online retailing is a form of e-commerce where by customer directly buy goods or services from a seller over the Internet

without an mediator. An online shop, e -shop, e-store, Internet shop, web-shop, web-store, online store, or virtual sto re evokes the physical analogy of buying products or services at a bricks-and-mo rtar retailer or shopping centre. The size of India's Online retail market was e stimated at US$ 435 billion in 2010. Of this, US$ 414 billion (95% of the market ) was Traditional retail and US$ 21 billion (5% of the market) was organized ret ail. India's retail market is expected to Grow at 7% over the next 10 years, rea ching a size of US$ 850 billion by 2020. Business intelligence is an umbrella term that refers to competencies, processes , technologies, applications and practices used to support evidence-based decisi on making in organizations. In the widest sense it can be defined as a collectio n of approaches for gathering, storing, analyzing and providing access to data t hat helps users to gain insights and make better fact-based business decisions. Like BI used for, analyze customer behaviors, buying patterns and sales trends, Measuring, tracking and predicting sales and financial performance, Budgeting an d financial planning and forecasting, Tracking the performance of marketing camp aigns, Optimizing processes and operational performance, Improving delivery and supply chain effectiveness, Web and e-commerce analytics, Customer relationship management, Risk analysis and Strategic value driver analysis Pentaho is an organization which offers the value added software & services that help customers archive the desired outcomes associated with their BI initiative when implementing Pentaho Business intelligence. Now-a-days online retailers must use technology to decrease the cost even throug h an uncertain economic scale. Online Retail has been area to considerable chang e in the last few years. Average incomes have gone op and its change a buying ha bits of customers. Globally Luxury brands also have launched their own stores, p rivate label goods are finding buyers, channels have proliferated, targeting cus tomers has become more difficult and the number of Stock Keeping Units in a stor e is impossible to manage without technology. Retailers must address these and a number of other issues to power growth. They need to use technology for operati onal excellence, manage regional preferences, improve customer satisfaction, and expose store merchandizing trends in real time for smarter business decisions. Business intelligence Addresses issues like business strategy planning, location wise analysis, quick response to market volatility, cash flow management and in ventory rationale, and merging data from varied internal as well as external sou rces. Through Business Intelligence online retails industry get some advantage i t s like. Align business with client needs, Differentiate from competitors, Optimi ze resource allocation, Input to decision support systems. R and Business Intelligence Rapidly, R is a becoming the tool of choice for statistical analysis, optimizati on, machine learning and visualization in the world of business. This trend will only escalate as more R analyst s transition to business from but wh ereas in academia R is often the central tool for analytics, in business R must coexist with and enhance mainstream business intelligence (BI) technologies. A m odern BI portfolio already includes relational databases, data integration (extr act, transform, load ETL), query and reporting, online analytical processing (OL AP), dashboards, and advanced visualization. The opportunity to extend tradition al BI with R analytics revolves on the introduction of advanced statistical mode ling and visualizations native to R. The challenge is to seamlessly integrate R capabilities within the existing BI space. This presentation will explain and de mo an initial approach to integrating R with comprehensive open source BI (OSBI) stage Pentaho Pentaho and BI Enterprise software vendor Pentaho has launched a new platform designed to help businesses to manage and analyses data. The company said that Pentaho Enterprise Data Services Suite can collect and manage data from multiple sources for use w ith business intelligence tools. The suite features 150 mapping objects, and inc ludes support for Hadoop, the open source framework designed to manage large-sca

le systems. Offered as an on-premise or web-based service, Enterprise Data Servi ces supports locally-based systems as well as data stored in cloud computing pla tforms. The result is a tool that can streamline the collection, analysis and presentati on of business data, according to Pentaho chief executive Richard Daley. "The capabilities of the Enterprise Data Services make Pentaho a more cost-effec tive alternative for the vast majority of cloud and data integration deployments ," he said. "Organisations continue to flock to Pentaho because we can deploy enterprise-cla ss data integration solutions much more quickly and for significantly less cost than old-school proprietary alternatives."

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