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Portland

a socialmediaexplorer event

Explore Portland | Embassy Suites Washington Square | Tigard, Ore. Thursday and Friday, November 15-16, 2012 AGENDA

THURSDAY, NOV. 15 Registration & Welcome Networking 12:30-1:10 p.m. Embassy Ballroom

OPENING KEYNOTE
Jay Baer - Becoming a YOUtility 1:15-2:00 p.m. - Embassy Ballroom
Embassy Ballroom 2:10-2:40 Tim Hayden, Edelman Digital Mobile & Big Data Will Change Marketing Nichole Kelly, SME Digital Measure Up: Finally Deliver Social ROI Regency Ballroom Malcolm De Leo, NetBase Bringing Balance To The Force: The Case For Understanding Before You Market Zena Weist, Expion Operationalizing Social In The Enterprise

2:50-3:20

LEVEL SET KEYNOTE Tom Webster, Edison Research - Framing the Social Habit 3:30-4:10 p.m. - Embassy Ballroom Sponsor Cocktail Reception 4:15-6:00 p.m. - Embassy Ballroom FRIDAY, NOV. 16 Breakfast & Welcome 8:00-8:50 a.m. Embassy Ballroom

KICKOFF KEYNOTE
Michael Brito, Edelman Digital - Putting Strategic Pieces Together 9:00-9:40 a.m. - Embassy Ballroom
10:00-10:30 Ian Lurie, Portent Interactive Data That Persuades Tamsen Webster, allen+gerritsen Put Up or Shut Up: Beyond Social Influence DJ Waldow, Waldow Social & Hunter Boyle, aWeber More Engagement, Less Effort: The Lowdown on Marketing Automation Courtney Seiter, Raven Tools The Art of Being Interested

10:40-11:10

Sponsor Demos & Networking Break 11:00-11:30 a.m.

FIRESIDE CHAT
Jason Falls interviews Social Media Is Bullshit author B.J. Mendelson 11:30-12:10 p.m. - Embassy Ballroom
PORTLAND

Portland

a socialmediaexplorer event

FRIDAY, NOV. 16 (Cont.) Lunch & Networking 12:10-1:00 - Embassy Ballroom AWESOMENESS KEYNOTE Scott Stratten - The Business of Awesome 1:00-1:40 p.m. - Embassy Ballroom
2:10-2:40 Rob Fuggetta, Zuberance Turning Brand Advocates Into A Powerful Marketing Force To Drive Sales & Leads Joe Heinl, Ethology Facebook: Leveraging Social Behaviors Into Profitable Exchanges Chuck Hemann, WCG World The Importance of Listening Tim Washer, Cisco The Business Case for Nonsense

2:50-3:40

Strategy, Execution & Measurement: Takeaways, Tools and Tips Jason Falls hosts Jen Grant, Waggener Edstrom; Kyle Koch, Sprinklr; Lisa Larranaga, Cision; Lora Huntley, OregonLive.com and more 3:10-3:50 p.m. - Embassy Ballroom

Power Panel Discussion

CLOSING KEYNOTE
Jason Falls, Social Media Explorer 3:50-4:15 P.M. - Embassy Ballroom

THANKS TO OUR SPONSORS
Captain Sponsors

Navigator Sponsors

Compass Sponsors

EXPLORE ... A SOCIAL MEDIA EXPLORER EVENT