1.1 Definition of Cellular/Mobile phone:The Cellular telephone (commonly "mobile phone" or "cell phone" or "hand phone") is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones. Cellular telephone is also define as a type of short-wave analog or digital telecommunication in which a subscriber has a wireless connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span of coverage is called a cell. Generally, cellular telephone service is available in urban areas and along major highways. As the cellular telephone user moves from one cell or area of coverage to another, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is not to be confused with a cordless telephone (which is simply a phone with a very short wireless connection to a local phone outlet). A newer service similar to cellular is personal communications services(PCS).

1.2 Meaning of Consumer Behaviour:Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.

1.3 Stages of the Consumer Buying Process :Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, determined by the degree of complexity...discussed next. The 6 stages are:

1. Problem Recognition (awareness of need)--difference between the desired
state and the actual condition. Deficit in assortment of products. Hunger--Food. Hunger stimulates your need to eat. Can be stimulated by the marketer through product information--did not know you were deficient? I.E., see a commercial for a new pair of shoes, stimulates your recognition that you need a new pair of shoes.

2. Information search —
o Internal search, memory. o External search if you need more information. Friends and relatives (word of mouth). Marketer dominated sources; comparison shopping; public sources etc. Hungry, want to go out and eat, evoked set is o Chinese food o Indian food o burger king etc

3. Evaluation of Alternatives -- need to establish criteria for evaluation,
features the buyer wants or does not want. Rank/weight alternatives or resume search. May decide that you want to eat something spicy, Indian gets highest rank etc. If not satisfied with your choice then return to the search phase. Can you think of another restaurant? Look in the yellow pages etc. Information from different sources may be treated differently. Marketers try to influence by "framing" alternatives. 4. Purchase decision -- Choose buying alternative, includes product, package, store, method of purchase etc 5. Purchase -- May differ from decision, time lapse between 4 & 5, product availability. 6. Post-Purchase Evaluation -- outcome: Satisfaction or Dissatisfaction. Cognitive Dissonance, have you made the right decision. reduced by warranties, after sales communication etc.After eating an Indian meal, may think that really you wanted a Chinese meal instead.


Financial Highlights
Sales Income Net Profit Margin Return on Equity Debt/Equity Ratio 55.36 Bil 1.20 Bil 0.63% 6.53% 0.40

Key People
• Chairman: Jorma Ollila • President, CEO, and Director: Olli-Pekka Kallasvuo • EVP and CFO: Richard A. (Rick) Simonson

Industry Information
Sector: Technology Industry: Communication Equipment

Top Competitors
• Telefonaktiebolaget LM Ericsson (eric) • Motorola, Inc. (mot) • Samsung Electronics Co., Ltd.

1.4(i) History of NOKIA:-

 Established in 1865 as a wood-pulp mill by Knut Fredrik Idestam on the banks of Nokianvirta River in Finland.  Finnish Rubber Works acquired Nokia Wood Mills, Telephone and Telegraph Cables.  Nokia Corporation created - 1967 -paper products- car tires- personal computers-cables.  Nokia began developing the digital switch (Nokia DX 200) which became a success.  1991 Nokia - agreements to supply GSM networks - nine European countries.  August 1997 Nokia - GSM systems to 59 operators in 31 countries.

1.4(ii) The Vision of Nokia:―Our vision is a world where everyone can be connected. Our vision is to ensure that 5 billion people are always connected at any given point and to achieve 100 fold more network traffic.‖

1.4(iii) Nokia Today:-

 Head office in Finland; R&D, production, sales, marketing activities around  the world.  World‘s #1 manufacturer of mobile devices, with 38% share in 2007 112 262  employees.  Sales in more than 150 countries.

1.4(iv) NOKIA FIRST IN TELECOMMUNICATIONS:The world‘s first international cellular mobile telephone network NMT was opened in Scandinavia in 1981 with Nokia introducing the first car phones for the network. The world‘s first NMT hand portable, the Nokia cityman was launched in 1987. Year 2003: Nokia announce that the world‘s first CDMA 2000R 1xEV-DV high speed packet data phone call was completed at Nokia‘s CDMA Product Creation Centre in San Diego. Year 2004: Using Nokia‘s CDMA Dual -Stack handset, Nokia demonstrated the Industry‘s first Mobile IPv6 call at the 3G World Congress Convention and Exhibition in November.In October Nokia and Telia Sonera Finland successfully conducted the world‘s first EDGE-WCDMA 3G packet data handover in a commercial network. Achieving a first for the Asia-Pacific region, Nokia, Media Corp Technologies, M1 and the Media Development Authority of Singapore jointly showcased a live end-to-end mobile phone TV broadcast over a DVB-H (Digital Video Broadcast – Handheld) network at the Nokia Connection event in Singapore. Year 2005: The Nokia 6630 imaging smart phone has as the first device in the world achieved global GCF 3G WDCMA certification. The certification was achieved based on the requirements defined by Global Certification Forum (GCF), an independent industry body which provides network compliancy requirements and testing for GSM / WCDMA mobile devices.

CELLULAR:A type of wireless communication that is most familiar to mobile phones users. It‘s called ‗Cellular‘ because the system uses many base stations to divide a service area into multiple ‗Cells‘. Cellular cells are transferred from base station to base station as a user travels from cell to cell. A cell phone is a type of two-way radio. In 1947, AT & T proposed that the FCC allocate a large number of radio spectrum frequencies so that widespread mobile telephone service would become feasible and AT & T would have an incentive to research the new technology. WIRELESS STANDARDS ANALOG SERVICE:A method of modulating radio signals so that they can carry information such as voice or data. Analog cellular phones work like a FM radio. The receiver and transmitter are tuned to the same frequency, and the voice transmitted is varied within a small band to create a pattern that the receiver reconstructs, amplifies and sends to a speaker. The drawback of analog is the limitation on the number of channels that can be used. DIGITAL SERVICE:A method of encoding information using a binary code of 0‘s and 1‘s. Most newer wireless phones and networks use digital technology. In digital, the analog voice signal is converted into binary code and transmitted as a series of on and off transmissions. One of digitals drawbacks is that there are three digital wireless technologies, CDMA, TDMA, and GSM. Phones that work with one technology may not work on another. TDMA IS-136 (TIME DIVISION MULTIPLE ACCESS):It is an update to TDMA IS-54, also called Digital AMPS or D-AMPS. Released in 1994, TDMA IS-136 uses the frequency bands available to the wireless network and divides them into time slots with each phone user having access to one time slot at regular intervals. TDMA IS-136 exists in North America at both the 800 MHz and 1900 MHz bands. Major US carriers using TDMA and AT & T wireless services, BELL SOUTH and SOUTH WESTERN BELL. CDMA IS-95 (CODE DIVISION MULTIPLE ACCESS):It is based on a form of spread spectrum technology that separates voice signals by assigning them digital codes within the same broad spectrum. CDMA type technology was used in military communication systems because it was resistant to interface from enemy signals. The Qualcomm Corporation began developing a CDMA wireless system in the late

1980‘s that was accepted as a s tandard in 1993 and went into a operation by 1996. CDMA also exists at both the 800 MHz and 1900 MHz bands. The major US carriers using CDMA are AIR TOUCH, BELL ATLANTIC / NYNEX, GTE, PRIMECO and SPRINT PCS. GSM (GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS):It is based on an improved version of TDMA technology. In 1982, the conference of European posts and Telecommunications (CEPT) began the process of creating a digital cellular standard that would allow users to roam from country to country in Europe. By 1987, the GSM standard was created based on a hybrid of FDMA (Analog) and TDMA (Digital) technologies. Major carriers of GSM 1900 include omni point, Pacific Bell, Bell South, Sprint Spectrum, Microcell, Western Wireless, Powertel and Aerial.

DIFFERENT TECHNOLOGY:(a.)BLUETOOTH TECHNOLOGY:It is a technology for wireless communication between devices. It‘s based on a lowcost short-range radio link. Unlike infrared, you don‘t have to point devices directly at each other, or even have both devices in the same room. Blue tooth can initiate connections automatically with paired devices, so you don‘t even have to think about it. And no, you don‘t have to pay for a Bluetooth connection, no matter how much data you transfer (b.)GPRS TECHNOLOGY:General Packet Radio Service is a technology that allows your phone to transfer data at moderate speeds. GPRS lets you send data faster than over a GSM data network, and it‘s also a lot more efficient. But ―data‖ sounds pretty vague. To use GPRS, you need a phone that supports it, a subscription from your network operator that supports GPRS, and the proper settings. GPRS does what it says: it sends ―packets‖ of data over a radio wave (on GSM network). (c.)EDGE TECHNOLOGY:Enhanced Data rates for Global Evolution (EDGE) enables data connections three times faster than GPRS within the same multi slot class. Like GPRS, you‘re billed for the data you transfer, not for the time you spend connected. To use EDGE, you need a phone that supports it, a subscription from your network operator that supports EDGE, and the proper settings. EDGE is based on General Packet Radio Service, which sends ―packets‖ of data over a radio wave.

(d.)JAVA TECHNOLOGY:JAVA is both a programming language and a software platform, and its used to create and run applications for Nokia phones. With JAVA applications, your phone can do more of the things you‘d like it to do. Downloading and installing applications is a relatively simple process (as is uninstalling them), and there is a wide range of applications available. (e.)MMS TECHNOLOGY:MMS stands for Multimedia Messaging Service, a technology that allows you to create, send and receive text messages that also include an image, audio, and / or video clips. MMS messages are sent from one mobile phone to another, or to an email address. Multimedia Messaging enriches your mobile messages in much the same way as inserting photos or changing fonts and colours does in email – it‘s both useful and expressive. (f.)MOBILE BROWSING TECHNOLOGY:A mobile browser is simply any program that lets you access and read content on a network from a mobile device – usually the Internet or some other mobile network service. Many new Nokia models come with an integrated XHTML or even HTML mobile browser, giving you the chance to surf without being chained to a desktop computer. Today‘s mobile browsers give you richer colours and faster browsing than the original mobile browsers, and most importantly, a way to access the web at your finger tips.

1.5(v) FUTURE OF NOKIA:By the year 2012 a quarter of all content will be user-generated and passed between friends, rather than being created and distributed by today's media brands, according to interviews with "trend-setting consumers". The Future Laboratory spoke to 9000 consumers on behalf of Nokia, all of whom are described as "active users of technology" and thus can be trusted to tell us what the world's going to look like. As Nokia's Vice President, Multimedia, Mark Selby describes it thus: "We think it will work something like this; someone shares video footage they shot on their mobile device from a night out with a friend, that friend takes that footage and adds an MP3 file - the soundtrack of the evening - then passes it to another friend. That friend edits the footage by adding some photographs and passes it on to another friend and so on." Immersive Living reflects the way people are always on-line, while Geek Culture is a reflection of how everyone wants high-tech toys these days - at least, all the people interviewed for this study. G Tech is technology for girls apparently not just technology for boys painted pink - and Localism sees users taking pride in content produced by their locality.

1.5(vi) Nokia mobiles

1.5(vi) Nokia Increases Profit and Market Share:OLLI-PEKKA KALLASVUO, NOKIA CEO: In Q1, Nokia delivered both year-on-year net sales and operating profit growth. We continue to face tough competition with respect to the high end of our mobile device portfolio, as well as challenging market conditions on the infrastructure side. Nokia‘s first quarter 2010 reported operating profit increased to EUR 488 million, compared with EUR 55 million in the first quarter 2009. Nokia‘s first quarter 2010 non-IFRS operating profit increased 60% to EUR 820 million, compared with EUR 514 million in the first quarter 2009. Nokia‘s first quarter 2010 reported operating margin was 5.1% (0.6%). Nokia‘s first quarter 2010 non-IFRS operating margin was 8.6% (5.5%). Operating cash flow for the first quarter 2010 was EUR 1.0 billion. The operating cash flow for the first quarter 2009 was EUR 0.3 billion. Total cash and other liquid assets were EUR 9.7 billion at end of the first quarter 2010, compared with EUR 8.1 billion at the end of the first quarter 2009. At the end of the first quarter 2010, Nokia‘s net debt-equity ratio (gearing) was –31%, compared with -14% at the end of the first quarter 2009. Nokia is taking measures to mitigate the impact on its business of the disruption to air traffic caused by the spread of ash following the volcanic eruption in Iceland.

1.5 MOTOROLA :1.5(i) Company Profile:Motorola Inc. Type Public (NYSE: MOT) Founded 1928 Headquarters Schaumburg, Illinois, United States Key people [1] Greg Brown, President and Co-CEO Sanjay Jha, Co-CEO Industry Telecommunications Products Embedded systems Microprocessors Mobile phones Two-Way radios Networking Systems Employees 66,000 (2008) Financial Highlights Total cash* of $8.5 billion, Increase $455 million Mobile Devices sales of $1.6 billion, shipped 8.5 million handsets, including 2.3 million smartphones; operating loss of $192 million Networks sales of $896 million; operating earnings of $112 million Home sales of $838 million; operating earnings of $20 million


1.5(ii) MOTOROLA Electronics :A wholly owned subsidiary of MOTOROLA Electronics was established in January, 2003 after clearance from the Foreign Investment Promotion Board (FIPB). The trend of beating industry norms started with the fastest evernationwide launch by MOTOROLA in a period of 4 and 5 months with the commencement of operations in May 2003.MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 2004, with an investment of Rs 500 Crores. During the year 2001. MOTOROLA is poised to surpass its turnover target of Rs. 2700 Crores this year and clock a turnover of Rs. 3000 Crores. MOTOROLA Electronics India is the fastest growing company in the consumer electronics, home appliances and computer peripherals industry today. MOTOROLA Electronics is continually providing superior technology products & value for money to over 50 lac households in India. Mr. Reese Schroeder, Managing Director, MOTOROLA Electronics said, "I am extremely pleased with our performance in 2006 as we have been able to sustain growth during a year of slowdown in the consumer electronics and home appliances industry." He added, "Our growth record has led us to expand manufacturing presence in India. We have accordingly reinforced our sales and distribution network through the concept of area offices to reach out more Indian consumers in semi urban and rural India.

1.5(iii) History of MOTOROLA:-

 The foundation for Motorola was laid by an resident of Illinois, state in north-central United States. Paul V. Galvin& Edward Stewart starting with a storage battery in 1921.  Galvin, then began working on a new car radio receiver in 1929 & introduced the world's first commercially feasiblecar radio. The product was named Motorola, a combination of the words of "motor" and "victrola."  Later, the company created a hand-held, two-way radio, known as the "handie-talkie," for the U.S. military  They made the equipment that carried the first words from the moon in 1969.  They led the communications revolution with the first commercial handheld cellular phone in 1983 and the first all-digital high-definition television (HDTV) in 1990.

1.5(iv) About MOTOROLA:Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories.Motorola had sales of US $36.6 billion in 2007. For more information about company, our people and our innovations, please visit


 Winner: CNET People‘s Voice Award, ROKR E8, Consumer Electronics Show (CES), 2008  Winner: CNET Best of CES, Cell phones and Smartphones category, ROKR E8, Consumer Electronics Show, 2008  Winner: Top 20 Products of CES — Editor's Choice Award, ROKR E8, Popular Mechanics magazine, 2008  Winner: Best of CES 2008: Best Cell Phone, ROKR E8, LAPTOP magazine, 2008  Winner: 2008 CES Best of Innovations Design and Engineering Award, headphones category, MOTOROKR S9, Consumer Electronics Show, 2008  Winner: Best of CES, Bluetoothョ transfer category, Motorola T815, Smartphone-based navigation system featuring MOTONAV, Bluetooth Special Interest Group (SIG), 2008  Best Ultra Low Cost Handset, 3GSM Global Mobile Awards, 2006  Winners: MOTORIZR and MOTOKRZR K1m, International CES Design and EngineeringAwards, 2006  Winners: Motorola/Burton Audex jacket and Motorola/Oakley RAZRWIRE, International CES Design and Engineering Awards, 2006  Best of What's New: MOTO Q, Popular Science Magazine, 2006  Unique Product Winner: Motorola Audex Protective Gear, Bluetooth SIG Best of CES Awards,2006  First Place Hardware/Mobile Phone: SLVR L7, CTIA Wireless E-tech Awards, 2006

1.5(v i) Motorola’s Changing Marketing Strategy:Motorola is changing its marketing practices for its next set of handsets, according to this Ad Age interview with Casey Keller, chief marketing officer of the handset manufacturer. Motorola will keep its ―Hello Moto‖ tagline as well as promote subbrands like the Rokr and Razr. Perhaps the biggest change is behind the scenes, where Keller is ―unraveling‖ the marketing model established by his predecessor. That model involved having a lot of agencies around the world—Keller has ―returned to a more traditional agency relationship with ―more focus‖ and ―more longer-term partners—two to three agencies on a worldwide base who understand us‖. Job Cuts: Analysts claim Motorola is also planning more job cuts, reports RCR News. ―Motorola CFO Thomas Meredith indicated the company ―would announce additional downsizing and restructuring‖, most likely on May 30 or 31, ... Motorola would target cost savings ―at least as large‖ as the $400 million the company cited when it announced 3,500 layoffs in Januar.

1.5(vii) Motorola’s product:It includes;  Software-enhanced wireless telephone, Two-way radio, messaging andSatellite communications products and systems, Networking and Internetaccess products for consumers, Network operators and commercial, Government and Industrial customers.  Embedded semiconductor solutions for customers in the consumer, Networking and Computing, Transportation, and Wireless communications markets.  Electronic systems for Automotive communications, Manufacturing systems, Computer & consumer markets.

1.5(viii) Mobiles of Motorola:-

Objectives of the Study:The subject matter for this research Project is to study the consumer behaviour towards the NOKIA &MOTOROLA mobiles. This project consists of different objectives. They are as follows:  To know about the consumer preference level associated with NOKIA & MOTOROLA mobiles.  To find out the customer satisfaction towards NOKIA & MOTOROLA.  To know which advertisement media puts more impact on the buying decision of customer.  Determining the consumer behaviour towards NOKIA & MOTOROLA.


Motorola Vs. Nokia
While the Finnish phone maker has updated its handset portfolio at the high end to compete better with Motorola's super-successful Razr phone, the refresh has been less than inspired. ... "[Nokia's] high-end phones are small, but they're boxy. Motorola's high-end [models] are thin and slick." ... Motorola went for the wow effect, creating gotta-have-it phones. Now, Nokia is playing catch-up. "It all comes down to innovation and product development," says Hoffman. "Right now, Motorola is head and shoulders above Nokia in creating products that consumers desire. Nokia has maintained their market share, but they're using price and marketing dollars as the weapon." ... Surely the the RAZR was a brilliant move... Something as simple as naming a phone Razr has created enormous buzz for the company, says Kelleher. Granted, the Razr is a sleek little piece of telephonic technology, but the branding has given the phone cache. Kelleher makes a good point. When you mention Razr, people know what you're talking about. Just try and picture what the Nokia N73 looks like. Great point. But just a piece of anecdotal evidence- the Nokia brand is still quite strong in Asia. And according to The Motley Fool, Nokia's pushing hard into emerging markets with low-cost phones, which while hitting margins, are building presence for the long term. 34% increase in handset volumes versus a 25% sales increase. ... To find growth, Nokia is venturing into emerging markets, such as China and Russia. ... Nokia is looking out for the long term by penetrating emerging markets. But it will take some time for the margins to improve as these consumers upgrade to premium handsets. Nokia appears to have positioned itself well because gaining recognition in these markets while they're still developing will give it an important market

presence moving forward Nokia's strategy may be more sustainable than Motorola's "Wow!" strategy if it succeeds in building deep moats in emerging markets. Popularity of fashion and design can be fleeting, a fact which Nokia now knows well. Also, one weakness I've noticed in the RAZR currently is that it lacks many advanced functions which new smart phones have. And smart phones are no longer huge and boxy- and no longer for techies. While the RAZR had enough features for its time (and perhaps less-technologically-advancd US mobile phone market), Motorola shareholders should hope that Motorola features enough advanced features in its upcoming, well named SLVR and PEBL. This is because for fashionable technology, especially in emerging markets I feel, the prestige and allure of a product is built upon both its look and its array of the "newest" features, even if most functions are never used. It would also be interesting to see Motorola's share of sales inside and outside the US, versus Nokia. Motorola could be overly US-dependent... perhaps for another post. Conclusion Moto is gaining great grounds in emerging market like India, China and South America. Though Nokia has a well-established market here; Motorola is making great in-roads into Nokia's shares by an array of products like SLVR, PEBL, SLIM and RAZR strongly backed by an aggressive marketing strategy and competitive pricing.


3.1 Scope of the Study :As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products, product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumer‘s needs, but the marketer‘s objectives. The scope of my study restricts itself to the analysis of CONSUMER BEHAVIOUR, perception of NOKIA & MOTOROLA.

3.2 Time period of the Study :The present study is undertaken during the months of 2010.

3.3 Research Design :The study is a descriptive in nature. For the purpose of present study a related sample of population was selected on the basis of convenience.

3.4 Data Collection :The data, which is collected for the purpose of study, is divided into 2 bases: Primary Source: The primary data comprises information survey of ―Comparative study of consumer behavior towards Nokia and Motorola‖. The data has been collected directly from respondent with the help of structured questionnaires. Secondary Source: The secondary data was collected from internet and books.

3.5 Sample Size & Design :A sample of 20 people was taken on the basis of convenience. The actual consumers were contacted on the basis of convenience sampling.

3.6 Tools and Techniques of Analysis :Percentage methods has been used for analysis the data.

3.7 Limitations of the Study :-

 The findings of the study will be based on opinion of the respondents, which may be based.  The study is confined to Patiala,mohali.  Lack of time and finance may prevent from carrying out in depth study.



No. of Customers of NOKIA above 200 millions No. of Customers of MOTOROLA near 85 millions





NOKIA APPROACH is More flexible to diversify approach is more
Its product line risky as they Depend.

MOTOROLA APPROACH is more risky as they on single ―big hits‖.

1. Do you have any mobile phone? PARTCULARS NUMBER YES 20 NO 0 %AGE 100 % 0%

INTERPRETATION: All the respondents had mobile phone 2. How many mobile phones do you have? PARTICULARS NO. OF RESPONDENTS 1 2 3 3+ 14 6 0 0

INTERPRETATION: Out of 20 respondents 14 says that they had 1 connection while 6 were having 2 connections. 3. Which mobile are you using? PARTICULARS Nokia Motorola INTERPRETATION:


Out of 20 respondents 14 were using NOKIA while 6 respondents were using MOTOROLA . 4. Are you satisfied with the services? PARTICULARS YES NO


INTERPRETATION: Out of 20 respondents 16 respondents were satisfied with the services of there particular mobile while only 4 were not satisfied. 5. Which facility attracts you most? PARTICULARS NOKIA PRICE MEMORY STYLE BATTERY OTHERS 13 17 11 15 14

MOTOROLA 7 3 9 5 6

INTERPRETATION Out 20 respondents most of the respondents prefer Nokia then Motorola and others. 6. Which advertisement media puts more impact on your buying decision? PARTICULARS NO. OF RESPONDENTS T.V MAGAZINES NEWSPAPERS INTERNET RADIO LEAFLETS OUTDOOR 13 1 3 2 0 0 1



INTERPRETATION: Out of 20 respondents 13 gets aware of mobiles by T.V, 2 by internet,3 by news papers, 1 by outdoor while 1 by magazines. 7.From how long you are using this particular service mobile? PARTICULARS NO. OF RESPONDENTS 1 YEAR 2 YEARS 3 YEARS MORE THAN 3 YEARS 2 3 8 7

INTERPRETATION: Out of 20 respondents 2 were using there particular mobile since 1 years, 3 since 2 year, 8 since 3 years while 7 were using there mobile from more than 3 years. 8. Would you like to change your current mobile in future? PARTICULARS NO. OF RESPONDENTS YES NO 9 11

INTERPRETATION: Out of 20 respondents 11 did not want to change there current while 9 respondents want to change there mobile. 9.Is the design of a mobile phone important for you ? PARTICULARS NO. OF RESPONDENTS YES,OF COURSE I DON‘T CARE NOT AT ALL 6 8 6

INTERPRETATION :-Out of 20 resppondents, 8 did not care about this thing,6 said yes they can,and 6 said no. it does not matter.

10.What would you be willing to pay for a mobile phone ? PARTICULARS NO. OF RESPONDENTS LESS THAN 10,000 10,001 TO 20.000 20,001 TO 30,000 MORE THAN 30,000 9 6 4 1


5.1 CONCLUSSION:NOKIA:Price Rs. 1200 to 50,000 For Distinctive, value for money Against Uninspiring style, no fun to use. Conclusion: At its price, the NOKIA gives more luxury per mobile than others. The distinctive styling. Well- equipped body give it an up market. However, a week sound quality and an unimpressive video experience was serious drawbacks. but it improves himself by launching N-Series handsets which is most successful for the music lovers a sthere a good sound quality. MOTOROLA: Price Rs.1000 to 42000 For price, battery, memory, Against Bland styling. Conclusion: The MOTOROLA has to Sets the performance bench mark. With increase the out look of the brand. it combines a strong design, superb bettery,with low prices.But Motorola not psatisfying the customer‘s needs as like small display,low battery, graphics low quality etc.

5.2 important finding of the study:-

 Few years back mobile phones were not common among the consumer. But with the mobile revolution now we can find almost every consumer with mobile phone.  Most of the consumer prefers NOKIA then MOTOROLA and least prefer other.  Most preferred mobile company amongst the consumer is NOKIA and the  least preferred company is MOTOROLA. Mostly the consumers are satisfied with the services provided by thedifferent mobile companies.  Maximum numbers of respondents were attracted towards the price & battery and the least like the style and memory.

T.V. and newspapers are the best media advertisements that put more impact on the consumer buying decisions.  Maximum number of consumer are loyal to there particular service providers and they were using there mobile since 1 to2 years.

5.3 Suggestions:5.3(A) NOKIA:It has harsh low sound & video quality that some could find it unexciting. And high price is also a drawback for it .its price should be in reach of a middle men. And style will be increased.The co. should also reduce their prices to reach their sets to every economical class. 5.3(B) MOTOROLA:Its low memory and low battery back are its drawbacks .at its price it has distinctive style well, increase the memory status and the quality of the battery.

   Marketing Research – G. C. Beri Research Methodology – C.R Kothari Principles of Marketing – Philip Kotler

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