Fabric Styling

Adidas and Reebok

Guided By: Mr. Arnab Sen Assistant Professor

Submitted By: Abhijit Banik, Textile Design, VI

In the context of my further documentation I would like to thank the names of people mentioned below. I thank you all

Store Manager of the Adidas and Reebok, DB City, MP Nagar Ms. Arnab Sen, Assistant Professor | Mr. Arnab Sen, CC (F&T) Mr. Deepak Ratan, Director, NIFT Bhopall Creator of the referred Web site and author of the referred books and Journals.


Content Page No Introduction Market Study Adidas Reebok Quality of Product Cost Comparison References 03 05 05 13 18 18 19 2|Page .

(2) Some information of the Adidas Group brands are adidas. Adi Dassler’s aim was to provide every athlete with the best possible equipment. The key priorities are: running. It all began in 1920. Today. football. The vision of company founder Adolf (“Adi”) Dassler has long become reality and his corporate philosophy the guiding principle for successor generations. when Adi Dassler made his first shoes using the few materials available after the First World War.Introduction Adidas Group Adidas – a name that stands for competence in all sectors of sport around the globe. the Adidas product range extends from footwear and apparel to accessories for all kinds of different sports. The idea was as simple as it was brilliant. basketball and training. Reebok and TaylorMade: 3|Page .

(3) TaylorMade-Adidas Golf TaylorMade is a leader in the industry and the number one metalwood supplier. defined as authentic sportswear. Reebok is a global brand that is committed to developing innovative products which will allow Reebok to own Women’s Fitness. challenge the Men’s Sport category and revive its Classics heritage. running.(4) 4|Page . training and basketball. including technologically superior drivers. Together they offer consumers products from street fashion to high fashion. Sport Style The Sport Style Division is the home of Originals. the Fashion Group. fairway woods. license agreement with Bata. irons. putters and balls. Adidas Sport Performance brings its passion for great products to athletes in all sports and mainly focuses on four key categories globally: football. performance-enhancing golf equipment available. Reebok Inspired by its roots in sport and women’s fitness. and Style Essentials. the fresh sport-inspired label made accessible for style-adopting youth. all uniquely inspired and linked to sport.Adidas Sport Performance The guiding principle of the adidas Sport Performance Division is to equip all athletes to achieve their “impossible”. It focuses on consumers who seek the most innovative. which is the future of sportswear. In1989 Adidas entered India.

Nagar Bhopal. Those two stores are 1. Adidas 2.Market Study I visited two stores in DB City M. Reebok Adidas 5|Page .P.

 Windows are decorated with mannequins’. 50% off on old stock. This line of sports wear is focused on offering functional and innovative products that are designed for sports. basketball. shoes and accessories for men.Shop Atmosphere      They displayed product in very minimalistic and simple way categorically. Adidas has clothes. running. Girls/women 15-35 years old 3. Staff very friendly. 6|Page . Comfortable seating arrangement. tennis and training. women and children and for almost all sports available. 2. The top five priorities are football. Punch line: Impossible is nothing. Adidas Sports Performance This brand is aimed at meeting the sport-specific needs of athlete’s at all performance levels. multi-lingual and attentive to costumer queries. Latest Bollywood light music was playing. Children 7-15 years old. Adidas have three main age and gender based target groups that they focus on: 1. Boys/men 15-35 years old.  The ambience gave a feeling of sporty & high quality.

fashion oriented sportswear products. Adidas Sport Style Sport Style focuses on young cosmopolitan consumers who look for exclusive. 7|Page .Adidas Heritage This line targets trendsetters who seek sport-inspired street wear with an authentic origin.

The ForMotion concept utilises a combination of: compression fabrics in sport-specific body locations to control & enhance muscle activity to assist the athlete maintain proper form. and sculpted cuts and three-dimensional engineering to boost athletic freedom of movement. a brand new clothing development by adidas that optimizes athletic performance by acting more like the player's body in motion. The sculpted garments are created using a variety of technologies to "boost athletic freedom of movement" and "dynamic support for muscles".Advancement in Technology Adidas has released a new clothing technology dubbed "ForMotion" that improves comfort and enhances performance by combining several different fabrics with different properties in a shaped garment. where the focus is on upper body rotation and quickness. And the Helix movements of football/soccer.i. By mapping the body's critical heat and sweat zones using infrared cameras. Compression fabrics keep our movements accurate and sustains peak performance longer. Adidas designers have been able to place these technologies exactly where they are needed to optimise the athlete's body temperature. such as tennis. ForMotion garments are designed to enhance athletes' movements in three specific types of sports: Linear sports such as running. Existing ClimaCool design and fabrication technologies are also integrated to transport heat and moisture away from the body and provide ventilation in critical heat zones. and current World Number 13 tennis player.(5 Functional aspect of styling 3D Fabrics: Fabrics with a three-dimensional structure that allows air to circulate close to the skin. dry and comfortable. Dynamic ventilation keeps us cool. Alicia Molik will be the first adidas athlete globally to wear the Tennis concept in competition at the Hopman Cup. The global adidas Innovation Team (a. ClimaCool apparel actively conducts heat and sweat away from the body through a combination of heat and moisture-dissipating materials. where the focus is on forward motion. ventilation channels and three-dimensional fabrics that allow air to circulate close to the skin. Dynamic Layering Concept: Dual layer apparel reduces fatigue and optimises performance. 8|Page . Paradorn Srichaphan and Guillermo Coria will follow. World ranked Alicia Molik will use the new innovation for the first time in her bid for her first Australian Open title this year: ForMotion. Lateral sports. where the focus is on lower body power and movement. An athlete can actually stay cooler in ClimaCool apparel than they can in bare skin.t) developed ForMotion over 4 years studying every curve & movement of an athlete's body. removing heat and sweat and providing optimal cooling during competition and training. Former World Number 1 Justine Henin-Hardenne.

improving the athlete's comfort and reducing skin irritation. Eclon: is a polyamide fiber made by Eclat. ClimaProof: Light. breathable fabric is very comfortable next to the skin. 9|Page . breathable fabrics that block wind. Flatlock Seams: Seaming technique where seems are sewn flat to the body.New Designs New Finishes Fiber Protection: An innovative fiber finish with a soft smooth feel that wicks sweat away from the skin. keeping you dry and comfortable. rain and snow while allowing heat and sweat to escape through evaporation. ClimaWarm: Lightweight. breathable insulation designed to keep you dry and comfortable by trapping warm air close to the skin while allowing sweat to escape and evaporate. Fiber Protection also features strong stain release properties making it easier to rid the garment of dirt. This cotton-like. keeping you dry and comfortable in even the harshest conditions.

ClimaLite: Light. Gore-Tex XCR: Laminated shell fabric specifically engineered to form an impenetrable barrier against wind and water while maintaining a high level of breathability. fluid movement of sport. Its sport-specific fabrics also feature extreme stretch zones that allow the garment to move naturally with the body even during the most strenuous of athletic activities.(6) New Embellishments 10 | P a g e . This complete body system sets a new standard for comfort. breathable fabrics worn close to the skin that conduct heat and sweat away from the body to keep you cool and dry in even the warmest conditions. ForMotion™ Apparel: ForMotion™ apparel is three-dimensionally engineered to move naturally with the athlete’s body during sport. fit and control while in motion. ForMotion™: ForMotion™ becomes part of the athlete’s body itself to enhance the natural.

lightweight. Fabrics made from Polyamide are breathable. These lightweight. shape retaining and easy to care for.(6) Adidas SWOT Analysis: STRENGTHS  Global brand  Diverse set of products  Great advertising  Endorsed by professional athletes OPPORTUNITIES  Change in consumer lifestyles  Available technological innovations  Entering new markets  Expand customer base (Geographically or through new products)  Expand product/service lines  Market Diversification  Merger or takeover 11 | P a g e . shape retaining and easy to care for. breathable fabrics are resistant to abrasion. abrasion resistant.They introduced rubber print for logo instead of embroidery. providing ultimate comfort. Polyester: It is the most versatile and popular man-made fiber. Seamless: A reduced seam construction facilitates less rubbing and chafing. quick drying. X-STATIC conducts heat away from the body allowing you to perform at your peak for longer. Its functional characteristics are ideal for sports apparel. Other Features Polyamide: A man-made fiber ideal for sport apparel. light and heat and are quick drying. X-STATIC: Revolutionary fiber system made from pure silver.

WEAKNESSES  High cost structure  Over pricing  Low quality products/services  Limited product line. THREATS  Competition from foreign markets  Competitor's actions  Change in consumer lifestyles  Growing power of customers to set the price  Growing power of suppliers to set the price  Financial slowdown  New competitors entering the market  Price war between competition 12 | P a g e .

The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. fitness and women’s categories. 13 | P a g e .Reebok Reebok is an American-inspired. side shelves. Arrangement of products: Use of hangers. Minimalistic and simple displays. (1) Shop Atmosphere Well located. global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports. with sufficient area for easy and systematic navigation.

‘Your Move’ launched in March of 2008 and evolved Reebok’s positioning as the brand that celebrates individuality and supports those who choose to do things their way. Functional aspect of styling On The Move Tank 14 | P a g e .Product types    Jacket Tops Bottoms Advancement in Technology Reebok’s global marketing campaign.

Shine fabric on torso and matte fabric on lower body means that you'll stand out on and off the court. 89% polyester / 8% spandex / 3% X-static mesh Play-Dry fabrication keeps you cooler and dryer X-static technology is odour-free and keeps you warm when it's cool and cool when it's hot Technology: This base layer moves moisture. Cross design keeps straps in place so that you play at your best. increases ventilation.   This fitted racer back is lengthened to provide better coverage that won't ride up your waistyou'll stay more comfortable during exercise. Kinetic Fit technology and built-in support bra. accelerates evaporation. Play Dry fabrication KFS stretch panels/allow for freedom of movement Cross strap design 15 | P a g e . and reduces abrasion without trapping the body's thermal energy KFS Tank 2     Play smarter with this tank that features KFS stretch panels that allow for freedom of movement.

Silver foil over hi-density I3 print on back neck. Rbk Vector silver metallic weld on left sleeve. Ribbed neck and back neck taping Centre chest standard screen-print with silver foil over hi-density overlay Rbk Vector silver metallic weld on left sleeve Silver foil over hi-density I3 print on back neck New Designs 16 | P a g e . Ribbed neck and back neck taping look cool.Family Beyond Blood Tee      100% ringspun cotton.

So they follow mostly the technological development in same way which are I discussed in Adidas brand. Reebok SWOT Analysis Strength      Research and development Marketing Outsourcing Name recognition Financials Weakness    Dependency on Footwear sales Inefficiencies within Management Rely on Retail sales stores to sell. Opportunities  Asia 17 | P a g e . Reebok is a brand of Adidas group and both the brands are catering Sportswear.Reebok's Spring 2008 women's seamless running tops feature zones of X-Static® silver fibre.

3500 as per availability of that particular store. Prices vary according to product range. Care levels are available there. 400 upto Rs. Price starts from Rs. finishes. technology. classy to see. They have unique high quality fabrics.   Threat     College/Pro Sports Emergence of more Sporting events Women’s Marketplace Competition Sweat Shop Issues Manufacturing Capacity Global/Domestic Economies Quality of Product Both the brand Adidas and Reebok carter high quality product with variety of designs. Cost Comparison Reebok and Adidas have uniqueness for their quality. If we compare both the brand in respect of price level then we can see some of the product in same category in Adidas comparably low price than Reebok. 18 | P a g e . good to touch. good finishing. comfortable to wear. That uniqueness caters both the brands product to the higher price.

http://www.aspx http://www.com/en/ourgroup/brands/TaylorMade.References 1.gizmag. 2. 4.adidas-group.adidas.pdf http://www.reebok.adidas-group.com/en/ourgroup/assets/History/pdfs/History-e.com/en/ourgroup/brands/reebok.ht ml 7.adidas-group.com/go/3573/ http://www. 3.com/campaigns/techglossary/content/glossary/glossary_lower_com.aspx http://www.com/IN/product?modelId=ARWP9111&articleId=K13725 19 | P a g e .asp http://www.reebok.com/en/about_reebok/default. 6. http://corporate. 5.