area to interact with fans and promote the station as a Ticket Chick

News Services Assistant, Ferris State University

August 2012 -- present
Write press releases and feature stories for on campus events to post to the Ferris website Take video and interview students/faculty about random topics for video features on social media platforms

Marketing Intern, ePrize, LLC, Pleasant Ridge, MI

May August 2012
Wrote and drafted press releases, video scripts, and voiceovers, and applied for awards for client promotions or internal accomplishments Researched and created creative content for ePrize blog, Sales Contest Builder blog, newsletter, and client launch gifts Assisted with social media and web tracking with Radian6 and Google AdWords/Analytics Planned and coordinated internal company events and meetings

Social Media Manager, Ferris State PR

August 2011 May 2012
Updated and monitored the official Twitter and Facebook pages on daily basis Moderated and crafted #MIPRSSA Twitter chat in March 2012

Social Media Consultant, AskEachO , Chicago

March 2011 March 2012
Posted blogs relating to pop culture, fashion/beauty, sports, and technology as a VIP Writer Recorded, edited, and uploaded video blogs for trending topics and assist with SEO

PR Intern, Ferris State PR Program

August December 2011
Created content for the semester newsletter and associated content on Adobe InDesign Updated and managed program website with internship postings, student interviews, photos, and news stories

PR/Marketing/Event Planning Intern, Model Lounge NYC

May August 2011
Developed marketing and promotional strategies and drafted new branding options Determined new concepts for the company blog and seasonal programs Set up and took down furniture, refreshments, and multiple entertainment devices daily

Sponsored Blogger, ZF Friedrichshafen and MSL Group Detroit

January 2011
Promoted ZF Friedrichshafen technology by posting photos of vehicles at the 2011 North American International Auto Show with ZF components to social media accounts and blog


Expertise in multiple social media platforms including Facebook, Twitter, LinkedIn, Foursquare, YouTube, Pinterest, Instagram, and several blog hosting sites Proficiency in Microsoft Office and Adobe Photoshop and InDesign Very detail oriented and creative