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Date of Submission 26/01/2009
TABLE OF CONTENT
Page no. I
Chapter – 1
Introduction Scope and limitation of the report Methodology of the study
Chapter – 2 Chapter – 3
COMPANY OVERVIEW Market Situation Supply Chain of Kalon Electronic Ltd ROLE OF IMPUTER ROLE OF MANUFACTURE ROLE OF WEREHOUSE ROLE OF DISTRIBUTOR ROLE OF SUPPLIER ROLE OF RETAILAR
Chapter – 4
ENVIRONMENTAL SITUATION ACTION PROGRAM IMPLEMENTATION & CONTROL SWOT ANALYSIS CONCLUSION Kalon Electronics Ltd. Addresses and BIBLIOGRAPHY
Chapter – 1
Kalon Electronic Ltd is newly introducing company in electronic sector. They are giving concentration in electronic sector. We can expect that Kalon would be able to compete in this sector because Kalon is lower cost product. Kalon is a Chinese product in Bangladeshi Organization and we always expecting better quality. So at introduction Kalon needs to launch a proper and effective marketing plan. Prepared report on “Marketing Plan of KALON Electronics Ltd”.
Scope and limitation of the report
There are some sever information limitation. Problem of limitation of time and knowledge of prepare of this report. We found it hard to the reach to the enough knowledgeable people. We are fresh people in this field, that the way we have to work hard to hard to prepare this report.
Methodology of the study
It explains sources of data to prepare the report. The following sources of data we used-
Primary Source of data:
A very little primary source of data has used while preparing this report, as well as secondary data has been used. We go for show rooms of some existing Kalon shop. Secondary
data: It included the external sources from where information was collected:
Head office in Doynic Bangla, Polton.
Data processing analysis: Analysis of data has been carried with the help of computer.
To compute this report some computer application package has been used, such as MS words, MS Excel has been used at the time analyzing and interpreting the data and for making graph. MS word has been used to write the report.
Objective of the Report:
The objectives of the report as summarizing as follows: To have analysis of current market situation procedure. To have analysis of electronic product in Bangladesh. To have analysis of problems of electronic product in Bangladesh. To have analysis of prospect of the product.
Chapter – 2
Kalon Electronics Ltd. was Bangladeshi Company now introducing last six month. but the company has some story behind establishment. 24 years ago Mir Abdur Razzaque open a electronics shop which name is Sigma Electronics in Khulna AC market. After some year he opens another shop in Shib Bari. In 2007 he expending his business and he had 10 shops in Bangladesh. In 2008 Mr.razzaque thinks he want to format a company which works in Bangladesh for electronic product. He need financier for financing for this company. G M Khokon Khan is interested to finance this company. And they spend their business in Bangladesh. They formatted Kalon Electronics Ltd. in 2008, September. Now they have 10 show rooms in Bangladesh. Kalon provides customer various types of electronic product. Tele Vision, Refrigerator, Air Condition, Stabilizer, Micro Oven etc. One product they producing for own production which is Stabilizer. Kalon main goal is to achieve a better and reasonable market share and profitability in the electronics market. As a Managing Director Mir Abdur Razzaque has to prepare a marketing plan to lunch and achieve the market share. In 2009 Kalon’s marketing plan seeks to generate a significant Company through sales and profit.
Chapter – 3
The primary buyer is middle income consumers in Bangladesh. In the view of lower income people they are providing electronic product. The last six month Kalon successful for selling their product. Kalon are selling 4000 Refrigerator with Stabilizer, 1200 TV and some Micro Oven. There sell in last counted above 8 core.
Supply Chain of Kalon Electronic Ltd
Kalon Electronics Ltd wants to reputed company in the electronics company. Because of that there owner and staffs are every time commented about that. Its distribution strategy in electronic sector id highly appreciated. Through it is like to introduce many products in the product line. Its distribution system, in some respect changing and modification comes in play. Kalon has it distribution show rooms; participate in tread shows, having some discount shops and through mail orders by which it could easily get near of the actual as well potential customers. Supply chain of the Kalon Electronics: Imputer Manufacture Warehouse
ROLE OF IMPUTER
Kalon main product is imputing from china. Impute manager will goes in china to saw the severa company product then any product is match their demand and matching their category then they came in Bangladesh.
After that the imputer cell a meeting with board of chairmen and managing director to which product is buying. Then they imputer connect with the manufacture in china and providing LC to buy the product. The imputer using the system Free on board (FOB) is to buy the product. Imputer providing there Kalon monogram which is attested in the product before comes in Bangladesh. Extra facilities of Kalon Electronics are they have own transportation which is using imputer for buy the product.
ROLE OF MANUFACTURE
The main production house of Kalon electronics in Bangladesh is in Dhaka. They only producing Stabilizer, all the necessary machineries are technologies are available in Dhaka office collects only the main raw materials from China and rest of the materials are available in Bangladesh. As a manufacture Kalon electronics conduct the following activities in Bangladesh. •
Collects main raw materials from China. Production line used the peoples who are experienced and special in produce the electronic product. Using their own logo and monogram. Established divisional warehouse and store product for distributor.
ROLE OF WEREHOUSE
The role of ware house is to lorded the product is safely. The warehouse is respected areas maintained regular communication with the imputer and manufacture. They generally use their
own transportation vehicles like heavy track, lorry or others vehicles to bring the product from manufacturer. Manufacturer is generally store product on the basis of distribution order.
ROLE OF DISTRIBUTOR
Most of the cases distributor generally works under supervision of show room controller. Distributor plays the most impotent role in supply channel. The more the distributor is effective the more the supply chain effective. Distributor called the heart of the chain because•
Distributor should have the ability to predict demand. They have to motivate the retailer. The capacity to provide the product in due time. Replacing the product on the basis of customer demand. Fulfilling the target sale. Report the wholesaler about the current market situation.
• • •
ROLE OF SUPPLIER
Supplier is the one of the major role in supply chain. They have responsible for providing the product within due time. Supplier has to ensure the distributor to providing the product safely.
ROLE OF RETAILER
Retailer is the last channel member by which the product reaches to ultimate customer or consumer. Retailed faces the direct positive or negative reaction of consumer. So they also play impotent role of•
Decorate the shop nicely to attract the people. Predict and measure the demand of verities of products. Try to meet every need of ultimate consumer. Make order for distributor according to demand.
Inform distributor as well as manufacturer about the product.
Chapter – 4
This section describes broad micro environmental trends – Demographic, Economic, Technological, Political-Legal, Social-Cultural facts that bees on the product lines future. About 90% of the south-Asian people are now using electronics product, but now a day’s quality of the electronics product is very much expensive and need more petroleum. So we would like to deliver them low cost product. Economic condition of those countries is day by day increasing or we can say developing and they need many electronics to complete the jobs. Everyday people are using the electronic product increasing rapidly. So we can provide a good electronic market for Kalon in Bangladesh.
Here is how we will carry out its marketing strategy according to month by month. So, that everything would be under our control. In March, we will lance our product firstly in Bangladesh. An will have attractive TV and newspapers advertisement and we expect that represents our product and announce our free petroleum offers. MR. FARHAD HOSSAIN, promotion director has the responsibility over the passion. He will handle this project at planned cost. We will lunch our product in trade show in Bangladesh. By this month we will start for our journey to Bangladesh. And we take some proactive action regarding management, pricing, services, and some macro environmental factor. In January, we will modify our TV advertisement for promote our customer attraction.
IMPLEMENTATION & CONTROL
Basically all of our partners’ combined take decision in controlling the total operating system of the business to ensure better quality and services. Such as, one of our partners monitors marketing department and HRM department. In taking financial decision we also have financial experts. Actually we all are working hard to establish a goodwill and distinctive image in customers mind about our firm and services. If these new business concepts will not be accepted, we have another plan to success in the business. We will modify our business and based on our market situation back plan will be implemented.
It is a market convenience product.
Kalon has a commitment, awareness and a high quality product. They provide product in low price. Dealers are knowledgeable and well trained in selling. Kalon has excellent service network.
• • •
• People are more censuses about price because of that they providing CHINA product in
low price. • Kalon has enough showrooms in Bangladesh. • Kalon is expectable in the other brand. • Kalon are strong enough to compete in the market. WEAKNESSESS
people are not well-known about the brand. Model varieties are little bit lower. Small showrooms. Lack of financer. Lack of importer.
• • • •
More than 10 leading company have already captured this market. Increasing price in petroleum. We have to make sure all parts must available in the market. Improper distribution channels may cause problem.
After searching the above information specially in marketing structure we come to know that Kalon has a strong competitive advantage in Bangladesh. In the market it has Hugh demand. It is marketing potentiality has no questions.
Kalon Electronics Ltd Addrases
Head office : ALI BHABAN(8th Floor),9Rajuk Avenue, Motijheel Showrooms:
Rail road , JESSORE Ga-131, Middle Badda, DHAKA 7,Darus Salam Road, Mirpur, DHAKA 70/B, Malibagh, Chowdhury Para, DHAKA 19-B/4-D,Block-F,Ring Road,Adabor, DHAKA 53/54,Haranath,Gosh Rood,Lalbagh, Chowrastha, DHAKA AL Masha Complax,Shibbary, KHULNA Holding#14/1,Mirpur Road,Saymoli, DHAKA Radio Bitan,N.S. Road, KUSTIYA 2-4,Chamber Ac Market,Khana A Sabur Road, KHULNA
• • • • • • • •
Warehouse: They have only one were house in KAMALAPUR.
Book sources: Supply Chain Management
Strategy, Planning, and Operation 3rd Edition Sunil Chopra, Peter Meindl
Internet Sources: WWW.Kalon_electronics@hotmail.com Others: Some showrooms in Mirpur Kalon Head office
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