Nowadays, corporate social responsibility (CSR) is an important part of many bus iness organizations.

It is concerned with how a company tries to be beneficial t o all its stakeholder groups. Many companies today run businesses with CSR espec ially big companies. They try to involve in activities that will keep both the b usiness and social environment sound. In this paper, I will present how Starbucks Company has succeeded in a world of business with CSR. I. Underlying issues or major ideas and concepts Triple bottom line is the interactive thinking taking into consideration social, environmental and economic factors.

1. Economic No doubt in previous business, economics has influenced our world. Every company in all sectors has focused on the benefits or profits. Some organizations want to serve only shareholders or financial reports. But nowadays it is difficult to do this if companies think about merely their own benefits by ignoring social, environment and other stakeholders. Because it is short term strategies and the firms will face several impacts of organizations. In order to sustain economic b usinesses, companies should not only concern about benefits of financial forms b ut also ethnic firms have to care to people or society and environment as well. To develop economic sustainability, all companies have to rely on ethnic busines ses that they cannot run businesses without responsible stakeholders such as the ir staffs, customers or societies who affect directly to companies such as losin g image, profits of companies and so on. On other words, the ethicâ s company will re ceive a lot of economic benefits of organizations by using innovations to operat e their businesses which can increase the companiesâ benefits. For instance, reducin g the cost of productions, creating good qualities of products and good image of media including building long run relationship with stakeholders too. It might say these are win-win strategies. 2. Environment All mankind is involved with the environment. Everybody has used a lot of natura l resources in the whole life. Unfortunately, nowadays our environment is destro yed by people or corporations that might not care about it of which there are ma ny impacts on our planet such as increasing pollution around the world, wastes w ater, climate change etc. because we donâ t care about the environment enough. In ord er to protect the environment or ecosystem, we have to protect the environment b y reducing the use of natural resources because some resources can renew again b y using technological replacement such as using wind energy to produce electrici ty or recycle products and also can reduce companies cost as well. Moreover we h ave to protect environment at the same time by treating waste processes before s ending to the environment 3. Social Social development is one of the important parts in triple bottom line. It might be affected to economics and environment too. For organizations, they have to b e responsible communities both inside and outside because it has impact to devel oping companies by providing good environmental workplace, training skills, welf are, and human right. For outside organizations, it should make good relationshi ps with society by creating activities to support or help society such as donati ng money into communication or improving society to become better life etc. II. Relevance or contribution to the existing body of knowledge In terms of CSR Starbucks has good governance, ethical conduct and social respon sibility is core to their way of running business. Starbucks has driven to creat e and increase shareholder value. Starbucks also focuses on maintaining the rela tionship between stakeholders and their company. The definition of CSR in term o f Starbucks Company is conducting the business in ways that produce social, envi ronment and economic benefit for the communities. Starbucks has operated for the

Starbucks relies on fair competition laws and supports in free market. Approximately 70% of Starbucks stores in North America can recycle at least o ne kind of waste where has commercial recycling services around Starbucks stores . they are working in the company under Compliance 2009). products or markets with competitors or custome .A where could reduce energy only 1.On the other hand. irritation and so on . All of these a re long term strategies which make Starbucks successful. The corporationâ s policy is that running ethnic business and do ing the right thing are keys of Starbucksâ business. reducing operating cost. 2. However. rules or regulations of every country w here organization run businesses.4 million more than 2008 (Fiscal 2009 CSR annua l report). unfairness. Economic Starbucks Company is one of world class organizations that are successfu l in business today. which develops LED lightin g to replace halogen lighting. Environment The aim of Starbucks has plans to recycling all materials that needs to be recyc led in the stores and control waste collection including useable cups 25% in 201 5. By 2009 reus able cups had been served over 4. In order to ensue. 1. Moreover.7% from 2008 to 2009 (Examiner 2010). Attracting and retaining partne rs (how they call their employees). Starbucks tries to reduce its energy by cooperating with GE Company. Starbucks Company has followed the laws. all of those itâ s a few of r eal benefit of the company (Fiscal 2007 CSR Annual Report). all people and following the l aws of each country. S. Starbucks has to have agreement with competitors or suppliers under regulations such as not talking about price. Deserving children are supported financially for them to be able to go to school. Starbucks focuses on quality of products because customersâ health and safety are si gnificant for business. Water is a very important natural resource in the companyâ s business because it uses the water to make coffee and tea beverages. Starbucks can save the water about 150 gallons per store per day. Howev er. Moreover. The objective of Ethos water fund is help the children who cannot reach the clea n water by supporting 5 cents every bottle of Ethos Water. In the past. Moreover. Starbucks offers 10% discount to customers who bring in their own co mmuter mugs that they want to decrease environmental impact of cup. The LED lighting was installed 1. Starbucks has started this project by installing the manually operated hand-meter faucet all stores in U. the goal of Starbucks wants to reduce the energy 25% to use within 2010 and also they still looking forward to other innovative choices to decrease the ener gy (Fiscal 2009 CSR annual report). Starbucks continue to use technology to save the water such as dishwasher use wa ter less than one gallon of water per cycle(Fiscal 2009 CSR annual report). In 2009. s trengthening their supply chain and license to operate. Social Starbucks has paid the salary and compensation for partners (employees) based on hours laws and regulations that mean Starbucks offers the benefits fairly (Busi ness Ethics and Compliance 2009).000 people throughout the world to reach the clean water.S . In the Philippines. Company ensure ever process that is clean and hygienic i ncluding good service and facility in the shops (Starbucks Business Ethics and C ompliance). 3. customer loyalty. Starbucks has emphasized two issues that are preserving and developing energy ef ficiently. All partners (employees) have been treated with esteem and honor without insulti ng. the company operates ethnic business and follows officially permitted standards (Starbucks Business Ethics and Compliance).A.000 stores in U. Ethos water f und has offered 6 million US dollars to help 420. So far. which it has impacted to climate change. bias. it endeavors to provide quality of products and servi ce as well as good relationships to both suppliers and customers. the company operates business in many aspects by engaging environment. Starbucks works closely with local non-profit organization t o sponsor underprivileged children. Also.companyâ s stakeholders and including shareholders.

By utilizing innovative technologies to improve the effectiv eness in its processes. Starbucks is really concerned about affecti ng the environment. Starbucks has managed to create fair trade with its suppliers. I think that if a company wants to survive for a longer time. for example. III. customers. In terms of economics. (Starbucks Business Ethics and Complian ce). In terms of social strategies. they reduce costs and at the same time they are preservi ng the environment. Therefore. which refl ects on their brand. Letâ s take the environment.rs do not try to control the market etc. Thoughts and opinions on the underlying issues or major ideas and concepts Starbucks has ran its business by driving Corporate Social Responsibility (CSR) as a tool that covers the company in every sector of their business. by following the laws of each cou ntry. and even for their competitors. Starbucks is not only thinking about its benefits but als o for all parties related with their business. . It has made Starbucks very successful in its eco nomic situation. Starbucks has created a lot of activities to e ncourage communities and to create long term relationships with them. Starbucks has splendid strategies to cooperate wi th its partners and stakeholders. Corpora te Social Responsibility is a very important aspect that should be considered.