B E N E N S O N S T R A T EG Y G R O U P 1000 Potomac Street, N.W., Suite 420 Washington , D .C.

20007
T E L 2 0 2 3 3 9 www.bsgco.com 6 0 6 0

To: Fr: Date: Re:

Interested Parties Pete Brodnitz October 2, 2012 Recent Polling Results

The results of our recent poll of likely general election voters in Hawaii show that with just over a month until Election Day Congresswoman Mazie Hirono holds a 17-point lead over former Governor Linda Lingle and comfortably receives over 50% of the vote. BSG polling accurately predicted Mazie Hirono’s 17% victory margin over Ed Case in the Democratic Primary. Hirono Expands Lead; Holds Majority In the race for U.S. Senate, Hirono leads Lingle by 17%. Hirono receives a majority of the vote (54%), while Lingle receives 37%, 1% volunteer another candidate, and 9% are undecided. When we push undecided voters to express a preference, Hirono’s lead increases to 18%. Hirono has more definite supporters (42%) than Lingle has total supporters (37%). Hirono’s current lead represents an increase from her 11% advantage in our July survey.

If the November general election for Senate were held today, and the candidates were Democrat Mazie Hirono and Republican Linda Lingle, for whom would you vote? (If don’t know) Which candidate do you lean toward? (If support a candidate) Will you definitely vote for Hirono/Lingle or probably vote for Hirono/Lingle?
All

Difference Democrat Mazie Hirono  Definitely Vote  Probably Vote Republican Linda Lingle  Definitely Vote  Probably Vote Other (vol.) Don’t Know Difference Democrat Mazie Hirono w/leaners Republican Linda Lingle w/leaners Other w/leaners Don’t Know w/leaners

+17
54 42 12 37 26 11 1 9

+18 56 38 1 5

Voters Believe Lingle Would Help The Republicans Gain a Majority in the Senate By more than 2-to-1, voters are more likely to believe that Lingle would be a vote for the Republican agenda in Washington than think she will be Independent.

Which of the following better describes Linda Lingle?
All

Difference
If elected, she will be a vote for the Republican agenda in Washington. If elected, she will be independent of the Republican Party in Washington Don’t Know

+31
60 29 11

Voters Say Lingle Is Running A Negative Campaign; Prefer Hirono On Key Attributes Voters give Hirono an advantage over Lingle on a number of different attributes, including education, standing up for the middle class, and understanding their challenges. By 45% to 20%, voters in Hawaii think Lingle is running a negative campaign.

Which candidate would you say this phrase applies to more?
Hirono Lingle Will improve and expand access to education Will stand up for the middle class Understands the challenges facing people like you Is running a negative campaign 55 58 50 20 27 32 36 45

Don’t Difference Both Neither Know (Hirono – (vol.) (vol.) (vol.) Lingle) 3 5 10 +28 3 2 5 +26 3 4 7 +14 12 11 13 -25

This memo covers the results of our research: 600 interviews with likely 2012 general election voters in Hawaii. All participants were registered to vote, had voted in the 2008 or 2010 general election or registered after the 2010 election, and were screened to ensure they are likely to vote in the 2012 election. The interviews were conducted September 18-20, 2012, with live callers. The margin of error is ±4.0%. BSG’s clients include Governor Tim Kaine (VA), Senator Jeff Merkley (OR), Congressman Adam Smith (WA), and President Juan Manuel Santos of Colombia. Peter Brodnitz, who conducted this survey, was named “Pollster of the Year” by the American Association of Political Consultants in 2007 for his work helping turn Virginia from Red to Purple. BSG’s final poll of the 2012 Democratic primary election accurately predicted a 17-point Hirono victory.

Hirono for U.S. Senate

2

Sign up to vote on this title
UsefulNot useful