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DEEZER ANNOUNCES PARTNERSHIP WITH SUNDOWN FESTIVAL PARTNERSHIP WITH IRELAND’S ELECTRIC PICNIC ALSO ANNOUNCED

Deezer, one of the world’s premier music streaming services has partnered with Sundown Festival, the East of England’s most progressive live-music event of the summer. Taking place this weekend, 1 - 2 September at the Norfolk Showground, the Sundown Festival features an eclectic line-up from pop favourites Olly Murs, Pixie Lott and Dianna Vickers to the hottest names in grime and dance including Labrinth, Chase & Status and Ms Dynamite.

A Deezer partnership with Ireland’s Electric Picnic has also just been announced, a truly unique Irish festival, set amid the rolling lawns of Stradbally Hall, Co. Laois, just 50 minutes from Dublin. The event takes place from 31 August - 2 September and encompasses great music, art, theatre and comedy, headline acts include The Cure, The Killers and Sigur Rós.

These two festival partnerships are the latest in an exciting summer for Deezer which has also seen them team up with 1-2-3-4 Shoreditch Festival (taking place September 1) Shoreditch’s Summer Rites Festival (taking place September 2) and the Manchester Jazz Festival which took place from July 13 – 21.

The Sundown partnership will comprise of an exclusive Sundown Festival Deezer radio channel, showcasing tracks from artists performing at this years’ Sundown Festival as well as the inclusion of Deezer album widgets on artist pages of Sundownfestival.co.uk. As with all Deezer widgets, music will play instantly, directly from the page with no need to open a separate tab or requiring the user to download any software. Users will be able to listen to tracks from this year’s and previous years’ line-up here: http://www.deezer.com/en/radio/radio-3561

Sundown Festival this year will also introduce a new Deezer Lounge, where festival-goers can discover more about Deezer while relaxing between performances.

In addition to the main and arena stages, this year’s Sundown Festival will incorporate a series of ‘after-hours’ warehouse parties, which will be held in association with Deezer.

Deezer will also run an exclusive Sundown Festival promotion, offering Deezer users the chance to win fantastic Sundown Festival prizes, including: weekend camping passes and VIP weekend tickets.

Mark Foster, MD of Deezer UK and Ireland said:

“The Sundown and Electric Picnic festival

partnerships underline how keen we are to work with the best festivals around the UK and Ireland. The live music sector is an enormously vibrant and important part of today's music business, and linking Deezer to it makes sense on many levels. We're already versed in bringing the pleasure of live music to our users, like our live-streamed gigs in the past year - from Emeli Sandé and Rizzle Kicks at our launch party to Totally Enormous Extinct Dinosaurs live from Koko. With these partnerships, we'll bring the Deezer experience to festival-goers, whether it's in a field or online. We're also adding value to our subscribers' experience by offering festival prizes and content curated by the festival. “

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About Deezer Deezer is a market leader in music streaming worldwide with 23 million users across 91 territories, 1.5 million Deezer subscribers, more than 900,000 Facebook fans and 400,000 Twitter followers. Deezer's users can enjoy discovering new music every day as well as unlimited streaming and downloads of a catalogue of 18 million tracks. Deezer's music services do not rely on software downloads and are available on PC/Mac, all smartphones and many connected devices. In September 2011, Deezer announced a partnership with Facebook, an important international step that allowed Deezer to integrate its services into the world's largest social network. On December 8th 2011, Deezer began its worldwide roll-out except in Japan and the US.

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